90 Real Estate Resources That Will Help You Succeed In Business

 

90 Real Estate Resources That Will Help You Succeed In Business

Real Estate Training Resource List

With so many real estate website available today we could probably have done a much large list of training resources.  However, in creating this list we were reminded that there are quite a few “pretenders” out there in the real estate world and have tried to keep this list concise with only reputable resources, some of which are free.

 

General

CREonline.com is the elder statesman of the real estate investing community online.  It has been around since 1995 and as such has a rich offering of great articles.
REIclub.com hasn’t been around quite as long but is the other big site in terms of the volume of articles and free content that they offer at this time.
Propertyunleashed.com is a Real Estate Lead Generation And Conversion Strategies site. We provide products and services to help your business make more sales.
BiggerPockets.com is a community site which is constantly evolving.  It currently has a popular blog, forums, articles, an analysis tool and many other useful resources.
Turnkey Real Estate Investing with Memphis Invest.com Memphis Invest has pioneered the turn-key investing process. Our focus on Customer Service Excellence has allowed us to help real estate investors.

 

Flipping Homes

Flip This Wholesaler.net | How to Wholesale Real Estate   Wholesaling Real Estate: Finding Buyers  Finding Virtual Wholesale Deals

 

Flipnerd.com | The most powerful site for real estate investor Join the best real estate investing website on the planet! Find           vendors, off-market deals, post member journals, and interact with other investors!

 

1-2-3 Flip.com Your FREE resource to learn how to flip houses the profitable way.  Yes, it’s all FREE, but if you find this site valuable and want to give back, buy my books!

 

Real Estate Crowdfunding Websites

Realty Mogul is crowdfunding for real estate, a marketplace for accredited investors to pool money online and buy shares of pre-screened real estate investments.

 

RealtyShares.com is an online investment platform that uses crowdfunding to pool investors into private real estate investments.

 

CrowdStreet.com is a fundraising platform connecting accredited investors with professionally-managed real estate investments.

 

Fundrise.com is an online investment platform that gives you the ability to invest directly in commercial real estate.

 

Lease Options

Lease2Purchase.com provides solid information about a very importantreal estate investing technique.  The use of lease options can be very powerful and it is something that all investors should at lease be aware of.
Wendy Patton.com – Lease Option Investing Expert wendypatton.com/  Lease Option real estate investing is Wendy Patton’s specialty. She is the leading expert on lease option education in the United States.

 

Probate

US Probate Services.org Many people have heard of the probate and estate settlement process but wonder what it is and what the probate process entails. http://www.usprobateservices.org/

 

MTI Education – The nation’s leading authority in Probate real estate opportunities  https://www.mtieducation.com/

 

Property Management

LandlordSystem.com by Anesia Springborn offers a free rental agreement and a 7-day course about systematizing your buy and hold property business.
MrLandlord.com: This may not be the prettiest site around but Jeffrey Taylor has been delivering cutting edge information about being a super successful landlord for many years.  There is some great info here.

 

Virtual Wholesaling
Flipping Junkie – Learn how flipping houses can help you achieve www.flippingjunkie.com/  Learn how to flip houses so that you can create financial freedom and become your own boss.

 

VirtualWholesaling.com: Cris Chico has mastered the art of running his real estate investing business from home using the internet and other tools that allow him to invest remotely.  Check out his site for some free and paid materials.

 

Business Incorporation, Accounting and Legals

TheInformedInvestor.com: Darius Barazandeh has an incredible breadth of information and tools available at his site but I particularly like the fact that as a licensed attorney he can offer sound advice on setting up your real estate investing business the right way.

 

LegalWiz.com: William Bronchick also has a great range of free and paid information and draws on his legal background to offer real estateinvestors great advice for their businesses.

 

LegalZoom.com is a popular resource for getting legal forms and services at the right price.

 

PrePaidLegal.com: This site offers customers the chance to purchase legal services on a pre-paid basis giving them access to quality law firms without having to worry about how much money each minute on the phone is costing them.

 

TaxLoopholes.com: Diane Kennedy’s ground-breaking site offers some great information about how you can pay less tax…legally.

 

RealEstateTaxLaw.com: John Hyre is a qualified accountant and realestate investor and he has some sound advice for real estate investors especially with respect to their bookkeeping.

