Lead Generation – How To Generate Leads On Facebook For Free

Lead Generation – How To Generate Leads On Facebook For Free

Leads are hard to get on social media networks. That is the home truth that call centers are slowly waking up to. In terms of lead generation, Facebook and Twitter have dubious reputation. Several BPO units have tried and failed to generate any response out of the users of these social platforms. It seemed like that there is some unknown mystery that these firms have to crack before they can make some purchase. But the fact is, there is a cardinal rule of generating leads through these websites. And that rule is interaction. Without interacting with the users, there cannot be any hope of them coming to your client’s website to check out the services page. You can keep pushing web links but they will be of no use.

 

Facebook has certain features and applications that call centers can use. You have to option of creating services pages and also create event pages. These pages can be used by the BPO firms to launch their products/services. Agents working on the profiles can add friends and fans to these pages by sending invites. The whole process has to be very skillfully managed. The essence of sales lead generation on Facebook or any other social media network is pull marketing. You have to create the right amount of curiosity about your brand. That will bring in the users to check out your page. When they find something interesting, they will be looking up your website and the services pages as well.

Facebook is not the platform for you to get hard leads like you would through SEO methods. Facebook is more a vehicle for brand building and brand awareness. Call centers should use this platform to inform users and prospective customers about their brand and range of products. BPO agents should not push web links relentlessly in the hope that the users will click on them and check your page. Too many links is counted as spam. Moreover, it also comes across as desperate. Your lead generation agents must curb that and spend more time talking to users and friends through messages, live chat and wall comments. When you get into the loop, it will be easier for you to promote your brand.

We have conducted successful lead generation campaigns on Facebook. Our call center agents are very particular about the methods that they use on social media platforms.

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SEO Tutorial For Beginners: Learn What It Really Takes To Rank A Website On Google … It’s Really Simple

SEO FOR BEGINNERS: Learn what it really takes to rank a website on Google … It’s really simple

SEO FOR BEGINNERS: Learn what it really takes to rank a website on Google ... It's really simple

Learn SEO the easy way

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SEO Tutorial For Beginners: Learn What It Really Takes To Rank A Website On Google … It’s Really Simple

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How To Start A Blog: Step By Step For Beginners

BLOGGING QUICK START: How to find a niche, start a blog and create a plan to make a living via blogging

BLOGGING QUICK START: How to find a niche, start a blog and create a plan to make a living via blogging

Get a quick start guide to blogging – go from zero to whatever your goal is

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– How to drive traffic to your blogfor free.

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Related Internet Marketing Blog Products

How To Start A Blog: Step By Step For Beginners

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Pinnable Real Estate: Pinterest for Real Estate Agents: How To Drive Traffic To Your Real Estate Website & Grow Your Sphere Fast!

Pinnable Real Estate: Pinterest for Real Estate Agents: How To Drive Traffic To Your Real Estate Website & Grow Your Sphere Fast!

Pinnable Real Estate: Pinterest for Real Estate Agents: How To Drive Traffic To Your Real Estate Website & Grow Your Sphere Fast!

As a real estate agent, it’s important that your client gets to know, like & trust you! Pinterest gives you the opportunity for a potential client to do this in one glance.

Pinterest is the fastest growing social network in the world. The largest category pinned on Pinterest
is “HOME”. Discover how you, the real estate agent, can drive traffic to your real estate website and grow your sphere fast using Pinterest!

The National Association of Real Estate says Pinterest is driving more traffic than google+ & YouTube, AND the largest category on Pinterest is “HOME”, but most real estate agents aren’t capitalizing on this.

Pinnable Real Estate: Pinterest for Real Estate Agents is written for real estate agents specifically, on becoming a power pinner & succeeding in real estate lead generation by driving more traffic to your real estate website.

In This Book, You’ll Learn:
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==>What to Pin
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==>How to Drive Traffic to Your Real Estate Website Using Pinterest
==>What Power Real Estate Agents Are Doing on Pinterest
==>How to Use Keywords to Be Successful on Pinterest
==>The Easiest Way to Generate More Leads using Pinterest

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Why I’m Moving My Selling Website to Lead Propeller

See the full blog post at: http://retipster.com/leadpropellerselling
Check out Lead Propeller at: http://retipster.com/leadpropellerhomepage (and be sure to use Promo Code RETIPSTER for 75% off your first month)

A selling website is a VERY important thing for real estate investors. Whether you’re flipping houses, wholesaling properties, managing rental units, investing in apartment buildings or vacant land – we ALL have a fundamental need for a well-organized, online space to showcase our properties to the world.

For most of us, our selling website is the highest traffic website we have, and it’s our best opportunity to show our customers what we’re made of and make a solid first impression on everyone who crosses paths with our business.

If you want to give a lasting first impression that causes your customers to come back again and again, while feeling confident in their decision to do business with you, you’re going to need well-designed, state-of-the-art website that gives you instant credibility when people land on your website.

There’s no better way to send prospective customers running the other way than with an awful looking website that looks like it was designed in 1997 by a 4th grader. These kinds of websites are easy an cheap to publish – and in most cases, they’re going to hurt rather than help you.

In today’s world, it’s quicker and easier than ever to get a nice website up and running. On the same coin, it still requires a little bit of “know how”, and unless you’ve got some background in building and designing websites – giving your website the look of quality that stands out from the crowd is NOT necessarily an easy task.

Enter Lead Propeller

The good news is, there’s an answer to our website dilemma.

When I first heard about Lead Propeller, I was a little hesitant to sign up for another monthly subscription (after all, I could get a website up and running for a couple hundred bucks if I wanted to). The problem was, my design skills were almost non-existent and if I wanted my website to look this good while operating with this kind of functionality, I could easily end up spending thousands of dollars for a freelance designer to try and mimic the kind of design and functionality that Lead Propeller already has mastered.

