How To Build a Large Cash Buyers List For Your Real Estate Wholesaling or Flipping Business?


How To Build a Large Cash Buyers List For Your Real Estate Wholesaling or Flipping Business?

How important are cash buyers to a house wholesaling or flipping business? If you ask Daniel DiGiacomo of Baltimore Wholesale Property… he’ll say pretty darn important (to the tune of over $180,000 of extra business in 12 months).

Are those results typical? Not really… because Daniel was hustling on a daily basis and showing up to our mastermind calls weekly… and worked his butt off hitting the streets building great relationships in Baltimore. Those results are his results and they rock!

Daniel is the CEO of one of the most active real estate investment firms in Baltimore and an InvestorCarrot customer for the past 2 years.


Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin


We had a chance to sit down with Daniel recently and have a conversation with him about… 

  • How he got started in real estate investing (from a background as a financial analyst)
  • Why he didn’t start off wholesaling like everyone else… but how he now does 6 figures per year just with the wholesaling side of their business (this doesn’t count their rental portfolio or other investments)
  • The opportunity that “note investing” poses for investors and why it’s almost exclusively his primary way to acquire discounted properties
  • What Daniel did to build a powerful cash buyers list of over 1,700 names using Carrot and why after months of research and testing he found that Carrot helps yield him the highest ROI on his money and best results at the end of the day vs. building a custom website

Hear Daniel’s Story + Learn How He Has Built Such A Powerful Cash Buyers List Online

This case study is a full-length deep dive into Daniel’s story and how he’s built a very successful wholesaling and investing company over the past 2-5 years and his exact strategies on how he cuts through the clutter online in a sea of other competitors trying to find active cash buyers in his market too. Click play and dive in! 

Not a Carrot member yet? Take a demo and see InvestorCarrot in action >>

Things Daniel Covers… 

  • Start – 7 mins talks about how he got started in real estate(apartments to wholesaling to tax lien investing)

  • 8:30 talks about his tax lien investing

  • HUGE tip on listing his properties w/ Carrot on how he gets more traffic and leads through Google w/ his property listings

  • 18:00 Discusses why he chose InvestorCarrot vs. a $10k custom built website

    “It took less than 90 days for me to be super impressed” (18m). After a couple of failed attempts with other website alternatives, I finally landed on Carrot.  My alternative was to pay someone to build a custom website and platform… I had seriously considered paying somebody tens of thousands of dollars to build a pretty robust platform.

    I walked into this thing saying alrighty I’ll work on it as much as I want to work on it long-term and if I get the results I want to get with the work I want to put into it within 90 days I’ll stick with it. And I got those results, I got much more than expected in that 90 day time frame with the amount of work I wanted to do. After that 90 days, I decided to really explode it and ramp up my focus and work on my Carrot site”

  • 19:50 tip on building your cash buyers list through targeting online conversations on google

  • 22:10 what he’s doing w/ Facebook to grow his cash buyers list and business

  • 24:00 what he’s done to customize his sites and time commitment

  • 25:28 talks about power of Content Pro.. “It’s great having the content pro articles so I have a framework to go from, then we’ll tweak them up a bit and it’s been very helpful. You don’t have to edit every post but it can be a powerful booster, and saves time and money from writing your own”

  • 29:35 on why he’s launching into other markets such as Florida in 2016

  • 35:17 – why he loves carrot (yay!) 🙂

    “The short answer is that Carrot makes all of the decisions for me. The framework exists… and all I have to do is sort of tweak some things and I don’t have to put a whole lot of energy into building that framework. I’m not just talking about the code and pages… I’m talking about the strategy, ideas, and content based on performance… and the follow-up… is incredible support.”

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.  But Above All, Get Some Content Marketing Going On Your Real Estate Websites This Week!

How Important Are Cash Buyers To a Real Estate Wholesaling or Flipping Business?

The 12 Key Steps To Optimize Your Real Estate Investor Web Pages

On Page SEO: The 12 Key Steps To Optimize Your Real Estate Investor Web Pages

With almost 1 million visits to our InvestorCarrot members websites in 2014 and over 14,000 17,000 leads per month right now (as of the update of this post), a huge hunk from SEO… the most common “starter” questions we get from real estate investors about on-page SEO is… “what meta keywords should I use?” and “how many times should I use my keyword in each page?“.

5 or 6 years ago “meta tags” and “meta keywords” were all the rage. You’d cram your meta keywords section with 20 keywords… and it actually worked.

Now… not so much. (as in, don’t do it, meta keywords and keyword density don’t really matter anymore)

InvestorCarrot websites are getting more and more page 1 rankings in Google for search terms from motivated house sellers, cash buyers, note sellers, and tenants all across the country… and with over 13,000leads coming in every month on our customers websites now, we’ve been able to really hone the built in SEO advantage real estate investors can get with our websites.

But to help you visualize the “perfect” on-page SEO optimization process for a web page, I thought you’d love this infographic below.

on page seo guide for real estate investors

The Perfect On Page SEO Guide: Hat tip to Brian atBacklinko for putting this awesome yet simple infographic together of 12 important onpage SEO factors.

