As a Real Estate Professional, Your Business Lives And Dies By Two Things (Tips)

Real Estate Professional

Real Estate Professional


As a Real Estate Professional, Your Business Lives And Dies By Two Things (Tips)

Number one, your ability to generate leads. Number two, your ability to close deals.


And one way to increase the amount of online leads you get is to…

… do a lot of testing and make your website convert more visitors into qualified leads.

How a small increase in performance can put tens of thousands in “found” profits in your pocket.

An increase in “conversion rate” on a real estate investing website from 5% to 8% means an extra 3 leads per 100 visitors. If you get 100 qualified visitors per month to your site… that’s an extra 36 motivated seller leads per year (3 x 12). If you close on average a deal per every 15 qualified seller leads and net on average $10k per deal… that’s an extra 2 deals and $20k in profits per year.

Just by doing some testing and improving the performance of your website.

Pretty cool eh? That’s assuming NO extra traffic. Free money.

We spend so much time split testing and optimizing our pages here at Carrot because we know so many people go to the web first to get information about buying or selling their house. 

According to the 2015 National Association of Realtors Home Buyer and Seller Generational Trends Report, the very first step buyers from all across the generational spectrum take is to “look online.”

In fact, a whopping 43% of home buyers start their purchase process online compared to the second-place first step — contacting an agent — at 15%.

43% of home buyers start their purchase process online; only 15% start w/ realtor. @NAR_Research Click to TweetIn other words, if you want to meet leads where they are, fill your sales funnel, and start converting like crazy … hands down the best way to do that is online.


Real Estate Professionals - Stop Losing Leads Because of An Underperforming Website - Click Here


A New Page Design We Tested That Yielded Up To 38.54% More Leads (FREE template below)…

Real Estate Professional
See how and why this page design increased lead flow on some sites up to 38% more…

This post is going to go into a lot of the methodology and “backstory” on how to create a real estate investing or agent page that performs at a high rate. One that converts more visitors into leads than your current website may (for sure your competitors) and one that squeezes out an extra margin of leads and deals without you increasing your traffic (assuming you are getting solid traffic right now).

Below we’ll actually give you the “Stacked Hero” landing page and if you’re not a Carrot member you can even download the raw HTML files to upload and use yourself online. If you are an InvestorCarrot member, great! As of our last update you now have this design available to launch NEW websites with in your InvestorCarrot account in under 10 seconds with no tech hassle. We like to make your life easy 🙂

To do that, I’ll share how our “Stacked Hero” design converted 38.54% more real estate leads than our best performing previous design.
Even better — after guiding you through a handful of optimization principles — I’ll share how you can implement the very same template in your own business.

Let’s dive into the story of why this page design performs so well and the marketing principles that cause most real estate investor websites to perform so bad.

And if you’re NOT yet a Carrot member, download the HTML files of this landing page at the bottom of this page for FREE. Carrot members, this design is now in your account and you can launch a new site with it in under 10 seconds. 

Real Estate Lead Generation Today: Thou Shall Test … or Die

If you’re not familiar with InvestorCarrot, our business is simple: to help real estate agents generate more leads online. We’re not a real estate company ourselves; instead, we’re an inbound marketing agency built specifically for real estate agents:

This means we’re constantly testing and improving elements on our client’s websites to improve their results.

Real Estate Professional

For the last year we’ve had a mission: to create a lead generating page that could beat our highest performing control.

This meant running tests across a select number of current InvestorCarrot websites throughout the country; ones that were getting a good amount of traffic and already converting leads. In fact, we ran 7 months worth of tests and dozens of page variations to tens of thousands of motivated house sellers and buyers.

This sort of real-world optimization gives us both a baseline to work from as well as data-driven insights most real estate agents simply can’t generate on their own.

Our testing software informs us when we have a clear winning test variation. You can see below what one of those looks like:

InvestorCarrot Variation Test Results

Our testing software lets us know when we have a winning test variation

Before jumping into the details of our tests themselves, let’s start with some of the guiding principles of online lead generation.

Online Real Estate Lead Generation Principles

To keep things as clear as possible, three principles are essential to your online lead generation: (1) your goal, (2) your content, and (3) your form.

1. Your Goal

By far, the biggest mistake you can make on a lead generating page — regardless of the industry — is complication.

Simplicity isn’t just essential to online lead generation. It should be the cornerstone of all your marketing, period.


