From Teacher to $80k/Month Wholesaling Real Estate in a Competitive Market With 100% Online Leads (Case Study)

Wholesaling Real Estate

From Teacher to $80k/Month Wholesaling Real Estate in a Competitive Market With 100% Online Leads (Case Study)

READY TO START DOING CONSISTENT DEALS – TRY US NOW, RISK FREE

It’s awesome because once you know the formula of how to do this, its just do it again and keep going and going and see how you can grow it.Brian Rockwell

I always get excited when I get to do these types of CarrotCasts when I bring on a client of ours who has a great, great story. And the client that I’m bringing on in this episode is Brian Rockwell. This CarrotCast is pretty compelling and hopefully, it’s going to speak to everyone about patience and swift and focused execution when you decide to make things happen.

He didn’t use the excuses of, “There’s way too much competition.” He didn’t use the excuses of, “I already see Carrot sites everywhere.” He didn’t use any excuses of “I’ve never done a deal.” He went out there, executed according to what we laid out, our plan for him. He executed it. He carved out time to study. He carved out time to implement, he carved out a budget, and he did $80,000 in wholesale fees in March.

Wholesaling Real Estate in a Competitive Market With 100% Online Leads

You’re also going to be able to learn how he’s executed like mad as a newer investor, not having all the advantages that you do with experience and credibility and how he went after and executed with one marketing plan, on one way of getting clients now with building up momentum over the long term with another way of getting clients, and how he’s turning those into profits.

Wholesaling Real Estate

READY TO START DOING CONSISTENT DEALS – TRY US NOW, RISK FREE

He eliminated emotion from his wholesaling real estate decisions by setting a solid marketing budget that is 100% based off of data and math. Magically that turned into amazing results for him.

You’re going to love his story, how he went from junior high teacher and baseball coach, and a 12-year journey on starting being a real estate investor from thinking about it to taking the action on it.

So listen to this episode of the CarrotCast and check out the other episodes at carrotcast.com.


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Wholesaling Real Estate in a Competitive Market With 100% Online Leads

Listen in and hear how Brian took action and within three months he’s doing $80,000 a month in revenue from online marketing…

For success, attitude is equally as important as ability – Walter Scott Click to Tweet1:35 – Who is Brian Rockwell?
3:00 – What originally got Brian locked into real estate and his 12-year journey.
7:20 – Closing the first deal and what his business strategy looks like right now.
12:25 – Breaking down the online marketing mindset.
14:45 – Dissecting Brian’s formula for wholesaling real estate success. 
18:05 – Why his About page on his Carrot site has been effective in building credibility.

Rockwell Homes Our Company Page
Rockwell Homes LLC Our Company Page

20:55 – The importance of integrity and customer service — building a set of strong core values.

Rockwell Homes LLC Core Values
Rockwell Homes LLC Core Values

23:55 – Why it’s so darn important to utilize testimonials to build credibility.
27:00 – Going from an SEO mindset to PPC in one of the most competitive markets in the country. How long it took Brian to start closing PPC deals.
30:30 – Brian’s PPC budget and the formula he uses to expand upon that budget.
36:05 – How he found Carrot and why he decided to commit to the Carrot system.
38:25 – What is Brian’s “Why” and some of his big goals.
41:25 – “Having a greater impact on the world” – Entrepreneurship done right.
44:35 – Why sellers have chosen to work with him and how his website has factored.
45:45 – What hesitations he had with Carrot before joining.
48:30 –  Brian’s final advice for someone searching for wholesaling real estate success – “Trust the Carrot System.”

READY TO START DOING CONSISTENT DEALS – TRY US NOW, RISK FREE
Leave a legacy by having a greater impact on the world – Trevor Mauch Click to Tweet 

 

From Teacher to $80k/Month Wholesaling Real Estate in a Competitive Market With 100% Online Leads (Case Study)

Real Estate Agents & Investors – Ramp Up Your Online Marketing, Better Track Your Results, Maximize Your SEO & PPC ROI (Best)

B2B Content Marketing

Real Estate Agents & Investors – Ramp Up Your Online Marketing, Better Track Your Results, Maximize Your SEO & PPC ROI

SEO & PPC – B2B Content Marketing

Already doing consistent deals? Ramp up your online marketing, better track your results, maximize your SEO & PPC ROI

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

Let’s Sum It Up For You…

When you’re looking at SEO and PPC to attract real estate investing leads like motivated sellers, cash buyers, tenant buyers, etc…  here are a few things to consider.

How SEO Can Help You As A Real Estate Investor Or Agent – B2B Content Marketing

The goal of any solid SEO strategy is to get your real estate investor site showing up at the top of search engine results pages. And, even more importantly, in the top spots of Google, specifically. If you aren’t one of the sites that is on top, you won’t be getting the sort of traffic you need.

SEO can also build trust in the eyes of the potential lead.  Research of search trends has shown that 90% of clicksgo to organic SEO.  SEO is about building your authority, demonstrating your relevance and getting your site matched to the right search keywords. It can be a long-term process, but one that is essential to your website’s performance.  Once you have the necessary building blocks of how to achieve high rankings in search engines, the sky’s the limit!

 

How PPC Marketing Can Help You As A Real Estate Investor Or Agent – B2B Content Marketing

If you want the potential for immediate results or your website is in the process of ranking high, but just isn’t there yet. PPC might be the way to go.  If you have the budget, it’s possible to get an ad in the top three spots on the search results page fairly quickly, but it might cost you.
But…utilizing effective PPC techniques such as long-tail keywords and location targeting, you can build highly targeted campaigns. So, you can place ads in-front of the right searcher at the right time.  Overall, you must make sure you take the time to develop a strong PPC marketing strategy.

