What Are The Best And Cheapest Real Estate Leads And Conversion Systems?

What Are The Best And Cheapest Real Estate Leads And Conversion Systems?

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There are a ton of options when it comes to launching a website for your real estate investing business. All the way from the cheap and low cost mass template builders like Wix, Squarespace, Weebly, Godaddy, LeadPages, others… to high end custom websites that may run $6,000 or more. So what are the real differences between the different website types and what we offer here at InvestorCarrot? We’ll I shot a video for ya diving into that very question!

Before you dive into the video, I want to introduce the 2 main things you should be looking at when launching a website for your real estate investing (house flipping, wholesaling, rent to own, note buying… anything). They’re right under the video.

Check out those 2 crazy important things to consider before you launch your website… then I’ll expand on that a bit and show examples in the video below.

Low Cost Generic Real Estate Website Builders vs. Specialized Website Solutions Like InvestorCarrot Real Estate Lead And Conversion System

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The 3 Most Important Things You Need To Look At With Your Real Estate Website

The first is… your website’s #1 priority should be performance.

Not how fancy it looks. Not whether you think it looks pretty. Not how fancy the CRM is. And not whether you think it looks different from others in your market. It’s…

“If I send 100 qualified people to this website with SEO, PPC, Craigslist, or direct mail… is it going to convert as many of those into qualified leads so my website isn’t a leaky bucket?”

Because every lost lead is a lost potential at a deal.

And as we always like to say…

If you lose 1 deal that would have netted you $10,000 because you were trying to reinvent the wheel or save a few bucks a month and your website isn’t performing like it should… that $10,000 is real money lost out of your pocket.

Before you go out to build a real estate investing website on Wix, Weebly, or Godaddy… focus on making sure what you build your website with is focused on performance (conversion rate optimization) as its main priority because a high performing website means more visitors converted into qualified leads (and in turn, more deals closed).

The second is… look for the highest return on investment (ROI) not the cheapest monthly rate. 

It’s often times easy to go with the website solution that looks the lowest cost on a monthly basis.

After all, a $10/mo website with one of those low cost generic website builders is only $120/yr versus what our average investors pay of $99/mo (for 3 websites, our weekly mastermind call, our content marketing system, and high performance built in).

But when you start to look at the return you get for those dollars and your time… the story changes drastically.

1 extra (or 1 lost) deal because of website performance is a big deal when you’re dealing with real estate.

1 extra deal pays for an InvestorCarrot membership for 10+ years.

So focus on performance and the return on investment your real estate investing website system can provide you over the long-run.

The third is… ongoing expert guidance and help from those who have done what you want to do. 

An often forgotten about thing that is critical to your success in generating consistent leads online today and next year (over the long-term) is the support team behind you.

If you go with one of those low cost website builders you can better believe that their pricing model doesn’t allow for them to invest a whole heck of a lot into building out the team and support structure to make your life easier and more successful over the years.

If you’re paying $6/mo for hosting… you may be able to reach out to them for help with basic technical things… but most of the time the questions that you need answered most are the strategy related questions that can take you from no or mediocre results… to crushing it.

With InvestorCarrot we have amazing support (just ask around)… industry leading training to show you exactly what our most successful members are doing to drive leads… and our full-time staff are among the industry’s most experienced online lead generation experts (specific to real estate investors). So if you have questions about your strategy… or your PPC marketing isn’t getting the results you need… or you’re ranked at the top of page 2 for your #1 keyword… who are you going to turn to at those cheap and low cost website builders for the strategy help to get you over that hump?

Weekly Live Mastermind Calls, 1 on 1 Strategy Sessions, Industry Leading Training, We’re Here For You

With InvestorCarrot our weekly LIVE Carrot Mastermind Calls, our complimentary 1-on-1 Strategy Sessions with us, and our fast strategy help are all included as a Content Pro member.

It’s like having the most experienced lead generation expert on call… and it’s included in your Carrot membership at only $99/mo.

The difference between amazing results and no results often times is the strategy help and expert guidance.

If you want to try to save a few bucks and go it alone… how much extra time and money will you invest? For only $99/mo it’s a no brainer for the high level investors who recognize the value of their time and recognize the value of expert guidance.

Getting The Right Tools In Place To Grow Your Real Estate Investing Business (and have less hassle with tech issues)

TRY IT NOW, RISK FREE

These days your website is one of those tools that is a really important part of your credibility, your lead generation efforts, and the future of your marketing.

More and more people are going online to find solutions to their problems (especially on cell phones)… so getting your web presence right is a pretty darn important thing these days.

Just like you get the right direct mail pieces before you spend that money to send out those letters… take the time to make sure your website is dialed in and will convert a high percentage of your visitors you’re working so hard to get… into qualified leads.

We can help you here with InvestorCarrot and we’d love to do a review of your website and give you honest candid feedback on what you can improve with your current site if it’s at one of those low cost generic website builders.

Just leave your website URL in the comments section below and we’ll shoot quick videos walking through changes you can make to your current site to make them more effective.

And as always, we’re here if you feel InvestorCarrot is a great fit for you. Just take a demo or check out our pricing and plans.

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

What Are The Best And Cheapest Real Estate Leads And Conversion Systems?

Want Us To Do IT For You? Complete Real Estate Lead Generation And Conversions System

real estate business plan

Complete Real Estate Lead Generation And Conversions System

We can build you a completely hands off Real Estate Lead Generation And Conversions System for a very affordable price check just a few of our plans below:

real estate business plan

Find The Perfect Plan For Your Real Estate Business

All plans include our industry leading support, secure hosting service, and conversion tools.

SAVE UP TO 20%
WITH ANNUAL BILLING

ANNUAL BILLING
MONTH-BY-MONTH

Core

$49/mo

For real estate investors looking for an online presences and ready to implement marketing strategies

1 Website

Choose between motivated seller, cash buyer, rent to own, note buyer, main company website designs.

Stellar Support

Complete website content, lead generation tools, and built in integrations.

Pro

$99/mo

For the real estate investor who has a strategy and is looking to attract cash buyers and motivated sellers.

Up To 3 Websites

Choose between motivated seller, cash buyer, rent to own, note buyer, main company website designs.

All Core features plus access to

Our LIVE mastermind calls. Mastermind calls have leading edge strategies for real estate investors.

Lock in at 50% off!

Content Pro

$199 $99/mo

For the real estate investor who wants our full package. Get access all of our content, training, tools, and resources.
Our best value by far.

Up To 3 Websites

Choose between motivated seller, cash buyer, rent to own, note buyer, main company website designs.

real estate business plan
Mastermind Calls &
Content Marketing Automation

Access industry leading Mastermind Calls, plus fresh SEO optimized content localized for your area each month to broaden your reach in local search results.

