How to Profit with PPC Marketing With A Small Budget

Pay Per Click Advertising 

Pay Per Click Advertising 

How to Profit with PPC Marketing With A Small Budget

 

PPC Marketing – Pay Per Click Advertising 

Create a Tsunami of Prospects With PPC Marketing By Paul Chatwin

PPC Marketing, commonly known as Pay Per Click Marketing is a popular method of promoting your web site or business on the internet allowing traffic to be driven to your website sometimes within hours rather than weeks or months as with more traditional page ranking methods such as SEO. Commonly found on search engines, PPC advertising revolves around sponsored links that are typically in the form of text ads. These are usually placed at the top or to the right of the organic search results (usually in a coloured or shaded box). An advertiser pays an amount of money for visitors who click on these links and land on his or her web page. Pay Per Click advertising involves bidding for the top or leading positions on search engine results pages and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services. Generally, the rule has always been the higher the bid, the higher the spot on the search results. This has changed slightly in recent times with the addition of a quality score introduced by Google. However, essentially the idea is to get as high as you can in the listings so more people will find the ad (and click on it) to go to your website.

Image result for Pay Per Click Advertising 

Advertisers would then pay the bidding price every time a visitor clicks through to their website. PPC advertising is also known under the following names/variations: Cost Per Click (CPC) Pay Per Position Pay Per Ranking Pay Per Performance Pay Per Placement. Setting up a PPC campaign would typically involve the following procedures. Opening an account with a selected PPC search engine provider (usually free) Researching and organizing a keywords list or phrases known as long tail keywords relevant to your business. Bidding on the keywords or phrases to determine your position in the rankings. Constructing a compelling attention grabbing ad copy. Setting up a ‘landing page’ for your ads that will convert your prospects like crazy. Placing the advertisement in the search engine. There are numerous benefits to Pay Per Click advertising that can make it a very effective way of promoting a business ‘online’. You can launch almost immediately. PPC advertisements are implemented very quickly. They can go live within an hour after winning the bid and paying for it. PPC provides you extremely targeted traffic. The whole process of browsers clicking on a link that they are interested in narrows visitors down into ‘qualified’ prospects who are actually looking for specific products and/or services that you offer. PPC advertising provides additional traffic to your site, other than the organic search engine results that you may get from your SEO efforts, thus widening your reach. Track and monitor your campaign. PPC advertising uses a tracking system that will record who comes to the website and what they do once they arrive. You can track the length of their stay on the site and the number of pages (including the actual pages) that they view. These are invaluable tools allowing you to monitor statistics such as your return on investment (ROI), the acquisition cost of each visitor and customer conversion rates allowing you to see the percentage of visitors that are converted to customers once they reach your landing page. There are some important things to consider and adhere to when planning a pay per click campaign: 1. Understand your product and the reasons people would want to buy it. Understanding this allows you to determine which keywords or phrases will trigger the best reaction in your prospects, thus giving them a motivated reason to click on your ad. 2. Determine your daily or monthly budget and stay with it. This means keeping your budget in the forefront of your mind and not getting drawn into bidding wars. If a chosen phrase is too expensive then research another one. You might be bidding against a large corporation with very deep pockets. 3. Learn how to bid sensibly and effectively. A bid that is too high will rapidly wipe out your budget, while a bid that is too low can lose you a high and relevant spot on the page rankings. Carry out research on your competition. Discover how much are they are bidding on similar words? 4. Watch your profit margin. The purpose of the campaign is to return more in sales or leads than it costs you to get them. Measure your margin against your spending. Know when to pull out of the campaign.

