Real Estate Agents & Investors – How To Generate Enough Online Traffic To Meet Your Sales & Lead Generation Needs Without Paying For It

Real Estate Agents & Investors – How To Generate Enough Online Traffic To Meet Your Sales & Lead Generation Needs Without Paying For It

Trevor Mauch

I think it’s safe to say… everybody wants more traffic.

In fact, every time you hear about a new real estate agency crushing it online, I know exactly how you feel: envious, resentful … discouraged.

Why?

Because over the last decade, the internet has become a universal part of the home buying process.

As of 2015, a full 92% of all home buyers — across every geographic region and age range — use the internet during their search.

What’s more, for 42% of those buyers, the internet is actually their very first step.

As of 2015, a full 92% of all home buyers use the internet during their search. Click to TweetOf course, you already know all that.

Here’s the problem …

Most real estate agents and investors simply don’t know how to generate enough online traffic to meet their lead generation needs.

As a result, we often turn to paid traffic as an answer.

But with the average cost of a single click for a location-specific phrase like “purchasing a home” sitting at $24 … paying for that life-sustaining traffic doesn’t come cheap.

The good news is paid traffic — whether from Google AdWords or social media — doesn’t have to be the cornerstone of your online marketing strategy.

In fact, it shouldn’t be.

Last year, of the 200,000+ leads our clients pulled in online, pay-per-click accounted for less than 20%.

Eighty percent of our clients’ leads — roughly 160,000 from all over the nation — came from free and organic search.

How?

Through an approach we call conversation marketing.

However, before we jump into our three-phase approach to generating more traffic and leads, let’s start with a few foundational principles.

Why You Shouldn’t Pay for Traffic If You Don’t Have To

With a subtitle like that, you might think I’m advising against using paid advertising in total.

I’m not.

There’s definitely a place for PPC and social media advertising to boost your website traffic fast, particularly when you avoid the common mistakes.

But to generate traffic, leads, and revenue over the long term, you need to create content based on your target audience’s real needs and concerns.

The difference between the two approaches comes down to separating your traffic-driving goals into two clear groups: (1) search-engine optimization (SEO) tactics to increase organic visitors — what we’ve termed conversation marketing — and (2) PPC tactics to increase paid visitors.

Knowing the differences is vital.

Why You Should Use Both SEO and PPC In Your Marketing
Efforts For Best Short And Long-Term ROI And Consistency

seo vs ppc time to results

Why you should use both SEO and PPC in your marketing efforts
Image Credit: Investor Carrot

While it may sound technical, SEO really just comes down to creating search friendly content that your target audience will find helpful. We’ll get into the details of how to do this in just a minute. For now, it’s important to be aware that SEO takes a larger upfront investment of time and resources and its results don’t materialize overnight.

seo vs ppc roi

The difference between the ROI for SEO and PPC
Image Credit: Investor Carrot

However, the benefits of your investment in SEO — i.e., conversation marketing as opposed to paid sources — are profound:

  • Leads come to you. You don’t have to chase them down.
  • You position yourself as a helper versus a “bottom feeder.”
  • Higher search ranking doesn’t just mean more traffic, it also means more trust.
  • In turn, that trust turns a higher ratio of traffic into leads into deals.
  • You’re not forced into competing for the same lead everyone else is after.
  • Over time, lead cost dramatically decreases. Best of all, the more search-friendly, organic content you create, the easier generating traffic and leads becomes in the future.

Content Marketing Versus Conversation Marketing

All of the benefits listed above come directly from an approach to online marketing known as content marketing.

Since 2012, the phrase “content marketing” has exploded. Google Trends officially dubs it a “breakout,” meaning the number of global searches for the term has increased by over 5,000%.

content marketing analytics

And it’s no accident that 77% of B2C marketers and 76% of B2B marketers to say that they’ll increase their content marketing efforts this year.

b2c content creation

The explosion of all things “content” is rooted in a simple principle: add value … and add it for free.

Whether it’s in the form of blog posts, buyer’s guides, checklists, podcasts, ebooks, webinars, or email campaigns, content marketing is the leading way to provide valuable information to your target audience and increase your traffic.

However, at InvestorCarrot we’ve learned to take a slightly different approach. Instead of content marketing, our goal is to create “Conversation Marketing.”

Why?

Because ultimately, all business — online or off — revolves around human connections.

This is exactly why conversation marketing works so well. It educates and builds trust with your prospect. It gives them what they need to enter the real estate buying or selling process and complete their due diligence efforts before biting the bait.

And best of all, it connects them directly to you as their go-to source for guidance.

What Conversation Marketing Isn’t

A full 81% of buyers say that most offline salespeople talk too much. And online, the same thing is true. In fact, most online marketing doesn’t just talk too much … they virtually shout. It’s easy to see why most consumers don’t want to engage.

That means the key to starting a conversation is to listen.

Bigger Pockets hits the nail on the head by explaining the core of conversation marketing and why it works in real estate specifically:

This sector [real estate] revolves around people and relationships, you can benefit by working with integrity.

Trust and relationships are the most valuable assets in real estate whether you’re an investor or an agent.

Couldn’t have said it better.

At InvestorCarrot, we use the term “Conversation Marketing” to define our approach to talking with both visitors and customers. Our primary aim is to talk “with” instead of taking “at”; meaning, the content we create avoids the more traditional marketing missteps of creating a one-sided conversation. This is especially important at the beginning.

What Real-Estate Conversation Marketing Is

conversation marketing clutter

You’re in a busy restaurant. You overhear a conversation about someone trying to sell their house they just inherited and they weren’t sure if there were other ways to sell it besides working with an agent… they wanted it to get done quickly.

Scenario one, you go over and say,

“Hi Mike. We buy houses. Lemme buy your house!”

Uh. Say what? Why are you butting into my conversation?

Scenario two, you approach it as,

“Hi Mike, it’s nice to meet you. Couldn’t help but overhear you’re thinking about selling a house you inherited. Tough process sometimes. I’ve been through that too. When did you inherit the house?

