Facebook Engagement Psychology – 7 Steps To Facebook Business Success

Facebook Engagement Psychology – 7 Steps To Facebook Business Success

Free Facebook Marketing Webinar – Sign Up Here

Free Facebook Marketing Webinar-Sign Up Here


Facebook Engagement Psychology

What’s at the root behind the scenes that impacts engagement?

Perception.  Self perception and friend perception.

Let’s dig into the “psychology” of perception a bit more!

Reality Check

“People are not primarily on Facebook to see your company page posts.”

Yes, that’s a hard pill to swallow, but you must grasp the point. Jay Baer, President of ConvinceAndConvert.com and author of Youtility, says it this way:

People are on the Internet for one of two reasons…Either to solve a problem or to be entertained.” @JayBaer – click to tweetTweet:

Facebook Engagement Psychology

That’s it. Period. One of those two reasons.

So think about that for Facebook.

Why are people primarily on Facebook?

People are first and foremost on see their friend’s photos and activities. That’s the main reason, plain and simple.

Facebook Engagement PsychologyExample personal post

Is there really room in the news feed for business posts? Does the “entertainment” focus exclude businesses from finding value in Facebook as a marketing channel? No way!

Facebook is an awesome place for businesses!

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Facebook engagement – behind the scenes

As noted, every Page manager wants to increase the engagement of their Facebook Page. Engagement is the currency of Facebook. To have likes, comments, and shares on posts helps a Page gain traction, reach more people, AND it helps their future posts be seen. That’s critical!  Stay with me on this….

So if your Page is going to make some headway into that arena, it’s important to think from the Facebook user perspective.

Given the fact Facebook users’ #1 reason for being on the platform is to see what’s happening with their friends. As a Facebook user peruses their news feed, they are making choices about what to “like,” “share,” “comment” on, or pass by. This happens in a split second as users scan and scroll.

So how are Facebook users deciding what to comment on? It’s about perception, self-perception and a view of how they want others to perceive them.

Read that sentence again, slowly.  “…how they want others to perceive them.”


The psychology of Facebook is that a user thinks about how friends or business associates will view (perceive) them by what they share and comment on.

Have you ever had that split-second thought, “Should I share this or not?”?

Every Facebook user, like in life, has some degree of introspection going on that filters what they say, do, and in this case, comment on and share.

All users are to some degree making a decision on, “What will others think of me if I share this?

There are “safe” things to share and “riskier” things to share, and of course individuals define that vastly differently. The easy things to share or comment on that your friends post are funny, non-controversial items, whether they are images, comments, videos, or both.

Think for a moment about some of the last items you commented on. What were they? The general population is going to comment on and share  things that involve humor and stories they connect with, or items that touch them emotionally and inspire them in some way.

Now put your business hat back on…

If you expect—by dropping your logo with a product image into a post—you’ll gain tons of engagement, you’re sorely mistaken.

Every company wants users to be proud fans of the brand itself, but that’s not going to happen all the time. It’s more likely the majority of fans merely like your company, but won’t necessarily shout it from the rooftops. To increase your fan engagement, you need to tap into your fans’ psyche, their personal wrestling with how others perceive them.

No, I am not recommending you post unrelated memes on your Facebook Page (Facebook wants to squash spam!), pictures of your baby learning to walk, or how your child looks after eating supper!

Facebook Engagement Psychology

I am, however, encouraging you to get into the minds of your community members and ask yourself questions such as:

  • Would people be interested and comfortable sharing this post?
  • Does this help my fans be perceived as funny, helpful, or “in the know”?
  • If my fans were to share this post, would it make them look good in the eyes of their friends or fans?
  • Am I giving my audience something of value to pass on?
  • Would I stop while scanning the news feed to check this out?

All of us who manage Facebook Pages need to find a way to enter the world of the Facebook user once again with fresh eyes.

We need to find ways to connect the dots so what we offer makes sense for their world. Think about what they want to share, then think creatively about how your company can tap into that in a way that is authentic to your brand and services. After all, it is a social network.

So if your page engagement is not meeting your expectations, consider these quotes from Dr. Phil:

“So how’s that working out for you?”
“If you need a miracle, be a miracle.”
“The difference between winners and losers is that winners do things losers don’t want to do.”

So how does that ultimately help your business, you ask?