When I set up my first website in 2010, I paid ,500 for it (which was actually a good deal, considering my local ad agency quoted me a price of ,000 for the exact same thing).

The website looked pretty good when it was finished – but even though it was “pretty”, it still wasn’t very functional. The whole point of my website was to create beautiful property listings for the world to see, and even though my web designer was great at making beautiful websites, he didn’t understand how to make beautiful real estate websites.

Only after I was out ,500 did I realize that I had blown a good chunk of my working capital on a website that could hardly do it’s job. In the end, the best I could do was link to an external listing website, where my property ads would actually look halfway decent.

THERE’S AN EASIER WAY!

If you’re searching for the fastest, easiest, most convenient way to set up a real estate website that rocks – I want to let you know what I did.

Revamping my website is something that was long overdue, and rather than messing around with a cheap web designer from Indonesia – I figured the easiest solution would be to use a service I already has some experience with.

As you’ll see from the video above, creating a website with Lead Propeller is extremely easy – something anybody can do.

And you know what’s even better? For the cost of a monthly subscription, you don’t just get one website – you get THREE websites and they ALL work with the same level of ease and simplicity as shown in the video above.

The Correct Way To Assign A Real Estate Contract Make Quick Cash No Money Down

The Correct Way To Assign A Real Estate Contract Make Quick Cash No Money Down

Experienced real estate investors always talk about how easy it is to go about assigning a real estate contract. However, they always seem to gloss over the necessaries of actually doing this in real life. Assigning a real estate contract seems like an easy move, but the new wholesaling investor can find the idea is confusing. After all, how can you assign a contract when you don’t even know what to do to accomplish it?

Assigning a Real Estate Contract is Simple
Perhaps the reason that so many real estate investors don’t delve into assigning a real estate contract, is because it’s so simple. They just forget about the topic in the larger scheme of real estate wholesaling.

You’ll be surprised at how easy it really is to assign a contract to a buyer. Assigning a real estate contract is ‘giving up’ your right to purchase a piece of real estate by selling that right to another investor, your buyer. The contract that you assign is the original purchase agreement that the homeowner signs with you.

You may be worried that you’ll have a hard time getting your hands on the documents and contracts required to wholesale a property. There are plenty of places to get purchase agreements and the other necessary documents for a real estate transaction online. These documents are perfectly legal. Just be sure to read over them to make sure you understand what they say. A contract doesn’t need difficult language to make a legally binding real estate document.

When you actually assign that contract you’ll write in the buyer’s name on the original purchase agreement. The buyer’s name will be placed in the ‘and/or ASSIGNS’ sections, which you can either write in when first signing the document or create a document with a specific section for the ‘assigns to’ section. The buyer then signs his or her name on the purchase agreement.

It’s your responsibility to get that a copy of the assignment contract to the title company for the escrow process. This way they know that you’ve assigned the contract and can complete title change.

 

What’s Involved in Assigning a Contract?
You’ll make a few adjustments to the contract as you are signing it with the homeowner. Begin by adding the phrase, ‘and/or ASSIGNS’ after all the spaces where you, the buyer, sign your name on the contract. Also include a small section in the contract stating you are allowed to assign your rights to this purchase agreement to another buyer. Of course, if you look around, you can also find contracts that already include the ‘and/or ASSIGNS’ sections.

You’ll also need the ‘assignment contract’ to finish assigning a real estate contract. The assignment contract is the legal document between you and the buyer stating that you’ve agreed to give up your rights to the homeowner’s purchase agreement in exchange for a fee.

You should also be able to find this document on the web. It’s not difficult to write up if you can’t a copy of it online. Write the document stating that you agree to give up rights to the purchase agreement for the property at a certain address. Be sure to state:

– your full name,
– the homeowner’s name,
– the property price and
– the property address in your assignment contract.

Also list the fee you’ll receive from the buyer in exchange for your rights to the agreement to buy contract. When creating this document make sure to include; the dates, your signatures and a space for the notary to sign and validate the assignment contract.

Assigning a real estate contract is not difficult. You just need to learn the process once, and from there will be able to repeat it. Investors can assign a contract in real estate wholesaling, short sales and even the purchase of a home at full market value.

Colin Egbert is an experienced Real Estate Investor with plenty of short sale techniques [http://www.shortsaleinvesting.org] to aid fellow investors in their quest to succeed and make huge profits. He’s the author of the ebook “Getting Started with Short Sales” providing the tools needed to start your own real estate investing business. Colin is also the CEO of Realestateinvestor.com a website dedicated to helping investors make the most of their business.

 

The Correct Way To Assign A Real Estate Contract Make Quick Cash No Money Down

Real Estate Agents & Investors – How To Generate Enough Online Traffic To Meet Your Sales & Lead Generation Needs Without Paying For It

Real Estate Agents & Investors – How To Generate Enough Online Traffic To Meet Your Sales & Lead Generation Needs Without Paying For It

Trevor Mauch

I think it’s safe to say… everybody wants more traffic.

In fact, every time you hear about a new real estate agency crushing it online, I know exactly how you feel: envious, resentful … discouraged.

Why?

Because over the last decade, the internet has become a universal part of the home buying process.

As of 2015, a full 92% of all home buyers — across every geographic region and age range — use the internet during their search.

What’s more, for 42% of those buyers, the internet is actually their very first step.

As of 2015, a full 92% of all home buyers use the internet during their search. Click to TweetOf course, you already know all that.

Here’s the problem …

Most real estate agents and investors simply don’t know how to generate enough online traffic to meet their lead generation needs.

As a result, we often turn to paid traffic as an answer.

But with the average cost of a single click for a location-specific phrase like “purchasing a home” sitting at $24 … paying for that life-sustaining traffic doesn’t come cheap.

The good news is paid traffic — whether from Google AdWords or social media — doesn’t have to be the cornerstone of your online marketing strategy.

In fact, it shouldn’t be.

Last year, of the 200,000+ leads our clients pulled in online, pay-per-click accounted for less than 20%.

