How to Profit with PPC Marketing With A Small Budget

Pay Per Click Advertising 

Pay Per Click Advertising 

How to Profit with PPC Marketing With A Small Budget


PPC Marketing – Pay Per Click Advertising 

Create a Tsunami of Prospects With PPC Marketing By Paul Chatwin

PPC Marketing, commonly known as Pay Per Click Marketing is a popular method of promoting your web site or business on the internet allowing traffic to be driven to your website sometimes within hours rather than weeks or months as with more traditional page ranking methods such as SEO. Commonly found on search engines, PPC advertising revolves around sponsored links that are typically in the form of text ads. These are usually placed at the top or to the right of the organic search results (usually in a coloured or shaded box). An advertiser pays an amount of money for visitors who click on these links and land on his or her web page. Pay Per Click advertising involves bidding for the top or leading positions on search engine results pages and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services. Generally, the rule has always been the higher the bid, the higher the spot on the search results. This has changed slightly in recent times with the addition of a quality score introduced by Google. However, essentially the idea is to get as high as you can in the listings so more people will find the ad (and click on it) to go to your website.

Image result for Pay Per Click Advertising 

Advertisers would then pay the bidding price every time a visitor clicks through to their website. PPC advertising is also known under the following names/variations: Cost Per Click (CPC) Pay Per Position Pay Per Ranking Pay Per Performance Pay Per Placement. Setting up a PPC campaign would typically involve the following procedures. Opening an account with a selected PPC search engine provider (usually free) Researching and organizing a keywords list or phrases known as long tail keywords relevant to your business. Bidding on the keywords or phrases to determine your position in the rankings. Constructing a compelling attention grabbing ad copy. Setting up a ‘landing page’ for your ads that will convert your prospects like crazy. Placing the advertisement in the search engine. There are numerous benefits to Pay Per Click advertising that can make it a very effective way of promoting a business ‘online’. You can launch almost immediately. PPC advertisements are implemented very quickly. They can go live within an hour after winning the bid and paying for it. PPC provides you extremely targeted traffic. The whole process of browsers clicking on a link that they are interested in narrows visitors down into ‘qualified’ prospects who are actually looking for specific products and/or services that you offer. PPC advertising provides additional traffic to your site, other than the organic search engine results that you may get from your SEO efforts, thus widening your reach. Track and monitor your campaign. PPC advertising uses a tracking system that will record who comes to the website and what they do once they arrive. You can track the length of their stay on the site and the number of pages (including the actual pages) that they view. These are invaluable tools allowing you to monitor statistics such as your return on investment (ROI), the acquisition cost of each visitor and customer conversion rates allowing you to see the percentage of visitors that are converted to customers once they reach your landing page. There are some important things to consider and adhere to when planning a pay per click campaign: 1. Understand your product and the reasons people would want to buy it. Understanding this allows you to determine which keywords or phrases will trigger the best reaction in your prospects, thus giving them a motivated reason to click on your ad. 2. Determine your daily or monthly budget and stay with it. This means keeping your budget in the forefront of your mind and not getting drawn into bidding wars. If a chosen phrase is too expensive then research another one. You might be bidding against a large corporation with very deep pockets. 3. Learn how to bid sensibly and effectively. A bid that is too high will rapidly wipe out your budget, while a bid that is too low can lose you a high and relevant spot on the page rankings. Carry out research on your competition. Discover how much are they are bidding on similar words? 4. Watch your profit margin. The purpose of the campaign is to return more in sales or leads than it costs you to get them. Measure your margin against your spending. Know when to pull out of the campaign.

Pay Per Click Advertising 


5. Don’t just guess on your keywords. Carry out some research using the free Google AdWords tool. Make an informed decision about which keyword phrases to bid for. Focus on specific and niche keywords. Avoid general terms and phrases. For example “Best Prices for Televisions” is very general whereas “Best Price for Sharp 54-inch Super Widescreen TV Model XYZ” is far more focussed and probably a cheaper keyword. 6. Construct compelling ads. A good PPC ad is one that grabs the prospect by the eyeballs and can command a call to action. There are several approaches to this: Major benefits (Lose weight) Direct Instructions (Go there now) Discount offers Free goods, reports or information Testimonials. Famous celebrity/endorsements Money back guarantees Free trials Reverse Psychology (Get it now, this offer may be withdrawn at any time, scarcity etc) 7. Maintain a professional-looking site. Your landing page should be optimized to convert. After all, you’ve paid real money to get the prospect to your site, so now is the time to sell them what they want. 8. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. Your website should be simple and designed in such a way that it will be easy to navigate and fast to load. Avoid animated start ups forcing your visitor to sit through a fancy flash introduction. Most visitors won’t share your love of the creative. They will simply click away. 9. Include contact details to create a good impression and a feeling of security among potential customers. After all, the visitor may well be new to your site and knows nothing about you, your products or your services. By using these simple rules and taking the time to learn about the various tools that are available, PPC advertising can be an effective marketing strategy that will maximize your return on investment and drive visitors and sales to your site much quicker than SEO alone Paul Chatwin is an experienced internet marketer and e-book creator specializing in both free and paid SEO strategies to get your website noticed. Get your site noticed today and grab your FREE copy of Paul’s Essential Beginners Guide to PPC and other strategies. Go to:> and get your FREE copy now Article Source: Article Source: PPC Marketing

