9 Ways Your Website Should Build Credibility For Real Estate Investors And Agents

9 Ways Your Website Should Build Credibility For Real Estate Investors And Agents

Trevor Mauch

So, how do you build credibility as a real estate investor on your website?

Real estate investing is one of those professions where the barriers of entry for new investors is so low… there are lots of unethical investment companies out there giving real estate investors a bad name.

So, how do you stand out above the crowd… and make it so when a motivated seller, cash buyer, or private lender finds your website… they feel compelled to work with you?

First…

Importance Of Building Credibility (and how to do it with your website)

It goes without saying… that today consumers have more options than ever.  If you’re a motivated seller going in foreclosure… or a private lender who is doing your research… one of the first things you’ll look at after you hear of a company is THEIR WEBSITE to see if they are real.

Our society is an internet society now. Just look at the phone book and newspapers… those businesses are in decline… while internet news sources and internet directories are on the rise.  People go to the internet to do research on companies they’re getting ready to work with.

So, what will a private lender prospect or motivated seller see when they search you online? Will they even see a website? If not, people immediately think, “They don’t have a site… are they a real company?”.

If you have a website but it doesn’t have the 9 elements below... that could be even worse.  Is your website actually harming your credibility (if I had to guess, I’d say probably 60%+ are).

If people don’t feel comfortable that they want to work with you within the first 2 minutes of being on your website… odds are you’ll lose that business.

So, here are 9 ways to build credibility on your real estate investor website.

 

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

 

9 Ways To Build Credibility In Real Estate Investing

Stanford University did a study called the “Web Credibility Research” project.  Stanford compiled 10 elements that your website should address that can either make or break your credibility as an investor… we’ve consolidated them into 9 elements that without them… your credibility (and profits) are likely suffering.  See how many of these your real estate investing company website is doing well:

  1. Show that you’re real people behind your company – Most investors we work with to help them build their online presence for their real estate business are hesitant to put too much of their personal information on their site.  They don’t want their name, picture, bio… nothing… on the site.  If this is you too… it’s hurting your credibility and results.  Ask yourself this… do you like it when you’re on a website and you can see the actual faces of the people behind the company? Yes, we all do. It increases conversions and leads.
  2. Show that honest and trustworthy people stand behind your site – A lot like #1, your website visitors land on your website with their scam detector running in full force. They want to know that they can trust you to help them solve their problem (save them from foreclosure or get better returns, etc.).  How do you do that? A short bio on your site, again… a picture of you and your team (we teach our REItheme members ways to build credibility even if you have’t done deals or don’t have a team), testimonials are a biggie, etc.
  3. Highlight the expertise your company has – Well over half of the investors we work with feel that they don’t have enough “experience” in real estate to put on their site. But, once we dig… they usually have a lot more experience that makes them qualified to provide great solutions to buyers, sellers, and investors than they think. Anything that you feel helps you in your real estate business qualifies.  One gal had never done a real estate deal herself… but she was an executive assistant to a mega investor in New York for years, was a certified Draftsman, and had managed rehabs for another investor for a couple years… thats experience that should be on your website. Or, heck… even if you’re just getting started… leverage the experience you’ve gained in your education or your mentors experience for now.  Bottom line… if you don’t feel you have enough experience related to being able to help your clients reach their goals… then you should rethink your decision to be an investor (or go out and get that experience).
  4. Make it easy for people to contact you – Simple. Obvious. But overlooked. Have the “BIG THREE”. Phone number, email, and mailing address on your site.  It gives people a feeling that you’re not a fly by night operation… and easy to get in touch with if they have a question or problem. You can get a free phone number from Google Voice and a professional mailing address from your local mailboxes store if you don’t have one.
  5. Design your site so it looks professional and clean – Who likes to land on a website that looks like a 12 year old made it in 1998?  Find a nice clean design with lots of whitespace on the site… with crisp clean graphics. It doesn’t have to be fancy… or flashy. In fact, flashy isn’t a good thing.
  6. Make your site easy to use and useful – Easy to use = not too many links on your site. Give people a few options… don’t confuse them. Useful = providing great content on your website that helps your visitor solve their problem?  Your motivated seller site targeted to helping people stop foreclosure could have FAQ on the foreclosure process, free guides on helping them stop foreclosure, information on how your company works with homeowners, etc. Give them great information… it builds massive trust.
  7. Update your sites content often – Have you ever went to a website and saw somewhere on the site where it said the last blog post was done 10 months ago? Or when you read the site and it references old outdated information? This is a credibility killer. Update your site on a regular basis. We teach our InvestorCarrot members our process for creating great blog posts, optimizing those posts for Google rankings, and making it so easy that you never have to think about what to write about next. It’s simple when you have the right process and system in place for your content.  But, aim for a new blog post every week if you can… once a month minimum (not only does this help for credibility but it helps for your search rankings and leads too!)
  8. Avoid typos and errors – Enough said.
  9. Borrow credibility from other sources – A great way to build credibility on your site is to borrow it from other credible sources. Have you been on a website and it said “As Seen On TV” or “As Seen On Google”… or a site that has a quote from a famous and respected person?  That’s all “borrowed credibility”.  If you work with a real estate agent from lets say… Century 21… get a testimonial from them and ask permission to put the Century 21 logo on the site as a “company we’ve worked with”. Can you imagine the credibility that’ll give you in a website visitors eyes when they see the symbols of companies they know and respect on your site?

So, how many of those 9 credibility builders for your real estate investing website are you doing on your website?

If you’re doing 5 or more… you’re ahead of the curve.

7 or more… you’re doing better than 90% of your competitors.

All 9?  You’re crushing it and should be teaching this lesson alongside us 🙂

Action Plan To Help You Build Credibility This Week

Real estate investors websites can be a huge tool in building credibility or it can harm your credibility. If you have a website, this week pick 3 of the 9 elements above and implement them on your website.