Because as Harvard Business Review reports — after reviewing data from “multiple surveys of more than 7,000 consumers” as well as “interviews with hundreds of marketing executives and other experts around the world”:

The single biggest driver of stickiness [that is, a lead or customer’s likelihood to follow through on an intended purchase, buy the product repeatedly, and recommend it to others] was “decision simplicity.”

What consumers want from marketers is, simply, simplicity.

The first step to simplicity is knowing exactly what you want to achieve for each and every piece of customer-facing content you create.

Whether you’re working on a home page, landing page, email campaign, pay-per-click advertising, or even just a physical mailer  … you have to begin and end with “a single, all-consuming question: ‘What is your goal … the one, smallest, easiest thing you want your reader to do?’”

As KlientBoost recently put it in their Landing Page Optimization Guide: Find Heaven By Saving Your Visitors From Hell:

Start with your ultimate goal and then … work backwards.

Real Estate Professionals - Stop Losing Leads Because of An Underperforming Website - Click Here


In other words, to increase conversions, your pages need to be ruthlessly free of clutter. Anything that doesn’t move a visitor closer to the one action you want them to take … must be eliminated.

Ironically, this is precisely where most real estate websites fall down. Placester’s Guide to Creating Killer Content for Real Estate Marketing very first “basic note of things to look for in your website/blog design” is:

Keep it simple.

Don’t feel [like] you have to fill all the empty or “white” space on your site with extra icons, or images. Avoid fancy animations and drop down menus. These are more likely to distract users from your content, rather than attracting them to it. Keep the look clean and uncluttered.

This warning comes with good reason.

For example, take a look at the following home page for Fisher Nicholson Realty. Notice that there are no less than 22 possible actions a visitor can take (and that doesn’t even include the dropdown menus that appear if you hover over the navigational bar nor the additional 19 options in the footer):

Way Too Much Distraction And Choices At The Top Of This Site

Real Estate Professional

All told, there are a whopping 68 links, buttons, navigational options, and calls-to-action on that one page alone.

Compare that quagmire with our own homepage. Excluding the header and footer, only four clickable buttons exist:

Real Estate Professional

Even better, three of those four buttons send visitors directly to our Pricing and Plans page.

If you’re designing a landing page … things need to be even simpler.

The golden rule is just one call to action.

Real Estate Professionals - Stop Losing Leads Because of An Underperforming Website - Click Here


That doesn’t mean you can only have one button, but it does mean every button you have should guide visitors toward the same, singular something.

Going back to our first bad example — Fisher Nicholson Realty — clicking through to the “Buyers/Sellers” page you find this:

Real Estate Professional

While the page opens with a call to action — “Buying or Selling? Please make Fisher Nicholson ‘The Home Team’ your Real Estate Company of Choice.” — the only clickable links are to non-related sites, property comparisons, search options, or featured properties.

Tragically, even if a visitor wanted to give them their contact information to “make” Fisher Nicholson their “Real Estate Company of Choice,” there’s literally no place to submit their contact information on the page itself.

Compare that to one of our highest converting landing pages, the cash property buyer default landing page built into our cash buyer and main company websites here at InvestorCarrot.

Real Estate Professional

Visitors can only take one of two actions: either “Show Me The Deals!” or to call you on the phone.

Technically speaking, the website design we used for our Hero Stacked test is not a landing page; it’s a home page that plays the best of both worlds…

… landing page but engages those not quite ready to convert with great content and credibility. This “mini-site” format actually turns into more leads than squeeze pages according to our vast testing over the years.

But the focus is still on getting email signups for lead generation. So while landing pages should eliminate all distractions, a home page will still need to have navigational links and other clickable areas and all focus on ONE CORE call to action.

However, the same principle applies: the above-the-fold area of any home page should be uncluttered, simplified, and targeted.

Does The Main Call To Action Jump Out Or Do You Have To Hunt For It?

above the fold website

Above-the-fold area of a website

As ConversionXL drives home:

The most notorious place for clutter is the home page. Given the diversity of audience your home page gets, the desire to give them plenty of “what if” options is natural.

Resist that temptation.

In test after test after test, the principle of simplicity — that less truly is more — has proved itself.

2. Your Content

Naturally, given how central simplicity is to your real estate lead generation process, all the content on a page should exist to support the one goal you want your visitor to take: to sign up.

This means placing the most important information — especially your page’s copy — at the top of the page in the hero section. When a visitor lands on your website, you’ve only got a matter of seconds to capture their attention.

If you make it too difficult for your visitor to figure out how you can help them, there are plenty other websites who will be easy to understand … and compelling.

A compelling headline must hit your visitor above all with value.

