Are You Flipping Houses Or Wholesaling? What Types Of Leads Do You Need Right Now?

 

Flipping Houses

Flipping Houses

Are You Flipping Houses Or Wholesaling? What Types Of Leads Do You Need Right Now?

“Mark” tried to cram everything into one website. A page for motivated sellers, a section for buyers, private lenders… even rent to own. He said he was trying to “simplify” and save some money. But little did he know he was actually losing money every year by confusing his motivated house sellers on a website that was also pitching “discount properties”.

Sound familiar? 

So what should you do on your website as a wholesaler or flipper?

And this is a great question.

We’ll dive into that in a clear and simple way in today’s blog post and answer that question based on data with the answer to this… “Whatever makes it easier and gets your ideal prospects to their desired result as quickly and as smoothly as possible in as few steps required to make the sale

So, You’re Flipping Houses Or Wholesaling? What Types Of Leads Do You Need Right Now?

FLIPPING HOUSES OR WHOLESALING SYSTEM – TRY IT NOW, RISK FREE

You might be wondering how having more than one real estate investing website would even help.

And that’s a really valid question!

Because, for instance, if you own a plumbing business in your local town… one website for your company is all that you need.  Right?

So, the main thing to remember with your online marketing efforts when it comes to your website strategy is this…

the more focused you can make the message to the target prospectyou’re going after, the better the results you’ll get.

As famous copywriter, Robert Collier once said…

robert-collier-quote

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

FLIPPING HOUSES OR WHOLESALING SYSTEM – TRY IT NOW, RISK FREE

If you’re not joining that conversation in your prospects mind immediately… and you’re cluttering the message with things on your website not related to their problem and how you can help them… your results WILL go down.

So going back to the local plumber scenario… if you did plumbing services and you were also an electrician and did electrical work… you have two totally different services that require a completely different marketing message to effectively sell them your services (and ideally two separate websites).

You wouldn’t want to have the person looking for electrical work to have to wade through tons of content on your site about plumbing (a service that they don’t need).

Make sense? 

To say it again… the more focused you can make the message on the website specific to your target prospect (and what they need), the more engaged the visitor will be on your website and the more leads you’ll convert.

Why Is A Targeted Website Message Important?

Now that we understand that targeting your message on your website as much to your primary prospect as possible is important… let’s dive into why having that targeted message is important and works.

In short, us humans get distracted easily (especially online) and removing any chance of guiding your website visitor on the wrong path always improves your chances of making sure the website visitor gets your message and hopefully engages in it by becoming a lead for you.

According to a study, 55% of visitors spend 15 seconds or less on your website.  The more you can engage them and speak to them and their specific problems and needs… the longer you can keep them.

But our targeted websites at InvestorCarrot show a different story… 

avg-time-on-site

Why is that? 

Because we’re not sending a motivated seller to a website filled with content that doesn’t help them a darn bit… like stuff about your cash buyer program, or rent to own houses, or private lender program. That kind of stuff doesn’t matter to them and it just serves as a distraction to knock them off of the path of engaging them and converting them as a lead.

We’ll get into the “why” below here in a sec.

How Many Websites Do I Need If I Wholesale Or Flip Real Estate?

The general rule once again is this: How many completely different services are you offering and completely different prospects are you going after?

If you are a local house buyer (going after motivated house sellers) and you also wholesale those properties to cash buyers… those are two completely different prospects for two completely different services you offer.

If you have lease option houses available and are looking for tenant buyers… and are also looking for private lenders… those are completely different services and different prospects.

In both of those cases we’ve found that it’s much more effective to split those messages into separate websites.

So, if you’re a wholesaler and are looking for properties and looking for cash buyers, those websites should be separate websites.

So a minimum of two websites as a wholesaler in my opinion. 

How many websites do I need

You would for sure want a website dedicated to helping motivated house sellers… then your second website could pull double duty as your cash buyer website and main company credibility website (which our “Main Company” websites in Carrot do quite well).

I know there are lots of people out there who will argue with this and will say “You can put it all on one website for sure!“.

And they’re 100% correct.

You can.

But if on every page, the prospect is 1 click away from content that has nothing to do with them… and can even throw them off from the actual message on how you can help them… why would you want to take the chance of muddying the water?

