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Find A Business Coach

 

A lot things have changed in the world of modern

 

 

Nowadays, you don’t need to go out and knock on doors in order to find sellers, buyers and lenders – every facet of the deal-making process can already practically be done virtually over the net.

 

You can close multiple deals simultaneously even without having to meet with either the seller or the buyer in person.

 

Heck, you don’t even have to go see the house you’re trying to sell! icon smile Got A Coach Find A Business Coach

 

But if there’s one aspect of entrepreneurship that hasn’t changed, it’s the need for an effective coach. The following is just a short list of essential concepts a coach or mentor will be able to help you immensely with:

 

Goal-setting – a coach can help you set goals that are SMART (specific, measurable, achievable, relevant and time-based). It’s not enough that your goal is “to be successful” or “to be rich”. A coach is able to help you get clear on what being successful or being rich specifically means to you and thus formulate goals you can actually set out for and accomplish.

 

Formulating an Action Plan – it is not enough that you set goals – it is equally, if not more, important to devise a clear plan of attack on how the goal will be realized. A coach can help you create and layout the steps you need to take in order for you to achieve your goals.

 

Accountability – a system of checks and balances also needs to be put in place if one is to be truly successful. This is something a coach is most effective in. A coach will be able to hold you accountable for meeting deadlines, taking necessary steps, learning new things and practically every single thing you have set out in your action plan. After all, if no one’s there to kick your butt when you’re starting to slack off, chances are, your goals will remain the same – just goals.

 

Positive Reinforcement – we also need someone to tell us we’re doing a good job. One can never underestimate the power of positive reinforcement. A pat on the back, an encouraging word, or anything that “celebrates” a job well done does wonders for one’s motivation and determination to see to it that goals are transformed into reality.

 

Leveling Up – a coach will also be responsible for your constant growth. A coach will help you set new and higher goals everytime your old ones have already been achieved. This way, you can be sure you are always growing and your professional development is at a constant upward trend.

 

No matter what business you’re in, you will be able to do more and achieve more if you have a coach or mentor by your side to guide you.

 

So, who’s your coach?
NOTE: To find out more about my best-selling coaching program, click here.
 
Find A Business Coach

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10 Ways I Get Deals In Any Market

If there’s one thing I’m sure about with my articles about real estate investing here”>real estate investing articles about business here”>business – it’s that I will never run out of deals to sell to my buyers regardless of the shape of the economy.

That’s a pretty bold statement – I know – but nevertheless, I can say it with confidence because I got a bag full of deal-finding secrets all the other investor/gurus out there would just die to sink their teeth in. icon smile 10 Ways I Get Deals In Any Market

But since you took the time to get to this humble site of mine, I’m gonna give you an exclusive peek into my bag ‘o tricks and show you 10 of my most common deal-finding tricks.

Read on:

1. Internet – Post ads on craigslist.com, backpage.com, ebayclassifieds.com; Respond to For Sale By Owner ads on craigslist.com, backpage.com, ebayclassifieds.com.

2. Dialing & Emailing For Dollars – For sale by owner ads (online and offline)

3. Driving For Dollars – Vacant houses, For sale by owners, For rent by owners

4. Networking – Social media networking on facebook.com, myspace.com, linkedin.com, twitter.com, meetup.com, REIA cubs, investors, wholesalers, landlords, rehabbers, bird-dogs, Attorneys who handle foreclosure, bankruptcy, probate and divorce

5. MLS – Foreclosures – bank-owned REOs, HUDs and VAs, Fixer uppers and handyman specials

6. Direct Mail – Absentee owners (non-owner occupied), Probate, Pre-foreclosure, Post-bankruptcy, Divorce, Fire damage, Code violation / Condemned, Delinquent taxes, Section 8 & eviction landlords, Expired listing

7. Door-To-Door – Flyers and Hangers, Post-it Notes, Door knocking on preforeclosures, Bandit Signs, Magnetic Signs on cars, Business cards everywhere

8. Cheap Marketing – “I Buy Houses” shirts

9. Mass Media TV, Radio, Billboard, Yellow Pages and Newspaper ads in daily major, weekly papers

10. Auctions

Now, if you’re going to look closely, I actually gave several ways of finding deals under each main heading. So go out and try these for yourself and see how many deals you’ll end up lining your pipeline today. icon smile 10 Ways I Get Deals In Any Market

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How To Find Private Money For Your Deals

Something I get asked a lot by newbie investors (and even some seasoned ones) is how to get funding for deals when traditional funding sources fail.