The 12 Core Factors To On-Page SEO On Your Real Estate Investing Lead Gen Site

These elements are all already built into every InvestorCarrot website.

So lucky you if you’re a member of ours!!!! We love ya!  If you’re not a member… (there’s still time to come over and leverage the most effective online inbound marketing platform for real estate investors alive).

Now lets dive in to each element a bit deeper and show you what we mean.

1. Leverage SEO Friendly URLs

One way Google knows about what is on your page is by the URL of that particular page.


See how in that picture above, when you search that phrase how Google highlights the keywords in the URL? That shows us that Google recognizes that stuff and likely figures it into their ranking factors. That Carrot website is ranked #1 in Google for several really competitive phrases in California and has closed at least 4 deals specifically from the leads he’s generated from his Carrot website this past 6 months.

As another example, this screenshot below is of a Carrot clients website. He owns one of the top home buying firms in the country (1500+ deals done) and this page is climbing in the search rankings after our team tweaked up their on-page SEO… including the URL to include the keyword phrase we know sellers are typing in in that market.

keywords in my domain name


Action Item: Make sure that when you create pages on your website that you want to rank… to try to include a variation of the keyword phrase you’re looking to rank for in the URL. It’ll help Google recognize what your website is about that much easier.

2. Goal = Start Title w/ Keyword

Your title tag on your real estate investing website is the most important factor in your SEO. A Moz study showed that websites with their main keyword at the start of the title tag tended to rank better for that phrase than the pages where the keyword was in the middle of the title tag.

As you can see in the screenshot below from inside a Carrot members SEO tool (a built in feature in our websites)… the keyword phrase he’s trying to rank for is “sell inherited house detroit”. Then in the “SEO Title” (title tag) box that exact same keyword phrase is the first thing in the title tag. 


Action Item: Make sure you update your title tags on your pages so they have the keyword phrase you’re looking to rank for at the start. If you’re an InvestorCarrot member you can use our built in Carrot SEO tool to easily update your title tag and optimize your web pages even better.


3. Dazzle With Multi-Media

This isn’t a requirement to rank well, but we’ve found it sure can help.

Try to include a picture, video, etc. on every page that you really want to rank well. This includes blog posts. There are several reasons… but among them are that engaging images and media can keep someone on your page longer which reduces your bounce rate. Google likes websites that engage the visitors and uses bounce rate as a part of their overall ranking factors.

Look at this InvestorCarrot customers website below. Look how engaging it is with local images, his smiling face and bio, etc. Make your pages more engaging with media!

(NOTE: When you add pictures to your pages, make sure to include variations of your keywords in the “alt text” of each image. That way Google can tell what the image is about.)


Action Item: Don’t make your website bland! Add in some local pictures, testimonials with pictures, etc.

4. Use Outbound Links

This tip is a total counter intuitive SEO tip… but it’s one we’ve been using for years with a lot of success. It’s not a part of our standard SEO optimization process for our blog posts, our Content Pro articles that our team writes for our members, and other content we write.

An “outbound link” is simply a link on your page that points to another website.

Google uses these outbound links… to credible authority websites like (see what I just did there ;-), school URLs, etc… to help it know whether you’re in a “nice” neighborhood online or not.

We usually do 1-3 solid outbound links per blog post.

Action Item: In all of your blog posts and main pages you want to rank well… find a wikipedia page that talks about something you mentioned in the article and link to it.

5. Wrap Your Title In An H1 Tag

This is a simple one, but most real estate investors neglect this tip.

Just having your keyword in your title tag usually isn’t enough. One of the next big things Google looks at on your page after the URL and title tag is the rest of the content on your page… starting with any headings.

The “H1” (heading 1) tag is simply the largest heading on  your web page and tends to be the heading at the top of the page.

So, start off your page with a version of your keyword phrase in the H1 tag.

With InvestorCarrot it’s crazy simple to add a website H1 tag.

6. Drop Keyword In First 100 Words

After Google checks out your URL, title tag, and H1 tag, they move on to your main content.  To set the tone for Google as to what that page is about even more, make sure within the first few sentences that you’re including your main keyword once. And as I mention in tip #12 below… mix in some “LSI” keywords as well to really give it that SEO punch.

first-100Action Item: When you’re writing the content on your pages… make sure that within the first few sentences you have your main keyword phrase in there… and I always like to inject my secondary keyword phrase in there as well. The content with InvestorCarrot websites is already optimized for your specific city when you launch the sites… and we make sure your content optimized to give you a boost.

7. Nail Loading Speed

How fast your website loads on a visitors browser is a big deal. The longer it takes to load the more likely a visitor will hit the “back” button and leave.

Studies have shown that your chances of keeping a visitor on your website go down big time after about 3-4 seconds if the page hasn’t fully loaded yet.  So, make sure your website is built with nice clean code from the ground up, your server is fast, and your images on your website are compressed to as small as possible.


A quick tip. We compress every picture before we upload them to our Carrot websites and these blog posts using a free online tool called That alone could drastically speed up your page loading speed.

Action Item: Go test your page speed on Googles free tool. If you’re in the “Green” then you’re doing really really well. The screenshot above is from a test we just did on a random Carrot customers website. Google’s own homepage only tests to a 91. If the customer wanted to speed it up even more they should compress the images they uploaded.