Eighty percent of our clients’ leads — roughly 160,000 from all over the nation — came from free and organic search.

How?

Through an approach we call conversation marketing.

However, before we jump into our three-phase approach to generating more traffic and leads, let’s start with a few foundational principles.

Why You Shouldn’t Pay for Traffic If You Don’t Have To

With a subtitle like that, you might think I’m advising against using paid advertising in total.

I’m not.

There’s definitely a place for PPC and social media advertising to boost your website traffic fast, particularly when you avoid the common mistakes.

But to generate traffic, leads, and revenue over the long term, you need to create content based on your target audience’s real needs and concerns.

The difference between the two approaches comes down to separating your traffic-driving goals into two clear groups: (1) search-engine optimization (SEO) tactics to increase organic visitors — what we’ve termed conversation marketing — and (2) PPC tactics to increase paid visitors.

Knowing the differences is vital.

Why You Should Use Both SEO and PPC In Your Marketing
Efforts For Best Short And Long-Term ROI And Consistency

seo vs ppc time to results

Why you should use both SEO and PPC in your marketing efforts
Image Credit: Investor Carrot

While it may sound technical, SEO really just comes down to creating search friendly content that your target audience will find helpful. We’ll get into the details of how to do this in just a minute. For now, it’s important to be aware that SEO takes a larger upfront investment of time and resources and its results don’t materialize overnight.

seo vs ppc roi

The difference between the ROI for SEO and PPC
Image Credit: Investor Carrot

However, the benefits of your investment in SEO — i.e., conversation marketing as opposed to paid sources — are profound:

  • Leads come to you. You don’t have to chase them down.
  • You position yourself as a helper versus a “bottom feeder.”
  • Higher search ranking doesn’t just mean more traffic, it also means more trust.
  • In turn, that trust turns a higher ratio of traffic into leads into deals.
  • You’re not forced into competing for the same lead everyone else is after.
  • Over time, lead cost dramatically decreases. Best of all, the more search-friendly, organic content you create, the easier generating traffic and leads becomes in the future.

Content Marketing Versus Conversation Marketing

All of the benefits listed above come directly from an approach to online marketing known as content marketing.

Since 2012, the phrase “content marketing” has exploded. Google Trends officially dubs it a “breakout,” meaning the number of global searches for the term has increased by over 5,000%.

content marketing analytics

And it’s no accident that 77% of B2C marketers and 76% of B2B marketers to say that they’ll increase their content marketing efforts this year.

b2c content creation

The explosion of all things “content” is rooted in a simple principle: add value … and add it for free.

Whether it’s in the form of blog posts, buyer’s guides, checklists, podcasts, ebooks, webinars, or email campaigns, content marketing is the leading way to provide valuable information to your target audience and increase your traffic.

However, at InvestorCarrot we’ve learned to take a slightly different approach. Instead of content marketing, our goal is to create “Conversation Marketing.”

Why?

Because ultimately, all business — online or off — revolves around human connections.

This is exactly why conversation marketing works so well. It educates and builds trust with your prospect. It gives them what they need to enter the real estate buying or selling process and complete their due diligence efforts before biting the bait.

And best of all, it connects them directly to you as their go-to source for guidance.

What Conversation Marketing Isn’t

A full 81% of buyers say that most offline salespeople talk too much. And online, the same thing is true. In fact, most online marketing doesn’t just talk too much … they virtually shout. It’s easy to see why most consumers don’t want to engage.

That means the key to starting a conversation is to listen.

Bigger Pockets hits the nail on the head by explaining the core of conversation marketing and why it works in real estate specifically:

This sector [real estate] revolves around people and relationships, you can benefit by working with integrity.

Trust and relationships are the most valuable assets in real estate whether you’re an investor or an agent.

Couldn’t have said it better.

At InvestorCarrot, we use the term “Conversation Marketing” to define our approach to talking with both visitors and customers. Our primary aim is to talk “with” instead of taking “at”; meaning, the content we create avoids the more traditional marketing missteps of creating a one-sided conversation. This is especially important at the beginning.

What Real-Estate Conversation Marketing Is

conversation marketing clutter

You’re in a busy restaurant. You overhear a conversation about someone trying to sell their house they just inherited and they weren’t sure if there were other ways to sell it besides working with an agent… they wanted it to get done quickly.

Scenario one, you go over and say,

“Hi Mike. We buy houses. Lemme buy your house!”

Uh. Say what? Why are you butting into my conversation?

Scenario two, you approach it as,

“Hi Mike, it’s nice to meet you. Couldn’t help but overhear you’re thinking about selling a house you inherited. Tough process sometimes. I’ve been through that too. When did you inherit the house?

Mike: Ah, it was my dads. He passed away last year but ownership was just passed to me this month and now I’m figuring out what to do next. Was thinking about renting it but I think I’d rather have less hassle and just sell.
You:  Yep I feel you. In the right situations, I actually buy houses like that and have bought several that people inherited. I’d be happy as heck to show you some of the pros and cons and just help you make sure you pick the route that’s best for you. I’ll send you a short article I wrote on selling a house you inherited actually… it’ll clear things up for you I think”

Scenario one is called interruption marketing. It doesn’t provide any human connection. It “butts in” rudely. While this would never be acceptable human behavior in the real world, sadly, it’s exactly how the vast majority of real estate website present themselves.

Scenario two is conversation marketing. It’s engaging, focuses on listening, and builds itself on questions. Helps them solve a problem by delivering value and content.

Three Phases to Get More Traffic through Conversation Marketing

core-conversation-marketing

Over the years we’ve created and perfected a 3 part process to not just get a ranking or two… but really control the conversation around your marketplace in a big way. That’s how you dominate in SEO and content marketing.

It’s basically 3 simple steps… and in this order.