PPC Benefits

1. It offers instant results

The biggest benefit to PPC is that you don’t have to wait around for that traffic to come. Set up an Adwords campaign and you’ll start to see the results instantly – which is particularly helpful for investors just starting up.  Here are 20 tips to get your AdWords PPC marketing up and running.

2. It’s highly targeted

PPC offers the edge on conversions with paid results being more likely to convert. The great thing about PPC is that it is highly targeted to the customer, where-as organic traffic can be a bit more unpredictable.

Although you need to bid on keywords, Google also uses a quality score metric to decide how relevant your ad is to that user. So, you can be sure that when a person clicks on your ad, they will have a genuine interest in what you’re selling.

3. It’s protected from the “intimidating” algorithm updates

There’s nothing more frustrating for an SEO marketer than an algorithm update. The good news is that PPC is protected from algorithm updates, so no matter what changes are made, you’ll still continue to see traffic heading to your site.

You Don’t Have To Decide On One Or The Other, Leverage Both SEO and PPC Together For Even Greater Results

We usually start SEO and PPC in conjunction with each other. We start a PPC campaign to get leads coming in, in the short-term, and SEO to build up over the long-term. You can really amplify your overall results when you use SEO and PPC together.

Generate more exposure – An obvious benefit of combining SEO and PPC efforts is added visibility on the search engine results pages (SERPs). Dominating the SEO search results will greatly increase traffic and give the impression that you’re an established presence in the real estate investor market.

Increase intent keywords – Simultaneously running SEO and PPC campaigns gives you the opportunity to double the keyword data to analyze. Determine which SEO and PPC keywords have the highest conversion rates and use that information to optimize your strategy.

Use high performing ad copy and SEO content – If it works for PPC, it often works for SEO, as well.  By determining which PPC ads result in the most lead conversions, you’ll have an idea how to create title tags, meta descriptions and page content for the real estate investor blog posts you write.  The benefit, is allowing you to potentially rank higher in organic search results.  By using PPC you’ll also quickly know what works and what doesn’t.  While completely testing titles and meta tags, strictly organic, can take a long time.

Test keywords utilizing PPC before committing to SEO content – PPC ads are a great way to improve yourSEO keyword strategy. As your long-term SEO keyword strategy develops, test the conversion rate of the keywords you want to rank for with PPC ads. You’ll get immediate feedback on the effectiveness of the SEO keywords you’re after and can tailor your investor strategy.

Already doing consistent deals? Ramp up your online marketing, better track your results, maximize your SEO & PPC ROI

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

Introducing Our Advanced Marketer System featuring

 3 High Converting Websites
 SEO & Lead Generation Tools
 Access To Premium Support
 Unlimited Campaign Tracking Links
 Weekly Coaching Calls
 Track 20 SEO Rankings Per Site
 12 Content Pro Blog Posts
 +12 Premium Blog Posts A Month

B2B Content Marketing

 1 on 1 Onboarding Call
 Quarterly Strategy Calls
 First Access To New Site Styles
 Private Investor Group Access
 10% Off Our Marketplace Services

Ramp up your online marketing, better track your results, maximize your SEO & PPC ROI

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

 

Real Estate Agents & Investors – Ramp Up Your Online Marketing, Better Track Your Results, Maximize Your SEO & PPC ROI

SEO & PPC – B2B Content Marketing

{Infographic} – The Real Estate Marketer’s (Guide) To Creating a Real Estate E-Book

Creating a Real Estate E-Book

 

{Infographic} – The Real Estate Marketer’s (Guide) To Creating a Real Estate E-Book

E-books are more than just a nice piece of content to give away to your audience online. If done correctly, e-books can help you create a marketing machine that provides immense value for potential customers, establishes you as a thought leader and drives leads for your business.

Like most of you, I’ve downloaded my fair share of e-books. And while some of them have been duds, I’ve also downloaded some amazing ones and happily given my contact information in exchange for the e-book download. When thinking about creating e-books, the key seems to be crafting one that provides value and insight beyond what’s readily available.

Creating a Real Estate E-Book

{Infographic} – The Real Estate Marketer’s (Guide) To Creating a Real Estate E-Book

What Real Estate Marketing Platform Do The Largest Wholesalers & Flippers In The Country Use? (Review)

Real Estate Marketing Platform

Advanced Real Estate Marketing Platform

 

 

It’s been almost 3 years since the last time we did it.

But today, we’re crazy excited to announce the roll-out of a brand new plan here at Carrot: Advanced Real Estate Marketing Platform  

TRY IT NOW, RISK FREE

 

Here’s a bit of the backstory…

Over the past 3.5 years, by practicing what we preach, doing business based on our Core Values, and focusing on building our product and team around what YOU, our clients, need to succeed,

Carrot members pull in well over 34,098 leads per month from the web and close countless deals that wouldn’t have happened if they had to go it alone.

High-level investors asked for it…

Carrot works with more high-level investors than any other online marketing platform in the industry… some of the largest wholesalers and flippers in the country use Carrot.

And they keep asking us for…

  • Access to other high-level Carrot users so they can share ideas
  • Access to more SEO tools and high-level strategies
  • “Front of the line” support (even faster support)
  • More ability to differentiate from other Carrot members
  • … and more

Real Estate Marketing Plan

So…

Today, for “Early Adopters”, we’re introducing, Advanced Real Estate Marketing Platform

For now… we’re rolling out this plan at an Early Adopters special rate of 25% off of the normal price for everyone who upgrades this week. Plus you’ll get our Facebook Leads MasterClass training absolutely FREE (normally $200).