As we stressed in 16 Point Real Estate Investor Website Conversion Rate Checklist, having a “clear, benefit-oriented headline” is vital.

Your headline can address a pain-point the visitor needs answers for or instill a positive emotional reaction … but either way, it has to touch the heart.

Matthew Bushery’s Drive Real Estate Website Traffic with These 10 Expert Blog Headline-Writing Techniqueand 44 Ideas For Catchy Headlines Taken From Blogs Outside of Real Estate are phenomenal starting points to get your headline muscles pumping.

By way of summary, prioritize the following elements in your headlines:


“51% Mobile Leads Breakdown: How we generated 8,241 seller, buyer & tenant leads on cell phones & tablets in one month and the exact steps you can take to do the same.”

“71+ SEO Keywords For Real Estate Investors and Agents – SEO Bible 2015”


“90 Day Action Plan: Get a step by step breakdown of how to leverage InvestorCarrot’s online inbound marketing platform to attract sellers, buyers, and tenants.”

“10 Tips On How I ‘Networked’ My Way To My First Million Dollars”


“How A Pumpkin Farmer Changed My Perspective On Life And Business”

“The Most Overlooked But Important Page On Your Website (Backed By Science)”

Having all said that, you don’t need to load all the benefits in the main attention-grabbing section, like this personal training website has done:

Too Many Conflicting “Benefits” Crammed Into The Top…


Limit what you want to say in this most important part of your website

Geek Estate Blog highlights just how bad trying to pack an exhaustive list of benefits can be by using a landing page for townhomes in Bothell as a test case. This is how it reads:

Altura townhomes quote

I wonder how many conversions this website got…

Image Credit:Geek Estate Blog

In addition to overcrowded copy, also be careful of useless images

useless images on site

Example of useless images on a website

Image Credit: Smart Insights

You may not be able to see it properly, but the example above is a website about weight loss. Unfortunately, all the images are useless because they don’t support the page’s goal. After all, what’s the point of a car photo on a weight loss website?

On a homepage or landing page, the chief piece of visual content is called a “hero image.”

Adding an oversized “hero” image is incredibly popular. This stems from a hero image’s ability to add appeal, relevance, and what we might even call “sexiness” to a page.

The right hero image can also have a massive impact on overall conversions.

Have a look at this test from French snowboarding ecommerce site Salomon:

Salomon no hero image

The original design on this landing page does not include an oversized hero image

Salomon with hero image

The new look includes an oversized hero image

Image Credit: Crazyegg

Crazyegg reports that the version with the oversized hero image, as well as a few other tweaks, increased sales from French shoppers by 39.8% and sales by global shoppers by 29.7%, both at a 99.9% confidence rate.

If you add an oversized hero image, bear these four points in mind:

  1. Make sure the photo is responsive so that it behaves when the page is viewed with mobile devices.
  2. Avoid stock photos which can put people off and can lose credibility on your site. Use “real” people or high-quality original product image.
  3. Make sure your photo doesn’t cause eye tracking confusion.
  4. And of course, test the page and keep tweaking for continual improvement.

3. Your Form

High-performing forms are the holy grail of online lead generation.

And — once again — less is more.

Wufoo co-founder Kevin Hale reports that the less fields on a signup form, the better the conversions:

vwo conversion rate by form fields

Image Credit: VWO

Keeping the form short ‘n sweet also makes it easier for mobile users to complete it, and this is important because there are now more mobile than desktop users on the Internet.

Not to kick Fisher Nicholson Realty while they’re down, but here’s what their contact form looks like on desktop:

Too Many Form Fields Reduces Performance In A Big Way…

fisher nicholson too many form fields

There are a total of 19 forms fields … only four of which are required.

On mobile, the form itself is virtually illegible:

fisher nicholson too many fields on mobile

Even more detrimental, there is absolutely zero incentive for a visitor to submit their contact information.

The “Send Request” button promises no pay offs, offers no benefits, and it isn’t even an enticingly worded action. Afterall, who wakes up in the morning thinking to themselves, “Gosh, I can’t wait to ‘send a request’ today”?

Be sure not to neglect this part of your form: “What will the visitor get?”

Inman provides a host of ideas for creating compelling and click-worthy real-estate lead magnets: “a lead magnet is an irresistible bribe offering a particular chunk of value to a prospect in exchange for their contact information.” The list includes:

  • Home sellers’ guides.
  • Relocation packets.
  • Neighborhood market reports.
    New listing email registrations.
  • Property comparative market analyses.
  • “How-to” e-books or videos — how to stage a home, how to increase curb appeal, how to buy foreclosures, and so on.
  • Reports — neighborhood, school, crime and more.
  • Lists — bank-owned properties, short-sale homes, 203(k)-eligible properties, etc.
  • Real estate-related e-books or videos — landscaping, remodeling, investment opportunities, flipping a house, and so on.