If a motivated seller saw a link that says “Investment Properties 30-50% Discounts”… what do you think will pop up in their mind?

“Wow, if they can sell properties that cheap… I can’t imagine what they’re going to offer me. Darn bottom feeders”

Haha, maybe not those exact words… but even presenting a motivated seller with that content definitely doesn’t help your sale.

The “Across The Table” Test

Consider what you would say if you were sitting across the table with a client

One simple test I always run through mentally with my marketing messages is this…

… I imagine myself sitting across the table from my ideal prospect and run through in my mind what I’d say to that prospect.

How I’d find out what their main problem is, their motivations, and what they really need help with.

And then mentally run through how I can help them reach those goals.

In the case of a motivated seller… if you use this “Across The Table” test… would you hand them a brochure that talked about buying their property on one page and on the very next page it tried to sell them a discount property?

Or would you ever in the process of talking with a seller fit in… “Oh, and by the way… if you’re looking for an investment property you can get on our cash buyers list!”.

Of course not.

Why?

Because it has nothing to do with how you can help them in their situation and the only thing doing that does is potentially throw off your actual message of how you can help them with THEIR CURRENT situation… selling their house.

If it doesn’t pass the “Across The Table” test… my rule of thumb is that I try to separate those messages in my marketing as well.

On the other hand… if I’m talking to a potential cash buyer… it is very believable that I may find a way to mention our private lender program, because they may also be interested in being an investor with us as well. So those could work very well on the same website.

Make sense?

With that said, in no way am I saying that you can’t pull in online leads with an “all-in-one” site that is for motivated sellers, cash buyers, lenders, tenants, etc.

I’m just making the case for how much more effective it can be to target your messaging to eliminate the chance that a prospect would choose to not work with you because of a muddied message.

If you lost just 1 deal over a 5 year period because your website spoke to too many different prospects at once… that would cost you at a minimum $10,000.

With how easy it is to launch a website on InvestorCarrot… why take that risk?

FLIPPING HOUSES OR WHOLESALING SYSTEM – TRY IT NOW, RISK FREE

So How Many Websites Do You Need If You Do You Need?

If you’re a real estate wholesaler or house flipper… 

… we suggest 2.

One for motivated sellers and one that pulls double duty for cash buyers / main company credibility (even helps out with private lenders).

Then if you want to attract other types of leads like rent to own or note sellers… those may be great as separate sites.

The one rule of thumb is definitely don’t cram all of those “focuses” into one site. It’ll kill your performance and confuse your motivated house sellers.

If you are a note buyer / seller… 

… we suggest just 1.

A person selling a note tends to be a person experienced in the process. So sellers expect to go to a “broker” and won’t be confused by seeing notes for sale on the site.

If you’re a buy and hold investor or multi-family investor… 

… one total website for all of your properties works great. Your focusing on attracting tenants. But if you want to attract private lenders as well to partner on your deals… then set up a 2nd website that is a main company credibility site.

Keep it simple. As few sites as possible without confusing the message on your important prospects.

And as always… shoot any questions our way!

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.

FLIPPING HOUSES OR WHOLESALING SYSTEM – TRY IT NOW, RISK FREE

Are You Flipping Houses Or Wholesaling? What Types Of Leads Do You Need Right Now?

How To Build a Large Cash Buyers List For Your Real Estate Wholesaling or Flipping Business?

 

How To Build a Large Cash Buyers List For Your Real Estate Wholesaling or Flipping Business?

How important are cash buyers to a house wholesaling or flipping business? If you ask Daniel DiGiacomo of Baltimore Wholesale Property… he’ll say pretty darn important (to the tune of over $180,000 of extra business in 12 months).

Are those results typical? Not really… because Daniel was hustling on a daily basis and showing up to our mastermind calls weekly… and worked his butt off hitting the streets building great relationships in Baltimore. Those results are his results and they rock!

Daniel is the CEO of one of the most active real estate investment firms in Baltimore and an InvestorCarrot customer for the past 2 years.