PPC Marketing – Pay Per Click Advertising 

Real Estate Merchantry System

Real Estate Merchantry System

Real Estate Merchantry System

Real Estate Merchantry System

6 Types of Testimonials in Real Estate Advertising To Build Credibility On Your Website

Did you know that adding solid testimonials to your website can increase your credibility and lead flow in a big way? In fact tests have shown increases in conversion rate up to 34% just by adding testimonials on their website.

So, do you have solid testimonials on your website?Or are you trying to ram your message through to your website visitors minds all on your own?

The 6 types of effective testimonials we dive into below are… 

  1. Character Based Testimonials
  2. Situation Based Testimonials
  3. Results Based Testimonials
  4. “Squash The Objection” Testimonials
  5. Social Testimonials
  6. Interview Testimonials

And just so you know that we practice what we preach… you can check out our own Testimonials page on this site as an example as you go through this post.


Let’s dive in!

Why Testimonials On Your Real Estate Investing Website Are Critical To Standing Out In Your Market And Closing More Deals

Real Estate Merchantry System

Robert Cialdini, Professor of psychology and bestselling author of Influence: The Psychology of persuasion, says…

“If you can get people who are similar to the person you’re trying to persuade to speak on your behalf, it’s a lot easier for you than if you have to try to hammer your message one more time into a reticent mind.”

Think about it yourself… are you more apt to believe a company when they tell you how great they are or when one of their customers does?

In an analysis of conversion-influencing factors, CrazyEgg (a company that specializes in conversion rates) reported that the addition of the right testimonials on your website can increase website conversions by as much as 34%. That’s one-third more seller, buyer, or tenant leads because of testimonials.

Or, here’s another example that probably hits closer to home:

When you buy something on Amazon, how important are the reviews to you? Reviews are a type of testimonial and for many people, a 4 or 5 star review will heavily influence the purchase of a book while a 1 or 2 star reviews will influence in the other direction. Amazon knows the importance of its reviews to helping their website visitors make the purchase decision, which is why you’ll see reviews all over their website for their products.

Amazon puts a lot of energy into making sure “testimonials” & reviews are front and center to build trust and social proof for products

testimonials real estate investing

We encourage everyone in the Carrot community to stand out and actively collect testimonials from each and every person you can (on the motivated seller side AND on the cash buyer side!) and add those throughout your website.

If you want to increase lead generation on your website, start collecting testimonials right now. Here are7 types of testimonials in real estate advertising that you can use to vary your testimonials and add engaging variety of social proof to your site.

Real Estate Merchantry System

6 Types Of Testimonials You Can Use To Increase Your Credibility In Your Real Estate Advertising

When you think of testimonials, you might only think of client testimonials but there are actually 6 types of real estate testimonials that you can use.

A Quick Note: Build More Trust – Use the first and last name, plus the location of the person you are quoting. For example, Ryan Theriot, Miles City MT.

1. Character Based Testimonials

But I’m a new investor and don’t have any testimonials because I haven’t done a deal yet. 

That’s one of the biggest objections I hear when it comes to newer investors and testimonials.

But here’s the thing… no matter what level of investor you are or how many deals you’ve done… you still have experiences and relationships that can show your prospects that you’re honest, trustworthy, do what you say you’ll do, and are great to work with.

As an example from a Carrot clients site


Did you notice that it doesn’t say anything about any deals in that testimonial? Just about Connor as a person.

I call these “feel good testimonials“.  They make you feel good about the person you’re working with.

Who can you get a character based testimonial from? 

Pretty much anyone who knows you well enough to attest to your character. A colleague, a co-worker, friend, your banker, mortgage broker, insurance guy, a person at your REIA, your real estate coach… pretty much anyone.

To get a solid character based testimonial go and ask someone this…

Hey [name], I’ve started up a real estate business and am really excited about growing it and helping homeowners. You and I have known each other for a little while and you’ve gotten to know my work ethic and know that I’m a high integrity person… would you mind writing down why you think I’d be a great person for others to work with?

