Real Estate Agents & Investors – Creating Real Estate Content For Marketing Leads & Sales

3 Steps To Creating Real Estate Content For Marketing (In Less Than An Hour)

Creating real estate content is time-consuming. Creating content that turns into leads and converts prospects, even more so.

Content marketing ends up feeling like a game that only the giants of online business play, one that properly kills those without the time or budget to compete. Even when you create content, you wonder if it was effective.

But the truth is that content creation need not end in lackluster — looking back on time spent creating content, wondering if it was worth it. In fact, there’s a way to create content that takes very little time and almost guarantees a return.

We call it on-the-job content and all you need is a camera.

Since website traffic is 7.8 times higher for content marketing leaders, we’re going to show you how to reap the benefits of content marketing without spending extra time or money to create it.




Here Are 3 Steps to Creating Real Estate Content in Under an Hour

1. Choose A Topic

Just Sold A House

When you finish signing the papers for selling a house, take a video of the accomplishment. Explain the process you used to sell the house quickly, how the house seller got a fair price, and why you could do the same for anyone watching. To provide proof that you really sold the house, take a walk around the property as you talk about it so viewers see it in the background.

Although this example doesn’t show the full potential of this topic, it gets the idea across.

Open House

Prospects once had to get in their car, start the ignition, and drive to an open house. But now, with technology, you can create a way for them to walk through the house without them ever getting off their couch.

During an open house, simply show the house and talk about what makes it amazing as you record.

Here’s an example from a live Facebook open house.

What To Look For When…

Start your video with the title, “What to look for when…” and fill in the blank. What to look for when buying a house in [your city]. What to look for when selling a house in [your city]. Think about what makes your location unique and create a live video for that.

Simply walk around the appropriate location while you talk (the house you’re selling or the area you’re talking about) and discuss what every buyer/seller needs to look for when…

Client Relations

Testimonials are powerful, and so too are live videos of you and your client discussing what you’ve accomplished together. Once a deal is signed and your client is happy, ask them if they’d be okay with hopping on a quick live video to talk through what was just accomplished.

If other prospects see this, they’ll be comfortable working with you because of your current client’s enthusiasm.

This is similar to the “Just Sold A House” topic idea, but broader. Record these at any moment that your client is pleased with your service.

Before And After

Do you renovate houses? Before you start renovating, take a video emphasizing the current disastrous state of the house. Then take incremental videos of the house renovation process. Once the house is finished, take a final video showing the beautiful difference.

People love to be included in a story. Frame these videos as one cohesive journey and once people are watching, they often can’t help but see how the story ends.

It’s difficult to find an example of this kind of content because so few people are doing it. There are plenty of before-and-after renovation videos, but there is almost no one taking short live videos of the renovation process, documenting the adventure. This means you can feel free to dream up your own way of doing it.

2. Record

Live videos are the heart of on-the-job content. Since they are live, they don’t take any extra time to produce, just however long you decide to record.

Facebook, Twitter, and Instagram all currently allow for live video recording. Which platform you choose is ultimately up to you, but there are a few key differences to take note of.

Facebook — Facebook live videos will notify friends when you start recording and saves the video for later viewing, meaning your audience doesn’t have to be online when you go live to see your video. They can watch it whenever they like.

Instagram — Instagram’s live videos will also notify friends when you click record, but the videos won’t be saved for later viewing. If your audience doesn’t see it while you’re live, they won’t have a chance to see it later.

Twitter — Similar to Facebook, Twitter will save your live video for later viewing and as long as followers have the correct notifications enabled, they will be messaged when you start recording.

Use whichever platform you’re most comfortable with and whichever you think will provide the best return.

Note: If you’re uncomfortable with live video, just do the same thing with traditional videos. There’s no reason that these can’t be just as effective and presented in the same personable and real-time way as live video. Do what makes you comfortable.

Get Your Free Real Estate Content Marketing Plan →Download Now!

3. Market

The last part piece of the puzzle is to market your content. Content is only as effective as your marketing strategy. Luckily, since the hard part is done — creating the content — all you have to do is spend a little bit of time marketing the videos to your audience.

Here are three places you should market your video.

  • Social Media
  • Website
  • Email List

When it comes to on-the-job content, Social Media will probably be your first marketing touch point.

Before posting to your website, though, send the video you recorded to and they’ll transcribe your video for $1 per minute. Post the transcription to your website under the video, titling it as “transcription,” much like we do on our strategy sketch videos.

