From Teacher to $80k/Month Wholesaling Real Estate in a Competitive Market With 100% Online Leads (Case Study)

Wholesaling Real Estate

From Teacher to $80k/Month Wholesaling Real Estate in a Competitive Market With 100% Online Leads (Case Study)

READY TO START DOING CONSISTENT DEALS – TRY US NOW, RISK FREE

It’s awesome because once you know the formula of how to do this, its just do it again and keep going and going and see how you can grow it.Brian Rockwell

I always get excited when I get to do these types of CarrotCasts when I bring on a client of ours who has a great, great story. And the client that I’m bringing on in this episode is Brian Rockwell. This CarrotCast is pretty compelling and hopefully, it’s going to speak to everyone about patience and swift and focused execution when you decide to make things happen.

He didn’t use the excuses of, “There’s way too much competition.” He didn’t use the excuses of, “I already see Carrot sites everywhere.” He didn’t use any excuses of “I’ve never done a deal.” He went out there, executed according to what we laid out, our plan for him. He executed it. He carved out time to study. He carved out time to implement, he carved out a budget, and he did $80,000 in wholesale fees in March.

Wholesaling Real Estate in a Competitive Market With 100% Online Leads

You’re also going to be able to learn how he’s executed like mad as a newer investor, not having all the advantages that you do with experience and credibility and how he went after and executed with one marketing plan, on one way of getting clients now with building up momentum over the long term with another way of getting clients, and how he’s turning those into profits.

Wholesaling Real Estate

READY TO START DOING CONSISTENT DEALS – TRY US NOW, RISK FREE

He eliminated emotion from his wholesaling real estate decisions by setting a solid marketing budget that is 100% based off of data and math. Magically that turned into amazing results for him.

You’re going to love his story, how he went from junior high teacher and baseball coach, and a 12-year journey on starting being a real estate investor from thinking about it to taking the action on it.

So listen to this episode of the CarrotCast and check out the other episodes at carrotcast.com.


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Wholesaling Real Estate in a Competitive Market With 100% Online Leads

Listen in and hear how Brian took action and within three months he’s doing $80,000 a month in revenue from online marketing…

For success, attitude is equally as important as ability – Walter Scott Click to Tweet1:35 – Who is Brian Rockwell?
3:00 – What originally got Brian locked into real estate and his 12-year journey.
7:20 – Closing the first deal and what his business strategy looks like right now.
12:25 – Breaking down the online marketing mindset.
14:45 – Dissecting Brian’s formula for wholesaling real estate success. 
18:05 – Why his About page on his Carrot site has been effective in building credibility.

Rockwell Homes Our Company Page
Rockwell Homes LLC Our Company Page

20:55 – The importance of integrity and customer service — building a set of strong core values.

Rockwell Homes LLC Core Values
Rockwell Homes LLC Core Values

23:55 – Why it’s so darn important to utilize testimonials to build credibility.
27:00 – Going from an SEO mindset to PPC in one of the most competitive markets in the country. How long it took Brian to start closing PPC deals.
30:30 – Brian’s PPC budget and the formula he uses to expand upon that budget.
36:05 – How he found Carrot and why he decided to commit to the Carrot system.
38:25 – What is Brian’s “Why” and some of his big goals.
41:25 – “Having a greater impact on the world” – Entrepreneurship done right.
44:35 – Why sellers have chosen to work with him and how his website has factored.
45:45 – What hesitations he had with Carrot before joining.
48:30 –  Brian’s final advice for someone searching for wholesaling real estate success – “Trust the Carrot System.”

READY TO START DOING CONSISTENT DEALS – TRY US NOW, RISK FREE
Leave a legacy by having a greater impact on the world – Trevor Mauch Click to Tweet 

 

From Teacher to $80k/Month Wholesaling Real Estate in a Competitive Market With 100% Online Leads (Case Study)

Real Estate Agents & Investors – Ramp Up Your Online Marketing, Better Track Your Results, Maximize Your SEO & PPC ROI (Best)

B2B Content Marketing

Real Estate Agents & Investors – Ramp Up Your Online Marketing, Better Track Your Results, Maximize Your SEO & PPC ROI

SEO & PPC – B2B Content Marketing

Already doing consistent deals? Ramp up your online marketing, better track your results, maximize your SEO & PPC ROI

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

Let’s Sum It Up For You…

When you’re looking at SEO and PPC to attract real estate investing leads like motivated sellers, cash buyers, tenant buyers, etc…  here are a few things to consider.

How SEO Can Help You As A Real Estate Investor Or Agent – B2B Content Marketing

The goal of any solid SEO strategy is to get your real estate investor site showing up at the top of search engine results pages. And, even more importantly, in the top spots of Google, specifically. If you aren’t one of the sites that is on top, you won’t be getting the sort of traffic you need.

SEO can also build trust in the eyes of the potential lead.  Research of search trends has shown that 90% of clicksgo to organic SEO.  SEO is about building your authority, demonstrating your relevance and getting your site matched to the right search keywords. It can be a long-term process, but one that is essential to your website’s performance.  Once you have the necessary building blocks of how to achieve high rankings in search engines, the sky’s the limit!