Pay Per Click Advertising 

 

5. Don’t just guess on your keywords. Carry out some research using the free Google AdWords tool. Make an informed decision about which keyword phrases to bid for. Focus on specific and niche keywords. Avoid general terms and phrases. For example “Best Prices for Televisions” is very general whereas “Best Price for Sharp 54-inch Super Widescreen TV Model XYZ” is far more focussed and probably a cheaper keyword. 6. Construct compelling ads. A good PPC ad is one that grabs the prospect by the eyeballs and can command a call to action. There are several approaches to this: Major benefits (Lose weight) Direct Instructions (Go there now) Discount offers Free goods, reports or information Testimonials. Famous celebrity/endorsements Money back guarantees Free trials Reverse Psychology (Get it now, this offer may be withdrawn at any time, scarcity etc) 7. Maintain a professional-looking site. Your landing page should be optimized to convert. After all, you’ve paid real money to get the prospect to your site, so now is the time to sell them what they want. 8. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. Your website should be simple and designed in such a way that it will be easy to navigate and fast to load. Avoid animated start ups forcing your visitor to sit through a fancy flash introduction. Most visitors won’t share your love of the creative. They will simply click away. 9. Include contact details to create a good impression and a feeling of security among potential customers. After all, the visitor may well be new to your site and knows nothing about you, your products or your services. By using these simple rules and taking the time to learn about the various tools that are available, PPC advertising can be an effective marketing strategy that will maximize your return on investment and drive visitors and sales to your site much quicker than SEO alone Paul Chatwin is an experienced internet marketer and e-book creator specializing in both free and paid SEO strategies to get your website noticed. Get your site noticed today and grab your FREE copy of Paul’s Essential Beginners Guide to PPC and other strategies. Go to:> http://www.payperclickmarketingpro.com and get your FREE copy now Article Source: http://EzineArticles.com/?expert=Paul_Chatwin Article Source: http://EzineArticles.com/7152163 PPC Marketing

PPC Marketing – Pay Per Click Advertising 

What Are The Best And Cheapest Real Estate Leads And Conversion Systems?

What Are The Best And Cheapest Real Estate Leads And Conversion Systems?

Last updated on

 

There are a ton of options when it comes to launching a website for your real estate investing business. All the way from the cheap and low cost mass template builders like Wix, Squarespace, Weebly, Godaddy, LeadPages, others… to high end custom websites that may run $6,000 or more. So what are the real differences between the different website types and what we offer here at InvestorCarrot? We’ll I shot a video for ya diving into that very question!

Before you dive into the video, I want to introduce the 2 main things you should be looking at when launching a website for your real estate investing (house flipping, wholesaling, rent to own, note buying… anything). They’re right under the video.

Check out those 2 crazy important things to consider before you launch your website… then I’ll expand on that a bit and show examples in the video below.

Low Cost Generic Real Estate Website Builders vs. Specialized Website Solutions Like InvestorCarrot Real Estate Lead And Conversion System

TRY IT NOW, RISK FREE

The 3 Most Important Things You Need To Look At With Your Real Estate Website

The first is… your website’s #1 priority should be performance.

Not how fancy it looks. Not whether you think it looks pretty. Not how fancy the CRM is. And not whether you think it looks different from others in your market. It’s…

“If I send 100 qualified people to this website with SEO, PPC, Craigslist, or direct mail… is it going to convert as many of those into qualified leads so my website isn’t a leaky bucket?”

Because every lost lead is a lost potential at a deal.

And as we always like to say…

If you lose 1 deal that would have netted you $10,000 because you were trying to reinvent the wheel or save a few bucks a month and your website isn’t performing like it should… that $10,000 is real money lost out of your pocket.

Before you go out to build a real estate investing website on Wix, Weebly, or Godaddy… focus on making sure what you build your website with is focused on performance (conversion rate optimization) as its main priority because a high performing website means more visitors converted into qualified leads (and in turn, more deals closed).

The second is… look for the highest return on investment (ROI) not the cheapest monthly rate. 

It’s often times easy to go with the website solution that looks the lowest cost on a monthly basis.

After all, a $10/mo website with one of those low cost generic website builders is only $120/yr versus what our average investors pay of $99/mo (for 3 websites, our weekly mastermind call, our content marketing system, and high performance built in).

But when you start to look at the return you get for those dollars and your time… the story changes drastically.

1 extra (or 1 lost) deal because of website performance is a big deal when you’re dealing with real estate.

1 extra deal pays for an InvestorCarrot membership for 10+ years.