Want to be more hands off?

Carrot can offer a lot more than just a webiste. Our marketplace has services like having us set up your website for you, ongoing marketing implementation (SEO & PPC) and 100% custom written content. View our marketplace to see these and more add-on services

I wish I would have done it a long time ago. My conversion as compared to before is unbelievable.

Steve LondeauSTEVE LONDEAU
Steve Buys Houses Fast

I was laid off from my job and June and decided to go full-time into wholesaling and purchase InvestorCarrot even though my wholesaling business was in debt. I just closed two deals in the last two weeks and am closing on one this week.

Tim OppeltTIM OPPELT
GoldenOpp Real Estate Solutions

I started leveraging InvestorCarrot websites and not only was I able to claim the number one ranking but I get leads consistently. Carrot has become one of the biggest assets of my business.

Mike BorgerMIKE BORGER
Oahu Home Buyers
Complete Real Estate Lead Generation And Conversions System

Real Estate Lead Generation Tip – How To Convert Leads Into Customers And Cash?

Need A Good Real Estate Lead And Conversion System To Help Take Your Business To The Next Level. Well, We Have 42 Reasons Why You Should Consider Joining InvestorCarrot, For Your Real Estate Business Needs?

Today’s post will show you 42 good reasons to sign up today for InvestorCarrot.

timex-smFirst good reason to join: we’ll always want to make sure you’re satisfied with what you get from us.

For us, customer satisfaction is about how happy we make our customers. We always wanna add a ton of value to everything we provide, and so we focus a lot on delivering insane value.

We know that a huge amount of value is baked into what we offer, but what we really love is hearing how Carrot impacts the lives of our customers.

Over the past few months, we’ve been collecting testimonials that come in about our business… we pop them into a special spot in our internal chat tool called Awesomeness.

I’ve just read thru all the ones that came thru (lots!), and there were 5 top reasons that shone thru:


  1. Service and Support

    Lots of customers mentioned how much they loved getting fast response from the Live Chat, special advice to help them solve a difficult problem, or times when our team members went the extra mile to help them out — our customer service was the #1 thing most frequently mentioned in our Awesomeness collection.

  2. Leads

    We love hearing how well our customers are doing by using our products… since that’s why we make them! So it’s really cool that the second most common thing mentioned in our Awesomeness collection was leads, deals or profits! We just did the math, and our system sends a new lead to an investor every 3.6 seconds, on average… we know it works, but it’s great to hear it from our customers.

  3. Training

    Every week our live Mastermind Calls get great feedback from our members. It’s funny, when I first started I assumed that only the newbie investors would want to hang out… I quickly found out that there are some rockstars who show up every week to participate and learn with us. It’s a collaboration. We teach a few things, but we learn a whole lot more from our customers. It’s part of the collaborative community that we’re building here at Carrot, where investors from around the country are learning together. Oh yeah, and we’ve gotten some great comments from our paid trainings, too. 🙂

  4. Websites

    People love our websites, and they’re the 4th most common reason people give for their testimonial. We test them a ton, so we know they perform well… but it’s nice to hear people say that they love our sites, since we work hard to make them awesome. 🙂

  5. People

    The other thing we hear a lot is about us… We work hard to create solid relationships with our customers, so we get a lot of enthusiastic compliments. It makes us blush a little bit, but really – it makes me thrilled to know that I work with a great group of people who love doing a good job for our members.


     

    Here’s 36 more reasons, directly in the words of our customers:


     

  6. “I am very happy about working with a group that shows the integrity that Investor Carrot shows. You guys are awesome. I’m thrilled to be a part of it.” – Cody Cox, President of NW REIA
  7. “Just wanted to take a moment to thank you for the webinar Friday! Have to say your product is one of the best I’ve seen.” – Lynn Garrison,  Urban Light Homes
  8. “We put up 3 or 4 Craigslist ads right after we got the first part of the P2P program, and we’ve been slammed! We’ve gotten so many leads this week – 15 rent-to-own, 36 new buyers, and a bunch of motivated  sellers too!” – Michael Mackay
  9. “just a few lines to let you know that I got a number of cash investors leads on your site with no SEO. Your site is exactly what I need to grow my business. Keep the great work going !!!” – Gowkarran Singh
  10. “You guys are great! I feel like we’ve got a team on our side that really gets lead generation. I’m really happy to have such a great people helping us build our business!”- Aaron Lazar
  11. “Simply the best!! Carrot is a first class company with superior customer service!” – Jamie Lazar
  12. “I want to thank the whole team at investor carrot for your excellent customer support. I really appreciate you all.” Shatuan Collins
  13. “Great job [on today’s mastermind call]. I learn something every time.” – Sharon Vornholt
  14. “YOU GUYS ARE SIMPLY AWESOME, YOUR SERVICE IS A GAME CHANGER FOR ME.  THANK YOU” – Michael
  15. “Hi Trevor, Thanks for inventing the Investor Carrot System…. Its Brilliant!” – Ian Mvula
  16. “3 leads a day is some awesome info and well worth the 99 bucks!!!” – dan pressler
  17. “Great job as always Guys!  Great thing you guys do!” – roy dynesius
  18. “You guys customer support is bar none.” Ryan Johnson
  19. “I just want to say that I’m very impressed by your websites. They look really really good.” – Todd Maiden
  20. “Laura and I just closed our first deal too after a year of making offers…it came from Craigslist calling FSBO ads, Plus he did go to our Carrot site to check us out to see if we were real…lol.   Profit Should be around 22K. We are dong a complete fix ‘n flip on it…97K purchase, 40K renovations, ARV 160K…” – DP on July 2nd mastermind call
  21. “Man, I’ve got to tell you guys how much I’m impressed with Carrot. Every time I log in there I see the attention to detail and how every change you guys are making is specifically geared to help make things more effective and easier for us. Man, I’ve been talking to some big time investors and have been telling them all to sign up for Carrot. Really impressed and I want to help you guys blow this thing up.” – Joe McCall

  22. “Great webinar, very impressive service you provide. I am excited to begin the quest to top rankings. ” Andrew Labaron via July 9th mastermind call.
  23. “Thank You, Jake, for your timely, knowledgeable, and people-friendly client care.” – Wayne Vangorder

  24. “the 3 Lead per day training is one of the BEST trainings I have ever done. great value – info that really works.” Bob Conroy – via July 9th MM Call
  25. “i closed my first 1  last week, it came from the seller site on Carrot I almost gave up on the lead but stayed with it and closed it for 12k” – RC