Mike: Ah, it was my dads. He passed away last year but ownership was just passed to me this month and now I’m figuring out what to do next. Was thinking about renting it but I think I’d rather have less hassle and just sell.
You:  Yep I feel you. In the right situations, I actually buy houses like that and have bought several that people inherited. I’d be happy as heck to show you some of the pros and cons and just help you make sure you pick the route that’s best for you. I’ll send you a short article I wrote on selling a house you inherited actually… it’ll clear things up for you I think”

Scenario one is called interruption marketing. It doesn’t provide any human connection. It “butts in” rudely. While this would never be acceptable human behavior in the real world, sadly, it’s exactly how the vast majority of real estate website present themselves.

Scenario two is conversation marketing. It’s engaging, focuses on listening, and builds itself on questions. Helps them solve a problem by delivering value and content.

Three Phases to Get More Traffic through Conversation Marketing

core-conversation-marketing

Over the years we’ve created and perfected a 3 part process to not just get a ranking or two… but really control the conversation around your marketplace in a big way. That’s how you dominate in SEO and content marketing.

It’s basically 3 simple steps… and in this order.

  1. Your Brand – Control the convo so people see what you want them to see when they search for you
  2. Discovery – Join and control the convo around questions or problems your market is hitting the web to “ask” (type into Google)
  3. Create Evangelists – Helping your clients do your selling and content for you.

Let’s dive in!

Phase 1: Your Brand – What Are People Seeing?

brand2

 

 

The first thing most people do when they make a big financial decision is hit the web to research the company they’re about to work with.

Real estate is no different.

So when you’re sending out your direct mail pieces, or doing PPC or SEO, or even your bandit signs… people are hitting the web searching for your business name or phone number to do some research on you.

What do they see when they search your business name?

Here Are A Few Examples Of Brands Or Companies When I Google Their Name…

searches

Notice the suggested searches Google is giving me… people are actively typing those phrases in consistently, so you should create content that ranks well and controls the conversation around those keywords.

Test it yourself…

Go ahead… Google your company name + your city and see what comes up. That’s what your prospects are seeing before they decide to work with you.

Here’s what it looks like when you’re controlling the conversation around your brand vs. letting your competitors control it for you or the internet decide who you are to your prospects when they search you.

This Company Purposefully Controls The Top 5 Spots When You Google Their Name With Very Credible And Positive Content

conversation marketing real estate

Here’s a company that my consulting business works with that sells $600mm/yr in flooring and we helped them control the conversation around their brand in a big way.

Notice The Videos We Created And 2 Articles That Are Ranked 1-3 For This Brand Related Search?

hlstd-brand

Before, when you searched that phrase it was nothing but a few sites where those few negative nancy’s posted a bad review on their personal blog bashing the product. When in actuality on Home Depot.com the product rating was stellar and reviewed by tens of thousands of happy customers. Those couple bad apples raise to the top in Google.

So we wrote down all of the keyword phrases that came up in Googles suggested search box around our company and created videos and articles optimized to rank well for each on.

We teach you how to optimize your posts and videos to rank well in Google in our 3 Lead Per Day Training for Carrot members. 

Google your company name, that’s what your prospects see whether you like it or not.  Click to Tweet

Action Items:

  1. Google your own company name + the name of your primary city. i.e. – “ABC House Buyers Charlotte”. Then write down all of the Google suggested searches that come up as you’re typing in your search that are related to your brand. If you’re brand new or not a big investor, you likely won’t have any suggested searches pop up quite yet that are related to your business.But common ones house sellers type in when they’re researching a house buying company are…
    reviews
    scam
    bbb
    [your main city]Type those into Google and see what comes up. Are you ranking well for any of the top 5 results? If not, you need to create content on your site that optimizes for that keyword. At Carrot, we automatically optimize your “About” page for your company name and location, so that’s done for you. But to really control the conversation you may want to create more content.
  2. Create content and a video or two to rank for that content.  Then launch it on your website and put it up on YouTube. Basically title the YouTube video the exact keyword phrase you’re going after. If you’re going after the keyword phrase “ABC House Buyers reviews” you should upload a testimonial video from a client of yours and name the video title that in YouTube.

Easy eh? Then every month search the phrases around your company name and see where you stand.

Even 1 lost deal because your client sees something online about you that makes them at all uneasy (including not finding anything about you at all) could cost you tens of thousands of dollars.

 

Phase 2: Discovery – What Are People Searching To Solve Their Real Estate Problems?

conversation marketing discovery

The best way to increase your traffic — without being forced to pay for it — is through content creation and getting that content ranked well in Google.

That content will be the backbone of your conversations.

This phase is joining the conversations and hopefully eventually controlling those online conversations as people are going online to “discover” the solutions to their problems and the answers to their questions.

The need for content is universal online is because search engines like Google will only consider your website to be an authority if the content you create (1) revolves around the keywords your ideal customers are already using and (2) that content itself is valuable enough to be shared and linked to by sites and businesses other than your own.

However, never forget the aim of conversation marketing: getting more visitors to your website by actually helping them.

This means understanding your prospect’s buying cycle in addition to your valuable keywords so that you know what type of content to create. Here’s an overview from InMan of what the typical real-estate buying cycle looks like:

customer-buying-cycle

Image Credit: InMan

The first three phases are where you need to educate and start conversations for maximum impact and traffic:

  1. Dreaming:
    This is the earliest stage of the “buying” process when the prospect has an initial thought to buy or sell a property (or note, or land, etc.).
  2. Initiating:
    The initial thought has dug in a little deeper and the prospect tentatively starts exploring online. This is where your real estate investing business can address a need, by providing content using search terms the prospect uses to search for information. Like “How to sell a house I inherited in Dallas”.  They’re starting that conversation online… will you engage with them or let your competitors?
  3. Shopping:
    If you’ve already “nabbed” your prospect with value-add content in the first two phases and have their email address on your list, this is where you start reaping your rewards. Only when your company has helped educate and build trust with a prospect they are likely to turn to you when they’re ready to officially engage.

Small and large businesses alike often make the fatal marketing mistake of trying to be all things to all people.

