The 12 Key Steps To Optimize Your Real Estate Investor Web Pages

On Page SEO: The 12 Key Steps To Optimize Your Real Estate Investor Web Pages

With almost 1 million visits to our InvestorCarrot members websites in 2014 and over 14,000 17,000 leads per month right now (as of the update of this post), a huge hunk from SEO… the most common “starter” questions we get from real estate investors about on-page SEO is… “what meta keywords should I use?” and “how many times should I use my keyword in each page?“.

5 or 6 years ago “meta tags” and “meta keywords” were all the rage. You’d cram your meta keywords section with 20 keywords… and it actually worked.

Now… not so much. (as in, don’t do it, meta keywords and keyword density don’t really matter anymore)

InvestorCarrot websites are getting more and more page 1 rankings in Google for search terms from motivated house sellers, cash buyers, note sellers, and tenants all across the country… and with over 13,000leads coming in every month on our customers websites now, we’ve been able to really hone the built in SEO advantage real estate investors can get with our websites.

But to help you visualize the “perfect” on-page SEO optimization process for a web page, I thought you’d love this infographic below.

on page seo guide for real estate investors

The Perfect On Page SEO Guide: Hat tip to Brian atBacklinko for putting this awesome yet simple infographic together of 12 important onpage SEO factors.

The 12 Core Factors To On-Page SEO On Your Real Estate Investing Lead Gen Site

These elements are all already built into every InvestorCarrot website.

So lucky you if you’re a member of ours!!!! We love ya!  If you’re not a member… (there’s still time to come over and leverage the most effective online inbound marketing platform for real estate investors alive).

Now lets dive in to each element a bit deeper and show you what we mean.

1. Leverage SEO Friendly URLs

One way Google knows about what is on your page is by the URL of that particular page.

we_buy_houses_bakersfield-url

See how in that picture above, when you search that phrase how Google highlights the keywords in the URL? That shows us that Google recognizes that stuff and likely figures it into their ranking factors. That Carrot website is ranked #1 in Google for several really competitive phrases in California and has closed at least 4 deals specifically from the leads he’s generated from his Carrot website this past 6 months.

As another example, this screenshot below is of a Carrot clients website. He owns one of the top home buying firms in the country (1500+ deals done) and this page is climbing in the search rankings after our team tweaked up their on-page SEO… including the URL to include the keyword phrase we know sellers are typing in in that market.

keywords in my domain name

 

Action Item: Make sure that when you create pages on your website that you want to rank… to try to include a variation of the keyword phrase you’re looking to rank for in the URL. It’ll help Google recognize what your website is about that much easier.

2. Goal = Start Title w/ Keyword

Your title tag on your real estate investing website is the most important factor in your SEO. A Moz study showed that websites with their main keyword at the start of the title tag tended to rank better for that phrase than the pages where the keyword was in the middle of the title tag.

As you can see in the screenshot below from inside a Carrot members SEO tool (a built in feature in our websites)… the keyword phrase he’s trying to rank for is “sell inherited house detroit”. Then in the “SEO Title” (title tag) box that exact same keyword phrase is the first thing in the title tag. 

seo-keywords

Action Item: Make sure you update your title tags on your pages so they have the keyword phrase you’re looking to rank for at the start. If you’re an InvestorCarrot member you can use our built in Carrot SEO tool to easily update your title tag and optimize your web pages even better.

 

3. Dazzle With Multi-Media

This isn’t a requirement to rank well, but we’ve found it sure can help.

Try to include a picture, video, etc. on every page that you really want to rank well. This includes blog posts. There are several reasons… but among them are that engaging images and media can keep someone on your page longer which reduces your bounce rate. Google likes websites that engage the visitors and uses bounce rate as a part of their overall ranking factors.

Look at this InvestorCarrot customers website below. Look how engaging it is with local images, his smiling face and bio, etc. Make your pages more engaging with media!

