3 Battle Tested Elements of a Successful Internet Marketing Business

When you are new to the world of Internet marketing, it is easy to get yanked from one thing to another and not really know what to focus your efforts on while getting your business started. Here are three major elements that will go a long way to ensure you success online if you focus on and mater them.

1. A Hungry Market That Spends Money:

One of the first steps in starting a online business is to pick a niche or target market. This is also where many newbies get hung and it’s no wonder. Everywhere we read, we are getting advise that say’s jump into a small niche with little competition. The Internet has been around long enough now that if a niche has little competition, there is a good chance it is because there is no money being made or spent in that niche. Find a niche that is hungry and spends money>

2. Build a list:

Building a list of subscribers in your chosen market is essential to the long term success of your online business. By having a list, you will have the ability to stay in contact with your prospects. You will be able to build trust and offer value over time. This put’s you in a much better position to actually sell something. Think about it, wouldn’t you rather buy from someone that you trust and that you know gives you value? Of course you would.

3. Strive to provide solutions:

Often we see the new Internet entrepreneur working hard to sell things and yet they just never make anything happen. There could be many reasons for this but my take is that they are trying to sell things for the purpose of making money. Now don’t get me wrong, making money is a good thing and most likely the reason that people go into business online. However, selling products that don’t benefit the customer can be sure death in any business. Make an honest effort to serve your market by offering real solutions to real problems and your Internet marketing business is sure to succeed.

Would you like to learn more about starting a Internet marketing business? I just completed a brand new free guide.

200 Things A Real Estate Agent Or Investor Should Do To Sell Houses Faster!

The Future Of Real Estate Content Marketing

Video – The Future Of Real Estate Content Marketing
Put Your Engagement On Steroids And Win More Listings In Your Local Market. Grab 750+ Real Estate Videos & Animations You Can Customize And Mix And Match To Your Heart’s Content!

11 Modules

200 Things A Real Estate Agent Or Investor Should Do To Sell Houses Faster! Mix & Match Videos

This is the video collection local marketers and real estate agents have been lusting for! Eleven modules – each contains two animations for each real estate task – mp4 video and SWF animations.

You can mix and match these animations to create videos in most popular video editors, including ExplaindioVideoMakerFX,Camtasia, Screenflow, and PowerPoint.

Module 1

Pre-Listing Activities

1. Make appointment with seller for listing presentation.
2. Send a written or e-mail confirmation of appointment and call to confirm.
3. Review appointment questions.
4. Research all comparable currently listed properties.
5. Research sales activity for past 18 months from MLS and public databases.
6. Research “average days on market” for properties similar in type, price and location.
7. Download and review property tax roll information.
8. Prepare “comparable market analysis” (CMA) to establish market value.
9. Obtain copy of subdivision plat/complex layout.
10. Research property’s ownership and deed type.
11. Research property’s public record information for lot size and dimensions.
12. Verify legal description.
13. Research property’s land use coding and deed restrictions.
14. Research property’s current use and zoning.
15. Verify legal names of owner(s) in county’s public property records.
16. Prepare listing presentation package with above materials.
17. Perform exterior “curb appeal assessment” of subject property.
18. Compile and assemble formal file on property.
19. Confirm current public schools and explain their impact on market value.
20. Review listing appointment checklist to ensure completion of all tasks.

Module 2

Listing Appointment 

21. Give seller an overview of current market conditions and projections.
22. Review agent and company credentials and accomplishments.
23. Present company’s profile and position or “niche” in the marketplace.
24. Present CMA results, including comparables, solds, current listings and expireds.
25. Offer professional pricing strategy based and interpretation of current market conditions.
26. Discuss goals to market effectively.
27. Explain market power and benefits of multiple listing service.
28. Explain market power of Web marketing, IDX and REALTOR.com.
29. Explain the work the broker and agent do “behind the scenes” and agent’s availability on weekends.
30. Explain agent’s role in screening qualified buyers to protect against curiosity seekers.
31. Present and discuss strategic master marketing plan.
32. Explain different agency relationships and determine seller’s preference.
33. Review all clauses in listing contract and obtain seller’s signature.