So focus on performance and the return on investment your real estate investing website system can provide you over the long-run.

The third is… ongoing expert guidance and help from those who have done what you want to do. 

An often forgotten about thing that is critical to your success in generating consistent leads online today and next year (over the long-term) is the support team behind you.

If you go with one of those low cost website builders you can better believe that their pricing model doesn’t allow for them to invest a whole heck of a lot into building out the team and support structure to make your life easier and more successful over the years.

If you’re paying $6/mo for hosting… you may be able to reach out to them for help with basic technical things… but most of the time the questions that you need answered most are the strategy related questions that can take you from no or mediocre results… to crushing it.

With InvestorCarrot we have amazing support (just ask around)… industry leading training to show you exactly what our most successful members are doing to drive leads… and our full-time staff are among the industry’s most experienced online lead generation experts (specific to real estate investors). So if you have questions about your strategy… or your PPC marketing isn’t getting the results you need… or you’re ranked at the top of page 2 for your #1 keyword… who are you going to turn to at those cheap and low cost website builders for the strategy help to get you over that hump?

Weekly Live Mastermind Calls, 1 on 1 Strategy Sessions, Industry Leading Training, We’re Here For You

With InvestorCarrot our weekly LIVE Carrot Mastermind Calls, our complimentary 1-on-1 Strategy Sessions with us, and our fast strategy help are all included as a Content Pro member.

It’s like having the most experienced lead generation expert on call… and it’s included in your Carrot membership at only $99/mo.

The difference between amazing results and no results often times is the strategy help and expert guidance.

If you want to try to save a few bucks and go it alone… how much extra time and money will you invest? For only $99/mo it’s a no brainer for the high level investors who recognize the value of their time and recognize the value of expert guidance.

Getting The Right Tools In Place To Grow Your Real Estate Investing Business (and have less hassle with tech issues)

TRY IT NOW, RISK FREE

These days your website is one of those tools that is a really important part of your credibility, your lead generation efforts, and the future of your marketing.

More and more people are going online to find solutions to their problems (especially on cell phones)… so getting your web presence right is a pretty darn important thing these days.

Just like you get the right direct mail pieces before you spend that money to send out those letters… take the time to make sure your website is dialed in and will convert a high percentage of your visitors you’re working so hard to get… into qualified leads.

We can help you here with InvestorCarrot and we’d love to do a review of your website and give you honest candid feedback on what you can improve with your current site if it’s at one of those low cost generic website builders.

Just leave your website URL in the comments section below and we’ll shoot quick videos walking through changes you can make to your current site to make them more effective.

And as always, we’re here if you feel InvestorCarrot is a great fit for you. Just take a demo or check out our pricing and plans.

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

What Are The Best And Cheapest Real Estate Leads And Conversion Systems?

Free 90 Day Step by Step Real Estate Lead Generation And Conversions Action Plan

real estate marketing

real estate marketing

Free 90 Day Step by Step Lead Generation And Conversions Action Plan

Get a step by step breakdown of how to leverage InvestorCarrot’s online inbound marketing platform to attract sellers, buyers, and tenants.

Download 90 Day Action Plan
Download Action Plan

VIEW INVESTORCARROT PRICING


It only takes a few clicks and you have a real estate investor website up and running. But what do you do after that?

How do you generate inbound marketing leads for your real estate investing business? Should you focus on PPC and Craigslist to get your first seller leads or to build your cash buyers list?

What about a time table? When should you have these marketing strategies in place for your real estate investing websites?

InvestorCarrot’s 90 Day Inbound Marketing Action Plan will help you break down exactly what to do to get your first 100 cash buyer leads and your first 30 seller leads.

Download the Action Plan ›


real estate marketing

 

Once you have the action plan use the guide as a checklist and methodically work your way through the guide. By the end of the checklist these online marketing tips for real estate investors will help you drive more traffic and convert more leads.

If you don’t have an InvestorCarrot account implementing these marketing strategies on your website could be more difficult, take more time, and be less effective. If you want to learn how real estate investors are generating 15,000+ leads every month and ranking for more 1st page Google keywords check out a demo at oncarrot.com/demo.

