How to Profit with PPC Marketing With A Small Budget

Pay Per Click Advertising 

Pay Per Click Advertising 

How to Profit with PPC Marketing With A Small Budget

 

PPC Marketing – Pay Per Click Advertising 

Create a Tsunami of Prospects With PPC Marketing By Paul Chatwin

PPC Marketing, commonly known as Pay Per Click Marketing is a popular method of promoting your web site or business on the internet allowing traffic to be driven to your website sometimes within hours rather than weeks or months as with more traditional page ranking methods such as SEO. Commonly found on search engines, PPC advertising revolves around sponsored links that are typically in the form of text ads. These are usually placed at the top or to the right of the organic search results (usually in a coloured or shaded box). An advertiser pays an amount of money for visitors who click on these links and land on his or her web page. Pay Per Click advertising involves bidding for the top or leading positions on search engine results pages and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services. Generally, the rule has always been the higher the bid, the higher the spot on the search results. This has changed slightly in recent times with the addition of a quality score introduced by Google. However, essentially the idea is to get as high as you can in the listings so more people will find the ad (and click on it) to go to your website.

Image result for Pay Per Click Advertising 

Advertisers would then pay the bidding price every time a visitor clicks through to their website. PPC advertising is also known under the following names/variations: Cost Per Click (CPC) Pay Per Position Pay Per Ranking Pay Per Performance Pay Per Placement. Setting up a PPC campaign would typically involve the following procedures. Opening an account with a selected PPC search engine provider (usually free) Researching and organizing a keywords list or phrases known as long tail keywords relevant to your business. Bidding on the keywords or phrases to determine your position in the rankings. Constructing a compelling attention grabbing ad copy. Setting up a ‘landing page’ for your ads that will convert your prospects like crazy. Placing the advertisement in the search engine. There are numerous benefits to Pay Per Click advertising that can make it a very effective way of promoting a business ‘online’. You can launch almost immediately. PPC advertisements are implemented very quickly. They can go live within an hour after winning the bid and paying for it. PPC provides you extremely targeted traffic. The whole process of browsers clicking on a link that they are interested in narrows visitors down into ‘qualified’ prospects who are actually looking for specific products and/or services that you offer. PPC advertising provides additional traffic to your site, other than the organic search engine results that you may get from your SEO efforts, thus widening your reach. Track and monitor your campaign. PPC advertising uses a tracking system that will record who comes to the website and what they do once they arrive. You can track the length of their stay on the site and the number of pages (including the actual pages) that they view. These are invaluable tools allowing you to monitor statistics such as your return on investment (ROI), the acquisition cost of each visitor and customer conversion rates allowing you to see the percentage of visitors that are converted to customers once they reach your landing page. There are some important things to consider and adhere to when planning a pay per click campaign: 1. Understand your product and the reasons people would want to buy it. Understanding this allows you to determine which keywords or phrases will trigger the best reaction in your prospects, thus giving them a motivated reason to click on your ad. 2. Determine your daily or monthly budget and stay with it. This means keeping your budget in the forefront of your mind and not getting drawn into bidding wars. If a chosen phrase is too expensive then research another one. You might be bidding against a large corporation with very deep pockets. 3. Learn how to bid sensibly and effectively. A bid that is too high will rapidly wipe out your budget, while a bid that is too low can lose you a high and relevant spot on the page rankings. Carry out research on your competition. Discover how much are they are bidding on similar words? 4. Watch your profit margin. The purpose of the campaign is to return more in sales or leads than it costs you to get them. Measure your margin against your spending. Know when to pull out of the campaign.