 

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin

GET MORE QUALIFIED LEADS – TRY IT NOW RISK FREE

We had a chance to sit down with Daniel recently and have a conversation with him about… 

  • How he got started in real estate investing (from a background as a financial analyst)
  • Why he didn’t start off wholesaling like everyone else… but how he now does 6 figures per year just with the wholesaling side of their business (this doesn’t count their rental portfolio or other investments)
  • The opportunity that “note investing” poses for investors and why it’s almost exclusively his primary way to acquire discounted properties
  • What Daniel did to build a powerful cash buyers list of over 1,700 names using Carrot and why after months of research and testing he found that Carrot helps yield him the highest ROI on his money and best results at the end of the day vs. building a custom website

Hear Daniel’s Story + Learn How He Has Built Such A Powerful Cash Buyers List Online

This case study is a full-length deep dive into Daniel’s story and how he’s built a very successful wholesaling and investing company over the past 2-5 years and his exact strategies on how he cuts through the clutter online in a sea of other competitors trying to find active cash buyers in his market too. Click play and dive in! 

Not a Carrot member yet? Take a demo and see InvestorCarrot in action >>

Things Daniel Covers… 

  • Start – 7 mins talks about how he got started in real estate(apartments to wholesaling to tax lien investing)

  • 8:30 talks about his tax lien investing

  • HUGE tip on listing his properties w/ Carrot on how he gets more traffic and leads through Google w/ his property listings

  • 18:00 Discusses why he chose InvestorCarrot vs. a $10k custom built website

    “It took less than 90 days for me to be super impressed” (18m). After a couple of failed attempts with other website alternatives, I finally landed on Carrot.  My alternative was to pay someone to build a custom website and platform… I had seriously considered paying somebody tens of thousands of dollars to build a pretty robust platform.

    I walked into this thing saying alrighty I’ll work on it as much as I want to work on it long-term and if I get the results I want to get with the work I want to put into it within 90 days I’ll stick with it. And I got those results, I got much more than expected in that 90 day time frame with the amount of work I wanted to do. After that 90 days, I decided to really explode it and ramp up my focus and work on my Carrot site”

  • 19:50 tip on building your cash buyers list through targeting online conversations on google

  • 22:10 what he’s doing w/ Facebook to grow his cash buyers list and business

  • 24:00 what he’s done to customize his sites and time commitment

  • 25:28 talks about power of Content Pro.. “It’s great having the content pro articles so I have a framework to go from, then we’ll tweak them up a bit and it’s been very helpful. You don’t have to edit every post but it can be a powerful booster, and saves time and money from writing your own”

  • 29:35 on why he’s launching into other markets such as Florida in 2016

  • 35:17 – why he loves carrot (yay!) 🙂

    “The short answer is that Carrot makes all of the decisions for me. The framework exists… and all I have to do is sort of tweak some things and I don’t have to put a whole lot of energy into building that framework. I’m not just talking about the code and pages… I’m talking about the strategy, ideas, and content based on performance… and the follow-up… is incredible support.”

GET MORE QUALIFIED LEADS – TRY IT NOW RISK FREE

Not a Carrot member yet? Take a Look At Our Real Estate Lead And Conversion System Plans, Our Plans Are Very Affordable And Simple To Set-Up Or Take a Demo For A Spin.  But Above All, Get Some Content Marketing Going On Your Real Estate Websites This Week!

How Important Are Cash Buyers To a Real Estate Wholesaling or Flipping Business?

The 12 Key Steps To Optimize Your Real Estate Investor Web Pages

On Page SEO: The 12 Key Steps To Optimize Your Real Estate Investor Web Pages

With almost 1 million visits to our InvestorCarrot members websites in 2014 and over 14,000 17,000 leads per month right now (as of the update of this post), a huge hunk from SEO… the most common “starter” questions we get from real estate investors about on-page SEO is… “what meta keywords should I use?” and “how many times should I use my keyword in each page?“.

5 or 6 years ago “meta tags” and “meta keywords” were all the rage. You’d cram your meta keywords section with 20 keywords… and it actually worked.

Now… not so much. (as in, don’t do it, meta keywords and keyword density don’t really matter anymore)

InvestorCarrot websites are getting more and more page 1 rankings in Google for search terms from motivated house sellers, cash buyers, note sellers, and tenants all across the country… and with over 13,000leads coming in every month on our customers websites now, we’ve been able to really hone the built in SEO advantage real estate investors can get with our websites.

But to help you visualize the “perfect” on-page SEO optimization process for a web page, I thought you’d love this infographic below.

on page seo guide for real estate investors
The Perfect On Page SEO Guide: Hat tip to Brian atBacklinko for putting this awesome yet simple infographic together of 12 important onpage SEO factors.

