12 Ways to Find a Good Joint Venture Partner for Real Estate

 

Joint Venture Partner for Real Estate

12 Ways to Find a Good Joint Venture Partner for Real Estate

http://stefanaarnio.com/ultimate

Investing in Real Estate – How to Find A Good Joint Venture Partner for Real Estate is what you will learn from Stefan Aarnio by watching this video. Other topics covered by Stefan include: investing in real estate with no money down, investing in land, investing in real estate for beginners, investing in real estate pdf, benefits of investing in real estate, how to start investing in real estate, investing in real estate vs stocks, investing in real estate rentals.

 

12 Ways to Find a Good Joint Venture Partner for Real Estate

90 Real Estate Resources That Will Help You Succeed In Business

Real Estate Resources That Will Help You Succeed

 

Real Estate Resources That Will Help You Succeed

90 Real Estate Resources That Will Help You Succeed In Business

Real Estate Training Resource List

With so many real estate website available today we could probably have done a much large list of training resources.  However, in creating this list we were reminded that there are quite a few “pretenders” out there in the real estate world and have tried to keep this list concise with only reputable resources, some of which are free.

 

General

CREonline.com is the elder statesman of the real estate investing community online.  It has been around since 1995 and as such has a rich offering of great articles.
REIclub.com hasn’t been around quite as long but is the other big site in terms of the volume of articles and free content that they offer at this time.
Propertyunleashed.com is a Real Estate Lead Generation And Conversion Strategies site. We provide products and services to help your business make more sales.
BiggerPockets.com is a community site which is constantly evolving.  It currently has a popular blog, forums, articles, an analysis tool and many other useful resources.
Turnkey Real Estate Investing with Memphis Invest.com Memphis Invest has pioneered the turn-key investing process. Our focus on Customer Service Excellence has allowed us to help real estate investors.

 

Flipping Homes

Flip This Wholesaler.net | How to Wholesale Real Estate   Wholesaling Real Estate: Finding Buyers  Finding Virtual Wholesale Deals

 

Flipnerd.com | The most powerful site for real estate investor Join the best real estate investing website on the planet! Find           vendors, off-market deals, post member journals, and interact with other investors!

 

1-2-3 Flip.com Your FREE resource to learn how to flip houses the profitable way.  Yes, it’s all FREE, but if you find this site valuable and want to give back, buy my books!

 

Real Estate Crowdfunding Websites

Realty Mogul is crowdfunding for real estate, a marketplace for accredited investors to pool money online and buy shares of pre-screened real estate investments.

 

RealtyShares.com is an online investment platform that uses crowdfunding to pool investors into private real estate investments.

 

CrowdStreet.com is a fundraising platform connecting accredited investors with professionally-managed real estate investments.

 

Fundrise.com is an online investment platform that gives you the ability to invest directly in commercial real estate.

 

Lease Options

Lease2Purchase.com provides solid information about a very importantreal estate investing technique.  The use of lease options can be very powerful and it is something that all investors should at lease be aware of.
Wendy Patton.com – Lease Option Investing Expert wendypatton.com/  Lease Option real estate investing is Wendy Patton’s specialty. She is the leading expert on lease option education in the United States.

 

Probate

US Probate Services.org Many people have heard of the probate and estate settlement process but wonder what it is and what the probate process entails. http://www.usprobateservices.org/

 

MTI Education – The nation’s leading authority in Probate real estate opportunities  https://www.mtieducation.com/

 

Property Management

LandlordSystem.com by Anesia Springborn offers a free rental agreement and a 7-day course about systematizing your buy and hold property business.
MrLandlord.com: This may not be the prettiest site around but Jeffrey Taylor has been delivering cutting edge information about being a super successful landlord for many years.  There is some great info here.

 

Virtual Wholesaling
Flipping Junkie – Learn how flipping houses can help you achieve www.flippingjunkie.com/  Learn how to flip houses so that you can create financial freedom and become your own boss.

 

VirtualWholesaling.com: Cris Chico has mastered the art of running his real estate investing business from home using the internet and other tools that allow him to invest remotely.  Check out his site for some free and paid materials.

 

Business Incorporation, Accounting and Legals

TheInformedInvestor.com: Darius Barazandeh has an incredible breadth of information and tools available at his site but I particularly like the fact that as a licensed attorney he can offer sound advice on setting up your real estate investing business the right way.

 

LegalWiz.com: William Bronchick also has a great range of free and paid information and draws on his legal background to offer real estateinvestors great advice for their businesses.

 

LegalZoom.com is a popular resource for getting legal forms and services at the right price.

 

PrePaidLegal.com: This site offers customers the chance to purchase legal services on a pre-paid basis giving them access to quality law firms without having to worry about how much money each minute on the phone is costing them.

 

TaxLoopholes.com: Diane Kennedy’s ground-breaking site offers some great information about how you can pay less tax…legally.

 

RealEstateTaxLaw.com: John Hyre is a qualified accountant and realestate investor and he has some sound advice for real estate investors especially with respect to their bookkeeping.

 

DepreciateEm.com: This is a great little online application that helps you with asset separation for depreciation in 3 easy steps.  It will generate a report for you and the appropriate form for the IRS.

 

Federal Fair Housing Laws: The Department of Housing and Urban Development offers this section on their website about fair housing laws which could be handy for landlords to be aware of.

 

Quickbooks is pretty much the standard for small business accounting software and if you don’t have a copy you may want to look into it and make sure you keep your books in order from the start.

 

Housing Data And Research

MarketTimingMaster.com: Ken Wade has developed an incredible system that takes some technical trading principles and applies them to real estate markets across the country.  This approach is the closest thing I’ve seen to a crystal ball in terms of which markets to invest in and can DRAMATICALLY improve your long-term results.  Needless to say, I am impressed with this site.

