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SEO Tutorial For Beginners: Learn What It Really Takes To Rank A Website On Google … It’s Really Simple

SEO FOR BEGINNERS: Learn what it really takes to rank a website on Google … It’s really simple

SEO FOR BEGINNERS: Learn what it really takes to rank a website on Google ... It's really simple

Learn SEO the easy way

SEO doesn’t have to be complicated.

Inside you’ll learn:

– The only two things that you need to know to guarantee your seo rankings

– How to apply ON PAGE SEO in your websites… step by step w/ examples

– How to build the best backlinks for free

– How to rank in as little as 5 days

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SEO Tutorial For Beginners: Learn What It Really Takes To Rank A Website On Google … It’s Really Simple

Real Estate Investors And Agents – What Problems Are Keeping Your Business From Moving Forward?

 

 

Image result for investorcarrot

 

Historically the real estate industry has been a slow adopter of technology, but it depends heavily on which issue you are referring to. Real estate is highly localized, highly fragmented with strong differences between the various aspects (residential vs. commercial, buying vs. leasing, institutional vs. ‘mom & pop’ ownership).

You have to look at it from eyes of consumer, real estate is one of the oldest businesses and among the stodgiest to change, RE is not one to shift gears to technology easily. But things are changing.

There is no doubt that the residential real estate industry in the United States is incredibly inefficient. One economist calculated that it creates $8bn in “economic waste”.
(here is a recent article in The Economist that spells it out: http://www.economist.com/node/21…)

So why hasn’t anyone Craigs Listed, or Amazon’d,  or iTunes’d it?

It is not for lack of trying, but one economist’s “waste” is another industry’s profit. Since the residential real estate industry is specifically geared to generate that waste, it is no surprise that it is very good at protecting it, literally at the expense of buyers and sellers.

It is also an aging industry — the average age of agents and brokers ranges from mid to late 50’s. Plus,  unlike news, classified ads, travel, or music which are consumed frequently by almost everyone,  homeowners are a smaller subset of the population and they encounter the industry about once every 10 years. That fact alone will slow the pace of change.

The National Association of Realtors (NAR), MLSs, big brokers, franchises, and sites like Trulia and Zillow all have a vested interest in quantity over quality when it comes to real estate agents and the industry has captured its regulators at the state level.

That is why state standards are a joke and anyone with a pulse can pass the real estate licensing test. This leads to an agent over-population that is mostly older part-timers and that experiences a lot of churn — two factors that make it difficult for a technology driven solution to take hold on the ground at present.

Add up the billions NAR and the MLSs have on top of their ability to change the rules as they see fit (which they push until the DoJ steps in and they make some half-assed concessions) and it is apparent how they have been able to fend off any significant change to their business models.

The clock is ticking, though. This graying industry will either retire or die and in a few years almost all of its customers are going to be people who grew up with technology and know how to use it.

This Is Why You Need A Proven Real Estate Lead Generation And Conversions System!

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Want to be more hands off?

Carrot can offer a lot more than just a webiste. Our marketplace has services like having us set up your website for you, ongoing marketing implementation (SEO & PPC) and 100% custom written content. View our marketplace to see these and more add-on services

I wish I would have done it a long time ago. My conversion as compared to before is unbelievable.

Steve LondeauSTEVE LONDEAU
Steve Buys Houses Fast

I was laid off from my job and June and decided to go full-time into wholesaling and purchase InvestorCarrot even though my wholesaling business was in debt. I just closed two deals in the last two weeks and am closing on one this week.

Tim OppeltTIM OPPELT
GoldenOpp Real Estate Solutions

I started leveraging InvestorCarrot websites and not only was I able to claim the number one ranking but I get leads consistently. Carrot has become one of the biggest assets of my business.

Mike BorgerMIKE BORGER
Oahu Home Buyers

Still Have Questions Before Signing Up?

What happens after I join?

First you’ll enter a few simple things about your business so we can personalize your experience. Then launch and personalize your websites. Next pick your traffic plan and you’re off!

Does my plan include hosting?

Yes, all plans come with secure and fast hosting. That means you don’t have to worry about server security, backups, and all that tech stuff.

Is there a set-up fee?

Nope. Unlike other website service, there are no setup fees to get started. Just pick a plan and launch a site.

Can I move my current website to InvestorCarrot?

You can move your domain over to InvestorCarrot. Your site, will not come over but if there are certain things (like logo, testimonials, content, etc) you can upload them in your Carrot account.

Why would I need 3 websites?

Great question. Most investors will use one to target cash buyers and another site to target motivated sellers. That way the content and messaging on your site is targeted and gives value.

Does Carrot do the SEO for me?

When we set up your site we’ll ask you some questions that will help us do an initial search engine optimization jumpstart for your site. Often times this jumpstart helps our customers sites get ranked for popular searches in their local area within 2 weeks… but if you really want to get great results you should continue your SEO processes even after your site is set up.

What if I want to change the content?

We recommend you tweak the content to fit your business’s needs. If you want to edit something, feel free. We have plenty of tutorials showing you how to customize your website.

What happens if I want to cancel?

We would be bummed to see you go. But simply go into your account and request a cancellation…that’s it. If you are within 30 days we will honor our 30 day money back guarantee

Does Carrot provide phone support?

To keep our costs low (and pass the savings on to you) we have phone support on as needed basis. We try our best to respond to all emails within 24 hours. If you have something to discuss that cannot be done via email, just shoot us an email and request a phone call. We would be happy to set up a time to chat.

What makes InvestorCarrot better than other website builders?

Wow, this could get long. InvestorCarrot isn’t out to win design awards. We focus on data driven websites…which means we are constantly testing our websites to make sure they perform. For more information check out our Carrot Methodology.

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Real Estate Investors And Agents – What Problems Are Keeping Your Business From Moving Forward?

 

You Need A Proven Real Estate Lead Generation And Conversions System!

 

 

 

Real Estate Agents & Investors – How To Generate Enough Online Traffic To Meet Your Sales & Lead Generation Needs Without Paying For It

Real Estate Agents & Investors – How To Generate Enough Online Traffic To Meet Your Sales & Lead Generation Needs Without Paying For It

Trevor Mauch

I think it’s safe to say… everybody wants more traffic.

In fact, every time you hear about a new real estate agency crushing it online, I know exactly how you feel: envious, resentful … discouraged.

Why?

Because over the last decade, the internet has become a universal part of the home buying process.

As of 2015, a full 92% of all home buyers — across every geographic region and age range — use the internet during their search.

What’s more, for 42% of those buyers, the internet is actually their very first step.

As of 2015, a full 92% of all home buyers use the internet during their search. Click to TweetOf course, you already know all that.

Here’s the problem …

Most real estate agents and investors simply don’t know how to generate enough online traffic to meet their lead generation needs.

As a result, we often turn to paid traffic as an answer.

But with the average cost of a single click for a location-specific phrase like “purchasing a home” sitting at $24 … paying for that life-sustaining traffic doesn’t come cheap.

The good news is paid traffic — whether from Google AdWords or social media — doesn’t have to be the cornerstone of your online marketing strategy.

In fact, it shouldn’t be.

Last year, of the 200,000+ leads our clients pulled in online, pay-per-click accounted for less than 20%.

Eighty percent of our clients’ leads — roughly 160,000 from all over the nation — came from free and organic search.

How?

Through an approach we call conversation marketing.

However, before we jump into our three-phase approach to generating more traffic and leads, let’s start with a few foundational principles.

Why You Shouldn’t Pay for Traffic If You Don’t Have To

With a subtitle like that, you might think I’m advising against using paid advertising in total.

I’m not.

There’s definitely a place for PPC and social media advertising to boost your website traffic fast, particularly when you avoid the common mistakes.

But to generate traffic, leads, and revenue over the long term, you need to create content based on your target audience’s real needs and concerns.

The difference between the two approaches comes down to separating your traffic-driving goals into two clear groups: (1) search-engine optimization (SEO) tactics to increase organic visitors — what we’ve termed conversation marketing — and (2) PPC tactics to increase paid visitors.