By your business being social and providing engaging content that is helpful, fun, resourceful, and social…. compelling posts that fans want to comment on and share, your Page builds authority and your fans have the type of content to share they want to be known for. It’s a winwin.

Social Media Examiner do a great job of providing consistent content that its fans feel compelled to share with their respective audiences – see example post below:

Free Facebook Marketing Webinar – Sign Up Here

Free Facebook Marketing Webinar-Sign Up Here

The Payoff

When this magic happens of your Page connecting with the heartbeat of fans and giving them value to share, they’ll see more of your posts in the future. By building “equity” in the attraction and engagement phase, you are working ahead towards those same fans being able to see your next offer that takes them to your Facebook Page.

Build now, benefit later.

Take time to stop and tap into the psyche of your fans.

Your turn: has your Page experimented with content that is geared to connect with the psyche of your fans so they feel compelled to share with their friends? Have you found that balance that doesn’t stray into meme territory? Please share your experience in the comments below.

Free Facebook Marketing Webinar-Sign Up Here


Facebook Engagement Psychology – 7 Steps To Facebook Business Success

Marketing Budget For Real Estate Business


Marketing Budget For Real Estate Business


Marketing Budget For Real Estate Business


Marketing Budget For Real Estate Business

Big vs. Small Marketing Budget: What Marketing Should You Focus On As A Real Estate Investor?

People often ask me about marketing. Everyone should have a strategy, but the breadth of that strategy is at least partly determined by your budget. Believe it or not, whether you have less than $500 or over $1,000 per month in your marketing budget, there’s a strategy for you.

We have Super Carrot (the doll) on this Carrot Whiteboard Strategy Sketch and if you are a current customer and don’t have Super Carrot yet, connect with our support team, relay the successes you’ve had in the past 60 days, and we would love to send a Super Carrot or Farmer Carrot to you.

We want to celebrate success with you. So make sure you share your ups with us. Not just like, “Hey I like you guys.” Share a real success story. Such as…

I closed a $38k deal from Palm Beach using SEO and our Carrot site.

Can’t wait to hear from you!


I’m going to walk you through how to invest so that your marketing ROI stands a better chance at coming out positive. I’ll show you how to build a strategy with under $500 a month, and then with over $1000 a month.

First, though, you need to have a realistic perspective on how much money you can invest, and how much you expect in return. To help, we have an entire whiteboard strategy sketch on that topic: how to calculate your ROI.

Real Estate Investor Marketing Budgets: $500 Per Month


With less money comes… more responsibility. At least in the sense that you have to be more careful how you spend what you have.

If your budget is well below $500, I recommend some bold moves: knock on doors, join Facebook groups, use bandit signs.

If your budget is slightly more forgiving, direct mail is a great next step. It will take some time — it’s called snail-mail for a reason — but will be well worth it if done correctly.

But enough… onto the gold.

If your budget falls under $500 a month, below is what I suggest you start with. If this isn’t extensive enough for those of you who’re savvy marketers, go dive into our other resources to learn how to do each one of these in even more detail.

Marketing Channels

Some real estate investors take advantage of TV and radio marketing but stick true to these 4 real estate market methods and you’ll be on the fast track to success:

  1. Craigslist
  2. PPC
  3. Retargeting
  4.  SEO

Craigslist Ads For Real Estate

Marketing Budget For Real Estate BusinessCraigslist is a free, mind-numbingly-easy tool at your marketing fingers. If so inclined, you can start posting Craigslist ads in your market right now in about 5 minutes.

Conversely, you can use it to seek out house sellers. Add qualifiers to your Craigslist search to focus in on people who’re more likely to be interested in your services. Once you find a few potential clients, contact them with a conversation kick-starter like…

Hey are you looking at selling your house?

You can even try and convince landlords to sell instead of rent…

Hey I know you’re trying to rent your house, but I’d be interested in buying this property from you. If that’s something you’re open to discuss, let me know.

You might be surprised at their response.

But don’t just seek out sellers, let them seek you out.

Craigslist ads are a great place to start if you’re managing a low-budget marketing campaign. Structure it like this:

  • Two ads in the morning and two ads in the evening.
  • Over a period of four to six weeks, ramp it up to four ads in the morning and four ads in the evening.

Then see if you can get it higher depending on the market.  Possibly working up to five ads in the morning and five ads in the evening.

And yes, the timing of your ad matters.

