Marketing: A Love Story: How to Matter to Your Customers

Marketing: A Love Story: How to Matter to Your Customers

Marketing: A Love Story: How to Matter to Your Customers

“Bernadette’s back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors.” —SETH GODIN

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

Marketing has become a necessary evil for every business, but what if we adopted a different view of it?

What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?

What if marketing was how we found more ways to do better work and to matter to our customers?

What if marketing was where we began our journey towards understanding what people need and want?

What if it was our vantage point for seeing the world through the eyes of our customers?

How different would marketing be then?

List Price: $ 6.99

Price: $ 6.98

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3 thoughts on “Marketing: A Love Story: How to Matter to Your Customers

  1. 25 of 27 people found the following review helpful
    3.0 out of 5 stars
    Inspirational but lacks actionable details, January 30, 2015
    By 
    Gary La Court (Milwaukee, WI. USA) –

    Verified Purchase(What’s this?)
    I am the CEO of a pretty good size company and I found this book to be inspiring. The authors basic point, that we get caught up in the short-term way too much and don’t think about building relationships and deeply connecting with customers nearly enough, is spot on and really resonated with me.

    The book helps us refocus, and it does it with incredibly beautiful, sometimes almost poetry-like prose.

    My only detraction is that I wish the book was a little longer and included actual case studies with a step-by-step analysis of how real companies actually built out customer focused and relationship building principles and what effect there was on the subject company’s business results.

    It’s relatively easy to talk about sweeping concepts with soaring prose. As always, execution is key and the devil is in the details. The book is short on this.

    If the author would have taken her fantastic concepts and then showed how they were applied with step by step details that would help companies create an actionable roadmap, then this book would have been a seminal work.

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  2. 13 of 16 people found the following review helpful
    5.0 out of 5 stars
    She did it again – this book is a winner, October 5, 2014
    By 
    MISS KATE HODSDON

    Ok, I confess, I am a bit of a Bernadette fan. Her book The Fortune Cookie Principle formed the skeleton of my business’s marketing strategy. I went through every question at the end of the chapters and religiously wrote my answers. It was quite possibly the most important exercise I have done for my business. Uncluttering the ideas, vision and ‘how to’ onto paper was powerful and dramatically reshaped the value proposition of my startup.

    Ever since then I have soaked up her insights on brand storytelling and embedded marketing strategies through her blog at http://www.thestoryoftelling.com (if you don’t already read it then I encourage you to do so).

    With Marketing – A Love Story: How to Matter to your Customers, I read it in one go, quickly flipping the pages (she’ll have that effect on you when you read it too). I found it hard not to highlight take-aways in every other paragraph for fear I’d have half a book to remember. As I read Bernadette’s blog posts, some material was familiar but I realized certain points needed hammering home again. As I read, I scribbled notes and ideas down that suddenly pinged up as I went through the 30 Questions every Entrepreneur should Ask section. In fact, I’d say the book is worth buying for that part alone: it is a vital business map and whoops a business plan or model generator hands down.

    This is a book for people who want to embed care into the core of their business. It doesn’t teach you how to sell, it teaches you how to tell stories that build customer loyalty and long lasting quality into your service or product. Yet as you read it, you see how much that approach wins over hearts that brings customers in willingly.

    It examines every element of marketing for those in the earliest stages of business to those who are established and need to redress the way they connect with customers.

    If, as Bernadette says, “intention is everything” and “people can sense yours; they know you’re in for the right reasons”, you’ll come away feeling that she’s someone whose intention is simply to help you build a happy and successful organization.

    Buy this book now. It’s a gift.

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  3. 6 of 8 people found the following review helpful
    5.0 out of 5 stars
    A game changer, and an astonishing bargain, too, October 2, 2014
    By 
    Seth Godin (Hastings on Hudson, NY USA) –

    This review is from: Marketing: A Love Story: How to Matter to Your Customers (Paperback)
    Consider giving a copy to every single person on your team. From the master of making organizational change around marketing, this book will change the way you do business. For the better.

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