 

How PPC Marketing Can Help You As A Real Estate Investor Or Agent – B2B Content Marketing

If you want the potential for immediate results or your website is in the process of ranking high, but just isn’t there yet. PPC might be the way to go.  If you have the budget, it’s possible to get an ad in the top three spots on the search results page fairly quickly, but it might cost you.
But…utilizing effective PPC techniques such as long-tail keywords and location targeting, you can build highly targeted campaigns. So, you can place ads in-front of the right searcher at the right time.  Overall, you must make sure you take the time to develop a strong PPC marketing strategy.

PPC Benefits

1. It offers instant results

The biggest benefit to PPC is that you don’t have to wait around for that traffic to come. Set up an Adwords campaign and you’ll start to see the results instantly – which is particularly helpful for investors just starting up.  Here are 20 tips to get your AdWords PPC marketing up and running.

2. It’s highly targeted

PPC offers the edge on conversions with paid results being more likely to convert. The great thing about PPC is that it is highly targeted to the customer, where-as organic traffic can be a bit more unpredictable.

Although you need to bid on keywords, Google also uses a quality score metric to decide how relevant your ad is to that user. So, you can be sure that when a person clicks on your ad, they will have a genuine interest in what you’re selling.

3. It’s protected from the “intimidating” algorithm updates

There’s nothing more frustrating for an SEO marketer than an algorithm update. The good news is that PPC is protected from algorithm updates, so no matter what changes are made, you’ll still continue to see traffic heading to your site.

You Don’t Have To Decide On One Or The Other, Leverage Both SEO and PPC Together For Even Greater Results

We usually start SEO and PPC in conjunction with each other. We start a PPC campaign to get leads coming in, in the short-term, and SEO to build up over the long-term. You can really amplify your overall results when you use SEO and PPC together.

Generate more exposure – An obvious benefit of combining SEO and PPC efforts is added visibility on the search engine results pages (SERPs). Dominating the SEO search results will greatly increase traffic and give the impression that you’re an established presence in the real estate investor market.

Increase intent keywords – Simultaneously running SEO and PPC campaigns gives you the opportunity to double the keyword data to analyze. Determine which SEO and PPC keywords have the highest conversion rates and use that information to optimize your strategy.

Use high performing ad copy and SEO content – If it works for PPC, it often works for SEO, as well.  By determining which PPC ads result in the most lead conversions, you’ll have an idea how to create title tags, meta descriptions and page content for the real estate investor blog posts you write.  The benefit, is allowing you to potentially rank higher in organic search results.  By using PPC you’ll also quickly know what works and what doesn’t.  While completely testing titles and meta tags, strictly organic, can take a long time.

Test keywords utilizing PPC before committing to SEO content – PPC ads are a great way to improve yourSEO keyword strategy. As your long-term SEO keyword strategy develops, test the conversion rate of the keywords you want to rank for with PPC ads. You’ll get immediate feedback on the effectiveness of the SEO keywords you’re after and can tailor your investor strategy.

Already doing consistent deals? Ramp up your online marketing, better track your results, maximize your SEO & PPC ROI

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

Introducing Our Advanced Marketer System featuring

 3 High Converting Websites
 SEO & Lead Generation Tools
 Access To Premium Support
 Unlimited Campaign Tracking Links
 Weekly Coaching Calls
 Track 20 SEO Rankings Per Site
 12 Content Pro Blog Posts
 +12 Premium Blog Posts A Month

B2B Content Marketing

 1 on 1 Onboarding Call
 Quarterly Strategy Calls
 First Access To New Site Styles
 Private Investor Group Access
 10% Off Our Marketplace Services

Ramp up your online marketing, better track your results, maximize your SEO & PPC ROI

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

 

Real Estate Agents & Investors – Ramp Up Your Online Marketing, Better Track Your Results, Maximize Your SEO & PPC ROI

SEO & PPC – B2B Content Marketing

What Real Estate Marketing Platform Do The Largest Wholesalers & Flippers In The Country Use? (Review)

Real Estate Marketing Platform

Advanced Real Estate Marketing Platform

 

 

It’s been almost 3 years since the last time we did it.

But today, we’re crazy excited to announce the roll-out of a brand new plan here at Carrot: Advanced Real Estate Marketing Platform  

TRY IT NOW, RISK FREE

 

Here’s a bit of the backstory…

Over the past 3.5 years, by practicing what we preach, doing business based on our Core Values, and focusing on building our product and team around what YOU, our clients, need to succeed,

Carrot members pull in well over 34,098 leads per month from the web and close countless deals that wouldn’t have happened if they had to go it alone.

High-level investors asked for it…

Carrot works with more high-level investors than any other online marketing platform in the industry… some of the largest wholesalers and flippers in the country use Carrot.

And they keep asking us for…

  • Access to other high-level Carrot users so they can share ideas
  • Access to more SEO tools and high-level strategies
  • “Front of the line” support (even faster support)
  • More ability to differentiate from other Carrot members
  • … and more

Real Estate Marketing Plan

So…

Today, for “Early Adopters”, we’re introducing, Advanced Real Estate Marketing Platform

For now… we’re rolling out this plan at an Early Adopters special rate of 25% off of the normal price for everyone who upgrades this week. Plus you’ll get our Facebook Leads MasterClass training absolutely FREE (normally $200).