Kind of like trying to cram everything on one site for house buyers, house sellers, renters… etc.  And you shouldn’t use the same site for motivated house sellers and cash buyers for your content either (like we teach here in this article).

Instead, it’s vital to get focused on the handful of brand-defining specialties that make you stand out.

Take Business Insider’s graphic These 10 Corporations Control Almost Everything You Buy as an example. Notice that in the middle of the image are the 10 corporations that own most of the goods we buy.

However, when it comes to what you actually purchase, their subsidiaries are responsible for doing the work:

corporation - brand marketing

The point is obvious: while there are only about 10 corporations in the driver’s seat, each has created distinct brands to actually sell their various goods and services.

Why?

Because if they didn’t separate their brands into specific niches, they’d struggle to market themselves effectively.

Regardless of your size, the same principle is true for you as a real estate investor or agent.

Who is someone going to pick if they’re trying to sell a house they inherited?

The company where the website says they “specialize in buying inherited properties for top dollar” and where they have content that talks about selling an inherited property…

… or the company that just says “We buy any house”?

I know I’d probably pick the company that seems like it has a specialty in the situation I’m in.

That’s why the this phase of conversational marketing doesn’t involve asking yourself, “Who do I want to be?”

Instead, it focuses on the far more conversational question: “Who do I want to reach?”

In other words … your audience.

Thankfully, deciding who you want to reach and digging into what they like, love, and hate, doesn’t take divination, a crystal ball, or even brainstorming.

There are a host of online tools that can help you get to know the people you want to reach.

Where should you look?

Go after the low-hanging fruit first:

  • Social media sites
  • Question and answer sites like Quora
  • Forums your target audience belong to
  • Popular blogs in your niche

In addition to the usual suspects, Placester provides a detailed list of online resourcesto try out.

The benefits of identifying a single-target market — e.g., “first time home buyers with less-than-perfect credit in the Portland area” — versus trying to be all things to all people — e.g., plain vanilla “home buyers” — are enormous.

And this is true not only from a marketing point of view, but also from a service perspective.

For instance, more and more people are turning to social media channels to share their home-buying experience and provide feedback, whether good or bad.

By paying attention to what real-life people are saying within your chosen niche you can discover things like:

  • What are their struggles, fears, and anxieties?
  • What reasons motivated them to want to sell a property or buy one?
  • What are their dreams and expectations?
  • What is it that they’re really looking for in a house buying / selling service?
  • What do people who’ve completed their first purchase or sold their house wish they’d known at the start?

Again, the important thing with conversation marketing in the real estate investment and agent business is not to think long and hard about you and the words you want use, but rather, to pay attention to your ideal customers and the words they themselves are already using.

That point about “the words they’re already using” is massive.

Conversation marketing aims at generating organic traffic not paid traffic.

This means you have to organize your approach around specific keywords that are optimized to improve your search engine rankings for phrases your prospects are actually searching online. Conversations they’re starting.

The search phrases that drive more traffic to your website — and are easiest to rank for (i.e. less competition) — are the ones that are more specific. These are called “long-tail keywords” because they contain more than one or two words.

long tail keyword search traffic

This graph shows that the most effective keywords for search engine purposes are long-tail

For example, rather than casting your keyword-net wide with a phrase like “selling a house,” use long-term keyword phrases that your audience is actively talking about:

“selling an inherited house”

“selling a house after a divorce”

“selling rundown house without making improvements”

Our own SEO Keyword Bible for Real Estate Investors can guide you step by step through this entire process.

InvestorCarrot seo bible

Ubersuggest is another fantastic tool you can also try to spark off ideas for long-tail keyword phrases.

Example Of Using Ubersuggest To Find Topics To Write About

ubersuggest keyword platform

This was a search I did on Ubersuggest for the term “express home buyers”

Now that you’re armed with the best keyword phrases that your target audience are already using to find solutions to their real estate needs, you’re ready for the next step: creating amazing content around the keyword phrase of your choice.

However, simply having amazing content isn’t enough.

You also have to ensure that content works on a technical front. This is even more important today because search engines now judge the value of a site based on its design as well as its speed.

My suggestion is that you look for a designer or a proven website system like Carrot who is familiar with websites that perform well in the real-estate industry specifically.

This option may be slightly more expensive than the “get a website for $90” deals, but will save you from going to the trouble of setting up a website — content and all — only to discover months later that technical issues are holding you back from bringing in traffic.

Once you’ve created a base of content to address the first three stages of the buying cycle do not simply let it sit there.

Instead, repurpose it.

Repurposing your existing content is hands down the best way to create new content … without having to create new content.

As soon as a particular piece of content (like an article) show signs of performing well — i.e., generating traffic or even things as simple as comments or social shares — turn that article into a video or a SlideShare presentation. Make it the topic of a video. Pick one specific point in the article to expand on it in an entirely new post. Or even bundle together your best articles into an ebook on a landing page.

The truth is you can create untold variations of a single idea. Content Marketing Institute’s How to Turn 1 Idea Into 2 Months of Content Marketing (and More) and Buffer’s The Ultimate Guide to Repurposing Content: 12 Ways to Extend the Life of Every Article You Write offer exceptionally practical and creative way to do this.

After you’ve created and repurposed your content, don’t make the mistake of thinking your conversations will take care of themselves.

Our third and final phase is the real key.

Phase 3: Evangelism – Helping Customers Do Your Selling For You

core-conversation marketing-evangelism

Evangelism is the last phase of the conversation marketing model you’ll need to lock down.

Simply put: creating evangelists means turning your best clients into your best salespeople.

This involves being intentional not just about sharing your content directly with your best customers — in the hopes that they’ll go forth and do likewise — but including them in that content itself.

For instance, if you spend any time at all on our website, you’ll notice there’s hardly a single page that doesn’t include a customer testimonial or case study.

On our homepage, we include three glowing recommendations front and center, right under our hero image:

hero image customer stories

On our Features page, we add one immediately before the call to action:carrot testimonials

See how this top investor uses one of his client stories to squash the “too good to be true” thoughts going through some sellers minds. It empowers your clients to be evangelists for your brand and your company.

testimonial real estate investing

Here’s what happens when you help your clients spread the word about your company and service. They do the selling for you!

