61eRCiTDr7L._SL160_

Social Media Marketing – Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

  • Used Book in Good Condition

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

List Price: $ 29.99

Price: $ 13.78

http://propertyunleashed.com/wp-content/uploads/2015/10/61eRCiTDr7L._SL160_.jpg

Social Media Marketing – Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

2 thoughts on “Social Media Marketing – Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

  1. 323 of 350 people found the following review helpful
    2.0 out of 5 stars
    be careful with the examples! (and don’t buy kindle), January 11, 2014
    By 
    Lindsay S. Nixon (Los Angeles, CA) –

    Verified Purchase(What’s this?)
    I met Gary some years ago. We tweeted at each other for a while and then… lived our lives. I hadn’t thought about Gary (or his work) in years (plural) until one day his team started tweeting at me, asking if I’d pre-ordered the book. I checked the book out but didn’t desire it, and went on with my life til his team followed up again. Then guilt-trip Facebook ads by Gary popped up everywhere until I finally ordered it.

    I’ve now read it, and while I rated his other books fairly well, I can’t in good conscience do that again. If you just signed up for Facebook today — you might find this book helpful, though, be VERY careful with some of the examples. A few of the examples for FB ads Gary gives are in violation of Facebook’s terms and you can be deleted. Gary is only showing off what other pages did, but it irked me that he would show ads and praise them (knowing people will likely mimic them) without saying oh, BTW, doing this can get your page deleted forever.

    You’ll also find outdated or irrelevant information. For example, Gary spends a long time talking about EdgeRank on FB (which Facebook killed months ago, and this is old news). Gary himself then says this several pages later. THEN WHY DID YOU JUST SPEND 10 MINUTES TALKING ABOUT EDGERANK?

    I admire what Gary does, and I don’t discount he’s a media maven and social star (and some of the points he makes are true) but unless you’re truly a beginner, I can’t see getting much use out of this book (and even then, please check the rules and terms of service for twitter, instagram, fb, etc before doing ANY of the examples).

    UPDATE: I left this out of my original review, but would like to add: this book certainly had some valid and thought provoking points, but felt like it was mostly theory (his theory), which normally I wouldn’t mind, except the marketing for this book, as well as the premise of the book, promises you’ll know *exactly* what to do, but I found very few actionable steps. I didn’t leave this book with any new ideas. It confirmed some thoughts I had (and you’ll find I said the same thing about Gary’s last book, that the book left me thinking my gut instincts and practices were right), and that’s nice, but I just didn’t get much out of it otherwise. I’m sorry I was so disappointed, but I do continue to recommend the other books by Gary to others, and I am a CrushIt! success story, so it does pain me to write this review.

    KINDLE: Do not buy the kindle version unless you plan to read it on your computer. It’s impossible to read any of the example images on a kindle or phone. They are so tiny and if you magnify them its too blurry to see what it is or read it anyway

    0

    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No

  2. 72 of 84 people found the following review helpful
    5.0 out of 5 stars
    Social Media Language 101, October 31, 2013
    By 
    Bradley Bevers (Brenham, TX) –
    (TOP 1000 REVIEWER)
      
    (VINE VOICE)
      

    This review is from: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (Hardcover)
    Vine Customer Review of Free Product (What’s this?)
    I have a ton of social media books on my shelves, but none of them work quite the same angle as this author. While many books focus on the ‘how-to’ of a specific platform, or even go into detailed accounts of exactly what to post, this book focuses on something much more interesting: storytelling.

    The author argues that stories change with each platform, and then goes on to show how your story should change in each instance. His six rules for storytelling on social media platforms inform the more detailed advice he gives for Facebook, Twitter, Instagram, Pinterest, & Tumbler.

    The six rules of outstanding content:

    1. It’s native.
    2. It doesn’t interrupt.
    3. It doesn’t make demands – often.
    4. It leverages pop culture.
    5. It’s micro.
    6. It’s consistent and self-aware.

    Simple rules, but implementing them without some guidance would be daunting. Gary spends time on each of the five platforms and shows exactly what works and what doesn’t. The case studies at the end of each chapter are worth the price of the book alone.

    Concluding thoughts:

    * The Facebook & Twitter chapters were the most helpful
    * You will learn something here that will improve you social media presence
    * Engaging, easy read
    * Great idea

    If you own or work in any business, this is a great place to start. It’s not a how-to and the author expects some media savvy on the part of the reader, but what you will learn about storytelling on different platforms will be invaluable for your company if you apply it appropriately. Highly recommended.

    0

    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No

Comments are closed.