Pay Per Click Advertising 

 

5. Don’t just guess on your keywords. Carry out some research using the free Google AdWords tool. Make an informed decision about which keyword phrases to bid for. Focus on specific and niche keywords. Avoid general terms and phrases. For example “Best Prices for Televisions” is very general whereas “Best Price for Sharp 54-inch Super Widescreen TV Model XYZ” is far more focussed and probably a cheaper keyword. 6. Construct compelling ads. A good PPC ad is one that grabs the prospect by the eyeballs and can command a call to action. There are several approaches to this: Major benefits (Lose weight) Direct Instructions (Go there now) Discount offers Free goods, reports or information Testimonials. Famous celebrity/endorsements Money back guarantees Free trials Reverse Psychology (Get it now, this offer may be withdrawn at any time, scarcity etc) 7. Maintain a professional-looking site. Your landing page should be optimized to convert. After all, you’ve paid real money to get the prospect to your site, so now is the time to sell them what they want. 8. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. Your website should be simple and designed in such a way that it will be easy to navigate and fast to load. Avoid animated start ups forcing your visitor to sit through a fancy flash introduction. Most visitors won’t share your love of the creative. They will simply click away. 9. Include contact details to create a good impression and a feeling of security among potential customers. After all, the visitor may well be new to your site and knows nothing about you, your products or your services. By using these simple rules and taking the time to learn about the various tools that are available, PPC advertising can be an effective marketing strategy that will maximize your return on investment and drive visitors and sales to your site much quicker than SEO alone Paul Chatwin is an experienced internet marketer and e-book creator specializing in both free and paid SEO strategies to get your website noticed. Get your site noticed today and grab your FREE copy of Paul’s Essential Beginners Guide to PPC and other strategies. Go to:> http://www.payperclickmarketingpro.com and get your FREE copy now Article Source: http://EzineArticles.com/?expert=Paul_Chatwin Article Source: http://EzineArticles.com/7152163 PPC Marketing

PPC Marketing – Pay Per Click Advertising 

Lead Generation – How To Generate Leads On Facebook For Free

Lead Generation – How To Generate Leads On Facebook For Free

Leads are hard to get on social media networks. That is the home truth that call centers are slowly waking up to. In terms of lead generation, Facebook and Twitter have dubious reputation. Several BPO units have tried and failed to generate any response out of the users of these social platforms. It seemed like that there is some unknown mystery that these firms have to crack before they can make some purchase. But the fact is, there is a cardinal rule of generating leads through these websites. And that rule is interaction. Without interacting with the users, there cannot be any hope of them coming to your client’s website to check out the services page. You can keep pushing web links but they will be of no use.

 

Facebook has certain features and applications that call centers can use. You have to option of creating services pages and also create event pages. These pages can be used by the BPO firms to launch their products/services. Agents working on the profiles can add friends and fans to these pages by sending invites. The whole process has to be very skillfully managed. The essence of sales lead generation on Facebook or any other social media network is pull marketing. You have to create the right amount of curiosity about your brand. That will bring in the users to check out your page. When they find something interesting, they will be looking up your website and the services pages as well.

Facebook is not the platform for you to get hard leads like you would through SEO methods. Facebook is more a vehicle for brand building and brand awareness. Call centers should use this platform to inform users and prospective customers about their brand and range of products. BPO agents should not push web links relentlessly in the hope that the users will click on them and check your page. Too many links is counted as spam. Moreover, it also comes across as desperate. Your lead generation agents must curb that and spend more time talking to users and friends through messages, live chat and wall comments. When you get into the loop, it will be easier for you to promote your brand.

We have conducted successful lead generation campaigns on Facebook. Our call center agents are very particular about the methods that they use on social media platforms.

SEO Tutorial For Beginners: Learn What It Really Takes To Rank A Website On Google … It’s Really Simple

SEO FOR BEGINNERS: Learn what it really takes to rank a website on Google … It’s really simple

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SEO Tutorial For Beginners: Learn What It Really Takes To Rank A Website On Google … It’s Really Simple

How To Start A Blog: Step By Step For Beginners

BLOGGING QUICK START: How to find a niche, start a blog and create a plan to make a living via blogging

BLOGGING QUICK START: How to find a niche, start a blog and create a plan to make a living via blogging

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Pinnable Real Estate: Pinterest for Real Estate Agents: How To Drive Traffic To Your Real Estate Website & Grow Your Sphere Fast!