8. Add Modifiers To Your Title

I’m a huge advocate for using every page to try to rank for 1-2 keywords if possible.

To help do that we add modifiers to our titles and title tags so Google can see what else this page is about.

What we’ll often do for real estate investors is add location based modifiers.

As you can see in the screenshot below of a Google search I just did… Google is serving me up a suggestion in the Fresno market that people are typing the letters “ca” after Fresno. So rather than just using “we buy houses fresno”… make your title tag something more like “we buy houses fresno ca”… to modify the title so you can grab rankings for those searches as well.


Other modifiers we’ll use a lot away from the real estate market is adding the word “review” after it if we’re talking about a product, etc. Get creative.

Action Item: Go go Google and start typing up your main search phrase really slowly and see what Google serves up to you as a suggested search. If there are any modifiers you can put before or after your keyword, add them to your title tag on your page!

9. Use Social Sharing Buttons

In our weekly Carrot Live Mastermind Calls for our Content Pro members we’ve dove in really deep on ranking factors and we walked through what members needed to do in their markets to outrank their competition. One of those factors consistently popped up as having a positive effect on rankings overall is social signals (backed up by this report showing the strong correlation between social activity and high rankings). 

These are things like Facebook “Likes”, Google 1+s, LinkedIn shares, etc.

social signals in seo for real estate

Google uses these signals kind of as mini votes for the website. Google feels that if the page has great content and is getting shared in social media… it must be pretty solid. So it adjusts your search rankings accordingly.

So add some very simple but prominent social media sharing buttons on your websites. With InvestorCarrot we have a Flexible Social Button system where by default we have the social sharing buttons strategically only on the pages we feel they can help your credibility… but we also let you move the buttons on the page with a click of a mouse if you want to.

If you’re not an InvestorCarrot member connect w/ a web guy to have them put the social sharing code on your site (but Carrot is way easier and cheaper! ;-).

Action Item: Get a Google 1+ button and Facebook button on your website. Ditch the pinterest and twitter share buttons though. Those tend to not fit with the type of visitor real estate investors get to their websites.

10. Post Long Content

Yes, bigger is better in this case (most of the time).

This argument has been going on for as long as marketing has been alive (which is a LONG LONG TIME)… is short copy or long copy better?

In the case of search engine optimization (SEO), studies have shown that longer content on a web page directly correlates with higher rankings in most cases.

long content for seo

If you’re going after a crazy competitive search phrase… like any cash buyer or motivated seller search phrase in a bigger city like Phoenix… you’ll make it easier on yourself if you’re using a website with robust and engaging content on the website.

We suggest at a minimum that all of your pages that you want to rank well in Google should have at a MINIMUM of 300-500 words.

But if you’re going after a really competitive phrase… build out some more content and see if you can get it over 1,000 words (of course using these optimization tips along the way). 

In the long run we here at Carrot really feel that the future of ranking well in Google is robust, useful, and fresh website content.

Action Item: Having a tough time ranking and you’re doing everything else right? Look at the content length on your page and see if you can add some more content to it… then optimize that content for the keywords you’re going after.

11. Slash Bounce Rate

I wrote a post specifically on how important (or unimportant at some times) your website bounce ratecan be in SEO.

Time on site and bounce rate are 2 factors out of the hundreds that Google looks at. They’re wanting to deliver the best possible experience to their web searchers and they realize that if a lot of people “bounce” off of a website quickly after they land, that the website likely isn’t very good.

There is a slight positive correlation… to having a low bounce rate and longer than average “time on site” by the visitor… as seen by Search Metrics in this recent report. This picture above is just one part of the full report of all SEO ranking correlations.

The ways you reduce your bounce rate can include…

  • Building out more content like we said above… that is useful to the person reading the website
  • Adding links on your pages to other resources and pages on your website. This keeps them on your website longer
  • Make sure your page loads fast (as we mentioned above)
  • Add in engaging media (videos, pictures, graphs, etc)
  • Engaging people to click on something (like we’ve built into our InvestorCarrot websites on every single page)

In the end, your aim is to keep someone on your website as long as possible… and/or to get them to visit multiple pages of your site. This increases the engagement of the visitor and increases the chances of conversion.


12. Sprinkle LSI Keywords

This is kind of a fancy term for a very simple concept. LSI means “latent semantic indexing“… which basically means that Google can tell when two words have the same intent so Google treats them in a similar way.

As an example, see the picture below of a search I just did.

latent semantic indexing seo

You’ll notice LSI keywords in action above.

In that search I typed the word “home”… but you’ll see in the suggestions how Google is serving me up phrases with the word “house” in them.

Google has looked at trillions of searches and has a pretty darn good idea of what words mean in certain context. In this case Google can tell that “home” and “house” essentially have the same intention.

So when you’re writing your content, make sure to use variations of your main keywords. Don’t always use the same exact keyword in your content.

If your primary keyword is “sell my house fast jacksonville fl”… mix it up. “sell your home fast jacksonville fl”.  “sell my home quickly jacksonville fl”.  “Buy my house fast jacksonville”

You get the idea. Sprinkle some similar intention phrases into your content. You’ll thank me later.

