The State of B2B Content Marketing: 25 Need-to-Know Stats

B2B Content Marketing

The State of B2B Content Marketing: 25 Need-to-Know Stats


This video highlights Content Marketing and the benefits it provides for B2B marketers.

For more content, check out my profile on Business2Community:

Created By: Vignesh Subramnayan
Voice Actor: Mark Holcomb –

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B2B Content Marketing

The State of B2B Content Marketing: 25 Need-to-Know Stats

    1. 91% of B2B marketers use content marketing (Content Marketing Institute)
    2. 44% of B2B content marketers have a documented content strategy (Content Marketing Institute)
    3. 84% of B2B marketers said brand awareness was a top goal (Content Marketing Institute)
    4. 55% of B2B organizations organizations plan to increase their content marketing budget in the next 12 months (Content Marketing Institute)
    5. B2B companies that blog generate 67% more leads per month than those that do not blog (HubSpot)
    6. Brands relying on inbound marketing save over $14 dollars for every new customer acquired (HubSpot)
    7. Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate (HubSpot)
    8. 72% of marketers think that branded content is more effective than magazine advertisements, 69% say it’s superior to direct mail and PR (Custom Content Council)
    9. Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (Kapost)
    10. B2B marketers cite web traffic (63%) and sales lead quality (54%) as their top content marketing metrics. (IAB)
    11. Only 21% of B2B marketers indicate that they are successful at tracking ROI of their content marketing programs. (Content Marketing Institute / MarketingProfs)

    1. B2B marketers publish new content: Daily (16%); Multiple Times per Week (26%); Weekly (17%); Multiple Times per Month (19%). (Content Marketing Institute / MarketingProfs)
    2. 73% of B2B marketers use video as a content marketing tactic (Content Marketing Institute)
    3. 63% of B2B marketers rate videos as effective (Top Rank Blog)
    4. Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content (Ion Interactive)
    5. Top 5 B2B content marketing tactics: Social Media Content (92%); eNewletters (83%); Articles on your Web Site (81%); Blogs (80%); In-Person Events (77%). (IMN Inc.)
    6. 65% of B2B buyers report that the winning vendor’s content had a “significant impact” on their buying decision. (DemandGen Report)
    7. 68% of B2B buyers strongly agree that B2B vendors should curb the sales messages to improve the quality of their content. (DemandGen Report)
    8. 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. (Roper Public Affairs)
    9. 87% of B2B marketers are using social media to distribute content (Content Marketing Institute)
    10. LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook (Inbound Writer)

  1. B2B content marketing social media platform usage: LinkedIn (94%); Twitter (88%); Facebook (84%); YouTube (72%); Google+ (64%); SlideShare (41%) (Content Marketing Institute / MarketingProfs)
  2. 73% of B2B organizations have a person dedicated to overseeing content marketing strategy (Content Marketing Institute)
  3. 47% of B2B marketers have a dedicated content marketing group. (Content Marketing Institute)
  4. 78% of B2B marketers plan to grow their “content marketing teams” by 1-3 people in the next year (Marketing Charts)

The State of B2B Content Marketing: 25 Need-to-Know Stats

209 Content Marketing Tools To Help Take Your Business To The Next Level

Content Marketing Tools

Headline for Content Marketing Tools
Doug Kessler Doug Kessler
215 items   189 followers   399 votes   11.3k views

Content Marketing Tools

Here's a crowdsourced list of content marketing tools. Add yours and upvote your favorites.

Vendors: please don't game this list!


Oct 03, 2013 by 83193486 - - 1853

Easily curate engaging magazines. Effectively feed your web presence.

Sep 30, 2013 - - 1968
Google Analytics

Web analytics & reporting.
Live in it.

Nov 15, 2013 by Steve Peck - - 1670

Bridge the gap between sales & marketing communication, and bring your documents online – Docalytics' web/tablet/mobile viewer and backend analytics & tracking tools

Oct 01, 2013 - - 1968

Build a community of active readers and commenters.

Oct 15, 2013 - - 1917

A content curation and publishing platform

Oct 30, 2013 by Ben Green - - 1390

Oktopost is a social media marketing platform designed to help B2B marketers publish social messages, converse with prospects and generate leads.

