10 Top Real Estate Investing Tools To Investors And Agents

10 Top Real Estate Investing Tools To Investors And Agents

1. A website is necessary for every business. It is the first place that people turn to when they need information on a product or service. It is the source of primary information for people who are interested in transacting in real estate. So, one of the first tools that you need to successfully market yourself is a web address.

2. Web Presence A web address is half of the story. People need to know how to get to your web address. The internet is host to hundreds of millions of websites relating to almost every conceivable product or service that is bought or sold. What you need is to be able to popularize or aggressively push your web site so that its visibility increases. Some of the methods that you can use are online press releases, blogging and search engine optimization The fact is that a web address is a means to increase your brand value, to generate queries and to augment business opportunities. The real business is the brick and mortar business that you need to build. The internet is a tool that is all.

3. A Real Estate Blog

Real estate blogging is one of the most effective marketing tools for real estate agents. You should post good quality content on your blogs that helps is visible through search engines. People tend to read blogs and can use their discretion based on the quality of the contents in the blogs.

4. Real Estate Postcards

Yes, even in this day and age, the old fashioned method of postcards has relevance. This method can be used with the right timing and judiciously mixed with usage of other tools. With the right, design and strategy postcards are an effective tool at generating leads.

 

 

5. Seminars on Home-Buying

A seminar on home buying is an effective tool for personalized marketing to a broad audience in a short period of time. There is a certain amount of effort involved in arranging a seminar, but the efforts are worth it. A seminar is ideally organized in collaboration with mortgage and home loan professionals, home inspectors and tax consultants so that you can deliver a holistic solution to prospective real estate clients.

6. Client Referrals or Non-Referrals

One of the oldest methods of generating clients and leads is the word of mouth. In fact, there are a number of high profile industries and professions where the word of mouth form of advertising is the most powerful. Need a good lawyer? Looking for a good dentist? Require a reliable real estate agent? Look for opinions amongst your friends and relatives or people whom you can rely upon for advice. As is the case with any professional service based business, word of mouth can make the difference either way. People are bound to be either satisfied or dissatisfied with service. Moreover, people will talk to others; all the more if they are dissatisfied.

7. A Big Idea

In any business you always need a plan and strategy to succeed. The big idea is where your creativity and business acumen come into play. Big ideas make the difference between success and failure or subsistence at the best.

8. Be tech perceptive

Use technology to the hilt to market yourself.

1. If you have a team of people working for you, make sure that they are well connected amongst themselves and with you.
2. Make sure that you have creative and effective content posted to blogs. Use SEO to effectively market your website and to generate queries.
3. Devise periodicals with good buys for prospective clients and maintain mailing lists at which you send the periodicals.

Let us face the fact that the internet has brought about a revolution in marketing of products and services

9. The Website Listed Below

The website listed below is a portal of real estate related information. It contains a wealth of information on direct mail and online marketing, besides informative articles on marketing yourself effectively in real estate.

Jim Mack is a one of the premier real estate investors in the Kansas City area. Jim is a short sale and foreclosure specialist. If you need to sell your home fast visit him at http://www.webuyhousesraytown.com or http://www.webuyhousesraymore.com.

10 Top Real Estate Investing Tools To Investors And Agents

Apartment Investing for Beginners

Apartment Investing for Beginners

http://www.commercialpropertyadvisors.com/apartment-investing-for-beginners/ Discover insider tips of apartment investing for beginners and why apartments are ideal for get started in commercial real estate investing.

To get started, grab a free copy of Peter Harris’ newest book Commercial Real Estate for Beginners. In this #1 Amazon best seller, you’ll discover what every beginner needs to know about investing in commercial property, why you should be a commercial investor, where the biggest pitfalls are, which types of properties are best for those just getting started.

How to analyze any commercial deal quickly, how to speak the language of commercial real estate, the 4 guiding principles of commercial investment and much, much more. Also, you can gain a much deeper understanding of this entire subject from our Free Trainings. And if you are ready to start doing your first deal right now, apply to our Protege Program to get your very own commercial real estate investing mentor today!

Apartment Investing for Beginners

What if You Could Buy a $100,000 Property For $15,000? Here’s How!

 

Everything You Need To Know About Getting Your County’s “Delinquent Tax List”

Everything You Need To Know About Getting Your County’s “Delinquent Tax List” post image

Learn To Buy Real Estate Free And Clear

What if You Could Buy a $100,000 Property For $15,000? Here’s How!

 

If someone told you about a $50,000 piece of real estate that you could purchase free and clear forfive thousand bucks – you’d be all over it, wouldn’t you??

Suppose you knew exactly where to find an endless supply of these deals, how to buy them quickly, for pennies on the dollar AND repeat the process over and over againcan you even fathom that kind of buying power?? 

Let’s just think about this for a minute…

  • Would could this do for your business?
  • How quickly could you SKYROCKET your personal wealth with this kind of information?
  • With access to such a vast supply of free real estate equity – it probably wouldn’t take long to build up a MASSIVE (and debt free) real estate portfolio, would it?

The truth is – there is an endless supply of these opportunities… and they are all over the place. Most people will never know about them, because they have no idea where to seek them out – but in the next few minutes, I’d like to help you connect-the-dots and open your eyes to a new world of opportunity.