Pinnable Real Estate: Pinterest for Real Estate Agents: How To Drive Traffic To Your Real Estate Website & Grow Your Sphere Fast!

Pinnable Real Estate: Pinterest for Real Estate Agents: How To Drive Traffic To Your Real Estate Website & Grow Your Sphere Fast!

As a real estate agent, it’s important that your client gets to know, like & trust you! Pinterest gives you the opportunity for a potential client to do this in one glance.

Pinterest is the fastest growing social network in the world. The largest category pinned on Pinterest
is “HOME”. Discover how you, the real estate agent, can drive traffic to your real estate website and grow your sphere fast using Pinterest!

The National Association of Real Estate says Pinterest is driving more traffic than google+ & YouTube, AND the largest category on Pinterest is “HOME”, but most real estate agents aren’t capitalizing on this.

Pinnable Real Estate: Pinterest for Real Estate Agents is written for real estate agents specifically, on becoming a power pinner & succeeding in real estate lead generation by driving more traffic to your real estate website.

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==>How to Use Keywords to Be Successful on Pinterest
==>The Easiest Way to Generate More Leads using Pinterest

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Why I’m Moving My Selling Website to Lead Propeller

See the full blog post at: http://retipster.com/leadpropellerselling
Check out Lead Propeller at: http://retipster.com/leadpropellerhomepage (and be sure to use Promo Code RETIPSTER for 75% off your first month)

A selling website is a VERY important thing for real estate investors. Whether you’re flipping houses, wholesaling properties, managing rental units, investing in apartment buildings or vacant land – we ALL have a fundamental need for a well-organized, online space to showcase our properties to the world.

For most of us, our selling website is the highest traffic website we have, and it’s our best opportunity to show our customers what we’re made of and make a solid first impression on everyone who crosses paths with our business.

If you want to give a lasting first impression that causes your customers to come back again and again, while feeling confident in their decision to do business with you, you’re going to need well-designed, state-of-the-art website that gives you instant credibility when people land on your website.

There’s no better way to send prospective customers running the other way than with an awful looking website that looks like it was designed in 1997 by a 4th grader. These kinds of websites are easy an cheap to publish – and in most cases, they’re going to hurt rather than help you.

In today’s world, it’s quicker and easier than ever to get a nice website up and running. On the same coin, it still requires a little bit of “know how”, and unless you’ve got some background in building and designing websites – giving your website the look of quality that stands out from the crowd is NOT necessarily an easy task.

Enter Lead Propeller

The good news is, there’s an answer to our website dilemma.

When I first heard about Lead Propeller, I was a little hesitant to sign up for another monthly subscription (after all, I could get a website up and running for a couple hundred bucks if I wanted to). The problem was, my design skills were almost non-existent and if I wanted my website to look this good while operating with this kind of functionality, I could easily end up spending thousands of dollars for a freelance designer to try and mimic the kind of design and functionality that Lead Propeller already has mastered.

When I set up my first website in 2010, I paid ,500 for it (which was actually a good deal, considering my local ad agency quoted me a price of ,000 for the exact same thing).

The website looked pretty good when it was finished – but even though it was “pretty”, it still wasn’t very functional. The whole point of my website was to create beautiful property listings for the world to see, and even though my web designer was great at making beautiful websites, he didn’t understand how to make beautiful real estate websites.

Only after I was out ,500 did I realize that I had blown a good chunk of my working capital on a website that could hardly do it’s job. In the end, the best I could do was link to an external listing website, where my property ads would actually look halfway decent.

THERE’S AN EASIER WAY!

If you’re searching for the fastest, easiest, most convenient way to set up a real estate website that rocks – I want to let you know what I did.

Revamping my website is something that was long overdue, and rather than messing around with a cheap web designer from Indonesia – I figured the easiest solution would be to use a service I already has some experience with.

As you’ll see from the video above, creating a website with Lead Propeller is extremely easy – something anybody can do.