(NOTE: When you add pictures to your pages, make sure to include variations of your keywords in the “alt text” of each image. That way Google can tell what the image is about.)

using-pictures-for-seo

Action Item: Don’t make your website bland! Add in some local pictures, testimonials with pictures, etc.

4. Use Outbound Links

This tip is a total counter intuitive SEO tip… but it’s one we’ve been using for years with a lot of success. It’s not a part of our standard SEO optimization process for our blog posts, our Content Pro articles that our team writes for our members, and other content we write.

An “outbound link” is simply a link on your page that points to another website.

Google uses these outbound links… to credible authority websites like wikipedia.org (see what I just did there ;-), school URLs, etc… to help it know whether you’re in a “nice” neighborhood online or not.

We usually do 1-3 solid outbound links per blog post.

Action Item: In all of your blog posts and main pages you want to rank well… find a wikipedia page that talks about something you mentioned in the article and link to it.

5. Wrap Your Title In An H1 Tag

This is a simple one, but most real estate investors neglect this tip.

Just having your keyword in your title tag usually isn’t enough. One of the next big things Google looks at on your page after the URL and title tag is the rest of the content on your page… starting with any headings.

The “H1” (heading 1) tag is simply the largest heading on  your web page and tends to be the heading at the top of the page.

So, start off your page with a version of your keyword phrase in the H1 tag.

With InvestorCarrot it’s crazy simple to add a website H1 tag.

6. Drop Keyword In First 100 Words

After Google checks out your URL, title tag, and H1 tag, they move on to your main content.  To set the tone for Google as to what that page is about even more, make sure within the first few sentences that you’re including your main keyword once. And as I mention in tip #12 below… mix in some “LSI” keywords as well to really give it that SEO punch.

first-100Action Item: When you’re writing the content on your pages… make sure that within the first few sentences you have your main keyword phrase in there… and I always like to inject my secondary keyword phrase in there as well. The content with InvestorCarrot websites is already optimized for your specific city when you launch the sites… and we make sure your content optimized to give you a boost.

7. Nail Loading Speed

How fast your website loads on a visitors browser is a big deal. The longer it takes to load the more likely a visitor will hit the “back” button and leave.

Studies have shown that your chances of keeping a visitor on your website go down big time after about 3-4 seconds if the page hasn’t fully loaded yet.  So, make sure your website is built with nice clean code from the ground up, your server is fast, and your images on your website are compressed to as small as possible.

PageSpeed_Insights

A quick tip. We compress every picture before we upload them to our Carrot websites and these blog posts using a free online tool called Compressor.io. That alone could drastically speed up your page loading speed.

Action Item: Go test your page speed on Googles free tool. If you’re in the “Green” then you’re doing really really well. The screenshot above is from a test we just did on a random Carrot customers website. Google’s own homepage only tests to a 91. If the customer wanted to speed it up even more they should compress the images they uploaded.

8. Add Modifiers To Your Title

I’m a huge advocate for using every page to try to rank for 1-2 keywords if possible.

To help do that we add modifiers to our titles and title tags so Google can see what else this page is about.

What we’ll often do for real estate investors is add location based modifiers.

As you can see in the screenshot below of a Google search I just did… Google is serving me up a suggestion in the Fresno market that people are typing the letters “ca” after Fresno. So rather than just using “we buy houses fresno”… make your title tag something more like “we buy houses fresno ca”… to modify the title so you can grab rankings for those searches as well.

seo-title-tag-modifer-real-estate-oncarrot

Other modifiers we’ll use a lot away from the real estate market is adding the word “review” after it if we’re talking about a product, etc. Get creative.

Action Item: Go go Google and start typing up your main search phrase really slowly and see what Google serves up to you as a suggested search. If there are any modifiers you can put before or after your keyword, add them to your title tag on your page!

