The Correct Way To Assign A Real Estate Contract Make Quick Cash No Money Down

The Correct Way To Assign A Real Estate Contract Make Quick Cash No Money Down

Experienced real estate investors always talk about how easy it is to go about assigning a real estate contract. However, they always seem to gloss over the necessaries of actually doing this in real life. Assigning a real estate contract seems like an easy move, but the new wholesaling investor can find the idea is confusing. After all, how can you assign a contract when you don’t even know what to do to accomplish it?

Assigning a Real Estate Contract is Simple
Perhaps the reason that so many real estate investors don’t delve into assigning a real estate contract, is because it’s so simple. They just forget about the topic in the larger scheme of real estate wholesaling.

You’ll be surprised at how easy it really is to assign a contract to a buyer. Assigning a real estate contract is ‘giving up’ your right to purchase a piece of real estate by selling that right to another investor, your buyer. The contract that you assign is the original purchase agreement that the homeowner signs with you.

You may be worried that you’ll have a hard time getting your hands on the documents and contracts required to wholesale a property. There are plenty of places to get purchase agreements and the other necessary documents for a real estate transaction online. These documents are perfectly legal. Just be sure to read over them to make sure you understand what they say. A contract doesn’t need difficult language to make a legally binding real estate document.

When you actually assign that contract you’ll write in the buyer’s name on the original purchase agreement. The buyer’s name will be placed in the ‘and/or ASSIGNS’ sections, which you can either write in when first signing the document or create a document with a specific section for the ‘assigns to’ section. The buyer then signs his or her name on the purchase agreement.

It’s your responsibility to get that a copy of the assignment contract to the title company for the escrow process. This way they know that you’ve assigned the contract and can complete title change.


What’s Involved in Assigning a Contract?
You’ll make a few adjustments to the contract as you are signing it with the homeowner. Begin by adding the phrase, ‘and/or ASSIGNS’ after all the spaces where you, the buyer, sign your name on the contract. Also include a small section in the contract stating you are allowed to assign your rights to this purchase agreement to another buyer. Of course, if you look around, you can also find contracts that already include the ‘and/or ASSIGNS’ sections.

You’ll also need the ‘assignment contract’ to finish assigning a real estate contract. The assignment contract is the legal document between you and the buyer stating that you’ve agreed to give up your rights to the homeowner’s purchase agreement in exchange for a fee.

You should also be able to find this document on the web. It’s not difficult to write up if you can’t a copy of it online. Write the document stating that you agree to give up rights to the purchase agreement for the property at a certain address. Be sure to state:

– your full name,
– the homeowner’s name,
– the property price and
– the property address in your assignment contract.

Also list the fee you’ll receive from the buyer in exchange for your rights to the agreement to buy contract. When creating this document make sure to include; the dates, your signatures and a space for the notary to sign and validate the assignment contract.

Assigning a real estate contract is not difficult. You just need to learn the process once, and from there will be able to repeat it. Investors can assign a contract in real estate wholesaling, short sales and even the purchase of a home at full market value.

Colin Egbert is an experienced Real Estate Investor with plenty of short sale techniques [] to aid fellow investors in their quest to succeed and make huge profits. He’s the author of the ebook “Getting Started with Short Sales” providing the tools needed to start your own real estate investing business. Colin is also the CEO of a website dedicated to helping investors make the most of their business.


The Correct Way To Assign A Real Estate Contract Make Quick Cash No Money Down

Free 90 Day Step by Step Real Estate Lead Generation And Conversions Action Plan

real estate marketing

real estate marketing

Free 90 Day Step by Step Lead Generation And Conversions Action Plan

Get a step by step breakdown of how to leverage InvestorCarrot’s online inbound marketing platform to attract sellers, buyers, and tenants.

Download 90 Day Action Plan
Download Action Plan


It only takes a few clicks and you have a real estate investor website up and running. But what do you do after that?