When I first got into real estate investingI had no idea that there were HUNDREDS of these opportunities all around me. Like most people, I just assumed the only properties I could buy were the ones with a “FOR SALE” sign in the front yard.

I was seriously mistaken.

The reality is – most of the best real estate deals on earth go completely unnoticed by the general public. Only a small handful of people even know where to look for these opportunities, and the rest of the world is largely oblivious to the goldmine sitting right beneath their feet.

I got lucky. Soon after I started investing in real estate, I learned about one of the most valuable resources of all time (and no, I’m not exaggerating). It’s called the “Delinquent Tax List” and it was ESSENTIAL to my early success as a real estate investor. This was where I found my unfair advantage – and if I hadn’t had access to this kind of information, I probably wouldn’t have made it very far – that’s the honest truth.

What Is It?

Let’s start with some background…

As you probably know, every property owner in the United States is obligated to pay annual property taxes for the real estate they own. These taxes are paid to the city, the township or county in which they reside.

In order for a city, county or township to charge taxes on each property, they need to keep a detailed record of every property within its jurisdiction, including (but not limited t0) the following information:

  • Who owns the property.
  • When they purchased the property.
  • How much they paid for the property.
  • How much each owner owes in taxes.
  • and so on…

All of this information is public record, which means you find this data on any property in the United States if you just know where to look.

How It Works

So what happens when a property owner fails to pay their taxes?

It’s pretty simple really.

Every county has a Treasurer (also known as a Tax Collector in some states) who is responsible for collecting and tracking the payment of these property taxes. When people don’t pay their taxes, the Treasurer’s Office will create a running list of who still owes them money (this is the same list they use to mail out their delinquent tax notices).

Some county Treasurers will refer to this list by different names, like:

  • “Delinquent Tax Roll”
  • “Tax Delinquent List”
  • “Tax Forfeiture List”
  • “Tax Assessor’s Roll”
  • (or something to that effect)

Though it can go by different names in different counties – they’re all referring to the same thing.

When a property owner fails to pay their taxes, their name will be added to this list. Once they’re on this list, the county will wait anywhere from 1 – 5 years (depending on the state) and when enough time has passed, the county will come in and take these properties from their respective owners via tax foreclosure. Regardless of how much money an owner may have invested in their property – if they don’t pay their taxes, they will lose the entire property – forever.

The “tax foreclosure timeline” works a bit differently in every state, so it’s important to understand the rules wherever you’re working. In my home state (and in many other states throughout the U.S.), a property can accumulate up to 2 years of delinquent taxes before the county can seize the property in tax foreclosure. This little diagram gives an illustration on how it works…

TAX FORECLOSURE

Now keep in mind – if the property owner wants their name to be erased from this list, they can do it at any time by simply paying off their property taxes (and all the late fees they’ve incurred along the way). As long as they pay off these taxes PRIOR TO the county’s drop-dead date, they will maintain full ownership of their property.

This list is kept up-to-date every day with the delinquent (or non-delinquent) status of each property owner. It’s a set of information that is constantly changing, with new names being added and old names being removed as people pay (or don’t pay) their property taxes…..more

Source: http://retipster.com/

 

Learn To Buy Real Estate Free And Clear

What Are The Best And Cheapest Real Estate Leads And Conversion Systems?

What Are The Best And Cheapest Real Estate Leads And Conversion Systems?

Last updated on

 

There are a ton of options when it comes to launching a website for your real estate investing business. All the way from the cheap and low cost mass template builders like Wix, Squarespace, Weebly, Godaddy, LeadPages, others… to high end custom websites that may run $6,000 or more. So what are the real differences between the different website types and what we offer here at InvestorCarrot? We’ll I shot a video for ya diving into that very question!

Before you dive into the video, I want to introduce the 2 main things you should be looking at when launching a website for your real estate investing (house flipping, wholesaling, rent to own, note buying… anything). They’re right under the video.

Check out those 2 crazy important things to consider before you launch your website… then I’ll expand on that a bit and show examples in the video below.

Low Cost Generic Real Estate Website Builders vs. Specialized Website Solutions Like InvestorCarrot Real Estate Lead And Conversion System

The 3 Most Important Things You Need To Look At With Your Real Estate Website

The first is… your website’s #1 priority should be performance.

Not how fancy it looks. Not whether you think it looks pretty. Not how fancy the CRM is. And not whether you think it looks different from others in your market. It’s…

“If I send 100 qualified people to this website with SEO, PPC, Craigslist, or direct mail… is it going to convert as many of those into qualified leads so my website isn’t a leaky bucket?”

Because every lost lead is a lost potential at a deal.

And as we always like to say…

If you lose 1 deal that would have netted you $10,000 because you were trying to reinvent the wheel or save a few bucks a month and your website isn’t performing like it should… that $10,000 is real money lost out of your pocket.

Before you go out to build a real estate investing website on Wix, Weebly, or Godaddy… focus on making sure what you build your website with is focused on performance (conversion rate optimization) as its main priority because a high performing website means more visitors converted into qualified leads (and in turn, more deals closed).

The second is… look for the highest return on investment (ROI) not the cheapest monthly rate. 

It’s often times easy to go with the website solution that looks the lowest cost on a monthly basis.

