This book is the culmination of 23 years of owning an upscale wholesale bakery servicing hotels, restaurants and caters as well as a retail clientele. It covers everything from finding a location for retail or wholesale baking, how they differ and where to locate them. Equipment, business plans including where to find money, insuranance, licensing, client needs, packaging, how to price out, employees and baking information. This book is everything I wish I knew when I first opened my bakery.
Baking as a Business will answer many questions regarding what is necessary to start a successful baking business.
This study guide and test preparation manual has been updated to provide the latest information in real estate finance, federal law and regulation, and appraisal license requirements.
Explains all aspects of real estate law and finance, including contracts, deeds, appraisals, brokerage, leasing, mortgages, federal regulation of Fair Housing, Truth-in-Lending, and environmental matters
Presents more than 1,600 practice questions similar to those found on licensing exams, including 9 model tests
All questions answered and explained
The authors, who are experienced brokers and teachers, have included an extensive glossary of real estate terms that include practical examples.
Would you like to drive more business from Yelp from having a 5-Star Listing? This book is a guide on how to develop a Yelp strategy for your business and then how to drive solid business rankings within Yelp, obtaining quality 5-star reviews from your customers and clients. Improving a business listings’ overall score relies upon 5-star reviews and you’ll quickly learn the best practices and secrets on how other businesses do it quite successfully. You’ll also discover what other business owners do to be on top in their business category on Yelp.
If you wish to elevate the Yelp ranking for your business, or you are simply trying to cut your time down and your marketing costs (through repositioning your business in a way that makes any negative reviews for your business simply irrelevant), this guide is a great read and match for your needs. I cover all these angles in detail in this guide and explain the quickest way to win on Yelp. I share the secrets to garnering 5-Star reviews, becoming the Best-of-Yelp in your business category, and how to dominate over your competition within the Yelp business rankings.
The evidence used to write this book came from an incredible number of sources, including my own advanced data analysis of over 209,000+ reviews, dozens of business owner and marketing manager interviews, and from my personal experience as a professional Yelp Consultant for small and medium size businesses across the globe who successfully turned their Yelp listing around. I also share examples from business owners from their own discoveries on how they are generating 5-Star reviews and how they keep them past the Yelp review filter successfully. This book doesn’t just simply speculate on what could or couldn’t work; nor is this book derived by copy-and-pasting publicly known information. What’s contained in all of the chapters is knowledge that’s taken nearly a decade of compiling and analyzing an immense amount of Yelp-review and Yelp business listing data.
I share this all in simple language and bypass your need to research the broad review spectrum with deep review and listing analysis. I also incorporate examples for my own businesses as noted success stories on Yelp. Ultimately, this book is intended to be your go-to guide for learning the Yelp business listing secrets and how to garner new business from your Yelp listing.
After reading this book, you will have a solid checklist for your business of what to do to implement your strategy and your tactics with Yelp reviewers. You will also discover how to ensure new 5-Star reviews are meaningful and how to maximize your marketing potential with Yelp without expanding your marketing budget. I walk through three distinct successful strategies, and the tactics are explained in the most aggressive form – then broken down where the strategy calls for a less-aggressive approach.
While the book is primarily focusing on how businesses successfully obtain 5-star Yelp reviews, I also elaborate on the other strategy alternatives, including how to position your business away from any existing 1 and 2-Star reviews being relevant to your customers. As the business-owner or marketing manager for your business, I walk through how to incorporate a business Yelp listing’s rank into your marketing endeavors.
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information.
The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns.
Consumer Psychology in a Social Media World
will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.
Thebenchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success
The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you.
Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies.
The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.