 

Yahoo Real Estate offers some very nice tools but my favorite section is probably the Neighborhood Info which includes details of schools in the area and demographic data that is of interest to investors.
The National Association of Realtors offers some handy statistics and research data from this page on their site.
HendricksPartners.com: Hendricks & Partners also has some free market reports available in the Research Center on their website.
First American CoreLogic has a bunch of research tools and data available including property records, values and market trends.
DQNews.com is somewhat like a blog and is a good way to keep up-to-date with market trends.  DataQuick are also well regarded for their paid research services at dataquick.com
Rich Dad’s Real Estate Evaluator: While I prefer that people create their own analysis spreadsheets so they can truly understand the numbers I will recommend any tool that encourages investors to do a more thorough financial evaluation of a deal.
Rentometer.com have a nice little tool for conducting rental comps to check how much you can expect to be charging in rent.

 

Real Estate Resources That Will Help You Succeed

HUDuser.org is the website of HUD’s Office of Policy Development and Research and it is here that HUD provides the data relating to Fair Market Rents that they establish for the Section 8 program each year.  You can use this data as a benchmark especially if you rent to Section 8 tenants.

 

Comps

These sites can be very handy for getting some rough data for initial analyses of deals but do not replace a proper appraisal of a property with such data especially when you need to know the after repair value.

 

Zillow.com: Zillow has come along and revolutionized the way we get comparables.  It is a powerful resource for getting “Zestimates” on the value of a home and for conducting your comps.
CyberHomes.com: The CyberHomes database covers more than 100 million records and more than 85% of the US population making it a very thorough resource for conducting your comps.
Eppraisal.com: Another popular resource for obtaining estimates on the value of specific real estate.
RealQuest.com: This site by First American CoreLogic has the multiple functions of property information, values and search.  Their Investor product allows you to search for pre-foreclosures, auctions and bank-owned properties.

 

Property Search
These four sites are all well enough known that they need no introduction.
Trulia.com
HomeGain.com
MLSonline.com
Realtor.com

And for commercial real estate investors the following site is a must.
LoopNet.com

 

Foreclosures and REOs

Foreclosure.com is the big dog in the foreclosure space and now includes listings from Premiere Asset Services (who handle Wells Fargo’s REOs).  They also acquired seizedrealestate.com recently.  Their database includes foreclosures, pre-foreclosures, bankruptcy properties, tax lien properties, and FSBOs.

 

 

Foreclosure Listings – Foreclosures for Sale & Bank Owned Homes www.foreclosurelistings.com/ Nationwide listings of foreclosures, preforeclosures, bank foreclosures and government foreclosures. We update our listings daily with new homes. SAVE NOW!
RealtyTrac.com is another foreclosure database that offers a 7-day free trial.  They also offer email alerts and a foreclosure market report.
ForSaleByOwner provides all the resources to get you started, attracts home buyers with our Listing Packages and guides you all the way through closing.
ForeclosureUniversity.com: This professional looking site offers a free audio recording about Short Sales and a very affordable Foreclosure Home Study Course.

 

The following are a few of the better sources for government foreclosures:

HomeSales.gov lists properties owned by various government departments.  They also offer guidance on the buying process for each type of property.
The US Department of Agriculture makes it’s foreclosure properties available from this site.
HUD.gov: HUD foreclosures (Department of Housing and Urban Development) are listed on their website but you must then contact the local real estate agent to submit a bid on the property.

 

The following for-sale-by-owner sites can be a great source of discount properties and you can also use them to market your own properties.

FSBO.com
ForSaleByOwner.com
HomesByOwner.com

 

Home Inspection

ASHI.org: The American Society of Home Inspectors is a good starting point to ensure you use qualified inspectors.
HomeTeamInspection.com: a good reputable company for locating a home inspector.  They also have some other handy resources on their website.
HomeGuage.com offers online inspection software that allows you to sign in and view your inspection reports so long as you choose a home inspector via this website.  This is a fantastic service that offers consistent, quality reporting and as such is highly  recommended.
Appraisal

NAIFA.com (National Association of Independent Fee Appraisers) is a non-profit body that will help you locate quality real estate appraisers.
AppraisalInstitute.org: Similarly, Appraisal Institute was set up to ensure high standards among professional real estate appraisers and can help you locate the right appraiser.

Real Estate Resources That Will Help You Succeed

Marketing

Real Estate Investor Websites | Inbound Marketing Software https://oncarrot.com
InvestorCarrot Real Estate Investor Websites templates & inbound marketing software help grow your investing leads.

 

RISMedia rismedia.com/
Real estate industry news, profiles, and articles. National print magazine available.

 

Placester.com
Quickly launch a beautiful, mobile-ready real estate website. Includes everything you need to market online. IDX, Hosting, Blogging & Lead Capture

 

Real Estate Marketing Blog
https://www.realestatemarketingblog.org/
Real Estate Marketing Tips, Hints, & Hacks to help Realtors get better results from their real estate websites.

 

Technology

Most of the websites that examine the latest technologies for real estate revolve around the marketing side of things and as such are targeted at realtors rather than real estate investors.  However, marketing is just as relevant to investors and these two sites are worth following the most for investors.

 

Real Estate Technology – Geek Estate Blog
GeekEstate Blog is a resource for real estate professionals who want to learn more about how they can grow their business through smart use of technology.

 

1000watt.net/blog/
Writings about real estate, branding, marketing, media and technology from the principals of 1000watt.

 

Tech Savvy Agent – the pulse of real estate technology
techsavvyagent.com/

 

Home Staging

SimpleAppeal.com: Increasingly investors are getting more creative and aggressive with the marketing of their own properties and we are seeing home staging playing a bigger role in that process.  Karen at Simple Appeal has some great advice on this increasingly important skill.

 

Outsource Your Marketing

SalesTeamLive.com handles all the work required to drive a stream of motivated potential clients to your business, using their Done-For-You Marketing Campaigns.

 

Section 8

Section 8 is a government subsidized rental program by the Department of Housing and Urban Development.  While you may get slightly lower rent with such tenants there is a huge amount of demand and you don’t have the same hassles chasing your rent checks since they are coming from the government.  Back in the research section there is a link to HUD’s Fair Market rents to get an indication of your projected income.

GoSection8.com allows you to list your properties for Section 8 tenants to find.