After all, a $10/mo website with one of those low cost generic website builders is only $120/yr versus what our average investors pay of $99/mo (for 3 websites, our weekly mastermind call, our content marketing system, and high performance built in).

But when you start to look at the return you get for those dollars and your time… the story changes drastically.

1 extra (or 1 lost) deal because of website performance is a big deal when you’re dealing with real estate.

1 extra deal pays for an InvestorCarrot membership for 10+ years.

So focus on performance and the return on investment your real estate investing website system can provide you over the long-run.

The third is… ongoing expert guidance and help from those who have done what you want to do. 

An often forgotten about thing that is critical to your success in generating consistent leads online today and next year (over the long-term) is the support team behind you.

If you go with one of those low cost website builders you can better believe that their pricing model doesn’t allow for them to invest a whole heck of a lot into building out the team and support structure to make your life easier and more successful over the years.

If you’re paying $6/mo for hosting… you may be able to reach out to them for help with basic technical things… but most of the time the questions that you need answered most are the strategy related questions that can take you from no or mediocre results… to crushing it.

With InvestorCarrot we have amazing support (just ask around)… industry leading training to show you exactly what our most successful members are doing to drive leads… and our full-time staff are among the industry’s most experienced online lead generation experts (specific to real estate investors). So if you have questions about your strategy… or your PPC marketing isn’t getting the results you need… or you’re ranked at the top of page 2 for your #1 keyword… who are you going to turn to at those cheap and low cost website builders for the strategy help to get you over that hump?

Weekly Live Mastermind Calls, 1 on 1 Strategy Sessions, Industry Leading Training, We’re Here For You

With InvestorCarrot our weekly LIVE Carrot Mastermind Calls, our complimentary 1-on-1 Strategy Sessions with us, and our fast strategy help are all included as a Content Pro member.

It’s like having the most experienced lead generation expert on call… and it’s included in your Carrot membership at only $99/mo.

The difference between amazing results and no results often times is the strategy help and expert guidance.

If you want to try to save a few bucks and go it alone… how much extra time and money will you invest? For only $99/mo it’s a no brainer for the high level investors who recognize the value of their time and recognize the value of expert guidance.

Getting The Right Tools In Place To Grow Your Real Estate Investing Business (and have less hassle with tech issues)

These days your website is one of those tools that is a really important part of your credibility, your lead generation efforts, and the future of your marketing.

More and more people are going online to find solutions to their problems (especially on cell phones)… so getting your web presence right is a pretty darn important thing these days.

Just like you get the right direct mail pieces before you spend that money to send out those letters… take the time to make sure your website is dialed in and will convert a high percentage of your visitors you’re working so hard to get… into qualified leads.

We can help you here with InvestorCarrot and we’d love to do a review of your website and give you honest candid feedback on what you can improve with your current site if it’s at one of those low cost generic website builders.

Just leave your website URL in the comments section below and we’ll shoot quick videos walking through changes you can make to your current site to make them more effective.

And as always, we’re here if you feel InvestorCarrot is a great fit for you. Just take a demo or check out our pricing and plans.

What Are The Best And Cheapest Real Estate Leads And Conversion Systems?

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Free 90 Day Step by Step Real Estate Lead Generation And Conversions Action Plan

Free 90 Day Step by Step Lead Generation And Conversions Action Plan

Get a step by step breakdown of how to leverage InvestorCarrot’s online inbound marketing platform to attract sellers, buyers, and tenants.

Download 90 Day Action Plan
Download Action Plan

VIEW INVESTORCARROT PRICING


It only takes a few clicks and you have a real estate investor website up and running. But what do you do after that?

How do you generate inbound marketing leads for your real estate investing business? Should you focus on PPC and Craigslist to get your first seller leads or to build your cash buyers list?

What about a time table? When should you have these marketing strategies in place for your real estate investing websites?

InvestorCarrot’s 90 Day Inbound Marketing Action Plan will help you break down exactly what to do to get your first 100 cash buyer leads and your first 30 seller leads.

Download the Action Plan ›


Once you have the action plan use the guide as a checklist and methodically work your way through the guide. By the end of the checklist these online marketing tips for real estate investors will help you drive more traffic and convert more leads.

If you don’t have an InvestorCarrot account implementing these marketing strategies on your website could be more difficult, take more time, and be less effective. If you want to learn how real estate investors are generating 15,000+ leads every month and ranking for more 1st page Google keywords check out a demo at oncarrot.com/demo.

Over there you will see just how easy, feature packed, and awesome an InvestorCarrot website is, and how powerful it can be for your online real estate investing business. If you are marketing for motivated sellers, cash buyers, rent to own, or note buyers you need to take a demo and see InvestorCarrot can offer.

Inbound marketing for real estate investing is a great use of your time, but you have to make it work by doing putting the right processes in motion.

Not every investor will want to use search engine marketing for their website, and that is okay, use this guide and action plan as a way of understanding what is right for your business.

We will be updating this page with a webinar to help you get the most out of the action plan so you can implement it in your real estate investor marketing strategies.

Carrot Sites Are Built To Perform & Attract Leads

Our built in SEO Tools, Carrot conversion methodology, and commitment to providing great training and support all combine to provide high achieving investors the right mix of technology and strategy to get the results you need to grow your business.