And you know what’s even better? For the cost of a monthly subscription, you don’t just get one website – you get THREE websites and they ALL work with the same level of ease and simplicity as shown in the video above.

The Correct Way To Assign A Real Estate Contract Make Quick Cash No Money Down

The Correct Way To Assign A Real Estate Contract Make Quick Cash No Money Down

Experienced real estate investors always talk about how easy it is to go about assigning a real estate contract. However, they always seem to gloss over the necessaries of actually doing this in real life. Assigning a real estate contract seems like an easy move, but the new wholesaling investor can find the idea is confusing. After all, how can you assign a contract when you don’t even know what to do to accomplish it?

Assigning a Real Estate Contract is Simple
Perhaps the reason that so many real estate investors don’t delve into assigning a real estate contract, is because it’s so simple. They just forget about the topic in the larger scheme of real estate wholesaling.

You’ll be surprised at how easy it really is to assign a contract to a buyer. Assigning a real estate contract is ‘giving up’ your right to purchase a piece of real estate by selling that right to another investor, your buyer. The contract that you assign is the original purchase agreement that the homeowner signs with you.

You may be worried that you’ll have a hard time getting your hands on the documents and contracts required to wholesale a property. There are plenty of places to get purchase agreements and the other necessary documents for a real estate transaction online. These documents are perfectly legal. Just be sure to read over them to make sure you understand what they say. A contract doesn’t need difficult language to make a legally binding real estate document.

When you actually assign that contract you’ll write in the buyer’s name on the original purchase agreement. The buyer’s name will be placed in the ‘and/or ASSIGNS’ sections, which you can either write in when first signing the document or create a document with a specific section for the ‘assigns to’ section. The buyer then signs his or her name on the purchase agreement.

It’s your responsibility to get that a copy of the assignment contract to the title company for the escrow process. This way they know that you’ve assigned the contract and can complete title change.

 

What’s Involved in Assigning a Contract?
You’ll make a few adjustments to the contract as you are signing it with the homeowner. Begin by adding the phrase, ‘and/or ASSIGNS’ after all the spaces where you, the buyer, sign your name on the contract. Also include a small section in the contract stating you are allowed to assign your rights to this purchase agreement to another buyer. Of course, if you look around, you can also find contracts that already include the ‘and/or ASSIGNS’ sections.

You’ll also need the ‘assignment contract’ to finish assigning a real estate contract. The assignment contract is the legal document between you and the buyer stating that you’ve agreed to give up your rights to the homeowner’s purchase agreement in exchange for a fee.

You should also be able to find this document on the web. It’s not difficult to write up if you can’t a copy of it online. Write the document stating that you agree to give up rights to the purchase agreement for the property at a certain address. Be sure to state:

– your full name,
– the homeowner’s name,
– the property price and
– the property address in your assignment contract.

Also list the fee you’ll receive from the buyer in exchange for your rights to the agreement to buy contract. When creating this document make sure to include; the dates, your signatures and a space for the notary to sign and validate the assignment contract.

Assigning a real estate contract is not difficult. You just need to learn the process once, and from there will be able to repeat it. Investors can assign a contract in real estate wholesaling, short sales and even the purchase of a home at full market value.

Colin Egbert is an experienced Real Estate Investor with plenty of short sale techniques [http://www.shortsaleinvesting.org] to aid fellow investors in their quest to succeed and make huge profits. He’s the author of the ebook “Getting Started with Short Sales” providing the tools needed to start your own real estate investing business. Colin is also the CEO of Realestateinvestor.com a website dedicated to helping investors make the most of their business.

 

The Correct Way To Assign A Real Estate Contract Make Quick Cash No Money Down

Free 90 Day Step by Step Real Estate Lead Generation And Conversions Action Plan

real estate marketing

real estate marketing

Free 90 Day Step by Step Lead Generation And Conversions Action Plan

Get a step by step breakdown of how to leverage InvestorCarrot’s online inbound marketing platform to attract sellers, buyers, and tenants.