Pay Per Click For Real Estate

Marketing Budget For Real Estate Business

If you have the money to invest in PPC, it’s worth your time to learn the basics.

Better to start meager instead of ambitious, so to begin, set a small budget and choose your keywords carefully.

To do so, don’t avoid our keyword report which removes the guesswork and makes for a comfy and confident ROI.

Search Engine Optimization For Real Estate

Real Estate Investor Marketing Budgets - SEO

SEO is your next move. Since your budget is below $500, you’ll probably do SEO yourself. Check out ourtraining to help you gain the footing you need to do so. However you learn it, don’t skip this step. SEO is critical for any successful marketing campaign.

The good news is that, since you’re doing it yourself, it won’t cost you a nickel.

But… it will take some time to learn and some time to see results. Keep at it and be patient with yourself.

Depending on your choice of keywords and how well you implement your SEO plan, it could be up to 12 months before you see results. But remember, you’re in this for the long-term, so it’s a worthwhile investment.

For short term satisfaction, nail down Craigslist, bandit signs, pay-per-click, and even retargeting ads.

SEO is an end game play. One you should invest in if real estate is more than a hobby, which I’m betting it is.

Real Estate Investor Marketing Budgets: $1000+ Per Month


With over $1,000 a month, marketing looks a bit different in terms of who’s doing the groundwork.

  1. PPC. Outsource if possible. Good PPC management for your agenda will specialize in the real estate world.
  2. Pay a team member to do Craigslist ads using the same ad distribution process mentioned above.
  3. Use a retargeting ad campaign.
  4. Pay someone to set up an SEO foundation.

Have a specific question about marketing? We encourage you to bring those to the table. Every Tuesday, we have our Carrot Coaching Calls, where you can ask all your burning questions…

I found a keyword phrase I want to dominate, but what do I do next?


I am stuck with a small marketing budget, what should I do?

We’ll answer these questions for free, simply because we want to see you succeed.

For additional big-budget marketing, consider direct mail, radio, and television ads to see if they’re viable. Some of our biggest clients claim that TV is their number one source of advertising. Maybe it’ll be the same for you.

The biggest lesson? Experiment.

Don’t be afraid to try different marketing tactics to discover what does and doesn’t work.

Have Patience

Implement these tips, but remember that everything worth doing takes time. With online marketing, patience is king. Especially if you’re focusing on SEO. Stick with it, even when you don’t see results in the first couple months.

Don’t go into saying…

Watch me build my traffic this next month!

My recommendation. Commit to a marketing strategy for six full months.

Here is my budget for six months. I’ll use my money wisely and do my best. In half a year, I’ll see how far I’ve come.

If your budget is strangling your marketing potential, try to find ways to increase your budget. If your budget is working, still try to find ways to increase your budget. In other words, always try to invest more into marketing, because it does make a difference.

In order to make determinations on whether your marketing is working or not, you need metrics. You need to know…

  • What is your average profit per deal?
  • What are my leads to conversion ratio?

Knowledge is power. And, in marketing, without knowledge, you’re powerless. To have a flexible marketing strategy that allows you to experiment, you need to know your metrics. We have an entire Carrot Strategy Sketch on that topic. Check it out.

Marketing is a huge world, as full of potential as it is of unknowns. This gives you a place to start, but for further instruction, visit our Carrot Strategy Sketches, CarrotCast podcasts, and blog posts.

If you’re a Carrot customer, don’t hesitate to hit us up on our weekly Coaching Calls where we dive into strategy, every single week. If you crush it, we crush it. Let’s do this!



Marketing Budget For Real Estate Business

Dodd Frank For Your Real Estate Investments {Infographics}

Dodd Frank For Your Real Estate Investments

Dodd Frank For Your Real Estate Investments {Infographics}

FREE REPORT REVEALS: How to Comply with Dodd Frank For Your Real Estate Investments Thousands of investors have already downloaded this report

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Dodd Frank For Your Real Estate Investments

The Dodd–Frank Wall Street Reform and Consumer Protection Act (Pub.L. 111–203,H.R. 4173, commonly referred to as Dodd–Frank) was signed intofederal law by President Barack Obama on July 21, 2010.[1] Passed as a response to the financial crisis of 2007–2008, it brought the most significant changes to financial regulation in the United States since the regulatory reform that followed the Great Depression.[2][3][4][5] It made changes in the American financial regulatory environment that affected all federal financial regulatory agencies and almost every part of the nation’s financial services industry.[6][7]