You see, getting loan approval from banks nowadays for your deals is a nightmare. Hard articles about money here”>money lenders’ terms are getting steeper. All other traditional funding sources are getting trickier by the minute I’m half expecting “dress up like an astronaut and get photographed jumping off an airplane without a parachute” to show up as one of the required terms anytime soon.

For this reason, I have always answered this question quite simply – “Use Private Money”.
Here’s an interesting articles about article here”>article I recently found that talks ab out this exact thing.

Read on. icon smile How To Find Private Money For Your Deals

10 Ways To Find Private Money For Real Estate Investing by M. Wills

Money talks when you are buying real estate. The last thing you need when moving on a deal is trouble with a bank loan or lack of cash. Take it from experienced investors who never fret over the limits of conventional financing. They know how to make more deals happen with private money.

For every banker who turns down your loan application, there is a private lender looking to fund your next home investment. Make it your job to find private funding from the right investor—and both you and your investor can be laughing all the way to the bank.

A private lender is anyone with money to loan, from your friend’s father to an angel investor. Asking for private money becomes easy once you realize how much benefit you bring your lender.

Whether you are wholesaling or fixing properties, other people’s money allows you to structure win-win deals. While you enjoy the freedom to close deals quickly, your private lender reaps a high return on investment with very little risk.

Build Relationships Before You Do Anything Else

Instead of hounding investors for private funding, get to know them. Find ways in which your next property purchase can benefit both of you. Just by letting people know what you do you will be surprised at the relationships you build with potential lenders.

Spend time developing a strong elevator pitch—a short recital of what you do and how your proposed investment matters to your potential lender. With practice, any lender you approach will want to take a closer look at your business plan.

1. Network Close to Home
Start networking in your own back yard—with friends, family and everyone you know. Remember your real estate investment will yield them a high return.

Find private money and become educated by networking at local Real Estate Investment Association (REIA) meetings. Attend local Meetup groups of investors, entrepreneurs and real estate professionals.

2. Reach Out to Real Estate Mentors and Coaches
While you are learning from a real estate mentor or coach, ask for a private loan. Many of them provide private money for mutually beneficial real estate deals. Mentors and coaches can be found in your local area or online.

3. Contact Mortgage Brokers for Referrals
Get to know local mortgage brokers who are connected with private lenders. With increasing numbers of investors in private mortgage lending, you can often gain referrals from brokers.

4. Contact Real Estate Financing Companies
Get referrals from managers at real estate financing companies who oversee private lending pools.

5. Market and Advertise
Advertise directly to private lenders looking for their next real estate investment. Post ads on Craigslist, in money lending publications or on the website of the American Association of Private Lending (AAPLonline.com).

Try posting flyers or sending postcards.

6. Look Up Investor Programs
Private investors join groups to more easily connect with entrepreneurs. You can find angel investors through investor search programs both locally and online.

Angel investors, who seek a high return on their investment, lend private money for real estate and other ventures. At the same time, an investment angel who is right for you will provide knowledge, experience and networking opportunities to help you grow your business. You might even find a partner.

7. Capitalize on Social Networking
Find private money from all over the world through online social media. Build a profile on Linked In—the largest professional social media site in the world—and join some of its investing groups. Create a page on Facebook or google-plus/” title=”View all articles about Google Plus here”>Google Plus. You can also join online investment forums to interact with potential lenders.

8. Research Public Records
Research county public records for title deeds backed by private investors who you can contact. Or search for real estate investors you can contact who have purchased through self directed IRAs—an ideal vehicle for real estate.

9. Develop a Database of Private Money Lenders
As you build relationships with potential private lenders, collect names into a database. If you want to grow your real estate investments, you need to more than one good private money source.

