Google Apps Help For Your Real Estate Business

Google Apps Help For Your Real Estate Business

Google Apps Help For Your Real Estate Business


These days, businesses are trying to keep costs down due to economic times and there are services that can provide assistance with Google apps. Many companies have offices, customers and employees throughout the country that need to communicate and collaborate with each other. With having these applications, your business will be able to efficiently run smoother and faster without increasing costs to your company. Also, they are easy to implement and maintain for any employee to do their job quickly.

If you search on the Internet, you will find services that can help you get in the right direction to set up these applications and to make sure you are using the right tools for your business. Whether you have a small, medium, or large company, these tools can benefit any company to boost your productivity. Lets find out what some of these apps have to offer.

Business Email is a wonderful tool so that you are not responsible in managing your own mail server. You will have your own business mail along with each employee having their own business email address. You will be able to access your emails anywhere you have Internet connection along with 25GB storage for your account. Also, there will be less spam for your convenience so everyone can work more effectively; especially with numerous amounts of email.

– Shared Calendars is a tool to schedule appointments that will sync with your email and your mobile phone. Also, employees will be able to share their calendars. This is a nice feature so that employees know whether or not you are in a meeting or any other special task in case they need to get a hold of you.

– Documents can help for easier preparation for spreadsheets, presentations and other documents without being bothered by sending attachments through email.

These are just some apps that are available. There are many more that will help your business immensely. Again, for assistance, there are wonderful services that are experienced in making sure that you use the right tools. Also, some of these services will have a 30 day trial period to make sure they are going to be tools that work for your company and your employees. If you decide to cancel, there will be no obligation and you will not be hassled. So, if you are looking to save money, you definitely need to consult with professionals for Google Apps help to make sure you get everything you need implemented correctly for your company.

For more information on Google apps help, please visit our website.

Related Google Apps For Real Estate Articles

Google Apps Help For Your Real Estate Business


Making New Friends: Connecting With Strangers To Make More New Home Sales

Making New Friends: Connecting With Strangers To Make More New Home Sales

Making New Friends: Connecting With Strangers To Make More New Home Sales

“Making New Friends: Connecting With Strangers To Make More New Home Sales” will make you a self-generator of your own sales leads and new home customers. To sell new homes, you can wait for interested people to come to you from various sources of marketing and promotion, or you can go out and attract potential customers yourself. The more intentional approach to lead generation is to personally meet and contact people that might have an interest in what you are offering. Once you meet someone or introduce yourself to them (by constantly being aware of opportunities to engage people you might not know), you can begin getting to know them and develop a relationship that might eventually lead to a sale or a referral. The 7 chapters in this book are: 1 -“Why Reach Out To Strangers?” 2 – “Being A Traffic Generator,” 3 – “Getting Started,” 4 – “Meeting People Face-To-Face,” 5 – “Connecting By Telephone,” 6 – “Approaching People In Writing,” and 7 – “Making It Work.” This book takes the guesswork out of where to start in generating your own sales leads with people that are strangers to you now. Tap into the very large segment of the population that you competitors are overlooking.



Houston Real Estate Software For Higher Earnings

Asset investment is a organisation that demands more time to create the most benefit. But in the fast globe of today, who has so a lot time to invest? For the two gurus and beginners Houston Real Estate software is what it takes to decrease the time of their work. FlipSmart is the name of the software which can lead any newcomer into the corporation, and make them practiced within a short while. However, for newcomers, you should initially try utilizing this flipping software as It will eventually inform you about the kind of Property to be invested in. this will not only act as a leading tool but will also stop your investment from failing.

But, before you contemplate this software as the ideal in the industry, you should be adept with some of its features because of which, it has gained an upper hand, in the marketplace. With this software, you could see if a Property is Correct for your investment or not. A brief calculation of ten to twenty minutes will show you the appropriateness of the Houston Real Estate Asset for you to purchase it. You might well pose the question of why you should use this software, or any such software, for which matter. The very first and foremost reason is which, it establishes a realistic budget for the investor. A pretty frequent difficulty faced by most investors is that they fail to create a correct examination of their cost limit before purchase. With FlipSmart, budgeting will now be easy and wise.

While estimating the cost of a Property, investors generally forget to add the hidden costs, amidst the miscellaneous Fees. This hidden cost pushes the earnings margin further, and in a much successful way. Hence, adding them is quite essential for the Realtor. The third feature of it is even more Beneficial than The first two. Most Houston Real Estate investors tend to venture into a Property by its first sight. No matter if or not the Asset is suitable for your investment can be judged by this software. This might save you from incurring potential losses by investing in a failing project.