We’re really excited for Carrot’s vision and crazy excited about the innovations and additions we have in store over the coming year for all Carrot members.

The vision w/ the Advanced Marketer Plan is to build out a toolset and support structure that helps investors get more of what they need to scale their online leads. More differentiation, expanded tracking, front-of the line support, access to other high end Carrot clients, and more. See what the Advanced Marketer Plan includes + lock in your 25% discount now as we add more and more features each quarter this year.

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

The Top 5 Reasons The “Advanced Real Estate Marketing” Platform Is A No-Brainer

  1. Be a part of our “inner circle” of clients. First access to all new features, help shape, our future feature set, and more!
  2. More effectively track + improve your SEO
  3. Access to other top Carrot members to share and grow
  4. Grandfathered in at 25% discount (your price will never go up!)
  5. As we develop new site styles, designs, and ways to stand out… you get first access (and sometimes exclusive access!)
  6. BONUS: Get our Facebook MasterClass Lead Gen training FREE as our gift for upgrading before Sunday at midnightCLOSED

Real Estate Marketing System

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

Save $50/mo. by signing up for this limited time promotion. Once you are in at $149/mo. you won’t pay a higher price.

More details to come. Until then… check out what the Advanced Marketer Plan is all about HERE.

Advanced Real Estate Marketing Platform

What Real Estate Marketing Platform Do The Largest Wholesalers & Flippers In The Country Use? (Review)

You Need a Advanced Real Estate Marketing System To Take Your Business To The Next Level, Right?

 Real Estate Marketing System

You Need a Advanced Real Estate Marketing System To Take Your Business To The Next Level, Right?

Last updated on 

It’s been almost 3 years since the last time we did it.

But today, we’re crazy excited to announce the roll-out of a brand new plan here at Carrot: Advanced Real Estate Marketing System

TRY IT NOW, RISK FREE

Advanced Real Estate Marketing System

Here’s a bit of the backstory…

Over the past 3.5 years, by practicing what we preach, doing business based on our Core Values, and focusing on building our product and team around what YOU, our clients, need to succeed,

Carrot members pull in well over 34,098 leads per month from the web and close countless deals that wouldn’t have happened if they had to go it alone.

High-level investors asked for it…

Carrot works with more high-level investors than any other online marketing platform in the industry… some of the largest wholesalers and flippers in the country use Carrot.

And they keep asking us for…

  • Access to other high-level Carrot users so they can share ideas
  • Access to more SEO tools and high-level strategies
  • “Front of the line” support (even faster support)
  • More ability to differentiate from other Carrot members
  • … and more

Real Estate Marketing Plan

So…

Today, for “Early Adopters”, we’re introducing, Advanced Real Estate Marketing System

For now… we’re rolling out this plan at an Early Adopters special rate of 25% off of the normal price for everyone who upgrades this week. Plus you’ll get our Facebook Leads MasterClass training absolutely FREE (normally $200).

We’re really excited for Carrot’s vision and crazy excited about the innovations and additions we have in store over the coming year for all Carrot members.

The vision w/ the Advanced Marketer Plan is to build out a toolset and support structure that helps investors get more of what they need to scale their online leads. More differentiation, expanded tracking, front-of the line support, access to other high end Carrot clients, and more. See what the Advanced Marketer Plan includes + lock in your 25% discount now as we add more and more features each quarter this year.

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

The Top 5 Reasons The “Advanced Real Estate Marketing” System Is A No-Brainer

  1. Be a part of our “inner circle” of clients. First access to all new features, help shape, our future feature set, and more!
  2. More effectively track + improve your SEO
  3. Access to other top Carrot members to share and grow
  4. Grandfathered in at 25% discount (your price will never go up!)
  5. As we develop new site styles, designs, and ways to stand out… you get first access (and sometimes exclusive access!)
  6. BONUS: Get our Facebook MasterClass Lead Gen training FREE as our gift for upgrading before Sunday at midnightCLOSED

Real Estate Marketing System

Save $50/mo. by signing up for this limited time promotion. Once you are in at $149/mo. you won’t pay a higher price.

More details to come. Until then… check out what the Advanced Marketer Plan is all about HERE.

Advanced Real Estate Marketing System

You Need A Higher Tier Advanced Real Estate Marketing Plan To Skyrocket Your Income!

Real Estate Marketing Plan

You Need A Higher Tier Advanced Real Estate Marketing Plan To Skyrocket Your Income!

It’s been almost 3 years since the last time we did it.

But today, we’re crazy excited to announce the roll-out of a brand new plan here at Carrot: Advanced Real Estate Marketing Plan

TRY IT NOW, RISK FREE

I shot a video about why we’re rolling out this plan, what’s included, and what’s next for Carrot… check it out below.

Here’s a bit of the backstory…

Over the past 3.5 years, by practicing what we preach, doing business based on our Core Values, and focusing on building our product and team around what YOU, our clients, need to succeed,

Carrot members pull in well over 34,098 leads per month from the web and close countless deals that wouldn’t have happened if they had to go it alone.