9. Use Social Sharing Buttons

In our weekly Carrot Live Mastermind Calls for our Content Pro members we’ve dove in really deep on ranking factors and we walked through what members needed to do in their markets to outrank their competition. One of those factors consistently popped up as having a positive effect on rankings overall is social signals (backed up by this report showing the strong correlation between social activity and high rankings). 

These are things like Facebook “Likes”, Google 1+s, LinkedIn shares, etc.

social signals in seo for real estate

Google uses these signals kind of as mini votes for the website. Google feels that if the page has great content and is getting shared in social media… it must be pretty solid. So it adjusts your search rankings accordingly.

So add some very simple but prominent social media sharing buttons on your websites. With InvestorCarrot we have a Flexible Social Button system where by default we have the social sharing buttons strategically only on the pages we feel they can help your credibility… but we also let you move the buttons on the page with a click of a mouse if you want to.

If you’re not an InvestorCarrot member connect w/ a web guy to have them put the social sharing code on your site (but Carrot is way easier and cheaper! ;-).

Action Item: Get a Google 1+ button and Facebook button on your website. Ditch the pinterest and twitter share buttons though. Those tend to not fit with the type of visitor real estate investors get to their websites.

10. Post Long Content

Yes, bigger is better in this case (most of the time).

This argument has been going on for as long as marketing has been alive (which is a LONG LONG TIME)… is short copy or long copy better?

In the case of search engine optimization (SEO), studies have shown that longer content on a web page directly correlates with higher rankings in most cases.

long content for seo

If you’re going after a crazy competitive search phrase… like any cash buyer or motivated seller search phrase in a bigger city like Phoenix… you’ll make it easier on yourself if you’re using a website with robust and engaging content on the website.

We suggest at a minimum that all of your pages that you want to rank well in Google should have at a MINIMUM of 300-500 words.

But if you’re going after a really competitive phrase… build out some more content and see if you can get it over 1,000 words (of course using these optimization tips along the way). 

In the long run we here at Carrot really feel that the future of ranking well in Google is robust, useful, and fresh website content.

Action Item: Having a tough time ranking and you’re doing everything else right? Look at the content length on your page and see if you can add some more content to it… then optimize that content for the keywords you’re going after.

11. Slash Bounce Rate

I wrote a post specifically on how important (or unimportant at some times) your website bounce ratecan be in SEO.

Time on site and bounce rate are 2 factors out of the hundreds that Google looks at. They’re wanting to deliver the best possible experience to their web searchers and they realize that if a lot of people “bounce” off of a website quickly after they land, that the website likely isn’t very good.

There is a slight positive correlation… to having a low bounce rate and longer than average “time on site” by the visitor… as seen by Search Metrics in this recent report. This picture above is just one part of the full report of all SEO ranking correlations.

The ways you reduce your bounce rate can include…

  • Building out more content like we said above… that is useful to the person reading the website
  • Adding links on your pages to other resources and pages on your website. This keeps them on your website longer
  • Make sure your page loads fast (as we mentioned above)
  • Add in engaging media (videos, pictures, graphs, etc)
  • Engaging people to click on something (like we’ve built into our InvestorCarrot websites on every single page)

In the end, your aim is to keep someone on your website as long as possible… and/or to get them to visit multiple pages of your site. This increases the engagement of the visitor and increases the chances of conversion.

 

12. Sprinkle LSI Keywords

This is kind of a fancy term for a very simple concept. LSI means “latent semantic indexing“… which basically means that Google can tell when two words have the same intent so Google treats them in a similar way.

As an example, see the picture below of a search I just did.

latent semantic indexing seo

You’ll notice LSI keywords in action above.

In that search I typed the word “home”… but you’ll see in the suggestions how Google is serving me up phrases with the word “house” in them.

Google has looked at trillions of searches and has a pretty darn good idea of what words mean in certain context. In this case Google can tell that “home” and “house” essentially have the same intention.

So when you’re writing your content, make sure to use variations of your main keywords. Don’t always use the same exact keyword in your content.