  26. “I LOVE the Carrot!!!!! What a super clever name too. Thanks for all you contribute to so many.” – Melodee Lucido
  27. “Dang..that’s service! I’m greatly impressed…Thank you!!”- Steve Silvestre
  28. “I just want to let you know that I am so happy and grateful that your company has made available such a wonderful product!” -Victoria Winters
  29. “You have made this so easy for me. I wish you were my tech guy at our company.” -Nelson
  30. “You have been AWESOME in this early process and we haven’t even done anything yet. The knowledge and info you given me so far on what Carrot’s going to do for my business is priceless.” — Ervin Baldwin

  31. “Hi. I just want to give a thank you for the webinars you guys do… really great stuff. Best in the business! Thanks again!” – Greg Robinson
  32. “Listen.  Thank you and your team.  As a business owner, there’s so many moving parts.  You guys are prompt and extremely helpful.  A sincere thank you.” -Percy Ellsworth

  33. “I second that comment that 3 lead per day training great and it works!” Brenda Lovejoy – via July 9th MM Call
  34. “Aaron that was amazing insight! I hope you don’t mind that I contact you but with you having experience as an agent it helps me to read emails just like this. After reading the email and thinking I haven’t landed 1 client that has come from the IDX that my broker provides. Several have told me that it looked nice but nothing more. I think the approach you laid out is exactly what I need, needed to hear and looking forward to. Thanks for over delivering man!” – DeAndre L. Thomas

  35. “btw, I just closed on my first wholesale last week!  Got the deal based on what I learned! My deal came from craigslist but he looked at my site and submitted his info.”  Brenda Lovejoy via July 9th MM Call
  36. “Gosh Aaron, You brought tears to my eyes reading this email…because it came through to me that you care.  That means so much for me to feel about you because, you know, these days is all about what most people can get before they give…and yes, I am dealing with a lot these days, that were unexpected. ” – Yolanda

  37. “Now that I’m running the Craigslist program..Starting to get leads. just took a Craiglist lead call…Appointment is set…GREAT  WORK Investor Carrot!” – Cortez Robbs on July 2nd mastermind call
  38. I love the fact that I can make the website look pretty much any way that I want rather than having those fill in the blank websites. It is really nice. I am still working on it slowly but surely. ” – Shane Lehman

  39. “I’ve been with you since the beginning, and the training, customer service and support has always been awesome. I really haven’t seen any other companies doing anything like it. A lot of companies try to do a little bit of everything and not hone in on one thing. I really like that you guys are focused on getting leads just for real estate investors. You know our business because that’s your speciality. Everyone’s getting into real estate right now so it’s a struggle, investors always seem to slack on getting deals into the pipeline. Some of my colleagues are doing it very old-school, and we love working with you so we can stay on the cutting edge.” – Ellie Verdura
  40. “I am very graceful Trevor developed such a, functional, user friendly, distinctive and result fulfilling business website too that works better than anything out there…  I have every reason to believe your productive web sight and services surpasses it’s weight in gold, it is definitely value at platinum grade. ” Wilbert Dorn

  41. “Jake. You’re a GENIOUS! Works like a champ. You can’t imagine how much time and agony I’ve gone through wrestling with this. Tell ya what,… Go tell Trevor that KEVIN says you deserve a raise:grinning: Thanks a TON man!” – Kevin Enos

    Here’s the last reason you should join now:

  42. Last Chance to Get This Pricing

  43. Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.  But Above All, Get Some Content Marketing Going On Your Real Estate Websites This Week!

Real Estate Lead Generation Ninja Tricks: How Investors/Agents Can Stand Out from the Crowd

Real Estate Lead Generation Ninja Tricks: How Investors/Agents Can Stand Out from the Crowd

It’s becoming increasingly difficult to generate leads in highly competitive markets.

Time to become a ninja.

Want to learn amazing online real estate marketing ninja tricks? Sign up for this FREE webinar: How Investors Can Attract Local Sellers, Buyers, and Tenants Leveraging The Internet Through Inbound Marketing in 2014
Want to learn amazing online real estate marketing ninja tricks? Sign up for this FREE webinar: How Investors Can Attract Local Sellers, Buyers, and Tenants Leveraging The Internet Through Inbound Marketing in 2014

Inventory is low.

Real estate investment firms are spending huge amounts of money on pay-per-click campaigns these days, but they’re spending too much.

We were just snooping today on PPC spending by some of those national companies infiltrating markets around the country.

We’ve got a sneaky tool that we’re using to do some competitive research – and we found one company that is spending over $100K per month on just PPC to generate leads.

Yikes!

It’s tempting for me to call that company up and say, hey – betcha we can get you a lot more leads with just a fraction of that money, but I’m not gonna do that.

Here at InvestorCarrot, we’d rather help the little guys to succeed.

The hedge fund dudes have enough help, so let ’em overpay Google. I love that we teach our members how to use Google’s free tools to grow their business.

We’d rather tell our members (and the folks who should be our members, but aren’t yet – ya you, I’m talking to you…) how to beat out the competition in your market, even when they’re outspending you.

It’s at the heart of the Inbound Marketing Strategy… the core strategy that makes our sites so successful.

I’ve told you about this strategy in earlier posts before, but now we’re making it even better.

Trevor has built an insanely great new presentation that is gonna knock your socks off… it explains a ton of the “hidden value” that is baked right into the Carrot sites.

He delivered this in person in Portland to a real estate investor association meeting, and 75% of the room signed up for the sites right away because of what he said in this presentation.

It’s not what you normally hear from a marketing company… but it’s 100% true.

If you’re struggling at all with bringing leads into your business, you have gotta sign up now. Go click that link now, sign up, and come back to this blog post.

Okay, are you signed up? Good. 🙂

Can I differentiate myself from the other folks who are using InvestorCarrot?

You bet!

Differentiating yourself is important, but it’s not going to happenbecause of the tool that you use… it’s gonna happen with how you use the tool.

Most basic examples are Twitter and Microsoft Word. Lots of competing business use those tools, and we’re not any different – we provide a technology that works, but the results gained from the tool depend on the user.

It’s just like a basketball. In the hands of Kobe Bryant, a basketball is worth hundreds of millions of dollars a year. In my hands, a basketball is pretty much worthless.

But hey, at least I understand real estate marketing. 😉

Being a real estate investor is tough, but  at least getting started in real estate isn’t as hard as getting into the NBA. It’s tough out there these days for a house flipper in some areas of the US.

In many markets, we’ve got clients who are competing for traffic from the same search terms, and they’re each using our sites.

Some of our newer customers are getting a little bit worried, though… they’re feeling kinda behind the times.

But don’t worry – it’s great that you’re getting started! If you’re in a market where one of our investors is using our tool, reach out to them and say hi. There are probably many ways for you to “divide and conquer” that market together.