 

Short Sales

TheShortSaleService.com: They’ll handle the short sale for you.  Stop pushing paper around and spend your time more productively in your business.
Contractors

Use these sites to locate contractors if you need to do any repairs or rehab work.

Contractors.com
NeedContractor.com

 

Property Management

NARPM.org (National Association of Residential Property Managers) is a good place to start when looking for a property manager.
CompleteLandlord.com: Forms, letters, agreements, software and other resources for being a successful landlord.
Landlord411.com: More resources for landlords including tenant screening.
ClearNow.com: A leader in electronic rent collection, ClearNow, saves you a lot of time and hassle with collecting and depositing checks.
Rentomatic.com also automates your rent collection but looks like it might have a few extra features such as maintenance tracking and advertising of vacancies.
Tenant Screening

NTNonline.com: The National Tenant Network has been offering quality screening services for more than 25 years.

 

90 Real Estate Resources That Will Help You Succeed In Business

Buyer’s Contract & Earnest Money When Flipping Real Estate With No Cash or Credit

Earnest Money When Flipping Real Estate

Earnest Money When Flipping Real Estate

Buyer’s Contract & Earnest Money When Flipping Real Estate With No Cash or Credit

 

http://The-Flip-Man.com

Buyer’s Contract and Earnest Money from your buyer are explained in the above video.

http://junkers101.com

I will personally Teach & Mentor you on How to Flip Houses with no credit or cash. Enjoy the videos and audios of deals I’ve done and FREE REAL ESTATE INVESTING TIPS.

Creative Real Estate Investing Mentor and Guide

Earnest Money When Flipping Real Estate

Minimizing Earnest Money For Wholesalers

 By James Orr  

Many real estate investors are attracted to the lure of no money down – to invest in real estate without risk, or without using any of their own money.

So if you are going to wholesale real estate deals to other investors, how do you actually accomplish that with no money down or at least none of your own money, when most sellers are going to want to get some earnest money? That’s what I will be covering in this article.

Without giving you legal advice or boring you with technical jargon, earnest money is money that you put up with a contract to purchase real estate to show the seller that you are serious about buying their house. Usually, if you fail to perform according to the contract (in most cases that means buy the house), the seller gets to keep the earnest money you put up with the contract.

Often real estate investors put up as little earnest money as possible. However, remember that larger earnest money deposits can show your level of seriousness to a seller, which could translate into the acceptance of your offer over similar offers accompanied by less earnest money.

So, when we are wholesaling real estate, how do we deal with earnest money?

First, when we are wholesaling a contract, I like to try to negotiate to have the earnest money due after the inspection period. By the end of the inspection period, we should have our investor buyer lined up and we will ask them to put up the earnest money to show that they are serious about closing the deal.

Second, how much should we put up as earnest money? In most cases, if you are buying, you are trying to put up as little as possible. If you are selling, you want the buyer to put up as much as possible. So, when we are wholesaling, we may try to negotiate the amount that the seller needs to the lowest possible. But, when we try to get our investor buyer to commit to buying, we’d like to get as much as possible to ensure that they will be closing.

As a final option, some investors even use promissory notes as earnest money. You should consult your legal adviser to determine the laws in your area about using this strategy.

James Orr is a professional real estate investor, marketing expert and founder of the LearnToBeRich.com on-line investment game.

He works with a network of real estate agents, brokers and real estate investors across the United States through the AnalyzedDeals.com [http://AnalyzedDeals.com] website.

Article Source: http://EzineArticles.com/expert/James_Orr/531093

 

Buyer’s Contract & Earnest Money When Flipping Real Estate With No Cash or Credit

Are You Flipping Houses Or Wholesaling? What Types Of Leads Do You Need Right Now?

 

Flipping Houses

Flipping Houses

Are You Flipping Houses Or Wholesaling? What Types Of Leads Do You Need Right Now?

“Mark” tried to cram everything into one website. A page for motivated sellers, a section for buyers, private lenders… even rent to own. He said he was trying to “simplify” and save some money. But little did he know he was actually losing money every year by confusing his motivated house sellers on a website that was also pitching “discount properties”.

Sound familiar? 

So what should you do on your website as a wholesaler or flipper?

And this is a great question.

We’ll dive into that in a clear and simple way in today’s blog post and answer that question based on data with the answer to this… “Whatever makes it easier and gets your ideal prospects to their desired result as quickly and as smoothly as possible in as few steps required to make the sale

So, You’re Flipping Houses Or Wholesaling? What Types Of Leads Do You Need Right Now?

FLIPPING HOUSES OR WHOLESALING SYSTEM – TRY IT NOW, RISK FREE

You might be wondering how having more than one real estate investing website would even help.

And that’s a really valid question!

Because, for instance, if you own a plumbing business in your local town… one website for your company is all that you need.  Right?

So, the main thing to remember with your online marketing efforts when it comes to your website strategy is this…

the more focused you can make the message to the target prospectyou’re going after, the better the results you’ll get.

As famous copywriter, Robert Collier once said…

robert-collier-quote

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

FLIPPING HOUSES OR WHOLESALING SYSTEM – TRY IT NOW, RISK FREE

If you’re not joining that conversation in your prospects mind immediately… and you’re cluttering the message with things on your website not related to their problem and how you can help them… your results WILL go down.

So going back to the local plumber scenario… if you did plumbing services and you were also an electrician and did electrical work… you have two totally different services that require a completely different marketing message to effectively sell them your services (and ideally two separate websites).

You wouldn’t want to have the person looking for electrical work to have to wade through tons of content on your site about plumbing (a service that they don’t need).

Make sense? 

To say it again… the more focused you can make the message on the website specific to your target prospect (and what they need), the more engaged the visitor will be on your website and the more leads you’ll convert.

Why Is A Targeted Website Message Important?

Now that we understand that targeting your message on your website as much to your primary prospect as possible is important… let’s dive into why having that targeted message is important and works.

In short, us humans get distracted easily (especially online) and removing any chance of guiding your website visitor on the wrong path always improves your chances of making sure the website visitor gets your message and hopefully engages in it by becoming a lead for you.