This happy house seller has already referred 3 people to this Carrot client

atl-testimonial

You could even make a nice “Stories” page like we have on our site and have built into Carrot websites:

Our Client Stories Page In Action

investorcarrot stories page

And… One Of Many Client Testimonials On This Investors Site

borger-evangelist

Why all this focus on our customers?

Because we know the cold, hard truth: selling yourself is hard. Letting the people who’re already wildly delighted with your service sell you … is easy.

Ironically, selling yourself means engaging in the very marketing behaviors that inhibit genuine conversations.
Letting the people who’re already on your side sell you, that’s how you start a genuine conversation.

Video is the most powerful form of evangelistic content, so make a real effort to get your content — especially repurposed content — into video format.

If creating video content sounds daunting, it shouldn’t.

Here at InvestorCarrot we’ve produced a host of “Customer Stories,” all of which boil down to little more than webcam-recorded conversations with some of our greatest success stories:

Example Of A Simple, Low Production Video We Shot To Help Tell A Customer Story (in their words)

And you know why they work?

Because the format of those stories grows directly out of our overall approach itself:conversations not selling.

You can do the exact same thing as a real estate investor or agent.

It’s all about the conversations…

Most entrepreneurs and small business leaders are overwhelmed by online marketing tactics meant to increase traffic.

Why?

Because there are so many opinions, so many tools, and so many methods.

On top of that, your prospects are equally overwhelmed. They’ve been exposed to scammers and self-centered agents alike, both of which make it clear that they’re only interested in one thing: making a quick buck.

Conversation marketing won’t make you an overnight internet celebrity.

It takes investment, insight, patentice, and a bit of creativity.

But by following our proven three-phase method … you can dramatically increase your traffic without having to pay for it. Remember, of the over 200,000 leads our clients generated last year, less than 20% came from paid traffic… the majority of them came from Conversation Marketing.

Best of all, you’ll position yourself as a genuinely helpful resource and the expert in your area which makes it so you’re not a commodity anymore. After all, people are people and every great relationship — business or otherwise — always starts with a conversation.

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin. If You Decide To Use Any Of Our Systems They All Come With A 30 Day Money Back Guarantee, Also, We Have System Plans To Fit Any Budget No Matter How Big Or Small.  Also, We Customize Mastermind Groups That Can Help You Master And Convert In Multiple Real Estate Niches.   But Above All, Get Some Content Marketing Going On Your Real Estate Websites This Week! 

 

Real Estate Agents & Investors – How To Generate Enough Online Traffic To Meet Your Sales & Lead Generation Needs Without Paying For It

 

Conversation Marketing For Real Estate Investors – A Unique Take on Content Marketing

Conversation Marketing For Real Estate Investors – A Unique Take on Content Marketing

6 Simple (but powerful) Questions A Six Figure Per Month Wholesaler Asks Motivated House Sellers

questions to ask motivated seller leads

Don’t you wish you could listen in while a 6 figure per month wholesaler talks to a motivated seller? Many real estate wholesalers focus so much on “getting the lead” that they forget that a huge leverage point in closing more deals is the first 3 minutes on the phone with a motivated seller.

bryan harrisBryan Harris, the CEO of  Homes For 10k, a 6-figure per month investor and Carrot member from Memphis Tennessee hopped on and walked us through 6 of his most important questions he asks during the initial motivated seller prospect call.

But first, Bryan wanted to stress the importance of perhaps the single most important (yet simple) thing that most investors just flat fail at that is costing them deal after deal without them even knowing it.

Did You Know, You’re…

100x-more-sales

Talking with Bryan and several other real estate wholesalers and flippers who do $100k/mo in different markets around the country they always say they’re amazed at how few of their “competitors” call back the leads they get quickly.

As InsideSales study said…

‘It’s like taking all of that money you spend on marketing and setting it on fire.”

The bottom line There is a lot of competition, so call back your leads as soon as you get them in.

There’s no such thing as too fast. Online leads can be a very impatient bunch. Competition can be Fierce.  Leads have many other investors to contact, so they expect a very fast response to their inquiries. Ideally, you will respond to the with a phone call within a few minutes. Always be prepared to respond. Have your questions ready to go.

You can be the best negotiator in the world… but if you’re not following Bryan’s advice above on calling back your web leads immediately… you’re competition could be grabbing deals out from under you before you even get the chance to call the seller.

Quick Tip: Have your web leads instantly sent to your phone with a text message!

seller-leadsThe InvestorCarrot Instant Text Message Lead Notification feature sends you a text message as soon as leads come in so you can tap a button and call back your web leads immediately.

This feature alone could possibly save you from losing a deal or more every year and pay for your Carrot membership for years and years and years.

Not A Carrot Member Yet? Take a demo to see why the top investors are all switching to Carrot!


6 Simple High-Impact Questions to Ask Motivated House Seller Leads When You Call

house-sellers-script.png 1367w, https://oncarrot.com/app/uploads/calling-motivated-house-sellers-script-300×120.png 300w, https://oncarrot.com/app/uploads/calling-motivated-house-sellers-script-768×307.png 768w, https://oncarrot.com/app/uploads/calling-motivated-house-sellers-script-1024×409.png 1024w” alt=”script for talking to motivated house sellers” width=”1367″ height=”546″ />

So, you got a lead that came in over the web, GREAT! You already know that you NEED to call them back immediately and that every minute that passes your chances at turning it into a deal go down.

Now, let’s dive into what Bryan Harris, a 6 figure per month wholesaler in Memphis says on the phone when he talks with motivated house sellers.

Now let’s turn it over to Bryan! 

Brendan: Bryan, it’s all you man!

Bryan: Awesome, I’ll just go ahead and dive in!

Ok, so when I call back a motivated house seller I like to start the phone call very much like i’d start a call with a friend of mine. You don’t want to go straight to the numbers and the deal.

I’ll dive into my basic structure for talking to motivated sellers in this post. I’m not really going to give a “motivated seller phone script” mainly because I feel that when you use scripts things don’t come off as authentic and real.