The 12 Core Factors To On-Page SEO On Your Real Estate Investing Lead Gen Site

These elements are all already built into every InvestorCarrot website.

So lucky you if you’re a member of ours!!!! We love ya!  If you’re not a member… (there’s still time to come over and leverage the most effective online inbound marketing platform for real estate investors alive).

Now lets dive in to each element a bit deeper and show you what we mean.

1. Leverage SEO Friendly URLs

One way Google knows about what is on your page is by the URL of that particular page.

we_buy_houses_bakersfield-url

See how in that picture above, when you search that phrase how Google highlights the keywords in the URL? That shows us that Google recognizes that stuff and likely figures it into their ranking factors. That Carrot website is ranked #1 in Google for several really competitive phrases in California and has closed at least 4 deals specifically from the leads he’s generated from his Carrot website this past 6 months.

As another example, this screenshot below is of a Carrot clients website. He owns one of the top home buying firms in the country (1500+ deals done) and this page is climbing in the search rankings after our team tweaked up their on-page SEO… including the URL to include the keyword phrase we know sellers are typing in in that market.

keywords in my domain name

 

Action Item: Make sure that when you create pages on your website that you want to rank… to try to include a variation of the keyword phrase you’re looking to rank for in the URL. It’ll help Google recognize what your website is about that much easier.

2. Goal = Start Title w/ Keyword

Your title tag on your real estate investing website is the most important factor in your SEO. A Moz study showed that websites with their main keyword at the start of the title tag tended to rank better for that phrase than the pages where the keyword was in the middle of the title tag.

As you can see in the screenshot below from inside a Carrot members SEO tool (a built in feature in our websites)… the keyword phrase he’s trying to rank for is “sell inherited house detroit”. Then in the “SEO Title” (title tag) box that exact same keyword phrase is the first thing in the title tag. 

seo-keywords

Action Item: Make sure you update your title tags on your pages so they have the keyword phrase you’re looking to rank for at the start. If you’re an InvestorCarrot member you can use our built in Carrot SEO tool to easily update your title tag and optimize your web pages even better.

 

3. Dazzle With Multi-Media

This isn’t a requirement to rank well, but we’ve found it sure can help.

Try to include a picture, video, etc. on every page that you really want to rank well. This includes blog posts. There are several reasons… but among them are that engaging images and media can keep someone on your page longer which reduces your bounce rate. Google likes websites that engage the visitors and uses bounce rate as a part of their overall ranking factors.

Look at this InvestorCarrot customers website below. Look how engaging it is with local images, his smiling face and bio, etc. Make your pages more engaging with media!

(NOTE: When you add pictures to your pages, make sure to include variations of your keywords in the “alt text” of each image. That way Google can tell what the image is about.)

using-pictures-for-seo

Action Item: Don’t make your website bland! Add in some local pictures, testimonials with pictures, etc.

4. Use Outbound Links

This tip is a total counter intuitive SEO tip… but it’s one we’ve been using for years with a lot of success. It’s not a part of our standard SEO optimization process for our blog posts, our Content Pro articles that our team writes for our members, and other content we write.

An “outbound link” is simply a link on your page that points to another website.

Google uses these outbound links… to credible authority websites like wikipedia.org (see what I just did there ;-), school URLs, etc… to help it know whether you’re in a “nice” neighborhood online or not.

We usually do 1-3 solid outbound links per blog post.

Action Item: In all of your blog posts and main pages you want to rank well… find a wikipedia page that talks about something you mentioned in the article and link to it.

5. Wrap Your Title In An H1 Tag

This is a simple one, but most real estate investors neglect this tip.

Just having your keyword in your title tag usually isn’t enough. One of the next big things Google looks at on your page after the URL and title tag is the rest of the content on your page… starting with any headings.

The “H1” (heading 1) tag is simply the largest heading on  your web page and tends to be the heading at the top of the page.

So, start off your page with a version of your keyword phrase in the H1 tag.

With InvestorCarrot it’s crazy simple to add a website H1 tag.