You might think, “But what’s the point of the transcription?” Here’s the key: Google can’t rank your website based on video content. But it can rank your website based on the text. Including the transcription gives your content the ability to rank in Google without you having ever written a word.

As for your email list, write a quick review of the video, what you talk about, and why your audience should care, similar to our CarrotCast announcement emails.

Set your mindset to under 100 words. Then simply link to the video you produced or embed it directly in the email — depending on your content goals and the email service you’re using.

Once your video is out to your audience, you’ll start reaping the benefits of content marketing without spending much more than an hour creating and marketing it.

Save These 3 Real Estate Content Creation Steps

Use these three steps religiously to produce and market content that impacts your audience — despite the short amount of time needed to create it. When you do, you’ll find that the end of the story isn’t so bad after all.




About the Author – Mike Blankenship

Lover of all things communication — speaking, writing, and listening — Mike is currently a content marketer at Carrot where he creates significant, consistent, and valuable pieces of content.

Real Estate Agents & Investors – Creating Real Estate Content For Marketing Leads & Sales

Real Estate Agents & Investors – Ramp Up Your Online Marketing, Better Track Your Results, Maximize Your SEO & PPC ROI (Best)

B2B Content Marketing

Real Estate Agents & Investors – Ramp Up Your Online Marketing, Better Track Your Results, Maximize Your SEO & PPC ROI

SEO & PPC – B2B Content Marketing

Already doing consistent deals? Ramp up your online marketing, better track your results, maximize your SEO & PPC ROI


Let’s Sum It Up For You…

When you’re looking at SEO and PPC to attract real estate investing leads like motivated sellers, cash buyers, tenant buyers, etc…  here are a few things to consider.

How SEO Can Help You As A Real Estate Investor Or Agent – B2B Content Marketing

The goal of any solid SEO strategy is to get your real estate investor site showing up at the top of search engine results pages. And, even more importantly, in the top spots of Google, specifically. If you aren’t one of the sites that is on top, you won’t be getting the sort of traffic you need.

SEO can also build trust in the eyes of the potential lead.  Research of search trends has shown that 90% of clicksgo to organic SEO.  SEO is about building your authority, demonstrating your relevance and getting your site matched to the right search keywords. It can be a long-term process, but one that is essential to your website’s performance.  Once you have the necessary building blocks of how to achieve high rankings in search engines, the sky’s the limit!


How PPC Marketing Can Help You As A Real Estate Investor Or Agent – B2B Content Marketing

If you want the potential for immediate results or your website is in the process of ranking high, but just isn’t there yet. PPC might be the way to go.  If you have the budget, it’s possible to get an ad in the top three spots on the search results page fairly quickly, but it might cost you.
But…utilizing effective PPC techniques such as long-tail keywords and location targeting, you can build highly targeted campaigns. So, you can place ads in-front of the right searcher at the right time.  Overall, you must make sure you take the time to develop a strong PPC marketing strategy.

PPC Benefits

1. It offers instant results

The biggest benefit to PPC is that you don’t have to wait around for that traffic to come. Set up an Adwords campaign and you’ll start to see the results instantly – which is particularly helpful for investors just starting up.  Here are 20 tips to get your AdWords PPC marketing up and running.

2. It’s highly targeted

PPC offers the edge on conversions with paid results being more likely to convert. The great thing about PPC is that it is highly targeted to the customer, where-as organic traffic can be a bit more unpredictable.

Although you need to bid on keywords, Google also uses a quality score metric to decide how relevant your ad is to that user. So, you can be sure that when a person clicks on your ad, they will have a genuine interest in what you’re selling.

3. It’s protected from the “intimidating” algorithm updates

There’s nothing more frustrating for an SEO marketer than an algorithm update. The good news is that PPC is protected from algorithm updates, so no matter what changes are made, you’ll still continue to see traffic heading to your site.

You Don’t Have To Decide On One Or The Other, Leverage Both SEO and PPC Together For Even Greater Results

We usually start SEO and PPC in conjunction with each other. We start a PPC campaign to get leads coming in, in the short-term, and SEO to build up over the long-term. You can really amplify your overall results when you use SEO and PPC together.

Generate more exposure – An obvious benefit of combining SEO and PPC efforts is added visibility on the search engine results pages (SERPs). Dominating the SEO search results will greatly increase traffic and give the impression that you’re an established presence in the real estate investor market.

