What Is Multi Platform Marketing – Real Estate Marketing

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What Is Multi Platform Marketing

You know those moments when something that in retrospect seems so obvious first becomes clear?

I had that feeling a week ago as I read through Comscore’s latest report, “Marketing to the Multi-platform Majority.

Less than five years ago, the percentage of time spent on digital media on mobile devices was in the single digits. Today, more than half of U.S. adults consume media on their tablets and smartphones.

The shift to mobile devices has been truly transformative in many ways, and I wasn’t surprised to read that mobile devices had become, in 2013, our primary means of accessing content on the Internet. Just take a look around the next time you’re in an airport. Laptops seem largely confined to people in suits with large Swiss Army roller bags, while rows and rows of people sit staring into their phones.

Even so, the first thing that sprung to my mind was, man, that happened fast…

The stat that really made me stop and take note, however, was the fact that U.S. adults consumed more than 900 billion minutes of digital media in June of 2013.

That is more than twice as much time than we did just three years ago in June of 2010.

What that means is that all of these new devices in our lives have been additive to our digital behavior.

There hasn’t been a trade-off of minutes at the expense of desktop computing. We’re just consuming more content, on more screens, in more places, more often.

This means two things for real estate marketers:

First, if you’re not figuring out your mobile strategy today, you’re already well behind. In the last several years, real estate underwent a massive shift from offline to online marketing. Then, just when we thought we had it all figured out on the Web, the rug was pulled out from under us and now we need to start all over again.

Second, checking off mobile as part of your digital marketing strategy isn’t just about directing your web visitors to a m.dot site or dumping a white-labeled app into one of the app stores. That’s no longer going to cut it. In fact, it never did.

What Is Multi Platform Marketing

The reality is that your digital marketing strategy in this new multi-platform world will need to account for all of these three screens (desktop, tablet, smartphone) simultaneously. With perhaps a fourth screen still to come…

Your ad spends, your digital assets, your content strategy, all of this will need to span all of these platforms. Creating and then preserving a seamless brand experience in this new reality is going to be the great challenge ahead of us moving into 2014 and beyond.

The Aim Of Marketing-What Your Goal Should Be

The Aim Of Marketing-What Your Goal Should Be 

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker 

Pin this quote to your computer.

The time has come to stop viewing real estate marketing like an assembly line making donuts.

In today’s attention-starved world, marketing has to stand out to be effective. The goal is to gain trust and get people to buy your products or services. But if you never get their attention in the first place, your efforts die young.

Given that much of real estate’s marketing is powered by marketing-in-a-box products that pump out cookie cutter automated drip email, it’s no surprise that it doesn’t work. In fact, I would argue that this approach actually does more harm than good and loses you business in the end.

The phrase itself – “drip campaign” – is painful. The connotations are cold. Impersonal. Generic.

It’s built completely outside the dome of what marketers are doing with success outside of real estate.

If, as Drucker points out, marketing is all about knowing what will move the consumer, the real estate marketer must stop and understand that people need context and connections. No one is yearning to be captured and put into an automated drip email campaign.

The latest fad of “conversational” marketing products to hit real estate is no different. These products promote the use of odd facts and tidbits that have nothing to do with real estate to “lure” consumers into a relationship, mocking the very foundation of good marketing.

Drucker turns in his grave.

Slow down

Real estate people have long believed in the spray-and-pray mindset. Market more and something will eventually work.

Send. Post. Tweet. Snap. Pin. Never mind quality. Get in their face. Often.

This was the popular approach by nearly every brand in the past and may have worked at one time, but not today. According to a 2012 report from Upstream, “Digital Advertising Attitudes,” the digital bombardment of brand messaging has caused a malady coined marketing fatigue among consumers.

The report concludes with strong advice to slow down, get more personal, get more targeted and create more value if you want your marketing to be seen.

It’s difficult to do these things if you’re sending every new prospect and past client down a conveyor belt of packaged, random drip messaging for the next seven years. All it takes is one irrelevant email for the recipient to consider you spam from that point forward.

Even more reason to slow down and carefully target is Gmail’s recent addition of category tabs that now filter brand marketing into a Promotional tab, which serves as a sort of basement for email – that room where you store stuff you never use.

You may be thinking: but wait a second, I thought email is proven to be effective. In fact open rates have reached their highest levels in years. What’s happening here?

Simple: marketers outside of real estate have changed their approach. To get above the noise, they create each message to appeal to the recipient’s desires, needs, wants and interests.

I’d like to bring that mindset inside real estate.