Module 3

After Listing Is Signed

34. Review current title information.
35. Measure overall and heated square footage.
36.Measure interior room sizes.
37. Confirm lot size via owner’s copy of certified survey, if available.
38. Note any and all unrecorded property lines, agreements, easements.
39. Obtain house plans, if applicable and available.
40. Review house plans, make copy.
41. Order plat map for retention in property’s listing file.
42. Prepare showing instructions for buyers’ agents and agree on showing time with seller.
43. Obtain current mortgage loan(s) information: companies and account numbers.
44. Verify current loan information with lender(s).
45. Check assumability of loan(s) and any special requirements.
46. Discuss possible buyer financing alternatives and options with seller.
47. Review current appraisal if available.
48. Identify Home Owner Association manager if applicable.
49. Verify Home Owner Association fees with manager–mandatory or optional and current annual fee.
50. Order copy of Home Owner Association bylaws, if applicable.
51. Research electricity availability and supplier’s name and phone number.
52. Calculate average utility usage from last 12 months of bills.
53. Research and verify city sewer/septic tank system.
54. Calculate average water system fees or rates from last 12 months of bills.
55. Or confirm well status, depth and output from Well Report.
56. Research/verify natural gas availability, supplier’s name and phone number.
57. Verify security system, term of service and whether owned or leased.
58. Verify if seller has transferable Termite Bond.
59. Ascertain need for lead-based paint disclosure.
60. Prepare detailed list of property amenities and assess market impact.
61. Prepare detailed list of property’s “Inclusions & Conveyances with Sale.”
62. Complete list of completed repairs and maintenance items.
63. Send “Vacancy Checklist” to seller if property is vacant.
64. Explain benefits of Home Owner Warranty to seller.
65. Assist sellers with completion and submission of Home Owner Warranty application.
66. When received, place Home Owner Warranty in property file for conveyance at time of sale.
67. Have extra key made for lockbox.
68. Verify if property has rental units involved. And if so:
69. Make copies of all leases for retention in listing file.
70. Verify all rents and deposits.
71. Inform tenants of listing and discuss how showings will be handled.
72. Arrange for yard sign installation.
73. Assist seller with completion of Seller’s Disclosure form.
74. Complete “new listing checklist.”
75. Review results of Curb Appeal Assessment with seller and suggest improvements for saleability.
76. Review results of Interior Decor Assessment and suggest changes to shorten time on market.
77. Load listing time into transaction management software.

Module 4

Enter Listing Into MLS

78. Prepare MLS Profile Sheet–agent is responsible for “quality control” and accuracy of listing data.
79. Enter property data from Profile Sheet into MLS listing database.
80. Proofread MLS database listing for accuracy, including property placement in mapping function.
81. Add property to company’s Active Listings.
82. Provide seller with signed copies of Listing Agreement and MLS Profile Data Form within 48 hours.
83. Take more photos for upload into MLS and use in flyers. Discuss efficacy of panoramic photography.

Module 5

Marketing The Property

84. Create print and Internet ads with seller’s input.
85. Coordinate showings with owners, tenants and other agents. Return all calls–weekends included.
86. Install electronic lockbox. Program with agreed-upon showing time windows.
87. Prepare mailing and contact list.
88. Generate mail-merge letters to contact list.
89. Order “Just Listed” labels and reports.
90. Prepare flyers and feedback forms.
91. Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability.
92. Prepare property marketing brochure for seller’s review.
93. Arrange for printing or copying of supply of marketing brochures or flyers.
94. Place marketing brochures in all company agent mailboxes.
95. Upload listing to company and agent Internet sites, if applicable.
96. Mail “Just Listed” notice to all neighborhood residents.
97. Advise Network Referral Program of listing.
98. Provide marketing data to buyers from international relocation networks.
99. Provide marketing data to buyers coming from referral network.
100. Provide “Special Feature” cards for marketing, if applicable/
101. Submit ads to company’s participating Internet real estate sites.
102. Convey price changes promptly to all Internet groups.
103. Reprint/supply brochures promptly as needed.
104. Review and update loan information in MLS as required.
105. Send feedback e-mails/faxes to buyers’ agents after showings.
106. Review weekly Market Study.
107. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale.
108. Place regular weekly update calls to seller to discuss marketing and pricing.
109. Promptly enter price changes in MLS listings database.