So I’d be doing a dis-service to you if I told you to “grab my script and just use this”.

We’ll focus on the overall structure and mindset. Another great resource is my own coach Sean T. and this video he made about the process of talking with motivated sellers. It’s great so couple that with my 6 questions below.

The first thing I ask house sellers when I reach them on the phone is…


 

Question #1: “How are you today?”

I know you’re probably thinking, “Really? That’s one of the 6 questions?”. But it’s an important one. I ask this because I’ve found that people don’t care what you know, until they know that you care.

This question is about the RAPPORT building, that is a must when talking to sellers.

You have to remember that there are hundreds of thousands of people doing exactly what you do, WHAT SEPARATES YOU FROM THE REST OF THE OTHER PEOPLE THAT WANT TO BUY THEIR HOUSE?

People tend to do business with people that they like and a simple THOUGHT FELT QUESTION like “How is your day?” can separate you from the pack.

One particular deal that comes to mind is the one that we recently obtained.

A $170,000 property for $22,000 here in Memphis. (can we get a picture?)

That’s not a typo. 

The seller told me she was bombarded by wholesalers. I asked her what stood out about me and our company and she said, she was about to lose her house to foreclosure and it seemed like I was the one who “cared” the most.

Needless to say. $120,000 profit later CARING IS SHARING…lol.


 

Question #2:  “What’s your reason for selling?”

Knowing the motivation of your sellers is of course a big deal.

I ask this question to determine the motivation. If the motivation isn’t there, when you present your low offer, you have no purpose to reference.

Motivation factor: The dire need for money to pay for college tuition that cost $5500 this semester.

As an example a conversation may go something like this:

Mr. Seller, I know you were asking for $29,000 and you may have others that have promised you more, but I can have $7,500 cash in your hand in 7 days and with that cash you can PAY FOR YOUR TUITION AND have $2,000 left for spending money

And school starts in 3 weeks. I can close by mid next week so that you can MEET YOUR REGISTRATION DEADLINE.

Too many investors discount the value they bring to the table with sellers and buyers and talk themselves out of a great deal. Find the true motivation and biggest pain point that the house seller has, and help them reach that goal as easily as possible. It could be a huge win-win for everyone.

Finding the motivation allows you to take their minds off the low offer you have presented, and focus on being the SOLUTION to their problem.


 

Question #3: “What is your Name, number and email?”

Did you notice this isn’t the first thing I asked for on the call?

A lot of people dive right in and ask for the contact info but what I’ve found is people can see it as threatening and putting the cart before the horse a bit. By this time I of course already have their phone number, but I’ll also confirm if this is their BEST phone number.

The importance of this information is because the FORTUNE IS IN THE FOLLOW UP.

TIP: EVERY SELLER NO MATTER WHAT GETS AN EMAILED CONTRACT OFFER FROM ME. EVERY SINGLE SELLER,  EVEN IF THEY REJECTED MY OFFER.

And for the next year they will receive an automated email and text from me monthly.

Most people do business with you on the 5th thru the 12th contact. So by you following up with leads, you OUT PERFORM 98% of your competition.

Use automated systems such as AWeber or MailChimp for drip systems or do follow up emails for later dates. Or, Callfire for text deliveries.  Find a way to automate your follow up and your life will be much easier.

InvestorCarrot integrates with Aweber and Mailchimp directly and makes it easy to get my leads into Callfire too.


 

Question #4: “Are you the decision maker?”

This is a really important question.

The last thing you want is to get down to it and the person you’re talking too can’t really make the decision on selling their house alone.

I like to always double check to make sure there isn’t anyone else on the title that need to sign in order to sell the property. If there are, find a time to discuss their options with all of the decision makers present.

This helps you avoid the “let me talk it over with my (fill in the blank)” 

Knowing if you are speaking with the decision maker is very important information needed upfront.


 

Question #5: “Are there any mortgages, back taxes, liens etc.?”

In addition to just the obvious reasons, this keeps down surprises… this question is a really great one to continue to build rapport.

You may have made an offer based on the house being free and clear and not knowing there was a mortgage attached, you get to closing table and find out there is an outstanding lien and the seller says, you didn’t ask that question.

Always find out all of the details on the house so you don’t have any last minute surprises when it comes time to close on the property.

You’ll thank me later for this one.


 

Question #6: “How did you hear about us?”

This question is so so simple, but very powerful.

How many sellers have you asked this question to recently?

Not only does this question help them dig through their brain bank to remember what stood out about us… which helps validate their original decision to reach out to us… but this helps me spend my marketing dollars where I am getting the most bang for my bucks.

Knowing where my leads come from is crucial information for any business.

The vast majority of my deals come from my InvestorCarrot websites and PPC marketing

If this question is not asked, you will need review your business weekly.
The majority of your leads may be coming from one specific source and the only way to effectively know is to ask this question.

Now Get Busy + What Do You Ask Sellers When You Call Them?

First, if you have some other things you talk to motivated house sellers about when you’re on the phone with them… let us know in the questions panel below! 

Bryan! Thanks for dropping in here and passing along some simple but awesome advice for the newer real estate wholesalers and flippers out there looking for a script and questions to ask for motivated house sellers! We appreciate it and look forward to bringing you back and diving into even more advanced stuff next time!

But for some inspiration, here is a Facebook post that Bryan recently posted that should get you fired up to achieve at a high level and to focus on what you do best and align with the people and systems that can help you succeed.

bryan-harris-memphis-real-estate-coach

So, given today’s challenging real estate market, you want to treat lead inquiries like diamonds.

When you call your sellers… 

  1. Build rapport at the start
  2. Find out their motivation for selling
  3. Get their full contact info for followup
  4. Dig out any hidden details about the property / mortgage before they bite you
  5. Find out how they found you

I’m sure there are many more questions you could ask, but these 6 should get you started.

Download This Simple “6 Seller Questions”
Checklist For Your Next Call

[Free Download] 6 Initial Questions to Ask Motivated Seller Leads Checklist.
Keep it near you for an easy reminder of the initial questions to ask.

what to ask motivated house sellers on the phone


Need More Online Leads For Your Wholesaling / House Flipping Business?