If you don’t have a website but now see the value in it just from a credibility standpoint… get a site this week. You can work with us or find another solution… either way is cool w/ us because not everyone is ready to work with us (since we push our members a bit harder than a “web guy” or “template site” company does). But if you are ready to work hard and leverage a great system that works (that has a lot of these 9 elements above already injected in the websites)… go here to learn more about InvestorCarrot and what it can do for you.

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

 

9 Ways Your Website Should Build Credibility For Real Estate Investors And Agents

How To Build a Large Cash Buyers List For Your Real Estate Wholesaling or Flipping Business?

 

How To Build a Large Cash Buyers List For Your Real Estate Wholesaling or Flipping Business?

How important are cash buyers to a house wholesaling or flipping business? If you ask Daniel DiGiacomo of Baltimore Wholesale Property… he’ll say pretty darn important (to the tune of over $180,000 of extra business in 12 months).

Are those results typical? Not really… because Daniel was hustling on a daily basis and showing up to our mastermind calls weekly… and worked his butt off hitting the streets building great relationships in Baltimore. Those results are his results and they rock!

Daniel is the CEO of one of the most active real estate investment firms in Baltimore and an InvestorCarrot customer for the past 2 years.

 

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin

 

We had a chance to sit down with Daniel recently and have a conversation with him about… 

  • How he got started in real estate investing (from a background as a financial analyst)
  • Why he didn’t start off wholesaling like everyone else… but how he now does 6 figures per year just with the wholesaling side of their business (this doesn’t count their rental portfolio or other investments)
  • The opportunity that “note investing” poses for investors and why it’s almost exclusively his primary way to acquire discounted properties
  • What Daniel did to build a powerful cash buyers list of over 1,700 names using Carrot and why after months of research and testing he found that Carrot helps yield him the highest ROI on his money and best results at the end of the day vs. building a custom website

Hear Daniel’s Story + Learn How He Has Built Such A Powerful Cash Buyers List Online

This case study is a full-length deep dive into Daniel’s story and how he’s built a very successful wholesaling and investing company over the past 2-5 years and his exact strategies on how he cuts through the clutter online in a sea of other competitors trying to find active cash buyers in his market too. Click play and dive in! 

Not a Carrot member yet? Take a demo and see InvestorCarrot in action >>

Things Daniel Covers… 

  • Start – 7 mins talks about how he got started in real estate(apartments to wholesaling to tax lien investing)

  • 8:30 talks about his tax lien investing

  • HUGE tip on listing his properties w/ Carrot on how he gets more traffic and leads through Google w/ his property listings

  • 18:00 Discusses why he chose InvestorCarrot vs. a $10k custom built website

    “It took less than 90 days for me to be super impressed” (18m). After a couple of failed attempts with other website alternatives, I finally landed on Carrot.  My alternative was to pay someone to build a custom website and platform… I had seriously considered paying somebody tens of thousands of dollars to build a pretty robust platform.

    I walked into this thing saying alrighty I’ll work on it as much as I want to work on it long-term and if I get the results I want to get with the work I want to put into it within 90 days I’ll stick with it. And I got those results, I got much more than expected in that 90 day time frame with the amount of work I wanted to do. After that 90 days, I decided to really explode it and ramp up my focus and work on my Carrot site”

  • 19:50 tip on building your cash buyers list through targeting online conversations on google

  • 22:10 what he’s doing w/ Facebook to grow his cash buyers list and business

  • 24:00 what he’s done to customize his sites and time commitment

  • 25:28 talks about power of Content Pro.. “It’s great having the content pro articles so I have a framework to go from, then we’ll tweak them up a bit and it’s been very helpful. You don’t have to edit every post but it can be a powerful booster, and saves time and money from writing your own”

  • 29:35 on why he’s launching into other markets such as Florida in 2016

  • 35:17 – why he loves carrot (yay!) 🙂

    “The short answer is that Carrot makes all of the decisions for me. The framework exists… and all I have to do is sort of tweak some things and I don’t have to put a whole lot of energy into building that framework. I’m not just talking about the code and pages… I’m talking about the strategy, ideas, and content based on performance… and the follow-up… is incredible support.”

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.  But Above All, Get Some Content Marketing Going On Your Real Estate Websites This Week!

How Important Are Cash Buyers To a Real Estate Wholesaling or Flipping Business?

Do You Need a Proven Real Estate Leads and Conversion System Simple To Set-Up?

Do You Need a Proven Real Estate Leads and Conversion System Simple To Set-Up?

Introducing the NEW InvestorCarrot Guide & Improved Help Site

InvestorCarrot makes it super simple to set up real estate investor websites! So much so that the number one reaction after new members create their site is: That was easy, but what do I do now?

We want to see every one of our customers be successful with Carrot, so we talked to our most successful customers, cataloged what we have done in the past, and developed a FREE step-by-step guide to getting the most out of Carrot to help you grow your business.

Introducing the Carrot Guide

Videos, tutorials, and resources that guide you through the 3 Carrot “Lead Farming” phases that our most successful members follow.

carrot-guide

Are You Already An InvestorCarrot Member? Check out the new guide!
We would love to hear from you with your feedback and success stories!

Combine the guide with our LIVE Weekly Carrot Mastermind Calls for Content Pro plans and above… and you’ve got the single best training resource and support team in the industry to help you generate more leads online to help you grow your real estate investing business.

VIEW THE GUIDE ›


Help Site Updates

While we were at it, we took the opportunity to update the entire Carrot Help Site!

carrot-help-site-update

You will notice a greatly improved left side navigationthat can drill down to specific topics quickly and from any page on the help site. A new home page with instant and intelligent search of all the help site content. And, better tutorial categories and organization to make it easier to browse to the articles and videos you need.