And again, we’ve already built LSI keywords into all of our InvestorCarrot websites… and we have the training and support to help you get an edge over your competition even more.

I hope you got some great tips out of this post that you can implement on your own real estate websites to rank better and get more leads.

Let me know in the comments below how you’re doing with SEO for your own website. Shoot me your domain name in the comments below and I’ll give you some feedback!

The 12 Key Steps To Optimize Your Real Estate Investor Web Pages

6 Types of Testimonials in Real Estate Advertising To Build Credibility On Your Website


6 Types of Testimonials in Real Estate Advertising To Build Credibility On Your Website

Did you know that adding solid testimonials to your website can increase your credibility and lead flow in a big way? In fact tests have shown increases in conversion rate up to 34% just by adding testimonials on their website.

So, do you have solid testimonials on your website?Or are you trying to ram your message through to your website visitors minds all on your own?

The 6 types of effective testimonials we dive into below are… 

  1. Character Based Testimonials
  2. Situation Based Testimonials
  3. Results Based Testimonials
  4. “Squash The Objection” Testimonials
  5. Social Testimonials
  6. Interview Testimonials

And just so you know that we practice what we preach… you can check out our own Testimonials page on this site as an example as you go through this post.

Let’s dive in!

Why Testimonials On Your Real Estate Investing Website Are Critical To Standing Out In Your Market And Closing More Deals


Robert Cialdini, Professor of psychology and bestselling author of Influence: The Psychology of persuasion, says…

“If you can get people who are similar to the person you’re trying to persuade to speak on your behalf, it’s a lot easier for you than if you have to try to hammer your message one more time into a reticent mind.”

Think about it yourself… are you more apt to believe a company when they tell you how great they are or when one of their customers does?

In an analysis of conversion-influencing factors, CrazyEgg (a company that specializes in conversion rates) reported that the addition of the right testimonials on your website can increase website conversions by as much as 34%. That’s one-third more seller, buyer, or tenant leads because of testimonials.

Or, here’s another example that probably hits closer to home:

When you buy something on Amazon, how important are the reviews to you? Reviews are a type of testimonial and for many people, a 4 or 5 star review will heavily influence the purchase of a book while a 1 or 2 star reviews will influence in the other direction. Amazon knows the importance of its reviews to helping their website visitors make the purchase decision, which is why you’ll see reviews all over their website for their products.

Amazon puts a lot of energy into making sure “testimonials” & reviews are front and center to build trust and social proof for products

testimonials real estate investing

We encourage everyone in the Carrot community to stand out and actively collect testimonials from each and every person you can (on the motivated seller side AND on the cash buyer side!) and add those throughout your website.

If you want to increase lead generation on your website, start collecting testimonials right now. Here are7 types of testimonials in real estate advertising that you can use to vary your testimonials and add engaging variety of social proof to your site.

6 Types Of Testimonials You Can Use To Increase Your Credibility In Your Real Estate Advertising

When you think of testimonials, you might only think of client testimonials but there are actually 6 types of real estate testimonials that you can use.

A Quick Note: Build More Trust – Use the first and last name, plus the location of the person you are quoting. For example, Ryan Theriot, Miles City MT.

1. Character Based Testimonials

But I’m a new investor and don’t have any testimonials because I haven’t done a deal yet. 

That’s one of the biggest objections I hear when it comes to newer investors and testimonials.

But here’s the thing… no matter what level of investor you are or how many deals you’ve done… you still have experiences and relationships that can show your prospects that you’re honest, trustworthy, do what you say you’ll do, and are great to work with.

As an example from a Carrot clients site


Did you notice that it doesn’t say anything about any deals in that testimonial? Just about Connor as a person.

I call these “feel good testimonials“.  They make you feel good about the person you’re working with.

Who can you get a character based testimonial from? 

Pretty much anyone who knows you well enough to attest to your character. A colleague, a co-worker, friend, your banker, mortgage broker, insurance guy, a person at your REIA, your real estate coach… pretty much anyone.

To get a solid character based testimonial go and ask someone this…

Hey [name], I’ve started up a real estate business and am really excited about growing it and helping homeowners. You and I have known each other for a little while and you’ve gotten to know my work ethic and know that I’m a high integrity person… would you mind writing down why you think I’d be a great person for others to work with?

Of course you can adjust it to fit your needs… but it’s as easy as that. You’ll find that most people would love to give you a testimonial.

2. Situation Based Testimonials

One of the things we do here at Carrot when we’re building out testimonials for our high end clients or our own websites is we jot down all of the main selling points that we want to make sure our prospects know we offer.

Then, for each one of those selling points or “situations” we go out and find a great testimonial for it.

For example, as a professional home buyer some of the advantages you can offer are a quick sale, the homeowner doesn’t have to worry about repairs, you’re not getting bank financing so don’t have to worry about getting an appraisal, etc. etc.

So what we do is dig out those tidbits about those advantages and point them out in testimonials so our own clients are doing the selling for us vs. us trying to cram our messaging down a prospects throat.