The following tasks and videos were added in 2016 to reflect real estate marketing advances since the original list was created in 2006.

185. Hire professional photographer and schedule photo shoot.
186. Create virtual tour of property.
187. Purchase property address domain and create single-property website.
188. Create professional video of property.
189. Create neighborhood video.
190. Syndicate property listing to real estate portals for maximum exposure.
191. Create Bound Home Book for placement at listing; create copies/buyer handouts.
192. Create video CD/DVD, place several in house as buyer handouts.
193. Create Open House Action Plan.
194. Conduct Open House.
195. Conduct Broker Open House.
196. Target home buyer audience.
197. Create Facebook ad.
198. Create Facebook remarketing campaign.
199. Create banner ad remarketing campaign.
200. Create video ad campaign.

Module 6

The Offer & Contract

110. Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents.
111. Evaluate offer(s) and prepare “net sheet” on each for owner to compare.
112. Counsel seller on offers. Explain merits and weakness of each component of each offer.
113. Contact buyers’ agents to review buyer’s qualifications and discuss offer.
114. Fax/deliver Seller’s Disclosure to buyer’s agent or buyer upon request and prior to offer if possible.
115. Confirm buyer is pre-qualified by calling loan officer.
116. Obtain pre-qualification letter on buyer from loan officer.
117. Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date.
118. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent.
119. Fax copies of contract and all addendums to closing attorney or title company.
120. When Offer-to-Purchase contract is accepted and signed by seller, deliver to buyer’s agent.
121. Record and promptly deposit buyer’s money into escrow account.
122. Disseminate “Under-Contract Showing Restrictions” as seller requests.
123. Deliver copies of fully signed Offer to Purchase contract to sellers.
124. Fax/deliver copies of Offer to Purchase contract to selling agent.
125. Fax copies of Offer to Purchase contract to lender.
126. Provide copies of signed Offer to Purchase contract for office file.
127. Advise seller in handling additional offers to purchase submitted between contract and closing.
128. Change MLS status to “Sale Pending.”
129. Update transaction management program to show “Sale Pending.”
130. Review buyer’s credit report results–Advise seller of worst and best case scenarios.
131. Provide credit report information to seller if property is to be sellerfinanced.
132. Assist buyer with obtaining financing and follow up as necessary.
133. Coordinate with lender on discount points being locked in with dates.
134. Deliver unrecorded property information to buyer.
135. Order septic inspection, if applicable.
136. Receive and review septic system report and assess any impact on sale.
137. Deliver copy of septic system inspection report to lender and buyer.
138. Deliver well flow test report copies to lender, buyer and listing file.
139. Verify termite inspection ordered.
140. Verify mold inspection ordered, if required.

Massive Real Estate Video Library
  Module 7

Tracking The Loan

141. Confirm return of verifications of deposit and buyer’s employment.
142. Follow loan processing through to the underwriter.
143. Add lender and other vendors to transaction management program so agents, buyer and seller can track progress of sale.
144. Contact lender weekly to ensure processing is on track.
145. Relay final approval of buyer’s loan application to seller.

Module 8

Home Inspection

146. Coordinate buyer’s professional home inspection with seller.
147. Review home inspector’s report.
148. Enter completion into transaction management tracking software program.
149. Explain seller’s responsibilities of loan limits and interpret any clauses in the contract.
150. Ensure seller’s compliance with home inspection clause requirements.
151. Assist seller with identifying and negotiating with trustworthy contractors for required repairs.
152. Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed.

Module 9

The Appraisal

153. Schedule appraisal.
154. Provide comparable sales used in market pricing to appraiser.
155. Follow up on appraisal.
156. Enter completion into transaction management program.
157. Assist seller in questioning appraisal report if it seems too low.