Head over to the help site to check it out! We are committed to continual improvement of the help site, so expect to see new and updated tutorials all the time!

Not An InvestorCarrot Member Yet?

You can get full access to the same Carrot Guide complimentary as a part of your membership when you jump aboard the most effective and fastest growing real estate investing online lead generation platform.

Just take a demo and see our Plans.

Do You Need a Proven Real Estate Leads and Conversion System Simple To Set-up?

Infographic – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate Checklist

16 Point Real Estate Investor Website Conversion Rate Checklist

Infographic – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate Checklist

There are two core elements to generating qualified leads online for your real estate investing business.

Whether you’re a wholesaler, flipper, buy and hold investor / landlord, rent to own, note buyer, even self-storage… the lifeblood of your online lead generation hinge on these 2 elements.

  1. Traffic – Getting qualified people to your website
  2. Conversion – Getting as many of those qualified people who need your services to engage in your website by entering their information or calling you on the phone

Both elements are a big deal because you can have all of the qualified traffic in the world, but if your real estate investing website’s aren’t converting well… you’re leaving tons of money on the table.

And if your website is the best converting thing since sliced bread… but you don’t have any qualified people visiting your website, it’s almost like keeping a Ferrari in the garage and not letting it hit the road and do what it does best.

In today’s post we’re going to run through some examples of ways you can boost the number of leadsyou get with your real estate investing websites without having to generate any more traffic. Now, this is assuming you’re already pulling in a consistent stream of qualified leads.

You can also download a simple checklist that you can save on your computer or print off as a handy reference when you’re making these changes on your website.

7 Of The “16 Points To Check Off” To Boost The Performance And Leads On Your Real Estate Website

Here are 7 of the 16 points to check off as you’re building or optimizing your own real estate websites to convert more qualified visitors into leads. Some of these may seem obvious, but sometimes the seemingly simple tweaks can make the biggest difference.  We have 37 points of Carrot Conversion built into our websites that help our members pull in more leads. We’ve pulled out 16 of them and made a simple checklist for you to boost your own conversions.

(Or, if you don’t want to worry about this, these are all built into InvestorCarrot websites. Take a demo or join today. And we’re continually testing and improving performance on our system each month). 

Download the full 16 Point Conversion Checklist on this page below. 

1. Put Your Main Call To Action Clearly OnEvery Page Of Your Website

Most real estate investor websites just have the phone number at the top of the website and the form for motivated sellers or cash buyers (or in this case note sellers) to opt in just on a few pages. Usually on their home page, a squeeze page, and maybe another one.

But we’ve found it works best to include a way for your website visitors to convert into a lead on every page… just a click away. This way they don’t have to look far to take that next step on your website when they’re ready.

jhkjh
Put Your Main Call To Action On Every Page: Notice on this note buying website the multiple crazy clear calls to action? These are on every page on the website…

2. Have A Clear Benefit Oriented Headline On The Top Of Your Homepage And Main Landing Pages

Many websites we see that rank high in Google have done a great job ranking well… but then they totally fall flat when it comes to converting the visitor into a lead once they get one.

One big reason we see time and time again is they fail to show the visitor exactly how they can help them within the first 3 seconds of the visit. As we’ve written about before, add a very clear benefit oriented headline that tells the visitor the benefit they’ll get by working with you.


Ask yourself, “What is it that my prospect actually wants?”… then give them that in your web page headline. In this case, the rent to own tenant doesn’t want a free report, they want to see a darn list of houses. So give them that benefit and lead them to the opt in form to get it.

3. Use Color And Contrast To Help Your Call To Action Area Stand Out

Just like with your direct mail, bandit signs… and heck, even stop signs on the street… contrast attracts the eye.

A mistake many real estate investors and agents make is that their call to action buttons on their website blend in with the background of the website.

Take these 2 websites below as an example. The one on the right is an InvestorCarrot site. Notice how the eye is naturally drawn to the action area on the page. The contrast with the Orange color and different background on the form draw the eye there. On the website on the left, the button is the same color as the opt in box… which is the same color used throughout the rest of the website. They blend in and the eye is instead drawn to the lady’s face on the left side of the screen.

If they add some contrast to that “submit” button so it stands out on the page, it would likely provide a small boost in conversion on the page.

Also, our tests have shown that making the opt in button have a benefit in it rather than “Submit” can boost conversions dramatically. (In this case, over 40%)

contrast-in-conversion-real-estate

 

4. Ensure Your Phone Number Is At TheTOP and Bottom Of All Of Your Web Pages And “Tap To Call” On Mobile Devices

mobile-website-real-estate-optimizedWhen we dig into our data here at InvestorCarrot, we often find some really interesting things.

One of the latest trends has been how important the mobile experience is for someone landing on your website.  40%+ of the leads our members generate each month come from mobile devices… but 25-35% of the traffic each month is on mobile devices. That’s a disproportional number of our leads coming from mobile devices. Why?

Because we’ve engineered a great mobile experience on our platform for motivated sellers, cash buyers, tenants, etc… and 9 out of 10 websites our members are competing with online have terrible mobile experiences.

So make sure your phone number is at the top of the website, your menu and logo are shrunk down so they don’t take up much space, and your call to action / opt in box are no more than a half swipe down the page for the mobile visitor.

5. Add Credibility Badges On Your Website

I wouldn’t suggest this as one of the first things you’d do, because there’s other more “low hanging fruit” as far as getting conversion bumps that you can do.

But in every test we’ve ran where we added a credibility badge like a BBB logo on the website… and not just on the website but at the top of the website above or just next to the main call to action form, we’ve seen an increase in the conversion on the page.

Why?