If your primary keyword is “sell my house fast jacksonville fl”… mix it up. “sell your home fast jacksonville fl”.  “sell my home quickly jacksonville fl”.  “Buy my house fast jacksonville”

You get the idea. Sprinkle some similar intention phrases into your content. You’ll thank me later.

And again, we’ve already built LSI keywords into all of our InvestorCarrot websites… and we have the training and support to help you get an edge over your competition even more.

I hope you got some great tips out of this post that you can implement on your own real estate websites to rank better and get more leads.

Let me know in the comments below how you’re doing with SEO for your own website. Shoot me your domain name in the comments below and I’ll give you some feedback!

The 12 Key Steps To Optimize Your Real Estate Investor Web Pages

Free Webinar – Local Real Estate Buying & Selling Strategies

Free Webinar - Local Real Estate Buying & Selling Strategies

 6 Simple Tips To Master Location-Based SEO And Skyrocket To The Top of Search Engine Results

Last updated on

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Learn How Local Real Estate Investors Can Attract Sellers, Buyers, And Tenants Leveraging the Internet Through Inbound Marketing

In the early days of the web (the “caveman days” when we were still rubbing two sticks together to make websites out of html) there was a land rush on high level domain names of one or two-words for really general phrases. Things like “realestate.com” and “homes.com” as an example.

At the time, targeting search terms like “real estate investing” was in high demand.

Today, people are a little more sensible (a little more) and they understand that owning a domain name with only one or two words might work if you’re trying to offer generic information to a wide audience but not if you’re trying to market to a specific location-based audience.

Targeting a search term like “real estate investing” makes sense for a wider, more generic audience, while targeting a location-based search term makes far more sense for most investors who are buying, renting, and selling properties.

Here’s What I Mean By A Location-Based Search Term

If you live in Chicago and you want to try a new restaurant, you wouldn’t likely sit down at your computer and just type “restaurant” into the search engine.

You know you may get a whole bunch of links… none of which will be relevant to you.

Instead, you type something like “Chicago restaurants” or perhaps even something more specific, such as “pizzeria” and the name of a neighborhood in Chicago.

And the restaurants that show up for that search result? They were smart enough to use location-based SEO to optimize their websites. They built their sites around the location-based keywords that you used to search.

Yes…

… Google is getting better and better at creating location based search results on the more generic topics where people are likely looking for something in the city they’re searching… like “restaurants”, “plumbers”, and “real estate agents”.  But for the sake of what most real estate investors want to rank for, Google hasn’t quite figured out how to know the most relevant location to serve up results for terms like “investment properties”… so they show national results.

Location Based Results On A General Term I Searched…
(I’m in Roseburg Oregon)

location specific seo for real estate
Google Serving Up Location Based Results… on the more generic topic that tend to be very local in nature. Like agents, restaurants, plumbers, etc.

The same idea applies to real estate investors. You have a location-based service and your website should be optimized for your location.

You’re not targeting a general, national audience with your generic information; you’re targeting a location-specific audience with location-specific information. In other words, you’re offering to buy, rent, or sell a property in a specific place.

To illustrate that… here’s what pops up when I search a general term like “sell my house fast” in Google.

Notice These Results Are NOT Location Based

Which means the results are very un-targeted and very hard to rank for… but this is the main SEO mistake most real estate investors make. Not targeting their website and pages to specific locations your prospects may be needing your services in.

motivated house seller leads seo
Google hasn’t learned how to build in location based results for non-location specific searches that are important to real estate investors.

Or a phrase like “we buy houses in Eugene, Oregon“. That’s a location specific search.

To help you take advantage of “local SEO“, here are 6 simple tips to master location-based SEO on your real estate investing website:

1. Be As Specific In Your SEO As Your Audience Will Be In Their Search

local seo for real estate
A Location Specific Page… this page ranks very well in the Portland market and is starting to pull in some leads now. We got it there by building out pages for each specific city / market he buys houses in,optimizing them, and letting the SEO gods do their thing.