Module 10

The Closing Process

158. Make sure contract is signed by all parties.
159. Coordinate closing process with buyer’s agent and lender.
160. Update closing forms and files.
161. Ensure all parties have all forms and information needed to close the sale.
162. Select location for closing.
163. Confirm closing date and time and notify all parties.
164. Solve any title problems (boundary disputes, easements, etc.) or in obtaining death certificates.
165. Work with buyer’s agent in scheduling and conducting buyer’s final walkthrough prior to closing.
166. Research all tax, HOA, utility and other applicable prorations.
167. Request final closing figures from closing agent (attorney or title company).
168. Receive and carefully review closing figures to ensure accuracy.
169. Forward verified closing figures to buyer’s agent.
170. Request copy of closing documents from closing agent.
171. Confirm the buyer and buyer’s agent received title insurance commitment.
172. Provide “Home Owners Warranty” for availability at closing.
173. Review all closing documents carefully for errors.
174. Forward closing documents to absentee seller as requested.
175. Review documents with closing agent (attorney).
176. Provide earnest money deposit from escrow account to closing agent.
177. Coordinate closing with seller’s next purchase, resolving timing issues.
178. Have a “no surprises” closing so that seller receives a net proceeds check at closing.
179. Refer sellers to one of the best agents at their destination, if applicable.
180. Change MLS status to Sold. Enter sale date, price, selling broker and agent’s ID numbers, etc.
181. Close out listing in transaction management program.

Module 11

Followup After Closing

182. Answer questions about filing claims with Home Owner Warranty company, if requested.
183. Attempt to clarify and resolve any repair conflicts if buyer is dissatisfied.
184. Respond to any follow-up calls and provide any additional information required from office files.

Massive Real Estate Video Library


Bonus 1
Diverse Characters Intros

Use these video animations when you mix and match your videos and gain a wider audience.

Bonus 2
6 Cinematic Video Intros

…mix and match your videos scenes, and use these professional intros to open your videos.

Bonus 3
FSBO Infographic Video

Just add your outro and share this everywhere!

Bonus 4
FSBO Infographic Video V.2

This video is a diverse alternative to the video in Bonus #3.  Use BOTH and reach a wider audience!

Bonus 5
FSBO  Video Infographic Explainer Video

Just add your outro and share this everywhere! You get this video and you also get the mp4 and SWF video animations used to create this video, and a complete set of  GIF animations!

Bonus 6
Starburst Video Intros

Here’s another complete set of intros for Modules 1 – 11. You get two files for each intro – an mp4 video and SWF video animation.

Bonus 7
6 Home Buyer Tips Video

This is default text. You can change it by clicking the gear icon above.
200 Things A Real Estate Agent Or Investor Should Do To Sell Houses Faster!

Bonus 8
7 Reasons You Should Hire A Real Estate Agent

This real estate video infographic has a musical background and your choice of call to action – “real estate agent” or “REALTOR”.

Bonus 9
How To Win A Real Estate Bidding War

Buyer agents who are working in hot markets can use this engaging video infographic to attract frustrated home buyers.


Video Thumbnails For Modules 1 – 11

Bonus 11
Real Estate Investor Video Stings

Use these intros to open videos, Webinars, blog posts.

200 Things A Real Estate Agent Or Investor Should Do To Sell Houses Faster!

Bonus 12
Home Seller Video Stings

Attract more home sellers with snappy intros and blog videos.

Bonus 13
10 Military Video Stings

Attract more military veterans and active service members with snappy intros. (5 stings shown in video at left.)

Bonus 14

5 Military Video Commercials

Here’s a collection of video commercials for every branch of our armed services – U.S. Army, U.S. Navy, U.S. Air Force, U.S. Marine Corps, and U.S. Coast Guard. There’s also a collection of military music and image tracks to spice up your engagement.

Bonus 15

700+ Music And Sound Tracks

Build your music library with 700+ royalty free tracks you can use in in your videos.

200 Things A Real Estate Agent Or Investor Should Do To Sell Houses Faster!
Bonus 16

Moving With Kids Video Infographic

“Top 5 Reasons Families With Kids Move” is a video infographic based on a recent survey from the National Assn. of REALTORS.

Bonus 17

21 PowerPoint Lessons

Learn how to use PowerPoint to build your real estate video library. There are lots of templates you can use to follow along with the lessons, including the video at left.

Bonus 18

50 Studio Quality Real Estate Stings

You can use these stings many ways – video intros, blog enhances, social media engagement boosters!

200 Things A Real Estate Agent Or Investor Should Do To Sell Houses Faster!
Massive Real Estate Video Library


How can I use Camtasia to mix and match video animations?

How can I use PowerPoint to mix and match video animations?