  1. Your Brand – Control the convo so people see what you want them to see when they search for you
  2. Discovery – Join and control the convo around questions or problems your market is hitting the web to “ask” (type into Google)
  3. Create Evangelists – Helping your clients do your selling and content for you.

Let’s dive in!

Phase 1: Your Brand – What Are People Seeing?

brand2

 

 

The first thing most people do when they make a big financial decision is hit the web to research the company they’re about to work with.

Real estate is no different.

So when you’re sending out your direct mail pieces, or doing PPC or SEO, or even your bandit signs… people are hitting the web searching for your business name or phone number to do some research on you.

What do they see when they search your business name?

Here Are A Few Examples Of Brands Or Companies When I Google Their Name…

searches

Notice the suggested searches Google is giving me… people are actively typing those phrases in consistently, so you should create content that ranks well and controls the conversation around those keywords.

Test it yourself…

Go ahead… Google your company name + your city and see what comes up. That’s what your prospects are seeing before they decide to work with you.

Here’s what it looks like when you’re controlling the conversation around your brand vs. letting your competitors control it for you or the internet decide who you are to your prospects when they search you.

This Company Purposefully Controls The Top 5 Spots When You Google Their Name With Very Credible And Positive Content

conversation marketing real estate

Here’s a company that my consulting business works with that sells $600mm/yr in flooring and we helped them control the conversation around their brand in a big way.

Notice The Videos We Created And 2 Articles That Are Ranked 1-3 For This Brand Related Search?

hlstd-brand

Before, when you searched that phrase it was nothing but a few sites where those few negative nancy’s posted a bad review on their personal blog bashing the product. When in actuality on Home Depot.com the product rating was stellar and reviewed by tens of thousands of happy customers. Those couple bad apples raise to the top in Google.

So we wrote down all of the keyword phrases that came up in Googles suggested search box around our company and created videos and articles optimized to rank well for each on.

We teach you how to optimize your posts and videos to rank well in Google in our 3 Lead Per Day Training for Carrot members. 

Google your company name, that’s what your prospects see whether you like it or not.  Click to Tweet

Action Items:

  1. Google your own company name + the name of your primary city. i.e. – “ABC House Buyers Charlotte”. Then write down all of the Google suggested searches that come up as you’re typing in your search that are related to your brand. If you’re brand new or not a big investor, you likely won’t have any suggested searches pop up quite yet that are related to your business.But common ones house sellers type in when they’re researching a house buying company are…
    reviews
    scam
    bbb
    [your main city]Type those into Google and see what comes up. Are you ranking well for any of the top 5 results? If not, you need to create content on your site that optimizes for that keyword. At Carrot, we automatically optimize your “About” page for your company name and location, so that’s done for you. But to really control the conversation you may want to create more content.
  2. Create content and a video or two to rank for that content.  Then launch it on your website and put it up on YouTube. Basically title the YouTube video the exact keyword phrase you’re going after. If you’re going after the keyword phrase “ABC House Buyers reviews” you should upload a testimonial video from a client of yours and name the video title that in YouTube.

Easy eh? Then every month search the phrases around your company name and see where you stand.

Even 1 lost deal because your client sees something online about you that makes them at all uneasy (including not finding anything about you at all) could cost you tens of thousands of dollars.

 

Phase 2: Discovery – What Are People Searching To Solve Their Real Estate Problems?

conversation marketing discovery

The best way to increase your traffic — without being forced to pay for it — is through content creation and getting that content ranked well in Google.

That content will be the backbone of your conversations.

This phase is joining the conversations and hopefully eventually controlling those online conversations as people are going online to “discover” the solutions to their problems and the answers to their questions.

The need for content is universal online is because search engines like Google will only consider your website to be an authority if the content you create (1) revolves around the keywords your ideal customers are already using and (2) that content itself is valuable enough to be shared and linked to by sites and businesses other than your own.

However, never forget the aim of conversation marketing: getting more visitors to your website by actually helping them.

This means understanding your prospect’s buying cycle in addition to your valuable keywords so that you know what type of content to create. Here’s an overview from InMan of what the typical real-estate buying cycle looks like:

customer-buying-cycle

Image Credit: InMan

The first three phases are where you need to educate and start conversations for maximum impact and traffic:

  1. Dreaming:
    This is the earliest stage of the “buying” process when the prospect has an initial thought to buy or sell a property (or note, or land, etc.).
  2. Initiating:
    The initial thought has dug in a little deeper and the prospect tentatively starts exploring online. This is where your real estate investing business can address a need, by providing content using search terms the prospect uses to search for information. Like “How to sell a house I inherited in Dallas”.  They’re starting that conversation online… will you engage with them or let your competitors?
  3. Shopping:
    If you’ve already “nabbed” your prospect with value-add content in the first two phases and have their email address on your list, this is where you start reaping your rewards. Only when your company has helped educate and build trust with a prospect they are likely to turn to you when they’re ready to officially engage.

Small and large businesses alike often make the fatal marketing mistake of trying to be all things to all people.

Kind of like trying to cram everything on one site for house buyers, house sellers, renters… etc.  And you shouldn’t use the same site for motivated house sellers and cash buyers for your content either (like we teach here in this article).

Instead, it’s vital to get focused on the handful of brand-defining specialties that make you stand out.

Take Business Insider’s graphic These 10 Corporations Control Almost Everything You Buy as an example. Notice that in the middle of the image are the 10 corporations that own most of the goods we buy.

However, when it comes to what you actually purchase, their subsidiaries are responsible for doing the work:

corporation - brand marketing

The point is obvious: while there are only about 10 corporations in the driver’s seat, each has created distinct brands to actually sell their various goods and services.

Why?

Because if they didn’t separate their brands into specific niches, they’d struggle to market themselves effectively.

Regardless of your size, the same principle is true for you as a real estate investor or agent.

Who is someone going to pick if they’re trying to sell a house they inherited?