Generate More Real Estate Investing Leads And Cut Through The Marketing Clutter In Your Market.  Download out FREE Marketing Toolkit: Get Access To This Content Marketing Toolkit + Training For Real Estate Investors here!

And take a Demo of InvestorCarrot today to leverage the same system that Bryan uses to generate his online leads and deals each and every month.

See InvestorCarrot In Action 

 

Conversation Marketing For Real Estate Investors – A Unique Take on Content Marketing

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How To Leverage Your Real Estate Business With Facebook: Proven Strategies to Increase Sales, Grow Your Business And Generate More Leads Than You Can Handle

How To Leverage Your Real Estate Business With Facebook: Proven Strategies to Increase Sales, Grow Your Business And Generate More Leads Than You Can Handle

How To Leverage Your Real Estate Business With Facebook: Proven Strategies to Increase Sales, Grow Your Business And Generate More Leads Than You Can Handle

How to Leverage your Real Estate Business with Facebook: Strategies to Increase Sales, Grow Your Business and Generate More Leads than you can Handle

Are YOU leveraging Facebook to its full potential?

This easy-to-use guide will walk you step-by-step through proven techniques you need to leverage Facebook to its full potential.

This book is ESSENTIAL for the real estate agent who wants to grow their business and increase sales while spending LESS on marketing.

Here’s what you’ll learn:

• 10 proven free techniques for leveraging Facebook to gain sales.

• How to generate contacts and leads using Facebook.

• How to use Facebook to network, generating new leads and clients.

• How to set up and use a Facebook Business Page.

• How to provide value to your contacts and generate leads.

• How to use Facebook to improve your customer relations management.

• How to keep your brand consistent and genuine.

• Better ways to maintain your client relatinships.

• How to gain referrals and stay memorable.

You’ll learn all these tricks and more!

Price:

http://propertyunleashed.com/wp-content/uploads/2016/05/51ISmHlbbjL._SL160_.jpg

More Generate More Real Estate Leads Products

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Real Estate Lead Generation Techniques- how Do I Find Cash Buyers?

Real Estate Lead Generation Techniques

Please watch: “HGTV Demo:Women Real Estate Investors: Neva Williamson:HGTV Youtube:HGTV Flip or Flop”
https://www.youtube.com/watch?v=_PkH3…
-~-~~-~~~-~~-~-

http://timeforinvesting.com/ When you’re just getting started in wholesale real estate, you’re maybe wondering how you can get a list of people for cold calling or sending postcards. In today’s video, I’m answering one of my Facebook fans’ questions on how to find a list.

Entrepreneurs start your own real estate investing business in less than 30 days? Download my FREE e-book now – http://timeforinvesting.com

Subscribe to my channel click the following link http://www.youtube.com/subscription_c…

Business inquiries contact me at neva@timeforinvesting.com

____________________
FAQ:
Do you provide one on one mentoring? Unfortunately, not at this time. However post your questions on the channel and I will answer. I will also add them in my list of topics to discuss when creating videos.

I’ve read real estate investing books and now I don’t know where to start?
I recommend completing Steph’s Davis Quick Flip Ninja program to get started. She walks you through the process step-by-step and also provides the contracts you need to get started. The price she charges can’t be beat. You can get it here http://timeforinvesting.com/QuickFlip…

Once I find a deal how do I find cash buyers?
Visit your local Real Estate Investing Association. You can usually find cash buyers at the meetings. You can find your local REIA here http://nationalreia.org/find-a-reia.

If you prefer to find cash buyers online I recommend purchasing Steph Davis Cash Buyer Ninja. You can get it here http://timeforinvesting.com/cashbuyer…

How do you find real estate leads?
I mostly cold call property owners, mail postcards and generate leads through my website.
____________________
Resources I Use:
The Rapid Cash Generator: http://timeforinvesting.com/system
Postcardmania: http://timeforinvesting.com/postcardm…
Cash Buyer Ninja: http://timeforinvesting.com/cashbuyer…
Legalzoom: http://timeforinvesting.com/legalzoom
Carrot Websites: http://timeforinvesting.com/websites
____________________
Become my BFF:
♡ BLOG➜ http://timeforinvesting.com/blog/
♡ F A C E B O O K➜ https://www.facebook.com/TimeForInves…
♡ T W I T T E R➜ https://twitter.com/williamsonneva
♡ I N S T A G R A M➜ https://instagram.com/nevaw/
♡ PINTEREST➜ https://www.pinterest.com/nevaw7/
♡ LINKEDIN➜ https://www.linkedin.com/in/nevawilli…

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Real Estate Marketing Tools

 

Real Estate Lead Generation Techniques

Photo by Show Appeal Realty

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Free Download – 20 Proven Real Estate Buyer Ads for Leads Generation For Investors/Professionals

Free Download – 20 Proven Real Estate Buyer Ads for Leads Generation For Investors/Professionals

Find owner financing Buyers that have large down payments by using my “Buyer-Classified-Flyers” to generate you Maximum Free Leads for your real estate investment business, while, making online classified websites like craigslist.com and backpage.com a successful market strategy for your REI
Business marketing plans.

20 Online & Print Buyer-Classified-Ads – Download Now –
http://we-buy-houses.mrinvestor.org/b…

*********THIS IS YOUR CHANCE!**********
Only 2 Students will have the opportunity…
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Make $CASH$ while learning the ins and outs of the real estate business!

I have openings for only 2 students to learn the secrets of successful real estate investing.