 

DepreciateEm.com: This is a great little online application that helps you with asset separation for depreciation in 3 easy steps.  It will generate a report for you and the appropriate form for the IRS.

 

Federal Fair Housing Laws: The Department of Housing and Urban Development offers this section on their website about fair housing laws which could be handy for landlords to be aware of.

 

Quickbooks is pretty much the standard for small business accounting software and if you don’t have a copy you may want to look into it and make sure you keep your books in order from the start.

 

Housing Data And Research

MarketTimingMaster.com: Ken Wade has developed an incredible system that takes some technical trading principles and applies them to real estate markets across the country.  This approach is the closest thing I’ve seen to a crystal ball in terms of which markets to invest in and can DRAMATICALLY improve your long-term results.  Needless to say, I am impressed with this site.

 

Yahoo Real Estate offers some very nice tools but my favorite section is probably the Neighborhood Info which includes details of schools in the area and demographic data that is of interest to investors.
The National Association of Realtors offers some handy statistics and research data from this page on their site.
HendricksPartners.com: Hendricks & Partners also has some free market reports available in the Research Center on their website.
First American CoreLogic has a bunch of research tools and data available including property records, values and market trends.
DQNews.com is somewhat like a blog and is a good way to keep up-to-date with market trends.  DataQuick are also well regarded for their paid research services at dataquick.com
Rich Dad’s Real Estate Evaluator: While I prefer that people create their own analysis spreadsheets so they can truly understand the numbers I will recommend any tool that encourages investors to do a more thorough financial evaluation of a deal.
Rentometer.com have a nice little tool for conducting rental comps to check how much you can expect to be charging in rent.

 

 

HUDuser.org is the website of HUD’s Office of Policy Development and Research and it is here that HUD provides the data relating to Fair Market Rents that they establish for the Section 8 program each year.  You can use this data as a benchmark especially if you rent to Section 8 tenants.

 

Comps

These sites can be very handy for getting some rough data for initial analyses of deals but do not replace a proper appraisal of a property with such data especially when you need to know the after repair value.

 

Zillow.com: Zillow has come along and revolutionized the way we get comparables.  It is a powerful resource for getting “Zestimates” on the value of a home and for conducting your comps.
CyberHomes.com: The CyberHomes database covers more than 100 million records and more than 85% of the US population making it a very thorough resource for conducting your comps.
Eppraisal.com: Another popular resource for obtaining estimates on the value of specific real estate.
RealQuest.com: This site by First American CoreLogic has the multiple functions of property information, values and search.  Their Investor product allows you to search for pre-foreclosures, auctions and bank-owned properties.

 

Property Search
These four sites are all well enough known that they need no introduction.
Trulia.com
HomeGain.com
MLSonline.com
Realtor.com

And for commercial real estate investors the following site is a must.
LoopNet.com

 

Foreclosures and REOs

Foreclosure.com is the big dog in the foreclosure space and now includes listings from Premiere Asset Services (who handle Wells Fargo’s REOs).  They also acquired seizedrealestate.com recently.  Their database includes foreclosures, pre-foreclosures, bankruptcy properties, tax lien properties, and FSBOs.

 

 

Foreclosure Listings – Foreclosures for Sale & Bank Owned Homes www.foreclosurelistings.com/ Nationwide listings of foreclosures, preforeclosures, bank foreclosures and government foreclosures. We update our listings daily with new homes. SAVE NOW!
RealtyTrac.com is another foreclosure database that offers a 7-day free trial.  They also offer email alerts and a foreclosure market report.
ForSaleByOwner provides all the resources to get you started, attracts home buyers with our Listing Packages and guides you all the way through closing.
ForeclosureUniversity.com: This professional looking site offers a free audio recording about Short Sales and a very affordable Foreclosure Home Study Course.

 

The following are a few of the better sources for government foreclosures:

HomeSales.gov lists properties owned by various government departments.  They also offer guidance on the buying process for each type of property.
The US Department of Agriculture makes it’s foreclosure properties available from this site.
HUD.gov: HUD foreclosures (Department of Housing and Urban Development) are listed on their website but you must then contact the local real estate agent to submit a bid on the property.