If you can show people examples where you helped other people overcome the same issues they themselves have… it’s a powerful thing.

Here are a couple examples:

Testimonial focuses on the speed and stress-free home sale process

“Thank you for everything. The sale was extremely simple and was definitely stress-free. You guys werequick and easy to work with and I really appreciated how much you kept me updated on the status of each step of the sale. Everything was much easier and smoother than I expected it to be with me doing most of the sale from another state. I was extremely excited to complete the sale so quickly.

Testimonial focuses on the “inherited house” and “messy house” situation

home buyer testimonial

Testimonial from a private lender on the “communication” and “due diligence” advantages our client offers


Pretty simple eh?

So just write down the situations you could help a house seller, an investor / buyer, a tenant… etc and pull out the parts of those testimonials that address the situations your own prospects on your site may be experiencing as well.

Wondering how to create your own seller testimonials page? Follow this example.

3. Results Based Testimonials (Success Stories!)

One of my favorite and one of the most effective types of testimonials you can put on your website is a concrete results based testimonial.

In this type of testimonial you’re going beyond the “feel good” and you’re going beyond just broad ways you helped your clients with specific situations. We do these a lot here at InvestorCarrot with our customers (because there are a lot of success stories to tell!)

Results based testimonials should be specific, concrete, and based on the outcome of how you helped them.

Here are a couple examples:

Notice how they give the specific result and situation how this investor helped them? That’s powerful.


Here’s one from Memphis Invest, one of the nations premier turn-key investment property companies

memphis invest testimonials

Here is a testimonial showing the results they experienced as an investor

”William established Capital Buyers LLC as an investment company and when he saw an opportunity to invest in a tax sale in DC he asked us to partner with him. William worked diligently and relentlessly with the DC tax offices and politicians to protect our investment and see the tax sale turn a 109.8% profit for our company.

I personally have invested with Capital Buyers LLC several times in the past three years and have realized a profit on all of my investments. William and I continue to discuss opportunities to assist people in their real estate needs while being able to realize a profit for investors. I would not and do not hesitate to invest with William and Capital Buyers LLC whenever the opportunity presents itself.”

See the power of showing specific results where you’re able to?

4. “Squash The Objection” Testimonials

The best types of testimonials are the ones that pull several different duties and span several of these “types” here in this blog post.

And when a testimonial can squash an objection your prospect may have before that objection is even an issue… even better.

With any business, there are always things going through your prospects mind that may make them leave your website in search of another solution.

For professional home buyers those objections that your prospects are thinking include…

  • “Will they offer me a fair price or are they going to low-ball me?”
  • “Will they actually follow through with what they say they will do?’
  • “My house is an absolute mess… it may be too much work for them”
  • “They’re probably going to hassle me once I put my info on this site or call them. Can’t I just find out what they’d pay me without any hassle?”

You get the idea.

So how can you squash these objections to make them a non-issue, which will improve the performance of your website?

Here are a few examples:

Let’s squash that “will they offer me a fair price?” objection with a testimonial


Let’s go back to Memphis Invest again…

This testimonial directly “squashes” skepticism and the “But
I don’t have time or knowledge to buy and manage rental properties”


What objections can you squash more effectively with testimonials?

5. Social Testimonials

Social testimonials are one of the more recent additions to the list of available testimonials.

When people write about you and your business on social media – whether they tweet about your business, your services, or about you, these are a great opportunity to leverage those on your website.

Scour Facebook, Twitter, LinkedIn, and other social media you use to pull testimonials from these sources.

We like to use a simple screenshot software to grab a picture of those testimonials called Skitch. Like these ones below that I grabbed from our own Facebook page and from InvestorCarrot clients and friends.



LinkedIn.png 663w,×300.png 278w,×324.png 300w” alt=”Carlos_Vaz-LinkedIn” width=”663″ height=”715″ />

6. Interview Testimonials

If your client is not comfortable doing a short “monologue” in front of the camera, they might be more inclined to be interviewed by you. Prepare a short 3-5 question interview that you can ask them. If you choose to video the interview, you should sit off camera and ask them the questions and they can answer the questions on camera.

These interviews can be used in their entirety or, with the client’s permission, you can edit them and use smaller pieces in different places.

Here’s an example of a real “interview style” testimonial a Carrot client has on their website:

Overall, how was your experience with us?


What do you think we did well?

Made a reasonable offer.

Tell us about your situation and how we helped…

My son lived in the house since 1998, I live in Colorado. Son bought a new house and I needed to sell the Woodmere house in Bakersfield without coming to California. Great job.Thomas B. – Woodmere Dr., Bakersfield CA

Or Turn That Interview Into A Great Video Like Our Client ExpressHomeBuyers Does

Ways To Display Your Testimonials On Your Website

There are different ways to communicate testimonials on your website. If you only ever gathered short quote-style testimonials, you’d be well ahead of those who don’t gather testimonials at all but you’ll have more impact if you switch up the style and communicate your testimonials in different ways.

Quote-Style Testimonials

The short, written testimonial is the stand-by classic that everyone knows and loves, and they’re short enough for everyone to feel comfortable gathering them from clients.