Making forms convert is a complex business, because what works for one site may not work for another. The truth is that you have to keep testing and checking the data to see what’s working for your target audience or not.

To drive this home, Michael Aagaard presents two seemingly contradictory button-copy tests on Content Verve. In the first, adding “Get the Best Daily Tips” increased conversions by 31.54%. In the second, adding “Start Making Better Deals” decreased conversion by 12.45%:

Content Verve button copy tests one

Real Estate Professional

We found the same thing with our own test showing a 49% improvement on a rent to own site just with the words we had in the button.

49% More Leads Because Of The Words On Your Buttons…

Real Estate Professional


Real Estate Professionals - Stop Losing Leads Because of An Underperforming Website - Click Here


Knowing this is precisely why we test so relentlessly at InvestorCarrot.

Lastly, when it comes to your forms … does size matter?


Large forms get more signups, maybe because they’re so “in-your-face.” Our own tests have shown that having a large form in the middle of the page that contrasts the surrounding elements can help improve conversions substantially.

All those form tips can be a lot to take in. So here’s a quick rundown of best practices from our own extensive testing:

  • Keep the form fields short
  • Have the call to action button take up the entire width of the form
  • Include value-driven language in your call to action button itself
  • Make the information around the form draw the reader down the page

A Template to Get 38.54% More Online Real Estate Leads … and You Can Have It for FREE!

Enough about principles and best practices.

What you really want is a proven template you can use to get more online leads.

Here’s exactly how we built one that does just that.

Test 1: Three Columns (this test failed)

We started with our high-performing lead-generation page, which already included a number of optimization wins we’d learned from previous tests.

For instance, one the rules we’ve proved to our clients over and over again is that changing the words on the call to action button from a “descriptor” (“Click to Continue” or “Submit”) to a “mental commitment” increase conversions. Here’s just one example:

investorcarrot heat map cta test

The Variation on the right — “Get My Fair Cash Offer” — showed an improvement in 49.5% at a 12.55% conversion rate compared to the first — “Click Here to Continue.”

To put a bit of context around that, out of every 100 visitors who land on your website, using the “mental commitment” language would produce 12.5 leads rather than 8.3.

mental commitment lead variation

That might not sound like a huge deal. But even if your site only gets 1,000 visitors a month, that translates into 40 additional motivated seller leads.

Even if you close 1 out of every 20 leads (which is a low percentage for many of our customers) and only net on average $7.5k (which, again, is much lower than many of our customers average):

That’s $15,000 in extra revenue every month all without having to generate any additional traffic to your website.

Still, we knew we could do better.

So, we took that page as our control and began by testing a three-column layout with no sidebar to limit the amount of links on a page. The idea was to make it simpler for a user to consume the page’s information:

Version 1 Of This Test – 3 Column Layout

Real Estate Professional

Unfortunately, our first test was not a success.

carrot control variation results

The results were less than spectacular, but we learned a lot

It actually reduced the performance on the page.

As a result, we decided to get more intentional and focus on the main element a user sees when they first land on a home page: the hero section.

Test 2: The Stacked Hero (this test was a huge success)

Our first priority was to zero in on the page’s goal.

As you can see, the information in the last column on the right is unnecessary. It’s about the real estate agency themselves and adds no value to the visitor. Instead of moving them closer to signing up, it only distracts:

investorcarrot right column not needed

The 3rd column on the right is not necessary in this all important above-the-fold section

This time we predicted — i.e., our hypothesis was — that adding better imagery and a larger form focus the core message of the page.

The second test, then, was all about improving the conversion rate of the site’s home page hero section. This section is incredibly important because a lot of traffic passes through this page, and this is the first thing a lead sees.

Not only that, but research proves that the attention span of people has become so short that your website has a few seconds to grab attention before the visitor clicks away.

The following test page ran for a month across 15 InvestorCarrot websites and received over 1,600 visitors:

Version 2 – The “Stacked Hero” (38% more leads)

investorcarrot hero test

Pay special attention to the differences between the two pages:

control variation differences

In addition, by center aligning every element, having a dark background to create contrast between both the text and the button, and filling up a good portion of the screen with the hero, visitors automatically see what’s most important to complete the call to action.