Increase intent keywords – Simultaneously running SEO and PPC campaigns gives you the opportunity to double the keyword data to analyze. Determine which SEO and PPC keywords have the highest conversion rates and use that information to optimize your strategy.

Use high performing ad copy and SEO content – If it works for PPC, it often works for SEO, as well.  By determining which PPC ads result in the most lead conversions, you’ll have an idea how to create title tags, meta descriptions and page content for the real estate investor blog posts you write.  The benefit, is allowing you to potentially rank higher in organic search results.  By using PPC you’ll also quickly know what works and what doesn’t.  While completely testing titles and meta tags, strictly organic, can take a long time.

Test keywords utilizing PPC before committing to SEO content – PPC ads are a great way to improve yourSEO keyword strategy. As your long-term SEO keyword strategy develops, test the conversion rate of the keywords you want to rank for with PPC ads. You’ll get immediate feedback on the effectiveness of the SEO keywords you’re after and can tailor your investor strategy.

Already doing consistent deals? Ramp up your online marketing, better track your results, maximize your SEO & PPC ROI


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Real Estate Agents & Investors – Ramp Up Your Online Marketing, Better Track Your Results, Maximize Your SEO & PPC ROI

SEO & PPC – B2B Content Marketing

The State of B2B Content Marketing: 25 Need-to-Know Stats

B2B Content Marketing

The State of B2B Content Marketing: 25 Need-to-Know Stats


This video highlights Content Marketing and the benefits it provides for B2B marketers.

For more content, check out my profile on Business2Community:

Created By: Vignesh Subramnayan
Voice Actor: Mark Holcomb –

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B2B Content Marketing

The State of B2B Content Marketing: 25 Need-to-Know Stats

    1. 91% of B2B marketers use content marketing (Content Marketing Institute)
    2. 44% of B2B content marketers have a documented content strategy (Content Marketing Institute)
    3. 84% of B2B marketers said brand awareness was a top goal (Content Marketing Institute)
    4. 55% of B2B organizations organizations plan to increase their content marketing budget in the next 12 months (Content Marketing Institute)
    5. B2B companies that blog generate 67% more leads per month than those that do not blog (HubSpot)
    6. Brands relying on inbound marketing save over $14 dollars for every new customer acquired (HubSpot)
    7. Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate (HubSpot)
    8. 72% of marketers think that branded content is more effective than magazine advertisements, 69% say it’s superior to direct mail and PR (Custom Content Council)
    9. Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (Kapost)
    10. B2B marketers cite web traffic (63%) and sales lead quality (54%) as their top content marketing metrics. (IAB)
    11. Only 21% of B2B marketers indicate that they are successful at tracking ROI of their content marketing programs. (Content Marketing Institute / MarketingProfs)

    1. B2B marketers publish new content: Daily (16%); Multiple Times per Week (26%); Weekly (17%); Multiple Times per Month (19%). (Content Marketing Institute / MarketingProfs)
    2. 73% of B2B marketers use video as a content marketing tactic (Content Marketing Institute)
    3. 63% of B2B marketers rate videos as effective (Top Rank Blog)
    4. Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content (Ion Interactive)
    5. Top 5 B2B content marketing tactics: Social Media Content (92%); eNewletters (83%); Articles on your Web Site (81%); Blogs (80%); In-Person Events (77%). (IMN Inc.)
    6. 65% of B2B buyers report that the winning vendor’s content had a “significant impact” on their buying decision. (DemandGen Report)
    7. 68% of B2B buyers strongly agree that B2B vendors should curb the sales messages to improve the quality of their content. (DemandGen Report)
    8. 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. (Roper Public Affairs)
    9. 87% of B2B marketers are using social media to distribute content (Content Marketing Institute)
    10. LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook (Inbound Writer)

  1. B2B content marketing social media platform usage: LinkedIn (94%); Twitter (88%); Facebook (84%); YouTube (72%); Google+ (64%); SlideShare (41%) (Content Marketing Institute / MarketingProfs)
  2. 73% of B2B organizations have a person dedicated to overseeing content marketing strategy (Content Marketing Institute)
  3. 47% of B2B marketers have a dedicated content marketing group. (Content Marketing Institute)
  4. 78% of B2B marketers plan to grow their “content marketing teams” by 1-3 people in the next year (Marketing Charts)

The State of B2B Content Marketing: 25 Need-to-Know Stats