Over there you will see just how easy, feature packed, and awesome an InvestorCarrot website is, and how powerful it can be for your online real estate investing business. If you are marketing for motivated sellers, cash buyers, rent to own, or note buyers you need to take a demo and see InvestorCarrot can offer.

real estate marketing

Inbound marketing for real estate investing is a great use of your time, but you have to make it work by doing putting the right processes in motion.

Not every investor will want to use search engine marketing for their website, and that is okay, use this guide and action plan as a way of understanding what is right for your business.

We will be updating this page with a webinar to help you get the most out of the action plan so you can implement it in your real estate investor marketing strategies.

Carrot Sites Are Built To Perform & Attract Leads

Our built in SEO Tools, Carrot conversion methodology, and commitment to providing great training and support all combine to provide high achieving investors the right mix of technology and strategy to get the results you need to grow your business.

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

Free 90 Day Step by Step Real Estate Lead Generation And Conversions Action Plan

Real Estate Lead Generation Ninja Tricks: How Investors/Agents Can Stand Out from the Crowd

Real Estate Lead Generation Ninja Tricks: How Investors/Agents Can Stand Out from the Crowd

It’s becoming increasingly difficult to generate leads in highly competitive markets.

Time to become a ninja.

Want to learn amazing online real estate marketing ninja tricks? Sign up for this FREE webinar: How Investors Can Attract Local Sellers, Buyers, and Tenants Leveraging The Internet Through Inbound Marketing in 2014
Want to learn amazing online real estate marketing ninja tricks? Sign up for this FREE webinar: How Investors Can Attract Local Sellers, Buyers, and Tenants Leveraging The Internet Through Inbound Marketing in 2014

Inventory is low.

Real estate investment firms are spending huge amounts of money on pay-per-click campaigns these days, but they’re spending too much.

We were just snooping today on PPC spending by some of those national companies infiltrating markets around the country.

We’ve got a sneaky tool that we’re using to do some competitive research – and we found one company that is spending over $100K per month on just PPC to generate leads.

Yikes!

It’s tempting for me to call that company up and say, hey – betcha we can get you a lot more leads with just a fraction of that money, but I’m not gonna do that.

Here at InvestorCarrot, we’d rather help the little guys to succeed.

The hedge fund dudes have enough help, so let ’em overpay Google. I love that we teach our members how to use Google’s free tools to grow their business.

We’d rather tell our members (and the folks who should be our members, but aren’t yet – ya you, I’m talking to you…) how to beat out the competition in your market, even when they’re outspending you.

It’s at the heart of the Inbound Marketing Strategy… the core strategy that makes our sites so successful.

I’ve told you about this strategy in earlier posts before, but now we’re making it even better.

Trevor has built an insanely great new presentation that is gonna knock your socks off… it explains a ton of the “hidden value” that is baked right into the Carrot sites.

He delivered this in person in Portland to a real estate investor association meeting, and 75% of the room signed up for the sites right away because of what he said in this presentation.

It’s not what you normally hear from a marketing company… but it’s 100% true.

If you’re struggling at all with bringing leads into your business, you have gotta sign up now. Go click that link now, sign up, and come back to this blog post.

Okay, are you signed up? Good. 🙂

Can I differentiate myself from the other folks who are using InvestorCarrot?

You bet!

Differentiating yourself is important, but it’s not going to happenbecause of the tool that you use… it’s gonna happen with how you use the tool.

Most basic examples are Twitter and Microsoft Word. Lots of competing business use those tools, and we’re not any different – we provide a technology that works, but the results gained from the tool depend on the user.

It’s just like a basketball. In the hands of Kobe Bryant, a basketball is worth hundreds of millions of dollars a year. In my hands, a basketball is pretty much worthless.

But hey, at least I understand real estate marketing. 😉

Being a real estate investor is tough, but  at least getting started in real estate isn’t as hard as getting into the NBA. It’s tough out there these days for a house flipper in some areas of the US.