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

Free 90 Day Step by Step Real Estate Lead Generation And Conversions Action Plan

Real Estate Lead Generation System Websites Are Not All Created Equal

 

Real Estate Lead Generation System Websites Are Not All Created Equal

There are a ton of options when it comes to launching a website for your real estate investing business. All the way from the cheap and low cost mass template builders like Wix, Squarespace, Weebly, Godaddy, LeadPages, others… to high end custom websites that may run $6,000 or more. So what are the real differences between the different website types and what we offer here at InvestorCarrot? We’ll I shot a video for ya diving into that very question!

Before you dive into the video, I want to introduce the 2 main things you should be looking at when launching a website for your real estate investing (house flipping, wholesaling, rent to own, note buying… anything). They’re right under the video.

Check out those 2 crazy important things to consider before you launch your website… then I’ll expand on that a bit and show examples in the video below.

Low Cost Generic Website Builders vs. Specialized Website Solutions Like InvestorCarrot

The 3 Most Important Things You Need To Look At With Your Real Estate Website

The first is… your website’s #1 priority should be performance.

Not how fancy it looks. Not whether you think it looks pretty. Not how fancy the CRM is. And not whether you think it looks different from others in your market. It’s…

“If I send 100 qualified people to this website with SEO, PPC, Craigslist, or direct mail… is it going to convert as many of those into qualified leads so my website isn’t a leaky bucket?”

Because every lost lead is a lost potential at a deal.

And as we always like to say…

If you lose 1 deal that would have netted you $10,000 because you were trying to reinvent the wheel or save a few bucks a month and your website isn’t performing like it should… that $10,000 is real money lost out of your pocket.

Before you go out to build a real estate investing website on Wix, Weebly, or Godaddy… focus on making sure what you build your website with is focused on performance (conversion rate optimization) as its main priority because a high performing website means more visitors converted into qualified leads (and in turn, more deals closed).

The second is… look for the highest return on investment (ROI) not the cheapest monthly rate. 

It’s often times easy to go with the website solution that looks the lowest cost on a monthly basis.

After all, a $10/mo website with one of those low cost generic website builders is only $120/yr versus what our average investors pay of $99/mo (for 3 websites, our weekly mastermind call, our content marketing system, and high performance built in).

But when you start to look at the return you get for those dollars and your time… the story changes drastically.

1 extra (or 1 lost) deal because of website performance is a big deal when you’re dealing with real estate.

1 extra deal pays for an InvestorCarrot membership for 10+ years.

So focus on performance and the return on investment your real estate investing website system can provide you over the long-run.

The third is… ongoing expert guidance and help from those who have done what you want to do. 

An often forgotten about thing that is critical to your success in generating consistent leads online today and next year (over the long-term) is the support team behind you.

If you go with one of those low cost website builders you can better believe that their pricing model doesn’t allow for them to invest a whole heck of a lot into building out the team and support structure to make your life easier and more successful over the years.

If you’re paying $6/mo for hosting… you may be able to reach out to them for help with basic technical things… but most of the time the questions that you need answered most are the strategy related questions that can take you from no or mediocre results… to crushing it.

With InvestorCarrot we have amazing support (just ask around)…industry leading training to show you exactly what our most successful members are doing to drive leads… and our full-time staff are among the industry’s most experienced online lead generation experts (specific to real estate investors). So if you have questions about your strategy… or your PPC marketing isn’t getting the results you need… or you’re ranked at the top of page 2 for your #1 keyword… who are you going to turn to at those cheap and low cost website builders for the strategy help to get you over that hump?

Weekly Live Mastermind Calls, 1 on 1 Strategy Sessions, Industry Leading Training, We’re Here For You

With InvestorCarrot our weekly LIVE Carrot Mastermind Calls, our complimentary 1-on-1 Strategy Sessions with us, and our fast strategy help are all included as a Content Pro member.

It’s like having the most experienced lead generation expert on call… and it’s included in your Carrot membership at only $99/mo.

The difference between amazing results and no results often times is the strategy help and expert guidance.

If you want to try to save a few bucks and go it alone… how much extra time and money will you invest? For only $99/mo it’s a no brainer for the high level investors who recognize the value of their time and recognize the value of expert guidance.

Getting The Right Tools In Place To Grow Your Real Estate Investing Business (and have less hassle with tech issues)

These days your website is one of those tools that is a really important part of your credibility, your lead generation efforts, and the future of your marketing.

More and more people are going online to find solutions to their problems (especially on cell phones)… so getting your web presence right is a pretty darn important thing these days.

Just like you get the right direct mail pieces before you spend that money to send out those letters… take the time to make sure your website is dialed in and will convert a high percentage of your visitors you’re working so hard to get… into qualified leads.

We can help you here with InvestorCarrot and we’d love to do a review of your website and give you honest candid feedback on what you can improve with your current site if it’s at one of those low cost generic website builders.

Just leave your website URL in the comments section below and we’ll shoot quick videos walking through changes you can make to your current site to make them more effective.

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

 

Real Estate Lead Generation System Websites Are Not All Created Equal

9 Ways Your Website Should Build Credibility For Real Estate Investors And Agents

9 Ways Your Website Should Build Credibility For Real Estate Investors And Agents

Trevor Mauch

So, how do you build credibility as a real estate investor on your website?