It’s time to slow down. Stop the email factory engines and rethink the entire approach.

The marketing dome of common sense

What, then, is the answer?

Consider the accountant, a service professional most of us engage with only once a year. Like the Realtor, their place in the consumer mind is precarious.

My first accountant was Ruth Berger, whom I used for 20 years right up until she retired. Ruth would pop into my consciousness once a year with a letter (or eventually email) reminding me tax time was near. Her letter included a few new laws and an assurance not to worry.

One touch. Targeted to my needs.

When I saw a letter or email from Ruth, I knew it was worth opening. I knew that it had something to do with me.

Why should it be any different for you?

If all your marketing were boiled down to one simple, targeted email that satisfied your recipient’s needs and desires, you’d increase your conversion rate a thousand times. I’m sure of it.

If you dispensed with the seasonal time change reminders and turned off all your drip campaigns and long-form newsletters brimming with content, you’d find your messages have more meaning to the person on the other end.

Great marketing isn’t about getting in people’s faces for whatever reason you can find. It’s about creating and sending messages people actually want to receive.

What is that message for real estate?

There are a few, few sure. But the one that has always worked on me is the tried-and-true Just Listed, Just Sold postcard.

If you did nothing but this one thing, I guarantee you’d increase your results.

But even this you cannot do in an assembly fashion. Take the time to create a beautiful design and craft thoughtful words, like the example below.

If you’re looking for one thing you can do in 2014 to improve your marketing this is it.

 The Aim Of Marketing-What Your Goal Should Be 

Be Smart in Real Estate Investing

If you are a real estate investor here are some great tips to help you make smart decisions.

In the article below there are some great tips for real estate investors who want to be smarter about their investments.  As the article below talks about, there are many things that you can do as a real estate investor that will help things run smoother for you.  Check it out below.

 

Many people are wondering what real estate investing is all about. Even if you’re a small real estate investor, you will still have high earning potential.

If you compare the earning potential in the real estate business to other types of investments, the value of real estate properties don’’t decrease in terms of value. If you want to secure your future and perhaps build your very own retirement portfolio, you should consider real estate investing.

Here are smart tips for you to become a small real estate investor:

1. Try to find a mortgage broker. There are many mortgage brokers out there. Some are successful in their chosen profession but there are also those who are not that knowledgeable.

You should try to compare several mortgage brokers in your area. Talk to them and see that they can share to you. You can learn so much from their past experiences, whether failure or success.

2. Don’t just get rid of your investment properties without considering the consequences of such decision. You can resell some investment properties to other real estate investors. Why don’t you try to purchase a certain property which is also attractive to your fellow investors?

If you purchase a property that doesn’t meet your expectations, needs, or wants, you may end up doing a lot of work or it may turn into a long term real estate investment. You can get high commissions if you purchase properties that are also of much interest to others.

3. Before you make any purchase, you should first research about its potential earning properties. For example, you’re purchasing a property that you plan to rent out. Sustainability is a key factor in choosing among rental properties. Try to check if the rental property requires minimal upkeep and if it’s in firm condition.

Location is another key factor because the property should be situated near service providers and retailers. What is the area’s average income? You should choose an area where average rent is high because a low-rent area will also give you low income.

4. Do you have your own home? If you want to become a successful real estate investor, you should have your own home. By purchasing your very own property, you will learn about the purchase process. You will also become familiar with the market and property entities.

5. Distribute flyers if you plan to purchase properties. You can start in your own neighborhood or you can also do this in other places where you plan to purchase your real estate investment properties. Business cards are also very important.

This is an excellent way to let home sellers know that you’re looking for properties. You will also be able to choose among several properties which meet your predetermined criteria.

6. If you plan to get rental properties, why not actually live there? By doing so, you can enjoy low-cost living because you’re earning income at the same time. You will also have higher deductions and not only that, you can stay current on the maintenance.

7. Find your own personal attorney. Get an attorney who is experienced in the real estate business.

Consider the following tips and soon you can become a smart real estate investor. Real estate investing is for everybody but since very few people become successful in it, you should learn about the many facets of the industry.

Article by Charles Petty

Charles and Kim Petty are the King and Queen of Virtual Real Estate. For a FREE Special Report and Video from Charles and Kim Petty and to set up a one on one strategy session on how you too can make Six or Seven Figures A Year Buying and Selling Properties all across the USA &abroad in TODAY’s Real Estate Market go tohttp://www.VirtualRealEstateInvestingProfits.com or call 1-800-311-9228.