According to a study, 55% of visitors spend 15 seconds or less on your website.  The more you can engage them and speak to them and their specific problems and needs… the longer you can keep them.

But our targeted websites at InvestorCarrot show a different story… 

avg-time-on-site

Why is that? 

Because we’re not sending a motivated seller to a website filled with content that doesn’t help them a darn bit… like stuff about your cash buyer program, or rent to own houses, or private lender program. That kind of stuff doesn’t matter to them and it just serves as a distraction to knock them off of the path of engaging them and converting them as a lead.

We’ll get into the “why” below here in a sec.

How Many Websites Do I Need If I Wholesale Or Flip Real Estate?

The general rule once again is this: How many completely different services are you offering and completely different prospects are you going after?

If you are a local house buyer (going after motivated house sellers) and you also wholesale those properties to cash buyers… those are two completely different prospects for two completely different services you offer.

If you have lease option houses available and are looking for tenant buyers… and are also looking for private lenders… those are completely different services and different prospects.

In both of those cases we’ve found that it’s much more effective to split those messages into separate websites.

So, if you’re a wholesaler and are looking for properties and looking for cash buyers, those websites should be separate websites.

So a minimum of two websites as a wholesaler in my opinion. 

How many websites do I need

You would for sure want a website dedicated to helping motivated house sellers… then your second website could pull double duty as your cash buyer website and main company credibility website (which our “Main Company” websites in Carrot do quite well).

I know there are lots of people out there who will argue with this and will say “You can put it all on one website for sure!“.

And they’re 100% correct.

You can.

But if on every page, the prospect is 1 click away from content that has nothing to do with them… and can even throw them off from the actual message on how you can help them… why would you want to take the chance of muddying the water?

If a motivated seller saw a link that says “Investment Properties 30-50% Discounts”… what do you think will pop up in their mind?

“Wow, if they can sell properties that cheap… I can’t imagine what they’re going to offer me. Darn bottom feeders”

Haha, maybe not those exact words… but even presenting a motivated seller with that content definitely doesn’t help your sale.

The “Across The Table” Test

Consider what you would say if you were sitting across the table with a client

One simple test I always run through mentally with my marketing messages is this…

… I imagine myself sitting across the table from my ideal prospect and run through in my mind what I’d say to that prospect.

How I’d find out what their main problem is, their motivations, and what they really need help with.

And then mentally run through how I can help them reach those goals.

In the case of a motivated seller… if you use this “Across The Table” test… would you hand them a brochure that talked about buying their property on one page and on the very next page it tried to sell them a discount property?

Or would you ever in the process of talking with a seller fit in… “Oh, and by the way… if you’re looking for an investment property you can get on our cash buyers list!”.

Of course not.

Why?

Because it has nothing to do with how you can help them in their situation and the only thing doing that does is potentially throw off your actual message of how you can help them with THEIR CURRENT situation… selling their house.

If it doesn’t pass the “Across The Table” test… my rule of thumb is that I try to separate those messages in my marketing as well.

On the other hand… if I’m talking to a potential cash buyer… it is very believable that I may find a way to mention our private lender program, because they may also be interested in being an investor with us as well. So those could work very well on the same website.

Make sense?

With that said, in no way am I saying that you can’t pull in online leads with an “all-in-one” site that is for motivated sellers, cash buyers, lenders, tenants, etc.

I’m just making the case for how much more effective it can be to target your messaging to eliminate the chance that a prospect would choose to not work with you because of a muddied message.

If you lost just 1 deal over a 5 year period because your website spoke to too many different prospects at once… that would cost you at a minimum $10,000.

With how easy it is to launch a website on InvestorCarrot… why take that risk?

FLIPPING HOUSES OR WHOLESALING SYSTEM – TRY IT NOW, RISK FREE

So How Many Websites Do You Need If You Do You Need?

If you’re a real estate wholesaler or house flipper… 

… we suggest 2.

One for motivated sellers and one that pulls double duty for cash buyers / main company credibility (even helps out with private lenders).

Then if you want to attract other types of leads like rent to own or note sellers… those may be great as separate sites.

The one rule of thumb is definitely don’t cram all of those “focuses” into one site. It’ll kill your performance and confuse your motivated house sellers.

If you are a note buyer / seller… 

… we suggest just 1.

A person selling a note tends to be a person experienced in the process. So sellers expect to go to a “broker” and won’t be confused by seeing notes for sale on the site.

If you’re a buy and hold investor or multi-family investor… 

… one total website for all of your properties works great. Your focusing on attracting tenants. But if you want to attract private lenders as well to partner on your deals… then set up a 2nd website that is a main company credibility site.

Keep it simple. As few sites as possible without confusing the message on your important prospects.

And as always… shoot any questions our way!

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

FLIPPING HOUSES OR WHOLESALING SYSTEM – TRY IT NOW, RISK FREE

Are You Flipping Houses Or Wholesaling? What Types Of Leads Do You Need Right Now?

{Infographic} – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate (Checklist)

Real Estate Investor Website

{Infographic} – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate (Checklist)

Infographic – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate Checklist

There are two core elements to generating qualified leads online for your real estate investing business.

Whether you’re a wholesaler, flipper, buy and hold investor / landlord, rent to own, note buyer, even self-storage… the lifeblood of your online lead generation hinge on these 2 elements.

  1. Traffic – Getting qualified people to your website
  2. Conversion – Getting as many of those qualified people who need your services to engage in your website by entering their information or calling you on the phone

Both elements are a big deal because you can have all of the qualified traffic in the world, but if your real estate investingwebsite’s aren’t converting well… you’re leaving tons of money on the table.

And if your website is the best converting thing since sliced bread… but you don’t have any qualified people visiting your website, it’s almost like keeping a Ferrari in the garage and not letting it hit the road and do what it does best.

Real Estate Professionals - Stop Losing Leads Because of An Underperforming Website - Click Here

 

Real Estate Investor Website

In today’s post we’re going to run through some examples of ways you can boost the number of leadsyou get with your real estate investing websites without having to generate any more traffic. Now, this is assuming you’re already pulling in a consistent stream of qualified leads.