You could also usage this Houston Real Estate software to determine the percentage of earnings and decrease Via an investment. making use of it prior to Buying will help immensely.

If, you want to invest on a Houston Real Estate Asset for organization purpose, call us. We sell all sorts of premises at lowdown expense. In case you are searching for Houston Realtors in your location please go to our internet site today by simply clicking the backlink.

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25 Real Estate Lead Generating Strategies That Work

25 Real Estate Lead Generating Strategies That Work

25 Real Estate Lead Generating Strategies That Work

Why You Need To Read This Book

In the early part of my real estate career I would sit patiently in my office waiting for my next sale to walk in. Well ‘next’ might be exaggerating it a little. A sale would be more appropriate.
Each night I’d return home and let out a bunch of expletives that would make my dog blush. I was often in a foul mood.

Then after 10 years of struggle I discovered, developed and implemented a bunch of real estate marketing strategies which I am going reveal in this book that saw my income virtually double in one year. After 2 years of using these real estate lead generation skills my income shot up another 50%.

The word soon got out that I had discovered a way to make ‘easy’ (no such thing) real estate sales. Real estate referrals became my method of operation. Companies were approaching me to move camps. In fact one company placed me on a 0,000 package to help boost sales. The strategies worked for me and they’ll work for you.

This book is for real estate sales people, real estate agents or brokers who are totally overwhelmed with the complexities of selling real estate. It’s for agents seething with frustration at their pathetic sales. And it’s also for successful real estate agents wanting to take their real estate career to the next level.

You have two obstacles from making a killing in real estate sales:

1.You have no idea what business you are REALLY in. Most real estate sales people think that they are in the real estate business to assist people with their real estate buying, selling, leasing or managing needs.While partly ‘true’ unless you have a real estate lead that wants to buy, sell, lease or manage a property through you, you have no business. PERIOD.

2.A belief that you are ‘Gods’ answer to all things real estate.Let’s face it. Real estate agents are an egotistical bunch. How often do you see advertisements stating “Billy Blogs – No. 1 For XYZ Real Estate” or “Cheryl Champion – Top Real Estate Marketer, Mars Tribune”

Who gives a toss. The public certainly don’t and nor should you especially if you are a newbie just getting started. With my real estate lead generation tips you’ll soon be the ‘king’ or queen’ of your local area.

My real estate lead generation strategies are by no means complete. But they are a good start in raising you from the depths of despair to making you the champion agent you so rightly deserve to be. Here’s my appeal to you. Believe in yourself. Believe in your real estate career. Follow my suggestions. Implement those that appeal to you and be consistent. These real estate lead generation strategies take time but they have helped me sell over 0 million of real estate. They will work for you to.



Making Millions Through House Flipping (and Losing It All) | Real Estate Business Strategies

Making Millions Through House Flipping (and Losing It All) | Real Estate Business Strategies

Shownotes: http://www.biggerpockets.com/renewsblog/2013/01/17/losing-millions-house-flipping-podcast/

Today we’re excited to announce the launch of the brand new BiggerPockets Podcast! Each week, we will be bringing you incredible real estate investing tips, training, and interviews with actual investors who are in the field, making it happen.

Last week, Marty Boardman wrote a killer post for the BiggerPockets blog called “How to Lose a Million Dollars in Real Estate: A Step by Step Guide” which was an instant hit among BiggerPockets readers. We knew that Marty would make a great first guest on the new show.

In This Week’s Podcast, We’ll Explore

How Marty Lost over 1,000,000 in the Real Estate Crash
The Best Advice Marty Ever Received about Real Estate Investing
How to Find Local Mentors to Teach, Train, and Bring You Under Their Wings
How to Quit Your Job and Become a Full Time Real Estate Investor
Using The Four Flipping Boxes to Flip Houses
How to Raise Private Money for Your Real Estate Investing Deals
Why Wholesalers Do Not Need a Buyer’s List – and What They Do Need
The Four “Must Haves” in a Real Estate Partnership
How Marty Got a Book Deal for a new House Flipping Book
Marty’s Favorite Real Estate Investing Book
Links from the Show:

Books Mentioned in the Show:

Fixing and Flipping Real Estate: Strategies for the Post-Boom Era
Rich Dad Poor Dad
Rich Dad’s Cashflow Quadrant
The E-Myth Revisited
The Intelligent Investor – by Benjamin Graham
The Snowball: Warrent Buffet and the Business of Life

http://www.biggerpockets.com – Interview with buy and hold real estate investor Michael Zuber by Joshua Dorkin of BiggerPockets. The interview covers landlording, buying green houses – Monopoly style, 1031 exchanges, and why a supportive relationship with your spouse or partner is essential for success.
Video Rating: / 5

Making Millions Through House Flipping (and Losing It All) | Real Estate Business Strategies


Real Estate Lead Generation Tip – How To Convert Leads Into Customers And Cash?