97% of our Carrot Customers are very collaborative people who share our core values and want to learn together (and the 3% who “don’t get it” won’t be our customers for long… if anyone is a jerk to you, just don’t worry about ’em and move on to someone who appreciates the value you bring to the table… that’s why we make it such a low-hassle process to cancel, cause we don’t want to take money from someone who doesn’t appreciate the huge value baked into our membership).

There are so many opportunities within a busy market to make money, and a lot more value to be gained from working as a team than working alone.

Never be shy to say hello (to any investor or real estate professional) and see if there might be a great opportunity for you to partner up and make money together.

Building great relationships is a really key component of any engagement strategy – like the kind that are built into Carrot websites.

Our sites come fully loaded with content that’s proven to convert so that you can get started right away… then later, when you’ve got your online marketing humming, you can evolve your brand and focus more on differentiation.

A lot of people make the mistake of thinking that they need to differentiate themselves right away, and they actually don’t… they’re focusing too much on their competition, and not enough on their customers.

Why should investors focus on their customers instead of their competition?

It’s very rare (in our experience) for a Motivated Seller to cross-shop for investors. The folks who would do that typically either sell their house as a FSBO or list it with an agent. Most often the folks who sell their houses to an investor find the first person/business they can trust and ask for an offer.

That’s why the most important thing you can do at the beginning is just to *drive traffic* to the site… *not* focus on trying to beat your competition in search rankings right away (that takes a lot of time), but finding other ways to reach people — stuff like direct mail, signs, flyers, craigslist ads, etc – anything that has your website on it that you can get in front of someone who might want to sell their property is a potential way to drive traffic… and quite frankly, lots of folks are neglecting the old-school ways of growing their business to focus only on the internet. In my opinion, that’s a mistake.

Building quality traffic to your site *should* happen from many sources… you don’t want your business to depend upon one source of traffic (like a search engine, since rankings can change overnight).

Our focus as a company is helping investors to build insanely good marketing engines for their businesses… that happens from Traffic & Conversions, which we study intensely and teach in our blog posts, webinars,  training programs, etc…. you’ll get the most value from us by diving in deep into the materials that you’ll be able to access as a member… and then you’ll get the real value from our systems by putting those marketing lessons to use!

So if you’ve been hanging on the fence and deciding if you’re ready to get started with some serious online lead generation, just sign up for this upcoming webinar right now.

If you’re already a member and you’re looking to differentiate yourself in your market, check out the recording of last week’s webinar where I gave our Members an exclusive special sneak peek at our upcoming Market Domination Plan.

Wanna know the secret behind Market Domination?

You probably won’t believe me…

It’s all about great storytelling.

Why is storytelling so important for real estate investors?

Every transaction is like a story… it has a beginning, a middle and an end.

Your local market is waiting to hear your story.

Motivated sellers are waiting near you to hear all about how you can help them get a great price for their house, close in just a few weeks, and eliminate the hassles of a burdensome property from their lives.

Cash buyers are ready to hear that you can help them secure great investment properties at an awesome discount.

Others near you are waiting to hear that you can help them get a rental property today that they can own later.

Each one of those folks wants to believe that you’ll help them provide the solution to their problems.

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.  But Above All, Get Some Content Marketing Going On Your Real Estate Websites This Week!

 

Real Estate Lead Generation Ninja Tricks: How Investors/Agents Can Stand Out from the Crowd

Real Estate Investors And Agents – How To Use Content Marketing For Lead Generation

Real Estate Investors And Agents – How To Use Content Marketing For Lead Generation

http://oncarrot.com – Investor Carrot customer David Brown walks you through his story and why he, as an experienced internet marketer and web developer now uses InvestorCarrot to get more leads as a real estate investor online. David leverages the InvestorCarrot real estate investor websites and our SEO grader tool for real estate investors to get more leads and traffic to his website… and really loves how the system helps him more easily do really effective content marketing to attract more traffic and leads to his real estate investing business.

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.  But Above All, Get Some Content Marketing Going On Your Real Estate Websites This Week!

Real Estate Investors And Agents – How To Use Content Marketing For Lead Generation

Photo by socialautomotive

Real Estate Lead Generation Tip – How To Turn Cash Buyers Into Private Money Lenders


Real Estate Lead Generation Tip
How To Turn Cash Buyers Into Private Money Lenders

https://oncarrot.com/demo – If you’re generating cash buyer leads for your real estate investing / wholesaling / house flipping business and you’re also wanting private money lenders… we dive into a simple but powerful tweak you can make to your websites to turn about 10% of your cash buyers into private money lenders.

This is already built into InvestorCarrot real estate investor websites by default. If you’re not a Carrot member take a demo and see our pricing and plans and see why more of the top wholesalers and house flippers in the country use Carrot than any other website platform.

Not a Carrot member yet? Take a Look At Our And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

 

Real Estate Lead Generation Tip – How To Turn Cash Buyers Into Private Money Lenders

Real Estate Lead Generation System Websites Are Not All Created Equal

 

Real Estate Lead Generation System Websites Are Not All Created Equal

There are a ton of options when it comes to launching a website for your real estate investing business. All the way from the cheap and low cost mass template builders like Wix, Squarespace, Weebly, Godaddy, LeadPages, others… to high end custom websites that may run $6,000 or more. So what are the real differences between the different website types and what we offer here at InvestorCarrot? We’ll I shot a video for ya diving into that very question!

Before you dive into the video, I want to introduce the 2 main things you should be looking at when launching a website for your real estate investing (house flipping, wholesaling, rent to own, note buying… anything). They’re right under the video.

Check out those 2 crazy important things to consider before you launch your website… then I’ll expand on that a bit and show examples in the video below.

Low Cost Generic Website Builders vs. Specialized Website Solutions Like InvestorCarrot

The 3 Most Important Things You Need To Look At With Your Real Estate Website

The first is… your website’s #1 priority should be performance.

Not how fancy it looks. Not whether you think it looks pretty. Not how fancy the CRM is. And not whether you think it looks different from others in your market. It’s…

“If I send 100 qualified people to this website with SEO, PPC, Craigslist, or direct mail… is it going to convert as many of those into qualified leads so my website isn’t a leaky bucket?”

Because every lost lead is a lost potential at a deal.

And as we always like to say…

If you lose 1 deal that would have netted you $10,000 because you were trying to reinvent the wheel or save a few bucks a month and your website isn’t performing like it should… that $10,000 is real money lost out of your pocket.

Before you go out to build a real estate investing website on Wix, Weebly, or Godaddy… focus on making sure what you build your website with is focused on performance (conversion rate optimization) as its main priority because a high performing website means more visitors converted into qualified leads (and in turn, more deals closed).