Knowing the differences is vital.

Why You Should Use Both SEO and PPC In Your Marketing
Efforts For Best Short And Long-Term ROI And Consistency

seo vs ppc time to results

Why you should use both SEO and PPC in your marketing efforts
Image Credit: Investor Carrot

While it may sound technical, SEO really just comes down to creating search friendly content that your target audience will find helpful. We’ll get into the details of how to do this in just a minute. For now, it’s important to be aware that SEO takes a larger upfront investment of time and resources and its results don’t materialize overnight.

seo vs ppc roi

The difference between the ROI for SEO and PPC
Image Credit: Investor Carrot

However, the benefits of your investment in SEO — i.e., conversation marketing as opposed to paid sources — are profound:

  • Leads come to you. You don’t have to chase them down.
  • You position yourself as a helper versus a “bottom feeder.”
  • Higher search ranking doesn’t just mean more traffic, it also means more trust.
  • In turn, that trust turns a higher ratio of traffic into leads into deals.
  • You’re not forced into competing for the same lead everyone else is after.
  • Over time, lead cost dramatically decreases. Best of all, the more search-friendly, organic content you create, the easier generating traffic and leads becomes in the future.

Content Marketing Versus Conversation Marketing

All of the benefits listed above come directly from an approach to online marketing known as content marketing.

Since 2012, the phrase “content marketing” has exploded. Google Trends officially dubs it a “breakout,” meaning the number of global searches for the term has increased by over 5,000%.

content marketing analytics

And it’s no accident that 77% of B2C marketers and 76% of B2B marketers to say that they’ll increase their content marketing efforts this year.

b2c content creation

The explosion of all things “content” is rooted in a simple principle: add value … and add it for free.

Whether it’s in the form of blog posts, buyer’s guides, checklists, podcasts, ebooks, webinars, or email campaigns, content marketing is the leading way to provide valuable information to your target audience and increase your traffic.

However, at InvestorCarrot we’ve learned to take a slightly different approach. Instead of content marketing, our goal is to create “Conversation Marketing.”

Why?

Because ultimately, all business — online or off — revolves around human connections.

This is exactly why conversation marketing works so well. It educates and builds trust with your prospect. It gives them what they need to enter the real estate buying or selling process and complete their due diligence efforts before biting the bait.

And best of all, it connects them directly to you as their go-to source for guidance.

What Conversation Marketing Isn’t

A full 81% of buyers say that most offline salespeople talk too much. And online, the same thing is true. In fact, most online marketing doesn’t just talk too much … they virtually shout. It’s easy to see why most consumers don’t want to engage.

That means the key to starting a conversation is to listen.

Bigger Pockets hits the nail on the head by explaining the core of conversation marketing and why it works in real estate specifically:

This sector [real estate] revolves around people and relationships, you can benefit by working with integrity.

Trust and relationships are the most valuable assets in real estate whether you’re an investor or an agent.

Couldn’t have said it better.

At InvestorCarrot, we use the term “Conversation Marketing” to define our approach to talking with both visitors and customers. Our primary aim is to talk “with” instead of taking “at”; meaning, the content we create avoids the more traditional marketing missteps of creating a one-sided conversation. This is especially important at the beginning.

What Real-Estate Conversation Marketing Is

conversation marketing clutter

You’re in a busy restaurant. You overhear a conversation about someone trying to sell their house they just inherited and they weren’t sure if there were other ways to sell it besides working with an agent… they wanted it to get done quickly.

Scenario one, you go over and say,

“Hi Mike. We buy houses. Lemme buy your house!”

Uh. Say what? Why are you butting into my conversation?

Scenario two, you approach it as,

“Hi Mike, it’s nice to meet you. Couldn’t help but overhear you’re thinking about selling a house you inherited. Tough process sometimes. I’ve been through that too. When did you inherit the house?

Mike: Ah, it was my dads. He passed away last year but ownership was just passed to me this month and now I’m figuring out what to do next. Was thinking about renting it but I think I’d rather have less hassle and just sell.
You:  Yep I feel you. In the right situations, I actually buy houses like that and have bought several that people inherited. I’d be happy as heck to show you some of the pros and cons and just help you make sure you pick the route that’s best for you. I’ll send you a short article I wrote on selling a house you inherited actually… it’ll clear things up for you I think”

Scenario one is called interruption marketing. It doesn’t provide any human connection. It “butts in” rudely. While this would never be acceptable human behavior in the real world, sadly, it’s exactly how the vast majority of real estate website present themselves.

Scenario two is conversation marketing. It’s engaging, focuses on listening, and builds itself on questions. Helps them solve a problem by delivering value and content.

Three Phases to Get More Traffic through Conversation Marketing

core-conversation-marketing

Over the years we’ve created and perfected a 3 part process to not just get a ranking or two… but really control the conversation around your marketplace in a big way. That’s how you dominate in SEO and content marketing.

It’s basically 3 simple steps… and in this order.

  1. Your Brand – Control the convo so people see what you want them to see when they search for you
  2. Discovery – Join and control the convo around questions or problems your market is hitting the web to “ask” (type into Google)
  3. Create Evangelists – Helping your clients do your selling and content for you.

Let’s dive in!

Phase 1: Your Brand – What Are People Seeing?

brand2

 

 

The first thing most people do when they make a big financial decision is hit the web to research the company they’re about to work with.

Real estate is no different.

So when you’re sending out your direct mail pieces, or doing PPC or SEO, or even your bandit signs… people are hitting the web searching for your business name or phone number to do some research on you.

What do they see when they search your business name?

Here Are A Few Examples Of Brands Or Companies When I Google Their Name…

searches

Notice the suggested searches Google is giving me… people are actively typing those phrases in consistently, so you should create content that ranks well and controls the conversation around those keywords.

Test it yourself…

Go ahead… Google your company name + your city and see what comes up. That’s what your prospects are seeing before they decide to work with you.

Here’s what it looks like when you’re controlling the conversation around your brand vs. letting your competitors control it for you or the internet decide who you are to your prospects when they search you.

This Company Purposefully Controls The Top 5 Spots When You Google Their Name With Very Credible And Positive Content

conversation marketing real estate

Here’s a company that my consulting business works with that sells $600mm/yr in flooring and we helped them control the conversation around their brand in a big way.

Notice The Videos We Created And 2 Articles That Are Ranked 1-3 For This Brand Related Search?

hlstd-brand

Before, when you searched that phrase it was nothing but a few sites where those few negative nancy’s posted a bad review on their personal blog bashing the product. When in actuality on Home Depot.com the product rating was stellar and reviewed by tens of thousands of happy customers. Those couple bad apples raise to the top in Google.

So we wrote down all of the keyword phrases that came up in Googles suggested search box around our company and created videos and articles optimized to rank well for each on.

We teach you how to optimize your posts and videos to rank well in Google in our 3 Lead Per Day Training for Carrot members. 

Google your company name, that’s what your prospects see whether you like it or not.  Click to Tweet

Action Items:

  1. Google your own company name + the name of your primary city. i.e. – “ABC House Buyers Charlotte”. Then write down all of the Google suggested searches that come up as you’re typing in your search that are related to your brand. If you’re brand new or not a big investor, you likely won’t have any suggested searches pop up quite yet that are related to your business.But common ones house sellers type in when they’re researching a house buying company are…
    reviews
    scam
    bbb
    [your main city]Type those into Google and see what comes up. Are you ranking well for any of the top 5 results? If not, you need to create content on your site that optimizes for that keyword. At Carrot, we automatically optimize your “About” page for your company name and location, so that’s done for you. But to really control the conversation you may want to create more content.
  2. Create content and a video or two to rank for that content.  Then launch it on your website and put it up on YouTube. Basically title the YouTube video the exact keyword phrase you’re going after. If you’re going after the keyword phrase “ABC House Buyers reviews” you should upload a testimonial video from a client of yours and name the video title that in YouTube.

Easy eh? Then every month search the phrases around your company name and see where you stand.