You can also download a simple checklist that you can save on your computer or print off as a handy reference when you’re making these changes on your website.

7 Of The “16 Points To Check Off” To Boost The Performance And Leads On Your Real Estate Website

Real Estate Investor Website

Here are 7 of the 16 points to check off as you’re building or optimizing your own real estate websites to convert more qualified visitors into leads. Some of these may seem obvious, but sometimes the seemingly simple tweaks can make the biggest difference.  We have 37 points of Carrot Conversion built into our websites that help our members pull in more leads. We’ve pulled out 16 of them and made a simple checklist for you to boost your own conversions.

(Or, if you don’t want to worry about this, these are all built into InvestorCarrot websites. Take a demo or join today. And we’re continually testing and improving performance on our system each month). 

Download the full 16 Point Conversion Checklist on this page below. 

1. Put Your Main Call To Action Clearly OnEvery Page Of Your Website

Most real estate investor websites just have the phone number at the top of the website and the form for motivated sellers or cash buyers (or in this case note sellers) to opt in just on a few pages. Usually on their home page, a squeeze page, and maybe another one.

But we’ve found it works best to include a way for your website visitors to convert into a lead on every page… just a click away. This way they don’t have to look far to take that next step on your website when they’re ready.

Real Estate Professionals - Stop Losing Leads Because of An Underperforming Website - Click Here

 

real estate websites
Put Your Main Call To Action On Every Page: Notice on this note buying website the multiple crazy clear calls to action? These are on every page on the website…

2. Have A Clear Benefit Oriented Headline On The Top Of Your Homepage And Main Landing Pages

Many websites we see that rank high in Google have done a great job ranking well… but then they totally fall flat when it comes to converting the visitor into a lead once they get one.

One big reason we see time and time again is they fail to show the visitor exactly how they can help them within the first 3 seconds of the visit. As we’ve written about before, add a very clear benefit oriented headline that tells the visitor the benefit they’ll get by working with you.

Real Estate Investor Website
Ask yourself, “What is it that my prospect actually wants?”… then give them that in your web page headline. In this case, the rent to own tenant doesn’t want a free report, they want to see a darn list of houses. So give them that benefit and lead them to the opt in form to get it.

3. Use Color And Contrast To Help Your Call To Action Area Stand Out

Just like with your direct mail, bandit signs… and heck, even stop signs on the street… contrast attracts the eye.

A mistake many real estate investors and agents make is that their call to action buttons on their website blend in with the background of the website.

Take these 2 websites below as an example. The one on the right is an InvestorCarrot site. Notice how the eye is naturally drawn to the action area on the page. The contrast with the Orange color and different background on the form draw the eye there. On the website on the left, the button is the same color as the opt in box… which is the same color used throughout the rest of the website. They blend in and the eye is instead drawn to the lady’s face on the left side of the screen.

If they add some contrast to that “submit” button so it stands out on the page, it would likely provide a small boost in conversion on the page.

Also, our tests have shown that making the opt in button have a benefit in it rather than “Submit” can boost conversions dramatically. (In this case, over 40%)

Real Estate Investor Website

 

4. Ensure Your Phone Number Is At TheTOP and Bottom Of All Of Your Web Pages And “Tap To Call” On Mobile Devices

mobile-website-real-estate-optimizedWhen we dig into our data here at InvestorCarrot, we often find some really interesting things.

One of the latest trends has been how important the mobile experience is for someone landing on your website.  40%+ of the leads our members generate each month come from mobile devices… but 25-35% of the traffic each month is on mobile devices. That’s a disproportional number of our leads coming from mobile devices. Why?

Because we’ve engineered a great mobile experience on our platform for motivated sellers, cash buyers, tenants, etc… and 9 out of 10 websites our members are competing with online have terrible mobile experiences.

So make sure your phone number is at the top of the website, your menu and logo are shrunk down so they don’t take up much space, and your call to action / opt in box are no more than a half swipe down the page for the mobile visitor.

5. Add Credibility Badges On Your Website

I wouldn’t suggest this as one of the first things you’d do, because there’s other more “low hanging fruit” as far as getting conversion bumps that you can do.

But in every test we’ve ran where we added a credibility badge like a BBB logo on the website… and not just on the website but at the top of the website above or just next to the main call to action form, we’ve seen an increase in the conversion on the page.

Why?

People are skeptical by nature and we look for cues as to the trustworthiness of a website. Since the BBB is a widely recognized brand and trusted source, seeing that on your website gives that warm and fuzzy feeling that you’re a safe company to do business with.

 

real estate websites
Nearly 10% More Leads From Building Trust With The BBB… This company is a client of ours at our Enterprise level (only for companies that do at least 80+ deals a year already) and they had their BBB badge on the site, but it was further down. We moved it to the top and saw an immediate boost of almost 10% more leads.

6. Don’t Ask For Too Much Information Right Away. Reduce Your Initial Form To 3-4 Form Fields Ideally

In our tests and other tests outside of the real estate industry, test after test has shown that the more form fields you ask your visitors to fill out, the lower the conversion rate.

Now you may be saying, “Ya, but the more form fields the more qualified the leads too!

And you’d be 100% correct.

But in our tests, we’ve found that there’s the highly motivated lead who will fill out the form whether it has 4 fields on it or 8… but there’s also the “on the fence” leads that wouldn’t fill out a longer form but will “dip their toes” in on a shorter form first.

Then we pass that lead to a longer “2 step” form immediately where we’ll further qualify them. There’s a psychology term called Commitemnt and Consistencywhere us humans are hard wired to follow through on bigger commitments after we’ve made small ones. Our 2 step opt in process with 3-4 form fields on the first form and then the longer form on the second step convert more leads on the front end and end up getting more people to further qualify themselves on the 2nd step than if you were to ask for more information on the first form.

Real Estate Investor Website
Make it easy for your cash buyers, sellers, tenants, and lenders to engage on your website. It can be intimidating to make a seller jump through 10 form fields on the first step. Make it easy on step 1 to get their info, then further qualify them on step 2.

