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Small Business For Dummies – Learn Strategies For Starting And Running Any Small Business


Small Business For Dummies

Small Business For Dummies

This is the leading resource for starting and running any small business. Want to start the small business of your dreams? Want to breathe new life into the one you already have? “Small Business For Dummies” provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’ performance at every level. This book shows you: how start-up and established small businesses can use the Small Business Jobs Act to their advantage; enhanced and expanded coverage on using technology in your small business; hiring employees using online resources including LinkedIn, Facebook, and other social media sites; new coverage of the recent health care bill, health savings accounts, and their implications for small business; updated coverage of the best places to get small business loans; and, what it takes to achieve and maintain success in an ever-changing economic landscape. You have the energy, drive, passion, and smarts to make your small business a huge success. “Small Business For Dummies” provides the rest.

List Price: $ 22.99

Price: $ 7.90

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Starting a Business All-In-One For Dummies

Starting a Business All-In-One For Dummies

All the practical advice you need for starting a business Starting a business? Don’t sweat it! Reflecting today’s unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more! The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you’re a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector. * Covers proven strategies on successfully branding and marketing your business * Includes step-by-step guidance on keeping on top of the books * Provides coverage of employee engagement and motivating employees * Offers helpful hints for overcoming obstacles in starting a business Whether you’re an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference you’ll need to start a business from the ground up.

List Price: $ 29.99

Price: $ 16.84

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The Traveler’s Education: How to Leverage Travel to Create Your Personal Philosophy, Develop the Needed Skills for the 21st Century and Achieve Your Dreams

The Traveler’s Education: How to Leverage Travel to Create Your Personal Philosophy, Develop the Needed Skills for the 21st Century and Achieve Your Dreams

The Traveler's Education: How to Leverage Travel to Create Your Personal Philosophy, Develop the Needed Skills for the 21st Century and Achieve Your Dreams

In your life you come to a point when thinking about doing something just doesn’t do it for you anymore. Each of us walks on this world for a purpose with particular talents and predispositions. These forces shape us and they drive our every action. My actions told me I was an adventurer at heart. However, soon I realized life was not just about being on the road. I began to broaden my thinking. I considered the bigger picture. What were the benefits of doing all this? More importantly, how is this helping anyone else besides me? Is the road even benefiting me or am I lost in my self-delusion? After six years of pursuing my adventures, I began to think what would be the best way to give back. I sat down and asked myself, what do I know? How can I present what I know? And how can it best benefit people? This book is the result of seeking an answer to these questions. By combining poetry, personal stories, and descriptive narratives, this book delivers a one of a kind piece aiming to merge skills, passion and vision and makes a compelling argument to get out and hit the Road of Life. Entertaining, insightful, and inspirational, this book presents the value of the road and how to utilize it to succeed in many aspects of life. Like the road, this book has a direction of education, but leaves room for the reader to explore and find value in areas specific to them.

List Price: $ 14.95

Price: $ 14.95

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Billion Dollar Property Developer Bob Andersen Reveals Proven Strategies To Build Massive Wealth


http://www.westloh.com for more millionaire interviews, plus your free report worth !

In this interview you will discover:

– Different types of property development and which type is the best for you

– The biggest mistakes made by first-time property developers and how to avoid them

– How becoming a property developer can save you thousands in fees and taxes

– How to build your property development portfolio in just a few hours a day

– The Mindset of a successful property developer as compared to a hobbyist property investor

Transcript (extract only – get the full transcript at http://www.westloh.com )
West: Welcome, folks, to today’s interview. And today, I’m very privileged to have with us Mr. Bob Andersen. Now Bob has been involved in property development for a very long time, over thirty years. And he’s in a conglomerate of people who control over billion worth of property. And that’s a super, super impressive stat.

What’s more impressive is Bob not only has a personal portfolio but he’s also doing it day to day and he’s also teaching people how to do it. So we’re very lucky to have Bob with us today. And I want to welcome you to today’s interview, Bob.

Bob: Thanks, West. Great to be here.

West: Absolutely. Now tell us, Bob, when you speak to people and they ask you what it is that you do—because I know you’ve got such a range of skill set—what is it essentially that people need to know about you?