High-level investors asked for it…

Carrot works with more high-level investors than any other online marketing platform in the industry… some of the largest wholesalers and flippers in the country use Carrot.

And they keep asking us for…

  • Access to other high-level Carrot users so they can share ideas
  • Access to more SEO tools and high-level strategies
  • “Front of the line” support (even faster support)
  • More ability to differentiate from other Carrot members
  • … and more

Real Estate Marketing Plan

So…

Today, for “Early Adopters”, we’re introducing, Advanced Real Estate Marketing Plan

For now… we’re rolling out this plan at an Early Adopters special rate of 25% off of the normal price for everyone who upgrades this week. Plus you’ll get our Facebook Leads MasterClass training absolutely FREE (normally $200).

We’re really excited for Carrot’s vision and crazy excited about the innovations and additions we have in store over the coming year for all Carrot members.

The vision w/ the Advanced Marketer Plan is to build out a toolset and support structure that helps investors get more of what they need to scale their online leads. More differentiation, expanded tracking, front-of the line support, access to other high end Carrot clients, and more. See what the Advanced Marketer Plan includes + lock in your 25% discount now as we add more and more features each quarter this year.

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

The Top 5 Reasons The “Advanced Real Estate Marketing” Plan Is A No-Brainer

  1. Be a part of our “inner circle” of clients. First access to all new features, help shape, our future feature set, and more!
  2. More effectively track + improve your SEO
  3. Access to other top Carrot members to share and grow
  4. Grandfathered in at 25% discount (your price will never go up!)
  5. As we develop new site styles, designs, and ways to stand out… you get first access (and sometimes exclusive access!)
  6. BONUS: Get our Facebook MasterClass Lead Gen training FREE as our gift for upgrading before Sunday at midnightCLOSED

Real Estate Marketing Plan

Save $50/mo. by signing up for this limited time promotion. Once you are in at $149/mo. you won’t pay a higher price.

More details to come. Until then… check out what the Advanced Marketer Plan is all about HERE.

You Need A Higher Tier Advanced Real Estate Marketing Plan To Skyrocket Your Income!

Real Estate Agents & Investors – How To Generate Enough Online Traffic To Meet Your Sales & Lead Generation Needs – Free Real Estate Leads

free real estate leads

free real estate leads

Real Estate Agents & Investors – How To Generate Enough Online Traffic To Meet Your Sales & Lead Generation Needs – Free Real Estate Leads

TRY IT NOW, RISK FREE

Trevor Mauch

I think it’s safe to say… everybody wants more traffic.

In fact, every time you hear about a new real estate agency crushing it online, I know exactly how you feel: envious, resentful … discouraged.

Why?

Because over the last decade, the internet has become a universal part of the home buying process.

As of 2015, a full 92% of all home buyers — across every geographic region and age range — use the internet during their search.

What’s more, for 42% of those buyers, the internet is actually their very first step.



As of 2015, a full 92% of all home buyers use the internet during their search. Click to TweetOf course, you already know all that.

Here’s the problem …

Most real estate agents and investors simply don’t know how to generate enough online traffic to meet their lead generation needs.

As a result, we often turn to paid traffic as an answer.

But with the average cost of a single click for a location-specific phrase like “purchasing a home” sitting at $24 … paying for that life-sustaining traffic doesn’t come cheap.

The good news is paid traffic — whether from Google AdWords or social media — doesn’t have to be the cornerstone of your online marketing strategy.

In fact, it shouldn’t be.

Last year, of the 200,000+ leads our clients pulled in online, pay-per-click accounted for less than 20%.

Eighty percent of our clients’ leads — roughly 160,000 from all over the nation — came from free and organic search.

How?

Through an approach we call conversation marketing.

However, before we jump into our three-phase approach to generating more traffic and leads, let’s start with a few foundational principles.

Why You Shouldn’t Pay for Traffic If You Don’t Have To

With a subtitle like that, you might think I’m advising against using paid advertising in total.

I’m not.

There’s definitely a place for PPC and social media advertising to boost your website traffic fast, particularly when you avoid the common mistakes.

But to generate traffic, leads, and revenue over the long term, you need to create content based on your target audience’s real needs and concerns.

The difference between the two approaches comes down to separating your traffic-driving goals into two clear groups: (1) search-engine optimization (SEO) tactics to increase organic visitors — what we’ve termed conversation marketing — and (2) PPC tactics to increase paid visitors.




Knowing the differences is vital.

Why You Should Use Both SEO and PPC In Your Marketing
Efforts For Best Short And Long-Term ROI And Consistency

seo vs ppc time to results

Why you should use both SEO and PPC in your marketing efforts
Image Credit: Investor Carrot

Real Estate Professionals - Stop Losing Leads And Sales - Please Visit Here For More Money-Making Tips And Strategies

TRY IT NOW, RISK FREE

While it may sound technical, SEO really just comes down to creating search friendly content that your target audience will find helpful. We’ll get into the details of how to do this in just a minute. For now, it’s important to be aware that SEO takes a larger upfront investment of time and resources and its results don’t materialize overnight.

seo vs ppc roi

The difference between the ROI for SEO and PPC
Image Credit: Investor Carrot

However, the benefits of your investment in SEO — i.e., conversation marketing as opposed to paid sources — are profound:

  • Leads come to you. You don’t have to chase them down.
  • You position yourself as a helper versus a “bottom feeder.”
  • Higher search ranking doesn’t just mean more traffic, it also means more trust.
  • In turn, that trust turns a higher ratio of traffic into leads into deals.
  • You’re not forced into competing for the same lead everyone else is after.
  • Over time, lead cost dramatically decreases. Best of all, the more search-friendly, organic content you create, the easier generating traffic and leads becomes in the future.