Real estate investing is one of those professions where the barriers of entry for new investors is so low… there are lots of unethical investment companies out there giving real estate investors a bad name.

So, how do you stand out above the crowd… and make it so when a motivated seller, cash buyer, or private lender finds your website… they feel compelled to work with you?

First…

Importance Of Building Credibility (and how to do it with your website)

It goes without saying… that today consumers have more options than ever.  If you’re a motivated seller going in foreclosure… or a private lender who is doing your research… one of the first things you’ll look at after you hear of a company is THEIR WEBSITE to see if they are real.

Our society is an internet society now. Just look at the phone book and newspapers… those businesses are in decline… while internet news sources and internet directories are on the rise.  People go to the internet to do research on companies they’re getting ready to work with.

So, what will a private lender prospect or motivated seller see when they search you online? Will they even see a website? If not, people immediately think, “They don’t have a site… are they a real company?”.

If you have a website but it doesn’t have the 9 elements below... that could be even worse.  Is your website actually harming your credibility (if I had to guess, I’d say probably 60%+ are).

If people don’t feel comfortable that they want to work with you within the first 2 minutes of being on your website… odds are you’ll lose that business.

So, here are 9 ways to build credibility on your real estate investor website.

 

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

 

9 Ways To Build Credibility In Real Estate Investing

Stanford University did a study called the “Web Credibility Research” project.  Stanford compiled 10 elements that your website should address that can either make or break your credibility as an investor… we’ve consolidated them into 9 elements that without them… your credibility (and profits) are likely suffering.  See how many of these your real estate investing company website is doing well:

  1. Show that you’re real people behind your company – Most investors we work with to help them build their online presence for their real estate business are hesitant to put too much of their personal information on their site.  They don’t want their name, picture, bio… nothing… on the site.  If this is you too… it’s hurting your credibility and results.  Ask yourself this… do you like it when you’re on a website and you can see the actual faces of the people behind the company? Yes, we all do. It increases conversions and leads.
  2. Show that honest and trustworthy people stand behind your site – A lot like #1, your website visitors land on your website with their scam detector running in full force. They want to know that they can trust you to help them solve their problem (save them from foreclosure or get better returns, etc.).  How do you do that? A short bio on your site, again… a picture of you and your team (we teach our REItheme members ways to build credibility even if you have’t done deals or don’t have a team), testimonials are a biggie, etc.
  3. Highlight the expertise your company has – Well over half of the investors we work with feel that they don’t have enough “experience” in real estate to put on their site. But, once we dig… they usually have a lot more experience that makes them qualified to provide great solutions to buyers, sellers, and investors than they think. Anything that you feel helps you in your real estate business qualifies.  One gal had never done a real estate deal herself… but she was an executive assistant to a mega investor in New York for years, was a certified Draftsman, and had managed rehabs for another investor for a couple years… thats experience that should be on your website. Or, heck… even if you’re just getting started… leverage the experience you’ve gained in your education or your mentors experience for now.  Bottom line… if you don’t feel you have enough experience related to being able to help your clients reach their goals… then you should rethink your decision to be an investor (or go out and get that experience).
  4. Make it easy for people to contact you – Simple. Obvious. But overlooked. Have the “BIG THREE”. Phone number, email, and mailing address on your site.  It gives people a feeling that you’re not a fly by night operation… and easy to get in touch with if they have a question or problem. You can get a free phone number from Google Voice and a professional mailing address from your local mailboxes store if you don’t have one.
  5. Design your site so it looks professional and clean – Who likes to land on a website that looks like a 12 year old made it in 1998?  Find a nice clean design with lots of whitespace on the site… with crisp clean graphics. It doesn’t have to be fancy… or flashy. In fact, flashy isn’t a good thing.
  6. Make your site easy to use and useful – Easy to use = not too many links on your site. Give people a few options… don’t confuse them. Useful = providing great content on your website that helps your visitor solve their problem?  Your motivated seller site targeted to helping people stop foreclosure could have FAQ on the foreclosure process, free guides on helping them stop foreclosure, information on how your company works with homeowners, etc. Give them great information… it builds massive trust.
  7. Update your sites content often – Have you ever went to a website and saw somewhere on the site where it said the last blog post was done 10 months ago? Or when you read the site and it references old outdated information? This is a credibility killer. Update your site on a regular basis. We teach our InvestorCarrot members our process for creating great blog posts, optimizing those posts for Google rankings, and making it so easy that you never have to think about what to write about next. It’s simple when you have the right process and system in place for your content.  But, aim for a new blog post every week if you can… once a month minimum (not only does this help for credibility but it helps for your search rankings and leads too!)
  8. Avoid typos and errors – Enough said.
  9. Borrow credibility from other sources – A great way to build credibility on your site is to borrow it from other credible sources. Have you been on a website and it said “As Seen On TV” or “As Seen On Google”… or a site that has a quote from a famous and respected person?  That’s all “borrowed credibility”.  If you work with a real estate agent from lets say… Century 21… get a testimonial from them and ask permission to put the Century 21 logo on the site as a “company we’ve worked with”. Can you imagine the credibility that’ll give you in a website visitors eyes when they see the symbols of companies they know and respect on your site?