Sep 30, 2013 - - 1490
Buffer - A Smarter Way to Share on Social Media

Store up them tweets and Buffer squirts them out as the day goes on

Oct 03, 2013 by Nick Kellet - - 1429
Upload & Share PowerPoint presentations, documents, infographics

The world's largest community for sharing PowerPoint, OpenOffice presentations, Keynote, PDF and infographics.

Sep 30, 2013 - - 1512
Listly - Lists made easy + social + fun!

Can you put on a list without spiraling into a vortex and ending up as Keanu Reeves? Let's find out.

Sep 30, 2013 by Emily King - - 1807
IFTTT / Put the internet to work for you.

Put the internet to work for you. Works with numerous other platforms to help you automate processes, archive content and receive alerts.

Sep 30, 2013 - - 1536

Make cool LookBooks and share them. A new medium is born.

Sep 30, 2013 - - 1488

My external memory drive.
All notes, ideas, presentations, sites, resources... everything

Oct 01, 2013 by Marcin Grodzicki - - 1848
Resonance - content retargeting

Resonance helps brands educate their clients before and after the purchase. You can read more about what we do here.Please leave your email below to learn more.

Oct 01, 2013 - - 1727

225 million+ members

Oct 04, 2013 - - 1710

Publish Twitter, Facebook, Google+ or any web content into your own online newspaper.

Dec 14, 2013 by steve rayson - - 1474
BuzzSumo - Content Marketing Software

Discover relevant & timely content ideas, see what people are sharing, find influencers, and analyse competitors.

Sep 03, 2014 - - 1633
  • Embed messages into the articles you share.
Sep 30, 2013 - - 1653

Content engagement platform.
Haven't tried it yet.


Onalytica IRM

Oct 02, 2013 by Flemming Madsen
Onalytica IRM

Automatically flags up when your content is likely to be useful to your industry influencers based on what they are saying (publishing, tweeting, sharing) online.



Oct 14, 2013 by Steve Lazuka

Comprehensive content marketing platform. Plan your content strategy and editorial calendar. Post titles to over 20,000 writers and build your team of favorites. Review, revise, collaborate, and publish your content.

Sep 24, 2014 by Iwona Mocko - - 1834
Free Email Templates
Browse and explore our templates library that look great in every email software.
Oct 06, 2013 by Karen Schopp - - 1592

Swayy brings you the best content
to easily share with your audience and followers, based on their interests and engagement.

Sep 19, 2014 by Chris Benksen - - 1697
14 free content marketing tools
When creating content for your website you need to make sure that it will hold the eye of the reader and be interesting enough for him to share it. Not even the most advanced applications can replace a creative mind but here are some free and simple tools can make your presentations much more attractive.
Sep 30, 2013 - - 1808
Salesforce CRM

Gotta link your marketing to sales, right?

Sep 30, 2013 - - 1614

Data visualization

Conversation Marketing For Real Estate Investors – A Unique Take on Content Marketing

Conversation Marketing

Conversation Marketing For Real Estate Investors – A Unique Take on Content Marketing

6 Simple (but powerful) Questions A Six Figure Per Month Wholesaler Asks Motivated House Sellers

Conversation Marketing


Conversation Marketing For Real Estate Investors – A Unique Take on Content Marketing

Don’t you wish you could listen in while a 6 figure per month wholesaler talks to a motivated seller? Many real estate wholesalers focus so much on “getting the lead” that they forget that a huge leverage point in closing more deals is the first 3 minutes on the phone with a motivated seller.

bryan harrisBryan Harris, the CEO of  Homes For 10k, a 6-figure per month investor and Carrot member from Memphis Tennessee hopped on and walked us through 6 of his most important questions he asks during the initial motivated seller prospect call.

But first, Bryan wanted to stress the importance of perhaps the single most important (yet simple) thing that most investors just flat fail at that is costing them deal after deal without them even knowing it.

Did You Know, You’re…

Conversation Marketing

Talking with Bryan and several other real estate wholesalers and flippers who do $100k/mo in different markets around the country they always say they’re amazed at how few of their “competitors” call back the leads they get quickly.

As InsideSales study said…

‘It’s like taking all of that money you spend on marketing and setting it on fire.”