Email your pool of private money lenders with a link to your website or an update on your latest deal.

10. Turn a Seller into a Private Lender
Your seller can profit by becoming a private mortgage lender—securing a mortgage with a low-risk, high interest rate loan against the property.

Potential private lenders are everywhere. Be persistent and realize you are not just using other people’s money. You are providing them a low risk opportunity to make high returns.

Whether you plan to invest in wholesale or fix-n-flip property, think like successful real estate investors and look for private lenders.

QUICK TIPS
  • A private lender is anyone with money to loan.
  • Asking for private money is easier than asking for money from the bank, once you realize the benefits to both parties.
  • You will generate more private money by focusing first on good relationships with potential investors.
  • Network at local Real Estate Investment Association (REIA) meetings.
  • Real estate mentors and coaches lend private money because it benefits both them and you.
  • Find private money through angel investors in online or local investor programs.
  • Find private funding by circulating on Linked In—the largest professional social media site in the world.
  • Develop a database of private lenders for all your real estate investments.
  • Potential private investors are everywhere—make it your job to find them.

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T.G.I.M

Hey All,

I want you to get inspired on this FINE MONDAY!……Do you know MOST people HATE Mondays (possibly you)?

Well, Mondays is one of my articles about best here”>best days of the week.  Imagine not getting up on a Monday or any day of the week and going to a stinky J.O.B that you don’t want to go to.  I want you to be the articles about best here”>best you can be and love your life, including what is MAKING YOU MONEY AKA YOUR PASSION!!!!!!!!!

Check out this video below that I had to post.  T.G.I.M (THANK GOD IT’S MONDAY)

P.S- If you still haven’t got my wholesaling real estate course yet, you need to get it NOW —> GO HERE

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Its All in Your Mind to make money in Real Estate Investing

Hey All,

Check out this video below. In the video I explain how the mind is the KEY to your articles about success here”>success in articles about real estate investing here”>real estate investing. If you want to make money in real estate, or accomplish anything, you MUST believe first.

Without the mind, your physical body cannot take action!!!

P.S- If you want to learn how to make a FORTUNE in real estate       ===========>>>>>>>>  CLICK HERE

Enjoy the video

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Let your city be your CASH BUYER for your properties!!!

Hey All,

Here below is a video shared with great articles about content here”>content on how to sell your properties to your city development!!!
This is some POWERFUL articles about content here”>content shared, so don’t sleep on this video. Real estate investing is a lucrative
business and if you want to make good profits, sometimes you have to be different and creative to
become a top real estate investor in your market place.

Check out the video and Enjoy…If you want to learn how to flip REOs     –> CLICK HERE <–

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Facebook Engagement Psychology: Increase Your Reach and Engagement

Most every articles about Facebook here”>Facebook Page manager would love to have an increase in reach and engagement on their Facebook page. More engagement – in the form of likes, comments, and shares on posts – helps your future Page posts get more articles about reach here”>reach. That is, more of your posts will be seen in the news feed by more fans.

As Mari recently noted, organic reach is significantly down, and so it’s important for Page Admins to evolve and adapt to have success.

In this post, I’m going the “Dr. Phil” route to dig into the psychology behind engagement. I’ll look at an angle of “post planning” that Page Admins may not be used to, but it can significantly impact your engagement rate.

facebook engagement psychology Facebook Engagement Psychology: Increase Your Reach and Engagement

What’s at the root behind the scenes that impacts engagement?

Perception.  Self perception and friend perception.

Let’s dig into the “psychology” of perception a bit more!

Reality Check

“People are not primarily on Facebook to see your company page posts.”

Yes, that’s a hard pill to swallow, but you must grasp the point. Jay Baer, President of ConvinceAndConvert.com and author of Youtility, says it this way:

People are on the Internet for one of two reasons…Either to solve a problem or to be entertained.” @JayBaer – click to tweetbg twitter Facebook Engagement Psychology: Increase Your Reach and Engagement

jay baer Facebook Engagement Psychology: Increase Your Reach and Engagement

That’s it. Period. One of those two reasons.

So think about that for Facebook.

Why are people primarily on Facebook?