How can I use Explaindio to mix and match video mp4 animations?

How can I use Explaindio to mix and match SWF animations?

200 Things A Real Estate Agent Or Investor Should Do To Sell Houses Faster!

Google Apps Help For Your Real Estate Business

Google Apps For Real Estate

Google Apps Help For Your Real Estate Business

Google Apps For Real Estate


These days, businesses are trying to keep costs down due to economic times and there are services that can provide assistance with Google apps. Many companies have offices, customers and employees throughout the country that need to communicate and collaborate with each other. With having these applications, your business will be able to efficiently run smoother and faster without increasing costs to your company. Also, they are easy to implement and maintain for any employee to do their job quickly.

If you search on the Internet, you will find services that can help you get in the right direction to set up these applications and to make sure you are using the right tools for your business. Whether you have a small, medium, or large company, these tools can benefit any company to boost your productivity. Lets find out what some of these apps have to offer.

– Business Email is a wonderful tool so that you are not responsible in managing your own mail server. You will have your own business mail along with each employee having their own business email address. You will be able to access your emails anywhere you have Internet connection along with 25GB storage for your account. Also, there will be less spam for your convenience so everyone can work more effectively; especially with numerous amounts of email.


Google Apps For Real Estate– Shared Calendars is a tool to schedule appointments that will sync with your email and your mobile phone. Also, employees will be able to share their calendars. This is a nice feature so that employees know whether or not you are in a meeting or any other special task in case they need to get a hold of you.

– Documents can help for easier preparation for spreadsheets, presentations and other documents without being bothered by sending attachments through email.

These are just some apps that are available. There are many more that will help your business immensely. Again, for assistance, there are wonderful services that are experienced in making sure that you use the right tools. Also, some of these services will have a 30 day trial period to make sure they are going to be tools that work for your company and your employees. If you decide to cancel, there will be no obligation and you will not be hassled. So, if you are looking to save money, you definitely need to consult with professionals for Google Apps help to make sure you get everything you need implemented correctly for your company.

For more information on Google apps help, please visit our website.
Google Apps For Real Estate

Related Google Apps For Real Estate Articles

Google Apps Help For Your Real Estate Business

14 Strategies To Help Your Real Estate Business Website Convert More Sales

Real Estate Business Website


14 Strategies To Help Your Real Estate Business Website Convert More Sales

You know all of those sellers, buyers, and tenants who land on your real estate website but never fill out a form or give you call? This infographic dives into how you can use Facebook Remarketing to fetch them back…

Most of your visitors will bail from your site to never return. What if you could “fetch back” a healthy percentage of them and turn them into a lead and deal after they leave?  Well you can (and we have been) do it with retargeting… especially Facebook Retargeting.

This retargeting for real estate investors infographic explains why retargeting is important to include in your internet marketing plan and the value fetching back those lost visitors can add to your ROI.

Real Estate Investing Leads With Retargeting

Strategies To Help Your Real Estate Business

Join Our Free LIVE training Seminar, we’ll dive into what we’ve learned over the past 8 years in generating hundreds of thousands of real estate leads using the strategies mention above: CLICK HERE TO JOIN SEMINAR



Need More Online Leads For Your Wholesaling / House Flipping Business?

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See InvestorCarrot In Action

14 Strategies To Help Your Real Estate Business Website Convert More Sales

Online Marketing: The Definitive Beginner’s Bundle: Internet And Facebook Marketing Made Simple With These Essential Beginner Guides (Online Marketing, Facebook Marketing, Internet Marketing)

Online Marketing: The Definitive Beginner’s Bundle: Internet And Facebook Marketing Made Simple With These Essential Beginner Guides (Online Marketing, Facebook Marketing, Internet Marketing)

Online Marketing: The Definitive Beginner's Bundle: Internet And Facebook Marketing Made Simple With These Essential Beginner Guides (Online Marketing, Facebook Marketing, Internet Marketing)

Online Marketing: The Definitive Beginner’s Bundle

### LIMITED TIME OFFER 50% OFF ### ( Regularly priced at .99 )

Book #1: Internet Marketing: 13 Proven Online Marketing Strategies To Get More Customers And Make More Money

This book is a all-in-one packed beginner’s guide, that provides ways and methods to get the most out of your marketing efforts regardless of the strategy you choose. It covers a wide array of topics such as content marketing, article marketing and blogging, podcasting and video marketing, Kindle marketing, email marketing, forum marketing, PPC advertising (Facebook ads), seach engine marketing (SEM), press release marketing and online classified advert marketing.