The second is… look for the highest return on investment (ROI) not the cheapest monthly rate. 

It’s often times easy to go with the website solution that looks the lowest cost on a monthly basis.

After all, a $10/mo website with one of those low cost generic website builders is only $120/yr versus what our average investors pay of $99/mo (for 3 websites, our weekly mastermind call, our content marketing system, and high performance built in).

But when you start to look at the return you get for those dollars and your time… the story changes drastically.

1 extra (or 1 lost) deal because of website performance is a big deal when you’re dealing with real estate.

1 extra deal pays for an InvestorCarrot membership for 10+ years.

So focus on performance and the return on investment your real estate investing website system can provide you over the long-run.

The third is… ongoing expert guidance and help from those who have done what you want to do. 

An often forgotten about thing that is critical to your success in generating consistent leads online today and next year (over the long-term) is the support team behind you.

If you go with one of those low cost website builders you can better believe that their pricing model doesn’t allow for them to invest a whole heck of a lot into building out the team and support structure to make your life easier and more successful over the years.

If you’re paying $6/mo for hosting… you may be able to reach out to them for help with basic technical things… but most of the time the questions that you need answered most are the strategy related questions that can take you from no or mediocre results… to crushing it.

With InvestorCarrot we have amazing support (just ask around)…industry leading training to show you exactly what our most successful members are doing to drive leads… and our full-time staff are among the industry’s most experienced online lead generation experts (specific to real estate investors). So if you have questions about your strategy… or your PPC marketing isn’t getting the results you need… or you’re ranked at the top of page 2 for your #1 keyword… who are you going to turn to at those cheap and low cost website builders for the strategy help to get you over that hump?

Weekly Live Mastermind Calls, 1 on 1 Strategy Sessions, Industry Leading Training, We’re Here For You

With InvestorCarrot our weekly LIVE Carrot Mastermind Calls, our complimentary 1-on-1 Strategy Sessions with us, and our fast strategy help are all included as a Content Pro member.

It’s like having the most experienced lead generation expert on call… and it’s included in your Carrot membership at only $99/mo.

The difference between amazing results and no results often times is the strategy help and expert guidance.

If you want to try to save a few bucks and go it alone… how much extra time and money will you invest? For only $99/mo it’s a no brainer for the high level investors who recognize the value of their time and recognize the value of expert guidance.

Getting The Right Tools In Place To Grow Your Real Estate Investing Business (and have less hassle with tech issues)

These days your website is one of those tools that is a really important part of your credibility, your lead generation efforts, and the future of your marketing.

More and more people are going online to find solutions to their problems (especially on cell phones)… so getting your web presence right is a pretty darn important thing these days.

Just like you get the right direct mail pieces before you spend that money to send out those letters… take the time to make sure your website is dialed in and will convert a high percentage of your visitors you’re working so hard to get… into qualified leads.

We can help you here with InvestorCarrot and we’d love to do a review of your website and give you honest candid feedback on what you can improve with your current site if it’s at one of those low cost generic website builders.

Just leave your website URL in the comments section below and we’ll shoot quick videos walking through changes you can make to your current site to make them more effective.

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

 

Real Estate Lead Generation System Websites Are Not All Created Equal

Do You Need a Proven Real Estate Leads and Conversion System Simple To Set-Up?

Do You Need a Proven Real Estate Leads and Conversion System Simple To Set-Up?

Introducing the NEW InvestorCarrot Guide & Improved Help Site

InvestorCarrot makes it super simple to set up real estate investor websites! So much so that the number one reaction after new members create their site is: That was easy, but what do I do now?

We want to see every one of our customers be successful with Carrot, so we talked to our most successful customers, cataloged what we have done in the past, and developed a FREE step-by-step guide to getting the most out of Carrot to help you grow your business.

Introducing the Carrot Guide

Videos, tutorials, and resources that guide you through the 3 Carrot “Lead Farming” phases that our most successful members follow.

carrot-guide

Are You Already An InvestorCarrot Member? Check out the new guide!
We would love to hear from you with your feedback and success stories!

Combine the guide with our LIVE Weekly Carrot Mastermind Calls for Content Pro plans and above… and you’ve got the single best training resource and support team in the industry to help you generate more leads online to help you grow your real estate investing business.

VIEW THE GUIDE ›


Help Site Updates

While we were at it, we took the opportunity to update the entire Carrot Help Site!

carrot-help-site-update

You will notice a greatly improved left side navigationthat can drill down to specific topics quickly and from any page on the help site. A new home page with instant and intelligent search of all the help site content. And, better tutorial categories and organization to make it easier to browse to the articles and videos you need.

Head over to the help site to check it out! We are committed to continual improvement of the help site, so expect to see new and updated tutorials all the time!

Not An InvestorCarrot Member Yet?

You can get full access to the same Carrot Guide complimentary as a part of your membership when you jump aboard the most effective and fastest growing real estate investing online lead generation platform.

Just take a demo and see our Plans.

Do You Need a Proven Real Estate Leads and Conversion System Simple To Set-up?

The 12 Key Steps To Optimize Your Real Estate Investor Web Pages

On Page SEO: The 12 Key Steps To Optimize Your Real Estate Investor Web Pages

With almost 1 million visits to our InvestorCarrot members websites in 2014 and over 14,000 17,000 leads per month right now (as of the update of this post), a huge hunk from SEO… the most common “starter” questions we get from real estate investors about on-page SEO is… “what meta keywords should I use?” and “how many times should I use my keyword in each page?“.

5 or 6 years ago “meta tags” and “meta keywords” were all the rage. You’d cram your meta keywords section with 20 keywords… and it actually worked.

Now… not so much. (as in, don’t do it, meta keywords and keyword density don’t really matter anymore)

InvestorCarrot websites are getting more and more page 1 rankings in Google for search terms from motivated house sellers, cash buyers, note sellers, and tenants all across the country… and with over 13,000leads coming in every month on our customers websites now, we’ve been able to really hone the built in SEO advantage real estate investors can get with our websites.

But to help you visualize the “perfect” on-page SEO optimization process for a web page, I thought you’d love this infographic below.

on page seo guide for real estate investors
The Perfect On Page SEO Guide: Hat tip to Brian atBacklinko for putting this awesome yet simple infographic together of 12 important onpage SEO factors.

The 12 Core Factors To On-Page SEO On Your Real Estate Investing Lead Gen Site

These elements are all already built into every InvestorCarrot website.

So lucky you if you’re a member of ours!!!! We love ya!  If you’re not a member… (there’s still time to come over and leverage the most effective online inbound marketing platform for real estate investors alive).