 

The following for-sale-by-owner sites can be a great source of discount properties and you can also use them to market your own properties.

FSBO.com
ForSaleByOwner.com
HomesByOwner.com

 

Home Inspection

ASHI.org: The American Society of Home Inspectors is a good starting point to ensure you use qualified inspectors.
HomeTeamInspection.com: a good reputable company for locating a home inspector.  They also have some other handy resources on their website.
HomeGuage.com offers online inspection software that allows you to sign in and view your inspection reports so long as you choose a home inspector via this website.  This is a fantastic service that offers consistent, quality reporting and as such is highly  recommended.
Appraisal

NAIFA.com (National Association of Independent Fee Appraisers) is a non-profit body that will help you locate quality real estate appraisers.
AppraisalInstitute.org: Similarly, Appraisal Institute was set up to ensure high standards among professional real estate appraisers and can help you locate the right appraiser.

Marketing

Real Estate Investor Websites | Inbound Marketing Software https://oncarrot.com
InvestorCarrot Real Estate Investor Websites templates & inbound marketing software help grow your investing leads.

 

RISMedia rismedia.com/
Real estate industry news, profiles, and articles. National print magazine available.

 

Placester.com
Quickly launch a beautiful, mobile-ready real estate website. Includes everything you need to market online. IDX, Hosting, Blogging & Lead Capture

 

Real Estate Marketing Blog
https://www.realestatemarketingblog.org/
Real Estate Marketing Tips, Hints, & Hacks to help Realtors get better results from their real estate websites.

 

Technology

Most of the websites that examine the latest technologies for real estate revolve around the marketing side of things and as such are targeted at realtors rather than real estate investors.  However, marketing is just as relevant to investors and these two sites are worth following the most for investors.

 

Real Estate Technology – Geek Estate Blog
GeekEstate Blog is a resource for real estate professionals who want to learn more about how they can grow their business through smart use of technology.

 

1000watt.net/blog/
Writings about real estate, branding, marketing, media and technology from the principals of 1000watt.

 

Tech Savvy Agent – the pulse of real estate technology
techsavvyagent.com/

 

Home Staging

SimpleAppeal.com: Increasingly investors are getting more creative and aggressive with the marketing of their own properties and we are seeing home staging playing a bigger role in that process.  Karen at Simple Appeal has some great advice on this increasingly important skill.

 

Outsource Your Marketing

SalesTeamLive.com handles all the work required to drive a stream of motivated potential clients to your business, using their Done-For-You Marketing Campaigns.

 

Section 8

Section 8 is a government subsidized rental program by the Department of Housing and Urban Development.  While you may get slightly lower rent with such tenants there is a huge amount of demand and you don’t have the same hassles chasing your rent checks since they are coming from the government.  Back in the research section there is a link to HUD’s Fair Market rents to get an indication of your projected income.

GoSection8.com allows you to list your properties for Section 8 tenants to find.

 

Short Sales

TheShortSaleService.com: They’ll handle the short sale for you.  Stop pushing paper around and spend your time more productively in your business.
Contractors

Use these sites to locate contractors if you need to do any repairs or rehab work.

Contractors.com
NeedContractor.com

 

Property Management

NARPM.org (National Association of Residential Property Managers) is a good place to start when looking for a property manager.
CompleteLandlord.com: Forms, letters, agreements, software and other resources for being a successful landlord.
Landlord411.com: More resources for landlords including tenant screening.
ClearNow.com: A leader in electronic rent collection, ClearNow, saves you a lot of time and hassle with collecting and depositing checks.
Rentomatic.com also automates your rent collection but looks like it might have a few extra features such as maintenance tracking and advertising of vacancies.
Tenant Screening

NTNonline.com: The National Tenant Network has been offering quality screening services for more than 25 years.

 

90 Real Estate Resources That Will Help You Succeed In Business

What is The Best Lead Generation Site For Getting Real Estate Leads and Closing Deals

What is The Best Lead Generation Site For Getting Real Estate Leads and Closing Deals

InvestorCarrot – The Top Inbound Marketing And Lead Generation Platform in The Real Estate Industry

NEW! Robust Analytics, Slick Dashboard, and Fresh Site Design Options!