In many markets, we’ve got clients who are competing for traffic from the same search terms, and they’re each using our sites.

Some of our newer customers are getting a little bit worried, though… they’re feeling kinda behind the times.

But don’t worry – it’s great that you’re getting started! If you’re in a market where one of our investors is using our tool, reach out to them and say hi. There are probably many ways for you to “divide and conquer” that market together.

97% of our Carrot Customers are very collaborative people who share our core values and want to learn together (and the 3% who “don’t get it” won’t be our customers for long… if anyone is a jerk to you, just don’t worry about ’em and move on to someone who appreciates the value you bring to the table… that’s why we make it such a low-hassle process to cancel, cause we don’t want to take money from someone who doesn’t appreciate the huge value baked into our membership).

There are so many opportunities within a busy market to make money, and a lot more value to be gained from working as a team than working alone.

Never be shy to say hello (to any investor or real estate professional) and see if there might be a great opportunity for you to partner up and make money together.

Building great relationships is a really key component of any engagement strategy – like the kind that are built into Carrot websites.

Our sites come fully loaded with content that’s proven to convert so that you can get started right away… then later, when you’ve got your online marketing humming, you can evolve your brand and focus more on differentiation.

A lot of people make the mistake of thinking that they need to differentiate themselves right away, and they actually don’t… they’re focusing too much on their competition, and not enough on their customers.

Why should investors focus on their customers instead of their competition?

It’s very rare (in our experience) for a Motivated Seller to cross-shop for investors. The folks who would do that typically either sell their house as a FSBO or list it with an agent. Most often the folks who sell their houses to an investor find the first person/business they can trust and ask for an offer.

That’s why the most important thing you can do at the beginning is just to *drive traffic* to the site… *not* focus on trying to beat your competition in search rankings right away (that takes a lot of time), but finding other ways to reach people — stuff like direct mail, signs, flyers, craigslist ads, etc – anything that has your website on it that you can get in front of someone who might want to sell their property is a potential way to drive traffic… and quite frankly, lots of folks are neglecting the old-school ways of growing their business to focus only on the internet. In my opinion, that’s a mistake.

Building quality traffic to your site *should* happen from many sources… you don’t want your business to depend upon one source of traffic (like a search engine, since rankings can change overnight).

Our focus as a company is helping investors to build insanely good marketing engines for their businesses… that happens from Traffic & Conversions, which we study intensely and teach in our blog posts, webinars,  training programs, etc…. you’ll get the most value from us by diving in deep into the materials that you’ll be able to access as a member… and then you’ll get the real value from our systems by putting those marketing lessons to use!

So if you’ve been hanging on the fence and deciding if you’re ready to get started with some serious online lead generation, just sign up for this upcoming webinar right now.

If you’re already a member and you’re looking to differentiate yourself in your market, check out the recording of last week’s webinar where I gave our Members an exclusive special sneak peek at our upcoming Market Domination Plan.

Wanna know the secret behind Market Domination?

You probably won’t believe me…

It’s all about great storytelling.

Why is storytelling so important for real estate investors?

Every transaction is like a story… it has a beginning, a middle and an end.

Your local market is waiting to hear your story.

Motivated sellers are waiting near you to hear all about how you can help them get a great price for their house, close in just a few weeks, and eliminate the hassles of a burdensome property from their lives.

Cash buyers are ready to hear that you can help them secure great investment properties at an awesome discount.

Others near you are waiting to hear that you can help them get a rental property today that they can own later.

Each one of those folks wants to believe that you’ll help them provide the solution to their problems.

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.  But Above All, Get Some Content Marketing Going On Your Real Estate Websites This Week!

 

Real Estate Lead Generation Ninja Tricks: How Investors/Agents Can Stand Out from the Crowd

Real Estate Lead Generation System Websites Are Not All Created Equal

 

Real Estate Lead Generation System Websites Are Not All Created Equal

There are a ton of options when it comes to launching a website for your real estate investing business. All the way from the cheap and low cost mass template builders like Wix, Squarespace, Weebly, Godaddy, LeadPages, others… to high end custom websites that may run $6,000 or more. So what are the real differences between the different website types and what we offer here at InvestorCarrot? We’ll I shot a video for ya diving into that very question!