Bob: Well West, primarily, I’m in the property investment, property development area. But ultimately, what I do is I use property development more as a vehicle for getting property investment at cost price whether it’s for myself or for investor clients. Property development is really a vehicle to accumulate the asset class of property, primarily residential property. So yup, I’m a developer but there’s a reason for being a developer.

So what do I do? I’m a developer and I’m an investor and my clients are all investors.

West: So a lot of people who are kind of thinking of getting into development but maybe they’ve only done a couple of residential or maybe they haven’t done any property and they’re looking at getting into something on a small level, is that something that you help people primarily and teach people how to do as well?

Bob: Yeah. I heard Mal saying, “Never pay retail.” So myself, that’s part of the reason I got involved in property development, really. It was a vehicle for getting property investments at a—well, not wholesale price—but absolute cost price.

So people, sometimes they haven’t done a development at all and they’re investors with one or two investments of their own and they see that potentially property development could be a great way of accumulating property investments fast and at cost. So with those people, I have a whole property development education program for those people who want to make the next step up from property investor to just more property developer.

(end extract)

If you enjoyed this interview, please share, rate and comment. Thanks for visiting!

🙂

http://www.westloh.com for more millionaire interviews, plus your free report “The Money Mindset” worth !
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Investing in Real Estate Using a Self-Directed IRA

 

Investing in Real Estate Using a Self-Directed IRA

Why Real Estate Makes Sense For Your Self-directed Retirement Plan

Written by: Dmitriy Fomichenko

There are an increasing number of investors who want to get into real estate. Some want to look for an extra source of income, others look toward financial security. Another great goal that real estate investments can help investors achieve is retirement. With the right investments, real estate can provide steady replacement income that helps investors retire from their 9 to 5 jobs. Traditionally, real estate investments are not allowed in qualified retirement plans. However, with the introduction of self-directed retirement plans, such as the Checkbook IRA or self-directed Solo 401k, it is now possible to invest your retirement savings in real estate. Here are a few reasons to consider real estate for your retirement savings

High security

Unlike stocks, real estate is a tangible asset. Real estate investors are less likely to risk all their assets during a market crash. In the worst-case scenario, investors can choose to sell or foreclose the property to recover some of their investment. Even for investors who are not ready to leave the stock market, adding real estate assets to a retirement portfolio is also a great way to diversify and offset the risk. In the past, house price and rental income tended to rise along with inflation. Real estate can safeguard against inflation and investors can count on income from real estate during their retirement.

Predictable income

In many cases, investors can only speculate on their returns on investments. With real estate investments, however, the returns are often more predictable. Rent amounts are locked in with a lease. The interest rate for a mortgage note or trust deed is also specified in the loan terms. Over the years, investors will often find that predictable income helps them plan their finances with ease. The steady income also requires less monitoring. Instead of keeping an eye on market movements and stressing over the number, investors can focus on their core business or finding the next investment opportunities.

Real estate investments within a self-directed retirement plan The secure and predictable nature of real estate investment can work well for cash investors and also for self-directed retirement plans. If only investing with their personal funds, investors may miss out on the tax benefits that they can get with qualified IRA or 401k plans.

Traditionally, most retirement plans are managed by custodians and fund managers, who often focus on the money market. Real estate investments can cause hassles when plan owners have to go through their custodians for every transaction, from funding the purchase to maintaining the property. Many traditional retirement plans, therefore, discourage or even prohibit real estate investments. With self-directed retirement plans such as the Solo 401k with Checkbook Control or the IRA LLC, however, real estate investments are now possible. The plan owners take charge of their retirement account and act as the sole decision-maker. This makes it possible for them to choose a property, fund the purchase, and direct the investments without going through anyone else. With this option, it is now possible to invest in real estate with a tax-deferred or tax-free retirement plan.

Why Real Estate Makes Sense For Your Self-directed Retirement Plan

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Real Estate Lead Generation: How To Use Direct Mail For Real Estate Lead Generation


Real Estate Lead Generation: How To Use Direct Mail For Real Estate Lead Generation

http://biggerpockets.com/show81

Today on the BiggerPockets Podcast we are excited to welcome back Michael Quarles to the show. Several weeks ago we talked with Michael about his story and spent most of the show discussing the topic of negotiation, never getting to one of the most important topics we wanted to discuss with Michael: marketing. Specifically, Michael is a wealth of knowledge on all things involving direct mail, so today we’re going to tap into that knowledge.\

Today, Michael is going to teach you everything you need to know to get started in successful direct mail marketing and attract leads that no one else can get. We cover everything from market research to creating a call-capture system and everything in between. This show will go down in the history of BiggerPockets as one of the most actionable shows to date!