Need A Good Real Estate Lead And Conversion System To Help Take Your Business To The Next Level. Well, We Have 42 Reasons Why You Should Consider Joining InvestorCarrot, For Your Real Estate Business Needs?

Today’s post will show you 42 good reasons to sign up today for InvestorCarrot.

timex-smFirst good reason to join: we’ll always want to make sure you’re satisfied with what you get from us.

For us, customer satisfaction is about how happy we make our customers. We always wanna add a ton of value to everything we provide, and so we focus a lot on delivering insane value.

We know that a huge amount of value is baked into what we offer, but what we really love is hearing how Carrot impacts the lives of our customers.

Over the past few months, we’ve been collecting testimonials that come in about our business… we pop them into a special spot in our internal chat tool called Awesomeness.

I’ve just read thru all the ones that came thru (lots!), and there were 5 top reasons that shone thru:

  1. Service and Support

    Lots of customers mentioned how much they loved getting fast response from the Live Chat, special advice to help them solve a difficult problem, or times when our team members went the extra mile to help them out — our customer service was the #1 thing most frequently mentioned in our Awesomeness collection.

  2. Leads

    We love hearing how well our customers are doing by using our products… since that’s why we make them! So it’s really cool that the second most common thing mentioned in our Awesomeness collection was leads, deals or profits! We just did the math, and our system sends a new lead to an investor every 3.6 seconds, on average… we know it works, but it’s great to hear it from our customers.

  3. Training

    Every week our live Mastermind Calls get great feedback from our members. It’s funny, when I first started I assumed that only the newbie investors would want to hang out… I quickly found out that there are some rockstars who show up every week to participate and learn with us. It’s a collaboration. We teach a few things, but we learn a whole lot more from our customers. It’s part of the collaborative community that we’re building here at Carrot, where investors from around the country are learning together. Oh yeah, and we’ve gotten some great comments from our paid trainings, too. 🙂

  4. Websites

    People love our websites, and they’re the 4th most common reason people give for their testimonial. We test them a ton, so we know they perform well… but it’s nice to hear people say that they love our sites, since we work hard to make them awesome. 🙂

  5. People

    The other thing we hear a lot is about us… We work hard to create solid relationships with our customers, so we get a lot of enthusiastic compliments. It makes us blush a little bit, but really – it makes me thrilled to know that I work with a great group of people who love doing a good job for our members.


    Here’s 36 more reasons, directly in the words of our customers:


  6. “I am very happy about working with a group that shows the integrity that Investor Carrot shows. You guys are awesome. I’m thrilled to be a part of it.” – Cody Cox, President of NW REIA
  7. “Just wanted to take a moment to thank you for the webinar Friday! Have to say your product is one of the best I’ve seen.” – Lynn Garrison,  Urban Light Homes
  8. “We put up 3 or 4 Craigslist ads right after we got the first part of the P2P program, and we’ve been slammed! We’ve gotten so many leads this week – 15 rent-to-own, 36 new buyers, and a bunch of motivated  sellers too!” – Michael Mackay
  9. “just a few lines to let you know that I got a number of cash investors leads on your site with no SEO. Your site is exactly what I need to grow my business. Keep the great work going !!!” – Gowkarran Singh
  10. “You guys are great! I feel like we’ve got a team on our side that really gets lead generation. I’m really happy to have such a great people helping us build our business!”- Aaron Lazar
  11. “Simply the best!! Carrot is a first class company with superior customer service!” – Jamie Lazar
  12. “I want to thank the whole team at investor carrot for your excellent customer support. I really appreciate you all.” Shatuan Collins
  13. “Great job [on today’s mastermind call]. I learn something every time.” – Sharon Vornholt
  15. “Hi Trevor, Thanks for inventing the Investor Carrot System…. Its Brilliant!” – Ian Mvula
  16. “3 leads a day is some awesome info and well worth the 99 bucks!!!” – dan pressler
  17. “Great job as always Guys!  Great thing you guys do!” – roy dynesius
  18. “You guys customer support is bar none.” Ryan Johnson
  19. “I just want to say that I’m very impressed by your websites. They look really really good.” – Todd Maiden
  20. “Laura and I just closed our first deal too after a year of making offers…it came from Craigslist calling FSBO ads, Plus he did go to our Carrot site to check us out to see if we were real…lol.   Profit Should be around 22K. We are dong a complete fix ‘n flip on it…97K purchase, 40K renovations, ARV 160K…” – DP on July 2nd mastermind call
  21. “Man, I’ve got to tell you guys how much I’m impressed with Carrot. Every time I log in there I see the attention to detail and how every change you guys are making is specifically geared to help make things more effective and easier for us. Man, I’ve been talking to some big time investors and have been telling them all to sign up for Carrot. Really impressed and I want to help you guys blow this thing up.” – Joe McCall