People are first and foremost on Facebook to see their friend’s photos and activities. That’s the main reason, plain and simple.

stephen barga facebook Facebook Engagement Psychology: Increase Your Reach and Engagement

Example personal post

Is there really room in the Facebook news feed for business posts? Does the “entertainment” focus exclude businesses from finding value in Facebook as a marketing channel? No way!

Facebook is an awesome place for businesses!

Facebook engagement – behind the scenes

As noted, every Page manager wants to increase the engagement of their Facebook Page. Engagement is the currency of Facebook. To have likes, comments, and shares on posts helps a Page gain traction, reach more people, AND it helps their future posts be seen. That’s critical!  Stay with me on this….

So if your Page is going to make some headway into that arena, it’s important to think from the Facebook user perspective.

Given the fact Facebook users’ #1 reason for being on the platform is to see what’s happening with their friends. As a Facebook user peruses their news feed, they are making choices about what to “like,” “share,” “comment” on, or pass by. This happens in a split second as users scan and scroll.

So how are Facebook users deciding what to comment on? It’s about perception, self-perception and a view of how they want others to perceive them.

Read that sentence again, slowly.  “…how they want others to perceive them.”

Perception

The psychology of Facebook is that a user thinks about how friends will view (perceive) them by what they share and comment on.

Have you ever had that split-second thought, “Should I share this or not?”?

Every Facebook user, like in life, has some degree of introspection going on that filters what they say, do, and in this case, comment on and share.

All users are to some degree making a decision on, “What will others think of me if I share this?

There are “safe” things to share and “riskier” things to share, and of course individuals define that vastly differently. The easy things to share or comment on that your friends post are funny, non-controversial items, whether they are images, comments, videos, or both.

Think for a moment about some of the last items you commented on. What were they? The general population is going to comment on and share  things that involve humor and stories they connect with, or items that touch them emotionally and inspire them in some way.

Now put your business hat back on…

If you expect—by dropping your logo with a product image into a post—you’ll gain tons of engagement, you’re sorely mistaken.

Every company wants users to be proud fans of the brand itself, but that’s not going to happen all the time. It’s more likely the majority of fans merely like your company, but won’t necessarily shout it from the rooftops. To increase your fan engagement, you need to tap into your fans’ psyche, their personal wrestling with how others perceive them.

No, I am not recommending you post unrelated memes on your Facebook Page (Facebook wants to squash spam!), pictures of your baby learning to walk, or how your child looks after eating supper!

spaghetti baby 300x300 Facebook Engagement Psychology: Increase Your Reach and Engagement

I am, however, encouraging you to get into the minds of your community members and ask yourself questions such as:

  • Would people be interested and comfortable sharing this post?
  • Does this help my fans be perceived as funny, helpful, or “in the know”?
  • If my fans were to share this post, would it make them look good in the eyes of their friends or fans?
  • Am I giving my audience something of value to pass on?
  • Would I stop while scanning the news feed to check this out?

All of us who manage Facebook Pages need to find a way to enter the world of the Facebook user once again with fresh eyes.

We need to find ways to connect the dots so what we offer makes sense for their world. Think about what they want to share, then think creatively about how your company can tap into that in a way that is authentic to your brand and services. After all, it is a social network.

So if your page engagement is not meeting your expectations, consider these quotes from Dr. Phil:

“So how’s that working out for you?”
“If you need a miracle, be a miracle.”
“The difference between winners and losers is that winners do things losers don’t want to do.”

So how does that ultimately help your business, you ask?

By your business being social and providing engaging content that is helpful, fun, resourceful, and social…. compelling posts that fans want to comment on and share, your Page builds authority and your fans have the type of content to share they want to be known for. It’s a win-win.

Social Media Examiner do a great job of providing consistent content that its fans feel compelled to share with their respective audiences – see example post below:

The Payoff

When this magic happens of your Page connecting with the heartbeat of fans and giving them value to share, they’ll see more of your posts in the future. By building “equity” in the attraction and engagement phase, you are working ahead towards those same fans being able to see your next offer that takes them to your Facebook Page.

Build now, benefit later.

Take time to stop and tap into the psyche of your fans.