The heat map below, which measure users mouses and eye-movement, validated this belief. Notice that the majority of user engagement is happening on the headline and form fields … exactly where you want their focus to be:

heat map focus on hero testThis heat map shows where a user is focused when they are looking at the hero section

In other words, the hero test incorporated nearly all of the principles we covered above.

And the results?

A good representation of how the test performed individually can be seen from this specific test from a member in the Alabama market.

The Test Results Speak For Themselves…

stacked hero test results chart

This graph represents a stacked hero test (for motivated seller leads) where the control and variation were close … until the end.

The cumulative total was what really knocked our socks off:

A 38.54% increase in online real estate lead generation across the board.

If you’re in the real estate sector, we at InvestorCarrot have a simple way of increasing your real estate leads; we’ve already done the testing for you by creating website templates like the one used in this test study.

And you can have it for free.

Carrot Members: You can dive into your account and launch a new website… then dive into the “Design” tab for the site and select the “Juniper” design to put this design to work for your business. But, you may be asking… “Is this design higher performing than the original Carrot design?” The answer is… in some cases it boosted performance up to 38.54%, in a few it decreased performance a tad, in several it was a wash. It did provide a performance boost in most of the 20 or so sites we tested it on but on some it didn’t… so our advice is if you have a Carrot site up already that is pulling leads consistently to keep it how it is. Our original design is still our most consistent design. This new one just adds another option to get a different look while still retaining GREAT performance.

Non-Carrot Members: If you know HTML and have some time and want to hack through some setup stuff… we’ve included the raw HTML files of this landing page template below for FREE! Just click teh link below to download this template at no cost. You’ll need your own hosting, some programming knowledge to hook up a form, and to write your own content on the page. Or you can skip all of that and join InvestorCarrot and launch this design along with all of the other benefits Carrot customers enjoy within seconds.


I Just Spent 3 Days With The Top Real Estate Investing Mastermind In The Country: This One Key Takeaway Will Bring You More Business

 I Just Spent 3 Days With The Top Real Estate Investing Mastermind In The Country: This One Key Takeaway Will Bring You More Business

Listen to the CarrotCast Podcast and Subscribe Below!

Let’s be grateful for the people who got us there. Those title agents that you’re working with. Those mortgage brokers or the real estate agents you’re working with. Let’s show that gratitude…
Trevor Mauch

Real estate is one of the least trusted industries — why is that?

Now ask yourself… “How many of your last deals would you feel like following up with and taking to dinner or grabbing a drink, those clients?” If you’re like most wholesalers and flippers, your business is about the numbers. Investors treat it as a one-and-done too often. Most don’t believe they can be tight with the client after the deal has closed.

Real Estate Investing Mastermind

I’m returning from one of, if not, the Nation’s top REI Mastermind events for wholesalers and flippers called Collective Genius. These guys are big time. 500-600 flips per year and some with over 4000 multi-family units.

What’s one of the main differences between the one-and-done investor and one that flips 500 properties per year? The willingness to build and continue a relationship… after the transaction.

What can you do to change the churn and burn mindset of your clients? Find out. Or check out our Collective Genius Review as well on another episode of the CarrotCast.

Be sure to check out past CarrotCast episodes at 

Real Estate Professionals - Stop Losing Leads And Sales - Please Visit Here For More Money-Making Tips And Strategies


Listen to the Podcast

Make sure you subscribe to get CarrotCast each week!

Subscribe on iTunes Subscribe on Google Play Subscribe via RSS

On this episode of the CarrotCast, Trevor dives into what he learned at the Collective Genius Mastermind, showing clients that you care and that they’re not just another comma.

Have gratitude for everything! Click to Tweet3:10 – What is Collective Genius and why it’s one of the Nation’s top REI Masterminds.
5:30 –  Do you know the common problem within the real estate industry? Trevor spells it out.
7:20 –  Why real estate is one of the least trusted industries.
9:50 – How can you change the mindset of what people expect from either a real estate investor or an agent and what you can do to elevate positive change.
14:15 – How to be grateful and don’t limit your beliefs.
16:35 – How your marketing can be attracting the wrong type of client and how to fix it.
20:20 – Creating a set of core values and bake them into our life. And… how to have fun!
23:50 – Take the Challenge: Get rid of the preconceived notions about the real estate industry. Shine through with humanity and show clients that they’re working with real people.