Download 90 Day Action Plan
Download Action Plan

VIEW INVESTORCARROT PRICING


It only takes a few clicks and you have a real estate investor website up and running. But what do you do after that?

How do you generate inbound marketing leads for your real estate investing business? Should you focus on PPC and Craigslist to get your first seller leads or to build your cash buyers list?

What about a time table? When should you have these marketing strategies in place for your real estate investing websites?

InvestorCarrot’s 90 Day Inbound Marketing Action Plan will help you break down exactly what to do to get your first 100 cash buyer leads and your first 30 seller leads.

Download the Action Plan ›


real estate marketing

 

Once you have the action plan use the guide as a checklist and methodically work your way through the guide. By the end of the checklist these online marketing tips for real estate investors will help you drive more traffic and convert more leads.

If you don’t have an InvestorCarrot account implementing these marketing strategies on your website could be more difficult, take more time, and be less effective. If you want to learn how real estate investors are generating 15,000+ leads every month and ranking for more 1st page Google keywords check out a demo at oncarrot.com/demo.

Over there you will see just how easy, feature packed, and awesome an InvestorCarrot website is, and how powerful it can be for your online real estate investing business. If you are marketing for motivated sellers, cash buyers, rent to own, or note buyers you need to take a demo and see InvestorCarrot can offer.

real estate marketing

Inbound marketing for real estate investing is a great use of your time, but you have to make it work by doing putting the right processes in motion.

Not every investor will want to use search engine marketing for their website, and that is okay, use this guide and action plan as a way of understanding what is right for your business.

We will be updating this page with a webinar to help you get the most out of the action plan so you can implement it in your real estate investor marketing strategies.

Carrot Sites Are Built To Perform & Attract Leads

Our built in SEO Tools, Carrot conversion methodology, and commitment to providing great training and support all combine to provide high achieving investors the right mix of technology and strategy to get the results you need to grow your business.

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

Free 90 Day Step by Step Real Estate Lead Generation And Conversions Action Plan

9 Ways Your Website Should Build Credibility For Real Estate Investors And Agents

9 Ways Your Website Should Build Credibility For Real Estate Investors And Agents

Trevor Mauch

So, how do you build credibility as a real estate investor on your website?

Real estate investing is one of those professions where the barriers of entry for new investors is so low… there are lots of unethical investment companies out there giving real estate investors a bad name.

So, how do you stand out above the crowd… and make it so when a motivated seller, cash buyer, or private lender finds your website… they feel compelled to work with you?

First…

Importance Of Building Credibility (and how to do it with your website)

It goes without saying… that today consumers have more options than ever.  If you’re a motivated seller going in foreclosure… or a private lender who is doing your research… one of the first things you’ll look at after you hear of a company is THEIR WEBSITE to see if they are real.

Our society is an internet society now. Just look at the phone book and newspapers… those businesses are in decline… while internet news sources and internet directories are on the rise.  People go to the internet to do research on companies they’re getting ready to work with.

So, what will a private lender prospect or motivated seller see when they search you online? Will they even see a website? If not, people immediately think, “They don’t have a site… are they a real company?”.

If you have a website but it doesn’t have the 9 elements below... that could be even worse.  Is your website actually harming your credibility (if I had to guess, I’d say probably 60%+ are).

If people don’t feel comfortable that they want to work with you within the first 2 minutes of being on your website… odds are you’ll lose that business.

So, here are 9 ways to build credibility on your real estate investor website.