Ask your sellers or buyers to describe the value of your service to them, and do so in 1-3 sentences. If possible, add a picture (which dramatically increases the power of the testimonials).

Quote-style testimonials are so versatile and you can use them as text on your website, and embed them over an image to use in social media.

Johnny-Buys-Houses-compressor“He got us exactly what we asked for the property and the house needed a LOT of work”

“Selling the property at 1031 W. Chestnut was much easier than I imagined. After contacting Mr. Moore, the ball was rolling from there and Mr. Moore made it easiy and as stress free as it could be and did what he said he was going to do. He got us exactly what we asked for the property and the house needed a LOT of work. I couldn’t have been more happy with the rapid results. I would recommend Mr. Moore to friends and family or anyone who needs to sell their house fast. I would also use his services again if ever needed. Thank you.”
Natasha West via Johnny Buys Houses

Long-Form Testimonials (turning written into digital)

Long form testimonials may be more challenging to get because they require a little extra thought from your client, but you probably have a few “raving fans” that you can ask to write a longer testimonial and they’d be happy to do so.

You can post the long-form testimonial on the testimonial page we’ve already built into Carrot, or (with the client’s permission) you can slice up the testimonial into “sound bites” and pepper them throughout your copy.

Here is what a top investor in Atlanta did…

Turning handwritten or typed testimonials into credibility boosters on your website


On his InvestorCarrot site, you can click each document and up pops the full version of the written testimonial. Pretty darn effective and a massive credibility builder.

Video Testimonials

Video testimonials are SO powerful right now but they are dramatically under-utilized. If I were just starting out in real estate investing, I’d make this my default method of gathering testimonials. They’re easy to record now, thanks to our mobile devices, and the informality of your client speaking to the camera will add a ton of credibility.

A Quick Note: Power! – Video testimonials are far more engaging and convincing. They will keep visitors on your site longer and increase the chances that they will convert into a lead.

Like This Video Testimonial On The Sidebar Of A Carrot Clients Site In Atlanta

how to format testimonials

Action Step: Start Using These 6 Types Of Testimonials In YOUR Online Real Estate Advertising

I’ve shared 6 types of testimonials in real estate advertising, but it can sometimes feel overwhelming putting it into action.

So here’s a simple action checklist to get started in under 10 minutes per week:

  1. Always be looking for testimonial opportunities: When you show up to sign the papers, bring a reminder to yourself to get a testimonial from the client – perhaps a piece of paper that you’ll give them to write their testimonial, or a video camera to record their testimonial. (Hint: Prepare a testimonial template ahead of time so that the client doesn’t start at a blank sheet of paper and then write: “I liked working with Stan at XYZ Real Estate”. As much as possible, ask your client to report something measurable, not just report on their feelings. For example, a seller might report, “we closed in 3 days” or a buyer might report, “I earned 15% last year on my investment.”
  2. Use it immediately: When you get back to the office, add it to your website immediately. (Don’t let them stack up on your desk or it will feel overwhelming – put the testimonial to work right away for you).
  3. Save and use later: Store your testimonials in a central location on your computer and pepper them periodically throughout your other marketing, too, including brochures and social media.

Make it a habit at each and every signing… when you notice people say great things about you, recognize that as an opportunity to document it! 

At first it won’t seem natural and you may not be comfortable doing it but as soon as you start seeing the boost in leads from your site, you’ll want to do more. And the best part is: you can never have too many testimonials – the more you have, the more effective they become.

You’ve built your website, added great fresh content, ensured that the SEO is optimized for your specific business, and marketed your site around the web. Now to take your website’s lead generation to the next level by adding a variety of these 7 types of testimonials in real estate advertising to convince your audience to do business with you.

If you are in need of a real estate investor website visit Carrot at Take the demo


Trevor Mauch

About the Author – Trevor Mauch

Trevor is the CEO of InvestorCarrot and knows a thing or two about inbound marketing and generating leads online in the real estate industry. As an investor himself, he’s generated tens of thousands of real estate leads and is a leading expert in inbound marketing for investors and agents. In addition, his true passion is helping entrepreneurs grow businesses that truly help you live a life of purpose.


6 Types of Testimonials in Real Estate Advertising To Build Credibility On Your Website

Personal Branding Or A Corporate Branding As A Real Estate Investor – Which is Better?


Personal Branding Or A Corporate Branding As A Real Estate Investor – Which is Better?

As a real estate investor, your brand is essential. It shapes how people see you; it shapes how you run your business and present yourself to motivated sellers, cash buyers, and anyone else you happen to be connecting with. And, your brand will integrate through all aspects of your offline and online marketing, from the name of your business to the logo you have designed to your website’s domain name, and more.

We were asked

“Have you seen more success with investors using the website with more of a professional look as in they are a professional company versus a personal website (perhaps with a unique logo, cartoon logo etc) ie something to make them stand out”Eric F.

So how should you brand your investing business?Should you choose a personal brand (such as your own name) or should you choose a more corporate brand (such as the operating name of your business)?

Check Out The Video, Or Read The Blog Post Below!

If you’re not sure what we mean when we talk about personal versus corporate brands…

here’s an example to illustrate: Meet John Smith.