Real Estate Investing Mastermind  

Live your core values. Bake them into your life. Click to Tweet

Real Estate Professionals - Stop Losing Leads And Sales - Please Visit Here For More Money-Making Tips And Strategies


How I Make $10,000 /mo from Real Estate Investments

Real Estate Investments

Real Estate Investments

How I Make $10,000 /mo from Real Estate Investments

Real Estate Professionals - Stop Losing Leads And Sales - Please Visit Here For More Money-Making Tips And Strategies


In order to make money quickly with real estate you need to make sure you are following a proven system. For most people spending the few hundred dollars on a complete proven system is completely out of the question and there for they will never learn the right way to invest in real estate.

The first thing you need to realize is that in order to make money quickly you need to find great deals that you can fix and sell in a very short time frame. The biggest money maker in recent years was called “Flipping a house” which simply was buying a house at a discounted price in order to fix it up and sell it very quickly. The great thing about this method is it still works and works very well. The only thing you have to do in order to get into this business is to find a house that needs some work done to it and buy it at the right price. Then you need to figure out how much money you need to spend on the house to get it looking brand new and then figure out what you can sell it for. If you have a decent sized profit then you will want to make an offer on the house and lock it up.

The first rule I ever learned about buying real estate is to make sure you aren’t buying and selling out of emotions and that you need to keep your personal opinion and taste to yourself because putting personal feelings into real estate will often cause you to either overpay or undersell. “The money is made when you purchase the house, not when you sell it”, this is something I learned very quickly and the reason it is true is because as long as you buy the house at the right price you will make money quickly.

Adam Snyder is a firm believer we need to save the planet and he has done his part to stop using plastic bags and instead has switched over to using a mesh beach tote.

Real Estate Professionals - Stop Losing Leads And Sales - Please Visit Here For More Money-Making Tips And Strategies


Real Estate Investments

How I Make $10,000 /mo from Real Estate Investments

14 Strategies To Help Your Real Estate Business Website Convert More Sales

Real Estate Business Website


14 Strategies To Help Your Real Estate Business Website Convert More Sales

You know all of those sellers, buyers, and tenants who land on your real estate website but never fill out a form or give you call? This infographic dives into how you can use Facebook Remarketing to fetch them back…

Most of your visitors will bail from your site to never return. What if you could “fetch back” a healthy percentage of them and turn them into a lead and deal after they leave?  Well you can (and we have been) do it with retargeting… especially Facebook Retargeting.

This retargeting for real estate investors infographic explains why retargeting is important to include in your internet marketing plan and the value fetching back those lost visitors can add to your ROI.

Real Estate Investing Leads With Retargeting

Strategies To Help Your Real Estate Business

Join Our Free LIVE training Seminar, we’ll dive into what we’ve learned over the past 8 years in generating hundreds of thousands of real estate leads using the strategies mention above: CLICK HERE TO JOIN SEMINAR



Need More Online Leads For Your Wholesaling / House Flipping Business?

Generate More Real Estate Investing Leads and Cut Through The Marketing Clutter In Your Market. Download out FREE Marketing Toolkit: Get Access To This Content Marketing Toolkit + Training For Real Estate Investors here!

And take a Demo of InvestorCarrot today to leverage the same system 1000’s of other investors use to generate his online leads and deals each and every month.

See InvestorCarrot In Action

14 Strategies To Help Your Real Estate Business Website Convert More Sales

90 Real Estate Resources That Will Help You Succeed In Business

Real Estate Resources That Will Help You Succeed


Real Estate Resources That Will Help You Succeed

90 Real Estate Resources That Will Help You Succeed In Business

Real Estate Training Resource List

With so many real estate website available today we could probably have done a much large list of training resources.  However, in creating this list we were reminded that there are quite a few “pretenders” out there in the real estate world and have tried to keep this list concise with only reputable resources, some of which are free.


General is the elder statesman of the real estate investing community online.  It has been around since 1995 and as such has a rich offering of great articles. hasn’t been around quite as long but is the other big site in terms of the volume of articles and free content that they offer at this time. is a Real Estate Lead Generation And Conversion Strategies site. We provide products and services to help your business make more sales. is a community site which is constantly evolving.  It currently has a popular blog, forums, articles, an analysis tool and many other useful resources.
Turnkey Real Estate Investing with Memphis Memphis Invest has pioneered the turn-key investing process. Our focus on Customer Service Excellence has allowed us to help real estate investors.


Flipping Homes

Flip This | How to Wholesale Real Estate   Wholesaling Real Estate: Finding Buyers  Finding Virtual Wholesale Deals | The most powerful site for real estate investor Join the best real estate investing website on the planet! Find           vendors, off-market deals, post member journals, and interact with other investors!