Even 1 lost deal because your client sees something online about you that makes them at all uneasy (including not finding anything about you at all) could cost you tens of thousands of dollars.

 

Phase 2: Discovery – What Are People Searching To Solve Their Real Estate Problems?

conversation marketing discovery

The best way to increase your traffic — without being forced to pay for it — is through content creation and getting that content ranked well in Google.

That content will be the backbone of your conversations.

This phase is joining the conversations and hopefully eventually controlling those online conversations as people are going online to “discover” the solutions to their problems and the answers to their questions.

The need for content is universal online is because search engines like Google will only consider your website to be an authority if the content you create (1) revolves around the keywords your ideal customers are already using and (2) that content itself is valuable enough to be shared and linked to by sites and businesses other than your own.

However, never forget the aim of conversation marketing: getting more visitors to your website by actually helping them.

This means understanding your prospect’s buying cycle in addition to your valuable keywords so that you know what type of content to create. Here’s an overview from InMan of what the typical real-estate buying cycle looks like:

customer-buying-cycle

Image Credit: InMan

The first three phases are where you need to educate and start conversations for maximum impact and traffic:

  1. Dreaming:
    This is the earliest stage of the “buying” process when the prospect has an initial thought to buy or sell a property (or note, or land, etc.).
  2. Initiating:
    The initial thought has dug in a little deeper and the prospect tentatively starts exploring online. This is where your real estate investing business can address a need, by providing content using search terms the prospect uses to search for information. Like “How to sell a house I inherited in Dallas”.  They’re starting that conversation online… will you engage with them or let your competitors?
  3. Shopping:
    If you’ve already “nabbed” your prospect with value-add content in the first two phases and have their email address on your list, this is where you start reaping your rewards. Only when your company has helped educate and build trust with a prospect they are likely to turn to you when they’re ready to officially engage.

Small and large businesses alike often make the fatal marketing mistake of trying to be all things to all people.

Kind of like trying to cram everything on one site for house buyers, house sellers, renters… etc.  And you shouldn’t use the same site for motivated house sellers and cash buyers for your content either (like we teach here in this article).

Instead, it’s vital to get focused on the handful of brand-defining specialties that make you stand out.

Take Business Insider’s graphic These 10 Corporations Control Almost Everything You Buy as an example. Notice that in the middle of the image are the 10 corporations that own most of the goods we buy.

However, when it comes to what you actually purchase, their subsidiaries are responsible for doing the work:

corporation - brand marketing

The point is obvious: while there are only about 10 corporations in the driver’s seat, each has created distinct brands to actually sell their various goods and services.

Why?

Because if they didn’t separate their brands into specific niches, they’d struggle to market themselves effectively.

Regardless of your size, the same principle is true for you as a real estate investor or agent.

Who is someone going to pick if they’re trying to sell a house they inherited?

The company where the website says they “specialize in buying inherited properties for top dollar” and where they have content that talks about selling an inherited property…

… or the company that just says “We buy any house”?

I know I’d probably pick the company that seems like it has a specialty in the situation I’m in.

That’s why the this phase of conversational marketing doesn’t involve asking yourself, “Who do I want to be?”

Instead, it focuses on the far more conversational question: “Who do I want to reach?”

In other words … your audience.

Thankfully, deciding who you want to reach and digging into what they like, love, and hate, doesn’t take divination, a crystal ball, or even brainstorming.

There are a host of online tools that can help you get to know the people you want to reach.

Where should you look?

Go after the low-hanging fruit first:

  • Social media sites
  • Question and answer sites like Quora
  • Forums your target audience belong to
  • Popular blogs in your niche

In addition to the usual suspects, Placester provides a detailed list of online resourcesto try out.

The benefits of identifying a single-target market — e.g., “first time home buyers with less-than-perfect credit in the Portland area” — versus trying to be all things to all people — e.g., plain vanilla “home buyers” — are enormous.

And this is true not only from a marketing point of view, but also from a service perspective.

For instance, more and more people are turning to social media channels to share their home-buying experience and provide feedback, whether good or bad.

By paying attention to what real-life people are saying within your chosen niche you can discover things like:

  • What are their struggles, fears, and anxieties?
  • What reasons motivated them to want to sell a property or buy one?
  • What are their dreams and expectations?
  • What is it that they’re really looking for in a house buying / selling service?
  • What do people who’ve completed their first purchase or sold their house wish they’d known at the start?

Again, the important thing with conversation marketing in the real estate investment and agent business is not to think long and hard about you and the words you want use, but rather, to pay attention to your ideal customers and the words they themselves are already using.

That point about “the words they’re already using” is massive.

Conversation marketing aims at generating organic traffic not paid traffic.

This means you have to organize your approach around specific keywords that are optimized to improve your search engine rankings for phrases your prospects are actually searching online. Conversations they’re starting.

The search phrases that drive more traffic to your website — and are easiest to rank for (i.e. less competition) — are the ones that are more specific. These are called “long-tail keywords” because they contain more than one or two words.

long tail keyword search traffic

This graph shows that the most effective keywords for search engine purposes are long-tail

For example, rather than casting your keyword-net wide with a phrase like “selling a house,” use long-term keyword phrases that your audience is actively talking about:

“selling an inherited house”

“selling a house after a divorce”

“selling rundown house without making improvements”

Our own SEO Keyword Bible for Real Estate Investors can guide you step by step through this entire process.

InvestorCarrot seo bible

Ubersuggest is another fantastic tool you can also try to spark off ideas for long-tail keyword phrases.

Example Of Using Ubersuggest To Find Topics To Write About

ubersuggest keyword platform

This was a search I did on Ubersuggest for the term “express home buyers”

Now that you’re armed with the best keyword phrases that your target audience are already using to find solutions to their real estate needs, you’re ready for the next step: creating amazing content around the keyword phrase of your choice.

However, simply having amazing content isn’t enough.

You also have to ensure that content works on a technical front. This is even more important today because search engines now judge the value of a site based on its design as well as its speed.

My suggestion is that you look for a designer or a proven website system like Carrot who is familiar with websites that perform well in the real-estate industry specifically.

This option may be slightly more expensive than the “get a website for $90” deals, but will save you from going to the trouble of setting up a website — content and all — only to discover months later that technical issues are holding you back from bringing in traffic.

Once you’ve created a base of content to address the first three stages of the buying cycle do not simply let it sit there.

Instead, repurpose it.

Repurposing your existing content is hands down the best way to create new content … without having to create new content.

As soon as a particular piece of content (like an article) show signs of performing well — i.e., generating traffic or even things as simple as comments or social shares — turn that article into a video or a SlideShare presentation. Make it the topic of a video. Pick one specific point in the article to expand on it in an entirely new post. Or even bundle together your best articles into an ebook on a landing page.

The truth is you can create untold variations of a single idea. Content Marketing Institute’s How to Turn 1 Idea Into 2 Months of Content Marketing (and More) and Buffer’s The Ultimate Guide to Repurposing Content: 12 Ways to Extend the Life of Every Article You Write offer exceptionally practical and creative way to do this.

After you’ve created and repurposed your content, don’t make the mistake of thinking your conversations will take care of themselves.

Our third and final phase is the real key.

Phase 3: Evangelism – Helping Customers Do Your Selling For You

core-conversation marketing-evangelism

Evangelism is the last phase of the conversation marketing model you’ll need to lock down.

Simply put: creating evangelists means turning your best clients into your best salespeople.

This involves being intentional not just about sharing your content directly with your best customers — in the hopes that they’ll go forth and do likewise — but including them in that content itself.

For instance, if you spend any time at all on our website, you’ll notice there’s hardly a single page that doesn’t include a customer testimonial or case study.

On our homepage, we include three glowing recommendations front and center, right under our hero image:

hero image customer stories

On our Features page, we add one immediately before the call to action:carrot testimonials

See how this top investor uses one of his client stories to squash the “too good to be true” thoughts going through some sellers minds. It empowers your clients to be evangelists for your brand and your company.

testimonial real estate investing

Here’s what happens when you help your clients spread the word about your company and service. They do the selling for you!