He’s a fictional real estate investor who wants to launch his investing business. He’s trying to decide between launching his business as John Smith, Real Estate Investor, or as Big Money Investing, which is the operating name of his company.

Let’s look at the pros and cons of each type of branding…

Personal Branding

With a personal brand, YOU shine through. Your personality and energy are primary components.

The sellers and cash buyers who do deals with you, come to you because of who you are and how you help them. Everyone who works with you feels like they have a personal connection with you or they aspire to be like you.

Your business uses your name, your website’s domain name uses your name, any marketing or blog posts you write talk about you and something you’re up to, and probably have a picture of your face on it. Your Twitter feed is filled with information about real estate investing but also with pictures of what you do on the weekends and what you ate for lunch. You’ll use the word “I” a lot when talking about the investments you do (such as: “I just picked up a great deal!”).

Investor Carrot Personally Branded Site

Investor Carrot Personally Branded Site – Jack in Orlando is closing consistent deals leveraging Carrot with his simple personal branding strategy.

Corporate Branding

With a corporate brand, YOUR COMPANY shines through. The emphasis of the brand is on the credibility of the organization itself and how it can help sellers and buyers.

You are highlighted as the CEO but your team is also highlighted as key players who are critical.

Your business uses a corporate name, your website’s domain uses the corporate name, and any marketing or blog posts you write talk about the company and what the company is doing. Your Twitter feed is filled with info about the company, including deals that you do and what your team is working on.

You’ll use the word “we” a lot when talking about the investments you do (such as: “we acquired a great deal!”)

NOTE: Some people think that a corporate brand needs to be “wooden” and formal but that’s not the case. A corporate brand can still be fun and edgy (qualities often associated more with personal brands). When we talk about corporate branding, we’re talking about the brand being focused on a company rather than focused on an individual.

InvestorCarrot Corporate Branded Site

InvestorCarrot Corporate Branded Site This client has a team and operate in multiple markets. They chose “corporate” branding to tell their message.

Which Is Better? Pros And Cons Of Each Model

There is no definitive answer to the question of which one is better and which one you should pick. In the end, what your #1 goal should be here is to make sure your website is coming across as credible to your prospect and connects with them.  Here are the pros and cons of each:

  • A personal brand can seem to be more approachable, which is attractive to sellers as well as new investors/buyers who want that personal touch.
  • A corporate brand may seem more attractive to buyers, especially buyers with a lot of dollars behind them, because a well-designed corporate brand seems bigger and more stable.
  • A personal brand is generally easier to get started with because you’ve already been building your personal brand just by being alive and online! You’ll contribute to it further easily by sharing your everyday experiences online.
  • A corporate brand is harder to get going because you have to start from scratch.
  • A personal brand can be difficult to scale: You’ll always be the face of the company, which can be challenging if you want to take a vacation, work fewer days of the week, hire employees, or sell the company… sellers and buyers may want to call the phone and talk to YOU because you are the company.
  • A corporate brand is much easier to scale because you can add staff easily and those staff members are representatives of the corporate brand, so sellers and buyers will probably be more willing to work with them.
  • A personal brand makes you very much like a mini-celebrity. For some people, that’s great! For others who want to avoid the limelight, that’s not so great. It also means that your name and your business are inextricably linked, so anything that happens to you (from a car accident to an arrest to a nasty Amazon review of a book you wrote to an inappropriate Facebook conversation) can all influence how your brand is perceived.
  • A corporate brand takes the spotlight off of you, giving you a little more freedom and flexibility to do crazy things without as much repercussions to your business. (Of course you’re not completely insulated but there is some insulation).

The Influence Of The Decision

We’ve devoted this entire blog post to a discussion of a personal versus corporate brand because we believe it’s that important.

Your brand connects closely to your website and to how people find you online:

  • If you already have a personal presence online, you might leverage that to drive traffic to your website.
  • Your brand will influence the domain name you choose.
  • Your brand will influence the content you include on your website and on other aspects of your marketing (such as videos you record or social sites you use).

Your brand – whether personal or corporate – will become one of the ways that people search for you online. So when they search, how will they find you? And, how do you want them to find you?

Of course this branding conversation extends far beyond your website, into other aspects of your business as well: When you introduce yourself to others, will you get more instant credibility if you are John Smith, Real Estate Investor, or if you are John Smith, CEO of Big Money Investing?

And thinking farther down the road, if you ever choose to scale your business, write a book, or become an investing educator, how will your brand influence those endeavors?

Don’t Over Think It!

With all of that said, don’t over think the process.

Heck, some big roadblock some people hit is thinking they have to have a big fancy logo if they decide to go with a company name or brand.

But we’ve found that some of the most successful real estate companies have the simplest logos.

Just decide, get out there and start implementing, and crush it!


If you’re thinking about how to brand your new or existing real estate investing business, give some serious thought to whether or not you’re going to go with a personal or corporate brand.

Each one has advantages and disadvantages and they will shape the course of your future. It’s also worth noting that it’s hard (although not impossible) to pivot later if you want to switch, so investing some time right now to ponder your brand will help you focus on the right things in the future.