Of course you can adjust it to fit your needs… but it’s as easy as that. You’ll find that most people would love to give you a testimonial.

2. Situation Based Testimonials

One of the things we do here at Carrot when we’re building out testimonials for our high end clients or our own websites is we jot down all of the main selling points that we want to make sure our prospects know we offer.

Then, for each one of those selling points or “situations” we go out and find a great testimonial for it.

For example, as a professional home buyer some of the advantages you can offer are a quick sale, the homeowner doesn’t have to worry about repairs, you’re not getting bank financing so don’t have to worry about getting an appraisal, etc. etc.

So what we do is dig out those tidbits about those advantages and point them out in testimonials so our own clients are doing the selling for us vs. us trying to cram our messaging down a prospects throat.

If you can show people examples where you helped other people overcome the same issues they themselves have… it’s a powerful thing.

Here are a couple examples:

Testimonial focuses on the speed and stress-free home sale process

“Thank you for everything. The sale was extremely simple and was definitely stress-free. You guys werequick and easy to work with and I really appreciated how much you kept me updated on the status of each step of the sale. Everything was much easier and smoother than I expected it to be with me doing most of the sale from another state. I was extremely excited to complete the sale so quickly.

Testimonial focuses on the “inherited house” and “messy house” situation

home buyer testimonial

Testimonial from a private lender on the “communication” and “due diligence” advantages our client offers


Pretty simple eh?

So just write down the situations you could help a house seller, an investor / buyer, a tenant… etc and pull out the parts of those testimonials that address the situations your own prospects on your site may be experiencing as well.

Wondering how to create your own seller testimonials page? Follow this example.

3. Results Based Testimonials (Success Stories!)

One of my favorite and one of the most effective types of testimonials you can put on your website is a concrete results based testimonial.

In this type of testimonial you’re going beyond the “feel good” and you’re going beyond just broad ways you helped your clients with specific situations. We do these a lot here at InvestorCarrot with our customers (because there are a lot of success stories to tell!)

Results based testimonials should be specific, concrete, and based on the outcome of how you helped them.

Here are a couple examples:

Notice how they give the specific result and situation how this investor helped them? That’s powerful.


Here’s one from Memphis Invest, one of the nations premier turn-key investment property companies

memphis invest testimonials

Here is a testimonial showing the results they experienced as an investor

”William established Capital Buyers LLC as an investment company and when he saw an opportunity to invest in a tax sale in DC he asked us to partner with him. William worked diligently and relentlessly with the DC tax offices and politicians to protect our investment and see the tax sale turn a 109.8% profit for our company.

I personally have invested with Capital Buyers LLC several times in the past three years and have realized a profit on all of my investments. William and I continue to discuss opportunities to assist people in their real estate needs while being able to realize a profit for investors. I would not and do not hesitate to invest with William and Capital Buyers LLC whenever the opportunity presents itself.”

See the power of showing specific results where you’re able to?

4. “Squash The Objection” Testimonials

The best types of testimonials are the ones that pull several different duties and span several of these “types” here in this blog post.

And when a testimonial can squash an objection your prospect may have before that objection is even an issue… even better.

With any business, there are always things going through your prospects mind that may make them leave your website in search of another solution.

For professional home buyers those objections that your prospects are thinking include…

  • “Will they offer me a fair price or are they going to low-ball me?”
  • “Will they actually follow through with what they say they will do?’
  • “My house is an absolute mess… it may be too much work for them”
  • “They’re probably going to hassle me once I put my info on this site or call them. Can’t I just find out what they’d pay me without any hassle?”

You get the idea.

So how can you squash these objections to make them a non-issue, which will improve the performance of your website?

Here are a few examples:

Let’s squash that “will they offer me a fair price?” objection with a testimonial


Let’s go back to Memphis Invest again…

This testimonial directly “squashes” skepticism and the “But
I don’t have time or knowledge to buy and manage rental properties”


What objections can you squash more effectively with testimonials?

5. Social Testimonials

Social testimonials are one of the more recent additions to the list of available testimonials.

When people write about you and your business on social media – whether they tweet about your business, your services, or about you, these are a great opportunity to leverage those on your website.

Scour Facebook, Twitter, LinkedIn, and other social media you use to pull testimonials from these sources.

We like to use a simple screenshot software to grab a picture of those testimonials called Skitch. Like these ones below that I grabbed from our own Facebook page and from InvestorCarrot clients and friends.



LinkedIn.png 663w,×300.png 278w,×324.png 300w” alt=”Carlos_Vaz-LinkedIn” width=”663″ height=”715″ />

6. Interview Testimonials

If your client is not comfortable doing a short “monologue” in front of the camera, they might be more inclined to be interviewed by you. Prepare a short 3-5 question interview that you can ask them. If you choose to video the interview, you should sit off camera and ask them the questions and they can answer the questions on camera.