Before you dive into the video, I want to introduce the 2 main things you should be looking at when launching a website for your real estate investing (house flipping, wholesaling, rent to own, note buying… anything). They’re right under the video.

Check out those 2 crazy important things to consider before you launch your website… then I’ll expand on that a bit and show examples in the video below.

Low Cost Generic Website Builders vs. Specialized Website Solutions Like InvestorCarrot

The 3 Most Important Things You Need To Look At With Your Real Estate Website

The first is… your website’s #1 priority should be performance.

Not how fancy it looks. Not whether you think it looks pretty. Not how fancy the CRM is. And not whether you think it looks different from others in your market. It’s…

“If I send 100 qualified people to this website with SEO, PPC, Craigslist, or direct mail… is it going to convert as many of those into qualified leads so my website isn’t a leaky bucket?”

Because every lost lead is a lost potential at a deal.

And as we always like to say…

If you lose 1 deal that would have netted you $10,000 because you were trying to reinvent the wheel or save a few bucks a month and your website isn’t performing like it should… that $10,000 is real money lost out of your pocket.

Before you go out to build a real estate investing website on Wix, Weebly, or Godaddy… focus on making sure what you build your website with is focused on performance (conversion rate optimization) as its main priority because a high performing website means more visitors converted into qualified leads (and in turn, more deals closed).

The second is… look for the highest return on investment (ROI) not the cheapest monthly rate. 

It’s often times easy to go with the website solution that looks the lowest cost on a monthly basis.

After all, a $10/mo website with one of those low cost generic website builders is only $120/yr versus what our average investors pay of $99/mo (for 3 websites, our weekly mastermind call, our content marketing system, and high performance built in).

But when you start to look at the return you get for those dollars and your time… the story changes drastically.

1 extra (or 1 lost) deal because of website performance is a big deal when you’re dealing with real estate.

1 extra deal pays for an InvestorCarrot membership for 10+ years.

So focus on performance and the return on investment your real estate investing website system can provide you over the long-run.

The third is… ongoing expert guidance and help from those who have done what you want to do. 

An often forgotten about thing that is critical to your success in generating consistent leads online today and next year (over the long-term) is the support team behind you.

If you go with one of those low cost website builders you can better believe that their pricing model doesn’t allow for them to invest a whole heck of a lot into building out the team and support structure to make your life easier and more successful over the years.

If you’re paying $6/mo for hosting… you may be able to reach out to them for help with basic technical things… but most of the time the questions that you need answered most are the strategy related questions that can take you from no or mediocre results… to crushing it.

With InvestorCarrot we have amazing support (just ask around)…industry leading training to show you exactly what our most successful members are doing to drive leads… and our full-time staff are among the industry’s most experienced online lead generation experts (specific to real estate investors). So if you have questions about your strategy… or your PPC marketing isn’t getting the results you need… or you’re ranked at the top of page 2 for your #1 keyword… who are you going to turn to at those cheap and low cost website builders for the strategy help to get you over that hump?

Weekly Live Mastermind Calls, 1 on 1 Strategy Sessions, Industry Leading Training, We’re Here For You

With InvestorCarrot our weekly LIVE Carrot Mastermind Calls, our complimentary 1-on-1 Strategy Sessions with us, and our fast strategy help are all included as a Content Pro member.

It’s like having the most experienced lead generation expert on call… and it’s included in your Carrot membership at only $99/mo.

The difference between amazing results and no results often times is the strategy help and expert guidance.

If you want to try to save a few bucks and go it alone… how much extra time and money will you invest? For only $99/mo it’s a no brainer for the high level investors who recognize the value of their time and recognize the value of expert guidance.

Getting The Right Tools In Place To Grow Your Real Estate Investing Business (and have less hassle with tech issues)

These days your website is one of those tools that is a really important part of your credibility, your lead generation efforts, and the future of your marketing.