If you are in need of a real estate investor website visit Carrot at Take the demo


What Is Mobile Search Marketing-Real Estate Success In The Future


What Is Mobile Search Marketing

We can all agree that our customers begin their search experience online. The challenge is coming up with a plan to engage consumers while they browse, long before they need a person to help them.

“If you don’t know where you are going you’ll end up someplace else.”Yogi Berra CLICK TO TWEET

Like many entrepreneurs, agents and brokers wear multiple hats and are responsible for everything from direct sales and nurturing customer relationships to lead generation, online marketing and day-to-day administration. It’s no wonder that creating an online marketing plan is low on the to-do list. Only 52 percent of business-to-consumer (B2C) businesses even have a marketing strategy and, based upon the thousands of agents and brokers we’ve worked with at Placester, I imagine that number is much lower for real estate professionals.

“Always, always have a plan” –Rick Riordan CLICK TO TWEET

But, it’s never too late to start planning. In fact, it’s highly unlikely that your business dreams will become a reality without some serious thought as to what you would like to accomplish and how you’re going to get there. That’s why we created this helpful guide.

From creating the right website experience to developing a content marketingstrategy that your customers will love, this infographic is a shortcut to help you plan your online marketing……read more

What Is Mobile Search Marketing via (


YOUTUBE TRAFFIC FOR BEGINNERS: How to get website visitors for affiliates, bloggers & information marketers via video marketing

YOUTUBE TRAFFIC FOR BEGINNERS: How to get website visitors for affiliates, bloggers & information marketers via video marketing

YOUTUBE TRAFFIC FOR BEGINNERS: How to get website visitors for affiliates, bloggers & information marketers via video marketing

Learn to drive traffic to your website or blog

Inside you’ll learn:

– How to create your video… the technical part

– What content to put in your videos

– How to properly upload your video (so you’ll get more SEO powers)

– How to set up your profile for maximum traffic exposure

Download this book and start growing your business today!


Related Youtube Marketing Software Products

25 Strategies To Promote Your Business On Facebook

25 Strategies To Promote Your Business On Facebook

The most important point that you should keep in mind when it comes to facebook marketing is to be yourself. Don’t pretend to be someone you are not. If you like to promote your business in the social networking site, make sure that you choose the best marketing strategy that you will think of. First is to remember to not post about all the things related to the business all the time. You will end up flooding the page of your fans.

Also, people would want to know more about you before you talk about and before they hear the things about your business. It is better if you follow the right facebook marketing strategies if you want to succeed with your business. ” A lot of people are spending their time on Facebook than other sites in the world.

So if you want to promote your business, it is the best place to do so. ” Compared to Facebook, Google has a lot more traffic than any other sites. ” It is best if you separate your business accounts form your personal accounts. Through that, you will be able to organize your business better. “

It will help if you set up a fan page. facebook fans Through that, you will be able to increase the visibility of your business. You will also be able to brand yourself as the leader. And through the fan page, you will be able to share your opportunity for business. ” The fan pages can rank in search engines well. If your page is popular, you will have the greater chance of having your fan page in the Google’s first page. “

Another way of promoting your business is through blogs like Hubpages and Squidoo, and not just the social networking sites. ” You can also market your business through Twitter. After creating an account, you will be able to link your two accounts and your friends in Facebook will see your tweets. “

There are a lot of business opportunities that flooded every person’s account, so remember that you should stand out. You should set yourself apart from others. There will be no other you in the world, so make sure that you will stand out and be a leader in the business industry. ” Also, post a lot of pictures because people love photos. Also, make sure to choose profile pictures as professional as it can be. it is one strategy of Facebook marketing.

These are some of the Facebook marketing strategies that you should be keeping in mind. Remember them so that you will succeed with your business and so that people will be appealed to your business. These strategies will help you a lot and your business.

For more details just visit our website facebook marketing and marketing on facebook

25 Strategies To Promote Your Business On Facebook

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Usability Testing for Your Web Site

Take opinions, lab-effects, and biases out of the equation when you are assessing your web site usability and it’s ability to convert visitors.  Use GhostRec to record actual experiences for as low as $25 (one time).

Web usability testing with GhostRec. Increase your website usability. Watch recordings of your visitors surfing your website. Perform advanced usability tests with ease.

Benefits & Considerations of GhostRec:

Quick usability study
Quick install ghostrec and record your visitors to quickly discover usability problems.

Task usability tests
Invite selected users and record them performing pre-defined tasks.

See which parts of a page customers use, by looking at pretty pictures.

Fast and easy installation
Install on your website by pasting a few lines of code – just like installing Google Analytics

Works everywhere
Works on all websites. Intranet, member-only pages and AJAX too.

eCommerce Optimization
Observe ecommerce customer behavior and increase product sales.

Time Consideration
The one thing you have to be prepared for with GhostRec is the cost of time.  It does take an investment of potentially a few hours sorting through the (potentially) hundreds of recorded videos to uncover repeated patterns identifying a real issue.  You’ll also need an unbiased analyst to review the recordings and make a sound recommendation on how to tackle the issue without having to worry about other opinions and emotions within the organization.

Contact Reap today with help getting GhostRec implemented and analyzed for your site!

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