7. Show Website Visitors You’re Real People Behind The Company

Many of your website visitors may be skeptical before they even land on your website. Motivated house sellers may have heard about the “house flipping scams” on the news (that of course have nothing to do with how you run your business) and project that fear on every house buyer they come across.

The same goes for selling investment properties. Too many people list bogus houses on their websites or they don’t ever list any at all and are building a cash buyer list without taking any real action to get any properties on the site… and it can breed skepticism.

One way to combat that is to connect with your website visitors on a more personal level.

Show them you’re a real person behind the company.

According to a Stanford study called the Stanford Web Credibility Research study, several of the top 10 ways to increase the credibility of your website involve you just opening up and showing you’re real.

Real Estate Professionals - Stop Losing Leads Because of An Underperforming Website - Click Here

 

 

real estate websites
Stanford Web Credibility Research Results: The orange arrows point to the credibility elements that involve you making it easier to connect with you as a person. It matters.

You can do this by… 

  • Building out a simple about page that has a picture of you / your team and what you stand for
  • Making it easy for people to contact you
  • Show that you have the expertise to help them(testimonials are amazing validators of your expertise)

Just get creative and connect with your website visitor on your website the same way you would in person.

Download The Rest Of The 16 Carrot Conversion Points Checklist Below!

I hope you have at least 1 or 2 things you can implement in the 7 real estate website conversion tips above.

Like I mentioned, here at InvestorCarrot we’re continually testing and improving the effectiveness of our Inbound OnlineMarketing websites for investors and agents so our members can focus on what they do best.

We have over 37 elements we’ve found boost conversion that we’ve built into every InvestorCarrot website on our platform.

We’ve picked out 16 crazy effective Conversion tweaksyou can make and put them in the download below.

Feel free to share this with your colleagues and implement some this week!

Download 16 Conversion Tips Checklist

And if you don’t want to have to worry about staying ahead of the conversion curve, but you don’t want to miss out on leads that may be slipping by you because your website is underperforming, head over and check out our plans here at InvestorCarrot and pick the one that’s right for you. You can have your first website with us launched live in less than 5 minutes.

{Infographic} – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate (Checklist)

Free Webinar – Local Real Estate Buying & Selling Strategies

Free Webinar - Local Real Estate Buying & Selling Strategies

 6 Simple Tips To Master Location-Based SEO And Skyrocket To The Top of Search Engine Results

Last updated on

2015.06.04-locationbasedseo--main

 

 

 

 

Learn How Local Real Estate Investors Can Attract Sellers, Buyers, And Tenants Leveraging the Internet Through Inbound Marketing

In the early days of the web (the “caveman days” when we were still rubbing two sticks together to make websites out of html) there was a land rush on high level domain names of one or two-words for really general phrases. Things like “realestate.com” and “homes.com” as an example.

At the time, targeting search terms like “real estate investing” was in high demand.

Today, people are a little more sensible (a little more) and they understand that owning a domain name with only one or two words might work if you’re trying to offer generic information to a wide audience but not if you’re trying to market to a specific location-based audience.

Targeting a search term like “real estate investing” makes sense for a wider, more generic audience, while targeting a location-based search term makes far more sense for most investors who are buying, renting, and selling properties.

Here’s What I Mean By A Location-Based Search Term

If you live in Chicago and you want to try a new restaurant, you wouldn’t likely sit down at your computer and just type “restaurant” into the search engine.

You know you may get a whole bunch of links… none of which will be relevant to you.

Instead, you type something like “Chicago restaurants” or perhaps even something more specific, such as “pizzeria” and the name of a neighborhood in Chicago.

And the restaurants that show up for that search result? They were smart enough to use location-based SEO to optimize their websites. They built their sites around the location-based keywords that you used to search.

Yes…

… Google is getting better and better at creating location based search results on the more generic topics where people are likely looking for something in the city they’re searching… like “restaurants”, “plumbers”, and “real estate agents”.  But for the sake of what most real estate investors want to rank for, Google hasn’t quite figured out how to know the most relevant location to serve up results for terms like “investment properties”… so they show national results.

Location Based Results On A General Term I Searched…
(I’m in Roseburg Oregon)

location specific seo for real estate
Google Serving Up Location Based Results… on the more generic topic that tend to be very local in nature. Like agents, restaurants, plumbers, etc.

The same idea applies to real estate investors. You have a location-based service and your website should be optimized for your location.

You’re not targeting a general, national audience with your generic information; you’re targeting a location-specific audience with location-specific information. In other words, you’re offering to buy, rent, or sell a property in a specific place.

To illustrate that… here’s what pops up when I search a general term like “sell my house fast” in Google.

Notice These Results Are NOT Location Based

Which means the results are very un-targeted and very hard to rank for… but this is the main SEO mistake most real estate investors make. Not targeting their website and pages to specific locations your prospects may be needing your services in.

motivated house seller leads seo
Google hasn’t learned how to build in location based results for non-location specific searches that are important to real estate investors.

Or a phrase like “we buy houses in Eugene, Oregon“. That’s a location specific search.

To help you take advantage of “local SEO“, here are 6 simple tips to master location-based SEO on your real estate investing website:

1. Be As Specific In Your SEO As Your Audience Will Be In Their Search

local seo for real estate
A Location Specific Page… this page ranks very well in the Portland market and is starting to pull in some leads now. We got it there by building out pages for each specific city / market he buys houses in,optimizing them, and letting the SEO gods do their thing.

One investor I worked with wanted to improve his local SEO.

I asked him what location he served and he gave me the name of the county he worked in. I asked him if his prospective home sellers would search for the name of that county when looking to sell their home.

It was an “aha!” moment for him when he realized that they would more likely use the name of their city – not the county – to find the information they were after.

NOTE: We base all of our lead generation decisions on data. So in some areas, people do search by county… most they don’t. Just get to know the ways that house sellers, buyers, tenants, etc. talk about the area they live in. If they use “Berks County” to refer to their area all of the time… it may be a good idea to setup a page optimized for the county as well.