  22. “Great webinar, very impressive service you provide. I am excited to begin the quest to top rankings. ” Andrew Labaron via July 9th mastermind call.
  23. “Thank You, Jake, for your timely, knowledgeable, and people-friendly client care.” – Wayne Vangorder

  24. “the 3 Lead per day training is one of the BEST trainings I have ever done. great value – info that really works.” Bob Conroy – via July 9th MM Call
  25. “i closed my first 1  last week, it came from the seller site on Carrot I almost gave up on the lead but stayed with it and closed it for 12k” – RC

  26. “I LOVE the Carrot!!!!! What a super clever name too. Thanks for all you contribute to so many.” – Melodee Lucido
  27. “Dang..that’s service! I’m greatly impressed…Thank you!!”- Steve Silvestre
  28. “I just want to let you know that I am so happy and grateful that your company has made available such a wonderful product!” -Victoria Winters
  29. “You have made this so easy for me. I wish you were my tech guy at our company.” -Nelson
  30. “You have been AWESOME in this early process and we haven’t even done anything yet. The knowledge and info you given me so far on what Carrot’s going to do for my business is priceless.” — Ervin Baldwin

  31. “Hi. I just want to give a thank you for the webinars you guys do… really great stuff. Best in the business! Thanks again!” – Greg Robinson
  32. “Listen.  Thank you and your team.  As a business owner, there’s so many moving parts.  You guys are prompt and extremely helpful.  A sincere thank you.” -Percy Ellsworth

  33. “I second that comment that 3 lead per day training great and it works!” Brenda Lovejoy – via July 9th MM Call
  34. “Aaron that was amazing insight! I hope you don’t mind that I contact you but with you having experience as an agent it helps me to read emails just like this. After reading the email and thinking I haven’t landed 1 client that has come from the IDX that my broker provides. Several have told me that it looked nice but nothing more. I think the approach you laid out is exactly what I need, needed to hear and looking forward to. Thanks for over delivering man!” – DeAndre L. Thomas

  35. “btw, I just closed on my first wholesale last week!  Got the deal based on what I learned! My deal came from craigslist but he looked at my site and submitted his info.”  Brenda Lovejoy via July 9th MM Call
  36. “Gosh Aaron, You brought tears to my eyes reading this email…because it came through to me that you care.  That means so much for me to feel about you because, you know, these days is all about what most people can get before they give…and yes, I am dealing with a lot these days, that were unexpected. ” – Yolanda

  37. “Now that I’m running the Craigslist program..Starting to get leads. just took a Craiglist lead call…Appointment is set…GREAT  WORK Investor Carrot!” – Cortez Robbs on July 2nd mastermind call
  38. I love the fact that I can make the website look pretty much any way that I want rather than having those fill in the blank websites. It is really nice. I am still working on it slowly but surely. ” – Shane Lehman

  39. “I’ve been with you since the beginning, and the training, customer service and support has always been awesome. I really haven’t seen any other companies doing anything like it. A lot of companies try to do a little bit of everything and not hone in on one thing. I really like that you guys are focused on getting leads just for real estate investors. You know our business because that’s your speciality. Everyone’s getting into real estate right now so it’s a struggle, investors always seem to slack on getting deals into the pipeline. Some of my colleagues are doing it very old-school, and we love working with you so we can stay on the cutting edge.” – Ellie Verdura
  40. “I am very graceful Trevor developed such a, functional, user friendly, distinctive and result fulfilling business website too that works better than anything out there…  I have every reason to believe your productive web sight and services surpasses it’s weight in gold, it is definitely value at platinum grade. ” Wilbert Dorn

  41. “Jake. You’re a GENIOUS! Works like a champ. You can’t imagine how much time and agony I’ve gone through wrestling with this. Tell ya what,… Go tell Trevor that KEVIN says you deserve a raise:grinning: Thanks a TON man!” – Kevin Enos

    Here’s the last reason you should join now:

  42. Last Chance to Get This Pricing

  43. Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.  But Above All, Get Some Content Marketing Going On Your Real Estate Websites This Week!