We’re really excited for Carrot’s vision and crazy excited about the innovations and additions we have in store over the coming year for all Carrot members.

The vision w/ the Advanced Marketer Plan is to build out a toolset and support structure that helps investors get more of what they need to scale their online leads. More differentiation, expanded tracking, front-of the line support, access to other high end Carrot clients, and more. See what the Advanced Marketer Plan includes + lock in your 25% discount now as we add more and more features each quarter this year.

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

The Top 5 Reasons The “Advanced Real Estate Marketing” Platform Is A No-Brainer

  1. Be a part of our “inner circle” of clients. First access to all new features, help shape, our future feature set, and more!
  2. More effectively track + improve your SEO
  3. Access to other top Carrot members to share and grow
  4. Grandfathered in at 25% discount (your price will never go up!)
  5. As we develop new site styles, designs, and ways to stand out… you get first access (and sometimes exclusive access!)
  6. BONUS: Get our Facebook MasterClass Lead Gen training FREE as our gift for upgrading before Sunday at midnightCLOSED

Real Estate Marketing System

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

Save $50/mo. by signing up for this limited time promotion. Once you are in at $149/mo. you won’t pay a higher price.

More details to come. Until then… check out what the Advanced Marketer Plan is all about HERE.

Advanced Real Estate Marketing Platform

What Real Estate Marketing Platform Do The Largest Wholesalers & Flippers In The Country Use? (Review)

You Need a Advanced Real Estate Marketing System To Take Your Business To The Next Level, Right?

 Real Estate Marketing System

You Need a Advanced Real Estate Marketing System To Take Your Business To The Next Level, Right?

Last updated on 

It’s been almost 3 years since the last time we did it.

But today, we’re crazy excited to announce the roll-out of a brand new plan here at Carrot: Advanced Real Estate Marketing System

TRY IT NOW, RISK FREE

Advanced Real Estate Marketing System

Here’s a bit of the backstory…

Over the past 3.5 years, by practicing what we preach, doing business based on our Core Values, and focusing on building our product and team around what YOU, our clients, need to succeed,

Carrot members pull in well over 34,098 leads per month from the web and close countless deals that wouldn’t have happened if they had to go it alone.

High-level investors asked for it…

Carrot works with more high-level investors than any other online marketing platform in the industry… some of the largest wholesalers and flippers in the country use Carrot.

And they keep asking us for…

  • Access to other high-level Carrot users so they can share ideas
  • Access to more SEO tools and high-level strategies
  • “Front of the line” support (even faster support)
  • More ability to differentiate from other Carrot members
  • … and more

Real Estate Marketing Plan

So…

Today, for “Early Adopters”, we’re introducing, Advanced Real Estate Marketing System

For now… we’re rolling out this plan at an Early Adopters special rate of 25% off of the normal price for everyone who upgrades this week. Plus you’ll get our Facebook Leads MasterClass training absolutely FREE (normally $200).

We’re really excited for Carrot’s vision and crazy excited about the innovations and additions we have in store over the coming year for all Carrot members.

The vision w/ the Advanced Marketer Plan is to build out a toolset and support structure that helps investors get more of what they need to scale their online leads. More differentiation, expanded tracking, front-of the line support, access to other high end Carrot clients, and more. See what the Advanced Marketer Plan includes + lock in your 25% discount now as we add more and more features each quarter this year.

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

The Top 5 Reasons The “Advanced Real Estate Marketing” System Is A No-Brainer

  1. Be a part of our “inner circle” of clients. First access to all new features, help shape, our future feature set, and more!
  2. More effectively track + improve your SEO
  3. Access to other top Carrot members to share and grow
  4. Grandfathered in at 25% discount (your price will never go up!)
  5. As we develop new site styles, designs, and ways to stand out… you get first access (and sometimes exclusive access!)
  6. BONUS: Get our Facebook MasterClass Lead Gen training FREE as our gift for upgrading before Sunday at midnightCLOSED

Real Estate Marketing System

Save $50/mo. by signing up for this limited time promotion. Once you are in at $149/mo. you won’t pay a higher price.

More details to come. Until then… check out what the Advanced Marketer Plan is all about HERE.

Advanced Real Estate Marketing System

You Need A Higher Tier Advanced Real Estate Marketing Plan To Skyrocket Your Income!

Real Estate Marketing Plan

You Need A Higher Tier Advanced Real Estate Marketing Plan To Skyrocket Your Income!

It’s been almost 3 years since the last time we did it.

But today, we’re crazy excited to announce the roll-out of a brand new plan here at Carrot: Advanced Real Estate Marketing Plan

TRY IT NOW, RISK FREE

I shot a video about why we’re rolling out this plan, what’s included, and what’s next for Carrot… check it out below.

Here’s a bit of the backstory…

Over the past 3.5 years, by practicing what we preach, doing business based on our Core Values, and focusing on building our product and team around what YOU, our clients, need to succeed,

Carrot members pull in well over 34,098 leads per month from the web and close countless deals that wouldn’t have happened if they had to go it alone.

High-level investors asked for it…

Carrot works with more high-level investors than any other online marketing platform in the industry… some of the largest wholesalers and flippers in the country use Carrot.

