Real Estate Marketing Tools For Business Automation
In today’s post, I’m gonna tell you about a major new upgrade we’ve released to our system, plus some super cool (and mostly free) tools you can connect to your InvestorCarrot websites to automate your business.
You have to really have a solid process in place for every single lead that comes in… and quite frankly, most investors don’t have that kind of process design in place.
If you’ve ever been stuck chasing deals and haven’t had the time to do the planning that you know you should be doing to set up your business… don’t worry, we’ve got you covered.
We’re adding 20-30 new articles each month, organized around different audiences we know real estate investors want to attract: Motivated Sellers, Cash Buyers, and Rent-to-Own Tenants.
Each post is automatically customized with your Market City, and we’ve used a lot of the most frequently searched keywords… to help your site organically rank higher, to build traffic, and to convert leads.
That last step – lead conversion – is crucial, and that’s something that most SEO companies can’t do in real estate. After all, we’re talking about enormous investments in property for buyers… and a huge emotional attachment for most sellers who need to sell fast. Lots of SEO companies can write keywords into a sentence… but they don’t know how to write for the actual people who read the articles once they find the page.
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In order to do great #content marketing, you have to write for the search engine AND the customer. Up til now, writing quality blog posts has been something we’ve told investors to do, but let’s be honest… most weren’t doing it.
Once you’ve added your content pack, that’s all you have to do! As we add additional content to the system, you’ll be able to schedule additional posts even further in advance.
MailChimp (or aWeber, or most other CRMs) can automatically send out an email to your lists every time you post a blog post… this is a truly killer integration when combined with our automatic blog posts. Once you have your RSS campaign set up, you’ll just have to make sure your posts are scheduled… and you’ll have an instant lead nurture system, all set up. This post will tell you how.
It’s a really good idea to connect email sequences with your lists, so that when someone fills out a form, you’ve got 90+ days of follow-up built into a sequence. You don’t have to bombard someone with messages… and in fact, short, simple messages like “still looking to sell?” will often get significantly higher open/read rates than long, salesy emails. You can connect pretty much any CMS (content management system) to InvestorCarrot – services like aWeber, MailChimp, and InfusionSoft have ways to build automatic follow-up sequences from the leads that come in through your InvestorCarrot website.
If you haven’t used it, check out Buffer – it’s the easiest way to set and schedule your social media postings across Facebook, LinkedIn, Twitter, Google+ and more. You can track and get great data… all free. Buffer can add a RSS campaign to automatically tweet/post any new articles that come from your site, too – it’s a paid feature, but you can use the next tool to connect your RSS feed to Buffer for free too.
Zapier is a great tool… it seems to connect everything. You can use it to connect your RSS feed to Buffer. You can use it to automatically add an appointment to your Google calendar to follow up with leads on a certain schedule. You can automatically add in new tasks into Asana, or other task management systems like Evernote. You can even use it to send a SMS text message when you get a new email… great for instant lead notification.