1-2-3 Your FREE resource to learn how to flip houses the profitable way.  Yes, it’s all FREE, but if you find this site valuable and want to give back, buy my books!


Real Estate Crowdfunding Websites

Realty Mogul is crowdfunding for real estate, a marketplace for accredited investors to pool money online and buy shares of pre-screened real estate investments. is an online investment platform that uses crowdfunding to pool investors into private real estate investments. is a fundraising platform connecting accredited investors with professionally-managed real estate investments. is an online investment platform that gives you the ability to invest directly in commercial real estate.


Lease Options provides solid information about a very importantreal estate investing technique.  The use of lease options can be very powerful and it is something that all investors should at lease be aware of.
Wendy – Lease Option Investing Expert  Lease Option real estate investing is Wendy Patton’s specialty. She is the leading expert on lease option education in the United States.



US Probate Many people have heard of the probate and estate settlement process but wonder what it is and what the probate process entails.


MTI Education – The nation’s leading authority in Probate real estate opportunities


Property Management by Anesia Springborn offers a free rental agreement and a 7-day course about systematizing your buy and hold property business. This may not be the prettiest site around but Jeffrey Taylor has been delivering cutting edge information about being a super successful landlord for many years.  There is some great info here.


Virtual Wholesaling
Flipping Junkie – Learn how flipping houses can help you achieve  Learn how to flip houses so that you can create financial freedom and become your own boss. Cris Chico has mastered the art of running his real estate investing business from home using the internet and other tools that allow him to invest remotely.  Check out his site for some free and paid materials.


Business Incorporation, Accounting and Legals Darius Barazandeh has an incredible breadth of information and tools available at his site but I particularly like the fact that as a licensed attorney he can offer sound advice on setting up your real estate investing business the right way. William Bronchick also has a great range of free and paid information and draws on his legal background to offer real estateinvestors great advice for their businesses. is a popular resource for getting legal forms and services at the right price. This site offers customers the chance to purchase legal services on a pre-paid basis giving them access to quality law firms without having to worry about how much money each minute on the phone is costing them. Diane Kennedy’s ground-breaking site offers some great information about how you can pay less tax…legally. John Hyre is a qualified accountant and realestate investor and he has some sound advice for real estate investors especially with respect to their bookkeeping. This is a great little online application that helps you with asset separation for depreciation in 3 easy steps.  It will generate a report for you and the appropriate form for the IRS.


Federal Fair Housing Laws: The Department of Housing and Urban Development offers this section on their website about fair housing laws which could be handy for landlords to be aware of.


Quickbooks is pretty much the standard for small business accounting software and if you don’t have a copy you may want to look into it and make sure you keep your books in order from the start.


Housing Data And Research Ken Wade has developed an incredible system that takes some technical trading principles and applies them to real estate markets across the country.  This approach is the closest thing I’ve seen to a crystal ball in terms of which markets to invest in and can DRAMATICALLY improve your long-term results.  Needless to say, I am impressed with this site.


Yahoo Real Estate offers some very nice tools but my favorite section is probably the Neighborhood Info which includes details of schools in the area and demographic data that is of interest to investors.
The National Association of Realtors offers some handy statistics and research data from this page on their site. Hendricks & Partners also has some free market reports available in the Research Center on their website.
First American CoreLogic has a bunch of research tools and data available including property records, values and market trends. is somewhat like a blog and is a good way to keep up-to-date with market trends.  DataQuick are also well regarded for their paid research services at
Rich Dad’s Real Estate Evaluator: While I prefer that people create their own analysis spreadsheets so they can truly understand the numbers I will recommend any tool that encourages investors to do a more thorough financial evaluation of a deal. have a nice little tool for conducting rental comps to check how much you can expect to be charging in rent.


Real Estate Resources That Will Help You Succeed is the website of HUD’s Office of Policy Development and Research and it is here that HUD provides the data relating to Fair Market Rents that they establish for the Section 8 program each year.  You can use this data as a benchmark especially if you rent to Section 8 tenants.



These sites can be very handy for getting some rough data for initial analyses of deals but do not replace a proper appraisal of a property with such data especially when you need to know the after repair value. Zillow has come along and revolutionized the way we get comparables.  It is a powerful resource for getting “Zestimates” on the value of a home and for conducting your comps. The CyberHomes database covers more than 100 million records and more than 85% of the US population making it a very thorough resource for conducting your comps. Another popular resource for obtaining estimates on the value of specific real estate. This site by First American CoreLogic has the multiple functions of property information, values and search.  Their Investor product allows you to search for pre-foreclosures, auctions and bank-owned properties.