Content Marketing Versus Conversation Marketing

All of the benefits listed above come directly from an approach to online marketing known as content marketing.

Since 2012, the phrase “content marketing” has exploded. Google Trends officially dubs it a “breakout,” meaning the number of global searches for the term has increased by over 5,000%.

content marketing analytics

And it’s no accident that 77% of B2C marketers and 76% of B2B marketers to say that they’ll increase their content marketing efforts this year.

free real estate leads

The explosion of all things “content” is rooted in a simple principle: add value … and add it for free.

Whether it’s in the form of blog posts, buyer’s guides, checklists, podcasts, ebooks, webinars, or email campaigns, content marketing is the leading way to provide valuable information to your target audience and increase your traffic.

However, at InvestorCarrot we’ve learned to take a slightly different approach. Instead of content marketing, our goal is to create “Conversation Marketing.”

Why?

Because ultimately, all business — online or off — revolves around human connections.

This is exactly why conversation marketing works so well. It educates and builds trust with your prospect. It gives them what they need to enter the real estate buying or selling process and complete their due diligence efforts before biting the bait.

And best of all, it connects them directly to you as their go-to source for guidance.

What Conversation Marketing Isn’t

A full 81% of buyers say that most offline salespeople talk too much. And online, the same thing is true. In fact, most online marketing doesn’t just talk too much … they virtually shout. It’s easy to see why most consumers don’t want to engage.

That means the key to starting a conversation is to listen.

Bigger Pockets hits the nail on the head by explaining the core of conversation marketing and why it works in real estate specifically:

This sector [real estate] revolves around people and relationships, you can benefit by working with integrity.

Trust and relationships are the most valuable assets in real estate whether you’re an investor or an agent.

Couldn’t have said it better.

 

Real Estate Professionals - Stop Losing Leads And Sales - Please Visit Here For More Money-Making Tips And Strategies

TRY IT NOW, RISK FREE

At InvestorCarrot, we use the term “Conversation Marketing” to define our approach to talking with both visitors and customers. Our primary aim is to talk “with” instead of taking “at”; meaning, the content we create avoids the more traditional marketing missteps of creating a one-sided conversation. This is especially important at the beginning.

What Real-Estate Conversation Marketing Is

free real estate leads

You’re in a busy restaurant. You overhear a conversation about someone trying to sell their house they just inherited and they weren’t sure if there were other ways to sell it besides working with an agent… they wanted it to get done quickly.

Scenario one, you go over and say,

“Hi Mike. We buy houses. Lemme buy your house!”

Uh. Say what? Why are you butting into my conversation?

Scenario two, you approach it as,

“Hi Mike, it’s nice to meet you. Couldn’t help but overhear you’re thinking about selling a house you inherited. Tough process sometimes. I’ve been through that too. When did you inherit the house?

Mike: Ah, it was my dads. He passed away last year but ownership was just passed to me this month and now I’m figuring out what to do next. Was thinking about renting it but I think I’d rather have less hassle and just sell.
You:  Yep I feel you. In the right situations, I actually buy houses like that and have bought several that people inherited. I’d be happy as heck to show you some of the pros and cons and just help you make sure you pick the route that’s best for you. I’ll send you a short article I wrote on selling a house you inherited actually… it’ll clear things up for you I think”

Scenario one is called interruption marketing. It doesn’t provide any human connection. It “butts in” rudely. While this would never be acceptable human behavior in the real world, sadly, it’s exactly how the vast majority of real estate website present themselves.

Scenario two is conversation marketing. It’s engaging, focuses on listening, and builds itself on questions. Helps them solve a problem by delivering value and content.

Three Phases to Get More Traffic through Conversation Marketing

core-conversation-marketing

Over the years we’ve created and perfected a 3 part process to not just get a ranking or two… but really control the conversation around your marketplace in a big way. That’s how you dominate in SEO and content marketing.



It’s basically 3 simple steps… and in this order.

  1. Your Brand – Control the convo so people see what you want them to see when they search for you
  2. Discovery – Join and control the convo around questions or problems your market is hitting the web to “ask” (type into Google)
  3. Create Evangelists – Helping your clients do your selling and content for you.

Let’s dive in!

Phase 1: Your Brand – What Are People Seeing?

free real estate leads

 

 

The first thing most people do when they make a big financial decision is hit the web to research the company they’re about to work with.

Real estate is no different.

So when you’re sending out your direct mail pieces, or doing PPC or SEO, or even your bandit signs… people are hitting the web searching for your business name or phone number to do some research on you.

What do they see when they search your business name?