Your turn: has your Page experimented with content that is geared to connect with the psyche of your fans so they feel compelled to share with their friends? Have you found that balance that doesn’t stray into meme territory? Please share your experience in the comments below.

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5 Things Businesses Need To Know About Facebook’s New Save Feature [Updated]

articles about Facebook here”>Facebook recently introduced a articles about new here”>new bookmarking feature, allowing users to save items for reading later. Facebook has been testing this feature for two years, since the company acqhired read-it-later startup Spool. Instead of hacks for saving content, such as taking screenshots on your iPhone or other mobile device, sharing content on your own wall to “me only,” or sharing content to a secret group with you as its only member, now users have a much more effective way of saving content for reading later. Clearly, there is much excitement about this long-awaited feature. I posted about the new Save feature on my Facebook Page shortly after Facebook made its official announcement and my post has a reach of over 96,000 – my second highest reach in the past 12 months! (See post embedded below).

I talk about my most popular post over the past 12 months with a reach of over 129,000 here: How Facebook Calculates What Appears In Your News Feed For most users, they will see a drop-down arrow at top right of posts on desktop or mobile. However, according to Facebook’s Help Section on the new Save feature, users access the Save feature via an actual ‘Save’ button on the lower right of posts. My guess is this is how the Save feature will ultimately look once the kinks have been ironed out. Which, of course, is awesome! It puts the option to Save right in front of users, instead of obscuring behind the teeny gray drop-down arrow. facebook save button 5 Things Businesses Need To Know About Facebook’s New Save Feature [Updated] I’m optimistic that the new Save feature will really catch on among users en masse. However, it’s also possible that users may find the feature a bit “hidden” to really optimize (similar to how Interest Lists don’t seem to be as wildly popular as they could be). And, as a Facebook business user, there are a few important things you should know. Here are five of them:

1. Only links can be saved [Update: All post types with links can be saved!]

Users can save link posts with the link preview intact. Not status updates with a link where the preview has been removed so the post reads like a status update. This was a “Ninja trick” many of us Page owners had been using to attempt to get better organic reach. However, Facebook announced a change to the news feed algorithms in January 2014 that gave more love to link posts with the preview.

The best way to share a link after this update will be to use a link-share, so it looks like the one below. We’ve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds. Facebook Newsroom

What can be saved:

  • Link posts
  • Pages
  • Places
  • Movies
  • TV shows
  • Music
  • Books
  • Events

UPDATE – the following can now be saved, too:

  • Photo posts with links
  • Status updates with links (preview removed)
  • Posts with multiple links (option comes up to Save All, including the Page)

What can’t be saved:

  • Status updates*
  • Photo posts*
  • Video posts (but you can save links to YouTube or Vimeo videos)

*see update above

TIP: You may wish to slightly adjust your fan page posting strategy and start sharing more links with the preview. [Update: I recommend gradually including more links in your content strategy, especially with this news feed algorithm change giving more priority to native link posts.] You’ll want to monitor the reach and engagement over time and see if you can do as well as photo posts and status updates. Still, it’s important to keep mixing up the post type. In this blog post, I recommend a ratio of 50% photo posts, 25% link posts, and 25% status updates. Since I wrote that post just ten days ago, Facebook introduced the Save feature and I now believe this will definitely impact Link visibility in the news feed (see also #2 below). So, you might switch up the ratio now to something like 50% links, 25% photos/videos and 25% status updates. Keep in mind, each page varies and you do need to experiment. I’m definitely posting more links on my fan page. Plus, I’m including a tip for my fans to save the post. You might want to do the same. See embedded post in #2 below.