How do you generate inbound marketing leads for your real estate investing business? Should you focus on PPC and Craigslist to get your first seller leads or to build your cash buyers list?

What about a time table? When should you have these marketing strategies in place for your real estate investing websites?

InvestorCarrot’s 90 Day Inbound Marketing Action Plan will help you break down exactly what to do to get your first 100 cash buyer leads and your first 30 seller leads.

Download the Action Plan ›

real estate marketing


Once you have the action plan use the guide as a checklist and methodically work your way through the guide. By the end of the checklist these online marketing tips for real estate investors will help you drive more traffic and convert more leads.

If you don’t have an InvestorCarrot account implementing these marketing strategies on your website could be more difficult, take more time, and be less effective. If you want to learn how real estate investors are generating 15,000+ leads every month and ranking for more 1st page Google keywords check out a demo at

Over there you will see just how easy, feature packed, and awesome an InvestorCarrot website is, and how powerful it can be for your online real estate investing business. If you are marketing for motivated sellers, cash buyers, rent to own, or note buyers you need to take a demo and see InvestorCarrot can offer.

real estate marketing

Inbound marketing for real estate investing is a great use of your time, but you have to make it work by doing putting the right processes in motion.

Not every investor will want to use search engine marketing for their website, and that is okay, use this guide and action plan as a way of understanding what is right for your business.

We will be updating this page with a webinar to help you get the most out of the action plan so you can implement it in your real estate investor marketing strategies.

Carrot Sites Are Built To Perform & Attract Leads

Our built in SEO Tools, Carrot conversion methodology, and commitment to providing great training and support all combine to provide high achieving investors the right mix of technology and strategy to get the results you need to grow your business.


Free 90 Day Step by Step Real Estate Lead Generation And Conversions Action Plan

Personal Branding Or A Corporate Branding As A Real Estate Investor – Which is Better?


Personal Branding Or A Corporate Branding As A Real Estate Investor – Which is Better?

As a real estate investor, your brand is essential. It shapes how people see you; it shapes how you run your business and present yourself to motivated sellers, cash buyers, and anyone else you happen to be connecting with. And, your brand will integrate through all aspects of your offline and online marketing, from the name of your business to the logo you have designed to your website’s domain name, and more.

We were asked

“Have you seen more success with investors using the website with more of a professional look as in they are a professional company versus a personal website (perhaps with a unique logo, cartoon logo etc) ie something to make them stand out”Eric F.

So how should you brand your investing business?Should you choose a personal brand (such as your own name) or should you choose a more corporate brand (such as the operating name of your business)?

Check Out The Video, Or Read The Blog Post Below!

If you’re not sure what we mean when we talk about personal versus corporate brands…

here’s an example to illustrate: Meet John Smith.

He’s a fictional real estate investor who wants to launch his investing business. He’s trying to decide between launching his business as John Smith, Real Estate Investor, or as Big Money Investing, which is the operating name of his company.

Let’s look at the pros and cons of each type of branding…

Personal Branding

With a personal brand, YOU shine through. Your personality and energy are primary components.

The sellers and cash buyers who do deals with you, come to you because of who you are and how you help them. Everyone who works with you feels like they have a personal connection with you or they aspire to be like you.

Your business uses your name, your website’s domain name uses your name, any marketing or blog posts you write talk about you and something you’re up to, and probably have a picture of your face on it. Your Twitter feed is filled with information about real estate investing but also with pictures of what you do on the weekends and what you ate for lunch. You’ll use the word “I” a lot when talking about the investments you do (such as: “I just picked up a great deal!”).

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Investor Carrot Personally Branded Site – Jack in Orlando is closing consistent deals leveraging Carrot with his simple personal branding strategy.

Corporate Branding

With a corporate brand, YOUR COMPANY shines through. The emphasis of the brand is on the credibility of the organization itself and how it can help sellers and buyers.

You are highlighted as the CEO but your team is also highlighted as key players who are critical.