How Many Websites Is Ideal For A Real Estate Wholesaler or Flipper?


house wholesaling marketing

How Many Websites Is Ideal For A Real Estate Wholesaler or Flipper?

“Mark” tried to cram everything into one website. A page for motivated sellers, a section for buyers, private lenders… even rent to own. He said he was trying to “simplify” and save some money. But little did he know he was actually losing money every year by confusing his motivated house sellers on a website that was also pitching “discount properties”.

Sound familiar? 

So what should you do on your website as a wholesaler or flipper?

And this is a great question.

We’ll dive into that in a clear and simple way in today’s blog post and answer that question based on data with the answer to this… “Whatever makes it easier and gets your ideal prospects to their desired result as quickly and as smoothly as possible in as few steps required to make the sale

So, You’re Flipping Houses Or Wholesaling? What Types Of Leads Do You Need Right Now?

You might be wondering how having more than one real estate investing website would even help.

And that’s a really valid question!

Because, for instance, if you own a plumbing business in your local town… one website for your company is all that you need.  Right?

So, the main thing to remember with your online marketing efforts when it comes to your website strategy is this…

the more focused you can make the message to the target prospectyou’re going after, the better the results you’ll get.

As famous copywriter, Robert Collier once said…


Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.


If you’re not joining that conversation in your prospects mind immediately… and you’re cluttering the message with things on your website not related to their problem and how you can help them… your results WILL go down.

So going back to the local plumber scenario… if you did plumbing services and you were also an electrician and did electrical work… you have two totally different services that require a completely different marketing message to effectively sell them your services (and ideally two separate websites).

You wouldn’t want to have the person looking for electrical work to have to wade through tons of content on your site about plumbing (a service that they don’t need).

Make sense? 

To say it again… the more focused you can make the message on the website specific to your target prospect (and what they need), the more engaged the visitor will be on your website and the more leads you’ll convert.

Why Is A Targeted Website Message Important?

Now that we understand that targeting your message on your website as much to your primary prospect as possible is important… let’s dive into why having that targeted message is important and works.

In short, us humans get distracted easily (especially online) and removing any chance of guiding your website visitor on the wrong path always improves your chances of making sure the website visitor gets your message and hopefully engages in it by becoming a lead for you.

According to a study, 55% of visitors spend 15 seconds or less on your website.  The more you can engage them and speak to them and their specific problems and needs… the longer you can keep them.

But our targeted websites at InvestorCarrot show a different story… 


Why is that? 

Because we’re not sending a motivated seller to a website filled with content that doesn’t help them a darn bit… like stuff about your cash buyer program, or rent to own houses, or private lender program. That kind of stuff doesn’t matter to them and it just serves as a distraction to knock them off of the path of engaging them and converting them as a lead.

We’ll get into the “why” below here in a sec.

How Many Websites Do I Need If I Wholesale Or Flip Real Estate?

The general rule once again is this: How many completely different services are you offering and completely different prospects are you going after?

If you are a local house buyer (going after motivated house sellers) and you also wholesale those properties to cash buyers… those are two completely different prospects for two completely different services you offer.

If you have lease option houses available and are looking for tenant buyers… and are also looking for private lenders… those are completely different services and different prospects.

In both of those cases we’ve found that it’s much more effective to split those messages into separate websites.

So, if you’re a wholesaler and are looking for properties and looking for cash buyers, those websites should be separate websites.

So a minimum of two websites as a wholesaler in my opinion. 

How many websites do I need

You would for sure want a website dedicated to helping motivated house sellers… then your second website could pull double duty as your cash buyer website and main company credibility website (which our “Main Company” websites in Carrot do quite well).

I know there are lots of people out there who will argue with this and will say “You can put it all on one website for sure!“.

And they’re 100% correct.

You can.

But if on every page, the prospect is 1 click away from content that has nothing to do with them… and can even throw them off from the actual message on how you can help them… why would you want to take the chance of muddying the water?