More and more people are going online to find solutions to their problems (especially on cell phones)… so getting your web presence right is a pretty darn important thing these days.

Just like you get the right direct mail pieces before you spend that money to send out those letters… take the time to make sure your website is dialed in and will convert a high percentage of your visitors you’re working so hard to get… into qualified leads.

We can help you here with InvestorCarrot and we’d love to do a review of your website and give you honest candid feedback on what you can improve with your current site if it’s at one of those low cost generic website builders.

Just leave your website URL in the comments section below and we’ll shoot quick videos walking through changes you can make to your current site to make them more effective.

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

 

Real Estate Lead Generation System Websites Are Not All Created Equal

[Infographic] How SEO & PPC Can Help You As A Real Estate Investor Or Agent – Search Engine Marketing

Search Engine Marketing

2015.01.4-seo-vs-ppc-main

[Infographic] How SEO & PPC Can Help You As A Real Estate Investor Or Agent – Search Engine Marketing

GET MORE QUALIFIED LEADS – TRY IT NOW RISK FREE

The age old question for real estate investors and agents… SEO or PPC for real estate investing leads? Which one do I start first and which one is right for me?  Well, we whipped up a handy infographic to walk you through some of the most important things to consider when looking at SEO or PPC to help attract leads online for motivated house sellers, rent to own tenants, buyers and basically any other type of lead.

At first glance you may be thinking… “But both SEO and PPC are basically going after the same people searching the same phrases… shouldn’t I just do both?”

Choosing how to drive traffic to your real estate investing website and how to ramp things up is a pretty darn important decision. Yes, both are ways to get you in front of the motivated house sellers, cash buyers, tenants, rent to own tenants, note sellers… yadda yadda yadda… but both are fundamentally different and they each have massive pros and cons that you should consider.

For instance, as you’ll see below…

… the amount of time and money you have to invest in your online marketing is going to dictate whether SEO or PPC is best for you right now. One gets leads more quickly, but requires a money budget to launch. While the other one takes longer to get results, but can yield the single highest ROI (return on investment) of any online marketing strategy we use.

Learn more about the differences of SEO and PPC marketing as a real estate investor in the infographic below, and if you enjoy it share it up online!

GET MORE QUALIFIED LEADS – TRY IT NOW RISK FREE

Search Engine Marketing

Share This “SEO vs. PPC” Infographic On Your Site


Let’s Sum It Up For You…

When you’re looking at SEO and PPC to attract real estate investing leads like motivated sellers, cash buyers, tenant buyers, etc…  here are a few things to consider.

How SEO Can Help You As A Real Estate Investor Or Agent

The goal of any solid SEO strategy is to get your real estate investor site showing up at the top of search engine results pages. And, even more importantly, in the top spots of Google, specifically. If you aren’t one of the sites that is on top, you won’t be getting the sort of traffic you need.

SEO can also build trust in the eyes of the potential lead.  Research of search trends has shown that 90% of clicks go to organic SEO.  SEO is about building your authority, demonstrating your relevance and getting your site matched to the right search keywords. It can be a long-term process, but one that is essential to your website’s performance.  Once you have the necessary building blocks of how to achieve high rankings in search engines, the sky’s the limit!

SEO (Organic) Search Engine Results

Search Engine Marketing

SEO / Content Marketing Benefits  

1. It’s free if you do it yourself

A clear benefit to SEO is that it’s free to do. Unlike PPC, you don’t have to pay for it.  You just need to invest your time implementing the best practices across your site.

But with that, comes a whole check list of ‘best practices’ including making sure it’s search engine spider accessible, responsive, has unique content, targeted keywords and optimized meta data – just to name a few.

2. It’s more likely to drive more consistent traffic in the long run (if you implement a solid SEO plan)

That’s because people tend to be more attracted to SEO (organic) results as they trust them so much more than a paid sponsored link.

3. It will drive better ROI long-term

The great thing about SEO is that once you’ve implemented the best practices onto your site, the only way is up. Make your way to the top and your brand is automatically perceived as reputable, and your ROI will continue to rise. In the long run, your investment and work into building those rankings goes down as your traffic climbs… meaning a lower cost per lead.