Last updated on April 28, 2016

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Today is a pretty big deal. Why you ask? Because we just rolled out 3 major updates to the InvestorCarrot platform (Carrot V2) that are going to make your life easier, more effective, and be an amazing platform to house our future inbound marketing tools and features.

It’s funny how things work out. For the past 6 months we’ve been working on some big projects here at Carrot and several of them just happened to wrap up around the same time. So we decided to do one big release (after a bunch of testing) this morning of those 3 major updates.

More under the radar, we’ve also released dozens of other smaller updates this year and have other big updates rolling out over the next several weeks (like Land Buying / Selling websites, and more).

But let’s dive in to what’s new in your InvestorCarrot account as of today!

NEW: The Carrot Dashboard: The Foundation For The Future

Carrot's new and approved dashboard for members

Our vision here at Carrot is to build the single most effective and simple to use tool for high achieving real estate investors (and soon to be agents as well) to attract more high quality prospects online and convert more of them into profitable leads.  With tens of thousands of leads per month being pulled in through our platform by our members every month already, we’re proud as heck of what our members like you have helped us build over the past 2.5 years.

But, to make room for the amazing features and tools we have planned for the rest of 2016 and into 2017, we decided to redesign your user dashboard from the ground up.

Take it for a spin and let us know how you like it.

The biggest changes you’ll see are… 

  • More simplified dashboard showing your websitesin a more compact space
  • We’ve brought many of the settings for your websites out of the confusing WordPress interface and into a simple and intuitive custom dashboard. Want to add tracking codes to your site? Attach a domain? Great, it’s just 2 clicks away now 🙂
  • More robust website stats! (more on that below)
  • Better organized way to display the different types of websites you can setup in your account
  • It looks clean and crisp. Can’t beat that!

You’ll notice more changes too but you’ll have to dig into your new dashboard to discover everything 🙂

NEW: Know Your Numbers With Carrot Site Stats

Having quick access to your basic website stats is important to knowing what’s working and what isn’t. So we decided to bring more useful data and fancy graphs right into your dashboard for each website.

This will help you save time from having to learn Google Analytics and it’ll deliver you the essential traffic data that you need on a continual basis. You’ll notice more changes to your stats to come as well so be on the lookout!

Now See Robust Traffic Stats (more to come!)

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NEW: Fresh Website Styles Rebuilt From The Ground Up For Desktop And Mobile = Beauty + Performance

styles

At Carrot, all of our website design decisions are based on performance. Will these changes improve theconversion rate and overall ROI for our clients or not?

Over the past year we’ve had countless requests for“new site designs” so you can even better stand out from other’s in your market. After all, you already know that Carrot is the most effective tool for SEO and conversion in the industry (which is why more Carrot websites control more top 5 Google rankings for search phrases that matter than any other REI platform)… but you still want more options to look a bit different.

But because we’re committed to high performance we decided we weren’t going to just roll out some pretty designs and call it a day.

So we embarked on what became a 10 month journey of split testing over 20 designs on over 100 websitesto tens of thousands of visitors to find some other “styles” that perform at least as well as our current high performing style you’ve come to recognize and love.

A Screenshot Of Just One Of Our Tests…

This graph represents a stacked hero test where the control and variation were close..until the end.

A screenshot of a “winning” test we ran last fall on a site as a part of our massive effort to roll out fresh designs that perform up to our standards.

And after all of that testing, we found 4 fresh styles that perform up to our standards and give you that design flexibility to look different.

Then we started from scratch and completely rebuilt our entire code base around our websites from the ground up so every part of our websites perform even better on mobile, look more clean, are easier to use, and use our new “Site Customizer” to make editing your appearance settings a breeze.

IMPORTANT NOTE: I know I know, you’ve had a website up with us for a while and you’re chomping at the bit to move over to one of these fresh styles. I would be too. But for now, these fresh styles are available only for new websites launched from today moving forward. We are working on a migration tool to move existing websites over to these fresh site styles for those who want to, but we didn’t want to make you all wait another couple of months to leverage these designs for your NEW sites.

Also, our original site style in use on all existing websites before today is still our highest performing design in aggregate and one we’re not abandoning anytime soon. It’s still a beast. These fresh styles just give some more design options without sacrificing performance because they’re all tested, proven, and built with our Carrot Conversion methodology at the core.