The company where the website says they “specialize in buying inherited properties for top dollar” and where they have content that talks about selling an inherited property…

… or the company that just says “We buy any house”?

I know I’d probably pick the company that seems like it has a specialty in the situation I’m in.

That’s why the this phase of conversational marketing doesn’t involve asking yourself, “Who do I want to be?”

Instead, it focuses on the far more conversational question: “Who do I want to reach?”

In other words … your audience.

Thankfully, deciding who you want to reach and digging into what they like, love, and hate, doesn’t take divination, a crystal ball, or even brainstorming.

There are a host of online tools that can help you get to know the people you want to reach.

Where should you look?

Go after the low-hanging fruit first:

  • Social media sites
  • Question and answer sites like Quora
  • Forums your target audience belong to
  • Popular blogs in your niche

In addition to the usual suspects, Placester provides a detailed list of online resourcesto try out.

The benefits of identifying a single-target market — e.g., “first time home buyers with less-than-perfect credit in the Portland area” — versus trying to be all things to all people — e.g., plain vanilla “home buyers” — are enormous.

And this is true not only from a marketing point of view, but also from a service perspective.

For instance, more and more people are turning to social media channels to share their home-buying experience and provide feedback, whether good or bad.

By paying attention to what real-life people are saying within your chosen niche you can discover things like:

  • What are their struggles, fears, and anxieties?
  • What reasons motivated them to want to sell a property or buy one?
  • What are their dreams and expectations?
  • What is it that they’re really looking for in a house buying / selling service?
  • What do people who’ve completed their first purchase or sold their house wish they’d known at the start?

Again, the important thing with conversation marketing in the real estate investment and agent business is not to think long and hard about you and the words you want use, but rather, to pay attention to your ideal customers and the words they themselves are already using.

That point about “the words they’re already using” is massive.

Conversation marketing aims at generating organic traffic not paid traffic.

This means you have to organize your approach around specific keywords that are optimized to improve your search engine rankings for phrases your prospects are actually searching online. Conversations they’re starting.

The search phrases that drive more traffic to your website — and are easiest to rank for (i.e. less competition) — are the ones that are more specific. These are called “long-tail keywords” because they contain more than one or two words.

long tail keyword search traffic

This graph shows that the most effective keywords for search engine purposes are long-tail

For example, rather than casting your keyword-net wide with a phrase like “selling a house,” use long-term keyword phrases that your audience is actively talking about:

“selling an inherited house”

“selling a house after a divorce”

“selling rundown house without making improvements”

Our own SEO Keyword Bible for Real Estate Investors can guide you step by step through this entire process.

InvestorCarrot seo bible

Ubersuggest is another fantastic tool you can also try to spark off ideas for long-tail keyword phrases.

Example Of Using Ubersuggest To Find Topics To Write About

ubersuggest keyword platform

This was a search I did on Ubersuggest for the term “express home buyers”

Now that you’re armed with the best keyword phrases that your target audience are already using to find solutions to their real estate needs, you’re ready for the next step: creating amazing content around the keyword phrase of your choice.

However, simply having amazing content isn’t enough.

You also have to ensure that content works on a technical front. This is even more important today because search engines now judge the value of a site based on its design as well as its speed.

My suggestion is that you look for a designer or a proven website system like Carrot who is familiar with websites that perform well in the real-estate industry specifically.

This option may be slightly more expensive than the “get a website for $90” deals, but will save you from going to the trouble of setting up a website — content and all — only to discover months later that technical issues are holding you back from bringing in traffic.

Once you’ve created a base of content to address the first three stages of the buying cycle do not simply let it sit there.

Instead, repurpose it.

Repurposing your existing content is hands down the best way to create new content … without having to create new content.

As soon as a particular piece of content (like an article) show signs of performing well — i.e., generating traffic or even things as simple as comments or social shares — turn that article into a video or a SlideShare presentation. Make it the topic of a video. Pick one specific point in the article to expand on it in an entirely new post. Or even bundle together your best articles into an ebook on a landing page.

The truth is you can create untold variations of a single idea. Content Marketing Institute’s How to Turn 1 Idea Into 2 Months of Content Marketing (and More) and Buffer’s The Ultimate Guide to Repurposing Content: 12 Ways to Extend the Life of Every Article You Write offer exceptionally practical and creative way to do this.

After you’ve created and repurposed your content, don’t make the mistake of thinking your conversations will take care of themselves.

Our third and final phase is the real key.

Phase 3: Evangelism – Helping Customers Do Your Selling For You

core-conversation marketing-evangelism

Evangelism is the last phase of the conversation marketing model you’ll need to lock down.

Simply put: creating evangelists means turning your best clients into your best salespeople.

This involves being intentional not just about sharing your content directly with your best customers — in the hopes that they’ll go forth and do likewise — but including them in that content itself.

For instance, if you spend any time at all on our website, you’ll notice there’s hardly a single page that doesn’t include a customer testimonial or case study.

On our homepage, we include three glowing recommendations front and center, right under our hero image:

hero image customer stories

On our Features page, we add one immediately before the call to action:carrot testimonials

See how this top investor uses one of his client stories to squash the “too good to be true” thoughts going through some sellers minds. It empowers your clients to be evangelists for your brand and your company.

testimonial real estate investing

Here’s what happens when you help your clients spread the word about your company and service. They do the selling for you!

This happy house seller has already referred 3 people to this Carrot client

atl-testimonial

You could even make a nice “Stories” page like we have on our site and have built into Carrot websites:

Our Client Stories Page In Action

investorcarrot stories page

And… One Of Many Client Testimonials On This Investors Site

borger-evangelist

Why all this focus on our customers?

Because we know the cold, hard truth: selling yourself is hard. Letting the people who’re already wildly delighted with your service sell you … is easy.

Ironically, selling yourself means engaging in the very marketing behaviors that inhibit genuine conversations.
Letting the people who’re already on your side sell you, that’s how you start a genuine conversation.