2. Consider Multiple Pages – Or Even Multiple Websites – For Multiple Locations

city specific pages for real estate markets
With Our “City Specific Landing Page” strategy and system in InvestorCarrot... we’ve made it easier to launch pages specific to each city / state you invest in. This helps put more pages on your website and get in front of more people rather than relying on 1 page to pull all of the SEO weight.

Chances are, you serve more than one location – perhaps multiple neighborhoods, towns, or cities in your area.

Depending on the amount of business you expect to get from each one, you might consider creating multiple pages (each page optimized for a different town or city) or even multiple websites if the markets are completely different and it doesn’t make sense to keep them on the same website.

Of course it probably doesn’t make sense to create a site for every single municipality in the area you serve but you should probably focus on the major ones (at least at first).

3. Don’t Just Think Location… Think Action

what keywords and verbs do people use?
A shot from our SEO Keyword Bible... showing some of the rent to own tenant buyer keywords… which gives you a good idea of the “verbs” they use in their Google searches that we want to include on our websites.

A location is only part of it.

Of course your SEO should not only be built around a location but also needs to be built around the appropriate verb.

What verb is your audience searching for?

Sellers are probably using the word “sell”, tenants are probably using the word “rent”, and buyers might be using words like “buy” or “invest” (depending on what kind of buyers they are). Creating a location based SEO strategy needs to include the right location but also the right verb for the people you’re reaching.

In fact, our research has shown that for every category of lead the average real estate investor is looking for (motivated sellers, cash buyers, tenants, lenders, etc.)… there are just a handful of “verbs” that those prospects are going to Google to search.

Reminder:Download our FREE SEO Keyword Bible if you haven’t already!

4. Extend Your Local SEO Beyond Your Website

local seo for your youtube marketing
The same investor dominating the top 5 results in Google… This InvestorCarrot member is dominating the top 5+ results in Google for this location-based search phrase in his market. He got his Carrot site ranked #1 and #2, then turned on the afterburners by optimizing Youtube videos for the same location-based search phrases.

Although you should optimize your website with location-based SEO, it shouldn’t stop there.

Use a service like Google My Business to help you place your business on a map, just as the real estate agents in the first picture above did.

And it shouldn’t stop there.

You can apply the same strategy to other sites and accounts, including Twitter, Facebook, LinkedIn, Google+, Instagram, Pinterest and more.

Each of these sites is an opportunity to create some location based SEO. (For example, if you specialize in selling homes in Chicago, you may consider a Twitter handle like @BuyChicagoHomes.

Last, in our 3 Lead Per Day Training inside our InvestorCarrot platform, we have an entire training program on using YouTube to generate leads. Optimizing your YouTube videos for those local SEO terms your prospects are typing in will help you get in front of the people that matter… the people you can actually do business with and help.

5. Extend Your Location Based SEO With Additional Differentiation

neighborhood based local seo
People are searching by neighborhood sometimes… In this quick search I did in Google, you’ll notice the suggestions Google gives me.

Notice in the picture above the suggestions Google is giving me.

Those suggestions are based on Google’s search data… and enough people type those phrases each month to matter.

So if you had a house for rent in the Highlands… I’d create a page on your website optimized for that very hyper-specific local SEO phrase… plus I’d also spin up a YouTube video for that phrase.

In highly competitive markets, you’ll need more than just location to differentiate.

If you work in a highly competitive market, then simply optimizing with location based SEO alone might not be enough. You may need to become even more granular in your location (drilling down to the neighborhood instead of just the city) or add something else to your Unique Selling Proposition (USP) to help you stand out from the crowd.

You’d be surprised how specific some web searchers are getting in their searches.

6. Make Sure You Have A Call To Action!

jhkjh
Notice on this note buying website the multiple crazy clear calls to action? These are on every page on the website

Location-based SEO is an indicator that someone is ready to do business.

They’re highly targeted.

And in the area you can actually help them.

A home seller who wants general information about the idea of selling their home might search “how do I sell my home for cash?” but that same seller will be more likely ready to act when they to search “how do I sell my Chicago home for cash?”.

So make sure your website is structured in a way that it will convert a visitor into a lead… and a deal well.Download our 16 Point Website Conversion Checklist here to make sure your website performs well when a visitor lands on your website.

Get Started Now To Master Location Based SEO On Your Real Estate Investing Website

As an investor working within today’s web environment, your best strategy to gain the attention of prospective clients in your market is to use location based SEO.

The InvestorCarrot platform is built from the ground up to make it crazy easy to leverage local SEO and outrank your competition. So take a demo of InvestorCarrot and see if it’s a fit.

See our plans or take a demo… but above all, get some content marketing going on your real estate websites this week!

How Do I Sell My Home For Cash? Real Estate Marketing Strategies


Real Estate Lead Generation Tip – Is Your Website/Blog Mobile Optimized?

investor carrot lead generation report

Real Estate Lead Generation Tip – Is Your Website/Blog Mobile Optimized?

Is your real estate investor website mobile responsive? If it not, you’re falling behind the curve and losing out on a major portion of leads. Here’s two easy ways to mobile responsive site test your REI website.

Did you know most leads viewed 3-4 pages before they opted in? What does this mean for your website? This month we will quickly break down our leads by traffic source and then get into a few more interesting reports like “Page Depth”. We will show which states are generating the most leads and how many website pages are visited before a potential lead opts-in.

A quick note, the purpose of our Carrot harvest reports is not to brag or boast. But, rather, we take pride in be transparent and sharing our data. This allow real estate investors a peek to see what is working for inbound online marketing.

In today’s report we’ll dive into…

  • The opt in leads (this does NOT include phone call leads which easily doubles the amount of leads in total) for the month of April
  • The main lead sources (where are your leads coming from?)
  •  keeps climbing
  • Which states have the highest conversion rates?
  • Why conversion rates are lower in a hot sellers market
  • How many pages do the majority of your leads view before they opt in (the case for websites vs. squeeze pages)

For InvestorCarrot members, we hope you use the data found in harvest reports as an inspiration to know that your hard work will pay off and that implementing the training and resources will help you generate more traffic and convert more leads.

For non-Carrot members, use this as research to find out what’s working in today’s market… and then get out there and implement these strategies on your websites!