People are skeptical by nature and we look for cues as to the trustworthiness of a website. Since the BBB is a widely recognized brand and trusted source, seeing that on your website gives that warm and fuzzy feeling that you’re a safe company to do business with.

 

credibility-badge-conversion-increase
Nearly 10% More Leads From Building Trust With The BBB… This company is a client of ours at our Enterprise level (only for companies that do at least 80+ deals a year already) and they had their BBB badge on the site, but it was further down. We moved it to the top and saw an immediate boost of almost 10% more leads.

6. Don’t Ask For Too Much Information Right Away. Reduce Your Initial Form To 3-4 Form Fields Ideally

In our tests and other tests outside of the real estate industry, test after test has shown that the more form fields you ask your visitors to fill out, the lower the conversion rate.

Now you may be saying, “Ya, but the more form fields the more qualified the leads too!

And you’d be 100% correct.

But in our tests, we’ve found that there’s the highly motivated lead who will fill out the form whether it has 4 fields on it or 8… but there’s also the “on the fence” leads that wouldn’t fill out a longer form but will “dip their toes” in on a shorter form first.

Then we pass that lead to a longer “2 step” form immediately where we’ll further qualify them. There’s a psychology term called Commitemnt and Consistencywhere us humans are hard wired to follow through on bigger commitments after we’ve made small ones. Our 2 step opt in process with 3-4 form fields on the first form and then the longer form on the second step convert more leads on the front end and end up getting more people to further qualify themselves on the 2nd step than if you were to ask for more information on the first form.

opt-in-form-fields
Make it easy for your cash buyers, sellers, tenants, and lenders to engage on your website. It can be intimidating to make a seller jump through 10 form fields on the first step. Make it easy on step 1 to get their info, then further qualify them on step 2.

7. Show Website Visitors You’re Real People Behind The Company

Many of your website visitors may be skeptical before they even land on your website. Motivated house sellers may have heard about the “house flipping scams” on the news (that of course have nothing to do with how you run your business) and project that fear on every house buyer they come across.

The same goes for selling investment properties. Too many people list bogus houses on their websites or they don’t ever list any at all and are building a cash buyer list without taking any real action to get any properties on the site… and it can breed skepticism.

One way to combat that is to connect with your website visitors on a more personal level.

Show them you’re a real person behind the company.

According to a Stanford study called the Stanford Web Credibility Research study, several of the top 10 ways to increase the credibility of your website involve you just opening up and showing you’re real.

Stanford Web Credibility Research Results: The orange arrows point to the credibility elements that involve you making it easier to connect with you as a person. It matters.
Stanford Web Credibility Research Results: The orange arrows point to the credibility elements that involve you making it easier to connect with you as a person. It matters.

You can do this by… 

  • Building out a simple about page that has a picture of you / your team and what you stand for
  • Making it easy for people to contact you
  • Show that you have the expertise to help them(testimonials are amazing validators of your expertise)

Just get creative and connect with your website visitor on your website the same way you would in person.

Download The Rest Of The 16 Carrot Conversion Points Checklist Below!

I hope you have at least 1 or 2 things you can implement in the 7 real estate website conversion tips above.

Like I mentioned, here at InvestorCarrot we’re continually testing and improving the effectiveness of our Inbound Online Marketing websites for investors and agents so our members can focus on what they do best.

We have over 37 elements we’ve found boost conversion that we’ve built into every InvestorCarrot website on our platform.

We’ve picked out 16 crazy effective Conversion tweaksyou can make and put them in the download below.

Feel free to share this with your colleagues and implement some this week!

Download 16 Conversion Tips Checklist

And if you don’t want to have to worry about staying ahead of the conversion curve, but you don’t want to miss out on leads that may be slipping by you because your website is underperforming, head over and check out our plans here at InvestorCarrot and pick the one that’s right for you. You can have your first website with us launched live in less than 5 minutes.

Infographic – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate Checklist

Free Webinar – Local Real Estate Buying & Selling Strategies

Free Webinar - Local Real Estate Buying & Selling Strategies

 6 Simple Tips To Master Location-Based SEO And Skyrocket To The Top of Search Engine Results

Last updated on

2015.06.04-locationbasedseo--main

 

 

 

 

Learn How Local Real Estate Investors Can Attract Sellers, Buyers, And Tenants Leveraging the Internet Through Inbound Marketing

In the early days of the web (the “caveman days” when we were still rubbing two sticks together to make websites out of html) there was a land rush on high level domain names of one or two-words for really general phrases. Things like “realestate.com” and “homes.com” as an example.

At the time, targeting search terms like “real estate investing” was in high demand.

Today, people are a little more sensible (a little more) and they understand that owning a domain name with only one or two words might work if you’re trying to offer generic information to a wide audience but not if you’re trying to market to a specific location-based audience.

Targeting a search term like “real estate investing” makes sense for a wider, more generic audience, while targeting a location-based search term makes far more sense for most investors who are buying, renting, and selling properties.

Here’s What I Mean By A Location-Based Search Term

If you live in Chicago and you want to try a new restaurant, you wouldn’t likely sit down at your computer and just type “restaurant” into the search engine.

You know you may get a whole bunch of links… none of which will be relevant to you.

Instead, you type something like “Chicago restaurants” or perhaps even something more specific, such as “pizzeria” and the name of a neighborhood in Chicago.

And the restaurants that show up for that search result? They were smart enough to use location-based SEO to optimize their websites. They built their sites around the location-based keywords that you used to search.

Yes…

… Google is getting better and better at creating location based search results on the more generic topics where people are likely looking for something in the city they’re searching… like “restaurants”, “plumbers”, and “real estate agents”.  But for the sake of what most real estate investors want to rank for, Google hasn’t quite figured out how to know the most relevant location to serve up results for terms like “investment properties”… so they show national results.