Here Are A Few Examples Of Brands Or Companies When I Google Their Name…

searches

Notice the suggested searches Google is giving me… people are actively typing those phrases in consistently, so you should create content that ranks well and controls the conversation around those keywords.

Test it yourself…

Go ahead… Google your company name + your city and see what comes up. That’s what your prospects are seeing before they decide to work with you.

Here’s what it looks like when you’re controlling the conversation around your brand vs. letting your competitors control it for you or the internet decide who you are to your prospects when they search you.

This Company Purposefully Controls The Top 5 Spots When You Google Their Name With Very Credible And Positive Content

free real estate leads

Here’s a company that my consulting business works with that sells $600mm/yr in flooring and we helped them control the conversation around their brand in a big way.

Notice The Videos We Created And 2 Articles That Are Ranked 1-3 For This Brand Related Search?

hlstd-brand

Before, when you searched that phrase it was nothing but a few sites where those few negative nancy’s posted a bad review on their personal blog bashing the product. When in actuality on Home Depot.com the product rating was stellar and reviewed by tens of thousands of happy customers. Those couple bad apples raise to the top in Google.

So we wrote down all of the keyword phrases that came up in Googles suggested search box around our company and created videos and articles optimized to rank well for each on.

We teach you how to optimize your posts and videos to rank well in Google in our 3 Lead Per Day Training for Carrot members. 

Google your company name, that’s what your prospects see whether you like it or not.  Click to Tweet

Action Items:

  1. Google your own company name + the name of your primary city. i.e. – “ABC House Buyers Charlotte”. Then write down all of the Google suggested searches that come up as you’re typing in your search that are related to your brand. If you’re brand new or not a big investor, you likely won’t have any suggested searches pop up quite yet that are related to your business.But common ones house sellers type in when they’re researching a house buying company are…
    reviews
    scam
    bbb
    [your main city]Type those into Google and see what comes up. Are you ranking well for any of the top 5 results? If not, you need to create content on your site that optimizes for that keyword. At Carrot, we automatically optimize your “About” page for your company name and location, so that’s done for you. But to really control the conversation you may want to create more content.
  2. Create content and a video or two to rank for that content.  Then launch it on your website and put it up on YouTube. Basically title the YouTube video the exact keyword phrase you’re going after. If you’re going after the keyword phrase “ABC House Buyers reviews” you should upload a testimonial video from a client of yours and name the video title that in YouTube.

Easy eh? Then every month search the phrases around your company name and see where you stand.

Even 1 lost deal because your client sees something online about you that makes them at all uneasy (including not finding anything about you at all) could cost you tens of thousands of dollars.

 

Phase 2: Discovery – What Are People Searching To Solve Their Real Estate Problems?

free real estate leads

The best way to increase your traffic — without being forced to pay for it — is through content creation and getting that content ranked well in Google.

That content will be the backbone of your conversations.

This phase is joining the conversations and hopefully eventually controlling those online conversations as people are going online to “discover” the solutions to their problems and the answers to their questions.

The need for content is universal online is because search engines like Google will only consider your website to be an authority if the content you create (1) revolves around the keywords your ideal customers are already using and (2) that content itself is valuable enough to be shared and linked to by sites and businesses other than your own.

However, never forget the aim of conversation marketing: getting more visitors to your website by actually helping them.

This means understanding your prospect’s buying cycle in addition to your valuable keywords so that you know what type of content to create. Here’s an overview from InMan of what the typical real-estate buying cycle looks like:

free real estate leads

Image Credit: InMan

The first three phases are where you need to educate and start conversations for maximum impact and traffic:

  1. Dreaming:
    This is the earliest stage of the “buying” process when the prospect has an initial thought to buy or sell a property (or note, or land, etc.).
  2. Initiating:
    The initial thought has dug in a little deeper and the prospect tentatively starts exploring online. This is where your real estate investing business can address a need, by providing content using search terms the prospect uses to search for information. Like “How to sell a house I inherited in Dallas”.  They’re starting that conversation online… will you engage with them or let your competitors?
  3. Shopping:
    If you’ve already “nabbed” your prospect with value-add content in the first two phases and have their email address on your list, this is where you start reaping your rewards. Only when your company has helped educate and build trust with a prospect they are likely to turn to you when they’re ready to officially engage.

Small and large businesses alike often make the fatal marketing mistake of trying to be all things to all people.

Kind of like trying to cram everything on one site for house buyers, house sellers, renters… etc.  And you shouldn’t use the same site for motivated house sellers and cash buyers for your content either (like we teach here in this article).

Instead, it’s vital to get focused on the handful of brand-defining specialties that make you stand out.

Take Business Insider’s graphic These 10 Corporations Control Almost Everything You Buy as an example. Notice that in the middle of the image are the 10 corporations that own most of the goods we buy.

However, when it comes to what you actually purchase, their subsidiaries are responsible for doing the work:

corporation - brand marketing

The point is obvious: while there are only about 10 corporations in the driver’s seat, each has created distinct brands to actually sell their various goods and services.

Why?

Because if they didn’t separate their brands into specific niches, they’d struggle to market themselves effectively.

Regardless of your size, the same principle is true for you as a real estate investor or agent.