These interviews can be used in their entirety or, with the client’s permission, you can edit them and use smaller pieces in different places.

Here’s an example of a real “interview style” testimonial a Carrot client has on their website:

Overall, how was your experience with us?


What do you think we did well?

Made a reasonable offer.

Tell us about your situation and how we helped…

My son lived in the house since 1998, I live in Colorado. Son bought a new house and I needed to sell the Woodmere house in Bakersfield without coming to California. Great job.Thomas B. – Woodmere Dr., Bakersfield CA

Real Estate Merchantry System


Or Turn That Interview Into A Great Video Like Our Client ExpressHomeBuyers Does

Ways To Display Your Testimonials On Your Website

There are different ways to communicate testimonials on your website. If you only ever gathered short quote-style testimonials, you’d be well ahead of those who don’t gather testimonials at all but you’ll have more impact if you switch up the style and communicate your testimonials in different ways.

Quote-Style Testimonials

The short, written testimonial is the stand-by classic that everyone knows and loves, and they’re short enough for everyone to feel comfortable gathering them from clients.

Ask your sellers or buyers to describe the value of your service to them, and do so in 1-3 sentences. If possible, add a picture (which dramatically increases the power of the testimonials).

Quote-style testimonials are so versatile and you can use them as text on your website, and embed them over an image to use in social media.

Johnny-Buys-Houses-compressor“He got us exactly what we asked for the property and the house needed a LOT of work”

“Selling the property at 1031 W. Chestnut was much easier than I imagined. After contacting Mr. Moore, the ball was rolling from there and Mr. Moore made it easiy and as stress free as it could be and did what he said he was going to do. He got us exactly what we asked for the property and the house needed a LOT of work. I couldn’t have been more happy with the rapid results. I would recommend Mr. Moore to friends and family or anyone who needs to sell their house fast. I would also use his services again if ever needed. Thank you.”
Natasha West via Johnny Buys Houses

Long-Form Testimonials (turning written into digital)

Long form testimonials may be more challenging to get because they require a little extra thought from your client, but you probably have a few “raving fans” that you can ask to write a longer testimonial and they’d be happy to do so.

You can post the long-form testimonial on the testimonial page we’ve already built into Carrot, or (with the client’s permission) you can slice up the testimonial into “sound bites” and pepper them throughout your copy.

Here is what a top investor in Atlanta did…

Turning handwritten or typed testimonials into credibility boosters on your website


On his InvestorCarrot site, you can click each document and up pops the full version of the written testimonial. Pretty darn effective and a massive credibility builder.

Video Testimonials

Video testimonials are SO powerful right now but they are dramatically under-utilized. If I were just starting out in real estate investing, I’d make this my default method of gathering testimonials. They’re easy to record now, thanks to our mobile devices, and the informality of your client speaking to the camera will add a ton of credibility.

A Quick Note: Power! – Video testimonials are far more engaging and convincing. They will keep visitors on your site longer and increase the chances that they will convert into a lead.

Like This Video Testimonial On The Sidebar Of A Carrot Clients Site In Atlanta

Real Estate Merchantry System

Action Step: Start Using These 6 Types Of Testimonials In YOUR Online Real Estate Advertising

I’ve shared 6 types of testimonials in real estate advertising, but it can sometimes feel overwhelming putting it into action.

So here’s a simple action checklist to get started in under 10 minutes per week:

  1. Always be looking for testimonial opportunities: When you show up to sign the papers, bring a reminder to yourself to get a testimonial from the client – perhaps a piece of paper that you’ll give them to write their testimonial, or a video camera to record their testimonial. (Hint: Prepare a testimonial template ahead of time so that the client doesn’t start at a blank sheet of paper and then write: “I liked working with Stan at XYZ Real Estate”. As much as possible, ask your client to report something measurable, not just report on their feelings. For example, a seller might report, “we closed in 3 days” or a buyer might report, “I earned 15% last year on my investment.”
  2. Use it immediately: When you get back to the office, add it to your website immediately. (Don’t let them stack up on your desk or it will feel overwhelming – put the testimonial to work right away for you).
  3. Save and use later: Store your testimonials in a central location on your computer and pepper them periodically throughout your other marketing, too, including brochures and social media.

Make it a habit at each and every signing… when you notice people say great things about you, recognize that as an opportunity to document it! 

At first it won’t seem natural and you may not be comfortable doing it but as soon as you start seeing the boost in leads from your site, you’ll want to do more. And the best part is: you can never have too many testimonials – the more you have, the more effective they become.