Location Based Results On A General Term I Searched…
(I’m in Roseburg Oregon)

location specific seo for real estate
Google Serving Up Location Based Results… on the more generic topic that tend to be very local in nature. Like agents, restaurants, plumbers, etc.

The same idea applies to real estate investors. You have a location-based service and your website should be optimized for your location.

You’re not targeting a general, national audience with your generic information; you’re targeting a location-specific audience with location-specific information. In other words, you’re offering to buy, rent, or sell a property in a specific place.

To illustrate that… here’s what pops up when I search a general term like “sell my house fast” in Google.

Notice These Results Are NOT Location Based

Which means the results are very un-targeted and very hard to rank for… but this is the main SEO mistake most real estate investors make. Not targeting their website and pages to specific locations your prospects may be needing your services in.

motivated house seller leads seo
Google hasn’t learned how to build in location based results for non-location specific searches that are important to real estate investors.

Or a phrase like “we buy houses in Eugene, Oregon“. That’s a location specific search.

To help you take advantage of “local SEO“, here are 6 simple tips to master location-based SEO on your real estate investing website:

1. Be As Specific In Your SEO As Your Audience Will Be In Their Search

local seo for real estate
A Location Specific Page… this page ranks very well in the Portland market and is starting to pull in some leads now. We got it there by building out pages for each specific city / market he buys houses in,optimizing them, and letting the SEO gods do their thing.

One investor I worked with wanted to improve his local SEO.

I asked him what location he served and he gave me the name of the county he worked in. I asked him if his prospective home sellers would search for the name of that county when looking to sell their home.

It was an “aha!” moment for him when he realized that they would more likely use the name of their city – not the county – to find the information they were after.

NOTE: We base all of our lead generation decisions on data. So in some areas, people do search by county… most they don’t. Just get to know the ways that house sellers, buyers, tenants, etc. talk about the area they live in. If they use “Berks County” to refer to their area all of the time… it may be a good idea to setup a page optimized for the county as well.

2. Consider Multiple Pages – Or Even Multiple Websites – For Multiple Locations

city specific pages for real estate markets
With Our “City Specific Landing Page” strategy and system in InvestorCarrot... we’ve made it easier to launch pages specific to each city / state you invest in. This helps put more pages on your website and get in front of more people rather than relying on 1 page to pull all of the SEO weight.

Chances are, you serve more than one location – perhaps multiple neighborhoods, towns, or cities in your area.

Depending on the amount of business you expect to get from each one, you might consider creating multiple pages (each page optimized for a different town or city) or even multiple websites if the markets are completely different and it doesn’t make sense to keep them on the same website.

Of course it probably doesn’t make sense to create a site for every single municipality in the area you serve but you should probably focus on the major ones (at least at first).

3. Don’t Just Think Location… Think Action

what keywords and verbs do people use?
A shot from our SEO Keyword Bible... showing some of the rent to own tenant buyer keywords… which gives you a good idea of the “verbs” they use in their Google searches that we want to include on our websites.

A location is only part of it.

Of course your SEO should not only be built around a location but also needs to be built around the appropriate verb.

What verb is your audience searching for?

Sellers are probably using the word “sell”, tenants are probably using the word “rent”, and buyers might be using words like “buy” or “invest” (depending on what kind of buyers they are). Creating a location based SEO strategy needs to include the right location but also the right verb for the people you’re reaching.

In fact, our research has shown that for every category of lead the average real estate investor is looking for (motivated sellers, cash buyers, tenants, lenders, etc.)… there are just a handful of “verbs” that those prospects are going to Google to search.

Reminder:Download our FREE SEO Keyword Bible if you haven’t already!

4. Extend Your Local SEO Beyond Your Website

local seo for your youtube marketing
The same investor dominating the top 5 results in Google… This InvestorCarrot member is dominating the top 5+ results in Google for this location-based search phrase in his market. He got his Carrot site ranked #1 and #2, then turned on the afterburners by optimizing Youtube videos for the same location-based search phrases.

Although you should optimize your website with location-based SEO, it shouldn’t stop there.

Use a service like Google My Business to help you place your business on a map, just as the real estate agents in the first picture above did.

And it shouldn’t stop there.

You can apply the same strategy to other sites and accounts, including Twitter, Facebook, LinkedIn, Google+, Instagram, Pinterest and more.

Each of these sites is an opportunity to create some location based SEO. (For example, if you specialize in selling homes in Chicago, you may consider a Twitter handle like @BuyChicagoHomes.

Last, in our 3 Lead Per Day Training inside our InvestorCarrot platform, we have an entire training program on using YouTube to generate leads. Optimizing your YouTube videos for those local SEO terms your prospects are typing in will help you get in front of the people that matter… the people you can actually do business with and help.

5. Extend Your Location Based SEO With Additional Differentiation

neighborhood based local seo
People are searching by neighborhood sometimes… In this quick search I did in Google, you’ll notice the suggestions Google gives me.

Notice in the picture above the suggestions Google is giving me.

Those suggestions are based on Google’s search data… and enough people type those phrases each month to matter.

So if you had a house for rent in the Highlands… I’d create a page on your website optimized for that very hyper-specific local SEO phrase… plus I’d also spin up a YouTube video for that phrase.

In highly competitive markets, you’ll need more than just location to differentiate.

If you work in a highly competitive market, then simply optimizing with location based SEO alone might not be enough. You may need to become even more granular in your location (drilling down to the neighborhood instead of just the city) or add something else to your Unique Selling Proposition (USP) to help you stand out from the crowd.

You’d be surprised how specific some web searchers are getting in their searches.

6. Make Sure You Have A Call To Action!

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Notice on this note buying website the multiple crazy clear calls to action? These are on every page on the website

Location-based SEO is an indicator that someone is ready to do business.