You will be given instructions on how to optimize each one of these strategies and of course their advantages and disadvantages respectively. You will be able to evaluate them and make an informed and educative choice on which one suits better you and your needs. This alone will save you time and energy (and of course money) that would have otherwise be spent on the wrong marketing channels. So, do your research properly, decide and commit on the strategy of your choice and of course keep track of everything so you can later evaluate your return on investment (ROI).

Here Is A Quick Preview Of What’s Inside…

  • #1 Blogging
  • #2 Article Marketing
  • #3 Podcasting
  • #4 Kindle Marketing
  • #5 E-Mail Marketing
  • #6 Content Marketing
  • #7 Forum Marketing
  • #8 Social Media Marketing
  • #9 Video marketing
  • #10 PPC Advertising
  • #11 Search Engine marketing
  • #12 Press Release Marketing
  • #13 Online Classified Advert Marketing

Book #2: Facebook Marketing: How To Leverage Facebook’s Platform And Reach A Lot Of Potential Customers On A Shoestring Budget

In this book you will learn the best ways to promote your business or products on Facebook, taking advantage of the various tools available today. You will find out how to properly setup Facebook pages, how to operate them, how to make the best of Facebook groups and of course Facebook advertising campaigns.

You will learn how to professionally setup a Facebook page for your business, product or service, how to operate it and and how to plan your content marketing campaign the right way. You will find out how to maximize your exposure using Facebook groups, how to select and use them to attract potential buyers to your Facebook page or even website.

One of the best ways to reach the right audience for what you have to offer, is undoubtedly Facebook’s ad campaigns. Using Facebook advertising campaigns, you can choose to display your ads on specific segmented target groups of your choice. That way, you are getting the best ROI for your marketing campaign, as your ads will be only offered to people that have already displayed an interest for what you are offering, dramatically increasing your chances of getting a lot of potential customers.

Although we won’t get into too much details (as that would defeat the sole purpose of this beginner’s guide) you will be given clear and concise step-by-step instructions on how to setup and execute your very first Facebook advertising campaign.

Here Is A Quick Preview Of What’s Inside…

  • Getting You To A Quick Start
  • Facebook Pages – Kick Start Your Marketing Campaign
  • Operating Your Facebook Page The Right Way
  • Facebook Groups And How To Make The Most Out Of Them
  • Facebook Advertising Campaigns Explained
  • Making Your Very First Advertisement With Step-By-Step Instructions

Attention: This bundle will not be offered at this highly discounted price forever! If you are read to take a crash course on online marketing and figure out what the most suitable marketing channel for your business or product, then make sure to grab yo



Back To The Future – NYT Article: “‘Hyperlocal’ Web Sites Deliver News Without Newspapers

NYT Article: “‘Hyperlocal’ Web Sites Deliver News Without Newspapers “

internet marketing definition
Image by danxoneil
Great quotes from and picture of Adrian.


April 13, 2009
‘Hyperlocal’ Web Sites Deliver News Without Newspapers

If your local newspaper shuts down, what will take the place of its coverage? Perhaps a package of information about your neighborhood, or even your block, assembled by a computer.

A number of Web start-up companies are creating so-called hyperlocal news sites that let people zoom in on what is happening closest to them, often without involving traditional journalists.

The sites, like EveryBlock, Outside.in, Placeblogger and Patch, collect links to articles and blogs and often supplement them with data from local governments and other sources. They might let a visitor know about an arrest a block away, the sale of a home down the street and reviews of nearby restaurants.

Internet companies have been trying to develop such sites for more than a decade, in part as a way to lure local advertisers to the Web. But the notion of customized news has taken on greater urgency as some newspapers, like The Rocky Mountain News and The Seattle Post-Intelligencer, have stopped printing.

The news business “is in a difficult time period right now, between what was and what will be,” said Gary Kebbel, the journalism program director for the Knight Foundation, which has backed 35 local Web experiments. “Our democracy is based upon geography, and we believe local information is such a core need for our democracy to survive.”