 

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

 

9 Ways To Build Credibility In Real Estate Investing

Stanford University did a study called the “Web Credibility Research” project.  Stanford compiled 10 elements that your website should address that can either make or break your credibility as an investor… we’ve consolidated them into 9 elements that without them… your credibility (and profits) are likely suffering.  See how many of these your real estate investing company website is doing well:

  1. Show that you’re real people behind your company – Most investors we work with to help them build their online presence for their real estate business are hesitant to put too much of their personal information on their site.  They don’t want their name, picture, bio… nothing… on the site.  If this is you too… it’s hurting your credibility and results.  Ask yourself this… do you like it when you’re on a website and you can see the actual faces of the people behind the company? Yes, we all do. It increases conversions and leads.
  2. Show that honest and trustworthy people stand behind your site – A lot like #1, your website visitors land on your website with their scam detector running in full force. They want to know that they can trust you to help them solve their problem (save them from foreclosure or get better returns, etc.).  How do you do that? A short bio on your site, again… a picture of you and your team (we teach our REItheme members ways to build credibility even if you have’t done deals or don’t have a team), testimonials are a biggie, etc.
  3. Highlight the expertise your company has – Well over half of the investors we work with feel that they don’t have enough “experience” in real estate to put on their site. But, once we dig… they usually have a lot more experience that makes them qualified to provide great solutions to buyers, sellers, and investors than they think. Anything that you feel helps you in your real estate business qualifies.  One gal had never done a real estate deal herself… but she was an executive assistant to a mega investor in New York for years, was a certified Draftsman, and had managed rehabs for another investor for a couple years… thats experience that should be on your website. Or, heck… even if you’re just getting started… leverage the experience you’ve gained in your education or your mentors experience for now.  Bottom line… if you don’t feel you have enough experience related to being able to help your clients reach their goals… then you should rethink your decision to be an investor (or go out and get that experience).
  4. Make it easy for people to contact you – Simple. Obvious. But overlooked. Have the “BIG THREE”. Phone number, email, and mailing address on your site.  It gives people a feeling that you’re not a fly by night operation… and easy to get in touch with if they have a question or problem. You can get a free phone number from Google Voice and a professional mailing address from your local mailboxes store if you don’t have one.
  5. Design your site so it looks professional and clean – Who likes to land on a website that looks like a 12 year old made it in 1998?  Find a nice clean design with lots of whitespace on the site… with crisp clean graphics. It doesn’t have to be fancy… or flashy. In fact, flashy isn’t a good thing.
  6. Make your site easy to use and useful – Easy to use = not too many links on your site. Give people a few options… don’t confuse them. Useful = providing great content on your website that helps your visitor solve their problem?  Your motivated seller site targeted to helping people stop foreclosure could have FAQ on the foreclosure process, free guides on helping them stop foreclosure, information on how your company works with homeowners, etc. Give them great information… it builds massive trust.
  7. Update your sites content often – Have you ever went to a website and saw somewhere on the site where it said the last blog post was done 10 months ago? Or when you read the site and it references old outdated information? This is a credibility killer. Update your site on a regular basis. We teach our InvestorCarrot members our process for creating great blog posts, optimizing those posts for Google rankings, and making it so easy that you never have to think about what to write about next. It’s simple when you have the right process and system in place for your content.  But, aim for a new blog post every week if you can… once a month minimum (not only does this help for credibility but it helps for your search rankings and leads too!)
  8. Avoid typos and errors – Enough said.
  9. Borrow credibility from other sources – A great way to build credibility on your site is to borrow it from other credible sources. Have you been on a website and it said “As Seen On TV” or “As Seen On Google”… or a site that has a quote from a famous and respected person?  That’s all “borrowed credibility”.  If you work with a real estate agent from lets say… Century 21… get a testimonial from them and ask permission to put the Century 21 logo on the site as a “company we’ve worked with”. Can you imagine the credibility that’ll give you in a website visitors eyes when they see the symbols of companies they know and respect on your site?

So, how many of those 9 credibility builders for your real estate investing website are you doing on your website?

If you’re doing 5 or more… you’re ahead of the curve.

7 or more… you’re doing better than 90% of your competitors.

All 9?  You’re crushing it and should be teaching this lesson alongside us 🙂

Action Plan To Help You Build Credibility This Week

Real estate investors websites can be a huge tool in building credibility or it can harm your credibility. If you have a website, this week pick 3 of the 9 elements above and implement them on your website.

