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Marketing: A Love Story: How to Matter to Your Customers

Marketing: A Love Story: How to Matter to Your Customers

Marketing: A Love Story: How to Matter to Your Customers

“Bernadette’s back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors.” —SETH GODIN

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

Marketing has become a necessary evil for every business, but what if we adopted a different view of it?

What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?

What if marketing was how we found more ways to do better work and to matter to our customers?

What if marketing was where we began our journey towards understanding what people need and want?

What if it was our vantage point for seeing the world through the eyes of our customers?

How different would marketing be then?

List Price: $ 6.99

Price: $ 6.99

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Social Media Marketing – Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

  • Used Book in Good Condition

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

List Price: $ 29.99

Price: $ 13.39

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Social Media Marketing – Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

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Small Business For Dummies – Learn Strategies For Starting And Running Any Small Business


Small Business For Dummies

Small Business For Dummies

This is the leading resource for starting and running any small business. Want to start the small business of your dreams? Want to breathe new life into the one you already have? “Small Business For Dummies” provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’ performance at every level. This book shows you: how start-up and established small businesses can use the Small Business Jobs Act to their advantage; enhanced and expanded coverage on using technology in your small business; hiring employees using online resources including LinkedIn, Facebook, and other social media sites; new coverage of the recent health care bill, health savings accounts, and their implications for small business; updated coverage of the best places to get small business loans; and, what it takes to achieve and maintain success in an ever-changing economic landscape. You have the energy, drive, passion, and smarts to make your small business a huge success. “Small Business For Dummies” provides the rest.

List Price: $ 22.99

Price: $ 8.36

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Starting a Business All-In-One For Dummies

Starting a Business All-In-One For Dummies

All the practical advice you need for starting a business Starting a business? Don’t sweat it! Reflecting today’s unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more! The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you’re a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector. * Covers proven strategies on successfully branding and marketing your business * Includes step-by-step guidance on keeping on top of the books * Provides coverage of employee engagement and motivating employees * Offers helpful hints for overcoming obstacles in starting a business Whether you’re an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference you’ll need to start a business from the ground up.

List Price: $ 29.99

Price: $ 15.10

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Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum

Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum

Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum

A dynamic, game-changing guide to finding success and fearlessly outsmarting the system

Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn’t always lead to fulfillment. In fact, according to Gallup research, nearly 90 percent of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms?

You hustle.

The secret lies in making manageable tweaks and placing small bets on pursuits that propel you from who you are today to the person you’re destined to become.

In Hustle, Neil Patel, Patrick Vlaskovits, and Jonas Koffler―three of the nation’s top entrepreneurs and consultants―have teamed up to teach you how to look at work and life through a new lens―one based on discovering projects you enjoy and the people and opportunities that support your talents, growth, income, and happiness.

The authors reveal their groundbreaking three-part framework of Heart, Head, and Habits. Along the way, you will learn to redefine hustle as the optimal path to success using powerful, often counterintuitive, advice, including:
• Why you must own your dreams, not rent dreams from others
• Ways to create your own luck and “POP”
• How to betray yourself to stay true to yourself―and develop your potential
• The four major career hustles and the path that’s best for you

More than just an inspirational career guide, Hustle aims to fundamentally transform the way you work and live, and give yourself permission to thrive in today’s uncertain world.

List Price: $ 26.99

Price: $ 2.92

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The Traveler’s Education: How to Leverage Travel to Create Your Personal Philosophy, Develop the Needed Skills for the 21st Century and Achieve Your Dreams

The Traveler’s Education: How to Leverage Travel to Create Your Personal Philosophy, Develop the Needed Skills for the 21st Century and Achieve Your Dreams

The Traveler's Education: How to Leverage Travel to Create Your Personal Philosophy, Develop the Needed Skills for the 21st Century and Achieve Your Dreams

In your life you come to a point when thinking about doing something just doesn’t do it for you anymore. Each of us walks on this world for a purpose with particular talents and predispositions. These forces shape us and they drive our every action. My actions told me I was an adventurer at heart. However, soon I realized life was not just about being on the road. I began to broaden my thinking. I considered the bigger picture. What were the benefits of doing all this? More importantly, how is this helping anyone else besides me? Is the road even benefiting me or am I lost in my self-delusion? After six years of pursuing my adventures, I began to think what would be the best way to give back. I sat down and asked myself, what do I know? How can I present what I know? And how can it best benefit people? This book is the result of seeking an answer to these questions. By combining poetry, personal stories, and descriptive narratives, this book delivers a one of a kind piece aiming to merge skills, passion and vision and makes a compelling argument to get out and hit the Road of Life. Entertaining, insightful, and inspirational, this book presents the value of the road and how to utilize it to succeed in many aspects of life. Like the road, this book has a direction of education, but leaves room for the reader to explore and find value in areas specific to them.