One investor I worked with wanted to improve his local SEO.

I asked him what location he served and he gave me the name of the county he worked in. I asked him if his prospective home sellers would search for the name of that county when looking to sell their home.

It was an “aha!” moment for him when he realized that they would more likely use the name of their city – not the county – to find the information they were after.

NOTE: We base all of our lead generation decisions on data. So in some areas, people do search by county… most they don’t. Just get to know the ways that house sellers, buyers, tenants, etc. talk about the area they live in. If they use “Berks County” to refer to their area all of the time… it may be a good idea to setup a page optimized for the county as well.

2. Consider Multiple Pages – Or Even Multiple Websites – For Multiple Locations

city specific pages for real estate markets
With Our “City Specific Landing Page” strategy and system in InvestorCarrot... we’ve made it easier to launch pages specific to each city / state you invest in. This helps put more pages on your website and get in front of more people rather than relying on 1 page to pull all of the SEO weight.

Chances are, you serve more than one location – perhaps multiple neighborhoods, towns, or cities in your area.

Depending on the amount of business you expect to get from each one, you might consider creating multiple pages (each page optimized for a different town or city) or even multiple websites if the markets are completely different and it doesn’t make sense to keep them on the same website.

Of course it probably doesn’t make sense to create a site for every single municipality in the area you serve but you should probably focus on the major ones (at least at first).

3. Don’t Just Think Location… Think Action

what keywords and verbs do people use?
A shot from our SEO Keyword Bible... showing some of the rent to own tenant buyer keywords… which gives you a good idea of the “verbs” they use in their Google searches that we want to include on our websites.

A location is only part of it.

Of course your SEO should not only be built around a location but also needs to be built around the appropriate verb.

What verb is your audience searching for?

Sellers are probably using the word “sell”, tenants are probably using the word “rent”, and buyers might be using words like “buy” or “invest” (depending on what kind of buyers they are). Creating a location based SEO strategy needs to include the right location but also the right verb for the people you’re reaching.

In fact, our research has shown that for every category of lead the average real estate investor is looking for (motivated sellers, cash buyers, tenants, lenders, etc.)… there are just a handful of “verbs” that those prospects are going to Google to search.

Reminder:Download our FREE SEO Keyword Bible if you haven’t already!

4. Extend Your Local SEO Beyond Your Website

local seo for your youtube marketing
The same investor dominating the top 5 results in Google… This InvestorCarrot member is dominating the top 5+ results in Google for this location-based search phrase in his market. He got his Carrot site ranked #1 and #2, then turned on the afterburners by optimizing Youtube videos for the same location-based search phrases.

Although you should optimize your website with location-based SEO, it shouldn’t stop there.

Use a service like Google My Business to help you place your business on a map, just as the real estate agents in the first picture above did.

And it shouldn’t stop there.

You can apply the same strategy to other sites and accounts, including Twitter, Facebook, LinkedIn, Google+, Instagram, Pinterest and more.

Each of these sites is an opportunity to create some location based SEO. (For example, if you specialize in selling homes in Chicago, you may consider a Twitter handle like @BuyChicagoHomes.

Last, in our 3 Lead Per Day Training inside our InvestorCarrot platform, we have an entire training program on using YouTube to generate leads. Optimizing your YouTube videos for those local SEO terms your prospects are typing in will help you get in front of the people that matter… the people you can actually do business with and help.

5. Extend Your Location Based SEO With Additional Differentiation

neighborhood based local seo
People are searching by neighborhood sometimes… In this quick search I did in Google, you’ll notice the suggestions Google gives me.

Notice in the picture above the suggestions Google is giving me.

Those suggestions are based on Google’s search data… and enough people type those phrases each month to matter.

So if you had a house for rent in the Highlands… I’d create a page on your website optimized for that very hyper-specific local SEO phrase… plus I’d also spin up a YouTube video for that phrase.

In highly competitive markets, you’ll need more than just location to differentiate.