4. Not just for blog posts… try it on your YouTube videos for faster results

Grab a little bit more of the search engine results page via video.  Video is big right now and YouTube is hugely important to search results. Optimize your YouTube videos and descriptions with keywords that search engines like.

First Page of Search Engine Results for We Buy Houses Pittsburgh

Search Engine Marketing

How PPC Marketing Can Help You As A Real Estate Investor Or Agent

If you want the potential for immediate results or your website is in the process of ranking high, but just isn’t there yet. PPC might be the way to go.  If you have the budget, it’s possible to get an ad in the top three spots on the search results page fairly quickly, but it might cost you.
But…utilizing effective PPC techniques such as long-tail keywords and location targeting, you can build highly targeted campaigns. So, you can place ads in-front of the right searcher at the right time.  Overall, you must make sure you take the time to develop a strong PPC marketing strategy.

PPC Benefits

1. It offers instant results

The biggest benefit to PPC is that you don’t have to wait around for that traffic to come. Set up an Adwords campaign and you’ll start to see the results instantly – which is particularly helpful for investors just starting up.  Here are 20 tips to get your AdWords PPC marketing up and running.

2. It’s highly targeted

PPC offers the edge on conversions with paid results being more likely to convert. The great thing about PPC is that it is highly targeted to the customer, where-as organic traffic can be a bit more unpredictable.

Although you need to bid on keywords, Google also uses a quality score metric to decide how relevant your ad is to that user. So, you can be sure that when a person clicks on your ad, they will have a genuine interest in what you’re selling.

3. It’s protected from the “intimidating” algorithm updates

There’s nothing more frustrating for an SEO marketer than an algorithm update. The good news is that PPC is protected from algorithm updates, so no matter what changes are made, you’ll still continue to see traffic heading to your site.

Actual Stats On A Motivated Seller PPC Campaign In December 2015
Search Engine Marketing

You Don’t Have To Decide On One Or The Other, Leverage Both SEO and PPC Together For Even Greater Results

We usually start SEO and PPC in conjunction with each other. We start a PPC campaign to get leads coming in, in the short-term, and SEO to build up over the long-term. You can really amplify your overall results when you use SEO and PPC together.

Generate more exposure – An obvious benefit of combining SEO and PPC efforts is added visibility on the search engine results pages (SERPs). Dominating the SEO search results will greatly increase traffic and give the impression that you’re an established presence in the real estate investor market.

Increase intent keywords – Simultaneously running SEO and PPC campaigns gives you the opportunity to double the keyword data to analyze. Determine which SEO and PPC keywords have the highest conversion rates and use that information to optimize your strategy.

Use high performing ad copy and SEO content – If it works for PPC, it often works for SEO, as well.  By determining which PPC ads result in the most lead conversions, you’ll have an idea how to create title tags, meta descriptions and page content for the real estate investor blog posts you write.  The benefit, is allowing you to potentially rank higher in organic search results.  By using PPC you’ll also quickly know what works and what doesn’t.  While completely testing titles and meta tags, strictly organic, can take a long time.

Test keywords utilizing PPC before committing to SEO content – PPC ads are a great way to improve your SEO keyword strategy. As your long-term SEO keyword strategy develops, test the conversion rate of the keywords you want to rank for with PPC ads. You’ll get immediate feedback on the effectiveness of the SEO keywords you’re after and can tailor your investor strategy.

Share This Infographic With Others And Get To Work!

Driving traffic to a high converting lead generation website is important.   You can achieve high ROI, whether you’re using SEO, PPC or in combination.  This is why you might need to work with a search marketing team.  If you need help, get in touch with us today.  We can take on SEO and/or PPC marketing for you.  Or, take a demo of our online marketing software.  

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See How Many Leads Our Real Estate Investor Members Have Generated Using SEO In The Past 30 Days

[Infographic] How SEO & PPC Can Help You As A Real Estate Investor Or Agent – Search Engine Marketing