Video is the most powerful form of evangelistic content, so make a real effort to get your content — especially repurposed content — into video format.

If creating video content sounds daunting, it shouldn’t.

Here at InvestorCarrot we’ve produced a host of “Customer Stories,” all of which boil down to little more than webcam-recorded conversations with some of our greatest success stories:

Example Of A Simple, Low Production Video We Shot To Help Tell A Customer Story (in their words)

And you know why they work?

Because the format of those stories grows directly out of our overall approach itself:conversations not selling.

You can do the exact same thing as a real estate investor or agent.

It’s all about the conversations…

Most entrepreneurs and small business leaders are overwhelmed by online marketing tactics meant to increase traffic.

Why?

Because there are so many opinions, so many tools, and so many methods.

On top of that, your prospects are equally overwhelmed. They’ve been exposed to scammers and self-centered agents alike, both of which make it clear that they’re only interested in one thing: making a quick buck.

Conversation marketing won’t make you an overnight internet celebrity.

It takes investment, insight, patentice, and a bit of creativity.

But by following our proven three-phase method … you can dramatically increase your traffic without having to pay for it. Remember, of the over 200,000 leads our clients generated last year, less than 20% came from paid traffic… the majority of them came from Conversation Marketing.

Best of all, you’ll position yourself as a genuinely helpful resource and the expert in your area which makes it so you’re not a commodity anymore. After all, people are people and every great relationship — business or otherwise — always starts with a conversation.

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin. If You Decide To Use Any Of Our Systems They All Come With A 30 Day Money Back Guarantee, Also, We Have System Plans To Fit Any Budget No Matter How Big Or Small.  Also, We Customize Mastermind Groups That Can Help You Master And Convert In Multiple Real Estate Niches.   But Above All, Get Some Content Marketing Going On Your Real Estate Websites This Week! 

 

Real Estate Agents & Investors – How To Generate Enough Online Traffic To Meet Your Sales & Lead Generation Needs Without Paying For It

 

e132b30f2ef21c3e81584d04ee44408be273e4d111b2104397f1_640_Real-Estate

Free 90 Day Step by Step Real Estate Lead Generation And Conversions Action Plan

Free 90 Day Step by Step Lead Generation And Conversions Action Plan

Get a step by step breakdown of how to leverage InvestorCarrot’s online inbound marketing platform to attract sellers, buyers, and tenants.

Download 90 Day Action Plan
Download Action Plan

VIEW INVESTORCARROT PRICING


It only takes a few clicks and you have a real estate investor website up and running. But what do you do after that?

How do you generate inbound marketing leads for your real estate investing business? Should you focus on PPC and Craigslist to get your first seller leads or to build your cash buyers list?

What about a time table? When should you have these marketing strategies in place for your real estate investing websites?

InvestorCarrot’s 90 Day Inbound Marketing Action Plan will help you break down exactly what to do to get your first 100 cash buyer leads and your first 30 seller leads.

Download the Action Plan ›


Once you have the action plan use the guide as a checklist and methodically work your way through the guide. By the end of the checklist these online marketing tips for real estate investors will help you drive more traffic and convert more leads.

If you don’t have an InvestorCarrot account implementing these marketing strategies on your website could be more difficult, take more time, and be less effective. If you want to learn how real estate investors are generating 15,000+ leads every month and ranking for more 1st page Google keywords check out a demo at oncarrot.com/demo.

Over there you will see just how easy, feature packed, and awesome an InvestorCarrot website is, and how powerful it can be for your online real estate investing business. If you are marketing for motivated sellers, cash buyers, rent to own, or note buyers you need to take a demo and see InvestorCarrot can offer.

Inbound marketing for real estate investing is a great use of your time, but you have to make it work by doing putting the right processes in motion.

Not every investor will want to use search engine marketing for their website, and that is okay, use this guide and action plan as a way of understanding what is right for your business.

We will be updating this page with a webinar to help you get the most out of the action plan so you can implement it in your real estate investor marketing strategies.

Carrot Sites Are Built To Perform & Attract Leads

Our built in SEO Tools, Carrot conversion methodology, and commitment to providing great training and support all combine to provide high achieving investors the right mix of technology and strategy to get the results you need to grow your business.

TRY IT NOW, RISK FREE 30 DAY MONEY BACK GUARANTEE!

Free 90 Day Step by Step Real Estate Lead Generation And Conversions Action Plan

9 Ways Your Website Should Build Credibility For Real Estate Investors And Agents

9 Ways Your Website Should Build Credibility For Real Estate Investors And Agents

Trevor Mauch

So, how do you build credibility as a real estate investor on your website?

Real estate investing is one of those professions where the barriers of entry for new investors is so low… there are lots of unethical investment companies out there giving real estate investors a bad name.

So, how do you stand out above the crowd… and make it so when a motivated seller, cash buyer, or private lender finds your website… they feel compelled to work with you?

First…

Importance Of Building Credibility (and how to do it with your website)

It goes without saying… that today consumers have more options than ever.  If you’re a motivated seller going in foreclosure… or a private lender who is doing your research… one of the first things you’ll look at after you hear of a company is THEIR WEBSITE to see if they are real.

Our society is an internet society now. Just look at the phone book and newspapers… those businesses are in decline… while internet news sources and internet directories are on the rise.  People go to the internet to do research on companies they’re getting ready to work with.

So, what will a private lender prospect or motivated seller see when they search you online? Will they even see a website? If not, people immediately think, “They don’t have a site… are they a real company?”.

If you have a website but it doesn’t have the 9 elements below... that could be even worse.  Is your website actually harming your credibility (if I had to guess, I’d say probably 60%+ are).

If people don’t feel comfortable that they want to work with you within the first 2 minutes of being on your website… odds are you’ll lose that business.

So, here are 9 ways to build credibility on your real estate investor website.