If a motivated seller saw a link that says “Investment Properties 30-50% Discounts”… what do you think will pop up in their mind?

“Wow, if they can sell properties that cheap… I can’t imagine what they’re going to offer me. Darn bottom feeders”

Haha, maybe not those exact words… but even presenting a motivated seller with that content definitely doesn’t help your sale.

The “Across The Table” Test

Consider what you would say if you were sitting across the table with a client

One simple test I always run through mentally with my marketing messages is this…

… I imagine myself sitting across the table from my ideal prospect and run through in my mind what I’d say to that prospect.

How I’d find out what their main problem is, their motivations, and what they really need help with.

And then mentally run through how I can help them reach those goals.

In the case of a motivated seller… if you use this “Across The Table” test… would you hand them a brochure that talked about buying their property on one page and on the very next page it tried to sell them a discount property?

Or would you ever in the process of talking with a seller fit in… “Oh, and by the way… if you’re looking for an investment property you can get on our cash buyers list!”.

Of course not.


Because it has nothing to do with how you can help them in their situation and the only thing doing that does is potentially throw off your actual message of how you can help them with THEIR CURRENT situation… selling their house.

If it doesn’t pass the “Across The Table” test… my rule of thumb is that I try to separate those messages in my marketing as well.

On the other hand… if I’m talking to a potential cash buyer… it is very believable that I may find a way to mention our private lender program, because they may also be interested in being an investor with us as well. So those could work very well on the same website.

Make sense?

With that said, in no way am I saying that you can’t pull in online leads with an “all-in-one” site that is for motivated sellers, cash buyers, lenders, tenants, etc.

I’m just making the case for how much more effective it can be to target your messaging to eliminate the chance that a prospect would choose to not work with you because of a muddied message.

If you lost just 1 deal over a 5 year period because your website spoke to too many different prospects at once… that would cost you at a minimum $10,000.

With how easy it is to launch a website on InvestorCarrot… why take that risk?

So How Many Websites Do You Need If You Do You Need?

If you’re a real estate wholesaler or house flipper… 

… we suggest 2.

One for motivated sellers and one that pulls double duty for cash buyers / main company credibility (even helps out with private lenders).

Then if you want to attract other types of leads like rent to own or note sellers… those may be great as separate sites.

The one rule of thumb is definitely don’t cram all of those “focuses” into one site. It’ll kill your performance and confuse your motivated house sellers.

If you are a note buyer / seller… 

… we suggest just 1.

A person selling a note tends to be a person experienced in the process. So sellers expect to go to a “broker” and won’t be confused by seeing notes for sale on the site.

If you’re a buy and hold investor or multi-family investor… 

… one total website for all of your properties works great. Your focusing on attracting tenants. But if you want to attract private lenders as well to partner on your deals… then set up a 2nd website that is a main company credibility site.

Keep it simple. As few sites as possible without confusing the message on your important prospects.

And as always… shoot any questions our way!

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.


How Many Websites Is Ideal For A Real Estate Wholesaler or Flipper?

Infographic – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate Checklist

16 Point Real Estate Investor Website Conversion Rate Checklist

Infographic – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate Checklist

There are two core elements to generating qualified leads online for your real estate investing business.

Whether you’re a wholesaler, flipper, buy and hold investor / landlord, rent to own, note buyer, even self-storage… the lifeblood of your online lead generation hinge on these 2 elements.

  1. Traffic – Getting qualified people to your website
  2. Conversion – Getting as many of those qualified people who need your services to engage in your website by entering their information or calling you on the phone

Both elements are a big deal because you can have all of the qualified traffic in the world, but if your real estate investing website’s aren’t converting well… you’re leaving tons of money on the table.

And if your website is the best converting thing since sliced bread… but you don’t have any qualified people visiting your website, it’s almost like keeping a Ferrari in the garage and not letting it hit the road and do what it does best.

In today’s post we’re going to run through some examples of ways you can boost the number of leadsyou get with your real estate investing websites without having to generate any more traffic. Now, this is assuming you’re already pulling in a consistent stream of qualified leads.

You can also download a simple checklist that you can save on your computer or print off as a handy reference when you’re making these changes on your website.

7 Of The “16 Points To Check Off” To Boost The Performance And Leads On Your Real Estate Website

Here are 7 of the 16 points to check off as you’re building or optimizing your own real estate websites to convert more qualified visitors into leads. Some of these may seem obvious, but sometimes the seemingly simple tweaks can make the biggest difference.  We have 37 points of Carrot Conversion built into our websites that help our members pull in more leads. We’ve pulled out 16 of them and made a simple checklist for you to boost your own conversions.