This happy house seller has already referred 3 people to this Carrot client

atl-testimonial

You could even make a nice “Stories” page like we have on our site and have built into Carrot websites:

Our Client Stories Page In Action

investorcarrot stories page

And… One Of Many Client Testimonials On This Investors Site

borger-evangelist

Why all this focus on our customers?

Because we know the cold, hard truth: selling yourself is hard. Letting the people who’re already wildly delighted with your service sell you … is easy.

Ironically, selling yourself means engaging in the very marketing behaviors that inhibit genuine conversations.
Letting the people who’re already on your side sell you, that’s how you start a genuine conversation.

Video is the most powerful form of evangelistic content, so make a real effort to get your content — especially repurposed content — into video format.

If creating video content sounds daunting, it shouldn’t.

Here at InvestorCarrot we’ve produced a host of “Customer Stories,” all of which boil down to little more than webcam-recorded conversations with some of our greatest success stories:

Example Of A Simple, Low Production Video We Shot To Help Tell A Customer Story (in their words)

And you know why they work?

Because the format of those stories grows directly out of our overall approach itself:conversations not selling.

You can do the exact same thing as a real estate investor or agent.

It’s all about the conversations…

Most entrepreneurs and small business leaders are overwhelmed by online marketing tactics meant to increase traffic.

Why?

Because there are so many opinions, so many tools, and so many methods.

On top of that, your prospects are equally overwhelmed. They’ve been exposed to scammers and self-centered agents alike, both of which make it clear that they’re only interested in one thing: making a quick buck.

Conversation marketing won’t make you an overnight internet celebrity.

It takes investment, insight, patentice, and a bit of creativity.

But by following our proven three-phase method … you can dramatically increase your traffic without having to pay for it. Remember, of the over 200,000 leads our clients generated last year, less than 20% came from paid traffic… the majority of them came from Conversation Marketing.

Best of all, you’ll position yourself as a genuinely helpful resource and the expert in your area which makes it so you’re not a commodity anymore. After all, people are people and every great relationship — business or otherwise — always starts with a conversation.

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin. If You Decide To Use Any Of Our Systems They All Come With A 30 Day Money Back Guarantee, Also, We Have System Plans To Fit Any Budget No Matter How Big Or Small.  Also, We Customize Mastermind Groups That Can Help You Master And Convert In Multiple Real Estate Niches.   But Above All, Get Some Content Marketing Going On Your Real Estate Websites This Week! 

 

Real Estate Agents & Investors – How To Generate Enough Online Traffic To Meet Your Sales & Lead Generation Needs Without Paying For It

 

Free Webinar – Local Real Estate Buying & Selling Strategies

Free Webinar - Local Real Estate Buying & Selling Strategies

 6 Simple Tips To Master Location-Based SEO And Skyrocket To The Top of Search Engine Results

Last updated on

2015.06.04-locationbasedseo--main

 

 

 

 

Learn How Local Real Estate Investors Can Attract Sellers, Buyers, And Tenants Leveraging the Internet Through Inbound Marketing

In the early days of the web (the “caveman days” when we were still rubbing two sticks together to make websites out of html) there was a land rush on high level domain names of one or two-words for really general phrases. Things like “realestate.com” and “homes.com” as an example.

At the time, targeting search terms like “real estate investing” was in high demand.

Today, people are a little more sensible (a little more) and they understand that owning a domain name with only one or two words might work if you’re trying to offer generic information to a wide audience but not if you’re trying to market to a specific location-based audience.

Targeting a search term like “real estate investing” makes sense for a wider, more generic audience, while targeting a location-based search term makes far more sense for most investors who are buying, renting, and selling properties.

Here’s What I Mean By A Location-Based Search Term

If you live in Chicago and you want to try a new restaurant, you wouldn’t likely sit down at your computer and just type “restaurant” into the search engine.

You know you may get a whole bunch of links… none of which will be relevant to you.

Instead, you type something like “Chicago restaurants” or perhaps even something more specific, such as “pizzeria” and the name of a neighborhood in Chicago.

And the restaurants that show up for that search result? They were smart enough to use location-based SEO to optimize their websites. They built their sites around the location-based keywords that you used to search.

Yes…

… Google is getting better and better at creating location based search results on the more generic topics where people are likely looking for something in the city they’re searching… like “restaurants”, “plumbers”, and “real estate agents”.  But for the sake of what most real estate investors want to rank for, Google hasn’t quite figured out how to know the most relevant location to serve up results for terms like “investment properties”… so they show national results.

Location Based Results On A General Term I Searched…
(I’m in Roseburg Oregon)

location specific seo for real estate
Google Serving Up Location Based Results… on the more generic topic that tend to be very local in nature. Like agents, restaurants, plumbers, etc.

The same idea applies to real estate investors. You have a location-based service and your website should be optimized for your location.

You’re not targeting a general, national audience with your generic information; you’re targeting a location-specific audience with location-specific information. In other words, you’re offering to buy, rent, or sell a property in a specific place.

To illustrate that… here’s what pops up when I search a general term like “sell my house fast” in Google.

Notice These Results Are NOT Location Based

Which means the results are very un-targeted and very hard to rank for… but this is the main SEO mistake most real estate investors make. Not targeting their website and pages to specific locations your prospects may be needing your services in.

motivated house seller leads seo
Google hasn’t learned how to build in location based results for non-location specific searches that are important to real estate investors.

Or a phrase like “we buy houses in Eugene, Oregon“. That’s a location specific search.

To help you take advantage of “local SEO“, here are 6 simple tips to master location-based SEO on your real estate investing website:

1. Be As Specific In Your SEO As Your Audience Will Be In Their Search

local seo for real estate
A Location Specific Page… this page ranks very well in the Portland market and is starting to pull in some leads now. We got it there by building out pages for each specific city / market he buys houses in,optimizing them, and letting the SEO gods do their thing.

One investor I worked with wanted to improve his local SEO.

I asked him what location he served and he gave me the name of the county he worked in. I asked him if his prospective home sellers would search for the name of that county when looking to sell their home.

It was an “aha!” moment for him when he realized that they would more likely use the name of their city – not the county – to find the information they were after.

NOTE: We base all of our lead generation decisions on data. So in some areas, people do search by county… most they don’t. Just get to know the ways that house sellers, buyers, tenants, etc. talk about the area they live in. If they use “Berks County” to refer to their area all of the time… it may be a good idea to setup a page optimized for the county as well.

2. Consider Multiple Pages – Or Even Multiple Websites – For Multiple Locations

city specific pages for real estate markets
With Our “City Specific Landing Page” strategy and system in InvestorCarrot... we’ve made it easier to launch pages specific to each city / state you invest in. This helps put more pages on your website and get in front of more people rather than relying on 1 page to pull all of the SEO weight.

Chances are, you serve more than one location – perhaps multiple neighborhoods, towns, or cities in your area.

Depending on the amount of business you expect to get from each one, you might consider creating multiple pages (each page optimized for a different town or city) or even multiple websites if the markets are completely different and it doesn’t make sense to keep them on the same website.

Of course it probably doesn’t make sense to create a site for every single municipality in the area you serve but you should probably focus on the major ones (at least at first).

3. Don’t Just Think Location… Think Action

what keywords and verbs do people use?
A shot from our SEO Keyword Bible... showing some of the rent to own tenant buyer keywords… which gives you a good idea of the “verbs” they use in their Google searches that we want to include on our websites.

A location is only part of it.

Of course your SEO should not only be built around a location but also needs to be built around the appropriate verb.

What verb is your audience searching for?

Sellers are probably using the word “sell”, tenants are probably using the word “rent”, and buyers might be using words like “buy” or “invest” (depending on what kind of buyers they are). Creating a location based SEO strategy needs to include the right location but also the right verb for the people you’re reaching.

In fact, our research has shown that for every category of lead the average real estate investor is looking for (motivated sellers, cash buyers, tenants, lenders, etc.)… there are just a handful of “verbs” that those prospects are going to Google to search.