2. Some saved links go back into the news feed

This is great news for page owners that post links! Facebook stated:

We’ll sometimes show you reminders of your saved items in News Feed. For example, we might show you links to articles you saved. Facebook Newsroom

This may impact news feed ranking algorithm for your link posts. I hope so! As mentioned above, you may want to start posting more links on your fan page. And, you might include a CTA (call to action) from time to time inviting your fans to save your post. See the example in my recent Facebook Page post below, which was well received:

3. Pages can be saved

Users can save their favorite Pages from the news feed (again, desktop or mobile), OR directly on a Page. This includes Place pages. Awesome! This is very good news. Of course, you first need to persuade your fans to save your Page. And then, remember to go back and view their saved Pages. Hm. It might be more effective to persuade your fans to sign up for Notifications (which they do by hovering over the “Liked” button). To save a Page in the desktop news feed, hover over the Page name, then click the Save button: save facebook page desktop news feed 5 Things Businesses Need To Know About Facebook’s New Save Feature [Updated]To save a Page in mobile news feed, you need to tap the Page name, then tap the Save button: save facebook page on mobile 5 Things Businesses Need To Know About Facebook’s New Save Feature [Updated] To save a Page ON the Page (on desktop), just click the three little dots, then click Save. save a facebook page 5 Things Businesses Need To Know About Facebook’s New Save Feature [Updated] TIP: Local business owners: be sure to encourage your customers to check in on Facebook. See the example in the screenshot below of a post by renowned tech thought leader, Robert Scoble. He posted a video interview of clothing pioneer Scott Jordan seeing Whirlpool’s new Swash. Because Robert included a place check-in, that’s the only link that can be saved. (Thing is, in this example, the place is just a generic community page). robert scoble facebook post swash 5 Things Businesses Need To Know About Facebook’s New Save Feature [Updated]

[Update: Facebook now allows users to Save multiple links in posts. So in the example above that Robert Scoble posted, the newest addition to the Save feature would allow you to save all THREE links: Swash.com, the link to the video and the link to Ocean Colony Homeowners.]

4. Links can’t be saved by Pages

If you use Facebook logged in as your Page, you won’t be able to access the Save feature. Currently, Save is only available when logged is as your personal profile. Perhaps this feature will be available for Pages to save links some time in the future, with enough demand. In fact, if Facebook’s new Save feature really catches on, perhaps the company will introduce yet another independent mobile app?! icon smile 5 Things Businesses Need To Know About Facebook’s New Save Feature [Updated] I hope so, as five isn’t enough. (Facebook app, Pages Manager, Mentions, Paper, Messenger). Ha!

5. Stats on saved links are not available

Facebook Page admins and website owners will not be able to see how many times their links or Pages have been saved. Hopefully, this is a feature that Facebook would add in the future. Currently, Page owners can clearly see the level of interest and engagement in their content via a range of stats: reach (organic and paid), likes, comments, shares, clicks, and negative feedback.

I’ve asked Facebook whether websites and Page admins will get analytics on how often they’re Saved, which could help refine their content and promotion strategies, and better understand what to share on Facebook. It tells me “Not at this time.” There are currently no plans for an API or external Save button that developers could use to let people add to their Saved list from outside of Facebook. You also can’t natively export from Save to other read-it-later apps, which would be nice. Josh Constine, TechCrunch.com

Saved items are PRIVATE

It’s important to note that, as a user, all items you save are only visible to you. Even when you see reminders of your saved items in your news feed – these are still only visible to you. You have the option to go back to your Saved items and share individual links in the usual manner (on your timeline to friends or public, on a friend’s timeline, on a page or group you manage, via private message).

Is Facebook’s Save a threat to Pocket?

In a word, No! Unlike Pocket, Facebook Save doesn’t cache the saved items (caching lets you view a stripped-down version of the article). Rather, Facebook Save is simply a bookmarking tool that creates a list of links you can later refer to to read more in-depth and/or share on Facebook with your friends. Also, unlike Pocket, Facebook Save only lets you save links from inside Facebook (via the mobile or desktop news feed and also directly on Pages). Whereas, Pocket already integrates with so many apps, my favorite being Feedly and the Chrome extension.

The new feature, like almost all components of the social network is to keep you inside Facebook. Instead of saving items to Pinterest, Instapaper, Pocket, or other read-it-later services, you can use Facebook as a bookmarking service. It’s also a good way to keep track of restaurants and stores you may want to visit. TheNextWeb.com

So, there you have it, folks! Will you change up your Facebook Page posting strategy… just a wee bit, to include more link posts? Do let me know in the comments below.

