How to Profit with PPC Marketing With A Small Budget

Pay Per Click Advertising 

Pay Per Click Advertising 

How to Profit with PPC Marketing With A Small Budget


PPC Marketing – Pay Per Click Advertising 

Create a Tsunami of Prospects With PPC Marketing By Paul Chatwin

PPC Marketing, commonly known as Pay Per Click Marketing is a popular method of promoting your web site or business on the internet allowing traffic to be driven to your website sometimes within hours rather than weeks or months as with more traditional page ranking methods such as SEO. Commonly found on search engines, PPC advertising revolves around sponsored links that are typically in the form of text ads. These are usually placed at the top or to the right of the organic search results (usually in a coloured or shaded box). An advertiser pays an amount of money for visitors who click on these links and land on his or her web page. Pay Per Click advertising involves bidding for the top or leading positions on search engine results pages and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services. Generally, the rule has always been the higher the bid, the higher the spot on the search results. This has changed slightly in recent times with the addition of a quality score introduced by Google. However, essentially the idea is to get as high as you can in the listings so more people will find the ad (and click on it) to go to your website.

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Advertisers would then pay the bidding price every time a visitor clicks through to their website. PPC advertising is also known under the following names/variations: Cost Per Click (CPC) Pay Per Position Pay Per Ranking Pay Per Performance Pay Per Placement. Setting up a PPC campaign would typically involve the following procedures. Opening an account with a selected PPC search engine provider (usually free) Researching and organizing a keywords list or phrases known as long tail keywords relevant to your business. Bidding on the keywords or phrases to determine your position in the rankings. Constructing a compelling attention grabbing ad copy. Setting up a ‘landing page’ for your ads that will convert your prospects like crazy. Placing the advertisement in the search engine. There are numerous benefits to Pay Per Click advertising that can make it a very effective way of promoting a business ‘online’. You can launch almost immediately. PPC advertisements are implemented very quickly. They can go live within an hour after winning the bid and paying for it. PPC provides you extremely targeted traffic. The whole process of browsers clicking on a link that they are interested in narrows visitors down into ‘qualified’ prospects who are actually looking for specific products and/or services that you offer. PPC advertising provides additional traffic to your site, other than the organic search engine results that you may get from your SEO efforts, thus widening your reach. Track and monitor your campaign. PPC advertising uses a tracking system that will record who comes to the website and what they do once they arrive. You can track the length of their stay on the site and the number of pages (including the actual pages) that they view. These are invaluable tools allowing you to monitor statistics such as your return on investment (ROI), the acquisition cost of each visitor and customer conversion rates allowing you to see the percentage of visitors that are converted to customers once they reach your landing page. There are some important things to consider and adhere to when planning a pay per click campaign: 1. Understand your product and the reasons people would want to buy it. Understanding this allows you to determine which keywords or phrases will trigger the best reaction in your prospects, thus giving them a motivated reason to click on your ad. 2. Determine your daily or monthly budget and stay with it. This means keeping your budget in the forefront of your mind and not getting drawn into bidding wars. If a chosen phrase is too expensive then research another one. You might be bidding against a large corporation with very deep pockets. 3. Learn how to bid sensibly and effectively. A bid that is too high will rapidly wipe out your budget, while a bid that is too low can lose you a high and relevant spot on the page rankings. Carry out research on your competition. Discover how much are they are bidding on similar words? 4. Watch your profit margin. The purpose of the campaign is to return more in sales or leads than it costs you to get them. Measure your margin against your spending. Know when to pull out of the campaign.