This is a FREE Mentoring program for the right two people who are MOTIVATED, AMBITIOUS and READY TO ASPIRE to get to the top… Are YOU one of those TWO?
http://we-buy-houses.mrinvestor.org/r…

========================================­=============
Seller Phone Script – Download it
http://we-buy-houses.mrinvestor.org/s…

Seller-Classified-Ads – 20 Online & Print – Download Now
http://we-buy-houses.mrinvestor.org/s…

Buyer-Classified-Ads – 20 Online & Print – Download Now –
http://we-buy-houses.mrinvestor.org/b…

Free Real Estate Investor – Coaching
http://www.MyRealEstateDojo.com

Add my to your Facebook: Search (My Real Estate Dojo)
http://www.facebook.com/MyRealEstateDojo
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Instagram @MyRealEstateDojo
========================================­=============
Get $12,000 for each Ugly or Pretty House you Find me! -Please submit your deals here: http://we-buy-houses.mrinvestor.org/deals-from-students-youtube/

Free Download – 20 Proven Real Estate Buyer Ads for Leads Generation For Investors/Professionals

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Lead Generation for Real Estate – Solving Real Estate’s 6 Biggest Problems

Lead Generation for Real Estate – Solving Real Estate’s 6 Biggest Problems

Inconsistent Lead Generation – Solving Real Estate’s 6 Biggest Problems

Effective lead generation for assets ought to be in tune with current market lifestyles. If individuals these days are additional inclined to use the net for his or her home shopping for and selling processes, the enterprising agent ought to consequently utilize on-line tools for his or her sales and promoting services to attach additional with potential shoppers.

There are many ways lead generation is finished on-line. However studies show that the 3 high ways are emailed search delivery service, putting in a multiple listing services, and giving free comparative promoting analysis. Agents who acquire these tools are able to generate additional centered leads faster, whereas serving the $ 64000 estate stakeholders higher.

Here are high reasons why lead generation using on-line tools are the simplest thanks to produce a positive impact on a wider assets market:

1. The agent can eventually be thought-about as a reputable trade skilled.
Emailed searches permit a agent to send a comprehensive list of properties on the market in keeping with the search question of each explicit user who signs up for the services.

This technique permits the agent to gift the properties in keeping with the extent of exposure he deems best for his portfolio similarly because the specifications of the user. It provides the agent the right platform to deliver the simplest data that’s tailor-fitted, customized and comprehensive. it is a surefire thanks to show the agent’s information and network base, similarly as his special complete of service, marking his name and complete as a trustworthy skilled within the field.

2. On-line tools offer real client service.
A free comparative market analysis perfectly delivers the advantages of lead generation for on-line tools. it is a quick, easy, convenient and comprehensive thanks to gather pertinent data for complimentary. This handy and helpful comparative tool, where properties are compared in terms of worth, details and specifications, is crucial for potential clients’ decision-making processes. This is often very true lately, when eightieth of potential patrons talk to the net 1st for analysis, house window-shopping and alternative property worth updates.

The agent who makes this doable is seen as somebody high entail vital selections and recommendation – one thing no well-rehearsed sales pitch over the phone will match.

3. Customized service strengthens potential shopper relationships.
When a true estate agent offers free services like a multiple listing service search, they’ll produce connections with their target market, assets patrons, sellers and hunters alike. They able to perceive dominant market demands, and will then realize ways in which to supply them. Having first-hand access to data users get during a multiple listing services web site permits an agent to supply solutions that focuses targets the non-public and centered necessities of each potential shopper.

By obtaining a true estate generating company to assist them found out on-line lead generation for assets tools, Realtors are able to generate their own leads, and lay down a sales arrange and pace in keeping with their strategy. These low-cost and highly effective solutions are the simplest thanks to produce lasting impressions and powerful connections that’s rare during a competitive trade.

Sadhna Singh is currently operating as a skilled author for Residential, Commercial realty, Real Estate Portal. He writes for realty,Property in Haryana Noida property costs, Rental Property, Noida Property Dealers, Property in Gugaon, Property Developers and Real Estate.

More Real Estate Lead Generation Companies Articles

Lead Generation for Real Estate – Solving Real Estate’s 6 Biggest Problems

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Real Estate Lead Generation: How To Use Direct Mail For Real Estate Lead Generation


Real Estate Lead Generation: How To Use Direct Mail For Real Estate Lead Generation

http://biggerpockets.com/show81

Today on the BiggerPockets Podcast we are excited to welcome back Michael Quarles to the show. Several weeks ago we talked with Michael about his story and spent most of the show discussing the topic of negotiation, never getting to one of the most important topics we wanted to discuss with Michael: marketing. Specifically, Michael is a wealth of knowledge on all things involving direct mail, so today we’re going to tap into that knowledge.\

Today, Michael is going to teach you everything you need to know to get started in successful direct mail marketing and attract leads that no one else can get. We cover everything from market research to creating a call-capture system and everything in between. This show will go down in the history of BiggerPockets as one of the most actionable shows to date!

Check at the show notes at http://www.biggerpockets.com/renewsbl…

Real Estate Lead Generation: How To Use Direct Mail For Real Estate Lead Generation

Real Estate Lead Generation: The Quick and Easy Way to Generate Real Estate Leads

Real Estate Lead Generation: The Quick and Easy Way to Generate Real Estate Leads

Real Estate Lead Generation

Are you looking to generate more real estate leads? Look no further. In the book Real Estate Lead Generation, Brent Driscoll holds nothing back and gives you all of his lead generation tactics. This book is short and to the point. There is no fluff, filler, or vague theories. This one book could add thousands of dollars to your bottom line every year.

Real Estate Leads

Within this book you will discover how to dramatically increase your real estate leads. Here are some of the things you will learn:

  • How to generate real estate leads through email
  • How to utilize social media for lead generation
  • Using a personal website
  • Classified ads
  • Using an answering machine to collect leads
  • Using a mailing list for lead generation

If you are interested in generating real estate leads, this book is a must-listen.

List Price: $ 3.95

Price: $ 3.95

http://propertyunleashed.com/wp-content/uploads/2016/05/51LZfNPwmFL._SL160_.jpg

More Ways To Generate Real Estate Leads Products

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Facebook Ads Real Estate Lead Generation Strategies

Facebook Ads Real Estate Lead Generation Strategies

 

Real Estate Uncensored Episode 11:
Matt Scheid of Prime Seller Leads joins us to share how top agents are generating seller leads on Facebook and Google PPC, and how any agent can get started using those tools.