So, how many of those 9 credibility builders for your real estate investing website are you doing on your website?

If you’re doing 5 or more… you’re ahead of the curve.

7 or more… you’re doing better than 90% of your competitors.

All 9?  You’re crushing it and should be teaching this lesson alongside us 🙂

Action Plan To Help You Build Credibility This Week

Real estate investors websites can be a huge tool in building credibility or it can harm your credibility. If you have a website, this week pick 3 of the 9 elements above and implement them on your website.

If you don’t have a website but now see the value in it just from a credibility standpoint… get a site this week. You can work with us or find another solution… either way is cool w/ us because not everyone is ready to work with us (since we push our members a bit harder than a “web guy” or “template site” company does). But if you are ready to work hard and leverage a great system that works (that has a lot of these 9 elements above already injected in the websites)… go here to learn more about InvestorCarrot and what it can do for you.

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

 

9 Ways Your Website Should Build Credibility For Real Estate Investors And Agents

How To Build a Large Cash Buyers List For Your Real Estate Wholesaling or Flipping Business?

 

How To Build a Large Cash Buyers List For Your Real Estate Wholesaling or Flipping Business?

How important are cash buyers to a house wholesaling or flipping business? If you ask Daniel DiGiacomo of Baltimore Wholesale Property… he’ll say pretty darn important (to the tune of over $180,000 of extra business in 12 months).

Are those results typical? Not really… because Daniel was hustling on a daily basis and showing up to our mastermind calls weekly… and worked his butt off hitting the streets building great relationships in Baltimore. Those results are his results and they rock!

Daniel is the CEO of one of the most active real estate investment firms in Baltimore and an InvestorCarrot customer for the past 2 years.

 

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin

 

We had a chance to sit down with Daniel recently and have a conversation with him about… 

  • How he got started in real estate investing (from a background as a financial analyst)
  • Why he didn’t start off wholesaling like everyone else… but how he now does 6 figures per year just with the wholesaling side of their business (this doesn’t count their rental portfolio or other investments)
  • The opportunity that “note investing” poses for investors and why it’s almost exclusively his primary way to acquire discounted properties
  • What Daniel did to build a powerful cash buyers list of over 1,700 names using Carrot and why after months of research and testing he found that Carrot helps yield him the highest ROI on his money and best results at the end of the day vs. building a custom website

Hear Daniel’s Story + Learn How He Has Built Such A Powerful Cash Buyers List Online

This case study is a full-length deep dive into Daniel’s story and how he’s built a very successful wholesaling and investing company over the past 2-5 years and his exact strategies on how he cuts through the clutter online in a sea of other competitors trying to find active cash buyers in his market too. Click play and dive in! 

Not a Carrot member yet? Take a demo and see InvestorCarrot in action >>

Things Daniel Covers… 

  • Start – 7 mins talks about how he got started in real estate(apartments to wholesaling to tax lien investing)

  • 8:30 talks about his tax lien investing

  • HUGE tip on listing his properties w/ Carrot on how he gets more traffic and leads through Google w/ his property listings

  • 18:00 Discusses why he chose InvestorCarrot vs. a $10k custom built website

    “It took less than 90 days for me to be super impressed” (18m). After a couple of failed attempts with other website alternatives, I finally landed on Carrot.  My alternative was to pay someone to build a custom website and platform… I had seriously considered paying somebody tens of thousands of dollars to build a pretty robust platform.

    I walked into this thing saying alrighty I’ll work on it as much as I want to work on it long-term and if I get the results I want to get with the work I want to put into it within 90 days I’ll stick with it. And I got those results, I got much more than expected in that 90 day time frame with the amount of work I wanted to do. After that 90 days, I decided to really explode it and ramp up my focus and work on my Carrot site”

  • 19:50 tip on building your cash buyers list through targeting online conversations on google

  • 22:10 what he’s doing w/ Facebook to grow his cash buyers list and business

  • 24:00 what he’s done to customize his sites and time commitment

  • 25:28 talks about power of Content Pro.. “It’s great having the content pro articles so I have a framework to go from, then we’ll tweak them up a bit and it’s been very helpful. You don’t have to edit every post but it can be a powerful booster, and saves time and money from writing your own”

  • 29:35 on why he’s launching into other markets such as Florida in 2016

  • 35:17 – why he loves carrot (yay!) 🙂

    “The short answer is that Carrot makes all of the decisions for me. The framework exists… and all I have to do is sort of tweak some things and I don’t have to put a whole lot of energy into building that framework. I’m not just talking about the code and pages… I’m talking about the strategy, ideas, and content based on performance… and the follow-up… is incredible support.”

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.  But Above All, Get Some Content Marketing Going On Your Real Estate Websites This Week!

How Important Are Cash Buyers To a Real Estate Wholesaling or Flipping Business?

Do You Need a Proven Real Estate Leads and Conversion System Simple To Set-Up?

 

Do You Need a Proven Real Estate Leads and Conversion System Simple To Set-Up?

Introducing the NEW InvestorCarrot Guide & Improved Help Site

InvestorCarrot makes it super simple to set up real estate investor websites! So much so that the number one reaction after new members create their site is: That was easy, but what do I do now?