Where Did The 15,825 Real Estate Investing Motivated Property Seller, Cash Buyer, Rent To Own, And Private Lender Leads Come From April 2016?

Investor Carrot Client Leads April 16

Real Estate Investing Lead Breakdown… this snapshot shows the breakdown of leads generated in the past 30 days through InvestorCarrot.

Again, we don’t show these numbers to brag, although we are proud of our members and the numbers they’re pulling!

We have always been transparent and honest because it’s breed into our Core Values. Our goal is to present this data in hopes that it helps you with your inbound marketing and real estate investor website optimization. We’re are always ready to help.

As you can see, the vast majority of the leads in the past 30 days are from organic SEO. No surprise there.SEO is still the driving force behind inbound marketing.

Google won’t give us the specifics on this direct/none data, but huge majority of those leads can be counted as SEO. While, another portion of those direct/none leads come from Craigslist ads. They show up in the “(direct)” section because Craigslist doesn’t allow live links in real estate ads any longer in the majority of cities… so people have to copy and paste the URL into the browser to go to the website… which would make it a “direct” link to the site.

Mobile Is The Now (in a big way)

We’ve talked about it many times… and will continue to do so… if your website isn’t AMAZING on mobile (NOT just “mobile friendly”) you’re losing leads.

Mobile Gets Fewer Visitors But MORE Leads

Carrot mobile lead generation
Mobile Optimized Websites extremely important opportunity for real estate investors to capture and convert leads. Carrot sites are now consistently generating 50% of your leads… this is because we’ve focused so much on crafting a high performing mobile responsive design to convert… not just to be “mobile friendly”. Does your website convert well on mobile or is it just “mobile friendly”?

Back in August we reported that mobile leads were the future. Now…mobile leads are consistently generating over 50% of leads in the device category. That shows how important it is to have a mobile responsive site ready for your potential leads.

We say this all the time, but we really do love seeing our customers have success and grow personally and professionally. The reality now is that you must have a mobile friendly website. It needs to be quick and simple to use, or visitors are going to leave. That is why continue to test and improve our websites, to ensure they give your visitors the best experience possible.

If you’re not a Carrot member and your website is not responsive and mobile friendly you must get a web developer to help you out. Or, jump on over to a mobile optimized Carrot site.

Top 10 Lead Generation Conversion Rates By State (With At Least 2000 Sessions)

We’ve published about this before, but as real estate markets heat up conversion rates for the wholesaler / flipper motivated seller website decreases a bit. If you check back on Harvest Reports from last year you’ll notice the conversion rates were a tad bit higher.

That’s all normal in a hot sellers market and if you’re doing any direct mail you’re seeing the EXACT same thing happening as well. 2-3 years ago you could send out a 1,000 piece mailing and get X amount of leads… today you have to send out a 5,000 piece mailing to get the same amount of qualified leads.

Why? It’s the market.

When sellers have more options to sell they look more, they get the confidence that they can sell it themselves, they list with an agent because houses are getting above asking price offers in many places, and we all have to cut through more clutter that sellers are seeing in their everyday lives.

Which States Have The Highest Average Conversion Rate In Today’s Market?

Top real estate lead generating states
See The Top Spots For Real Estate Investing Leads… North Carolina, Tennessee, Massachusetts & Pennsylvania round out the top 4 states for highest converting states. One statistic that is always a fun and interesting to take a look at is the lead conversion rate breakdown by state. In April, North Carolina earned the top spot followed closely by Tennessee.

 

Why is that? A lot of the real estate market depends on where you are transacting your deals. These states typically perform higher than other states as far as conversion rate… but as I dive into below… very hot sellers markets tend to have lower conversion rates. So if your state isn’t on that list above, don’t sweat… it’s just a cool stat more than anything.

So what can you do?

Try and understand your leads better, what messaging do they respond to? To convert more visitors to leads, try switching up the copy in your hero section. Answer a question that they might have when they land on your site.

Instead of offering them a quote, consider offering them a consultation call, a free estimate of their houses worth, or a custom solution to their housing situation.

How Many Pages Did Visitors View Before Converting To A Lead?

The age old battle of “squeeze pages vs. websites” will continue until websites are no longer a thing… but we usually try to take the data driven approach to what works. We’ve tested squeeze pages vs. mini sites setup the way we set them up (so every page is geared to convert a visitor into a lead very strategically) and for motivated house sellers our style of “mini site” has always performed better.

But when we dive into the data even more… you see how darn important it is to your best leads to dive into the information on your website.

Most Of Your Leads Like To See 3, 4, or 5 Pages BEFORE They Opt In…

number of page visited before opt-in
This report shows how many pages visitors landed on before opting-in as a lead.

This month we also took a look at some different stats: How many pages did a visitor visit before turning into a lead.

What should you do with this data?

First off, if you only have a 1 or 2 page website… you should probably add more content and pages to your site. Build out an amazing About Page, a great FAQ page, describe how your process works, add in some city specific pages, and more.

But make sure to structure your pages to all convert. You can use our FREE Conversion Rate Guide + Checklist here to help you make your website performs better.

This type of data allows a journey into the psyche of a user. A large majority like what they see after visiting five or less pages. But, there’s still plenty that it takes 6,7, 8…to make the decision. Notice that two page visits is in the middle. Pretty cool stuff!

It also shows the importance of optimizing all of your pages. Such as, making sure you capture and add testimonials to your site. If you need help, check out the various types of testimonials real estate investors can use to build credibility. There’s no better way to build trust with your customers.

Take the time to personalize and search engine optimize your site. That time spend = High ROI.

Is your real estate investor website mobile responsive? If it not, you’re falling behind the curve and losing out on a major portion of leads. Here’s two easy ways to mobile responsive site test your REI website.

How Is Your Online Lead Generation Going For Your Real Estate Investing Business?

If you’re interested in leveraging our Inbound Online Marketing platform at InvestorCarrot, our training, and our support team, take a demo or checkout our plans.

Over the last several months we’ve been developing some new features to further real estate investor success. We’re proud to have announced our new robust analytics, slick dashboard, and fresh site design options. Check’em out here.