They’re highly targeted.

And in the area you can actually help them.

A home seller who wants general information about the idea of selling their home might search “how do I sell my home for cash?” but that same seller will be more likely ready to act when they to search “how do I sell my Chicago home for cash?”.

So make sure your website is structured in a way that it will convert a visitor into a lead… and a deal well.Download our 16 Point Website Conversion Checklist here to make sure your website performs well when a visitor lands on your website.

Get Started Now To Master Location Based SEO On Your Real Estate Investing Website

As an investor working within today’s web environment, your best strategy to gain the attention of prospective clients in your market is to use location based SEO.

The InvestorCarrot platform is built from the ground up to make it crazy easy to leverage local SEO and outrank your competition. So take a demo of InvestorCarrot and see if it’s a fit.

See our plans or take a demo… but above all, get some content marketing going on your real estate websites this week!

How Do I Sell My Home For Cash? Real Estate Marketing Strategies


How to Design Your Real Estate Squeeze Pages – Examples of Good Real Estate Landing Pages

How to Design Your Real Estate Squeeze Pages – Examples of Good Real Estate Landing Pages

 

http://www.oncarrot.com – this video will show you how to set up and use squeeze pages for real estate investors… we call them LeadPages. We’ll walk you through effective real estate investing squeeze pages, how to design your squeeze pages, and give you examples of good real estate landing pages.

See our plans or take a demo… but above all, get some content marketing going on your real estate websites this week!

 

How to Design Your Real Estate Squeeze Pages – Examples of Good Real Estate Landing Pages

What is The Best Lead Generation Site For Getting Real Estate Leads and Closing Deals

What is The Best Lead Generation Site For Getting Real Estate Leads and Closing Deals

InvestorCarrot – The Top Inbound Marketing And Lead Generation Platform in The Real Estate Industry

NEW! Robust Analytics, Slick Dashboard, and Fresh Site Design Options!

Last updated on April 28, 2016

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Today is a pretty big deal. Why you ask? Because we just rolled out 3 major updates to the InvestorCarrot platform (Carrot V2) that are going to make your life easier, more effective, and be an amazing platform to house our future inbound marketing tools and features.

It’s funny how things work out. For the past 6 months we’ve been working on some big projects here at Carrot and several of them just happened to wrap up around the same time. So we decided to do one big release (after a bunch of testing) this morning of those 3 major updates.

More under the radar, we’ve also released dozens of other smaller updates this year and have other big updates rolling out over the next several weeks (like Land Buying / Selling websites, and more).

But let’s dive in to what’s new in your InvestorCarrot account as of today!

NEW: The Carrot Dashboard: The Foundation For The Future

Carrot's new and approved dashboard for members

Our vision here at Carrot is to build the single most effective and simple to use tool for high achieving real estate investors (and soon to be agents as well) to attract more high quality prospects online and convert more of them into profitable leads.  With tens of thousands of leads per month being pulled in through our platform by our members every month already, we’re proud as heck of what our members like you have helped us build over the past 2.5 years.

But, to make room for the amazing features and tools we have planned for the rest of 2016 and into 2017, we decided to redesign your user dashboard from the ground up.

Take it for a spin and let us know how you like it.

The biggest changes you’ll see are… 

  • More simplified dashboard showing your websitesin a more compact space
  • We’ve brought many of the settings for your websites out of the confusing WordPress interface and into a simple and intuitive custom dashboard. Want to add tracking codes to your site? Attach a domain? Great, it’s just 2 clicks away now 🙂
  • More robust website stats! (more on that below)
  • Better organized way to display the different types of websites you can setup in your account
  • It looks clean and crisp. Can’t beat that!

You’ll notice more changes too but you’ll have to dig into your new dashboard to discover everything 🙂

NEW: Know Your Numbers With Carrot Site Stats

Having quick access to your basic website stats is important to knowing what’s working and what isn’t. So we decided to bring more useful data and fancy graphs right into your dashboard for each website.

This will help you save time from having to learn Google Analytics and it’ll deliver you the essential traffic data that you need on a continual basis. You’ll notice more changes to your stats to come as well so be on the lookout!

Now See Robust Traffic Stats (more to come!)

new-analytics-feature-1

NEW: Fresh Website Styles Rebuilt From The Ground Up For Desktop And Mobile = Beauty + Performance

styles

At Carrot, all of our website design decisions are based on performance. Will these changes improve theconversion rate and overall ROI for our clients or not?

Over the past year we’ve had countless requests for“new site designs” so you can even better stand out from other’s in your market. After all, you already know that Carrot is the most effective tool for SEO and conversion in the industry (which is why more Carrot websites control more top 5 Google rankings for search phrases that matter than any other REI platform)… but you still want more options to look a bit different.

But because we’re committed to high performance we decided we weren’t going to just roll out some pretty designs and call it a day.

So we embarked on what became a 10 month journey of split testing over 20 designs on over 100 websitesto tens of thousands of visitors to find some other “styles” that perform at least as well as our current high performing style you’ve come to recognize and love.

A Screenshot Of Just One Of Our Tests…

This graph represents a stacked hero test where the control and variation were close..until the end.

A screenshot of a “winning” test we ran last fall on a site as a part of our massive effort to roll out fresh designs that perform up to our standards.

And after all of that testing, we found 4 fresh styles that perform up to our standards and give you that design flexibility to look different.

Then we started from scratch and completely rebuilt our entire code base around our websites from the ground up so every part of our websites perform even better on mobile, look more clean, are easier to use, and use our new “Site Customizer” to make editing your appearance settings a breeze.