Of course, like traditional media, the hyperlocal sites have to find a way to bring in sufficient revenue to support their business. And so far, they have had only limited success selling ads. Some have shouldered the cost of fielding a sales force to reach mom-and-pop businesses that may know nothing about online advertising.

One problem is that the number of readers for each neighborhood-focused news page is inherently small. “When you slice further and further down, you get smaller and smaller audiences,” said Greg Sterling, an analyst who has followed the hyperlocal market for a decade. “Advertisers want that kind of targeting, but they also want to reach more people, so there’s a paradox.”

Still, said Peter Krasilovsky, a program director at the Kelsey Group, which studies local media, many small businesses have never advertised outside the local Yellow Pages and are an untapped online ad market whose worth his firm expects to double to billion by 2013.

One of the most ambitious hyperlocal sites is EveryBlock, a six-person start-up in an office building in Chicago overlooking noisy El tracks, which is stitching together this hyperlocal future one city at a time. Backed by a .1 million grant from the Knight Foundation, it has created sites for 11 American cities, including New York, Seattle, Chicago and San Francisco.

It fills those sites with links to news articles and posts from local bloggers, along with data feeds from city governments, with crime reports, restaurant inspections, and notices of road construction and film shoots. (The New York Times has a partnership with EveryBlock to help New York City readers find news about their elected officials.)

One day last week, the EveryBlock page for Adrian Holovaty, the company’s founder, showed that the police had answered a domestic battery call two blocks from his home and that a gourmet sandwich shop four blocks away had failed a city health inspection.

“We have a very liberal definition of what is news. We think it’s something that happens in your neighborhood,” said Mr. Holovaty, 28, who worked at The Washington Post before creating EveryBlock two years ago.

In some ways the environment is right for these start-ups. In the last several years, neighborhood blogs have sprouted across the country, providing the sites with free, ready-made content they can link to. And new tools, like advanced search techniques and cellphones with GPS capability, help the sites figure out which articles to show to which readers in which neighborhoods.

Unlike most hyperlocal start-ups, Patch, based in New York, hires reporters. It was conceived of and bankrolled by Tim Armstrong, the new chief of AOL, after he found a dearth of information online about Riverside, Conn., where he lives. Patch has created sites for three towns in New Jersey and plans to be in dozens by the end of the year.

One journalist in each town travels to school board meetings and coffee shops with a laptop and camera. Patch also solicits content from readers, pulls in articles from other sites and augments it all with event listings, volunteer opportunities, business directories and lists of local information like recycling laws.

“We believe there’s currently a void in the amount, quality and access to information at the community level, a function, unfortunately, of all the major metros suffering and pulling back daily coverage of a lot of communities,” said Jon Brod, co-founder and chief executive of Patch. This month, the home page of The Star-Ledger’s Web site, based in Newark, twice referred to articles first reported by Patch.

Outside.in publishes no original content. The company gathers articles and blog posts and scans them for geographical cues like the name of a restaurant or indicative words like “at” or “near.” An iPhone application lets users read articles about events within a thousand of feet of where they are standing. Outside.in, which is based in Brooklyn, licenses feeds of links to big news sites that want to deepen their local coverage, like that of NBC’s Chicago affiliate.

Venture capital firms have invested .5 million in the company, partly on the bet that it can cut deals with newspapers to have their sales forces sell neighborhood-focused ads for print and the Web.

One hurdle is the need for reliable, quality content. The information on many of these sites can still appear woefully incomplete. Crime reports on EveryBlock, for example, are short on details of what happened. Links to professionally written news articles on Outside.in are mixed with trivial and sometimes irrelevant blog posts.

That raises the question of what these hyperlocal sites will do if newspapers, a main source of credible information, go out of business. “They rely on pulling data from other sources, so they really can’t function if news organizations disappear,” said Steve Outing, who writes about online media for Editor & Publisher Online.

But many hyperlocal entrepreneurs say they are counting on a proliferation of blogs and small local journalism start-ups to keep providing content.

“In many cities, the local blog scene is so rich and deep that even if a newspaper goes away, there would be still be plenty of stuff for us to publish,” said Mr. Holovaty of EveryBlock.

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