Facebook Ads Real Estate Lead Generation Strategies

Facebook Ads Real Estate Lead Generation Strategies


Real Estate Uncensored Episode 11:
Matt Scheid of Prime Seller Leads joins us to share how top agents are generating seller leads on Facebook and Google PPC, and how any agent can get started using those tools.

Best quote: “That’s part of the secret of success with internet leads; it’s a numbers game, and it’s about working every lead the same way every time.” Matt Scheid

And here’s what we covered with timestamps so you can jump to the section that most interests you:

[4:40] Why start with Facebook/Google ads to generate seller leads
[5:01] The definition of a “quality” lead is – a lead generated by a straightforward ad, with no additional incentive and where the lead has to manually input their information in exchange for the info they want
[5:30] Search intent and why top agents get higher conversion ratios on Google leads, even though leads are more plentiful and a little cheaper on Facebook
[6:30] Lead follow-up and scripts to convert internet seller leads. Greg’s team calls leads 6x in the first 2 days to make sure they reach the lead then put them into appropriate drip campaigns
[10:00] Using “set-and-forget” drip campaigns using email, video and text to automate as much of your follow-up as possible
[10:30] Elements to get started:
1. Find a system for the leads to go to and a landing site,
2. Set up your Google Adwords account (set up a dummy ad at first to get past Adwords Express)
3. Build your first ad (Headline, Display URL and two lines of text) and why Home Value offers are the most effective
4. Use the Google Ad Preview tool and incorporate the feedback Google gives you to tweak our ad
5. Allow the ad to run for 1-2 days, then run a Diagnosis Report and make adjustments
[14:03] Negative keywords- How to use them to make your ads more targeted and effective, and how to use call-out extensions
[17:05] Why structured follow-up is part of the secret to success – It’s about working every lead the same way every time
[17:35] How one of Matt’s Prime Seller clients converted “Mickey Mouse” into an active client
[20:25] Why start with a $10/day budget with Google PPC and $5/day on Facebook
to generate leads as a solo agent
[24:31] Keep it simple – the more complexity you add the more your lead conversion goes down
[27:30] Why the goal of PPC ads are to generate responses from the RIGHT people, not the maximum response rate, and why Matt doesn’t recommend offering gas cards or other incentives in your ads
[29:00] How to make your landing page ‘hyper-local’
[31:06] Getting started with Facebook ads- Why set up a second Business page for ads only so it can tie into the Business Ad Manager – Matt and Greg’s best ideas for running very specific ads to very specific groups
[34:50] Two specific ad keyphrasses you can use immediately to generate seller leads on Facebook
[37:49] Matt’s observation that top agents are seeing 30% response rates on texts and texting campaigns to internet leads, and why you must adjust your medium and messaging for different demographic groups
[41:35] How to use outsourced labor on Fiverr to build your Facebook seller ads, and how Greg generated a 6-15 leads/day experimenting with Facebook seller ads for the first time
[44:45] How to use remarking to make your follow-up even more effective by running branding ads to people who have visited your landing page
[48:00] How to upload your existing email list or database to Facebook as a custom audience so you can run new listing, branding or referral generation campaigns as another form of remarking
[50:38] How to use a pre-recorded video response in your lead follow-up campaign
[52:18] Why get started on Facebook first so you can get comfortable with responding to leads, get your scripts and follow-up structure together

Facebook Ads Real Estate Lead Generation Strategies


Evernote: Time Management With EVERNOTE ESSENTIALS: The Ultimate Guide To Master Your Productivity With Evernote (Time Management, Procrastination, … Focus, Twitter, Facebook, Work) (Volume 1)

Evernote: Time Management With EVERNOTE ESSENTIALS: The Ultimate Guide To Master Your Productivity With Evernote (Time Management, Procrastination, … Focus, Twitter, Facebook, Work) (Volume 1)

Evernote: Time Management With EVERNOTE ESSENTIALS: The Ultimate Guide To Master Your Productivity With Evernote (Time Management, Procrastination, ... Focus, Twitter, Facebook, Work) (Volume 1)

EVERNOTE : EVERNOTE ESSENTIALS: The Ultimate Guide To Master Evernote For Complete Beginners – With Pics

This book contains a step by step guide to master Evernote, the greatest productivity tool ever created and the best thing since sliced bread!