Reminder:Download our FREE SEO Keyword Bible if you haven’t already!

4. Extend Your Local SEO Beyond Your Website

local seo for your youtube marketing
The same investor dominating the top 5 results in Google… This InvestorCarrot member is dominating the top 5+ results in Google for this location-based search phrase in his market. He got his Carrot site ranked #1 and #2, then turned on the afterburners by optimizing Youtube videos for the same location-based search phrases.

Although you should optimize your website with location-based SEO, it shouldn’t stop there.

Use a service like Google My Business to help you place your business on a map, just as the real estate agents in the first picture above did.

And it shouldn’t stop there.

You can apply the same strategy to other sites and accounts, including Twitter, Facebook, LinkedIn, Google+, Instagram, Pinterest and more.

Each of these sites is an opportunity to create some location based SEO. (For example, if you specialize in selling homes in Chicago, you may consider a Twitter handle like @BuyChicagoHomes.

Last, in our 3 Lead Per Day Training inside our InvestorCarrot platform, we have an entire training program on using YouTube to generate leads. Optimizing your YouTube videos for those local SEO terms your prospects are typing in will help you get in front of the people that matter… the people you can actually do business with and help.

5. Extend Your Location Based SEO With Additional Differentiation

neighborhood based local seo
People are searching by neighborhood sometimes… In this quick search I did in Google, you’ll notice the suggestions Google gives me.

Notice in the picture above the suggestions Google is giving me.

Those suggestions are based on Google’s search data… and enough people type those phrases each month to matter.

So if you had a house for rent in the Highlands… I’d create a page on your website optimized for that very hyper-specific local SEO phrase… plus I’d also spin up a YouTube video for that phrase.

In highly competitive markets, you’ll need more than just location to differentiate.

If you work in a highly competitive market, then simply optimizing with location based SEO alone might not be enough. You may need to become even more granular in your location (drilling down to the neighborhood instead of just the city) or add something else to your Unique Selling Proposition (USP) to help you stand out from the crowd.

You’d be surprised how specific some web searchers are getting in their searches.

6. Make Sure You Have A Call To Action!

jhkjh
Notice on this note buying website the multiple crazy clear calls to action? These are on every page on the website

Location-based SEO is an indicator that someone is ready to do business.

They’re highly targeted.

And in the area you can actually help them.

A home seller who wants general information about the idea of selling their home might search “how do I sell my home for cash?” but that same seller will be more likely ready to act when they to search “how do I sell my Chicago home for cash?”.

So make sure your website is structured in a way that it will convert a visitor into a lead… and a deal well.Download our 16 Point Website Conversion Checklist here to make sure your website performs well when a visitor lands on your website.

Get Started Now To Master Location Based SEO On Your Real Estate Investing Website

As an investor working within today’s web environment, your best strategy to gain the attention of prospective clients in your market is to use location based SEO.

The InvestorCarrot platform is built from the ground up to make it crazy easy to leverage local SEO and outrank your competition. So take a demo of InvestorCarrot and see if it’s a fit.

See our plans or take a demo… but above all, get some content marketing going on your real estate websites this week!

How Do I Sell My Home For Cash? Real Estate Marketing Strategies


[Infographic] How SEO & PPC Can Help You As A Real Estate Investor Or Agent

2015.01.4-seo-vs-ppc-main

[Infographic] How SEO & PPC Can Help You As A Real Estate Investor Or Agent

The age old question for real estate investors and agents… SEO or PPC for real estate investing leads? Which one do I start first and which one is right for me?  Well, we whipped up a handy infographic to walk you through some of the most important things to consider when looking at SEO or PPC to help attract leads online for motivated house sellers, rent to own tenants, buyers and basically any other type of lead.

At first glance you may be thinking… “But both SEO and PPC are basically going after the same people searching the same phrases… shouldn’t I just do both?”

Choosing how to drive traffic to your real estate investing website and how to ramp things up is a pretty darn important decision. Yes, both are ways to get you in front of the motivated house sellers, cash buyers, tenants, rent to own tenants, note sellers… yadda yadda yadda… but both are fundamentally different and they each have massive pros and cons that you should consider.

For instance, as you’ll see below…

… the amount of time and money you have to invest in your online marketing is going to dictate whether SEO or PPC is best for you right now. One gets leads more quickly, but requires a money budget to launch. While the other one takes longer to get results, but can yield the single highest ROI (return on investment) of any online marketing strategy we use.

Learn more about the differences of SEO and PPC marketing as a real estate investor in the infographic below, and if you enjoy it share it up online!

seo vs ppc for real estate investing leads carrot

Share This “SEO vs. PPC” Infographic On Your Site


Let’s Sum It Up For You…

When you’re looking at SEO and PPC to attract real estate investing leads like motivated sellers, cash buyers, tenant buyers, etc…  here are a few things to consider.

How SEO Can Help You As A Real Estate Investor Or Agent

The goal of any solid SEO strategy is to get your real estate investor site showing up at the top of search engine results pages. And, even more importantly, in the top spots of Google, specifically. If you aren’t one of the sites that is on top, you won’t be getting the sort of traffic you need.

SEO can also build trust in the eyes of the potential lead.  Research of search trends has shown that 90% of clicks go to organic SEO.  SEO is about building your authority, demonstrating your relevance and getting your site matched to the right search keywords. It can be a long-term process, but one that is essential to your website’s performance.  Once you have the necessary building blocks of how to achieve high rankings in search engines, the sky’s the limit!

SEO (Organic) Search Engine Results

seo-2-compressor

SEO / Content Marketing Benefits  

1. It’s free if you do it yourself

A clear benefit to SEO is that it’s free to do. Unlike PPC, you don’t have to pay for it.  You just need to invest your time implementing the best practices across your site.

But with that, comes a whole check list of ‘best practices’ including making sure it’s search engine spider accessible, responsive, has unique content, targeted keywords and optimized meta data – just to name a few.

2. It’s more likely to drive more consistent traffic in the long run (if you implement a solid SEO plan)

That’s because people tend to be more attracted to SEO (organic) results as they trust them so much more than a paid sponsored link.

3. It will drive better ROI long-term

The great thing about SEO is that once you’ve implemented the best practices onto your site, the only way is up. Make your way to the top and your brand is automatically perceived as reputable, and your ROI will continue to rise. In the long run, your investment and work into building those rankings goes down as your traffic climbs… meaning a lower cost per lead.

4. Not just for blog posts… try it on your YouTube videos for faster results

Grab a little bit more of the search engine results page via video.  Video is big right now and YouTube is hugely important to search results. Optimize your YouTube videos and descriptions with keywords that search engines like.

First Page of Search Engine Results for We Buy Houses Pittsburgh

first-page-search-engine-results-for-we-buy-houses-pittsburgh-compressor

How PPC Marketing Can Help You As A Real Estate Investor Or Agent

If you want the potential for immediate results or your website is in the process of ranking high, but just isn’t there yet. PPC might be the way to go.  If you have the budget, it’s possible to get an ad in the top three spots on the search results page fairly quickly, but it might cost you.
But…utilizing effective PPC techniques such as long-tail keywords and location targeting, you can build highly targeted campaigns. So, you can place ads in-front of the right searcher at the right time.  Overall, you must make sure you take the time to develop a strong PPC marketing strategy.

PPC Benefits

1. It offers instant results

The biggest benefit to PPC is that you don’t have to wait around for that traffic to come. Set up an Adwords campaign and you’ll start to see the results instantly – which is particularly helpful for investors just starting up.  Here are 20 tips to get your AdWords PPC marketing up and running.

2. It’s highly targeted

PPC offers the edge on conversions with paid results being more likely to convert. The great thing about PPC is that it is highly targeted to the customer, where-as organic traffic can be a bit more unpredictable.

Although you need to bid on keywords, Google also uses a quality score metric to decide how relevant your ad is to that user. So, you can be sure that when a person clicks on your ad, they will have a genuine interest in what you’re selling.