And they keep asking us for…

  • Access to other high-level Carrot users so they can share ideas
  • Access to more SEO tools and high-level strategies
  • “Front of the line” support (even faster support)
  • More ability to differentiate from other Carrot members
  • … and more

Real Estate Marketing Plan

So…

Today, for “Early Adopters”, we’re introducing, Advanced Real Estate Marketing Plan

For now… we’re rolling out this plan at an Early Adopters special rate of 25% off of the normal price for everyone who upgrades this week. Plus you’ll get our Facebook Leads MasterClass training absolutely FREE (normally $200).

We’re really excited for Carrot’s vision and crazy excited about the innovations and additions we have in store over the coming year for all Carrot members.

The vision w/ the Advanced Marketer Plan is to build out a toolset and support structure that helps investors get more of what they need to scale their online leads. More differentiation, expanded tracking, front-of the line support, access to other high end Carrot clients, and more. See what the Advanced Marketer Plan includes + lock in your 25% discount now as we add more and more features each quarter this year.

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

The Top 5 Reasons The “Advanced Real Estate Marketing” Plan Is A No-Brainer

  1. Be a part of our “inner circle” of clients. First access to all new features, help shape, our future feature set, and more!
  2. More effectively track + improve your SEO
  3. Access to other top Carrot members to share and grow
  4. Grandfathered in at 25% discount (your price will never go up!)
  5. As we develop new site styles, designs, and ways to stand out… you get first access (and sometimes exclusive access!)
  6. BONUS: Get our Facebook MasterClass Lead Gen training FREE as our gift for upgrading before Sunday at midnightCLOSED

Real Estate Marketing Plan

Save $50/mo. by signing up for this limited time promotion. Once you are in at $149/mo. you won’t pay a higher price.

More details to come. Until then… check out what the Advanced Marketer Plan is all about HERE.

You Need A Higher Tier Advanced Real Estate Marketing Plan To Skyrocket Your Income!

As a Real Estate Professional, Your Business Lives And Dies By Two Things (Tips)

Real Estate Professional

Real Estate Professional

 

As a Real Estate Professional, Your Business Lives And Dies By Two Things (Tips)

Number one, your ability to generate leads. Number two, your ability to close deals.

GET MORE QUALIFIED LEADS – MAKE MORE SALES – TRY IT NOW RISK FREE

And one way to increase the amount of online leads you get is to…

… do a lot of testing and make your website convert more visitors into qualified leads.

How a small increase in performance can put tens of thousands in “found” profits in your pocket.

An increase in “conversion rate” on a real estate investing website from 5% to 8% means an extra 3 leads per 100 visitors. If you get 100 qualified visitors per month to your site… that’s an extra 36 motivated seller leads per year (3 x 12). If you close on average a deal per every 15 qualified seller leads and net on average $10k per deal… that’s an extra 2 deals and $20k in profits per year.

Just by doing some testing and improving the performance of your website.

Pretty cool eh? That’s assuming NO extra traffic. Free money.

We spend so much time split testing and optimizing our pages here at Carrot because we know so many people go to the web first to get information about buying or selling their house. 

According to the 2015 National Association of Realtors Home Buyer and Seller Generational Trends Report, the very first step buyers from all across the generational spectrum take is to “look online.”

In fact, a whopping 43% of home buyers start their purchase process online compared to the second-place first step — contacting an agent — at 15%.

43% of home buyers start their purchase process online; only 15% start w/ realtor. @NAR_Research Click to TweetIn other words, if you want to meet leads where they are, fill your sales funnel, and start converting like crazy … hands down the best way to do that is online.

 

Real Estate Professionals - Stop Losing Leads Because of An Underperforming Website - Click Here

GET MORE QUALIFIED LEADS – MAKE MORE SALES – TRY IT NOW RISK FREE

A New Page Design We Tested That Yielded Up To 38.54% More Leads (FREE template below)…

Real Estate Professional
See how and why this page design increased lead flow on some sites up to 38% more…

This post is going to go into a lot of the methodology and “backstory” on how to create a real estate investing or agent page that performs at a high rate. One that converts more visitors into leads than your current website may (for sure your competitors) and one that squeezes out an extra margin of leads and deals without you increasing your traffic (assuming you are getting solid traffic right now).

Below we’ll actually give you the “Stacked Hero” landing page and if you’re not a Carrot member you can even download the raw HTML files to upload and use yourself online. If you are an InvestorCarrot member, great! As of our last update you now have this design available to launch NEW websites with in your InvestorCarrot account in under 10 seconds with no tech hassle. We like to make your life easy 🙂

To do that, I’ll share how our “Stacked Hero” design converted 38.54% more real estate leads than our best performing previous design.
Even better — after guiding you through a handful of optimization principles — I’ll share how you can implement the very same template in your own business.

Let’s dive into the story of why this page design performs so well and the marketing principles that cause most real estate investor websites to perform so bad.

And if you’re NOT yet a Carrot member, download the HTML files of this landing page at the bottom of this page for FREE. Carrot members, this design is now in your account and you can launch a new site with it in under 10 seconds. 

Real Estate Lead Generation Today: Thou Shall Test … or Die

If you’re not familiar with InvestorCarrot, our business is simple: to help real estate agents generate more leads online. We’re not a real estate company ourselves; instead, we’re an inbound marketing agency built specifically for real estate agents:

This means we’re constantly testing and improving elements on our client’s websites to improve their results.

Real Estate Professional

For the last year we’ve had a mission: to create a lead generating page that could beat our highest performing control.

This meant running tests across a select number of current InvestorCarrot websites throughout the country; ones that were getting a good amount of traffic and already converting leads. In fact, we ran 7 months worth of tests and dozens of page variations to tens of thousands of motivated house sellers and buyers.