The simplicity and freedom of use of Evernote, make it a powerful tool in the right hands. With a little bit of creativity and a little bit of knowledge about the tricks of Evernote you can master life management.

Simply put, Evernote is a management tool that allows you to capture, store, organize and recall all kinds of information. This one application can store a to do list, a video, blog notes, audio files, photos, web pages, and more. It is incredibly flexible as a tool for business use and for personal record-keeping.


  • How to install Evernote in less than 3 minutes
  • How to understand and use the Evernote user interface
  • How to master the basics of organization within Evernote – including the use of notes, notebooks, reminders, annotations, syncing, and searching for stored data
  • How to install and use some of the most common Evernote add-ons, including the Web Clipper add-on to save selections from web pages.
  • How to use the Evernote Hello add-on as a contact management tool – including its ability to scan business cards and photos using your smartphone.
  • How to use Evernote in conjunction with external programs like Skitch, Penultimate, and Peek
  • How to use some common shortcut keys to speed up your work in Evernote
  • How to use functions like advanced searching through multiple notebooks, sending emails from within Evernote, and encryption to protect the privacy of your data.

As noted early, Evernote is so broad-based that it can be considered a life management tool to improve personal, business management, sales, and other functions within a single application and to interface with a wide variety of other productivity applications.

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List Price: $ 7.99

Price: $ 7.99



How To Use Snapchat for Real Estate Lead Generation

How To Use Snapchat for Real Estate Lead Generation

“How to use Snapchat for Real Estate Marketing and How to Get More Snapchat Followers” by Dustin Brohm of http://www.searchsaltlake.com

Snapchat is quickly becoming THE BEST social media platform for real estate, and any other type of business! Even If you’re not in Real Estate, the same principles still hold true. You’ll use Snapchat the same way, whether you’re an insurance salesman, you clean houses, or you sell soap.

How to use Snapchat for real estate marketing:
Real estate is very visual. Videos and photos are everything, and that’s exactly what Snapchat is all about. I like to record Snap videos when I’m previewing a home. If the home for sale has a great view of the Salt Lake valley, I Snap it; sometimes with a little narration. The viewer of the Snap will get a feel for how the view looks in person. They can then message me from within Snapchat and request more info about that particular home. Do any of your listings have unique aspects that you want people to see? Go record some Snap video that shows them off. Much more effective than a few eloquent words buried in your MLS description.

The other night on Snapchat, I showed off some new smart home technology at Home Depot. My followers saw some cool new smart home gadgets, learned how they work, and now they know to watch my Snaps if they want to hear more about smart home technology, not just real estate.

I add these Snaps to My Story, viewed as one long string of photos/videos, which allows me to create a few minutes of valuable content for my followers. A “story” collects all your snaps together in one place and is visible to all your followers & friends for 24 hours.

Follow me on Snap and see how I do it, and get some ideas for yourself. Pretty simple. The key is to NOT post about business and do a sales pitch 100% of the time, unless you want to turn away everyone. Deliver valuable, entertaining, educational content to your followers, and you’ll be successful. That’s all there is to it.

We are in the middle of one of the biggest cultural & technological shifts since the Industrial Revolution. The ground has shifted underneath our feet and most of us won’t realize it until it’s too late. As Realtors, we can choose to either embrace technology and social media, or we can put up our dukes and resist; at least for a little while.

Add me on Snapchat by username (@dustinbrohm) or by taking a screenshot of my Snapcode… Open Snapchat… go to Add Friends… Add by Snapcode… select picture

See more great real estate marketing content over at http://www.searchsaltlake.com

Read my latest article on Snapchat for Real Estate published in RISMedia’s HouseCall blog: http://blog.rismedia.com/2016/snapcha…

#snapchat #snapcode #snapchatmarketing #realestatemarketing #realtor #realestatetips #socialmedia #socialmediamarketing

How To Use Snapchat for Real Estate Lead Generation

How To Use Snapchat for Real Estate and Get More Followers

Photo by AdamPrzezdziek