6. Drop Keyword In First 100 Words

After Google checks out your URL, title tag, and H1 tag, they move on to your main content.  To set the tone for Google as to what that page is about even more, make sure within the first few sentences that you’re including your main keyword once. And as I mention in tip #12 below… mix in some “LSI” keywords as well to really give it that SEO punch.

first-100Action Item: When you’re writing the content on your pages… make sure that within the first few sentences you have your main keyword phrase in there… and I always like to inject my secondary keyword phrase in there as well. The content with InvestorCarrot websites is already optimized for your specific city when you launch the sites… and we make sure your content optimized to give you a boost.

7. Nail Loading Speed

How fast your website loads on a visitors browser is a big deal. The longer it takes to load the more likely a visitor will hit the “back” button and leave.

Studies have shown that your chances of keeping a visitor on your website go down big time after about 3-4 seconds if the page hasn’t fully loaded yet.  So, make sure your website is built with nice clean code from the ground up, your server is fast, and your images on your website are compressed to as small as possible.

PageSpeed_Insights

A quick tip. We compress every picture before we upload them to our Carrot websites and these blog posts using a free online tool called Compressor.io. That alone could drastically speed up your page loading speed.

Action Item: Go test your page speed on Googles free tool. If you’re in the “Green” then you’re doing really really well. The screenshot above is from a test we just did on a random Carrot customers website. Google’s own homepage only tests to a 91. If the customer wanted to speed it up even more they should compress the images they uploaded.

8. Add Modifiers To Your Title

I’m a huge advocate for using every page to try to rank for 1-2 keywords if possible.

To help do that we add modifiers to our titles and title tags so Google can see what else this page is about.

What we’ll often do for real estate investors is add location based modifiers.

As you can see in the screenshot below of a Google search I just did… Google is serving me up a suggestion in the Fresno market that people are typing the letters “ca” after Fresno. So rather than just using “we buy houses fresno”… make your title tag something more like “we buy houses fresno ca”… to modify the title so you can grab rankings for those searches as well.

seo-title-tag-modifer-real-estate-oncarrot

Other modifiers we’ll use a lot away from the real estate market is adding the word “review” after it if we’re talking about a product, etc. Get creative.

Action Item: Go go Google and start typing up your main search phrase really slowly and see what Google serves up to you as a suggested search. If there are any modifiers you can put before or after your keyword, add them to your title tag on your page!

9. Use Social Sharing Buttons

In our weekly Carrot Live Mastermind Calls for our Content Pro members we’ve dove in really deep on ranking factors and we walked through what members needed to do in their markets to outrank their competition. One of those factors consistently popped up as having a positive effect on rankings overall is social signals (backed up by this report showing the strong correlation between social activity and high rankings). 

These are things like Facebook “Likes”, Google 1+s, LinkedIn shares, etc.

social signals in seo for real estate

Google uses these signals kind of as mini votes for the website. Google feels that if the page has great content and is getting shared in social media… it must be pretty solid. So it adjusts your search rankings accordingly.

So add some very simple but prominent social media sharing buttons on your websites. With InvestorCarrot we have a Flexible Social Button system where by default we have the social sharing buttons strategically only on the pages we feel they can help your credibility… but we also let you move the buttons on the page with a click of a mouse if you want to.

If you’re not an InvestorCarrot member connect w/ a web guy to have them put the social sharing code on your site (but Carrot is way easier and cheaper! ;-).

Action Item: Get a Google 1+ button and Facebook button on your website. Ditch the pinterest and twitter share buttons though. Those tend to not fit with the type of visitor real estate investors get to their websites.

10. Post Long Content

Yes, bigger is better in this case (most of the time).

This argument has been going on for as long as marketing has been alive (which is a LONG LONG TIME)… is short copy or long copy better?

In the case of search engine optimization (SEO), studies have shown that longer content on a web page directly correlates with higher rankings in most cases.

long content for seo

If you’re going after a crazy competitive search phrase… like any cash buyer or motivated seller search phrase in a bigger city like Phoenix… you’ll make it easier on yourself if you’re using a website with robust and engaging content on the website.

We suggest at a minimum that all of your pages that you want to rank well in Google should have at a MINIMUM of 300-500 words.

But if you’re going after a really competitive phrase… build out some more content and see if you can get it over 1,000 words (of course using these optimization tips along the way). 

In the long run we here at Carrot really feel that the future of ranking well in Google is robust, useful, and fresh website content.