 

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

 

9 Ways To Build Credibility In Real Estate Investing

Stanford University did a study called the “Web Credibility Research” project.  Stanford compiled 10 elements that your website should address that can either make or break your credibility as an investor… we’ve consolidated them into 9 elements that without them… your credibility (and profits) are likely suffering.  See how many of these your real estate investing company website is doing well:

  1. Show that you’re real people behind your company – Most investors we work with to help them build their online presence for their real estate business are hesitant to put too much of their personal information on their site.  They don’t want their name, picture, bio… nothing… on the site.  If this is you too… it’s hurting your credibility and results.  Ask yourself this… do you like it when you’re on a website and you can see the actual faces of the people behind the company? Yes, we all do. It increases conversions and leads.
  2. Show that honest and trustworthy people stand behind your site – A lot like #1, your website visitors land on your website with their scam detector running in full force. They want to know that they can trust you to help them solve their problem (save them from foreclosure or get better returns, etc.).  How do you do that? A short bio on your site, again… a picture of you and your team (we teach our REItheme members ways to build credibility even if you have’t done deals or don’t have a team), testimonials are a biggie, etc.
  3. Highlight the expertise your company has – Well over half of the investors we work with feel that they don’t have enough “experience” in real estate to put on their site. But, once we dig… they usually have a lot more experience that makes them qualified to provide great solutions to buyers, sellers, and investors than they think. Anything that you feel helps you in your real estate business qualifies.  One gal had never done a real estate deal herself… but she was an executive assistant to a mega investor in New York for years, was a certified Draftsman, and had managed rehabs for another investor for a couple years… thats experience that should be on your website. Or, heck… even if you’re just getting started… leverage the experience you’ve gained in your education or your mentors experience for now.  Bottom line… if you don’t feel you have enough experience related to being able to help your clients reach their goals… then you should rethink your decision to be an investor (or go out and get that experience).
  4. Make it easy for people to contact you – Simple. Obvious. But overlooked. Have the “BIG THREE”. Phone number, email, and mailing address on your site.  It gives people a feeling that you’re not a fly by night operation… and easy to get in touch with if they have a question or problem. You can get a free phone number from Google Voice and a professional mailing address from your local mailboxes store if you don’t have one.
  5. Design your site so it looks professional and clean – Who likes to land on a website that looks like a 12 year old made it in 1998?  Find a nice clean design with lots of whitespace on the site… with crisp clean graphics. It doesn’t have to be fancy… or flashy. In fact, flashy isn’t a good thing.
  6. Make your site easy to use and useful – Easy to use = not too many links on your site. Give people a few options… don’t confuse them. Useful = providing great content on your website that helps your visitor solve their problem?  Your motivated seller site targeted to helping people stop foreclosure could have FAQ on the foreclosure process, free guides on helping them stop foreclosure, information on how your company works with homeowners, etc. Give them great information… it builds massive trust.
  7. Update your sites content often – Have you ever went to a website and saw somewhere on the site where it said the last blog post was done 10 months ago? Or when you read the site and it references old outdated information? This is a credibility killer. Update your site on a regular basis. We teach our InvestorCarrot members our process for creating great blog posts, optimizing those posts for Google rankings, and making it so easy that you never have to think about what to write about next. It’s simple when you have the right process and system in place for your content.  But, aim for a new blog post every week if you can… once a month minimum (not only does this help for credibility but it helps for your search rankings and leads too!)
  8. Avoid typos and errors – Enough said.
  9. Borrow credibility from other sources – A great way to build credibility on your site is to borrow it from other credible sources. Have you been on a website and it said “As Seen On TV” or “As Seen On Google”… or a site that has a quote from a famous and respected person?  That’s all “borrowed credibility”.  If you work with a real estate agent from lets say… Century 21… get a testimonial from them and ask permission to put the Century 21 logo on the site as a “company we’ve worked with”. Can you imagine the credibility that’ll give you in a website visitors eyes when they see the symbols of companies they know and respect on your site?

So, how many of those 9 credibility builders for your real estate investing website are you doing on your website?

If you’re doing 5 or more… you’re ahead of the curve.

7 or more… you’re doing better than 90% of your competitors.

All 9?  You’re crushing it and should be teaching this lesson alongside us 🙂

Action Plan To Help You Build Credibility This Week

Real estate investors websites can be a huge tool in building credibility or it can harm your credibility. If you have a website, this week pick 3 of the 9 elements above and implement them on your website.

If you don’t have a website but now see the value in it just from a credibility standpoint… get a site this week. You can work with us or find another solution… either way is cool w/ us because not everyone is ready to work with us (since we push our members a bit harder than a “web guy” or “template site” company does). But if you are ready to work hard and leverage a great system that works (that has a lot of these 9 elements above already injected in the websites)… go here to learn more about InvestorCarrot and what it can do for you.

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

 

9 Ways Your Website Should Build Credibility For Real Estate Investors And Agents

How Many Websites Is Ideal For A Real Estate Wholesaler or Flipper?

 

house wholesaling marketing

How Many Websites Is Ideal For A Real Estate Wholesaler or Flipper?

“Mark” tried to cram everything into one website. A page for motivated sellers, a section for buyers, private lenders… even rent to own. He said he was trying to “simplify” and save some money. But little did he know he was actually losing money every year by confusing his motivated house sellers on a website that was also pitching “discount properties”.

Sound familiar? 

So what should you do on your website as a wholesaler or flipper?

And this is a great question.

We’ll dive into that in a clear and simple way in today’s blog post and answer that question based on data with the answer to this… “Whatever makes it easier and gets your ideal prospects to their desired result as quickly and as smoothly as possible in as few steps required to make the sale

So, You’re Flipping Houses Or Wholesaling? What Types Of Leads Do You Need Right Now?

You might be wondering how having more than one real estate investing website would even help.

And that’s a really valid question!

Because, for instance, if you own a plumbing business in your local town… one website for your company is all that you need.  Right?