The law was initially proposed by the Obama administration in June 2009, when the White House sent a series of proposed bills to Congress. A version of the legislation was introduced in the House in July 2009. On December 2, 2009, revised versions were introduced in theHouse of Representatives by the then Financial Services Committee Chairman Barney Frank, and in theSenate Banking Committee by former Chairman Chris Dodd. Due to Dodd and Frank’s involvement with the bill, the conference committee that reported on June 25, 2010,[1]voted to name the bill after them.[8]

On June 8, 2017, the Republican-led House passed the Financial CHOICE Act, which if enacted, would roll back many of the provisions of Dodd–Frank. In June 2017, the Senate was crafting its own reform bill.

Download Your Free Report Here

Download Your Free Report Here

Dodd Frank For Your Real Estate Investments {Infographics}

10 Ways To Find Great Real Estate Deals In Any Market (Tips)

Image result for Great Real Estate Deals

10 Ways To Find Great Real Estate Deals In Any Market (Tips)

FREE DVD Reveals How To Flip Properties On Autopilot – Click Here

If there’s one thing I’m sure about with my real estate investing business – it’s that I will never run out of deals to sell to my buyers regardless of the shape of the economy.

That’s a pretty bold statement – I know – but nevertheless, I can say it with confidence because I got a bag full of deal-finding secrets all the other investor/gurus out there would just die to sink their teeth in. :-)

But since you took the time to get to this humble site of mine, I’m gonna give you an exclusive peek into my bag ‘o tricks and show you 10 of my most common deal-finding tricks.

Read on:

1. Internet – Post ads on craigslist.com, backpage.com, ebayclassifieds.com; Respond to For Sale By Owner ads on craigslist.com, backpage.com, ebayclassifieds.com.


2. Dialing & Emailing For Dollars – For sale by owner ads (online and offline)


3. Driving For Dollars – Vacant houses, For sale by owners, For rent by owners


4. Networking – Social media networking on facebook.com, myspace.com, linkedin.com, twitter.com, meetup.com, REIA cubs, investors, wholesalers, landlords, rehabbers, bird-dogs, Attorneys who handle foreclosure, bankruptcy, probate and divorce


5. MLS – Foreclosures – bank-owned REOs, HUDs and VAs, Fixer uppers and handyman specials

Real Estate Deals

6. Direct Mail – Absentee owners (non-owner occupied), Probate, Pre-foreclosure, Post-bankruptcy, Divorce, Fire damage, Code violation / Condemned, Delinquent taxes, Section 8 & eviction landlords, Expired listing


7. Door-To-Door – Flyers and Hangers, Post-it Notes, Door knocking on preforeclosures, Bandit Signs, Magnetic Signs on cars, Business cards everywhere


8. Cheap Marketing – “I Buy Houses” shirts


9. Mass Media TV, Radio, Billboard, Yellow Pages and Newspaper ads in daily major, weekly papers


10. Auctions


Now, if you’re going to look closely, I actually gave several ways of finding deals under each main heading. So go out and try these for yourself and see how many deals you’ll end up lining your pipeline today. :)

FREE DVD Reveals How To Flip Properties On Autopilot – Click Here

10 Ways To Find Great Real Estate Deals In Any Market (Tips)

London Is Top City For Real Estate Investing; Us Safest Country

 London Is Top City For Real Estate Investing; Us Safest Country
Jan 6 (Reuters) –London ranks as the top city for foreign real estate investment opportunity, beating out last year’s winner, New York, according to a survey released on Monday by the Association of Foreign Investors in Real Estate.The survey found that San Francisco was the third favorite city for foreign investors, with Houston and Los Angeles coming in at four and five, respectively.The U.S. remains the most “stable and secure” country for investment by a wide margin of more than 50 percentage points over second-place country Germany. This is the widest margin since 2006.

The U.S. remains the country providing the best opportunity for capital appreciation. It also leads the ranking for planned real estate acquisitions in 2014, with nearly 50 percent of respondents projecting a modest increase in their U.S. portfolio size and 20 percent projecting a “major” increase.

“Foreign investors’ continued and growing interest in the U.S. real estate markets reflects fully functioning capital markets for both debt and equity that provide access to a broad range of investment opportunities,” said the association’s Chairman, Steven Hason, who is also the Managing Director and Co-Head of Americas Real Estate for APG Asset Management U.S. Inc.