You’ve built your website, added great fresh content, ensured that the SEO is optimized for your specific business, and marketed your site around the web. Now to take your website’s lead generation to the next level by adding a variety of these 7 types of testimonials in real estate advertising to convince your audience to do business with you.


If you are in need of a real estate investor website visit Carrot at Take the demo


Trevor Mauch

About the Author – Trevor Mauch

Trevor is the CEO of InvestorCarrot and knows a thing or two about inbound marketing and generating leads online in the real estate industry. As an investor himself, he’s generated tens of thousands of real estate leads and is a leading expert in inbound marketing for investors and agents. In addition, his true passion is helping entrepreneurs grow businesses that truly help you live a life of purpose.


Real Estate Merchantry System

Lead Generation – How To Generate Leads On Facebook For Free

Lead Generation – How To Generate Leads On Facebook For Free

Leads are hard to get on social media networks. That is the home truth that call centers are slowly waking up to. In terms of lead generation, Facebook and Twitter have dubious reputation. Several BPO units have tried and failed to generate any response out of the users of these social platforms. It seemed like that there is some unknown mystery that these firms have to crack before they can make some purchase. But the fact is, there is a cardinal rule of generating leads through these websites. And that rule is interaction. Without interacting with the users, there cannot be any hope of them coming to your client’s website to check out the services page. You can keep pushing web links but they will be of no use.


Facebook has certain features and applications that call centers can use. You have to option of creating services pages and also create event pages. These pages can be used by the BPO firms to launch their products/services. Agents working on the profiles can add friends and fans to these pages by sending invites. The whole process has to be very skillfully managed. The essence of sales lead generation on Facebook or any other social media network is pull marketing. You have to create the right amount of curiosity about your brand. That will bring in the users to check out your page. When they find something interesting, they will be looking up your website and the services pages as well.

Facebook is not the platform for you to get hard leads like you would through SEO methods. Facebook is more a vehicle for brand building and brand awareness. Call centers should use this platform to inform users and prospective customers about their brand and range of products. BPO agents should not push web links relentlessly in the hope that the users will click on them and check your page. Too many links is counted as spam. Moreover, it also comes across as desperate. Your lead generation agents must curb that and spend more time talking to users and friends through messages, live chat and wall comments. When you get into the loop, it will be easier for you to promote your brand.

We have conducted successful lead generation campaigns on Facebook. Our call center agents are very particular about the methods that they use on social media platforms.

SEO Tutorial For Beginners: Learn What It Really Takes To Rank A Website On Google … It’s Really Simple

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How To Start A Blog: Step By Step For Beginners

BLOGGING QUICK START: How to find a niche, start a blog and create a plan to make a living via blogging

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Pinnable Real Estate: Pinterest for Real Estate Agents: How To Drive Traffic To Your Real Estate Website & Grow Your Sphere Fast!

Pinnable Real Estate: Pinterest for Real Estate Agents: How To Drive Traffic To Your Real Estate Website & Grow Your Sphere Fast!

Pinnable Real Estate: Pinterest for Real Estate Agents: How To Drive Traffic To Your Real Estate Website & Grow Your Sphere Fast!

As a real estate agent, it’s important that your client gets to know, like & trust you! Pinterest gives you the opportunity for a potential client to do this in one glance.

Pinterest is the fastest growing social network in the world. The largest category pinned on Pinterest
is “HOME”. Discover how you, the real estate agent, can drive traffic to your real estate website and grow your sphere fast using Pinterest!

The National Association of Real Estate says Pinterest is driving more traffic than google+ & YouTube, AND the largest category on Pinterest is “HOME”, but most real estate agents aren’t capitalizing on this.

Pinnable Real Estate: Pinterest for Real Estate Agents is written for real estate agents specifically, on becoming a power pinner & succeeding in real estate lead generation by driving more traffic to your real estate website.

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Why I’m Moving My Selling Website to Lead Propeller

See the full blog post at:
Check out Lead Propeller at: (and be sure to use Promo Code RETIPSTER for 75% off your first month)

A selling website is a VERY important thing for real estate investors. Whether you’re flipping houses, wholesaling properties, managing rental units, investing in apartment buildings or vacant land – we ALL have a fundamental need for a well-organized, online space to showcase our properties to the world.

For most of us, our selling website is the highest traffic website we have, and it’s our best opportunity to show our customers what we’re made of and make a solid first impression on everyone who crosses paths with our business.

If you want to give a lasting first impression that causes your customers to come back again and again, while feeling confident in their decision to do business with you, you’re going to need well-designed, state-of-the-art website that gives you instant credibility when people land on your website.