If you’re interested to learn more about InvestorCarrot head over and take a demo: https://oncarrot.com/demo

With that said, take a quick peak at our new site styles below. We’ve just used motivated house seller websites for these examples… but these styles can be used on any of our website types on websites launched from today on.

Each style is named after some of our favorite Oregon trees. We love the outdoors and LOVE our home state of Oregon and want to spread some Oregon love.

The Madrone – Clean, Re-Imagined Header, Striking Image

With the Madrone style you’ll really be able to leverage a local image and our eye catching “action bar” at the top of your website. This looks even more amazing on mobile.

design2


The Douglas – Our Original Mainstay Design Modernized For The Future

The Douglas Fir is the most popular tree in our county and the mainstay of our local timber industry. So what better name for the most popular and productive site style in use by Carrot members today. We refreshed the design a bit, added new features such as social media icons as an option in the header, our new site customizer, and more.

design1


The Cedar – Simple And Striking

The Cedar leverages our same proven conversion elements we’ve honed over the years and wraps them around a new visual. You’ll notice the full height hero image, no black box around the call to action text, and transparent header. This style looks amazing on mobile and retains the high performance we demand.

design3


The Juniper – Draws Your Eye Straight To The CTA

If you know anything about Juniper trees is that they suck all of the water out of the ground they are growing in. When we tested this design (we originally called it the “Stacked Hero” internally) we ran the test on 20+ websites all across the country at once… and it consistently sucked more leads out of the web than most everything else we tested. Some markets it converted considerably higher, most it was right on par with our original style, and a couple it was slightly lower. But in aggregate it was our highest performing of the fresh site styles.

design4

So go launch a new website in your Carrot account today and see these fresh site styles in action!

How To Use A New Site Style On A New Website

Just login to your account, launch a new website, then click “Design” in the settings area. Then you can browse the fresh new styles, preview, and activate all in a few seconds.

styles

And as a reminder in case you missed it above, these fresh site styles are currently available for new websites launched from today on forward. Any existing websites we recommend you stay with the original (as it is still our highest performer as far as lead volume goes) until we complete our “Site Migrator” to help those who want a different visual look for their existing sites over to one of the new styles above.

NEW: Simplified Way To Adjust Settings And Branding

One of the biggest pains in the butt when you’re editing the design settings of most websites including Carrot is you couldn’t immediately see how those changes would impact the look of your website without saving them… and going to your actual URL and refreshing your website. Pain right?

Well we’ve solved that with our new robust Website Customizer.

We’ve consolidated many of the most important settings in the Customizer and also added some amazing new features to get you from “idea” to “launch” more quickly with less headache. 

Some of the biggest changes in the customizer are…

  • Preview your design changes in real time right in your account
  • Build a professional and clean logo in the app if you don’t already have one
  • More easily and quickly brand your site (no coding required)
  • Adjust your navigation menus and sidebar contentright there too!
  • … and other new features (go explore and find ’em 🙂

Now Preview Your Design Changes In Real-Time!
customizer

If you’re interested to learn more about InvestorCarrot head over and take a demo: https://oncarrot.com/demo

Quick And Simple Logo Builder + Brand Center

 

Innovating For Your Future

Behind the scenes we’re working our butts off to keep you at the cutting edge as far as inbound marketing goes for your real estate investing business.

Mobile

We continue to focus a ton of energy and resources on innovations on mobile design and performance. Be on the lookout for even more improvements in the coming months to keep you ahead of the mobile curve.

Performance

Performance and ROI are at the heart of why so many people are switching to Carrot and getting better results from Carrot than any other platform they’ve tried (even their custom websites). We’re currently testing tools that we plan on launching as “apps” within your Carrot account to help you squeeze out more gains on your websites… including our “Campaign Tracker” and more robust lead manager that are next on our development timeline.

SEO

The Carrot community holds more top rankings than any other website platform for investors, but we want to build out a full “front to back” inbound online marketing tool to help you identify good keywords to target, track the ranking of those keywords, tracking your competitors, and more.