Check at the show notes at http://www.biggerpockets.com/renewsbl…

Real Estate Lead Generation: How To Use Direct Mail For Real Estate Lead Generation

Real Estate Lead Generation: The Quick and Easy Way to Generate Real Estate Leads

Real Estate Lead Generation: The Quick and Easy Way to Generate Real Estate Leads

Real Estate Lead Generation

Are you looking to generate more real estate leads? Look no further. In the book Real Estate Lead Generation, Brent Driscoll holds nothing back and gives you all of his lead generation tactics. This book is short and to the point. There is no fluff, filler, or vague theories. This one book could add thousands of dollars to your bottom line every year.

Real Estate Leads

Within this book you will discover how to dramatically increase your real estate leads. Here are some of the things you will learn:

  • How to generate real estate leads through email
  • How to utilize social media for lead generation
  • Using a personal website
  • Classified ads
  • Using an answering machine to collect leads
  • Using a mailing list for lead generation

If you are interested in generating real estate leads, this book is a must-listen.

List Price: $ 3.95

Price: $ 3.95

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More Ways To Generate Real Estate Leads Products

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Evernote: Time Management With EVERNOTE ESSENTIALS: The Ultimate Guide To Master Your Productivity With Evernote (Time Management, Procrastination, … Focus, Twitter, Facebook, Work) (Volume 1)

Evernote: Time Management With EVERNOTE ESSENTIALS: The Ultimate Guide To Master Your Productivity With Evernote (Time Management, Procrastination, … Focus, Twitter, Facebook, Work) (Volume 1)

Evernote: Time Management With EVERNOTE ESSENTIALS: The Ultimate Guide To Master Your Productivity With Evernote (Time Management, Procrastination, ... Focus, Twitter, Facebook, Work) (Volume 1)

EVERNOTE : EVERNOTE ESSENTIALS: The Ultimate Guide To Master Evernote For Complete Beginners – With Pics

This book contains a step by step guide to master Evernote, the greatest productivity tool ever created and the best thing since sliced bread!

The simplicity and freedom of use of Evernote, make it a powerful tool in the right hands. With a little bit of creativity and a little bit of knowledge about the tricks of Evernote you can master life management.

Simply put, Evernote is a management tool that allows you to capture, store, organize and recall all kinds of information. This one application can store a to do list, a video, blog notes, audio files, photos, web pages, and more. It is incredibly flexible as a tool for business use and for personal record-keeping.

In EVERNOTE : EVERNOTE ESSENTIALS, you will learn:

  • How to install Evernote in less than 3 minutes
  • How to understand and use the Evernote user interface
  • How to master the basics of organization within Evernote – including the use of notes, notebooks, reminders, annotations, syncing, and searching for stored data
  • How to install and use some of the most common Evernote add-ons, including the Web Clipper add-on to save selections from web pages.
  • How to use the Evernote Hello add-on as a contact management tool – including its ability to scan business cards and photos using your smartphone.
  • How to use Evernote in conjunction with external programs like Skitch, Penultimate, and Peek
  • How to use some common shortcut keys to speed up your work in Evernote
  • How to use functions like advanced searching through multiple notebooks, sending emails from within Evernote, and encryption to protect the privacy of your data.

As noted early, Evernote is so broad-based that it can be considered a life management tool to improve personal, business management, sales, and other functions within a single application and to interface with a wide variety of other productivity applications.

Take action now. Scroll up and click the ‘BUY‘ button at the top of this page.

Then, you can read EVERNOTE : EVERNOTE ESSENTIALS: The Ultimate Guide To Master Evernote For Complete Beginners – With Pics on your Kindle device, computer, tablet or smartphone.