IMPORTANT NOTE: I know I know, you’ve had a website up with us for a while and you’re chomping at the bit to move over to one of these fresh styles. I would be too. But for now, these fresh styles are available only for new websites launched from today moving forward. We are working on a migration tool to move existing websites over to these fresh site styles for those who want to, but we didn’t want to make you all wait another couple of months to leverage these designs for your NEW sites.

Also, our original site style in use on all existing websites before today is still our highest performing design in aggregate and one we’re not abandoning anytime soon. It’s still a beast. These fresh styles just give some more design options without sacrificing performance because they’re all tested, proven, and built with our Carrot Conversion methodology at the core.

If you’re interested to learn more about InvestorCarrot head over and take a demo: https://oncarrot.com/demo

With that said, take a quick peak at our new site styles below. We’ve just used motivated house seller websites for these examples… but these styles can be used on any of our website types on websites launched from today on.

Each style is named after some of our favorite Oregon trees. We love the outdoors and LOVE our home state of Oregon and want to spread some Oregon love.

The Madrone – Clean, Re-Imagined Header, Striking Image

With the Madrone style you’ll really be able to leverage a local image and our eye catching “action bar” at the top of your website. This looks even more amazing on mobile.

design2


The Douglas – Our Original Mainstay Design Modernized For The Future

The Douglas Fir is the most popular tree in our county and the mainstay of our local timber industry. So what better name for the most popular and productive site style in use by Carrot members today. We refreshed the design a bit, added new features such as social media icons as an option in the header, our new site customizer, and more.

design1


The Cedar – Simple And Striking

The Cedar leverages our same proven conversion elements we’ve honed over the years and wraps them around a new visual. You’ll notice the full height hero image, no black box around the call to action text, and transparent header. This style looks amazing on mobile and retains the high performance we demand.

design3


The Juniper – Draws Your Eye Straight To The CTA

If you know anything about Juniper trees is that they suck all of the water out of the ground they are growing in. When we tested this design (we originally called it the “Stacked Hero” internally) we ran the test on 20+ websites all across the country at once… and it consistently sucked more leads out of the web than most everything else we tested. Some markets it converted considerably higher, most it was right on par with our original style, and a couple it was slightly lower. But in aggregate it was our highest performing of the fresh site styles.

design4

So go launch a new website in your Carrot account today and see these fresh site styles in action!

How To Use A New Site Style On A New Website

Just login to your account, launch a new website, then click “Design” in the settings area. Then you can browse the fresh new styles, preview, and activate all in a few seconds.

styles

And as a reminder in case you missed it above, these fresh site styles are currently available for new websites launched from today on forward. Any existing websites we recommend you stay with the original (as it is still our highest performer as far as lead volume goes) until we complete our “Site Migrator” to help those who want a different visual look for their existing sites over to one of the new styles above.

NEW: Simplified Way To Adjust Settings And Branding

One of the biggest pains in the butt when you’re editing the design settings of most websites including Carrot is you couldn’t immediately see how those changes would impact the look of your website without saving them… and going to your actual URL and refreshing your website. Pain right?

Well we’ve solved that with our new robust Website Customizer.

We’ve consolidated many of the most important settings in the Customizer and also added some amazing new features to get you from “idea” to “launch” more quickly with less headache. 

Some of the biggest changes in the customizer are…

  • Preview your design changes in real time right in your account
  • Build a professional and clean logo in the app if you don’t already have one
  • More easily and quickly brand your site (no coding required)
  • Adjust your navigation menus and sidebar contentright there too!
  • … and other new features (go explore and find ’em 🙂

Now Preview Your Design Changes In Real-Time!
customizer

If you’re interested to learn more about InvestorCarrot head over and take a demo: https://oncarrot.com/demo

Quick And Simple Logo Builder + Brand Center

 

Innovating For Your Future

Behind the scenes we’re working our butts off to keep you at the cutting edge as far as inbound marketing goes for your real estate investing business.

Mobile

We continue to focus a ton of energy and resources on innovations on mobile design and performance. Be on the lookout for even more improvements in the coming months to keep you ahead of the mobile curve.

Performance

Performance and ROI are at the heart of why so many people are switching to Carrot and getting better results from Carrot than any other platform they’ve tried (even their custom websites). We’re currently testing tools that we plan on launching as “apps” within your Carrot account to help you squeeze out more gains on your websites… including our “Campaign Tracker” and more robust lead manager that are next on our development timeline.

SEO

The Carrot community holds more top rankings than any other website platform for investors, but we want to build out a full “front to back” inbound online marketing tool to help you identify good keywords to target, track the ranking of those keywords, tracking your competitors, and more.

Support

Often times the “unsexy” part of why our customers succeed is our support structure. Our team here at Carrot, Mastermind calls, and trainings. So we’re investing even more into that team this summer and into new services and trainings that we’ll make available only to Carrot members.

In the end, if you LOVE Carrot now, you’re going to really love it each and every month as our product vision unfolds.

Hit me with your thoughts on some of these features below in the comments section and go out there and crush it with these new features!

If you’re interested to learn more about InvestorCarrot head over and take a demo: https://oncarrot.com/demo

What is The Best Lead Generation Site For Getting Real Estate Leads and Closing Deals

4 Income Streams Used To Build Up Wealth In Real Estate

 

4 Income Streams Used To Build Up Wealth In Real Estate

In this episode we talk about the four income streams used to build up true wealth investing in real estate. When applying these four income streams you can become extremely rich and wealthy. The good thing is that these income streams work in any economy.

Doesn’t matter if we’re in a upwards strong economy or in a down economy. The first income stream is where most people start off to build up quick cash. But the other three income streams mentioned can truly make you financial free.