This sort of real-world optimization gives us both a baseline to work from as well as data-driven insights most real estate agents simply can’t generate on their own.

Our testing software informs us when we have a clear winning test variation. You can see below what one of those looks like:

InvestorCarrot Variation Test Results

Our testing software lets us know when we have a winning test variation

Before jumping into the details of our tests themselves, let’s start with some of the guiding principles of online lead generation.

Online Real Estate Lead Generation Principles

To keep things as clear as possible, three principles are essential to your online lead generation: (1) your goal, (2) your content, and (3) your form.

1. Your Goal

By far, the biggest mistake you can make on a lead generating page — regardless of the industry — is complication.

Simplicity isn’t just essential to online lead generation. It should be the cornerstone of all your marketing, period.

Why?

Because as Harvard Business Review reports — after reviewing data from “multiple surveys of more than 7,000 consumers” as well as “interviews with hundreds of marketing executives and other experts around the world”:

The single biggest driver of stickiness [that is, a lead or customer’s likelihood to follow through on an intended purchase, buy the product repeatedly, and recommend it to others] was “decision simplicity.”

What consumers want from marketers is, simply, simplicity.

The first step to simplicity is knowing exactly what you want to achieve for each and every piece of customer-facing content you create.

Whether you’re working on a home page, landing page, email campaign, pay-per-click advertising, or even just a physical mailer  … you have to begin and end with “a single, all-consuming question: ‘What is your goal … the one, smallest, easiest thing you want your reader to do?’”

As KlientBoost recently put it in their Landing Page Optimization Guide: Find Heaven By Saving Your Visitors From Hell:

Start with your ultimate goal and then … work backwards.

Real Estate Professionals - Stop Losing Leads Because of An Underperforming Website - Click Here

GET MORE QUALIFIED LEADS – MAKE MORE SALES – TRY IT NOW RISK FREE

In other words, to increase conversions, your pages need to be ruthlessly free of clutter. Anything that doesn’t move a visitor closer to the one action you want them to take … must be eliminated.

Ironically, this is precisely where most real estate websites fall down. Placester’s Guide to Creating Killer Content for Real Estate Marketing very first “basic note of things to look for in your website/blog design” is:

Keep it simple.

Don’t feel [like] you have to fill all the empty or “white” space on your site with extra icons, or images. Avoid fancy animations and drop down menus. These are more likely to distract users from your content, rather than attracting them to it. Keep the look clean and uncluttered.

This warning comes with good reason.

For example, take a look at the following home page for Fisher Nicholson Realty. Notice that there are no less than 22 possible actions a visitor can take (and that doesn’t even include the dropdown menus that appear if you hover over the navigational bar nor the additional 19 options in the footer):

Way Too Much Distraction And Choices At The Top Of This Site

Real Estate Professional

All told, there are a whopping 68 links, buttons, navigational options, and calls-to-action on that one page alone.

Compare that quagmire with our own homepage. Excluding the header and footer, only four clickable buttons exist:

Real Estate Professional

Even better, three of those four buttons send visitors directly to our Pricing and Plans page.

If you’re designing a landing page … things need to be even simpler.

The golden rule is just one call to action.

Real Estate Professionals - Stop Losing Leads Because of An Underperforming Website - Click Here

GET MORE QUALIFIED LEADS – MAKE MORE SALES – TRY IT NOW RISK FREE

That doesn’t mean you can only have one button, but it does mean every button you have should guide visitors toward the same, singular something.

Going back to our first bad example — Fisher Nicholson Realty — clicking through to the “Buyers/Sellers” page you find this:

Real Estate Professional

While the page opens with a call to action — “Buying or Selling? Please make Fisher Nicholson ‘The Home Team’ your Real Estate Company of Choice.” — the only clickable links are to non-related sites, property comparisons, search options, or featured properties.

Tragically, even if a visitor wanted to give them their contact information to “make” Fisher Nicholson their “Real Estate Company of Choice,” there’s literally no place to submit their contact information on the page itself.

Compare that to one of our highest converting landing pages, the cash property buyer default landing page built into our cash buyer and main company websites here at InvestorCarrot.

Real Estate Professional

Visitors can only take one of two actions: either “Show Me The Deals!” or to call you on the phone.

Technically speaking, the website design we used for our Hero Stacked test is not a landing page; it’s a home page that plays the best of both worlds…

… landing page but engages those not quite ready to convert with great content and credibility. This “mini-site” format actually turns into more leads than squeeze pages according to our vast testing over the years.

But the focus is still on getting email signups for lead generation. So while landing pages should eliminate all distractions, a home page will still need to have navigational links and other clickable areas and all focus on ONE CORE call to action.

However, the same principle applies: the above-the-fold area of any home page should be uncluttered, simplified, and targeted.

Does The Main Call To Action Jump Out Or Do You Have To Hunt For It?

above the fold website

Above-the-fold area of a website

As ConversionXL drives home:

The most notorious place for clutter is the home page. Given the diversity of audience your home page gets, the desire to give them plenty of “what if” options is natural.

Resist that temptation.

In test after test after test, the principle of simplicity — that less truly is more — has proved itself.

2. Your Content

Naturally, given how central simplicity is to your real estate lead generation process, all the content on a page should exist to support the one goal you want your visitor to take: to sign up.

This means placing the most important information — especially your page’s copy — at the top of the page in the hero section. When a visitor lands on your website, you’ve only got a matter of seconds to capture their attention.