3. It’s protected from the “intimidating” algorithm updates

There’s nothing more frustrating for an SEO marketer than an algorithm update. The good news is that PPC is protected from algorithm updates, so no matter what changes are made, you’ll still continue to see traffic heading to your site.

Actual Stats On A Motivated Seller PPC Campaign In December 2015
seo vs ppc lead gen

You Don’t Have To Decide On One Or The Other, Leverage Both SEO and PPC Together For Even Greater Results

We usually start SEO and PPC in conjunction with each other. We start a PPC campaign to get leads coming in, in the short-term, and SEO to build up over the long-term. You can really amplify your overall results when you use SEO and PPC together.

Generate more exposure – An obvious benefit of combining SEO and PPC efforts is added visibility on the search engine results pages (SERPs). Dominating the SEO search results will greatly increase traffic and give the impression that you’re an established presence in the real estate investor market.

Increase intent keywords – Simultaneously running SEO and PPC campaigns gives you the opportunity to double the keyword data to analyze. Determine which SEO and PPC keywords have the highest conversion rates and use that information to optimize your strategy.

Use high performing ad copy and SEO content – If it works for PPC, it often works for SEO, as well.  By determining which PPC ads result in the most lead conversions, you’ll have an idea how to create title tags, meta descriptions and page content for the real estate investor blog posts you write.  The benefit, is allowing you to potentially rank higher in organic search results.  By using PPC you’ll also quickly know what works and what doesn’t.  While completely testing titles and meta tags, strictly organic, can take a long time.

Test keywords utilizing PPC before committing to SEO content – PPC ads are a great way to improve your SEO keyword strategy. As your long-term SEO keyword strategy develops, test the conversion rate of the keywords you want to rank for with PPC ads. You’ll get immediate feedback on the effectiveness of the SEO keywords you’re after and can tailor your investor strategy.

Share This Infographic With Others And Get To Work!

Driving traffic to a high converting lead generation website is important.   You can achieve high ROI, whether you’re using SEO, PPC or in combination.  This is why you might need to work with a search marketing team.  If you need help, get in touch with us today.  We can take on SEO and/or PPC marketing for you.  Or, take a demo of our online marketing software.  

Take A Demo: https://oncarrot.com/demo
See Our Pricing And Plans: https://oncarrot.com/plans

See How Many Leads Our Real Estate Investor Members Have Generated Using SEO In The Past 30 Days

[Infographic] How SEO & PPC Can Help You As A Real Estate Investor Or Agent

What is The Best Lead Generation Site For Getting Real Estate Leads and Closing Deals

What is The Best Lead Generation Site For Getting Real Estate Leads and Closing Deals

InvestorCarrot – The Top Inbound Marketing And Lead Generation Platform in The Real Estate Industry

NEW! Robust Analytics, Slick Dashboard, and Fresh Site Design Options!

Last updated on April 28, 2016

2016.04.5-dashboard-analytics-styles-main

Today is a pretty big deal. Why you ask? Because we just rolled out 3 major updates to the InvestorCarrot platform (Carrot V2) that are going to make your life easier, more effective, and be an amazing platform to house our future inbound marketing tools and features.

It’s funny how things work out. For the past 6 months we’ve been working on some big projects here at Carrot and several of them just happened to wrap up around the same time. So we decided to do one big release (after a bunch of testing) this morning of those 3 major updates.

More under the radar, we’ve also released dozens of other smaller updates this year and have other big updates rolling out over the next several weeks (like Land Buying / Selling websites, and more).

But let’s dive in to what’s new in your InvestorCarrot account as of today!

NEW: The Carrot Dashboard: The Foundation For The Future

Carrot's new and approved dashboard for members

Our vision here at Carrot is to build the single most effective and simple to use tool for high achieving real estate investors (and soon to be agents as well) to attract more high quality prospects online and convert more of them into profitable leads.  With tens of thousands of leads per month being pulled in through our platform by our members every month already, we’re proud as heck of what our members like you have helped us build over the past 2.5 years.

But, to make room for the amazing features and tools we have planned for the rest of 2016 and into 2017, we decided to redesign your user dashboard from the ground up.

Take it for a spin and let us know how you like it.

The biggest changes you’ll see are… 

  • More simplified dashboard showing your websitesin a more compact space
  • We’ve brought many of the settings for your websites out of the confusing WordPress interface and into a simple and intuitive custom dashboard. Want to add tracking codes to your site? Attach a domain? Great, it’s just 2 clicks away now 🙂
  • More robust website stats! (more on that below)
  • Better organized way to display the different types of websites you can setup in your account
  • It looks clean and crisp. Can’t beat that!

You’ll notice more changes too but you’ll have to dig into your new dashboard to discover everything 🙂

NEW: Know Your Numbers With Carrot Site Stats

Having quick access to your basic website stats is important to knowing what’s working and what isn’t. So we decided to bring more useful data and fancy graphs right into your dashboard for each website.

This will help you save time from having to learn Google Analytics and it’ll deliver you the essential traffic data that you need on a continual basis. You’ll notice more changes to your stats to come as well so be on the lookout!

Now See Robust Traffic Stats (more to come!)

new-analytics-feature-1

NEW: Fresh Website Styles Rebuilt From The Ground Up For Desktop And Mobile = Beauty + Performance

styles

At Carrot, all of our website design decisions are based on performance. Will these changes improve theconversion rate and overall ROI for our clients or not?

Over the past year we’ve had countless requests for“new site designs” so you can even better stand out from other’s in your market. After all, you already know that Carrot is the most effective tool for SEO and conversion in the industry (which is why more Carrot websites control more top 5 Google rankings for search phrases that matter than any other REI platform)… but you still want more options to look a bit different.

But because we’re committed to high performance we decided we weren’t going to just roll out some pretty designs and call it a day.

So we embarked on what became a 10 month journey of split testing over 20 designs on over 100 websitesto tens of thousands of visitors to find some other “styles” that perform at least as well as our current high performing style you’ve come to recognize and love.

A Screenshot Of Just One Of Our Tests…

This graph represents a stacked hero test where the control and variation were close..until the end.

A screenshot of a “winning” test we ran last fall on a site as a part of our massive effort to roll out fresh designs that perform up to our standards.

And after all of that testing, we found 4 fresh styles that perform up to our standards and give you that design flexibility to look different.

Then we started from scratch and completely rebuilt our entire code base around our websites from the ground up so every part of our websites perform even better on mobile, look more clean, are easier to use, and use our new “Site Customizer” to make editing your appearance settings a breeze.

IMPORTANT NOTE: I know I know, you’ve had a website up with us for a while and you’re chomping at the bit to move over to one of these fresh styles. I would be too. But for now, these fresh styles are available only for new websites launched from today moving forward. We are working on a migration tool to move existing websites over to these fresh site styles for those who want to, but we didn’t want to make you all wait another couple of months to leverage these designs for your NEW sites.

Also, our original site style in use on all existing websites before today is still our highest performing design in aggregate and one we’re not abandoning anytime soon. It’s still a beast. These fresh styles just give some more design options without sacrificing performance because they’re all tested, proven, and built with our Carrot Conversion methodology at the core.

If you’re interested to learn more about InvestorCarrot head over and take a demo: https://oncarrot.com/demo

With that said, take a quick peak at our new site styles below. We’ve just used motivated house seller websites for these examples… but these styles can be used on any of our website types on websites launched from today on.

Each style is named after some of our favorite Oregon trees. We love the outdoors and LOVE our home state of Oregon and want to spread some Oregon love.