Pay Per Click Advertising 


5. Don’t just guess on your keywords. Carry out some research using the free Google AdWords tool. Make an informed decision about which keyword phrases to bid for. Focus on specific and niche keywords. Avoid general terms and phrases. For example “Best Prices for Televisions” is very general whereas “Best Price for Sharp 54-inch Super Widescreen TV Model XYZ” is far more focussed and probably a cheaper keyword. 6. Construct compelling ads. A good PPC ad is one that grabs the prospect by the eyeballs and can command a call to action. There are several approaches to this: Major benefits (Lose weight) Direct Instructions (Go there now) Discount offers Free goods, reports or information Testimonials. Famous celebrity/endorsements Money back guarantees Free trials Reverse Psychology (Get it now, this offer may be withdrawn at any time, scarcity etc) 7. Maintain a professional-looking site. Your landing page should be optimized to convert. After all, you’ve paid real money to get the prospect to your site, so now is the time to sell them what they want. 8. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. Your website should be simple and designed in such a way that it will be easy to navigate and fast to load. Avoid animated start ups forcing your visitor to sit through a fancy flash introduction. Most visitors won’t share your love of the creative. They will simply click away. 9. Include contact details to create a good impression and a feeling of security among potential customers. After all, the visitor may well be new to your site and knows nothing about you, your products or your services. By using these simple rules and taking the time to learn about the various tools that are available, PPC advertising can be an effective marketing strategy that will maximize your return on investment and drive visitors and sales to your site much quicker than SEO alone Paul Chatwin is an experienced internet marketer and e-book creator specializing in both free and paid SEO strategies to get your website noticed. Get your site noticed today and grab your FREE copy of Paul’s Essential Beginners Guide to PPC and other strategies. Go to:> and get your FREE copy now Article Source: Article Source: PPC Marketing

PPC Marketing – Pay Per Click Advertising 

[Infographic] How SEO & PPC Can Help You As A Real Estate Investor Or Agent – Search Engine Marketing

Search Engine Marketing


[Infographic] How SEO & PPC Can Help You As A Real Estate Investor Or Agent – Search Engine Marketing


The age old question for real estate investors and agents… SEO or PPC for real estate investing leads? Which one do I start first and which one is right for me?  Well, we whipped up a handy infographic to walk you through some of the most important things to consider when looking at SEO or PPC to help attract leads online for motivated house sellers, rent to own tenants, buyers and basically any other type of lead.

At first glance you may be thinking… “But both SEO and PPC are basically going after the same people searching the same phrases… shouldn’t I just do both?”

Choosing how to drive traffic to your real estate investing website and how to ramp things up is a pretty darn important decision. Yes, both are ways to get you in front of the motivated house sellers, cash buyers, tenants, rent to own tenants, note sellers… yadda yadda yadda… but both are fundamentally different and they each have massive pros and cons that you should consider.

For instance, as you’ll see below…

… the amount of time and money you have to invest in your online marketing is going to dictate whether SEO or PPC is best for you right now. One gets leads more quickly, but requires a money budget to launch. While the other one takes longer to get results, but can yield the single highest ROI (return on investment) of any online marketing strategy we use.

Learn more about the differences of SEO and PPC marketing as a real estate investor in the infographic below, and if you enjoy it share it up online!


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Let’s Sum It Up For You…

When you’re looking at SEO and PPC to attract real estate investing leads like motivated sellers, cash buyers, tenant buyers, etc…  here are a few things to consider.

How SEO Can Help You As A Real Estate Investor Or Agent

The goal of any solid SEO strategy is to get your real estate investor site showing up at the top of search engine results pages. And, even more importantly, in the top spots of Google, specifically. If you aren’t one of the sites that is on top, you won’t be getting the sort of traffic you need.

SEO can also build trust in the eyes of the potential lead.  Research of search trends has shown that 90% of clicks go to organic SEO.  SEO is about building your authority, demonstrating your relevance and getting your site matched to the right search keywords. It can be a long-term process, but one that is essential to your website’s performance.  Once you have the necessary building blocks of how to achieve high rankings in search engines, the sky’s the limit!

SEO (Organic) Search Engine Results

Search Engine Marketing

SEO / Content Marketing Benefits  

1. It’s free if you do it yourself

A clear benefit to SEO is that it’s free to do. Unlike PPC, you don’t have to pay for it.  You just need to invest your time implementing the best practices across your site.

But with that, comes a whole check list of ‘best practices’ including making sure it’s search engine spider accessible, responsive, has unique content, targeted keywords and optimized meta data – just to name a few.

2. It’s more likely to drive more consistent traffic in the long run (if you implement a solid SEO plan)

That’s because people tend to be more attracted to SEO (organic) results as they trust them so much more than a paid sponsored link.