Action Item: Having a tough time ranking and you’re doing everything else right? Look at the content length on your page and see if you can add some more content to it… then optimize that content for the keywords you’re going after.

11. Slash Bounce Rate

I wrote a post specifically on how important (or unimportant at some times) your website bounce ratecan be in SEO.

Time on site and bounce rate are 2 factors out of the hundreds that Google looks at. They’re wanting to deliver the best possible experience to their web searchers and they realize that if a lot of people “bounce” off of a website quickly after they land, that the website likely isn’t very good.

There is a slight positive correlation… to having a low bounce rate and longer than average “time on site” by the visitor… as seen by Search Metrics in this recent report. This picture above is just one part of the full report of all SEO ranking correlations.

The ways you reduce your bounce rate can include…

  • Building out more content like we said above… that is useful to the person reading the website
  • Adding links on your pages to other resources and pages on your website. This keeps them on your website longer
  • Make sure your page loads fast (as we mentioned above)
  • Add in engaging media (videos, pictures, graphs, etc)
  • Engaging people to click on something (like we’ve built into our InvestorCarrot websites on every single page)

In the end, your aim is to keep someone on your website as long as possible… and/or to get them to visit multiple pages of your site. This increases the engagement of the visitor and increases the chances of conversion.

 

12. Sprinkle LSI Keywords

This is kind of a fancy term for a very simple concept. LSI means “latent semantic indexing“… which basically means that Google can tell when two words have the same intent so Google treats them in a similar way.

As an example, see the picture below of a search I just did.

latent semantic indexing seo

You’ll notice LSI keywords in action above.

In that search I typed the word “home”… but you’ll see in the suggestions how Google is serving me up phrases with the word “house” in them.

Google has looked at trillions of searches and has a pretty darn good idea of what words mean in certain context. In this case Google can tell that “home” and “house” essentially have the same intention.

So when you’re writing your content, make sure to use variations of your main keywords. Don’t always use the same exact keyword in your content.

If your primary keyword is “sell my house fast jacksonville fl”… mix it up. “sell your home fast jacksonville fl”.  “sell my home quickly jacksonville fl”.  “Buy my house fast jacksonville”

You get the idea. Sprinkle some similar intention phrases into your content. You’ll thank me later.

And again, we’ve already built LSI keywords into all of our InvestorCarrot websites… and we have the training and support to help you get an edge over your competition even more.

I hope you got some great tips out of this post that you can implement on your own real estate websites to rank better and get more leads.

Let me know in the comments below how you’re doing with SEO for your own website. Shoot me your domain name in the comments below and I’ll give you some feedback!

The 12 Key Steps To Optimize Your Real Estate Investor Web Pages

Personal Branding Or A Corporate Branding As A Real Estate Investor – Which is Better?

2015.08.24-poersonavscorpbrand-header

Personal Branding Or A Corporate Branding As A Real Estate Investor – Which is Better?

As a real estate investor, your brand is essential. It shapes how people see you; it shapes how you run your business and present yourself to motivated sellers, cash buyers, and anyone else you happen to be connecting with. And, your brand will integrate through all aspects of your offline and online marketing, from the name of your business to the logo you have designed to your website’s domain name, and more.

We were asked

“Have you seen more success with investors using the website with more of a professional look as in they are a professional company versus a personal website (perhaps with a unique logo, cartoon logo etc) ie something to make them stand out”Eric F.

So how should you brand your investing business?Should you choose a personal brand (such as your own name) or should you choose a more corporate brand (such as the operating name of your business)?

Check Out The Video, Or Read The Blog Post Below!

If you’re not sure what we mean when we talk about personal versus corporate brands…

here’s an example to illustrate: Meet John Smith.

He’s a fictional real estate investor who wants to launch his investing business. He’s trying to decide between launching his business as John Smith, Real Estate Investor, or as Big Money Investing, which is the operating name of his company.

Let’s look at the pros and cons of each type of branding…

Personal Branding

With a personal brand, YOU shine through. Your personality and energy are primary components.

The sellers and cash buyers who do deals with you, come to you because of who you are and how you help them. Everyone who works with you feels like they have a personal connection with you or they aspire to be like you.