So, the main thing to remember with your online marketing efforts when it comes to your website strategy is this…

the more focused you can make the message to the target prospectyou’re going after, the better the results you’ll get.

As famous copywriter, Robert Collier once said…

robert-collier-quote

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

 

If you’re not joining that conversation in your prospects mind immediately… and you’re cluttering the message with things on your website not related to their problem and how you can help them… your results WILL go down.

So going back to the local plumber scenario… if you did plumbing services and you were also an electrician and did electrical work… you have two totally different services that require a completely different marketing message to effectively sell them your services (and ideally two separate websites).

You wouldn’t want to have the person looking for electrical work to have to wade through tons of content on your site about plumbing (a service that they don’t need).

Make sense? 

To say it again… the more focused you can make the message on the website specific to your target prospect (and what they need), the more engaged the visitor will be on your website and the more leads you’ll convert.

Why Is A Targeted Website Message Important?

Now that we understand that targeting your message on your website as much to your primary prospect as possible is important… let’s dive into why having that targeted message is important and works.

In short, us humans get distracted easily (especially online) and removing any chance of guiding your website visitor on the wrong path always improves your chances of making sure the website visitor gets your message and hopefully engages in it by becoming a lead for you.

According to a study, 55% of visitors spend 15 seconds or less on your website.  The more you can engage them and speak to them and their specific problems and needs… the longer you can keep them.

But our targeted websites at InvestorCarrot show a different story… 

avg-time-on-site

Why is that? 

Because we’re not sending a motivated seller to a website filled with content that doesn’t help them a darn bit… like stuff about your cash buyer program, or rent to own houses, or private lender program. That kind of stuff doesn’t matter to them and it just serves as a distraction to knock them off of the path of engaging them and converting them as a lead.

We’ll get into the “why” below here in a sec.

How Many Websites Do I Need If I Wholesale Or Flip Real Estate?

The general rule once again is this: How many completely different services are you offering and completely different prospects are you going after?

If you are a local house buyer (going after motivated house sellers) and you also wholesale those properties to cash buyers… those are two completely different prospects for two completely different services you offer.

If you have lease option houses available and are looking for tenant buyers… and are also looking for private lenders… those are completely different services and different prospects.

In both of those cases we’ve found that it’s much more effective to split those messages into separate websites.

So, if you’re a wholesaler and are looking for properties and looking for cash buyers, those websites should be separate websites.

So a minimum of two websites as a wholesaler in my opinion. 

How many websites do I need

You would for sure want a website dedicated to helping motivated house sellers… then your second website could pull double duty as your cash buyer website and main company credibility website (which our “Main Company” websites in Carrot do quite well).

I know there are lots of people out there who will argue with this and will say “You can put it all on one website for sure!“.

And they’re 100% correct.

You can.

But if on every page, the prospect is 1 click away from content that has nothing to do with them… and can even throw them off from the actual message on how you can help them… why would you want to take the chance of muddying the water?

If a motivated seller saw a link that says “Investment Properties 30-50% Discounts”… what do you think will pop up in their mind?

“Wow, if they can sell properties that cheap… I can’t imagine what they’re going to offer me. Darn bottom feeders”

Haha, maybe not those exact words… but even presenting a motivated seller with that content definitely doesn’t help your sale.

The “Across The Table” Test

Consider what you would say if you were sitting across the table with a client

One simple test I always run through mentally with my marketing messages is this…

… I imagine myself sitting across the table from my ideal prospect and run through in my mind what I’d say to that prospect.

How I’d find out what their main problem is, their motivations, and what they really need help with.

And then mentally run through how I can help them reach those goals.

In the case of a motivated seller… if you use this “Across The Table” test… would you hand them a brochure that talked about buying their property on one page and on the very next page it tried to sell them a discount property?

Or would you ever in the process of talking with a seller fit in… “Oh, and by the way… if you’re looking for an investment property you can get on our cash buyers list!”.

Of course not.

Why?

Because it has nothing to do with how you can help them in their situation and the only thing doing that does is potentially throw off your actual message of how you can help them with THEIR CURRENT situation… selling their house.

If it doesn’t pass the “Across The Table” test… my rule of thumb is that I try to separate those messages in my marketing as well.

On the other hand… if I’m talking to a potential cash buyer… it is very believable that I may find a way to mention our private lender program, because they may also be interested in being an investor with us as well. So those could work very well on the same website.

Make sense?

With that said, in no way am I saying that you can’t pull in online leads with an “all-in-one” site that is for motivated sellers, cash buyers, lenders, tenants, etc.

I’m just making the case for how much more effective it can be to target your messaging to eliminate the chance that a prospect would choose to not work with you because of a muddied message.

If you lost just 1 deal over a 5 year period because your website spoke to too many different prospects at once… that would cost you at a minimum $10,000.

With how easy it is to launch a website on InvestorCarrot… why take that risk?

So How Many Websites Do You Need If You Do You Need?

If you’re a real estate wholesaler or house flipper… 

… we suggest 2.

One for motivated sellers and one that pulls double duty for cash buyers / main company credibility (even helps out with private lenders).

Then if you want to attract other types of leads like rent to own or note sellers… those may be great as separate sites.

The one rule of thumb is definitely don’t cram all of those “focuses” into one site. It’ll kill your performance and confuse your motivated house sellers.

If you are a note buyer / seller… 

… we suggest just 1.

A person selling a note tends to be a person experienced in the process. So sellers expect to go to a “broker” and won’t be confused by seeing notes for sale on the site.

If you’re a buy and hold investor or multi-family investor… 

… one total website for all of your properties works great. Your focusing on attracting tenants. But if you want to attract private lenders as well to partner on your deals… then set up a 2nd website that is a main company credibility site.

Keep it simple. As few sites as possible without confusing the message on your important prospects.

And as always… shoot any questions our way!

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

 

How Many Websites Is Ideal For A Real Estate Wholesaler or Flipper?