If you work in a highly competitive market, then simply optimizing with location based SEO alone might not be enough. You may need to become even more granular in your location (drilling down to the neighborhood instead of just the city) or add something else to your Unique Selling Proposition (USP) to help you stand out from the crowd.

You’d be surprised how specific some web searchers are getting in their searches.

6. Make Sure You Have A Call To Action!

jhkjh
Notice on this note buying website the multiple crazy clear calls to action? These are on every page on the website

Location-based SEO is an indicator that someone is ready to do business.

They’re highly targeted.

And in the area you can actually help them.

A home seller who wants general information about the idea of selling their home might search “how do I sell my home for cash?” but that same seller will be more likely ready to act when they to search “how do I sell my Chicago home for cash?”.

So make sure your website is structured in a way that it will convert a visitor into a lead… and a deal well.Download our 16 Point Website Conversion Checklist here to make sure your website performs well when a visitor lands on your website.

Get Started Now To Master Location Based SEO On Your Real Estate Investing Website

As an investor working within today’s web environment, your best strategy to gain the attention of prospective clients in your market is to use location based SEO.

The InvestorCarrot platform is built from the ground up to make it crazy easy to leverage local SEO and outrank your competition. So take a demo of InvestorCarrot and see if it’s a fit.

See our plans or take a demo… but above all, get some content marketing going on your real estate websites this week!

How Do I Sell My Home For Cash? Real Estate Marketing Strategies


Personal Branding Or A Corporate Branding As A Real Estate Investor – Which is Better?

2015.08.24-poersonavscorpbrand-header

Personal Branding Or A Corporate Branding As A Real Estate Investor – Which is Better?

As a real estate investor, your brand is essential. It shapes how people see you; it shapes how you run your business and present yourself to motivated sellers, cash buyers, and anyone else you happen to be connecting with. And, your brand will integrate through all aspects of your offline and online marketing, from the name of your business to the logo you have designed to your website’s domain name, and more.

We were asked

“Have you seen more success with investors using the website with more of a professional look as in they are a professional company versus a personal website (perhaps with a unique logo, cartoon logo etc) ie something to make them stand out”Eric F.

So how should you brand your investing business?Should you choose a personal brand (such as your own name) or should you choose a more corporate brand (such as the operating name of your business)?

Check Out The Video, Or Read The Blog Post Below!

If you’re not sure what we mean when we talk about personal versus corporate brands…

here’s an example to illustrate: Meet John Smith.

He’s a fictional real estate investor who wants to launch his investing business. He’s trying to decide between launching his business as John Smith, Real Estate Investor, or as Big Money Investing, which is the operating name of his company.

Let’s look at the pros and cons of each type of branding…

Personal Branding

With a personal brand, YOU shine through. Your personality and energy are primary components.

The sellers and cash buyers who do deals with you, come to you because of who you are and how you help them. Everyone who works with you feels like they have a personal connection with you or they aspire to be like you.

Your business uses your name, your website’s domain name uses your name, any marketing or blog posts you write talk about you and something you’re up to, and probably have a picture of your face on it. Your Twitter feed is filled with information about real estate investing but also with pictures of what you do on the weekends and what you ate for lunch. You’ll use the word “I” a lot when talking about the investments you do (such as: “I just picked up a great deal!”).

personal-branding-site.jpg 750w, https://oncarrot.com/app/uploads/personal-branding-site-300×202.jpg 300w” alt=”Investor Carrot Personally Branded Site” width=”750″ height=”505″ />
Investor Carrot Personally Branded Site – Jack in Orlando is closing consistent deals leveraging Carrot with his simple personal branding strategy.

Corporate Branding

With a corporate brand, YOUR COMPANY shines through. The emphasis of the brand is on the credibility of the organization itself and how it can help sellers and buyers.

You are highlighted as the CEO but your team is also highlighted as key players who are critical.