Your business uses your name, your website’s domain name uses your name, any marketing or blog posts you write talk about you and something you’re up to, and probably have a picture of your face on it. Your Twitter feed is filled with information about real estate investing but also with pictures of what you do on the weekends and what you ate for lunch. You’ll use the word “I” a lot when talking about the investments you do (such as: “I just picked up a great deal!”).

personal-branding-site.jpg 750w, https://oncarrot.com/app/uploads/personal-branding-site-300×202.jpg 300w” alt=”Investor Carrot Personally Branded Site” width=”750″ height=”505″ />
Investor Carrot Personally Branded Site – Jack in Orlando is closing consistent deals leveraging Carrot with his simple personal branding strategy.

Corporate Branding

With a corporate brand, YOUR COMPANY shines through. The emphasis of the brand is on the credibility of the organization itself and how it can help sellers and buyers.

You are highlighted as the CEO but your team is also highlighted as key players who are critical.

Your business uses a corporate name, your website’s domain uses the corporate name, and any marketing or blog posts you write talk about the company and what the company is doing. Your Twitter feed is filled with info about the company, including deals that you do and what your team is working on.

You’ll use the word “we” a lot when talking about the investments you do (such as: “we acquired a great deal!”)

NOTE: Some people think that a corporate brand needs to be “wooden” and formal but that’s not the case. A corporate brand can still be fun and edgy (qualities often associated more with personal brands). When we talk about corporate branding, we’re talking about the brand being focused on a company rather than focused on an individual.

InvestorCarrot Corporate Branded Site
InvestorCarrot Corporate Branded Site This client has a team and operate in multiple markets. They chose “corporate” branding to tell their message.

Which Is Better? Pros And Cons Of Each Model

There is no definitive answer to the question of which one is better and which one you should pick. In the end, what your #1 goal should be here is to make sure your website is coming across as credible to your prospect and connects with them.  Here are the pros and cons of each:

  • A personal brand can seem to be more approachable, which is attractive to sellers as well as new investors/buyers who want that personal touch.
  • A corporate brand may seem more attractive to buyers, especially buyers with a lot of dollars behind them, because a well-designed corporate brand seems bigger and more stable.
  • A personal brand is generally easier to get started with because you’ve already been building your personal brand just by being alive and online! You’ll contribute to it further easily by sharing your everyday experiences online.
  • A corporate brand is harder to get going because you have to start from scratch.
  • A personal brand can be difficult to scale: You’ll always be the face of the company, which can be challenging if you want to take a vacation, work fewer days of the week, hire employees, or sell the company… sellers and buyers may want to call the phone and talk to YOU because you are the company.
  • A corporate brand is much easier to scale because you can add staff easily and those staff members are representatives of the corporate brand, so sellers and buyers will probably be more willing to work with them.
  • A personal brand makes you very much like a mini-celebrity. For some people, that’s great! For others who want to avoid the limelight, that’s not so great. It also means that your name and your business are inextricably linked, so anything that happens to you (from a car accident to an arrest to a nasty Amazon review of a book you wrote to an inappropriate Facebook conversation) can all influence how your brand is perceived.
  • A corporate brand takes the spotlight off of you, giving you a little more freedom and flexibility to do crazy things without as much repercussions to your business. (Of course you’re not completely insulated but there is some insulation).

The Influence Of The Decision

We’ve devoted this entire blog post to a discussion of a personal versus corporate brand because we believe it’s that important.

Your brand connects closely to your website and to how people find you online:

  • If you already have a personal presence online, you might leverage that to drive traffic to your website.
  • Your brand will influence the domain name you choose.
  • Your brand will influence the content you include on your website and on other aspects of your marketing (such as videos you record or social sites you use).

Your brand – whether personal or corporate – will become one of the ways that people search for you online. So when they search, how will they find you? And, how do you want them to find you?

Of course this branding conversation extends far beyond your website, into other aspects of your business as well: When you introduce yourself to others, will you get more instant credibility if you are John Smith, Real Estate Investor, or if you are John Smith, CEO of Big Money Investing?

And thinking farther down the road, if you ever choose to scale your business, write a book, or become an investing educator, how will your brand influence those endeavors?

Don’t Over Think It!

With all of that said, don’t over think the process.

Heck, some big roadblock some people hit is thinking they have to have a big fancy logo if they decide to go with a company name or brand.

But we’ve found that some of the most successful real estate companies have the simplest logos.

Just decide, get out there and start implementing, and crush it!