Now lets dive in to each element a bit deeper and show you what we mean.

1. Leverage SEO Friendly URLs

One way Google knows about what is on your page is by the URL of that particular page.

we_buy_houses_bakersfield-url

See how in that picture above, when you search that phrase how Google highlights the keywords in the URL? That shows us that Google recognizes that stuff and likely figures it into their ranking factors. That Carrot website is ranked #1 in Google for several really competitive phrases in California and has closed at least 4 deals specifically from the leads he’s generated from his Carrot website this past 6 months.

As another example, this screenshot below is of a Carrot clients website. He owns one of the top home buying firms in the country (1500+ deals done) and this page is climbing in the search rankings after our team tweaked up their on-page SEO… including the URL to include the keyword phrase we know sellers are typing in in that market.

keywords in my domain name

 

Action Item: Make sure that when you create pages on your website that you want to rank… to try to include a variation of the keyword phrase you’re looking to rank for in the URL. It’ll help Google recognize what your website is about that much easier.

2. Goal = Start Title w/ Keyword

Your title tag on your real estate investing website is the most important factor in your SEO. A Moz study showed that websites with their main keyword at the start of the title tag tended to rank better for that phrase than the pages where the keyword was in the middle of the title tag.

As you can see in the screenshot below from inside a Carrot members SEO tool (a built in feature in our websites)… the keyword phrase he’s trying to rank for is “sell inherited house detroit”. Then in the “SEO Title” (title tag) box that exact same keyword phrase is the first thing in the title tag. 

seo-keywords

Action Item: Make sure you update your title tags on your pages so they have the keyword phrase you’re looking to rank for at the start. If you’re an InvestorCarrot member you can use our built in Carrot SEO tool to easily update your title tag and optimize your web pages even better.

 

3. Dazzle With Multi-Media

This isn’t a requirement to rank well, but we’ve found it sure can help.

Try to include a picture, video, etc. on every page that you really want to rank well. This includes blog posts. There are several reasons… but among them are that engaging images and media can keep someone on your page longer which reduces your bounce rate. Google likes websites that engage the visitors and uses bounce rate as a part of their overall ranking factors.

Look at this InvestorCarrot customers website below. Look how engaging it is with local images, his smiling face and bio, etc. Make your pages more engaging with media!

(NOTE: When you add pictures to your pages, make sure to include variations of your keywords in the “alt text” of each image. That way Google can tell what the image is about.)

using-pictures-for-seo

Action Item: Don’t make your website bland! Add in some local pictures, testimonials with pictures, etc.

4. Use Outbound Links

This tip is a total counter intuitive SEO tip… but it’s one we’ve been using for years with a lot of success. It’s not a part of our standard SEO optimization process for our blog posts, our Content Pro articles that our team writes for our members, and other content we write.

An “outbound link” is simply a link on your page that points to another website.

Google uses these outbound links… to credible authority websites like wikipedia.org (see what I just did there ;-), school URLs, etc… to help it know whether you’re in a “nice” neighborhood online or not.

We usually do 1-3 solid outbound links per blog post.

Action Item: In all of your blog posts and main pages you want to rank well… find a wikipedia page that talks about something you mentioned in the article and link to it.

5. Wrap Your Title In An H1 Tag

This is a simple one, but most real estate investors neglect this tip.

Just having your keyword in your title tag usually isn’t enough. One of the next big things Google looks at on your page after the URL and title tag is the rest of the content on your page… starting with any headings.

The “H1” (heading 1) tag is simply the largest heading on  your web page and tends to be the heading at the top of the page.

So, start off your page with a version of your keyword phrase in the H1 tag.

With InvestorCarrot it’s crazy simple to add a website H1 tag.

6. Drop Keyword In First 100 Words

After Google checks out your URL, title tag, and H1 tag, they move on to your main content.  To set the tone for Google as to what that page is about even more, make sure within the first few sentences that you’re including your main keyword once. And as I mention in tip #12 below… mix in some “LSI” keywords as well to really give it that SEO punch.

first-100Action Item: When you’re writing the content on your pages… make sure that within the first few sentences you have your main keyword phrase in there… and I always like to inject my secondary keyword phrase in there as well. The content with InvestorCarrot websites is already optimized for your specific city when you launch the sites… and we make sure your content optimized to give you a boost.

7. Nail Loading Speed

How fast your website loads on a visitors browser is a big deal. The longer it takes to load the more likely a visitor will hit the “back” button and leave.

Studies have shown that your chances of keeping a visitor on your website go down big time after about 3-4 seconds if the page hasn’t fully loaded yet.  So, make sure your website is built with nice clean code from the ground up, your server is fast, and your images on your website are compressed to as small as possible.

PageSpeed_Insights

A quick tip. We compress every picture before we upload them to our Carrot websites and these blog posts using a free online tool called Compressor.io. That alone could drastically speed up your page loading speed.

Action Item: Go test your page speed on Googles free tool. If you’re in the “Green” then you’re doing really really well. The screenshot above is from a test we just did on a random Carrot customers website. Google’s own homepage only tests to a 91. If the customer wanted to speed it up even more they should compress the images they uploaded.

8. Add Modifiers To Your Title

I’m a huge advocate for using every page to try to rank for 1-2 keywords if possible.

To help do that we add modifiers to our titles and title tags so Google can see what else this page is about.

What we’ll often do for real estate investors is add location based modifiers.

As you can see in the screenshot below of a Google search I just did… Google is serving me up a suggestion in the Fresno market that people are typing the letters “ca” after Fresno. So rather than just using “we buy houses fresno”… make your title tag something more like “we buy houses fresno ca”… to modify the title so you can grab rankings for those searches as well.

seo-title-tag-modifer-real-estate-oncarrot

Other modifiers we’ll use a lot away from the real estate market is adding the word “review” after it if we’re talking about a product, etc. Get creative.

Action Item: Go go Google and start typing up your main search phrase really slowly and see what Google serves up to you as a suggested search. If there are any modifiers you can put before or after your keyword, add them to your title tag on your page!

9. Use Social Sharing Buttons

In our weekly Carrot Live Mastermind Calls for our Content Pro members we’ve dove in really deep on ranking factors and we walked through what members needed to do in their markets to outrank their competition. One of those factors consistently popped up as having a positive effect on rankings overall is social signals (backed up by this report showing the strong correlation between social activity and high rankings). 

These are things like Facebook “Likes”, Google 1+s, LinkedIn shares, etc.

social signals in seo for real estate

Google uses these signals kind of as mini votes for the website. Google feels that if the page has great content and is getting shared in social media… it must be pretty solid. So it adjusts your search rankings accordingly.