Who is someone going to pick if they’re trying to sell a house they inherited?

The company where the website says they “specialize in buying inherited properties for top dollar” and where they have content that talks about selling an inherited property…

… or the company that just says “We buy any house”?

I know I’d probably pick the company that seems like it has a specialty in the situation I’m in.

That’s why the this phase of conversational marketing doesn’t involve asking yourself, “Who do I want to be?”

Instead, it focuses on the far more conversational question: “Who do I want to reach?”

In other words … your audience.

Thankfully, deciding who you want to reach and digging into what they like, love, and hate, doesn’t take divination, a crystal ball, or even brainstorming.

There are a host of online tools that can help you get to know the people you want to reach.

Where should you look?

Go after the low-hanging fruit first:

  • Social media sites
  • Question and answer sites like Quora
  • Forums your target audience belong to
  • Popular blogs in your niche

In addition to the usual suspects, Placester provides a detailed list of online resourcesto try out.

The benefits of identifying a single-target market — e.g., “first time home buyers with less-than-perfect credit in the Portland area” — versus trying to be all things to all people — e.g., plain vanilla “home buyers” — are enormous.

And this is true not only from a marketing point of view, but also from a service perspective.

For instance, more and more people are turning to social media channels to share their home-buying experience and provide feedback, whether good or bad.

By paying attention to what real-life people are saying within your chosen niche you can discover things like:

  • What are their struggles, fears, and anxieties?
  • What reasons motivated them to want to sell a property or buy one?
  • What are their dreams and expectations?
  • What is it that they’re really looking for in a house buying / selling service?
  • What do people who’ve completed their first purchase or sold their house wish they’d known at the start?

Again, the important thing with conversation marketing in the real estate investment and agent business is not to think long and hard about you and the words you want use, but rather, to pay attention to your ideal customers and the words they themselves are already using.

That point about “the words they’re already using” is massive.

Conversation marketing aims at generating organic traffic not paid traffic.

This means you have to organize your approach around specific keywords that are optimized to improve your search engine rankings for phrases your prospects are actually searching online. Conversations they’re starting.

The search phrases that drive more traffic to your website — and are easiest to rank for (i.e. less competition) — are the ones that are more specific. These are called “long-tail keywords” because they contain more than one or two words.

free real estate leads

This graph shows that the most effective keywords for search engine purposes are long-tail

For example, rather than casting your keyword-net wide with a phrase like “selling a house,” use long-term keyword phrases that your audience is actively talking about:

“selling an inherited house”

“selling a house after a divorce”

“selling rundown house without making improvements”

Our own SEO Keyword Bible for Real Estate Investors can guide you step by step through this entire process.

free real estate leads

Ubersuggest is another fantastic tool you can also try to spark off ideas for long-tail keyword phrases.

Example Of Using Ubersuggest To Find Topics To Write About

ubersuggest keyword platform

This was a search I did on Ubersuggest for the term “express home buyers”

Now that you’re armed with the best keyword phrases that your target audience are already using to find solutions to their real estate needs, you’re ready for the next step: creating amazing content around the keyword phrase of your choice.

However, simply having amazing content isn’t enough.

You also have to ensure that content works on a technical front. This is even more important today because search engines now judge the value of a site based on its design as well as its speed.

My suggestion is that you look for a designer or a proven website system like Carrot who is familiar with websites that perform well in the real-estate industry specifically.

This option may be slightly more expensive than the “get a website for $90” deals, but will save you from going to the trouble of setting up a website — content and all — only to discover months later that technical issues are holding you back from bringing in traffic.

Once you’ve created a base of content to address the first three stages of the buying cycle do not simply let it sit there.

Instead, repurpose it.

Repurposing your existing content is hands down the best way to create new content … without having to create new content.

As soon as a particular piece of content (like an article) show signs of performing well — i.e., generating traffic or even things as simple as comments or social shares — turn that article into a video or a SlideShare presentation. Make it the topic of a video. Pick one specific point in the article to expand on it in an entirely new post. Or even bundle together your best articles into an ebook on a landing page.

The truth is you can create untold variations of a single idea. Content Marketing Institute’s How to Turn 1 Idea Into 2 Months of Content Marketing (and More) and Buffer’s The Ultimate Guide to Repurposing Content: 12 Ways to Extend the Life of Every Article You Write offer exceptionally practical and creative way to do this.

After you’ve created and repurposed your content, don’t make the mistake of thinking your conversations will take care of themselves.

Our third and final phase is the real key.

Phase 3: Evangelism – Helping Customers Do Your Selling For You

core-conversation marketing-evangelism

Evangelism is the last phase of the conversation marketing model you’ll need to lock down.

Simply put: creating evangelists means turning your best clients into your best salespeople.

This involves being intentional not just about sharing your content directly with your best customers — in the hopes that they’ll go forth and do likewise — but including them in that content itself.

For instance, if you spend any time at all on our website, you’ll notice there’s hardly a single page that doesn’t include a customer testimonial or case study.