4 Income Streams Used To Build Up Wealth In Real Estate

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Free Download – 20 Proven Real Estate Buyer Ads for Leads Generation For Investors/Professionals

Free Download – 20 Proven Real Estate Buyer Ads for Leads Generation For Investors/Professionals

Find owner financing Buyers that have large down payments by using my “Buyer-Classified-Flyers” to generate you Maximum Free Leads for your real estate investment business, while, making online classified websites like craigslist.com and backpage.com a successful market strategy for your REI
Business marketing plans.

20 Online & Print Buyer-Classified-Ads – Download Now –
http://we-buy-houses.mrinvestor.org/b…

*********THIS IS YOUR CHANCE!**********
Only 2 Students will have the opportunity…
http://we-buy-houses.mrinvestor.org/r…

Make $CASH$ while learning the ins and outs of the real estate business!

I have openings for only 2 students to learn the secrets of successful real estate investing.

This is a FREE Mentoring program for the right two people who are MOTIVATED, AMBITIOUS and READY TO ASPIRE to get to the top… Are YOU one of those TWO?
http://we-buy-houses.mrinvestor.org/r…

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Seller Phone Script – Download it
http://we-buy-houses.mrinvestor.org/s…

Seller-Classified-Ads – 20 Online & Print – Download Now
http://we-buy-houses.mrinvestor.org/s…

Buyer-Classified-Ads – 20 Online & Print – Download Now –
http://we-buy-houses.mrinvestor.org/b…

Free Real Estate Investor – Coaching
http://www.MyRealEstateDojo.com

Add my to your Facebook: Search (My Real Estate Dojo)
http://www.facebook.com/MyRealEstateDojo
Mike De

Instagram @MyRealEstateDojo
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Get $12,000 for each Ugly or Pretty House you Find me! -Please submit your deals here: http://we-buy-houses.mrinvestor.org/deals-from-students-youtube/

Free Download – 20 Proven Real Estate Buyer Ads for Leads Generation For Investors/Professionals

Multiple Ways To Flip Vacant Commercial Buildings | How to Flip Commercial Real Estate

Multiple Ways To Flip Vacant Commercial Buildings | How to Flip Commercial Real Estate

http://HowToFlipCommercial.com | Flipping Vacant Commercial Buildings | How to Flip Commercial Real Estate | Real Estate Mentor


This video explains what you will learn from my course on Flipping Vacant Commercial Buildings via NNN Leases. You will have a unique opportunity to take advantage of this commercial real estate niche that has virtually has no competition. We all want to play the Big Boys but most of us don’t know how and are afraid to deal in this sea money and wealth. Commercial Real Estate is where the Big Boys play and so can also if you know how to get started with little restrictions and regardless of your current situation.

Many commercial property developers are now using crowdfunding platforms to raise capital for their projects. That means people who want to invest in billion dollar properties now have access to once unapproachable real estate projects — albeit for very small shares of the business.
Simon Baron Development Group, a New York based real estate developer recently announced that it is using the services of CityFunders to crowdfund $1 million in equity for the development of a Long Island City rental tower.
Earlier this year, Fundrise, a Washington based crowdfunding company, offered investors the opportunity to buy bonds backing the 3 World Trade Center development in Manhattan. The cost: $5,000.
Related: What’s the deal with crowdfunding investments?
“Investing in commercial property is generally very capital intensive,” said Heather Schwarz Lopes, chief strategy officer of Early Shares, a crowdfunding platform that focuses on real estate development. “Now investors can start at a lower price level.”
Shares in commercial real estate normally start with minimum investment of $5,000 to $25,000.
Crowdfunding for properties and other equities had only been available to accredited investors with a net worth of more than one million dollars or an annual income of over $200,000.
But following the passing of Jumpstart Our Business Startups Act in 2012, the SEC is set to release new rules that allow anyone to take part in crowdfunding equities. Those rules are scheduled to take effect next Friday.
“[Small time] investors can now invest with the professionals,” said Steve Drew, CrowdStreet’s products chief.
But people without real estate investing experience should exercise extreme caution.
Some of the properties are estimating sky-high returns upwards of 13% to 17% after an investor sells his or her stake. A typical investment holding period for each investment ranges from five to 10 years.
It sounds too good to be true. And it might be. There is significant risk associated with crowdfunding properties.
For one thing, risk valuations on investment projects are evaluated by construction developers or crowdfunding platforms themselves. Unlike traditional stocks and bonds, external credit rating agencies do not offer opinions on the risk associated with investing in crowdfunded properties.
Furthermore, like all real estate, these projects are relatively difficult to sell in secondary markets.
Dr. Richard Swart, UC Berkeley’s crowdfunding research director, acknowledges that property crowdfunding is riskier than traditional investments.
However, Swart said he feels that the increasing demand for these kind of crowdfunded projects will drive developers and platforms to be more transparent with the risk involved in each project . He, also noted that crowdfunding in real estate markets can be safer than other kinds of crowdfunding investments, since there is an underlying physical asset associated to each stake.
Related: Invest in next Facebook…for a few bucks
Investors in crowdfunded properties can pick between retail outlets, office buildings or multi-family residential developments.
Most of these projects are a cross breed between a bond and a stock. Like a stock, you hold a share in the company that runs the project but you also potentially receive a yearly income. Building developers project an annual income of over 8% return on your capital from rent payments and profits generated from building management.

1. Be clear in your mind that you are an investor and not a senseless accumulator of commercial properties. The idea of making commercial real estate investments is to produce handsome profits. So, if you mindlessly buy a commercial property that produces no profit on resale, you really just acquired a property instead of making an investment.

2. Determine whether you and the commercial properties are fully protected before buying. All your commercial real estate investments have to be totally separate from one another so that one lawsuit does not in any way affect the other investments. Talk to a lawyer to ensure that you are personally protected if you’re sued for any reason.

Multiple Ways To Flip Vacant Commercial Buildings | How to Flip Commercial Real Estate