Support

Often times the “unsexy” part of why our customers succeed is our support structure. Our team here at Carrot, Mastermind calls, and trainings. So we’re investing even more into that team this summer and into new services and trainings that we’ll make available only to Carrot members.

In the end, if you LOVE Carrot now, you’re going to really love it each and every month as our product vision unfolds.

Hit me with your thoughts on some of these features below in the comments section and go out there and crush it with these new features!

If you’re interested to learn more about InvestorCarrot head over and take a demo: https://oncarrot.com/demo

What is The Best Lead Generation Site For Getting Real Estate Leads and Closing Deals

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Instagram: The Ultimate Guide to Instagram Marketing – How To Increase Your Exposure, Gain Followers And Turn Them Into Loyal Fans! (Instagram Marketing, … For Business, Social Media Marketing)

Instagram: The Ultimate Guide to Instagram Marketing – How To Increase Your Exposure, Gain Followers And Turn Them Into Loyal Fans! (Instagram Marketing, … For Business, Social Media Marketing)

Instagram: The Ultimate Guide to Instagram Marketing - How To Increase Your Exposure, Gain Followers And Turn Them Into Loyal Fans! (Instagram Marketing, ... For Business, Social Media Marketing)

Instagram

The Ultimate Guide to Instagram Marketing – How To Increase Your Exposure, Gain Followers And Turn Them Into Loyal Fans!

Are you fresh to the Instagram scene? Have you had an account for a few years but not the kind of trafficking that you’re looking for? Are you looking to use social media sites other that Facebook and Twitter to promote yourself or your company?

These tips will help you become more successful with your Instagram account and more popular (and it’s so easy!).

Here is a preview of what you’ll learn:

  • Increase your number of followers,
  • Increase your number of “likes”,
  • Increase your overall exposure,
  • Use Instagram to market yourself or your business,
  • Gain loyal followers.

Download your copy of ”Instagram” by scrolling up and clicking “Buy Now With 1-Click” button.

Price:

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Instagram Marketing 1.5k+ in 1 month
$115.00
End Date: Monday Jul-17-2017 10:29:51 PDT
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Instagram : Master Instagram Marketing - Instagram Advertising, Small Busines...
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25 Strategies To Promote Your Business On Facebook

25 Strategies To Promote Your Business On Facebook

The most important point that you should keep in mind when it comes to facebook marketing is to be yourself. Don’t pretend to be someone you are not. If you like to promote your business in the social networking site, make sure that you choose the best marketing strategy that you will think of. First is to remember to not post about all the things related to the business all the time. You will end up flooding the page of your fans.

Also, people would want to know more about you before you talk about and before they hear the things about your business. It is better if you follow the right facebook marketing strategies if you want to succeed with your business. ” A lot of people are spending their time on Facebook than other sites in the world.

So if you want to promote your business, it is the best place to do so. ” Compared to Facebook, Google has a lot more traffic than any other sites. ” It is best if you separate your business accounts form your personal accounts. Through that, you will be able to organize your business better. “

It will help if you set up a fan page. facebook fans Through that, you will be able to increase the visibility of your business. You will also be able to brand yourself as the leader. And through the fan page, you will be able to share your opportunity for business. ” The fan pages can rank in search engines well. If your page is popular, you will have the greater chance of having your fan page in the Google’s first page. “

Another way of promoting your business is through blogs like Hubpages and Squidoo, and not just the social networking sites. ” You can also market your business through Twitter. After creating an account, you will be able to link your two accounts and your friends in Facebook will see your tweets. “

There are a lot of business opportunities that flooded every person’s account, so remember that you should stand out. You should set yourself apart from others. There will be no other you in the world, so make sure that you will stand out and be a leader in the business industry. ” Also, post a lot of pictures because people love photos. Also, make sure to choose profile pictures as professional as it can be. it is one strategy of Facebook marketing.

These are some of the Facebook marketing strategies that you should be keeping in mind. Remember them so that you will succeed with your business and so that people will be appealed to your business. These strategies will help you a lot and your business.

For more details just visit our website facebook marketing and marketing on facebook

25 Strategies To Promote Your Business On Facebook

Related Facebook Marketing Strategies For Churches Articles

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The New Rules of Marketing & PR: How to Use Social Media To Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you.

  • Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
  • David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Price:

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