The bottom line There is a lot of competition, so call back your leads as soon as you get them in.

There’s no such thing as too fast. Online leads can be a very impatient bunch. Competition can be Fierce.  Leads have many other investors to contact, so they expect a very fast response to their inquiries. Ideally, you will respond to the with a phone call within a few minutes. Always be prepared to respond. Have your questions ready to go.

You can be the best negotiator in the world… but if you’re not following Bryan’s advice above on calling back your web leads immediately… you’re competition could be grabbing deals out from under you before you even get the chance to call the seller.

Quick Tip: Have your web leads instantly sent to your phone with a text message!

Conversation Marketing The InvestorCarrot Instant Text Message Lead Notification feature sends you a text message as soon as leads come in so you can tap a button and call back your web leads immediately.

This feature alone could possibly save you from losing a deal or more every year and pay for your Carrot membership for years and years and years.

Not A Carrot Member Yet? Take a demo to see why the top investors are all switching to Carrot!

6 Simple High-Impact Questions to Ask Motivated House Seller Leads When You Call

house-sellers-script.png 1367w,×120.png 300w,×307.png 768w,×409.png 1024w” alt=”script for talking to motivated house sellers” width=”1367″ height=”546″ />

So, you got a lead that came in over the web, GREAT! You already know that you NEED to call them back immediately and that every minute that passes your chances at turning it into a deal go down.

Now, let’s dive into what Bryan Harris, a 6 figure per month wholesaler in Memphis says on the phone when he talks with motivated house sellers.

Now let’s turn it over to Bryan! 

Brendan: Bryan, it’s all you man!

Bryan: Awesome, I’ll just go ahead and dive in!

Ok, so when I call back a motivated house seller I like to start the phone call very much like i’d start a call with a friend of mine. You don’t want to go straight to the numbers and the deal.

I’ll dive into my basic structure for talking to motivated sellers in this post. I’m not really going to give a “motivated seller phone script” mainly because I feel that when you use scripts things don’t come off as authentic and real.

So I’d be doing a dis-service to you if I told you to “grab my script and just use this”.

We’ll focus on the overall structure and mindset. Another great resource is my own coach Sean T. and this video he made about the process of talking with motivated sellers. It’s great so couple that with my 6 questions below.

The first thing I ask house sellers when I reach them on the phone is…


Question #1: “How are you today?”

I know you’re probably thinking, “Really? That’s one of the 6 questions?”. But it’s an important one. I ask this because I’ve found that people don’t care what you know, until they know that you care.

This question is about the RAPPORT building, that is a must when talking to sellers.

You have to remember that there are hundreds of thousands of people doing exactly what you do, WHAT SEPARATES YOU FROM THE REST OF THE OTHER PEOPLE THAT WANT TO BUY THEIR HOUSE?

People tend to do business with people that they like and a simple THOUGHT FELT QUESTION like “How is your day?” can separate you from the pack.

One particular deal that comes to mind is the one that we recently obtained.

A $170,000 property for $22,000 here in Memphis. (can we get a picture?)

That’s not a typo. 

The seller told me she was bombarded by wholesalers. I asked her what stood out about me and our company and she said, she was about to lose her house to foreclosure and it seemed like I was the one who “cared” the most.

Needless to say. $120,000 profit later CARING IS SHARING…lol.


Question #2:  “What’s your reason for selling?”

Knowing the motivation of your sellers is of course a big deal.

I ask this question to determine the motivation. If the motivation isn’t there, when you present your low offer, you have no purpose to reference.

Motivation factor: The dire need for money to pay for college tuition that cost $5500 this semester.

As an example a conversation may go something like this:

Mr. Seller, I know you were asking for $29,000 and you may have others that have promised you more, but I can have $7,500 cash in your hand in 7 days and with that cash you can PAY FOR YOUR TUITION AND have $2,000 left for spending money

And school starts in 3 weeks. I can close by mid next week so that you can MEET YOUR REGISTRATION DEADLINE.

Too many investors discount the value they bring to the table with sellers and buyers and talk themselves out of a great deal. Find the true motivation and biggest pain point that the house seller has, and help them reach that goal as easily as possible. It could be a huge win-win for everyone.