(Or, if you don’t want to worry about this, these are all built into InvestorCarrot websites. Take a demo or join today. And we’re continually testing and improving performance on our system each month). 

Download the full 16 Point Conversion Checklist on this page below. 

1. Put Your Main Call To Action Clearly OnEvery Page Of Your Website

Most real estate investor websites just have the phone number at the top of the website and the form for motivated sellers or cash buyers (or in this case note sellers) to opt in just on a few pages. Usually on their home page, a squeeze page, and maybe another one.

But we’ve found it works best to include a way for your website visitors to convert into a lead on every page… just a click away. This way they don’t have to look far to take that next step on your website when they’re ready.

Put Your Main Call To Action On Every Page: Notice on this note buying website the multiple crazy clear calls to action? These are on every page on the website…

2. Have A Clear Benefit Oriented Headline On The Top Of Your Homepage And Main Landing Pages

Many websites we see that rank high in Google have done a great job ranking well… but then they totally fall flat when it comes to converting the visitor into a lead once they get one.

One big reason we see time and time again is they fail to show the visitor exactly how they can help them within the first 3 seconds of the visit. As we’ve written about before, add a very clear benefit oriented headline that tells the visitor the benefit they’ll get by working with you.

Ask yourself, “What is it that my prospect actually wants?”… then give them that in your web page headline. In this case, the rent to own tenant doesn’t want a free report, they want to see a darn list of houses. So give them that benefit and lead them to the opt in form to get it.

3. Use Color And Contrast To Help Your Call To Action Area Stand Out

Just like with your direct mail, bandit signs… and heck, even stop signs on the street… contrast attracts the eye.

A mistake many real estate investors and agents make is that their call to action buttons on their website blend in with the background of the website.

Take these 2 websites below as an example. The one on the right is an InvestorCarrot site. Notice how the eye is naturally drawn to the action area on the page. The contrast with the Orange color and different background on the form draw the eye there. On the website on the left, the button is the same color as the opt in box… which is the same color used throughout the rest of the website. They blend in and the eye is instead drawn to the lady’s face on the left side of the screen.

If they add some contrast to that “submit” button so it stands out on the page, it would likely provide a small boost in conversion on the page.

Also, our tests have shown that making the opt in button have a benefit in it rather than “Submit” can boost conversions dramatically. (In this case, over 40%)



4. Ensure Your Phone Number Is At TheTOP and Bottom Of All Of Your Web Pages And “Tap To Call” On Mobile Devices

mobile-website-real-estate-optimizedWhen we dig into our data here at InvestorCarrot, we often find some really interesting things.

One of the latest trends has been how important the mobile experience is for someone landing on your website.  40%+ of the leads our members generate each month come from mobile devices… but 25-35% of the traffic each month is on mobile devices. That’s a disproportional number of our leads coming from mobile devices. Why?

Because we’ve engineered a great mobile experience on our platform for motivated sellers, cash buyers, tenants, etc… and 9 out of 10 websites our members are competing with online have terrible mobile experiences.

So make sure your phone number is at the top of the website, your menu and logo are shrunk down so they don’t take up much space, and your call to action / opt in box are no more than a half swipe down the page for the mobile visitor.

5. Add Credibility Badges On Your Website

I wouldn’t suggest this as one of the first things you’d do, because there’s other more “low hanging fruit” as far as getting conversion bumps that you can do.

But in every test we’ve ran where we added a credibility badge like a BBB logo on the website… and not just on the website but at the top of the website above or just next to the main call to action form, we’ve seen an increase in the conversion on the page.


People are skeptical by nature and we look for cues as to the trustworthiness of a website. Since the BBB is a widely recognized brand and trusted source, seeing that on your website gives that warm and fuzzy feeling that you’re a safe company to do business with.


Nearly 10% More Leads From Building Trust With The BBB… This company is a client of ours at our Enterprise level (only for companies that do at least 80+ deals a year already) and they had their BBB badge on the site, but it was further down. We moved it to the top and saw an immediate boost of almost 10% more leads.

6. Don’t Ask For Too Much Information Right Away. Reduce Your Initial Form To 3-4 Form Fields Ideally

In our tests and other tests outside of the real estate industry, test after test has shown that the more form fields you ask your visitors to fill out, the lower the conversion rate.