London Is Top City For Real Estate Investing; Us Safest Country

Multiple Ways To Flip Vacant Commercial Buildings | How to Flip Commercial Real Estate

Multiple Ways To Flip Vacant Commercial Buildings | How to Flip Commercial Real Estate

http://HowToFlipCommercial.com | Flipping Vacant Commercial Buildings | How to Flip Commercial Real Estate | Real Estate Mentor

This video explains what you will learn from my course on Flipping Vacant Commercial Buildings via NNN Leases. You will have a unique opportunity to take advantage of this commercial real estate niche that has virtually has no competition. We all want to play the Big Boys but most of us don’t know how and are afraid to deal in this sea money and wealth. Commercial Real Estate is where the Big Boys play and so can also if you know how to get started with little restrictions and regardless of your current situation.

Many commercial property developers are now using crowdfunding platforms to raise capital for their projects. That means people who want to invest in billion dollar properties now have access to once unapproachable real estate projects — albeit for very small shares of the business.
Simon Baron Development Group, a New York based real estate developer recently announced that it is using the services of CityFunders to crowdfund $1 million in equity for the development of a Long Island City rental tower.
Earlier this year, Fundrise, a Washington based crowdfunding company, offered investors the opportunity to buy bonds backing the 3 World Trade Center development in Manhattan. The cost: $5,000.
Related: What’s the deal with crowdfunding investments?
“Investing in commercial property is generally very capital intensive,” said Heather Schwarz Lopes, chief strategy officer of Early Shares, a crowdfunding platform that focuses on real estate development. “Now investors can start at a lower price level.”
Shares in commercial real estate normally start with minimum investment of $5,000 to $25,000.
Crowdfunding for properties and other equities had only been available to accredited investors with a net worth of more than one million dollars or an annual income of over $200,000.
But following the passing of Jumpstart Our Business Startups Act in 2012, the SEC is set to release new rules that allow anyone to take part in crowdfunding equities. Those rules are scheduled to take effect next Friday.
“[Small time] investors can now invest with the professionals,” said Steve Drew, CrowdStreet’s products chief.
But people without real estate investing experience should exercise extreme caution.
Some of the properties are estimating sky-high returns upwards of 13% to 17% after an investor sells his or her stake. A typical investment holding period for each investment ranges from five to 10 years.
It sounds too good to be true. And it might be. There is significant risk associated with crowdfunding properties.
For one thing, risk valuations on investment projects are evaluated by construction developers or crowdfunding platforms themselves. Unlike traditional stocks and bonds, external credit rating agencies do not offer opinions on the risk associated with investing in crowdfunded properties.
Furthermore, like all real estate, these projects are relatively difficult to sell in secondary markets.
Dr. Richard Swart, UC Berkeley’s crowdfunding research director, acknowledges that property crowdfunding is riskier than traditional investments.
However, Swart said he feels that the increasing demand for these kind of crowdfunded projects will drive developers and platforms to be more transparent with the risk involved in each project . He, also noted that crowdfunding in real estate markets can be safer than other kinds of crowdfunding investments, since there is an underlying physical asset associated to each stake.
Related: Invest in next Facebook…for a few bucks
Investors in crowdfunded properties can pick between retail outlets, office buildings or multi-family residential developments.
Most of these projects are a cross breed between a bond and a stock. Like a stock, you hold a share in the company that runs the project but you also potentially receive a yearly income. Building developers project an annual income of over 8% return on your capital from rent payments and profits generated from building management.

1. Be clear in your mind that you are an investor and not a senseless accumulator of commercial properties. The idea of making commercial real estate investments is to produce handsome profits. So, if you mindlessly buy a commercial property that produces no profit on resale, you really just acquired a property instead of making an investment.

2. Determine whether you and the commercial properties are fully protected before buying. All your commercial real estate investments have to be totally separate from one another so that one lawsuit does not in any way affect the other investments. Talk to a lawyer to ensure that you are personally protected if you’re sued for any reason.

Multiple Ways To Flip Vacant Commercial Buildings | How to Flip Commercial Real Estate


Our “Secret” Recipe for Real Estate Lead Generation

best real estate lead generation systemOur “Secret” Recipe for Real Estate Lead Generation

Best Real Estate Lead Generation System

We know the recipe for real estate lead generation… and we’ve baked it into our sites, plus we dissect it in our trainings – all to help you

Here’s the recipe for real estate lead generation:


Traffic + Conversions = Leads

I know that’s a little simple, so let me break that down for you into its components.