We want to see every one of our customers be successful with Carrot, so we talked to our most successful customers, cataloged what we have done in the past, and developed a FREE step-by-step guide to getting the most out of Carrot to help you grow your business.

Introducing the Carrot Guide

Videos, tutorials, and resources that guide you through the 3 Carrot “Lead Farming” phases that our most successful members follow.

carrot-guide

Are You Already An InvestorCarrot Member? Check out the new guide!
We would love to hear from you with your feedback and success stories!

Combine the guide with our LIVE Weekly Carrot Mastermind Calls for Content Pro plans and above… and you’ve got the single best training resource and support team in the industry to help you generate more leads online to help you grow your real estate investing business.

VIEW THE GUIDE ›


Help Site Updates

While we were at it, we took the opportunity to update the entire Carrot Help Site!

carrot-help-site-update

You will notice a greatly improved left side navigationthat can drill down to specific topics quickly and from any page on the help site. A new home page with instant and intelligent search of all the help site content. And, better tutorial categories and organization to make it easier to browse to the articles and videos you need.

Head over to the help site to check it out! We are committed to continual improvement of the help site, so expect to see new and updated tutorials all the time!

Not An InvestorCarrot Member Yet?

You can get full access to the same Carrot Guide complimentary as a part of your membership when you jump aboard the most effective and fastest growing real estate investing online lead generation platform.

Just take a demo and see our Plans.

Do You Need a Proven Real Estate Leads and Conversion System Simple To Set-up?

Infographic – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate Checklist

16 Point Real Estate Investor Website Conversion Rate Checklist

Infographic – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate Checklist

There are two core elements to generating qualified leads online for your real estate investing business.

Whether you’re a wholesaler, flipper, buy and hold investor / landlord, rent to own, note buyer, even self-storage… the lifeblood of your online lead generation hinge on these 2 elements.

  1. Traffic – Getting qualified people to your website
  2. Conversion – Getting as many of those qualified people who need your services to engage in your website by entering their information or calling you on the phone

Both elements are a big deal because you can have all of the qualified traffic in the world, but if your real estate investing website’s aren’t converting well… you’re leaving tons of money on the table.

And if your website is the best converting thing since sliced bread… but you don’t have any qualified people visiting your website, it’s almost like keeping a Ferrari in the garage and not letting it hit the road and do what it does best.

In today’s post we’re going to run through some examples of ways you can boost the number of leadsyou get with your real estate investing websites without having to generate any more traffic. Now, this is assuming you’re already pulling in a consistent stream of qualified leads.

You can also download a simple checklist that you can save on your computer or print off as a handy reference when you’re making these changes on your website.

7 Of The “16 Points To Check Off” To Boost The Performance And Leads On Your Real Estate Website

Here are 7 of the 16 points to check off as you’re building or optimizing your own real estate websites to convert more qualified visitors into leads. Some of these may seem obvious, but sometimes the seemingly simple tweaks can make the biggest difference.  We have 37 points of Carrot Conversion built into our websites that help our members pull in more leads. We’ve pulled out 16 of them and made a simple checklist for you to boost your own conversions.

(Or, if you don’t want to worry about this, these are all built into InvestorCarrot websites. Take a demo or join today. And we’re continually testing and improving performance on our system each month). 

Download the full 16 Point Conversion Checklist on this page below. 

1. Put Your Main Call To Action Clearly OnEvery Page Of Your Website

Most real estate investor websites just have the phone number at the top of the website and the form for motivated sellers or cash buyers (or in this case note sellers) to opt in just on a few pages. Usually on their home page, a squeeze page, and maybe another one.

But we’ve found it works best to include a way for your website visitors to convert into a lead on every page… just a click away. This way they don’t have to look far to take that next step on your website when they’re ready.

jhkjh
Put Your Main Call To Action On Every Page: Notice on this note buying website the multiple crazy clear calls to action? These are on every page on the website…

2. Have A Clear Benefit Oriented Headline On The Top Of Your Homepage And Main Landing Pages

Many websites we see that rank high in Google have done a great job ranking well… but then they totally fall flat when it comes to converting the visitor into a lead once they get one.

One big reason we see time and time again is they fail to show the visitor exactly how they can help them within the first 3 seconds of the visit. As we’ve written about before, add a very clear benefit oriented headline that tells the visitor the benefit they’ll get by working with you.


Ask yourself, “What is it that my prospect actually wants?”… then give them that in your web page headline. In this case, the rent to own tenant doesn’t want a free report, they want to see a darn list of houses. So give them that benefit and lead them to the opt in form to get it.

3. Use Color And Contrast To Help Your Call To Action Area Stand Out

Just like with your direct mail, bandit signs… and heck, even stop signs on the street… contrast attracts the eye.

A mistake many real estate investors and agents make is that their call to action buttons on their website blend in with the background of the website.

Take these 2 websites below as an example. The one on the right is an InvestorCarrot site. Notice how the eye is naturally drawn to the action area on the page. The contrast with the Orange color and different background on the form draw the eye there. On the website on the left, the button is the same color as the opt in box… which is the same color used throughout the rest of the website. They blend in and the eye is instead drawn to the lady’s face on the left side of the screen.

If they add some contrast to that “submit” button so it stands out on the page, it would likely provide a small boost in conversion on the page.