The Madrone – Clean, Re-Imagined Header, Striking Image

With the Madrone style you’ll really be able to leverage a local image and our eye catching “action bar” at the top of your website. This looks even more amazing on mobile.

design2


The Douglas – Our Original Mainstay Design Modernized For The Future

The Douglas Fir is the most popular tree in our county and the mainstay of our local timber industry. So what better name for the most popular and productive site style in use by Carrot members today. We refreshed the design a bit, added new features such as social media icons as an option in the header, our new site customizer, and more.

design1


The Cedar – Simple And Striking

The Cedar leverages our same proven conversion elements we’ve honed over the years and wraps them around a new visual. You’ll notice the full height hero image, no black box around the call to action text, and transparent header. This style looks amazing on mobile and retains the high performance we demand.

design3


The Juniper – Draws Your Eye Straight To The CTA

If you know anything about Juniper trees is that they suck all of the water out of the ground they are growing in. When we tested this design (we originally called it the “Stacked Hero” internally) we ran the test on 20+ websites all across the country at once… and it consistently sucked more leads out of the web than most everything else we tested. Some markets it converted considerably higher, most it was right on par with our original style, and a couple it was slightly lower. But in aggregate it was our highest performing of the fresh site styles.

design4

So go launch a new website in your Carrot account today and see these fresh site styles in action!

How To Use A New Site Style On A New Website

Just login to your account, launch a new website, then click “Design” in the settings area. Then you can browse the fresh new styles, preview, and activate all in a few seconds.

styles

And as a reminder in case you missed it above, these fresh site styles are currently available for new websites launched from today on forward. Any existing websites we recommend you stay with the original (as it is still our highest performer as far as lead volume goes) until we complete our “Site Migrator” to help those who want a different visual look for their existing sites over to one of the new styles above.

NEW: Simplified Way To Adjust Settings And Branding

One of the biggest pains in the butt when you’re editing the design settings of most websites including Carrot is you couldn’t immediately see how those changes would impact the look of your website without saving them… and going to your actual URL and refreshing your website. Pain right?

Well we’ve solved that with our new robust Website Customizer.

We’ve consolidated many of the most important settings in the Customizer and also added some amazing new features to get you from “idea” to “launch” more quickly with less headache. 

Some of the biggest changes in the customizer are…

  • Preview your design changes in real time right in your account
  • Build a professional and clean logo in the app if you don’t already have one
  • More easily and quickly brand your site (no coding required)
  • Adjust your navigation menus and sidebar contentright there too!
  • … and other new features (go explore and find ’em 🙂

Now Preview Your Design Changes In Real-Time!
customizer

If you’re interested to learn more about InvestorCarrot head over and take a demo: https://oncarrot.com/demo

Quick And Simple Logo Builder + Brand Center

 

Innovating For Your Future

Behind the scenes we’re working our butts off to keep you at the cutting edge as far as inbound marketing goes for your real estate investing business.

Mobile

We continue to focus a ton of energy and resources on innovations on mobile design and performance. Be on the lookout for even more improvements in the coming months to keep you ahead of the mobile curve.

Performance

Performance and ROI are at the heart of why so many people are switching to Carrot and getting better results from Carrot than any other platform they’ve tried (even their custom websites). We’re currently testing tools that we plan on launching as “apps” within your Carrot account to help you squeeze out more gains on your websites… including our “Campaign Tracker” and more robust lead manager that are next on our development timeline.

SEO

The Carrot community holds more top rankings than any other website platform for investors, but we want to build out a full “front to back” inbound online marketing tool to help you identify good keywords to target, track the ranking of those keywords, tracking your competitors, and more.

Support

Often times the “unsexy” part of why our customers succeed is our support structure. Our team here at Carrot, Mastermind calls, and trainings. So we’re investing even more into that team this summer and into new services and trainings that we’ll make available only to Carrot members.

In the end, if you LOVE Carrot now, you’re going to really love it each and every month as our product vision unfolds.

Hit me with your thoughts on some of these features below in the comments section and go out there and crush it with these new features!

If you’re interested to learn more about InvestorCarrot head over and take a demo: https://oncarrot.com/demo

What is The Best Lead Generation Site For Getting Real Estate Leads and Closing Deals

Real Estate Lead Generation Tip – Is Your Website/Blog Mobile Optimized?

investor carrot lead generation report

Real Estate Lead Generation Tip – Is Your Website/Blog Mobile Optimized?

Is your real estate investor website mobile responsive? If it not, you’re falling behind the curve and losing out on a major portion of leads. Here’s two easy ways to mobile responsive site test your REI website.

Did you know most leads viewed 3-4 pages before they opted in? What does this mean for your website? This month we will quickly break down our leads by traffic source and then get into a few more interesting reports like “Page Depth”. We will show which states are generating the most leads and how many website pages are visited before a potential lead opts-in.

A quick note, the purpose of our Carrot harvest reports is not to brag or boast. But, rather, we take pride in be transparent and sharing our data. This allow real estate investors a peek to see what is working for inbound online marketing.

In today’s report we’ll dive into…

  • The opt in leads (this does NOT include phone call leads which easily doubles the amount of leads in total) for the month of April
  • The main lead sources (where are your leads coming from?)
  •  keeps climbing
  • Which states have the highest conversion rates?
  • Why conversion rates are lower in a hot sellers market
  • How many pages do the majority of your leads view before they opt in (the case for websites vs. squeeze pages)

For InvestorCarrot members, we hope you use the data found in harvest reports as an inspiration to know that your hard work will pay off and that implementing the training and resources will help you generate more traffic and convert more leads.

For non-Carrot members, use this as research to find out what’s working in today’s market… and then get out there and implement these strategies on your websites!

Where Did The 15,825 Real Estate Investing Motivated Property Seller, Cash Buyer, Rent To Own, And Private Lender Leads Come From April 2016?

Investor Carrot Client Leads April 16

Real Estate Investing Lead Breakdown… this snapshot shows the breakdown of leads generated in the past 30 days through InvestorCarrot.

Again, we don’t show these numbers to brag, although we are proud of our members and the numbers they’re pulling!

We have always been transparent and honest because it’s breed into our Core Values. Our goal is to present this data in hopes that it helps you with your inbound marketing and real estate investor website optimization. We’re are always ready to help.

As you can see, the vast majority of the leads in the past 30 days are from organic SEO. No surprise there.SEO is still the driving force behind inbound marketing.

Google won’t give us the specifics on this direct/none data, but huge majority of those leads can be counted as SEO. While, another portion of those direct/none leads come from Craigslist ads. They show up in the “(direct)” section because Craigslist doesn’t allow live links in real estate ads any longer in the majority of cities… so people have to copy and paste the URL into the browser to go to the website… which would make it a “direct” link to the site.

Mobile Is The Now (in a big way)

We’ve talked about it many times… and will continue to do so… if your website isn’t AMAZING on mobile (NOT just “mobile friendly”) you’re losing leads.

Mobile Gets Fewer Visitors But MORE Leads

Carrot mobile lead generation
Mobile Optimized Websites extremely important opportunity for real estate investors to capture and convert leads. Carrot sites are now consistently generating 50% of your leads… this is because we’ve focused so much on crafting a high performing mobile responsive design to convert… not just to be “mobile friendly”. Does your website convert well on mobile or is it just “mobile friendly”?

Back in August we reported that mobile leads were the future. Now…mobile leads are consistently generating over 50% of leads in the device category. That shows how important it is to have a mobile responsive site ready for your potential leads.

We say this all the time, but we really do love seeing our customers have success and grow personally and professionally. The reality now is that you must have a mobile friendly website. It needs to be quick and simple to use, or visitors are going to leave. That is why continue to test and improve our websites, to ensure they give your visitors the best experience possible.

If you’re not a Carrot member and your website is not responsive and mobile friendly you must get a web developer to help you out. Or, jump on over to a mobile optimized Carrot site.

Top 10 Lead Generation Conversion Rates By State (With At Least 2000 Sessions)

We’ve published about this before, but as real estate markets heat up conversion rates for the wholesaler / flipper motivated seller website decreases a bit. If you check back on Harvest Reports from last year you’ll notice the conversion rates were a tad bit higher.

That’s all normal in a hot sellers market and if you’re doing any direct mail you’re seeing the EXACT same thing happening as well. 2-3 years ago you could send out a 1,000 piece mailing and get X amount of leads… today you have to send out a 5,000 piece mailing to get the same amount of qualified leads.

Why? It’s the market.

When sellers have more options to sell they look more, they get the confidence that they can sell it themselves, they list with an agent because houses are getting above asking price offers in many places, and we all have to cut through more clutter that sellers are seeing in their everyday lives.