On our homepage, we include three glowing recommendations front and center, right under our hero image:

hero image customer stories

On our Features page, we add one immediately before the call to action:carrot testimonials

See how this top investor uses one of his client stories to squash the “too good to be true” thoughts going through some sellers minds. It empowers your clients to be evangelists for your brand and your company.

testimonial real estate investing

Here’s what happens when you help your clients spread the word about your company and service. They do the selling for you!

This happy house seller has already referred 3 people to this Carrot client

atl-testimonial

You could even make a nice “Stories” page like we have on our site and have built into Carrot websites:

Our Client Stories Page In Action

investorcarrot stories page

And… One Of Many Client Testimonials On This Investors Site

borger-evangelist

Why all this focus on our customers?

Because we know the cold, hard truth: selling yourself is hard. Letting the people who’re already wildly delighted with your service sell you … is easy.

Ironically, selling yourself means engaging in the very marketing behaviors that inhibit genuine conversations.
Letting the people who’re already on your side sell you, that’s how you start a genuine conversation.

Video is the most powerful form of evangelistic content, so make a real effort to get your content — especially repurposed content — into video format.

If creating video content sounds daunting, it shouldn’t.

Here at InvestorCarrot we’ve produced a host of “Customer Stories,” all of which boil down to little more than webcam-recorded conversations with some of our greatest success stories:

Example Of A Simple, Low Production Video We Shot To Help Tell A Customer Story (in their words)

And you know why they work?

Because the format of those stories grows directly out of our overall approach itself:conversations not selling.

You can do the exact same thing as a real estate investor or agent.

It’s all about the conversations…

Most entrepreneurs and small business leaders are overwhelmed by online marketing tactics meant to increase traffic.

Why?

Because there are so many opinions, so many tools, and so many methods.

On top of that, your prospects are equally overwhelmed. They’ve been exposed to scammers and self-centered agents alike, both of which make it clear that they’re only interested in one thing: making a quick buck.

Conversation marketing won’t make you an overnight internet celebrity.

It takes investment, insight, patentice, and a bit of creativity.

But by following our proven three-phase method … you can dramatically increase your traffic without having to pay for it. Remember, of the over 200,000 leads our clients generated last year, less than 20% came from paid traffic… the majority of them came from Conversation Marketing.

Best of all, you’ll position yourself as a genuinely helpful resource and the expert in your area which makes it so you’re not a commodity anymore. After all, people are people and every great relationship — business or otherwise — always starts with a conversation.

Real Estate Professionals - Stop Losing Leads And Sales - Please Visit Here For More Money-Making Tips And Strategies

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Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin. If You Decide To Use Any Of Our Systems They All Come With A 30 Day Money Back Guarantee, Also, We Have System Plans To Fit Any Budget No Matter How Big Or Small.  Also, We Customize Mastermind Groups That Can Help You Master And Convert In Multiple Real Estate Niches.   But Above All, Get Some Content Marketing Going On Your Real Estate Websites This Week! 

 

Real Estate Agents & Investors – How To Generate Enough Online Traffic To Meet Your Sales & Lead Generation Needs – Free Real Estate Leads

 

Free 90 Day Step by Step Real Estate Lead Generation And Conversions Action Plan

real estate marketing

real estate marketing

Free 90 Day Step by Step Lead Generation And Conversions Action Plan

Get a step by step breakdown of how to leverage InvestorCarrot’s online inbound marketing platform to attract sellers, buyers, and tenants.

Download 90 Day Action Plan
Download Action Plan

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It only takes a few clicks and you have a real estate investor website up and running. But what do you do after that?

How do you generate inbound marketing leads for your real estate investing business? Should you focus on PPC and Craigslist to get your first seller leads or to build your cash buyers list?

What about a time table? When should you have these marketing strategies in place for your real estate investing websites?

InvestorCarrot’s 90 Day Inbound Marketing Action Plan will help you break down exactly what to do to get your first 100 cash buyer leads and your first 30 seller leads.

Download the Action Plan ›


real estate marketing

 

Once you have the action plan use the guide as a checklist and methodically work your way through the guide. By the end of the checklist these online marketing tips for real estate investors will help you drive more traffic and convert more leads.

If you don’t have an InvestorCarrot account implementing these marketing strategies on your website could be more difficult, take more time, and be less effective. If you want to learn how real estate investors are generating 15,000+ leads every month and ranking for more 1st page Google keywords check out a demo at oncarrot.com/demo.

Over there you will see just how easy, feature packed, and awesome an InvestorCarrot website is, and how powerful it can be for your online real estate investing business. If you are marketing for motivated sellers, cash buyers, rent to own, or note buyers you need to take a demo and see InvestorCarrot can offer.

real estate marketing

Inbound marketing for real estate investing is a great use of your time, but you have to make it work by doing putting the right processes in motion.

Not every investor will want to use search engine marketing for their website, and that is okay, use this guide and action plan as a way of understanding what is right for your business.

We will be updating this page with a webinar to help you get the most out of the action plan so you can implement it in your real estate investor marketing strategies.

Carrot Sites Are Built To Perform & Attract Leads

Our built in SEO Tools, Carrot conversion methodology, and commitment to providing great training and support all combine to provide high achieving investors the right mix of technology and strategy to get the results you need to grow your business.

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Free 90 Day Step by Step Real Estate Lead Generation And Conversions Action Plan