If you make it too difficult for your visitor to figure out how you can help them, there are plenty other websites who will be easy to understand … and compelling.

A compelling headline must hit your visitor above all with value.

As we stressed in 16 Point Real Estate Investor Website Conversion Rate Checklist, having a “clear, benefit-oriented headline” is vital.

Your headline can address a pain-point the visitor needs answers for or instill a positive emotional reaction … but either way, it has to touch the heart.

Matthew Bushery’s Drive Real Estate Website Traffic with These 10 Expert Blog Headline-Writing Techniqueand 44 Ideas For Catchy Headlines Taken From Blogs Outside of Real Estate are phenomenal starting points to get your headline muscles pumping.

By way of summary, prioritize the following elements in your headlines:

Numbers:

“51% Mobile Leads Breakdown: How we generated 8,241 seller, buyer & tenant leads on cell phones & tablets in one month and the exact steps you can take to do the same.”

“71+ SEO Keywords For Real Estate Investors and Agents – SEO Bible 2015”

Guidance:

“90 Day Action Plan: Get a step by step breakdown of how to leverage InvestorCarrot’s online inbound marketing platform to attract sellers, buyers, and tenants.”

“10 Tips On How I ‘Networked’ My Way To My First Million Dollars”

Intrigue:

“How A Pumpkin Farmer Changed My Perspective On Life And Business”

“The Most Overlooked But Important Page On Your Website (Backed By Science)”

Having all said that, you don’t need to load all the benefits in the main attention-grabbing section, like this personal training website has done:

Too Many Conflicting “Benefits” Crammed Into The Top…

image21

Limit what you want to say in this most important part of your website

Geek Estate Blog highlights just how bad trying to pack an exhaustive list of benefits can be by using a landing page for townhomes in Bothell as a test case. This is how it reads:

Altura townhomes quote

I wonder how many conversions this website got…

Image Credit:Geek Estate Blog

In addition to overcrowded copy, also be careful of useless images

useless images on site

Example of useless images on a website

Image Credit: Smart Insights

You may not be able to see it properly, but the example above is a website about weight loss. Unfortunately, all the images are useless because they don’t support the page’s goal. After all, what’s the point of a car photo on a weight loss website?

On a homepage or landing page, the chief piece of visual content is called a “hero image.”

Adding an oversized “hero” image is incredibly popular. This stems from a hero image’s ability to add appeal, relevance, and what we might even call “sexiness” to a page.

The right hero image can also have a massive impact on overall conversions.

Have a look at this test from French snowboarding ecommerce site Salomon:

Salomon no hero image

The original design on this landing page does not include an oversized hero image

Salomon with hero image

The new look includes an oversized hero image

Image Credit: Crazyegg

Crazyegg reports that the version with the oversized hero image, as well as a few other tweaks, increased sales from French shoppers by 39.8% and sales by global shoppers by 29.7%, both at a 99.9% confidence rate.

If you add an oversized hero image, bear these four points in mind:

  1. Make sure the photo is responsive so that it behaves when the page is viewed with mobile devices.
  2. Avoid stock photos which can put people off and can lose credibility on your site. Use “real” people or high-quality original product image.
  3. Make sure your photo doesn’t cause eye tracking confusion.
  4. And of course, test the page and keep tweaking for continual improvement.

3. Your Form

High-performing forms are the holy grail of online lead generation.

And — once again — less is more.

Wufoo co-founder Kevin Hale reports that the less fields on a signup form, the better the conversions:

vwo conversion rate by form fields

Image Credit: VWO

Keeping the form short ‘n sweet also makes it easier for mobile users to complete it, and this is important because there are now more mobile than desktop users on the Internet.

Not to kick Fisher Nicholson Realty while they’re down, but here’s what their contact form looks like on desktop:

Too Many Form Fields Reduces Performance In A Big Way…

fisher nicholson too many form fields

There are a total of 19 forms fields … only four of which are required.

On mobile, the form itself is virtually illegible:

fisher nicholson too many fields on mobile

Even more detrimental, there is absolutely zero incentive for a visitor to submit their contact information.

The “Send Request” button promises no pay offs, offers no benefits, and it isn’t even an enticingly worded action. Afterall, who wakes up in the morning thinking to themselves, “Gosh, I can’t wait to ‘send a request’ today”?

Be sure not to neglect this part of your form: “What will the visitor get?”

Inman provides a host of ideas for creating compelling and click-worthy real-estate lead magnets: “a lead magnet is an irresistible bribe offering a particular chunk of value to a prospect in exchange for their contact information.” The list includes:

  • Home sellers’ guides.
  • Relocation packets.
  • Neighborhood market reports.
    New listing email registrations.
  • Property comparative market analyses.
  • “How-to” e-books or videos — how to stage a home, how to increase curb appeal, how to buy foreclosures, and so on.
  • Reports — neighborhood, school, crime and more.
  • Lists — bank-owned properties, short-sale homes, 203(k)-eligible properties, etc.
  • Real estate-related e-books or videos — landscaping, remodeling, investment opportunities, flipping a house, and so on.

Making forms convert is a complex business, because what works for one site may not work for another. The truth is that you have to keep testing and checking the data to see what’s working for your target audience or not.

To drive this home, Michael Aagaard presents two seemingly contradictory button-copy tests on Content Verve. In the first, adding “Get the Best Daily Tips” increased conversions by 31.54%. In the second, adding “Start Making Better Deals” decreased conversion by 12.45%:

Content Verve button copy tests one

Real Estate Professional

We found the same thing with our own test showing a 49% improvement on a rent to own site just with the words we had in the button.