Related  resources:

Facebook101 300x250 5 Things Businesses Need To Know About Facebook’s New Save Feature [Updated]

NEW online training course! Facebook 101: Back to Basics.

Due to popular demand, I’m launching a super-basic online training course on how to make the most of your every day Facebook activity. Find out more and get on the early-bird notification list here!

[Editor's Note: this post was updated on September 23, 2014 to reflect improvements Facebook has since (quietly) made to the Save feature]

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How Facebook Calculates What Appears In Your News Feed

The problem with articles about Facebook here”>Facebook organic articles about reach here”>reach can be summed up in one single graphic: Only 6 percent of your fans are seeing your content in their news feed. The other 94 percent are not.

Facebook Organic Reach six percent v2 How Facebook Calculates What Appears In Your News Feed

Some sources indicate that organic reach may drop to 1-2 percent in the near future. Others say it’s destined to hit zero; it’s only a matter of time.

These stats are a big drop from the already low 16 percent that Facebook indicated back in April 2012.

What is causing the decline in organic reach?

The simplest answer is there is a significantly greater amount of potential content flooding into our news feeds on a daily basis. This bigger firehose of content is caused by several factors, including:

  • The average number of Facebook friends users have is 338 (that’s a big increase compared to 130 back in 2008).
  • 15 percent of Facebook users have more than 500 friends.
  • There are between 1500 and 15,000 pieces of content that Facebook could potentially show in your news feed each time you log on to the site!
  • The Facebook news feed ranking algorithm (some folks call this formula ‘EdgeRank’) uses more than 100,000 weights* to determine what you’ll see.
  • Ultimately, out of the 1,500 – 15,000 potential stories, Facebook passes them through the mega algorithm and displays approximately 300 stories in your feed.

*Examples of weights: how many mutual friends like the person/page/content, how often you interact with the person/page, when the post was published, when the last comment was made, what types of content you typically interact with: watch more videos and Facebook will show you more videos, like more links and Facebook will show you more links. 

Embrace pay-to-play

Up until around mid 2013, business users had a wonderful free ride on Facebook for about six years. Now, Facebook is definitely pay-to-play. Thing is, let’s compare getting into the news feed of more of your Facebook fans to getting on page one of Google.

If you were to set your sights on being among the TOP organic search results on Google for your best keywords, do you think that would cost you money to do so? Absolutely!

You’d need to hire an experienced SEO company and invest quite a bit of time to see results. Sure, you might get lucky and get instant indexing for a top keyword… but can you sustain that over time? Likely not. Good organic search engine results takes time…and money. It’s the same with good Facebook news feed visibility now.  It takes time to find the right style, topics, cadence and interaction with your audience. You’ll pay to boost/promote some content and sometimes it can be hit or miss. Keep persisting, though.

Can you still get a spike in organic reach?

On my own Facebook page (currently with over 134,000 fans/likes), I used to regularly see organic reach in the 50,000 range.

Then, that started dropping in the fall of 2013; my average reach in Q4 was down to 33,000. And by the end of Q1, 2014, I was seeing an average organic reach of just 8,500. icon sad How Facebook Calculates What Appears In Your News Feed Ouch, I know. Fortunately, I’ve seen it bounce back up a bit over the past few months with the additional changes to the news feed algorithm (reduction of spam, memes, etc).

And, ever-determined to persist with creative organic methods (hey, I’m Scottish and have frugal genes, lol!), I recently published my most popular post, reaching a whopping 129,000 organically. It’s been well over a year since I last saw reach that high.

I simply shared a great piece of “OPC” (other people’s content): an excellent blog post by the good peeps at Buffer! See: The Complete Guide To Growing Your Organic Reach.