So add some very simple but prominent social media sharing buttons on your websites. With InvestorCarrot we have a Flexible Social Button system where by default we have the social sharing buttons strategically only on the pages we feel they can help your credibility… but we also let you move the buttons on the page with a click of a mouse if you want to.

If you’re not an InvestorCarrot member connect w/ a web guy to have them put the social sharing code on your site (but Carrot is way easier and cheaper! ;-).

Action Item: Get a Google 1+ button and Facebook button on your website. Ditch the pinterest and twitter share buttons though. Those tend to not fit with the type of visitor real estate investors get to their websites.

10. Post Long Content

Yes, bigger is better in this case (most of the time).

This argument has been going on for as long as marketing has been alive (which is a LONG LONG TIME)… is short copy or long copy better?

In the case of search engine optimization (SEO), studies have shown that longer content on a web page directly correlates with higher rankings in most cases.

long content for seo

If you’re going after a crazy competitive search phrase… like any cash buyer or motivated seller search phrase in a bigger city like Phoenix… you’ll make it easier on yourself if you’re using a website with robust and engaging content on the website.

We suggest at a minimum that all of your pages that you want to rank well in Google should have at a MINIMUM of 300-500 words.

But if you’re going after a really competitive phrase… build out some more content and see if you can get it over 1,000 words (of course using these optimization tips along the way). 

In the long run we here at Carrot really feel that the future of ranking well in Google is robust, useful, and fresh website content.

Action Item: Having a tough time ranking and you’re doing everything else right? Look at the content length on your page and see if you can add some more content to it… then optimize that content for the keywords you’re going after.

11. Slash Bounce Rate

I wrote a post specifically on how important (or unimportant at some times) your website bounce ratecan be in SEO.

Time on site and bounce rate are 2 factors out of the hundreds that Google looks at. They’re wanting to deliver the best possible experience to their web searchers and they realize that if a lot of people “bounce” off of a website quickly after they land, that the website likely isn’t very good.

There is a slight positive correlation… to having a low bounce rate and longer than average “time on site” by the visitor… as seen by Search Metrics in this recent report. This picture above is just one part of the full report of all SEO ranking correlations.

The ways you reduce your bounce rate can include…

  • Building out more content like we said above… that is useful to the person reading the website
  • Adding links on your pages to other resources and pages on your website. This keeps them on your website longer
  • Make sure your page loads fast (as we mentioned above)
  • Add in engaging media (videos, pictures, graphs, etc)
  • Engaging people to click on something (like we’ve built into our InvestorCarrot websites on every single page)

In the end, your aim is to keep someone on your website as long as possible… and/or to get them to visit multiple pages of your site. This increases the engagement of the visitor and increases the chances of conversion.

 

12. Sprinkle LSI Keywords

This is kind of a fancy term for a very simple concept. LSI means “latent semantic indexing“… which basically means that Google can tell when two words have the same intent so Google treats them in a similar way.

As an example, see the picture below of a search I just did.

latent semantic indexing seo

You’ll notice LSI keywords in action above.

In that search I typed the word “home”… but you’ll see in the suggestions how Google is serving me up phrases with the word “house” in them.

Google has looked at trillions of searches and has a pretty darn good idea of what words mean in certain context. In this case Google can tell that “home” and “house” essentially have the same intention.

So when you’re writing your content, make sure to use variations of your main keywords. Don’t always use the same exact keyword in your content.

If your primary keyword is “sell my house fast jacksonville fl”… mix it up. “sell your home fast jacksonville fl”.  “sell my home quickly jacksonville fl”.  “Buy my house fast jacksonville”

You get the idea. Sprinkle some similar intention phrases into your content. You’ll thank me later.

And again, we’ve already built LSI keywords into all of our InvestorCarrot websites… and we have the training and support to help you get an edge over your competition even more.

I hope you got some great tips out of this post that you can implement on your own real estate websites to rank better and get more leads.

Let me know in the comments below how you’re doing with SEO for your own website. Shoot me your domain name in the comments below and I’ll give you some feedback!

The 12 Key Steps To Optimize Your Real Estate Investor Web Pages

{Infographic} – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate (Checklist)

Real Estate Investor Website

{Infographic} – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate (Checklist)

Infographic – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate Checklist

There are two core elements to generating qualified leads online for your real estate investing business.

Whether you’re a wholesaler, flipper, buy and hold investor / landlord, rent to own, note buyer, even self-storage… the lifeblood of your online lead generation hinge on these 2 elements.

  1. Traffic – Getting qualified people to your website
  2. Conversion – Getting as many of those qualified people who need your services to engage in your website by entering their information or calling you on the phone

Both elements are a big deal because you can have all of the qualified traffic in the world, but if your real estate investingwebsite’s aren’t converting well… you’re leaving tons of money on the table.

And if your website is the best converting thing since sliced bread… but you don’t have any qualified people visiting your website, it’s almost like keeping a Ferrari in the garage and not letting it hit the road and do what it does best.

Real Estate Professionals - Stop Losing Leads Because of An Underperforming Website - Click Here

 

Real Estate Investor Website

In today’s post we’re going to run through some examples of ways you can boost the number of leadsyou get with your real estate investing websites without having to generate any more traffic. Now, this is assuming you’re already pulling in a consistent stream of qualified leads.

You can also download a simple checklist that you can save on your computer or print off as a handy reference when you’re making these changes on your website.

7 Of The “16 Points To Check Off” To Boost The Performance And Leads On Your Real Estate Website

Real Estate Investor Website

Here are 7 of the 16 points to check off as you’re building or optimizing your own real estate websites to convert more qualified visitors into leads. Some of these may seem obvious, but sometimes the seemingly simple tweaks can make the biggest difference.  We have 37 points of Carrot Conversion built into our websites that help our members pull in more leads. We’ve pulled out 16 of them and made a simple checklist for you to boost your own conversions.

(Or, if you don’t want to worry about this, these are all built into InvestorCarrot websites. Take a demo or join today. And we’re continually testing and improving performance on our system each month). 

Download the full 16 Point Conversion Checklist on this page below. 

1. Put Your Main Call To Action Clearly OnEvery Page Of Your Website

Most real estate investor websites just have the phone number at the top of the website and the form for motivated sellers or cash buyers (or in this case note sellers) to opt in just on a few pages. Usually on their home page, a squeeze page, and maybe another one.

But we’ve found it works best to include a way for your website visitors to convert into a lead on every page… just a click away. This way they don’t have to look far to take that next step on your website when they’re ready.