There’s no better way to send prospective customers running the other way than with an awful looking website that looks like it was designed in 1997 by a 4th grader. These kinds of websites are easy an cheap to publish – and in most cases, they’re going to hurt rather than help you.

In today’s world, it’s quicker and easier than ever to get a nice website up and running. On the same coin, it still requires a little bit of “know how”, and unless you’ve got some background in building and designing websites – giving your website the look of quality that stands out from the crowd is NOT necessarily an easy task.

Enter Lead Propeller

The good news is, there’s an answer to our website dilemma.

When I first heard about Lead Propeller, I was a little hesitant to sign up for another monthly subscription (after all, I could get a website up and running for a couple hundred bucks if I wanted to). The problem was, my design skills were almost non-existent and if I wanted my website to look this good while operating with this kind of functionality, I could easily end up spending thousands of dollars for a freelance designer to try and mimic the kind of design and functionality that Lead Propeller already has mastered.

When I set up my first website in 2010, I paid ,500 for it (which was actually a good deal, considering my local ad agency quoted me a price of ,000 for the exact same thing).

The website looked pretty good when it was finished – but even though it was “pretty”, it still wasn’t very functional. The whole point of my website was to create beautiful property listings for the world to see, and even though my web designer was great at making beautiful websites, he didn’t understand how to make beautiful real estate websites.

Only after I was out ,500 did I realize that I had blown a good chunk of my working capital on a website that could hardly do it’s job. In the end, the best I could do was link to an external listing website, where my property ads would actually look halfway decent.


If you’re searching for the fastest, easiest, most convenient way to set up a real estate website that rocks – I want to let you know what I did.

Revamping my website is something that was long overdue, and rather than messing around with a cheap web designer from Indonesia – I figured the easiest solution would be to use a service I already has some experience with.

As you’ll see from the video above, creating a website with Lead Propeller is extremely easy – something anybody can do.

And you know what’s even better? For the cost of a monthly subscription, you don’t just get one website – you get THREE websites and they ALL work with the same level of ease and simplicity as shown in the video above.

The Correct Way To Assign A Real Estate Contract Make Quick Cash No Money Down

The Correct Way To Assign A Real Estate Contract Make Quick Cash No Money Down

Experienced real estate investors always talk about how easy it is to go about assigning a real estate contract. However, they always seem to gloss over the necessaries of actually doing this in real life. Assigning a real estate contract seems like an easy move, but the new wholesaling investor can find the idea is confusing. After all, how can you assign a contract when you don’t even know what to do to accomplish it?

Assigning a Real Estate Contract is Simple
Perhaps the reason that so many real estate investors don’t delve into assigning a real estate contract, is because it’s so simple. They just forget about the topic in the larger scheme of real estate wholesaling.

You’ll be surprised at how easy it really is to assign a contract to a buyer. Assigning a real estate contract is ‘giving up’ your right to purchase a piece of real estate by selling that right to another investor, your buyer. The contract that you assign is the original purchase agreement that the homeowner signs with you.

You may be worried that you’ll have a hard time getting your hands on the documents and contracts required to wholesale a property. There are plenty of places to get purchase agreements and the other necessary documents for a real estate transaction online. These documents are perfectly legal. Just be sure to read over them to make sure you understand what they say. A contract doesn’t need difficult language to make a legally binding real estate document.

When you actually assign that contract you’ll write in the buyer’s name on the original purchase agreement. The buyer’s name will be placed in the ‘and/or ASSIGNS’ sections, which you can either write in when first signing the document or create a document with a specific section for the ‘assigns to’ section. The buyer then signs his or her name on the purchase agreement.

It’s your responsibility to get that a copy of the assignment contract to the title company for the escrow process. This way they know that you’ve assigned the contract and can complete title change.


What’s Involved in Assigning a Contract?
You’ll make a few adjustments to the contract as you are signing it with the homeowner. Begin by adding the phrase, ‘and/or ASSIGNS’ after all the spaces where you, the buyer, sign your name on the contract. Also include a small section in the contract stating you are allowed to assign your rights to this purchase agreement to another buyer. Of course, if you look around, you can also find contracts that already include the ‘and/or ASSIGNS’ sections.

You’ll also need the ‘assignment contract’ to finish assigning a real estate contract. The assignment contract is the legal document between you and the buyer stating that you’ve agreed to give up your rights to the homeowner’s purchase agreement in exchange for a fee.

You should also be able to find this document on the web. It’s not difficult to write up if you can’t a copy of it online. Write the document stating that you agree to give up rights to the purchase agreement for the property at a certain address. Be sure to state:

– your full name,
– the homeowner’s name,
– the property price and
– the property address in your assignment contract.