Key factors that caused this spike

  • Publish time: I shared the post at 7:30AM Pacific time on a Sunday morning. TIP: Experiment with posting outside business hours.
  • Gap in posts: I usually post once a day, sometimes twice. This time, I hadn’t posted anything for three days (I was off the grid at an event and hadn’t pre-scheduled any posts). TIP: It may help boost your reach at times by leaving a bigger space between posts. It seems counter-intuitive, but give it a try! Fans don’t necessarily want to see content every day from business pages.
  • Short narrative: I often tend to be really verbose. But my fans are used to that. TIP: Mix up your post length; try long and short.
  • Photo post: Even though there is a link with the narrative, Facebook reads this as a photo post which tends to get greater news feed visibility over links. Although links are on the increase. Status updates without the link preview can get good reach, too. TIP: Publish a variety of post types. Try roughly 50% photos, 25% status updates and 25% links.
  • Hashtags: These may or may not make a difference, but I typically like to include 2-3.
  • No CTA (call to action): I’m normally a huge fan of always including a question or invitation to comment, click, like, share. But I don’t recommend doing so with every single post. TIP: Keep it simple. Trust that your fans will naturally want to share/engage with really good, relevant, timely content. This post has over 850 shares and counting.
  • Stay on topic: FOCUS = Follow One Course Until Successful. I rarely deviate from the topic of Facebook marketing (and other social media marketing) content on my page. I’ve tried in the past and my fans just do not engage as much. TIP: Go an inch wide and a mile deep with your subject expertise. Don’t try to be all things to all people.

Don’t break up with Facebook over organic reach

Here’s another great example of a helpful post on organic reach that I shared on my Facebook page, using many of the same parameters mentioned above: photo post with a link, published at 8:30PM Pacific Time on a Monday evening. This one got just under 53,000 reach in April 2014.

12 practical Facebook reach tips

Let’s round up some further practical tips that have been working well for me and can hopefully benefit your page, too. These tips originally appeared on this Facebook post.

  1. Post more often - at least three times a day.* (However, you may find your page works better with less – you have to experiment).
  2. Experiment with posting at different times of the day, including outside business hours.
  3. Post a mix of your own content (short tips + links to your longer blog posts) + OPC (other people’s content that you curate from a variety of sources). e.g. for Facebook-related content, follow this Interest List with 36.5k+ subscribers!
  4. Post directly on your Page and also share posts from other relevant Pages.
  5. Include @ tags of related Pages in your posts. This may help create more visibility in the news feed of the fans who have liked the tagged pages. Don’t over do the @ tags, though, and always remember your etiquette.
  6. Repost your own evergreen content.
  7. Mix up the post types: status updates, links, photos, videos, offers, events, milestones and cover image changes.
  8. Test post length from super short (<120 characters) to much longer (63k is the max!).
  9. Check your Insights for when your fans are online and be sure to post during these times (as well as outside, per tip #2).
  10. Consider coming up with a theme for each day of the week and publish posts pertaining to that day’s theme. Also, look for ways to crowd source content and featured input from your fans.
  11. Compare your reach performance against the average at: http://barometer.agorapulse.com/
  12. And, of course PAY for more reach on posts that impact your bottom-line, using the Boost post option or go into your Ads Manager/Power Editor.**

*Emeric Ernoult of AgoraPulse says, “Pages that post at least three times a day get very high page reach metrics and much more brand awareness than pages that only post once a day or fewer.”

**Emeric says, “…if you’re announcing a new product, new features, an ebook or webinar or other content you’ve spent hours on, isn’t it worth it to pay $30 or $50 to make sure your hard work is seen by 9,000 people instead of 1,000? Yes! Your time and specialized content are worth it. Why waste those efforts to save $30 or $50? That’s nonsense.”

Data sources:

Please share and comment

I trust you’ve found many valuable nuggets here! Is so, please do share this post with your peeps. And leave me a comment below.

P.S. After a one-year hiatus from publishing blog posts, I’m delighted to launch my brand new website design this week, and get back on track with a regular blogging schedule. Yay! Stay tuned for more posts from myself and guest bloggers. icon smile How Facebook Calculates What Appears In Your News Feed We currently have a waiting list of guest bloggers. However, if you’d like to write for MariSmith.com, please do submit your request here and my team will be in touch.

FB101 Facebook Link Preview1 How Facebook Calculates What Appears In Your News FeedNEW online training course! Facebook 101: Back to Basics.

Due to popular demand, I’m launching a super-basic online training course on how to make the most of your every day Facebook activity. Find out more and get on the early-bird notification list here!

 

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