Real Estate Professionals - Stop Losing Leads Because of An Underperforming Website - Click Here

 

real estate websites
Put Your Main Call To Action On Every Page: Notice on this note buying website the multiple crazy clear calls to action? These are on every page on the website…

2. Have A Clear Benefit Oriented Headline On The Top Of Your Homepage And Main Landing Pages

Many websites we see that rank high in Google have done a great job ranking well… but then they totally fall flat when it comes to converting the visitor into a lead once they get one.

One big reason we see time and time again is they fail to show the visitor exactly how they can help them within the first 3 seconds of the visit. As we’ve written about before, add a very clear benefit oriented headline that tells the visitor the benefit they’ll get by working with you.

Real Estate Investor Website
Ask yourself, “What is it that my prospect actually wants?”… then give them that in your web page headline. In this case, the rent to own tenant doesn’t want a free report, they want to see a darn list of houses. So give them that benefit and lead them to the opt in form to get it.

3. Use Color And Contrast To Help Your Call To Action Area Stand Out

Just like with your direct mail, bandit signs… and heck, even stop signs on the street… contrast attracts the eye.

A mistake many real estate investors and agents make is that their call to action buttons on their website blend in with the background of the website.

Take these 2 websites below as an example. The one on the right is an InvestorCarrot site. Notice how the eye is naturally drawn to the action area on the page. The contrast with the Orange color and different background on the form draw the eye there. On the website on the left, the button is the same color as the opt in box… which is the same color used throughout the rest of the website. They blend in and the eye is instead drawn to the lady’s face on the left side of the screen.

If they add some contrast to that “submit” button so it stands out on the page, it would likely provide a small boost in conversion on the page.

Also, our tests have shown that making the opt in button have a benefit in it rather than “Submit” can boost conversions dramatically. (In this case, over 40%)

Real Estate Investor Website

 

4. Ensure Your Phone Number Is At TheTOP and Bottom Of All Of Your Web Pages And “Tap To Call” On Mobile Devices

mobile-website-real-estate-optimizedWhen we dig into our data here at InvestorCarrot, we often find some really interesting things.

One of the latest trends has been how important the mobile experience is for someone landing on your website.  40%+ of the leads our members generate each month come from mobile devices… but 25-35% of the traffic each month is on mobile devices. That’s a disproportional number of our leads coming from mobile devices. Why?

Because we’ve engineered a great mobile experience on our platform for motivated sellers, cash buyers, tenants, etc… and 9 out of 10 websites our members are competing with online have terrible mobile experiences.

So make sure your phone number is at the top of the website, your menu and logo are shrunk down so they don’t take up much space, and your call to action / opt in box are no more than a half swipe down the page for the mobile visitor.

5. Add Credibility Badges On Your Website

I wouldn’t suggest this as one of the first things you’d do, because there’s other more “low hanging fruit” as far as getting conversion bumps that you can do.

But in every test we’ve ran where we added a credibility badge like a BBB logo on the website… and not just on the website but at the top of the website above or just next to the main call to action form, we’ve seen an increase in the conversion on the page.

Why?

People are skeptical by nature and we look for cues as to the trustworthiness of a website. Since the BBB is a widely recognized brand and trusted source, seeing that on your website gives that warm and fuzzy feeling that you’re a safe company to do business with.

 

real estate websites
Nearly 10% More Leads From Building Trust With The BBB… This company is a client of ours at our Enterprise level (only for companies that do at least 80+ deals a year already) and they had their BBB badge on the site, but it was further down. We moved it to the top and saw an immediate boost of almost 10% more leads.

6. Don’t Ask For Too Much Information Right Away. Reduce Your Initial Form To 3-4 Form Fields Ideally

In our tests and other tests outside of the real estate industry, test after test has shown that the more form fields you ask your visitors to fill out, the lower the conversion rate.

Now you may be saying, “Ya, but the more form fields the more qualified the leads too!

And you’d be 100% correct.

But in our tests, we’ve found that there’s the highly motivated lead who will fill out the form whether it has 4 fields on it or 8… but there’s also the “on the fence” leads that wouldn’t fill out a longer form but will “dip their toes” in on a shorter form first.

Then we pass that lead to a longer “2 step” form immediately where we’ll further qualify them. There’s a psychology term called Commitemnt and Consistencywhere us humans are hard wired to follow through on bigger commitments after we’ve made small ones. Our 2 step opt in process with 3-4 form fields on the first form and then the longer form on the second step convert more leads on the front end and end up getting more people to further qualify themselves on the 2nd step than if you were to ask for more information on the first form.

Real Estate Investor Website
Make it easy for your cash buyers, sellers, tenants, and lenders to engage on your website. It can be intimidating to make a seller jump through 10 form fields on the first step. Make it easy on step 1 to get their info, then further qualify them on step 2.

7. Show Website Visitors You’re Real People Behind The Company

Many of your website visitors may be skeptical before they even land on your website. Motivated house sellers may have heard about the “house flipping scams” on the news (that of course have nothing to do with how you run your business) and project that fear on every house buyer they come across.

The same goes for selling investment properties. Too many people list bogus houses on their websites or they don’t ever list any at all and are building a cash buyer list without taking any real action to get any properties on the site… and it can breed skepticism.

One way to combat that is to connect with your website visitors on a more personal level.

Show them you’re a real person behind the company.

According to a Stanford study called the Stanford Web Credibility Research study, several of the top 10 ways to increase the credibility of your website involve you just opening up and showing you’re real.

Real Estate Professionals - Stop Losing Leads Because of An Underperforming Website - Click Here

 

 

real estate websites
Stanford Web Credibility Research Results: The orange arrows point to the credibility elements that involve you making it easier to connect with you as a person. It matters.

You can do this by… 

  • Building out a simple about page that has a picture of you / your team and what you stand for
  • Making it easy for people to contact you
  • Show that you have the expertise to help them(testimonials are amazing validators of your expertise)

Just get creative and connect with your website visitor on your website the same way you would in person.

Download The Rest Of The 16 Carrot Conversion Points Checklist Below!

I hope you have at least 1 or 2 things you can implement in the 7 real estate website conversion tips above.

Like I mentioned, here at InvestorCarrot we’re continually testing and improving the effectiveness of our Inbound OnlineMarketing websites for investors and agents so our members can focus on what they do best.

We have over 37 elements we’ve found boost conversion that we’ve built into every InvestorCarrot website on our platform.

We’ve picked out 16 crazy effective Conversion tweaksyou can make and put them in the download below.

Feel free to share this with your colleagues and implement some this week!

Download 16 Conversion Tips Checklist

And if you don’t want to have to worry about staying ahead of the conversion curve, but you don’t want to miss out on leads that may be slipping by you because your website is underperforming, head over and check out our plans here at InvestorCarrot and pick the one that’s right for you. You can have your first website with us launched live in less than 5 minutes.

{Infographic} – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate (Checklist)