49% More Leads Because Of The Words On Your Buttons…

Real Estate Professional

 

Real Estate Professionals - Stop Losing Leads Because of An Underperforming Website - Click Here

GET MORE QUALIFIED LEADS – MAKE MORE SALES – TRY IT NOW RISK FREE

Knowing this is precisely why we test so relentlessly at InvestorCarrot.

Lastly, when it comes to your forms … does size matter?

Yes.

Large forms get more signups, maybe because they’re so “in-your-face.” Our own tests have shown that having a large form in the middle of the page that contrasts the surrounding elements can help improve conversions substantially.

All those form tips can be a lot to take in. So here’s a quick rundown of best practices from our own extensive testing:

  • Keep the form fields short
  • Have the call to action button take up the entire width of the form
  • Include value-driven language in your call to action button itself
  • Make the information around the form draw the reader down the page

A Template to Get 38.54% More Online Real Estate Leads … and You Can Have It for FREE!

Enough about principles and best practices.

What you really want is a proven template you can use to get more online leads.

Here’s exactly how we built one that does just that.

Test 1: Three Columns (this test failed)

We started with our high-performing lead-generation page, which already included a number of optimization wins we’d learned from previous tests.

For instance, one the rules we’ve proved to our clients over and over again is that changing the words on the call to action button from a “descriptor” (“Click to Continue” or “Submit”) to a “mental commitment” increase conversions. Here’s just one example:

investorcarrot heat map cta test

The Variation on the right — “Get My Fair Cash Offer” — showed an improvement in 49.5% at a 12.55% conversion rate compared to the first — “Click Here to Continue.”

To put a bit of context around that, out of every 100 visitors who land on your website, using the “mental commitment” language would produce 12.5 leads rather than 8.3.

mental commitment lead variation

That might not sound like a huge deal. But even if your site only gets 1,000 visitors a month, that translates into 40 additional motivated seller leads.

Even if you close 1 out of every 20 leads (which is a low percentage for many of our customers) and only net on average $7.5k (which, again, is much lower than many of our customers average):

That’s $15,000 in extra revenue every month all without having to generate any additional traffic to your website.

Still, we knew we could do better.

So, we took that page as our control and began by testing a three-column layout with no sidebar to limit the amount of links on a page. The idea was to make it simpler for a user to consume the page’s information:

Version 1 Of This Test – 3 Column Layout

Real Estate Professional

Unfortunately, our first test was not a success.

carrot control variation results

The results were less than spectacular, but we learned a lot

It actually reduced the performance on the page.

As a result, we decided to get more intentional and focus on the main element a user sees when they first land on a home page: the hero section.

Test 2: The Stacked Hero (this test was a huge success)

Our first priority was to zero in on the page’s goal.

As you can see, the information in the last column on the right is unnecessary. It’s about the real estate agency themselves and adds no value to the visitor. Instead of moving them closer to signing up, it only distracts:

investorcarrot right column not needed

The 3rd column on the right is not necessary in this all important above-the-fold section

This time we predicted — i.e., our hypothesis was — that adding better imagery and a larger form focus the core message of the page.

The second test, then, was all about improving the conversion rate of the site’s home page hero section. This section is incredibly important because a lot of traffic passes through this page, and this is the first thing a lead sees.

Not only that, but research proves that the attention span of people has become so short that your website has a few seconds to grab attention before the visitor clicks away.

The following test page ran for a month across 15 InvestorCarrot websites and received over 1,600 visitors:

Version 2 – The “Stacked Hero” (38% more leads)

investorcarrot hero test

Pay special attention to the differences between the two pages:

control variation differences

In addition, by center aligning every element, having a dark background to create contrast between both the text and the button, and filling up a good portion of the screen with the hero, visitors automatically see what’s most important to complete the call to action.

The heat map below, which measure users mouses and eye-movement, validated this belief. Notice that the majority of user engagement is happening on the headline and form fields … exactly where you want their focus to be:

heat map focus on hero testThis heat map shows where a user is focused when they are looking at the hero section

In other words, the hero test incorporated nearly all of the principles we covered above.

And the results?

A good representation of how the test performed individually can be seen from this specific test from a member in the Alabama market.

The Test Results Speak For Themselves…

stacked hero test results chart

This graph represents a stacked hero test (for motivated seller leads) where the control and variation were close … until the end.

The cumulative total was what really knocked our socks off:

A 38.54% increase in online real estate lead generation across the board.

If you’re in the real estate sector, we at InvestorCarrot have a simple way of increasing your real estate leads; we’ve already done the testing for you by creating website templates like the one used in this test study.

And you can have it for free.

Carrot Members: You can dive into your account and launch a new website… then dive into the “Design” tab for the site and select the “Juniper” design to put this design to work for your business. But, you may be asking… “Is this design higher performing than the original Carrot design?” The answer is… in some cases it boosted performance up to 38.54%, in a few it decreased performance a tad, in several it was a wash. It did provide a performance boost in most of the 20 or so sites we tested it on but on some it didn’t… so our advice is if you have a Carrot site up already that is pulling leads consistently to keep it how it is. Our original design is still our most consistent design. This new one just adds another option to get a different look while still retaining GREAT performance.

Non-Carrot Members: If you know HTML and have some time and want to hack through some setup stuff… we’ve included the raw HTML files of this landing page template below for FREE! Just click teh link below to download this template at no cost. You’ll need your own hosting, some programming knowledge to hook up a form, and to write your own content on the page. Or you can skip all of that and join InvestorCarrot and launch this design along with all of the other benefits Carrot customers enjoy within seconds.