Also, our tests have shown that making the opt in button have a benefit in it rather than “Submit” can boost conversions dramatically. (In this case, over 40%)

contrast-in-conversion-real-estate

 

4. Ensure Your Phone Number Is At TheTOP and Bottom Of All Of Your Web Pages And “Tap To Call” On Mobile Devices

mobile-website-real-estate-optimizedWhen we dig into our data here at InvestorCarrot, we often find some really interesting things.

One of the latest trends has been how important the mobile experience is for someone landing on your website.  40%+ of the leads our members generate each month come from mobile devices… but 25-35% of the traffic each month is on mobile devices. That’s a disproportional number of our leads coming from mobile devices. Why?

Because we’ve engineered a great mobile experience on our platform for motivated sellers, cash buyers, tenants, etc… and 9 out of 10 websites our members are competing with online have terrible mobile experiences.

So make sure your phone number is at the top of the website, your menu and logo are shrunk down so they don’t take up much space, and your call to action / opt in box are no more than a half swipe down the page for the mobile visitor.

5. Add Credibility Badges On Your Website

I wouldn’t suggest this as one of the first things you’d do, because there’s other more “low hanging fruit” as far as getting conversion bumps that you can do.

But in every test we’ve ran where we added a credibility badge like a BBB logo on the website… and not just on the website but at the top of the website above or just next to the main call to action form, we’ve seen an increase in the conversion on the page.

Why?

People are skeptical by nature and we look for cues as to the trustworthiness of a website. Since the BBB is a widely recognized brand and trusted source, seeing that on your website gives that warm and fuzzy feeling that you’re a safe company to do business with.

 

credibility-badge-conversion-increase
Nearly 10% More Leads From Building Trust With The BBB… This company is a client of ours at our Enterprise level (only for companies that do at least 80+ deals a year already) and they had their BBB badge on the site, but it was further down. We moved it to the top and saw an immediate boost of almost 10% more leads.

6. Don’t Ask For Too Much Information Right Away. Reduce Your Initial Form To 3-4 Form Fields Ideally

In our tests and other tests outside of the real estate industry, test after test has shown that the more form fields you ask your visitors to fill out, the lower the conversion rate.

Now you may be saying, “Ya, but the more form fields the more qualified the leads too!

And you’d be 100% correct.

But in our tests, we’ve found that there’s the highly motivated lead who will fill out the form whether it has 4 fields on it or 8… but there’s also the “on the fence” leads that wouldn’t fill out a longer form but will “dip their toes” in on a shorter form first.

Then we pass that lead to a longer “2 step” form immediately where we’ll further qualify them. There’s a psychology term called Commitemnt and Consistencywhere us humans are hard wired to follow through on bigger commitments after we’ve made small ones. Our 2 step opt in process with 3-4 form fields on the first form and then the longer form on the second step convert more leads on the front end and end up getting more people to further qualify themselves on the 2nd step than if you were to ask for more information on the first form.

opt-in-form-fields
Make it easy for your cash buyers, sellers, tenants, and lenders to engage on your website. It can be intimidating to make a seller jump through 10 form fields on the first step. Make it easy on step 1 to get their info, then further qualify them on step 2.

7. Show Website Visitors You’re Real People Behind The Company

Many of your website visitors may be skeptical before they even land on your website. Motivated house sellers may have heard about the “house flipping scams” on the news (that of course have nothing to do with how you run your business) and project that fear on every house buyer they come across.

The same goes for selling investment properties. Too many people list bogus houses on their websites or they don’t ever list any at all and are building a cash buyer list without taking any real action to get any properties on the site… and it can breed skepticism.

One way to combat that is to connect with your website visitors on a more personal level.

Show them you’re a real person behind the company.

According to a Stanford study called the Stanford Web Credibility Research study, several of the top 10 ways to increase the credibility of your website involve you just opening up and showing you’re real.

Stanford Web Credibility Research Results: The orange arrows point to the credibility elements that involve you making it easier to connect with you as a person. It matters.
Stanford Web Credibility Research Results: The orange arrows point to the credibility elements that involve you making it easier to connect with you as a person. It matters.

You can do this by… 

  • Building out a simple about page that has a picture of you / your team and what you stand for
  • Making it easy for people to contact you
  • Show that you have the expertise to help them(testimonials are amazing validators of your expertise)

Just get creative and connect with your website visitor on your website the same way you would in person.

Download The Rest Of The 16 Carrot Conversion Points Checklist Below!

I hope you have at least 1 or 2 things you can implement in the 7 real estate website conversion tips above.

Like I mentioned, here at InvestorCarrot we’re continually testing and improving the effectiveness of our Inbound Online Marketing websites for investors and agents so our members can focus on what they do best.

We have over 37 elements we’ve found boost conversion that we’ve built into every InvestorCarrot website on our platform.

We’ve picked out 16 crazy effective Conversion tweaksyou can make and put them in the download below.

Feel free to share this with your colleagues and implement some this week!

Download 16 Conversion Tips Checklist

And if you don’t want to have to worry about staying ahead of the conversion curve, but you don’t want to miss out on leads that may be slipping by you because your website is underperforming, head over and check out our plans here at InvestorCarrot and pick the one that’s right for you. You can have your first website with us launched live in less than 5 minutes.

Infographic – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate Checklist