Which States Have The Highest Average Conversion Rate In Today’s Market?

Top real estate lead generating states
See The Top Spots For Real Estate Investing Leads… North Carolina, Tennessee, Massachusetts & Pennsylvania round out the top 4 states for highest converting states. One statistic that is always a fun and interesting to take a look at is the lead conversion rate breakdown by state. In April, North Carolina earned the top spot followed closely by Tennessee.

 

Why is that? A lot of the real estate market depends on where you are transacting your deals. These states typically perform higher than other states as far as conversion rate… but as I dive into below… very hot sellers markets tend to have lower conversion rates. So if your state isn’t on that list above, don’t sweat… it’s just a cool stat more than anything.

So what can you do?

Try and understand your leads better, what messaging do they respond to? To convert more visitors to leads, try switching up the copy in your hero section. Answer a question that they might have when they land on your site.

Instead of offering them a quote, consider offering them a consultation call, a free estimate of their houses worth, or a custom solution to their housing situation.

How Many Pages Did Visitors View Before Converting To A Lead?

The age old battle of “squeeze pages vs. websites” will continue until websites are no longer a thing… but we usually try to take the data driven approach to what works. We’ve tested squeeze pages vs. mini sites setup the way we set them up (so every page is geared to convert a visitor into a lead very strategically) and for motivated house sellers our style of “mini site” has always performed better.

But when we dive into the data even more… you see how darn important it is to your best leads to dive into the information on your website.

Most Of Your Leads Like To See 3, 4, or 5 Pages BEFORE They Opt In…

number of page visited before opt-in
This report shows how many pages visitors landed on before opting-in as a lead.

This month we also took a look at some different stats: How many pages did a visitor visit before turning into a lead.

What should you do with this data?

First off, if you only have a 1 or 2 page website… you should probably add more content and pages to your site. Build out an amazing About Page, a great FAQ page, describe how your process works, add in some city specific pages, and more.

But make sure to structure your pages to all convert. You can use our FREE Conversion Rate Guide + Checklist here to help you make your website performs better.

This type of data allows a journey into the psyche of a user. A large majority like what they see after visiting five or less pages. But, there’s still plenty that it takes 6,7, 8…to make the decision. Notice that two page visits is in the middle. Pretty cool stuff!

It also shows the importance of optimizing all of your pages. Such as, making sure you capture and add testimonials to your site. If you need help, check out the various types of testimonials real estate investors can use to build credibility. There’s no better way to build trust with your customers.

Take the time to personalize and search engine optimize your site. That time spend = High ROI.

Is your real estate investor website mobile responsive? If it not, you’re falling behind the curve and losing out on a major portion of leads. Here’s two easy ways to mobile responsive site test your REI website.

How Is Your Online Lead Generation Going For Your Real Estate Investing Business?

If you’re interested in leveraging our Inbound Online Marketing platform at InvestorCarrot, our training, and our support team, take a demo or checkout our plans.

Over the last several months we’ve been developing some new features to further real estate investor success. We’re proud to have announced our new robust analytics, slick dashboard, and fresh site design options. Check’em out here.

How Real Estate Investors Can Use SEO To Get More Traffic & Make More Money

 

https://oncarrot.com/demo – In this video Jack Morris, CEO of The Morris Property Group in florida talks about his experience leveraging InvestorCarrot to help him get in front of highly motivated house sellers in his market more often through SEO. Jack now closes 4-5 deals a month with local house sellers and does it all through SEO and his InvestorCarrot system.

If you want to learn more about SEO for real estate investors and agents head over to our blog at https://oncarrot.com/blog and dive into our free resources

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Learn to drive traffic to your website or blog

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Price:

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Real Estate Professionals – You Need A Website That Will Set You Apart

Grow Your Real Estate Investing Traffic, Leads and Results With The InvestorCarrot Online Software

The Most Complete Real Estate Inbound Lead Generation System Is?

Simply stated Investor Carrot is the answer. Investor Carrot is a complete real estate inbound lead generation solution for real estate investors. This system is not just some series of websites that you set up,place your company logo on, and title “We Buy And Sell Houses” and hope buyers and sellers will just show up. It is a total lead generating system that pull in cash buyers and motivated sellers, it’s specializes in a form of Inbound Lead Generation…The leads find you instead of you going out and finding them (i.e. direct mail).

Visit the Investor Carrot System Today

Main System Features

Customizable, Pre-Written content. You will love this because it meant to help you avoid spending a countless amount of time writing content just to make your included websites and
system materials look legit. Now they don’t write the content just for you, they have a growing list of templates that they use (The Pluses and Minuses of this later).

There are two ways this content is customizable, (1st) it automatically uses your target area, business address and phone number through it’s content. Think similar to how mail merge works in Microsoft Word. (2nd) You can change the pre-written content however you wish. You should
probably chose to reword much of the content to make it more unique.

The content is also very well optimized for search results. If you know anything about SEO let me tell you you will learn a lot more by seeing how the investor carrot system does things.

 

The Lead Pages System Is Extraordinary

Lead pages differ from regular posts and content because they are strictly used to get people to sign up for something. Investor Carrot supplies you with 4 highly optimized lead page templates. They are used for your downloaded guides as well as property information forms for motivated seller who want to get a “quick offer”. You aren’t limited to just those lead pages, you can create as many as you like
and they are very customizable as well.

Visit the Investor Carrot System Today

Investor Carrot How To Videos and Tutorials

For certain when you get your investor carrot system up and running you’ll want to make some modifications, add Google Analytics, edit your contact us page, edit navigation menus or any other random item.

I just did a quick count and there are 57 Tutorials and Mastermind call replays. They also add new material quite often.

To be honest I didn’t know they had such an extensive help section until I started writing this part of the review. That speaks volumes for how user friendly the system is to begin with. With that being said I’m going to take the time to go through each of them because for sure there are some useful tips to be found.

Here is the COMPLETE list of Tutorial and Mastermind replays as of this posting…

Install Google Analytics
Editing Contact Us Page
Brand Your Site
Dashboard Overview
Updating Your Account Password
Using a Custom Domain Name
Changing Your Site Style
Custom CSS
Website Layout Options
Navigation Menus
How to add multiple cities to a Carrot Site
Add Video to sidebar
Testimonials
Lead Pages
Forms
Listing Properties
Add or Remove Social Media Links
Password Protecting Pages and Posts
Blog posts
Embed Videos in Pages, Posts and Properties
Editing Your Footer Disclaimer
Your Free Reports
Updating Your Company Information
Sidebar Content and Widgets
Hero Section for Pages
Pages
301 Redirect
How to create Facebook tabs
Add Podio Integration to Forms
Realflow Integration
Google Approved Sitemaps
Setting up Email Addresses
Adding Scripts to your site or Pages
Editing and Re-sizing Images
Aweber or Mailchimp Form Integration
Carrot University

Citation sources
Does My Domain Name Matter in SEO?
Busting Through the Limiting Beliefs that are holding your back
Tripling your Traffic and Leads with Strategy
Using Leadpages to Generate More Leads
Search Engine Optimization Training
Mastermind Calls

The 4 Seasons of Successful Entrepreneurs
Lessons From the Billionaire’s Mind (and how you can use them to get to your ideal life)
Profit First and Carrot Randomness
Affiliate Marketing Primer (making your first $5000)
Marketing Domination Strategy (& why great storytelling matters)
Getting Leads from Press, PR, Reports, Data & Stories
The Power of full Engagement
Building Credibility Online
Craigslist Tips + Pre-Release of Craigslist Course
Diagnosing Traffic and Lead Issues LIVE
Becoming a Master Marketer (Books + 3 Critical tips)
How to Shift Your Thinking About Lead Generation
Craigslist Training Overview
Lifelist
Whiteboard, Getting Organized
How to Get More Private Lenders with your Carrot Websites

Visit the Investor Carrot System Today

The Most Complete Real Estate Inbound Lead Generation System Is?

Real Estate Professionals- You Need A Website That Will Set You Apart