Where does Traffic come from?

Traffic can come from any source, including ads, signs, flyers, Craigslist, or local search.

Not all traffic is equal.


Traffic from search terms like “how do I sell my leads than search terms like “what’s my house worth” – the first term has a lot more urgency than the second.

In our recipe for lead generation, traffic is like the ingredients… if you use crummy, low-quality ingredients, you’ll get crummy, low-quality results. In food, high-quality ingredients often cost more – unless you grow them yourself.

Same with Traffic. You can get great traffic by spending tons of money on huge advertising campaigns, but it will cost you. Personally, I’m cheap, so I hate spending money when I don’t have to.

If you want to learn how to drive Traffic to your sites without spending a ton of SEO and inbound search marketing. It can be a bit complicated and daunting when you’re first starting out, and that’s why we’ve made really comprehensive training programs to help you learn the skills you need to “grow your own” traffic.

But before you start building up Traffic, you’ve gotta have a website that converts your traffic into a lead, or all your traffic building efforts are wasted.

How does Lead Conversion work?

If Traffic is like the ingredients that make up one half of the lead generation recipe, conversion is a lot like the Preparation side… it’s how you put the pieces together that make all the difference.

One cook can take some simple vegetables, meat and herbs, add some heat in a skillet and turn out a gourmet meal.

Another wanna-be chef might have the most expensive ingredients, an elaborate, high-end kitchen with all the bells and whistles… and still manages to ruin the recipe.

Lead conversion is the same way, except instead of burning the beans… your website is burning your leads.

Let me explain with a few examples of real estate investors whose websites don’t convert:

– One investor website had the phrase “don’t bother submitting your info if you’re not willing to sell your market value”… and then asked me why he wasn’t getting any leads.

– Often I see investor websites with forms buried on the bottom of the page, or not even on the main page of their website. Without a clear focus and a call-to-action, you won’t get any lead conversions.

– It’s common for investors to jam up one website with multiple target audiences, then completely mix up their messages. On one page you’ll see “get a great cash offer for your property!” and on another, “we make tons of money from discount properties!” Those kinds of conflicting messages will lower your conversions, which is why the question of “how many websites do I need” is so critical to answer.

What does make traffic convert into leads?

There are a bunch of factors that go into conversion… trust and credibility are huge.

People have to believe that you can solve their problem. Everyone thinks his or her problem is unique.

– Motivated sellers have to believe that you will give them a fair cash offer, and can close fast.

– Cash buyers have to believe that you have a legitimate, discounted property for sale.

– Private lenders have to believe that you’ll pay back their loan.

– Rent-to-own tenants have to believe that you won’t screw them out of the property.

But that’s just scratching the surface… all the factors on the page make a huge difference, like colors, fonts, arrows, forms, and of course the words you use.

best real estate lead generation system

How valuable is Lead Generation for your real estate business?


Most real estate professionals depend upon transactions… and every transaction begins with a lead.

So what’s lead generation worth to you?

If you had more leads, would you do more business?

Could you make more money?

Our goal is to empower our Carrot Members with the best tools to generate leads out there.

We’ve built powerful websites that launch in just seconds… and we’ve spent thousands of dollars testing them to generate the highest conversion rates in the real estate industry.

But just like with cooking, even the best frying pan can’t make the meal for you.

That’s why we focus so much on creating great trainings to help you grow your lead generation skills.

Launching your website is only the beginning of the value you get from InvestorCarrot.

For some customers, it’s a mindset shift… they’re looking for someone to generate leads for them, and there’s nothing wrong with that.

Some people just don’t want to do the work that it takes to learn the skills of inbound marketing.

They’ll always depend upon other people to do the work for them… and they’ll never get the insanely great results that come from really understanding how lead generation works.

It’s a mindset shift.

To get great results from your lead generation efforts, you need to gain the right set of skills.

Fortunately, we teach these skills every week in our Live Mastermind Calls… included in our Pro memberships (if you’re not already a member, sign up here now).

Make sure you join up for this week’s call – just click here to claim your place now.

Want to know more about Lead Generation?

Here’s a great call from a little while back that will really help you understand what you’ve gotta know to generate leads for your real estate business:


Hope that helps, and let us know what we can do for you!