List Price: $ 7.99

Price: $ 6.87

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How To Get 5 Star Reviews on Yelp, Guide to Ensuring Your Business Wins on Yelp

Getting 5 Star Reviews on Yelp, Guaranteed: Unofficial Guide to Ensuring Your Business Wins on Yelp

Getting 5 Star Reviews on Yelp, Guaranteed: Unofficial Guide to Ensuring Your Business Wins on Yelp

Would you like to drive more business from Yelp from having a 5-Star Listing? This book is a guide on how to develop a Yelp strategy for your business and then how to drive solid business rankings within Yelp, obtaining quality 5-star reviews from your customers and clients. Improving a business listings’ overall score relies upon 5-star reviews and you’ll quickly learn the best practices and secrets on how other businesses do it quite successfully. You’ll also discover what other business owners do to be on top in their business category on Yelp.

If you wish to elevate the Yelp ranking for your business, or you are simply trying to cut your time down and your marketing costs (through repositioning your business in a way that makes any negative reviews for your business simply irrelevant), this guide is a great read and match for your needs. I cover all these angles in detail in this guide and explain the quickest way to win on Yelp. I share the secrets to garnering 5-Star reviews, becoming the Best-of-Yelp in your business category, and how to dominate over your competition within the Yelp business rankings.

The evidence used to write this book came from an incredible number of sources, including my own advanced data analysis of over 209,000+ reviews, dozens of business owner and marketing manager interviews, and from my personal experience as a professional Yelp Consultant for small and medium size businesses across the globe who successfully turned their Yelp listing around. I also share examples from business owners from their own discoveries on how they are generating 5-Star reviews and how they keep them past the Yelp review filter successfully. This book doesn’t just simply speculate on what could or couldn’t work; nor is this book derived by copy-and-pasting publicly known information. What’s contained in all of the chapters is knowledge that’s taken nearly a decade of compiling and analyzing an immense amount of Yelp-review and Yelp business listing data.

I share this all in simple language and bypass your need to research the broad review spectrum with deep review and listing analysis. I also incorporate examples for my own businesses as noted success stories on Yelp. Ultimately, this book is intended to be your go-to guide for learning the Yelp business listing secrets and how to garner new business from your Yelp listing.

After reading this book, you will have a solid checklist for your business of what to do to implement your strategy and your tactics with Yelp reviewers. You will also discover how to ensure new 5-Star reviews are meaningful and how to maximize your marketing potential with Yelp without expanding your marketing budget. I walk through three distinct successful strategies, and the tactics are explained in the most aggressive form – then broken down where the strategy calls for a less-aggressive approach.

While the book is primarily focusing on how businesses successfully obtain 5-star Yelp reviews, I also elaborate on the other strategy alternatives, including how to position your business away from any existing 1 and 2-Star reviews being relevant to your customers. As the business-owner or marketing manager for your business, I walk through how to incorporate a business Yelp listing’s rank into your marketing endeavors.

Price:

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How To Get 5 Star Reviews on Yelp, Guide to Ensuring Your Business Wins on Yelp

25 Strategies To Promote Your Business On Facebook

25 Strategies To Promote Your Business On Facebook

The most important point that you should keep in mind when it comes to facebook marketing is to be yourself. Don’t pretend to be someone you are not. If you like to promote your business in the social networking site, make sure that you choose the best marketing strategy that you will think of. First is to remember to not post about all the things related to the business all the time. You will end up flooding the page of your fans.

Also, people would want to know more about you before you talk about and before they hear the things about your business. It is better if you follow the right facebook marketing strategies if you want to succeed with your business. ” A lot of people are spending their time on Facebook than other sites in the world.

So if you want to promote your business, it is the best place to do so. ” Compared to Facebook, Google has a lot more traffic than any other sites. ” It is best if you separate your business accounts form your personal accounts. Through that, you will be able to organize your business better. “

It will help if you set up a fan page. facebook fans Through that, you will be able to increase the visibility of your business. You will also be able to brand yourself as the leader. And through the fan page, you will be able to share your opportunity for business. ” The fan pages can rank in search engines well. If your page is popular, you will have the greater chance of having your fan page in the Google’s first page. “

Another way of promoting your business is through blogs like Hubpages and Squidoo, and not just the social networking sites. ” You can also market your business through Twitter. After creating an account, you will be able to link your two accounts and your friends in Facebook will see your tweets. “

There are a lot of business opportunities that flooded every person’s account, so remember that you should stand out. You should set yourself apart from others. There will be no other you in the world, so make sure that you will stand out and be a leader in the business industry. ” Also, post a lot of pictures because people love photos. Also, make sure to choose profile pictures as professional as it can be. it is one strategy of Facebook marketing.