Your business uses a corporate name, your website’s domain uses the corporate name, and any marketing or blog posts you write talk about the company and what the company is doing. Your Twitter feed is filled with info about the company, including deals that you do and what your team is working on.

You’ll use the word “we” a lot when talking about the investments you do (such as: “we acquired a great deal!”)

NOTE: Some people think that a corporate brand needs to be “wooden” and formal but that’s not the case. A corporate brand can still be fun and edgy (qualities often associated more with personal brands). When we talk about corporate branding, we’re talking about the brand being focused on a company rather than focused on an individual.

InvestorCarrot Corporate Branded Site
InvestorCarrot Corporate Branded Site This client has a team and operate in multiple markets. They chose “corporate” branding to tell their message.

Which Is Better? Pros And Cons Of Each Model

There is no definitive answer to the question of which one is better and which one you should pick. In the end, what your #1 goal should be here is to make sure your website is coming across as credible to your prospect and connects with them.  Here are the pros and cons of each:

  • A personal brand can seem to be more approachable, which is attractive to sellers as well as new investors/buyers who want that personal touch.
  • A corporate brand may seem more attractive to buyers, especially buyers with a lot of dollars behind them, because a well-designed corporate brand seems bigger and more stable.
  • A personal brand is generally easier to get started with because you’ve already been building your personal brand just by being alive and online! You’ll contribute to it further easily by sharing your everyday experiences online.
  • A corporate brand is harder to get going because you have to start from scratch.
  • A personal brand can be difficult to scale: You’ll always be the face of the company, which can be challenging if you want to take a vacation, work fewer days of the week, hire employees, or sell the company… sellers and buyers may want to call the phone and talk to YOU because you are the company.
  • A corporate brand is much easier to scale because you can add staff easily and those staff members are representatives of the corporate brand, so sellers and buyers will probably be more willing to work with them.
  • A personal brand makes you very much like a mini-celebrity. For some people, that’s great! For others who want to avoid the limelight, that’s not so great. It also means that your name and your business are inextricably linked, so anything that happens to you (from a car accident to an arrest to a nasty Amazon review of a book you wrote to an inappropriate Facebook conversation) can all influence how your brand is perceived.
  • A corporate brand takes the spotlight off of you, giving you a little more freedom and flexibility to do crazy things without as much repercussions to your business. (Of course you’re not completely insulated but there is some insulation).

The Influence Of The Decision

We’ve devoted this entire blog post to a discussion of a personal versus corporate brand because we believe it’s that important.

Your brand connects closely to your website and to how people find you online:

  • If you already have a personal presence online, you might leverage that to drive traffic to your website.
  • Your brand will influence the domain name you choose.
  • Your brand will influence the content you include on your website and on other aspects of your marketing (such as videos you record or social sites you use).

Your brand – whether personal or corporate – will become one of the ways that people search for you online. So when they search, how will they find you? And, how do you want them to find you?

Of course this branding conversation extends far beyond your website, into other aspects of your business as well: When you introduce yourself to others, will you get more instant credibility if you are John Smith, Real Estate Investor, or if you are John Smith, CEO of Big Money Investing?

And thinking farther down the road, if you ever choose to scale your business, write a book, or become an investing educator, how will your brand influence those endeavors?

Don’t Over Think It!

With all of that said, don’t over think the process.

Heck, some big roadblock some people hit is thinking they have to have a big fancy logo if they decide to go with a company name or brand.

But we’ve found that some of the most successful real estate companies have the simplest logos.

Just decide, get out there and start implementing, and crush it!

Summary

If you’re thinking about how to brand your new or existing real estate investing business, give some serious thought to whether or not you’re going to go with a personal or corporate brand.

Each one has advantages and disadvantages and they will shape the course of your future. It’s also worth noting that it’s hard (although not impossible) to pivot later if you want to switch, so investing some time right now to ponder your brand will help you focus on the right things in the future.

If you are in need of a real estate investor website visit Carrot at http://oncarrot.com/demo Take the demo