The post Our “Secret” Recipe for Real Estate Lead Generation appeared first on OnCarrot.com.

Our “Secret” Recipe for Real Estate Lead Generation

Best Real Estate Lead Generation System

Real Estate Investors, Content Isn’t Everything… Here’s What Matters Most

Real Estate Investors, Content Isn’t Everything… Here’s What Matters Most


Don’t treat your making your pitch on Shark Tank, again and again and again.

Even though I love content marketing, I really hate the word “

It’s dumb. Makes it seem like just filler.

Crank up another blog post, stuff it in the que, and onto the next one.

Here’s what matters most in business (and life) WAY more than just “

You have to add value.

Otherwise, what’s the point?

Why should someone work with you if you don’t add value?

Value is at the heart of every real estate transaction. Value is more than just money.

It’s speed – how fast can you buy or sell?

It’s service – will you take care of them?

It’s integrity – will you give them a fair deal?

It’s experience – can you remove stress and make it fun?

All these things help create the value that you bring to your transaction.

Are you describing them in your marketing?

Are you using your blog as a place to tell the stories of how you’ve helped sell a house fast in your area?

Telling those stories is a great way to add content that builds up your keyword ranking, but more importantly, it builds up your reputation. You’re creating your reputation as you conduct your business… and it’s up to you to tell the story.

You have to explain the value you bring to people.

It’s not easy. In fact, it’s incredibly hard to articulate your value without sounding cheesy.

You want to tell the stories that make your audience the hero.

We’re here to help real estate investors generate leads, but we take it much further than that.

We want people to tell their stories better.

We know that good storytelling skills matter a ton in the real estate business, not just for inbound lead generation, but for negotiation, team building, sales and relationship development.

If you can relate to people, no matter who they are in life, you can reach them through the right story… and if you want to do business with someone, your story must show the value you bring.

Your website is the perfect place to tell that story and share your value.

When you launch an InvestorCarrot website, it’s got a ton of great content already written into it… it’s got most of the most commonly searched keywords that people use, and our software automatically customizes those pages with your market area.

But there’s one thing that needs to be added: your story.

Add in your testimonials – you should add in as many testimonials as you can, because those provide important social proof.

Ideally, testimonials convey the value you bring – so a quote from a seller saying “You helped me sell my house in just 5 days and kept all your promises, I can’t thank you enough” is perfect.

If you don’t have the perfect quote, ask permission from folks who know you to use quotes like “A great person to do business with, highly recommended” – anything that will show that you add value.

Are you struggling to know how to add value?

When you truly know your audience, you know what they need.

Remember, not every motivated seller is the same. Not everyone wants to sell their house fast – some need a smooth transition into a different living situation, or just an urgent need for cash.

Not every real estate investor is the same, either.

That’s why it’s so important never to assume that your audience understands your business.

Use your blog as a platform to show off the value you provide to others.

That’s the secret to powerful inbound marketing: show your value, again and again.

Inbound Marketing Webinarregister here.

If you’re not already using the InvestorCarrot System, check out the demo here or just sign up now.


The post Real Estate Investors, Content Isn’t Everything… Here’s What Matters Most appeared first on OnCarrot.com.

Why 87% of All Agents Fail in Real Estate?


Why 87% of All Agents Fail in Real Estate?

87% of all real estate agents fail in the first 5 years. That won’t be me, I will be the 13% that succeeds!

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So a few weeks back I was flying back home and had 75 minutes to spare so I did a Facebook Q&A. Maybe a hundred people or so jumped on and started to ask me questions. About a third of them surprisingly were brand new agents. And I thought I’d do a video just for you brand new agent, veterans starting over and anyone in a slump. I’m going to give you a little more extreme of an answer with the intention that I get you very quickly out of the slump and into success.

Something to note: NAR reports 87% of all new agents fail after five years in the industry and only 13% make it. Agents don’t leave the industry because they made too much money, no, they leave the industry because they didn’t make any.

Before we dive deep, you’ve got to know your internal motive to act. What are your expectations. What do you need to produce vs. your goals. Oftentimes the gap between what we need and our goals creates a lot of unhealthy tension for people. So I say, what do you absolutely need, cover that, then set some goals.