Finding the motivation allows you to take their minds off the low offer you have presented, and focus on being the SOLUTION to their problem.


Question #3: “What is your Name, number and email?”

Did you notice this isn’t the first thing I asked for on the call?

A lot of people dive right in and ask for the contact info but what I’ve found is people can see it as threatening and putting the cart before the horse a bit. By this time I of course already have their phone number, but I’ll also confirm if this is their BEST phone number.

The importance of this information is because the FORTUNE IS IN THE FOLLOW UP.


And for the next year they will receive an automated email and text from me monthly.

Most people do business with you on the 5th thru the 12th contact. So by you following up with leads, you OUT PERFORM 98% of your competition.

Use automated systems such as AWeber or MailChimp for drip systems or do follow up emails for later dates. Or, Callfire for text deliveries.  Find a way to automate your follow up and your life will be much easier.

InvestorCarrot integrates with Aweber and Mailchimp directly and makes it easy to get my leads into Callfire too.


Question #4: “Are you the decision maker?”

This is a really important question.

The last thing you want is to get down to it and the person you’re talking too can’t really make the decision on selling their house alone.

I like to always double check to make sure there isn’t anyone else on the title that need to sign in order to sell the property. If there are, find a time to discuss their options with all of the decision makers present.

This helps you avoid the “let me talk it over with my (fill in the blank)” 

Knowing if you are speaking with the decision maker is very important information needed upfront.


Question #5: “Are there any mortgages, back taxes, liens etc.?”

In addition to just the obvious reasons, this keeps down surprises… this question is a really great one to continue to build rapport.

You may have made an offer based on the house being free and clear and not knowing there was a mortgage attached, you get to closing table and find out there is an outstanding lien and the seller says, you didn’t ask that question.

Always find out all of the details on the house so you don’t have any last minute surprises when it comes time to close on the property.

You’ll thank me later for this one.


Question #6: “How did you hear about us?”

This question is so so simple, but very powerful.

How many sellers have you asked this question to recently?

Not only does this question help them dig through their brain bank to remember what stood out about us… which helps validate their original decision to reach out to us… but this helps me spend my marketing dollars where I am getting the most bang for my bucks.

Knowing where my leads come from is crucial information for any business.

The vast majority of my deals come from my InvestorCarrot websites and PPC marketing

If this question is not asked, you will need review your business weekly.
The majority of your leads may be coming from one specific source and the only way to effectively know is to ask this question.

Now Get Busy + What Do You Ask Sellers When You Call Them?

First, if you have some other things you talk to motivated house sellers about when you’re on the phone with them… let us know in the questions panel below! 

Bryan! Thanks for dropping in here and passing along some simple but awesome advice for the newer real estate wholesalers and flippers out there looking for a script and questions to ask for motivated house sellers! We appreciate it and look forward to bringing you back and diving into even more advanced stuff next time!

But for some inspiration, here is a Facebook post that Bryan recently posted that should get you fired up to achieve at a high level and to focus on what you do best and align with the people and systems that can help you succeed.


So, given today’s challenging real estate market, you want to treat lead inquiries like diamonds.

When you call your sellers… 

  1. Build rapport at the start
  2. Find out their motivation for selling
  3. Get their full contact info for followup
  4. Dig out any hidden details about the property / mortgage before they bite you
  5. Find out how they found you

I’m sure there are many more questions you could ask, but these 6 should get you started.

Download This Simple “6 Seller Questions”
Checklist For Your Next Call

[Free Download] 6 Initial Questions to Ask Motivated Seller Leads Checklist.
Keep it near you for an easy reminder of the initial questions to ask.

Conversation Marketing

Need More Online Leads For Your Wholesaling / House Flipping Business?

Generate More Real Estate Investing Leads And Cut Through The Marketing Clutter In Your Market.  Download out FREE Marketing Toolkit: Get Access To This Content Marketing Toolkit + Training For Real Estate Investors here!

And take a Demo of InvestorCarrot today to leverage the same system that Bryan uses to generate his online leads and deals each and every month.

See InvestorCarrot In Action 


Conversation Marketing For Real Estate Investors – A Unique Take on Content Marketing