Your business uses a corporate name, your website’s domain uses the corporate name, and any marketing or blog posts you write talk about the company and what the company is doing. Your Twitter feed is filled with info about the company, including deals that you do and what your team is working on.

You’ll use the word “we” a lot when talking about the investments you do (such as: “we acquired a great deal!”)

NOTE: Some people think that a corporate brand needs to be “wooden” and formal but that’s not the case. A corporate brand can still be fun and edgy (qualities often associated more with personal brands). When we talk about corporate branding, we’re talking about the brand being focused on a company rather than focused on an individual.

InvestorCarrot Corporate Branded Site
InvestorCarrot Corporate Branded Site This client has a team and operate in multiple markets. They chose “corporate” branding to tell their message.

Which Is Better? Pros And Cons Of Each Model

There is no definitive answer to the question of which one is better and which one you should pick. In the end, what your #1 goal should be here is to make sure your website is coming across as credible to your prospect and connects with them.  Here are the pros and cons of each:

  • A personal brand can seem to be more approachable, which is attractive to sellers as well as new investors/buyers who want that personal touch.
  • A corporate brand may seem more attractive to buyers, especially buyers with a lot of dollars behind them, because a well-designed corporate brand seems bigger and more stable.
  • A personal brand is generally easier to get started with because you’ve already been building your personal brand just by being alive and online! You’ll contribute to it further easily by sharing your everyday experiences online.
  • A corporate brand is harder to get going because you have to start from scratch.
  • A personal brand can be difficult to scale: You’ll always be the face of the company, which can be challenging if you want to take a vacation, work fewer days of the week, hire employees, or sell the company… sellers and buyers may want to call the phone and talk to YOU because you are the company.
  • A corporate brand is much easier to scale because you can add staff easily and those staff members are representatives of the corporate brand, so sellers and buyers will probably be more willing to work with them.
  • A personal brand makes you very much like a mini-celebrity. For some people, that’s great! For others who want to avoid the limelight, that’s not so great. It also means that your name and your business are inextricably linked, so anything that happens to you (from a car accident to an arrest to a nasty Amazon review of a book you wrote to an inappropriate Facebook conversation) can all influence how your brand is perceived.
  • A corporate brand takes the spotlight off of you, giving you a little more freedom and flexibility to do crazy things without as much repercussions to your business. (Of course you’re not completely insulated but there is some insulation).

The Influence Of The Decision

We’ve devoted this entire blog post to a discussion of a personal versus corporate brand because we believe it’s that important.

Your brand connects closely to your website and to how people find you online:

  • If you already have a personal presence online, you might leverage that to drive traffic to your website.
  • Your brand will influence the domain name you choose.
  • Your brand will influence the content you include on your website and on other aspects of your marketing (such as videos you record or social sites you use).

Your brand – whether personal or corporate – will become one of the ways that people search for you online. So when they search, how will they find you? And, how do you want them to find you?

Of course this branding conversation extends far beyond your website, into other aspects of your business as well: When you introduce yourself to others, will you get more instant credibility if you are John Smith, Real Estate Investor, or if you are John Smith, CEO of Big Money Investing?

And thinking farther down the road, if you ever choose to scale your business, write a book, or become an investing educator, how will your brand influence those endeavors?

Don’t Over Think It!

With all of that said, don’t over think the process.

Heck, some big roadblock some people hit is thinking they have to have a big fancy logo if they decide to go with a company name or brand.

But we’ve found that some of the most successful real estate companies have the simplest logos.

Just decide, get out there and start implementing, and crush it!


If you’re thinking about how to brand your new or existing real estate investing business, give some serious thought to whether or not you’re going to go with a personal or corporate brand.

Each one has advantages and disadvantages and they will shape the course of your future. It’s also worth noting that it’s hard (although not impossible) to pivot later if you want to switch, so investing some time right now to ponder your brand will help you focus on the right things in the future.

If you are in need of a real estate investor website visit Carrot at Take the demo