Also list the fee you’ll receive from the buyer in exchange for your rights to the agreement to buy contract. When creating this document make sure to include; the dates, your signatures and a space for the notary to sign and validate the assignment contract.

Assigning a real estate contract is not difficult. You just need to learn the process once, and from there will be able to repeat it. Investors can assign a contract in real estate wholesaling, short sales and even the purchase of a home at full market value.

Colin Egbert is an experienced Real Estate Investor with plenty of short sale techniques [] to aid fellow investors in their quest to succeed and make huge profits. He’s the author of the ebook “Getting Started with Short Sales” providing the tools needed to start your own real estate investing business. Colin is also the CEO of a website dedicated to helping investors make the most of their business.


The Correct Way To Assign A Real Estate Contract Make Quick Cash No Money Down

Free 90 Day Step by Step Real Estate Lead Generation And Conversions Action Plan

real estate marketing

real estate marketing

Free 90 Day Step by Step Lead Generation And Conversions Action Plan

Get a step by step breakdown of how to leverage InvestorCarrot’s online inbound marketing platform to attract sellers, buyers, and tenants.

Download 90 Day Action Plan
Download Action Plan


It only takes a few clicks and you have a real estate investor website up and running. But what do you do after that?

How do you generate inbound marketing leads for your real estate investing business? Should you focus on PPC and Craigslist to get your first seller leads or to build your cash buyers list?

What about a time table? When should you have these marketing strategies in place for your real estate investing websites?

InvestorCarrot’s 90 Day Inbound Marketing Action Plan will help you break down exactly what to do to get your first 100 cash buyer leads and your first 30 seller leads.

Download the Action Plan ›

real estate marketing


Once you have the action plan use the guide as a checklist and methodically work your way through the guide. By the end of the checklist these online marketing tips for real estate investors will help you drive more traffic and convert more leads.

If you don’t have an InvestorCarrot account implementing these marketing strategies on your website could be more difficult, take more time, and be less effective. If you want to learn how real estate investors are generating 15,000+ leads every month and ranking for more 1st page Google keywords check out a demo at

Over there you will see just how easy, feature packed, and awesome an InvestorCarrot website is, and how powerful it can be for your online real estate investing business. If you are marketing for motivated sellers, cash buyers, rent to own, or note buyers you need to take a demo and see InvestorCarrot can offer.

real estate marketing

Inbound marketing for real estate investing is a great use of your time, but you have to make it work by doing putting the right processes in motion.

Not every investor will want to use search engine marketing for their website, and that is okay, use this guide and action plan as a way of understanding what is right for your business.

We will be updating this page with a webinar to help you get the most out of the action plan so you can implement it in your real estate investor marketing strategies.

Carrot Sites Are Built To Perform & Attract Leads

Our built in SEO Tools, Carrot conversion methodology, and commitment to providing great training and support all combine to provide high achieving investors the right mix of technology and strategy to get the results you need to grow your business.


Free 90 Day Step by Step Real Estate Lead Generation And Conversions Action Plan

9 Ways Your Website Should Build Credibility For Real Estate Investors And Agents

9 Ways Your Website Should Build Credibility For Real Estate Investors And Agents

Trevor Mauch

So, how do you build credibility as a real estate investor on your website?

Real estate investing is one of those professions where the barriers of entry for new investors is so low… there are lots of unethical investment companies out there giving real estate investors a bad name.

So, how do you stand out above the crowd… and make it so when a motivated seller, cash buyer, or private lender finds your website… they feel compelled to work with you?


Importance Of Building Credibility (and how to do it with your website)

It goes without saying… that today consumers have more options than ever.  If you’re a motivated seller going in foreclosure… or a private lender who is doing your research… one of the first things you’ll look at after you hear of a company is THEIR WEBSITE to see if they are real.

Our society is an internet society now. Just look at the phone book and newspapers… those businesses are in decline… while internet news sources and internet directories are on the rise.  People go to the internet to do research on companies they’re getting ready to work with.

So, what will a private lender prospect or motivated seller see when they search you online? Will they even see a website? If not, people immediately think, “They don’t have a site… are they a real company?”.

If you have a website but it doesn’t have the 9 elements below... that could be even worse.  Is your website actually harming your credibility (if I had to guess, I’d say probably 60%+ are).

If people don’t feel comfortable that they want to work with you within the first 2 minutes of being on your website… odds are you’ll lose that business.

So, here are 9 ways to build credibility on your real estate investor website.


Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.