For example, what is your monthly cost to run your household? Rent, mortgage payment, kids, dogs, food, dry cleaning, everything you spend money on – get that number. Let’s say it’s $24,000 a year. Then what about your work–let’s say it’s $8,000 a year, a total of $32,000 a year you need to survive. Then how much outside monthly income do you have (spouse income, rental unit income, etc.)?–subtract this number to your total but for now let’s say this is $0. Also, let’s say your average commission check is $8,000. Well you might be saying “Gosh, I only need to sell one house every four months to survive and sustain my business.” Feel good about it. So know exactly what your costs are and then set your goals on top of that. Now let’s get started!

Morning Routine:
1.) Affirmations. Every day write this affirmation 30 times, “I earn X amount of dollars or more.” Your reticular activating system will locate and focus in on whatever you think about the most and you will begin to see it everywhere.

2.) Create a daily action checklist. These are things that you know you have to do that day that would make you money. Prospect for leads, set appointments, take listings, get offers, close deals!

3.) Listen to something motivational or something that makes you feel good. It’s not Howard Stern, not Constant Negative News and not Fox Fair and Balance. None of that stuff. Get your mindset right. Watch some videos that will get you fired up!

Lead Generation:
1.) Role-play. Practice your scripts 15 to 20 minutes a day, so when you speak with real clients, you know what to say, how to say it and ultimately get you more business.

2.) Call every new expired, FSBO and Make Me Move. Don’t be afraid to screw up. Make every mistake. You’re brand new, who cares? You’ll learn that the mistakes that agents make when they list these properties when they’re not really clear to the seller what it takes to get it sold. Or find out if are sellers are motivated at all.

3.) Call/contact five people that you know and say “Would you like a free home valuation?” Who do you know that’s thinking about buying or selling? All the important questions.

4.) Lead follow-up. Follow up on all your leads, no leads slipping through the cracks.

Be the Knowledge Broker:
1.) Read Keeping Current Matters everyday. Be up-to-date with latest real estate analytics and trends of the market so you can speak powerfully to customers about why now is the best time to buy and sell.

2) Study the daily hot sheets. There’s nothing more important than knowing everyday what’s listed, what’s sold, what’s cancelled, what’s expired and what’s closed. What were the numbers? What were the prices? Know the market inside and out.

Last thing is two open houses every weekend. You do all of this for nine months as a brand new agent, a rebounding agent or a fading winner and you will become a rising star. What do we know will happen? You will talk to a lot of people. You’re going to have some upsets. You’re going to have some tremendous wins. You’re going to create a lot of momentum and you’re going to be that 13% that succeeds in real estate!
Tom Ferry, http://www.tomferry.com, is a real estate coach and trainer. In a recent Facebook Q&A Tom did, he noticed a lot of questions coming from new agent, veteran agents coming back into real estate and agents just in a slump. Tom decided to do a video dedicated to this topic and gives you a killer plan to succeed in Real Estate!
Tom Ferry is a real estate coach and trainer http://www.tomferry.com

Facebook – http://facebook.com/CoachTomFerry
Twitter – http://twitter.com/TomFerry
YouTube – http://youtube.com/RealEstateTrainingTF
Instagram – http://instagram.com/CoachTomFerry

Why 87% of All Agents Fail in Real Estate?

What Is Mobile Search Marketing-Real Estate Success In The Future


What Is Mobile Search Marketing

We can all agree that our customers begin their search experience online. The challenge is coming up with a plan to engage consumers while they browse, long before they need a person to help them.

“If you don’t know where you are going you’ll end up someplace else.”Yogi Berra CLICK TO TWEET

Like many entrepreneurs, agents and brokers wear multiple hats and are responsible for everything from direct sales and nurturing customer relationships to lead generation, online marketing and day-to-day administration. It’s no wonder that creating an online marketing plan is low on the to-do list. Only 52 percent of business-to-consumer (B2C) businesses even have a marketing strategy and, based upon the thousands of agents and brokers we’ve worked with at Placester, I imagine that number is much lower for real estate professionals.

“Always, always have a plan” –Rick Riordan CLICK TO TWEET

But, it’s never too late to start planning. In fact, it’s highly unlikely that your business dreams will become a reality without some serious thought as to what you would like to accomplish and how you’re going to get there. That’s why we created this helpful guide.

From creating the right website experience to developing a content marketingstrategy that your customers will love, this infographic is a shortcut to help you plan your online marketing……read more

What Is Mobile Search Marketing via (http://www.inman.com/)