List Price: $ 14.95

Price: $ 14.95

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Real Estate Lead Generation: How To Use Direct Mail For Real Estate Lead Generation


Real Estate Lead Generation: How To Use Direct Mail For Real Estate Lead Generation

http://biggerpockets.com/show81

Today on the BiggerPockets Podcast we are excited to welcome back Michael Quarles to the show. Several weeks ago we talked with Michael about his story and spent most of the show discussing the topic of negotiation, never getting to one of the most important topics we wanted to discuss with Michael: marketing. Specifically, Michael is a wealth of knowledge on all things involving direct mail, so today we’re going to tap into that knowledge.\

Today, Michael is going to teach you everything you need to know to get started in successful direct mail marketing and attract leads that no one else can get. We cover everything from market research to creating a call-capture system and everything in between. This show will go down in the history of BiggerPockets as one of the most actionable shows to date!

Check at the show notes at http://www.biggerpockets.com/renewsbl…

Real Estate Lead Generation: How To Use Direct Mail For Real Estate Lead Generation

Real Estate Lead Generation: The Quick and Easy Way to Generate Real Estate Leads

Real Estate Lead Generation: The Quick and Easy Way to Generate Real Estate Leads

Real Estate Lead Generation

Are you looking to generate more real estate leads? Look no further. In the book Real Estate Lead Generation, Brent Driscoll holds nothing back and gives you all of his lead generation tactics. This book is short and to the point. There is no fluff, filler, or vague theories. This one book could add thousands of dollars to your bottom line every year.

Real Estate Leads

Within this book you will discover how to dramatically increase your real estate leads. Here are some of the things you will learn:

  • How to generate real estate leads through email
  • How to utilize social media for lead generation
  • Using a personal website
  • Classified ads
  • Using an answering machine to collect leads
  • Using a mailing list for lead generation

If you are interested in generating real estate leads, this book is a must-listen.

List Price: $ 3.95

Price: $ 3.95

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More Ways To Generate Real Estate Leads Products

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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

Advance your B2B marketing plans with proven social media strategies

Learn social media’s specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. * Describes a methodology for generating leads using social media * Details how to create content offers that increase conversion rates and drive leads from social media * Offers practical advice for incorporating mobile strategies into the marketing mix * Provides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

List Price: $ 24.95

Price: $ 5.48

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Consumer Psychology in a Social Media World – Science Of Persuasion

 Science Of Persuasion

Consumer Psychology in a Social Media World

Consumer Psychology in a Social Media World

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information.

The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns.

Consumer Psychology in a Social Media World

will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.

List Price: $ 140.00

Price: $ 100.29

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Twitter Marketing Secrets UK[NON-US FORMAT, PAL]

Twitter Marketing Secrets UK[NON-US FORMAT, PAL]

Twitter Marketing Secrets UK[NON-US FORMAT, PAL]

Twitter Marketing Secrets PAL Version
Now more than ever business owners need to really understand the power of social media marketing.Twitter is one of the most powerful tools if you know the secrets. Join companies like Dell who made an extra £2 million in profits by using twitter alone. Dyson, Wedgewood and even Her Majesty The Queen use twitter
Learn how to effectively use twitter to drive your marketing.
This exclusive video series produced by
multi millionaire Tom Smart
will take you through the basics to advanced techniques where
twitters secrets are revealed that will skyrocket your sales for any business

twitter-marketingonline.com

This product is manufactured on demand using DVD-R recordable media. Amazon.com’s standard return policy will apply.

List Price: $ 10.99

Price: $ 10.99

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TWITTER INTERNET MARKETING SEO SOCIAL MEDIA PLATFORM ORGANIC GROWTH PACKAGE
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End Date: Tuesday Jul-4-2017 8:03:52 PDT
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