Property Search
These four sites are all well enough known that they need no introduction.

And for commercial real estate investors the following site is a must.


Foreclosures and REOs is the big dog in the foreclosure space and now includes listings from Premiere Asset Services (who handle Wells Fargo’s REOs).  They also acquired recently.  Their database includes foreclosures, pre-foreclosures, bankruptcy properties, tax lien properties, and FSBOs.



Foreclosure Listings – Foreclosures for Sale & Bank Owned Homes Nationwide listings of foreclosures, preforeclosures, bank foreclosures and government foreclosures. We update our listings daily with new homes. SAVE NOW! is another foreclosure database that offers a 7-day free trial.  They also offer email alerts and a foreclosure market report.
ForSaleByOwner provides all the resources to get you started, attracts home buyers with our Listing Packages and guides you all the way through closing. This professional looking site offers a free audio recording about Short Sales and a very affordable Foreclosure Home Study Course.


The following are a few of the better sources for government foreclosures: lists properties owned by various government departments.  They also offer guidance on the buying process for each type of property.
The US Department of Agriculture makes it’s foreclosure properties available from this site. HUD foreclosures (Department of Housing and Urban Development) are listed on their website but you must then contact the local real estate agent to submit a bid on the property.


The following for-sale-by-owner sites can be a great source of discount properties and you can also use them to market your own properties.


Home Inspection The American Society of Home Inspectors is a good starting point to ensure you use qualified inspectors. a good reputable company for locating a home inspector.  They also have some other handy resources on their website. offers online inspection software that allows you to sign in and view your inspection reports so long as you choose a home inspector via this website.  This is a fantastic service that offers consistent, quality reporting and as such is highly  recommended.
Appraisal (National Association of Independent Fee Appraisers) is a non-profit body that will help you locate quality real estate appraisers. Similarly, Appraisal Institute was set up to ensure high standards among professional real estate appraisers and can help you locate the right appraiser.

Real Estate Resources That Will Help You Succeed


Real Estate Investor Websites | Inbound Marketing Software
InvestorCarrot Real Estate Investor Websites templates & inbound marketing software help grow your investing leads.


Real estate industry news, profiles, and articles. National print magazine available.
Quickly launch a beautiful, mobile-ready real estate website. Includes everything you need to market online. IDX, Hosting, Blogging & Lead Capture


Real Estate Marketing Blog
Real Estate Marketing Tips, Hints, & Hacks to help Realtors get better results from their real estate websites.



Most of the websites that examine the latest technologies for real estate revolve around the marketing side of things and as such are targeted at realtors rather than real estate investors.  However, marketing is just as relevant to investors and these two sites are worth following the most for investors.


Real Estate Technology – Geek Estate Blog
GeekEstate Blog is a resource for real estate professionals who want to learn more about how they can grow their business through smart use of technology.
Writings about real estate, branding, marketing, media and technology from the principals of 1000watt.


Tech Savvy Agent – the pulse of real estate technology


Home Staging Increasingly investors are getting more creative and aggressive with the marketing of their own properties and we are seeing home staging playing a bigger role in that process.  Karen at Simple Appeal has some great advice on this increasingly important skill.


Outsource Your Marketing handles all the work required to drive a stream of motivated potential clients to your business, using their Done-For-You Marketing Campaigns.


Section 8

Section 8 is a government subsidized rental program by the Department of Housing and Urban Development.  While you may get slightly lower rent with such tenants there is a huge amount of demand and you don’t have the same hassles chasing your rent checks since they are coming from the government.  Back in the research section there is a link to HUD’s Fair Market rents to get an indication of your projected income. allows you to list your properties for Section 8 tenants to find.


Short Sales They’ll handle the short sale for you.  Stop pushing paper around and spend your time more productively in your business.

Use these sites to locate contractors if you need to do any repairs or rehab work.


Property Management (National Association of Residential Property Managers) is a good place to start when looking for a property manager. Forms, letters, agreements, software and other resources for being a successful landlord. More resources for landlords including tenant screening. A leader in electronic rent collection, ClearNow, saves you a lot of time and hassle with collecting and depositing checks. also automates your rent collection but looks like it might have a few extra features such as maintenance tracking and advertising of vacancies.
Tenant Screening The National Tenant Network has been offering quality screening services for more than 25 years.


90 Real Estate Resources That Will Help You Succeed In Business