Now you may be saying, “Ya, but the more form fields the more qualified the leads too!

And you’d be 100% correct.

But in our tests, we’ve found that there’s the highly motivated lead who will fill out the form whether it has 4 fields on it or 8… but there’s also the “on the fence” leads that wouldn’t fill out a longer form but will “dip their toes” in on a shorter form first.

Then we pass that lead to a longer “2 step” form immediately where we’ll further qualify them. There’s a psychology term called Commitemnt and Consistencywhere us humans are hard wired to follow through on bigger commitments after we’ve made small ones. Our 2 step opt in process with 3-4 form fields on the first form and then the longer form on the second step convert more leads on the front end and end up getting more people to further qualify themselves on the 2nd step than if you were to ask for more information on the first form.

Make it easy for your cash buyers, sellers, tenants, and lenders to engage on your website. It can be intimidating to make a seller jump through 10 form fields on the first step. Make it easy on step 1 to get their info, then further qualify them on step 2.

7. Show Website Visitors You’re Real People Behind The Company

Many of your website visitors may be skeptical before they even land on your website. Motivated house sellers may have heard about the “house flipping scams” on the news (that of course have nothing to do with how you run your business) and project that fear on every house buyer they come across.

The same goes for selling investment properties. Too many people list bogus houses on their websites or they don’t ever list any at all and are building a cash buyer list without taking any real action to get any properties on the site… and it can breed skepticism.

One way to combat that is to connect with your website visitors on a more personal level.

Show them you’re a real person behind the company.

According to a Stanford study called the Stanford Web Credibility Research study, several of the top 10 ways to increase the credibility of your website involve you just opening up and showing you’re real.

Stanford Web Credibility Research Results: The orange arrows point to the credibility elements that involve you making it easier to connect with you as a person. It matters.
Stanford Web Credibility Research Results: The orange arrows point to the credibility elements that involve you making it easier to connect with you as a person. It matters.

You can do this by… 

  • Building out a simple about page that has a picture of you / your team and what you stand for
  • Making it easy for people to contact you
  • Show that you have the expertise to help them(testimonials are amazing validators of your expertise)

Just get creative and connect with your website visitor on your website the same way you would in person.

Download The Rest Of The 16 Carrot Conversion Points Checklist Below!

I hope you have at least 1 or 2 things you can implement in the 7 real estate website conversion tips above.

Like I mentioned, here at InvestorCarrot we’re continually testing and improving the effectiveness of our Inbound Online Marketing websites for investors and agents so our members can focus on what they do best.

We have over 37 elements we’ve found boost conversion that we’ve built into every InvestorCarrot website on our platform.

We’ve picked out 16 crazy effective Conversion tweaksyou can make and put them in the download below.

Feel free to share this with your colleagues and implement some this week!

Download 16 Conversion Tips Checklist

And if you don’t want to have to worry about staying ahead of the conversion curve, but you don’t want to miss out on leads that may be slipping by you because your website is underperforming, head over and check out our plans here at InvestorCarrot and pick the one that’s right for you. You can have your first website with us launched live in less than 5 minutes.

Infographic – Real Estate Lead Generation Tips – 16 Point Real Estate Investor Website Conversion Rate Checklist


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Do You Smell a Sale?


What if you found out that your staple of a freshly baked
cookie smell at an open-house may actually be hindering your chances of making a
sale? According to an article in The Wall Street Journal, there is new research
which suggests that chocolate-chip cookies and other baked goods are among the
worst aromas to help you obtain an offer on a property.

Dr. Eric Spangenberg, dean of the college of business at
Washington State University, conducted a study in which he and his associates
evaluated how certain scents affected peoples’ spending in home-décor stores.
On average, they found that shoppers spent more when a store had one simple scent,
like orange, than when complex scents were introduced. The research behind this
study suggests that complex scents distract people, and instead of determining
at an open-house or showing whether or not this is the place they want to live,
they are subconsciously trying to figure out what exact aroma they smell.

Along with keeping open-house scents simple, Spangenberg
also suggests that they be congruent with the home that is being shown. A cedar
smell may work in a cabin or mountain home, while lemon or green tea may work
for a beach home. So in keeping with the WSJ’s article, in order to make a fast
sale for top dollar, put down the cookie dough and pick up the basil!

As reported by The Wall Street Journal:

Worst Scents: potpourri, gourmet foods, chocolate-chip
cookies, and other baked goods

Best Scents: lemon, green tea, cedar, pine, basil, vanilla