GET MY FREE LANDING PAGE TEMPLATE NOW!

Facebook Engagement Psychology – 7 Steps To Facebook Business Success

Facebook Engagement Psychology – 7 Steps To Facebook Business Success

Free Facebook Marketing Webinar – Sign Up Here

Free Facebook Marketing Webinar-Sign Up Here

 

Facebook Engagement Psychology

What’s at the root behind the scenes that impacts engagement?

Perception.  Self perception and friend perception.

Let’s dig into the “psychology” of perception a bit more!

Reality Check

“People are not primarily on Facebook to see your company page posts.”

Yes, that’s a hard pill to swallow, but you must grasp the point. Jay Baer, President of ConvinceAndConvert.com and author of Youtility, says it this way:

People are on the Internet for one of two reasons…Either to solve a problem or to be entertained.” @JayBaer – click to tweetTweet:

Facebook Engagement Psychology

That’s it. Period. One of those two reasons.

So think about that for Facebook.

Why are people primarily on Facebook?

People are first and foremost on see their friend’s photos and activities. That’s the main reason, plain and simple.

Facebook Engagement PsychologyExample personal post

Is there really room in the news feed for business posts? Does the “entertainment” focus exclude businesses from finding value in Facebook as a marketing channel? No way!

Facebook is an awesome place for businesses!

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Facebook engagement – behind the scenes

As noted, every Page manager wants to increase the engagement of their Facebook Page. Engagement is the currency of Facebook. To have likes, comments, and shares on posts helps a Page gain traction, reach more people, AND it helps their future posts be seen. That’s critical!  Stay with me on this….

So if your Page is going to make some headway into that arena, it’s important to think from the Facebook user perspective.

Given the fact Facebook users’ #1 reason for being on the platform is to see what’s happening with their friends. As a Facebook user peruses their news feed, they are making choices about what to “like,” “share,” “comment” on, or pass by. This happens in a split second as users scan and scroll.

So how are Facebook users deciding what to comment on? It’s about perception, self-perception and a view of how they want others to perceive them.

Read that sentence again, slowly.  “…how they want others to perceive them.”

Perception

The psychology of Facebook is that a user thinks about how friends or business associates will view (perceive) them by what they share and comment on.

Have you ever had that split-second thought, “Should I share this or not?”?

Every Facebook user, like in life, has some degree of introspection going on that filters what they say, do, and in this case, comment on and share.

All users are to some degree making a decision on, “What will others think of me if I share this?

There are “safe” things to share and “riskier” things to share, and of course individuals define that vastly differently. The easy things to share or comment on that your friends post are funny, non-controversial items, whether they are images, comments, videos, or both.

Think for a moment about some of the last items you commented on. What were they? The general population is going to comment on and share  things that involve humor and stories they connect with, or items that touch them emotionally and inspire them in some way.

Now put your business hat back on…

If you expect—by dropping your logo with a product image into a post—you’ll gain tons of engagement, you’re sorely mistaken.

Every company wants users to be proud fans of the brand itself, but that’s not going to happen all the time. It’s more likely the majority of fans merely like your company, but won’t necessarily shout it from the rooftops. To increase your fan engagement, you need to tap into your fans’ psyche, their personal wrestling with how others perceive them.

No, I am not recommending you post unrelated memes on your Facebook Page (Facebook wants to squash spam!), pictures of your baby learning to walk, or how your child looks after eating supper!

Facebook Engagement Psychology

I am, however, encouraging you to get into the minds of your community members and ask yourself questions such as:

  • Would people be interested and comfortable sharing this post?
  • Does this help my fans be perceived as funny, helpful, or “in the know”?
  • If my fans were to share this post, would it make them look good in the eyes of their friends or fans?
  • Am I giving my audience something of value to pass on?
  • Would I stop while scanning the news feed to check this out?

All of us who manage Facebook Pages need to find a way to enter the world of the Facebook user once again with fresh eyes.

We need to find ways to connect the dots so what we offer makes sense for their world. Think about what they want to share, then think creatively about how your company can tap into that in a way that is authentic to your brand and services. After all, it is a social network.

So if your page engagement is not meeting your expectations, consider these quotes from Dr. Phil:

“So how’s that working out for you?”
“If you need a miracle, be a miracle.”
“The difference between winners and losers is that winners do things losers don’t want to do.”

So how does that ultimately help your business, you ask?

By your business being social and providing engaging content that is helpful, fun, resourceful, and social…. compelling posts that fans want to comment on and share, your Page builds authority and your fans have the type of content to share they want to be known for. It’s a winwin.

Social Media Examiner do a great job of providing consistent content that its fans feel compelled to share with their respective audiences – see example post below:

 
Free Facebook Marketing Webinar – Sign Up Here

Free Facebook Marketing Webinar-Sign Up Here

The Payoff

When this magic happens of your Page connecting with the heartbeat of fans and giving them value to share, they’ll see more of your posts in the future. By building “equity” in the attraction and engagement phase, you are working ahead towards those same fans being able to see your next offer that takes them to your Facebook Page.

Build now, benefit later.

Take time to stop and tap into the psyche of your fans.

Your turn: has your Page experimented with content that is geared to connect with the psyche of your fans so they feel compelled to share with their friends? Have you found that balance that doesn’t stray into meme territory? Please share your experience in the comments below.

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Facebook Engagement Psychology – 7 Steps To Facebook Business Success