These are some of the Facebook marketing strategies that you should be keeping in mind. Remember them so that you will succeed with your business and so that people will be appealed to your business. These strategies will help you a lot and your business.

For more details just visit our website facebook marketing and marketing on facebook

25 Strategies To Promote Your Business On Facebook

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Email keeps evolving

Cloud, mobile spark innovation in the email space

I can’t tell you how many times over the years I’ve read about the impending demise of email.

There’s been a long line of purported successors jockeying for position, aiming to disrupt the space. Various social channels, SMS and instant messaging quickly come to mind.

All have been unsuccessful in their pursuit. Sure, email is a flawed, imperfect and overwhelming medium with plenty room for improvement. But it’s this need for improvement that presents a window of opportunity for innovation.

It’s the reason why sagacious approaches to email such as Inbox Zero are being developed.

New apps and services have sparked innovation within the email space and this tried and true communications platform is reinventing itself, at least in the business world. There are a variety of influences that account for the recent surge in creativity. Three tends I’ve observed are:

1. Email is becoming increasingly sophisticated in the desktop browser. The cloud and other technologies have created opportunities.

2. Deeper third-party integration. The recent addition of Dropbox to Yahoo! Mail is a great example of this.

3: Mobile has sparked a plethora of innovation in the email space, including location-based marketing, responsive email design, and native app development.

New ideas are reenergizing the consumption and marketing of email. In a column on Marketing Land, “3 New Ways To Measure Email Campaign Effectiveness,”  Tom Sather breaks down the ratio of personal versus marketing messages in the inbox and discusses the importance of differentiating yourself from the competition.

“Almost 70 percent of all messages in people’s inboxes are non-personal, meaning they are marketing offers, social updates, receipts and more,” writes Sather, who is the senior director of email research at Return Path. “This is both good news and bad news for marketers. The good news is the inbox is now more of a marketing channel than ever before. The bad news is there is more competition, and marketers need to work extra hard to stand out.”

Email campaigns that provide value to our clients can be extremely successful in real estate. However, they need to be optimized and personalized. Check out “Top tips to get personal,” by Inman Next contributor Sam DeBord. He has laid out some helpful tips and best practices on how to optimize your real estate email campaigns.

Nudge is a new app that helps real estate pros differentiate themselves from the competition by delivering a clean, simple message with a prominent call-to-action. I like to think of Nudge as the “anti-newsletter.”

Instead of having an overwhelming amount of traditional real estate related content (graphs, charts, lots of text, etc.) stuffed into a message, Nudge replaces the clutter with a short message and visual elements such as Instagram images.

Kickdynamic adds another interesting spin to email marketing. The app enables live content in email. For example, you can leverage location, time and social. Some of the features include a countdown clock, social stream, device detection and location targeting. The service provides a code snippet that is advertised to work with any email service provider.

BombBomb is another example of innovation in the email space. The platform combines email marketing and video. Recently selected for  NAR’s ‘tech accelerator’ program, BombBomb aims to engage users and build relationships by adding multimedia & interactivity to the email space. The service features different pricing tiers starting at $29 a month. The platform also showcases robust video analytics including real-time alerts, opens, clicks and play metrics.

On the consumer side, cutting-edge mail apps have caused quite a stir, particularly Mailbox. The Mailbox team recognized that mobile email was in disarray and set out to build a better mobile email app. The company had raised 5.3 million in 2011 and was most recently acquired by Dropbox. Mailbox is a prefect example of the innovation that is happening in the email space.

The official Gmail mobile app is another email application making creative strides. The updated app features swiping gestures, advanced search, the ability to attach photos and scribbles and supports up to five accounts.

OK, so maybe email won’t be the next BIG thing and I know that it’s tough to get excited about such an old platform. However, I believe there is still plenty of innovation still to come and that’s a pretty cool thing.

Tom Flanagan is the director of information technology at Residential Properties Ltd. in Providence, R.I. You can contact him at tflanagan@residentialproperties.com or @tflan on Twitter.

Copyright 2013 Inman News