If you don’t have a website but now see the value in it just from a credibility standpoint… get a site this week. You can work with us or find another solution… either way is cool w/ us because not everyone is ready to work with us (since we push our members a bit harder than a “web guy” or “template site” company does). But if you are ready to work hard and leverage a great system that works (that has a lot of these 9 elements above already injected in the websites)… go here to learn more about InvestorCarrot and what it can do for you.

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

 

9 Ways Your Website Should Build Credibility For Real Estate Investors And Agents

Are You Flipping Houses Or Wholesaling? What Types Of Leads Do You Need Right Now?

 

Flipping Houses

Flipping Houses

Are You Flipping Houses Or Wholesaling? What Types Of Leads Do You Need Right Now?

“Mark” tried to cram everything into one website. A page for motivated sellers, a section for buyers, private lenders… even rent to own. He said he was trying to “simplify” and save some money. But little did he know he was actually losing money every year by confusing his motivated house sellers on a website that was also pitching “discount properties”.

Sound familiar? 

So what should you do on your website as a wholesaler or flipper?

And this is a great question.

We’ll dive into that in a clear and simple way in today’s blog post and answer that question based on data with the answer to this… “Whatever makes it easier and gets your ideal prospects to their desired result as quickly and as smoothly as possible in as few steps required to make the sale

So, You’re Flipping Houses Or Wholesaling? What Types Of Leads Do You Need Right Now?

FLIPPING HOUSES OR WHOLESALING SYSTEM – TRY IT NOW, RISK FREE

You might be wondering how having more than one real estate investing website would even help.

And that’s a really valid question!

Because, for instance, if you own a plumbing business in your local town… one website for your company is all that you need.  Right?

So, the main thing to remember with your online marketing efforts when it comes to your website strategy is this…

the more focused you can make the message to the target prospectyou’re going after, the better the results you’ll get.

As famous copywriter, Robert Collier once said…

robert-collier-quote

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

FLIPPING HOUSES OR WHOLESALING SYSTEM – TRY IT NOW, RISK FREE

If you’re not joining that conversation in your prospects mind immediately… and you’re cluttering the message with things on your website not related to their problem and how you can help them… your results WILL go down.

So going back to the local plumber scenario… if you did plumbing services and you were also an electrician and did electrical work… you have two totally different services that require a completely different marketing message to effectively sell them your services (and ideally two separate websites).

You wouldn’t want to have the person looking for electrical work to have to wade through tons of content on your site about plumbing (a service that they don’t need).

Make sense? 

To say it again… the more focused you can make the message on the website specific to your target prospect (and what they need), the more engaged the visitor will be on your website and the more leads you’ll convert.

Why Is A Targeted Website Message Important?

Now that we understand that targeting your message on your website as much to your primary prospect as possible is important… let’s dive into why having that targeted message is important and works.

In short, us humans get distracted easily (especially online) and removing any chance of guiding your website visitor on the wrong path always improves your chances of making sure the website visitor gets your message and hopefully engages in it by becoming a lead for you.

According to a study, 55% of visitors spend 15 seconds or less on your website.  The more you can engage them and speak to them and their specific problems and needs… the longer you can keep them.

But our targeted websites at InvestorCarrot show a different story… 

avg-time-on-site

Why is that? 

Because we’re not sending a motivated seller to a website filled with content that doesn’t help them a darn bit… like stuff about your cash buyer program, or rent to own houses, or private lender program. That kind of stuff doesn’t matter to them and it just serves as a distraction to knock them off of the path of engaging them and converting them as a lead.

We’ll get into the “why” below here in a sec.

How Many Websites Do I Need If I Wholesale Or Flip Real Estate?

The general rule once again is this: How many completely different services are you offering and completely different prospects are you going after?

If you are a local house buyer (going after motivated house sellers) and you also wholesale those properties to cash buyers… those are two completely different prospects for two completely different services you offer.

If you have lease option houses available and are looking for tenant buyers… and are also looking for private lenders… those are completely different services and different prospects.