Best quote: “That’s part of the secret of success with internet leads; it’s a numbers game, and it’s about working every lead the same way every time.” Matt Scheid

And here’s what we covered with timestamps so you can jump to the section that most interests you:

[4:40] Why start with Facebook/Google ads to generate seller leads
[5:01] The definition of a “quality” lead is – a lead generated by a straightforward ad, with no additional incentive and where the lead has to manually input their information in exchange for the info they want
[5:30] Search intent and why top agents get higher conversion ratios on Google leads, even though leads are more plentiful and a little cheaper on Facebook
[6:30] Lead follow-up and scripts to convert internet seller leads. Greg’s team calls leads 6x in the first 2 days to make sure they reach the lead then put them into appropriate drip campaigns
[10:00] Using “set-and-forget” drip campaigns using email, video and text to automate as much of your follow-up as possible
[10:30] Elements to get started:
1. Find a system for the leads to go to and a landing site,
2. Set up your Google Adwords account (set up a dummy ad at first to get past Adwords Express)
3. Build your first ad (Headline, Display URL and two lines of text) and why Home Value offers are the most effective
4. Use the Google Ad Preview tool and incorporate the feedback Google gives you to tweak our ad
5. Allow the ad to run for 1-2 days, then run a Diagnosis Report and make adjustments
[14:03] Negative keywords- How to use them to make your ads more targeted and effective, and how to use call-out extensions
[17:05] Why structured follow-up is part of the secret to success – It’s about working every lead the same way every time
[17:35] How one of Matt’s Prime Seller clients converted “Mickey Mouse” into an active client
[20:25] Why start with a $10/day budget with Google PPC and $5/day on Facebook
to generate leads as a solo agent
[24:31] Keep it simple – the more complexity you add the more your lead conversion goes down
[27:30] Why the goal of PPC ads are to generate responses from the RIGHT people, not the maximum response rate, and why Matt doesn’t recommend offering gas cards or other incentives in your ads
[29:00] How to make your landing page ‘hyper-local’
[31:06] Getting started with Facebook ads- Why set up a second Business page for ads only so it can tie into the Business Ad Manager – Matt and Greg’s best ideas for running very specific ads to very specific groups
[34:50] Two specific ad keyphrasses you can use immediately to generate seller leads on Facebook
[37:49] Matt’s observation that top agents are seeing 30% response rates on texts and texting campaigns to internet leads, and why you must adjust your medium and messaging for different demographic groups
[41:35] How to use outsourced labor on Fiverr to build your Facebook seller ads, and how Greg generated a 6-15 leads/day experimenting with Facebook seller ads for the first time
[44:45] How to use remarking to make your follow-up even more effective by running branding ads to people who have visited your landing page
[48:00] How to upload your existing email list or database to Facebook as a custom audience so you can run new listing, branding or referral generation campaigns as another form of remarking
[50:38] How to use a pre-recorded video response in your lead follow-up campaign
[52:18] Why get started on Facebook first so you can get comfortable with responding to leads, get your scripts and follow-up structure together

Facebook Ads Real Estate Lead Generation Strategies

Real estate’s real data issue

Target knows when I’ll get pregnant. HP knows when I’m about to quit my job. Pandora knows what new music I’d like to hear.

Companies are mining data to predict what I’ll do and when. As I’m sure you’ve heard, “Big Data” is kind of a thing.

Yet we haven’t seen much of this sort of data mining and predictive analysis happen in real estate. But we should, and soon.

In an industry where the majority of consumers only participate once every 5-10 years, and brokerage brand loyalty is weak, knowing things about a consumer’s life trajectory is more than just handy information. It could be lifeblood.

Imagine you know when your past clients are ready to sell or refinance. You know when their kids will be buying their first homes. When they may look to downsize or buy a little pied-a-terre. When they’ll be struck by the vacation home bug.

Imagine you know just the right moment to send them an informational email about relocating to another state. Or when to hit them up with enticing photos of bigger homes in their area because they’re expecting another child.

Creepy? Maybe. But indeed powerful.

After all, great marketing is just as much about timing as it is about content.

This may sound like idealistic dream talk, but this very sort of predictive targeting is already happening. Look at Facebook’s announcement this year that they would begin enabling advertisers to target consumers on their platform based on those consumers’ offline shopping behavior.

One company that we know of, SmartZip, is trying to analyze and predict consumer behavior for real estate. But it’s just the tip of the iceberg.

For a real estate company, leveraging predictive analytics in this sort of way requires a long-term strategy. We’re talking years here, which sounds painful. But hear me out.

You’re probably already collecting a fair amount of data from your website –  email at the very least, and search habits for the more advanced. You may even be using drip campaigns right now to try to keep a connection going with past clients and prospects.

But do those drip campaigns really work? In most cases, no. (Think back to the “turn your clocks back” message I brought up in my last post.)

You have to take your data collection and mining practices to the next level. Establish connections between business units (brokerage, mortgage, title, warranty) track that data, and map it to email campaigns that take place over several years.

One simple way to start would be to create an exit survey for all your clients (yes, if you’re a broker this is tough; if you’re an agent it’s a no-brainer) that captures some basic information about their potential future home-buying plans. Instead of pounding them with weekly emails about the market right after they bought their house, save it for when they’ll be more apt to pay attention to it.

Put all your recent buyers on a 1-year new homeowner campaign that speaks to them as if they’ve just bought a house (because they did!). Send them things about homestead exemptions, taxes, home warranties, refinancing, home improvement. Don’t send them new listings or “It’s a great time to buy” messages – they just bought a house, remember.

Another way to tackle would be to really use your local knowledge to make some predictions.

For example, where I live in Oakland, it’s common for people to move because of their children’s school choices. People often will move into a neighborhood that has a good elementary school, but you can expect they will be looking to move again when their child hits middle school age.

Bottom line

Your customer data is just as valuable as your listings data. Maybe even more so, if you can crack the code on how to match it to marketing messages and timing.

Behavioral data is already pushing other industries forward. Spray-and-pray no longer works in advertising or marketing. Now, it’s all about targeting and context. And the only way to do that effectively is to know more about the people you’re talking to.

This is the type of data that is pushing other industries forward. Are you game?