9 Ways To Build Credibility In Real Estate Investing

Stanford University did a study called the “Web Credibility Research” project.  Stanford compiled 10 elements that your website should address that can either make or break your credibility as an investor… we’ve consolidated them into 9 elements that without them… your credibility (and profits) are likely suffering.  See how many of these your real estate investing company website is doing well:

  1. Show that you’re real people behind your company – Most investors we work with to help them build their online presence for their real estate business are hesitant to put too much of their personal information on their site.  They don’t want their name, picture, bio… nothing… on the site.  If this is you too… it’s hurting your credibility and results.  Ask yourself this… do you like it when you’re on a website and you can see the actual faces of the people behind the company? Yes, we all do. It increases conversions and leads.
  2. Show that honest and trustworthy people stand behind your site – A lot like #1, your website visitors land on your website with their scam detector running in full force. They want to know that they can trust you to help them solve their problem (save them from foreclosure or get better returns, etc.).  How do you do that? A short bio on your site, again… a picture of you and your team (we teach our REItheme members ways to build credibility even if you have’t done deals or don’t have a team), testimonials are a biggie, etc.
  3. Highlight the expertise your company has – Well over half of the investors we work with feel that they don’t have enough “experience” in real estate to put on their site. But, once we dig… they usually have a lot more experience that makes them qualified to provide great solutions to buyers, sellers, and investors than they think. Anything that you feel helps you in your real estate business qualifies.  One gal had never done a real estate deal herself… but she was an executive assistant to a mega investor in New York for years, was a certified Draftsman, and had managed rehabs for another investor for a couple years… thats experience that should be on your website. Or, heck… even if you’re just getting started… leverage the experience you’ve gained in your education or your mentors experience for now.  Bottom line… if you don’t feel you have enough experience related to being able to help your clients reach their goals… then you should rethink your decision to be an investor (or go out and get that experience).
  4. Make it easy for people to contact you – Simple. Obvious. But overlooked. Have the “BIG THREE”. Phone number, email, and mailing address on your site.  It gives people a feeling that you’re not a fly by night operation… and easy to get in touch with if they have a question or problem. You can get a free phone number from Google Voice and a professional mailing address from your local mailboxes store if you don’t have one.
  5. Design your site so it looks professional and clean – Who likes to land on a website that looks like a 12 year old made it in 1998?  Find a nice clean design with lots of whitespace on the site… with crisp clean graphics. It doesn’t have to be fancy… or flashy. In fact, flashy isn’t a good thing.
  6. Make your site easy to use and useful – Easy to use = not too many links on your site. Give people a few options… don’t confuse them. Useful = providing great content on your website that helps your visitor solve their problem?  Your motivated seller site targeted to helping people stop foreclosure could have FAQ on the foreclosure process, free guides on helping them stop foreclosure, information on how your company works with homeowners, etc. Give them great information… it builds massive trust.
  7. Update your sites content often – Have you ever went to a website and saw somewhere on the site where it said the last blog post was done 10 months ago? Or when you read the site and it references old outdated information? This is a credibility killer. Update your site on a regular basis. We teach our InvestorCarrot members our process for creating great blog posts, optimizing those posts for Google rankings, and making it so easy that you never have to think about what to write about next. It’s simple when you have the right process and system in place for your content.  But, aim for a new blog post every week if you can… once a month minimum (not only does this help for credibility but it helps for your search rankings and leads too!)
  8. Avoid typos and errors – Enough said.
  9. Borrow credibility from other sources – A great way to build credibility on your site is to borrow it from other credible sources. Have you been on a website and it said “As Seen On TV” or “As Seen On Google”… or a site that has a quote from a famous and respected person?  That’s all “borrowed credibility”.  If you work with a real estate agent from lets say… Century 21… get a testimonial from them and ask permission to put the Century 21 logo on the site as a “company we’ve worked with”. Can you imagine the credibility that’ll give you in a website visitors eyes when they see the symbols of companies they know and respect on your site?

So, how many of those 9 credibility builders for your real estate investing website are you doing on your website?

If you’re doing 5 or more… you’re ahead of the curve.

7 or more… you’re doing better than 90% of your competitors.

All 9?  You’re crushing it and should be teaching this lesson alongside us 🙂

Action Plan To Help You Build Credibility This Week

Real estate investors websites can be a huge tool in building credibility or it can harm your credibility. If you have a website, this week pick 3 of the 9 elements above and implement them on your website.

If you don’t have a website but now see the value in it just from a credibility standpoint… get a site this week. You can work with us or find another solution… either way is cool w/ us because not everyone is ready to work with us (since we push our members a bit harder than a “web guy” or “template site” company does). But if you are ready to work hard and leverage a great system that works (that has a lot of these 9 elements above already injected in the websites)… go here to learn more about InvestorCarrot and what it can do for you.

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.


9 Ways Your Website Should Build Credibility For Real Estate Investors And Agents