Summary

If you’re thinking about how to brand your new or existing real estate investing business, give some serious thought to whether or not you’re going to go with a personal or corporate brand.

Each one has advantages and disadvantages and they will shape the course of your future. It’s also worth noting that it’s hard (although not impossible) to pivot later if you want to switch, so investing some time right now to ponder your brand will help you focus on the right things in the future.

If you are in need of a real estate investor website visit Carrot at http://oncarrot.com/demo Take the demo

 

What Is Mobile Search Marketing-Real Estate Success In The Future

 

What Is Mobile Search Marketing

We can all agree that our customers begin their search experience online. The challenge is coming up with a plan to engage consumers while they browse, long before they need a person to help them.

“If you don’t know where you are going you’ll end up someplace else.”Yogi Berra CLICK TO TWEET

Like many entrepreneurs, agents and brokers wear multiple hats and are responsible for everything from direct sales and nurturing customer relationships to lead generation, online marketing and day-to-day administration. It’s no wonder that creating an online marketing plan is low on the to-do list. Only 52 percent of business-to-consumer (B2C) businesses even have a marketing strategy and, based upon the thousands of agents and brokers we’ve worked with at Placester, I imagine that number is much lower for real estate professionals.

“Always, always have a plan” –Rick Riordan CLICK TO TWEET

But, it’s never too late to start planning. In fact, it’s highly unlikely that your business dreams will become a reality without some serious thought as to what you would like to accomplish and how you’re going to get there. That’s why we created this helpful guide.

From creating the right website experience to developing a content marketingstrategy that your customers will love, this infographic is a shortcut to help you plan your online marketing……read more

What Is Mobile Search Marketing via (http://www.inman.com/)

YOUTUBE TRAFFIC FOR BEGINNERS: How to get website visitors for affiliates, bloggers & information marketers via video marketing

YOUTUBE TRAFFIC FOR BEGINNERS: How to get website visitors for affiliates, bloggers & information marketers via video marketing

YOUTUBE TRAFFIC FOR BEGINNERS: How to get website visitors for affiliates, bloggers & information marketers via video marketing

Learn to drive traffic to your website or blog

Inside you’ll learn:

– How to create your video… the technical part

– What content to put in your videos

– How to properly upload your video (so you’ll get more SEO powers)

– How to set up your profile for maximum traffic exposure

Download this book and start growing your business today!

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25 Strategies To Promote Your Business On Facebook

25 Strategies To Promote Your Business On Facebook

The most important point that you should keep in mind when it comes to facebook marketing is to be yourself. Don’t pretend to be someone you are not. If you like to promote your business in the social networking site, make sure that you choose the best marketing strategy that you will think of. First is to remember to not post about all the things related to the business all the time. You will end up flooding the page of your fans.

Also, people would want to know more about you before you talk about and before they hear the things about your business. It is better if you follow the right facebook marketing strategies if you want to succeed with your business. ” A lot of people are spending their time on Facebook than other sites in the world.

So if you want to promote your business, it is the best place to do so. ” Compared to Facebook, Google has a lot more traffic than any other sites. ” It is best if you separate your business accounts form your personal accounts. Through that, you will be able to organize your business better. “

It will help if you set up a fan page. facebook fans Through that, you will be able to increase the visibility of your business. You will also be able to brand yourself as the leader. And through the fan page, you will be able to share your opportunity for business. ” The fan pages can rank in search engines well. If your page is popular, you will have the greater chance of having your fan page in the Google’s first page. “

Another way of promoting your business is through blogs like Hubpages and Squidoo, and not just the social networking sites. ” You can also market your business through Twitter. After creating an account, you will be able to link your two accounts and your friends in Facebook will see your tweets. ”

There are a lot of business opportunities that flooded every person’s account, so remember that you should stand out. You should set yourself apart from others. There will be no other you in the world, so make sure that you will stand out and be a leader in the business industry. ” Also, post a lot of pictures because people love photos. Also, make sure to choose profile pictures as professional as it can be. it is one strategy of Facebook marketing.

These are some of the Facebook marketing strategies that you should be keeping in mind. Remember them so that you will succeed with your business and so that people will be appealed to your business. These strategies will help you a lot and your business.

For more details just visit our website facebook marketing and marketing on facebook

25 Strategies To Promote Your Business On Facebook

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