3. It will drive better ROI long-term

The great thing about SEO is that once you’ve implemented the best practices onto your site, the only way is up. Make your way to the top and your brand is automatically perceived as reputable, and your ROI will continue to rise. In the long run, your investment and work into building those rankings goes down as your traffic climbs… meaning a lower cost per lead.

4. Not just for blog posts… try it on your YouTube videos for faster results

Grab a little bit more of the search engine results page via video.  Video is big right now and YouTube is hugely important to search results. Optimize your YouTube videos and descriptions with keywords that search engines like.

First Page of Search Engine Results for We Buy Houses Pittsburgh

Search Engine Marketing

How PPC Marketing Can Help You As A Real Estate Investor Or Agent

If you want the potential for immediate results or your website is in the process of ranking high, but just isn’t there yet. PPC might be the way to go.  If you have the budget, it’s possible to get an ad in the top three spots on the search results page fairly quickly, but it might cost you.
But…utilizing effective PPC techniques such as long-tail keywords and location targeting, you can build highly targeted campaigns. So, you can place ads in-front of the right searcher at the right time.  Overall, you must make sure you take the time to develop a strong PPC marketing strategy.

PPC Benefits

1. It offers instant results

The biggest benefit to PPC is that you don’t have to wait around for that traffic to come. Set up an Adwords campaign and you’ll start to see the results instantly – which is particularly helpful for investors just starting up.  Here are 20 tips to get your AdWords PPC marketing up and running.

2. It’s highly targeted

PPC offers the edge on conversions with paid results being more likely to convert. The great thing about PPC is that it is highly targeted to the customer, where-as organic traffic can be a bit more unpredictable.

Although you need to bid on keywords, Google also uses a quality score metric to decide how relevant your ad is to that user. So, you can be sure that when a person clicks on your ad, they will have a genuine interest in what you’re selling.

3. It’s protected from the “intimidating” algorithm updates

There’s nothing more frustrating for an SEO marketer than an algorithm update. The good news is that PPC is protected from algorithm updates, so no matter what changes are made, you’ll still continue to see traffic heading to your site.

Actual Stats On A Motivated Seller PPC Campaign In December 2015
Search Engine Marketing

You Don’t Have To Decide On One Or The Other, Leverage Both SEO and PPC Together For Even Greater Results

We usually start SEO and PPC in conjunction with each other. We start a PPC campaign to get leads coming in, in the short-term, and SEO to build up over the long-term. You can really amplify your overall results when you use SEO and PPC together.

Generate more exposure – An obvious benefit of combining SEO and PPC efforts is added visibility on the search engine results pages (SERPs). Dominating the SEO search results will greatly increase traffic and give the impression that you’re an established presence in the real estate investor market.

Increase intent keywords – Simultaneously running SEO and PPC campaigns gives you the opportunity to double the keyword data to analyze. Determine which SEO and PPC keywords have the highest conversion rates and use that information to optimize your strategy.

Use high performing ad copy and SEO content – If it works for PPC, it often works for SEO, as well.  By determining which PPC ads result in the most lead conversions, you’ll have an idea how to create title tags, meta descriptions and page content for the real estate investor blog posts you write.  The benefit, is allowing you to potentially rank higher in organic search results.  By using PPC you’ll also quickly know what works and what doesn’t.  While completely testing titles and meta tags, strictly organic, can take a long time.

Test keywords utilizing PPC before committing to SEO content – PPC ads are a great way to improve your SEO keyword strategy. As your long-term SEO keyword strategy develops, test the conversion rate of the keywords you want to rank for with PPC ads. You’ll get immediate feedback on the effectiveness of the SEO keywords you’re after and can tailor your investor strategy.

Share This Infographic With Others And Get To Work!

Driving traffic to a high converting lead generation website is important.   You can achieve high ROI, whether you’re using SEO, PPC or in combination.  This is why you might need to work with a search marketing team.  If you need help, get in touch with us today.  We can take on SEO and/or PPC marketing for you.  Or, take a demo of our online marketing software.  


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[Infographic] How SEO & PPC Can Help You As A Real Estate Investor Or Agent – Search Engine Marketing