In both of those cases we’ve found that it’s much more effective to split those messages into separate websites.

So, if you’re a wholesaler and are looking for properties and looking for cash buyers, those websites should be separate websites.

So a minimum of two websites as a wholesaler in my opinion. 

How many websites do I need

You would for sure want a website dedicated to helping motivated house sellers… then your second website could pull double duty as your cash buyer website and main company credibility website (which our “Main Company” websites in Carrot do quite well).

I know there are lots of people out there who will argue with this and will say “You can put it all on one website for sure!“.

And they’re 100% correct.

You can.

But if on every page, the prospect is 1 click away from content that has nothing to do with them… and can even throw them off from the actual message on how you can help them… why would you want to take the chance of muddying the water?

If a motivated seller saw a link that says “Investment Properties 30-50% Discounts”… what do you think will pop up in their mind?

“Wow, if they can sell properties that cheap… I can’t imagine what they’re going to offer me. Darn bottom feeders”

Haha, maybe not those exact words… but even presenting a motivated seller with that content definitely doesn’t help your sale.

The “Across The Table” Test

Consider what you would say if you were sitting across the table with a client

One simple test I always run through mentally with my marketing messages is this…

… I imagine myself sitting across the table from my ideal prospect and run through in my mind what I’d say to that prospect.

How I’d find out what their main problem is, their motivations, and what they really need help with.

And then mentally run through how I can help them reach those goals.

In the case of a motivated seller… if you use this “Across The Table” test… would you hand them a brochure that talked about buying their property on one page and on the very next page it tried to sell them a discount property?

Or would you ever in the process of talking with a seller fit in… “Oh, and by the way… if you’re looking for an investment property you can get on our cash buyers list!”.

Of course not.

Why?

Because it has nothing to do with how you can help them in their situation and the only thing doing that does is potentially throw off your actual message of how you can help them with THEIR CURRENT situation… selling their house.

If it doesn’t pass the “Across The Table” test… my rule of thumb is that I try to separate those messages in my marketing as well.

On the other hand… if I’m talking to a potential cash buyer… it is very believable that I may find a way to mention our private lender program, because they may also be interested in being an investor with us as well. So those could work very well on the same website.

Make sense?

With that said, in no way am I saying that you can’t pull in online leads with an “all-in-one” site that is for motivated sellers, cash buyers, lenders, tenants, etc.

I’m just making the case for how much more effective it can be to target your messaging to eliminate the chance that a prospect would choose to not work with you because of a muddied message.

If you lost just 1 deal over a 5 year period because your website spoke to too many different prospects at once… that would cost you at a minimum $10,000.

With how easy it is to launch a website on InvestorCarrot… why take that risk?

FLIPPING HOUSES OR WHOLESALING SYSTEM – TRY IT NOW, RISK FREE

So How Many Websites Do You Need If You Do You Need?

If you’re a real estate wholesaler or house flipper… 

… we suggest 2.

One for motivated sellers and one that pulls double duty for cash buyers / main company credibility (even helps out with private lenders).

Then if you want to attract other types of leads like rent to own or note sellers… those may be great as separate sites.

The one rule of thumb is definitely don’t cram all of those “focuses” into one site. It’ll kill your performance and confuse your motivated house sellers.

If you are a note buyer / seller… 

… we suggest just 1.

A person selling a note tends to be a person experienced in the process. So sellers expect to go to a “broker” and won’t be confused by seeing notes for sale on the site.

If you’re a buy and hold investor or multi-family investor… 

… one total website for all of your properties works great. Your focusing on attracting tenants. But if you want to attract private lenders as well to partner on your deals… then set up a 2nd website that is a main company credibility site.

Keep it simple. As few sites as possible without confusing the message on your important prospects.

And as always… shoot any questions our way!

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

FLIPPING HOUSES OR WHOLESALING SYSTEM – TRY IT NOW, RISK FREE

Are You Flipping Houses Or Wholesaling? What Types Of Leads Do You Need Right Now?