5 Real Estate Lead Follow-Up Scripts That Actually Convert
5 Real Estate Lead Follow-Up Scripts That Actually Convert
As a real estate agent/investor, one of the most challenging tasks is to convert leads into clients. Having a list of leads is useless if you don’t know how to follow up with them. In this article, we will discuss five real estate lead follow-up scripts that have been proven to convert leads into clients.
Introduction
The importance of lead follow-up cannot be overstated. According to a study conducted by the National Association of Realtors, it takes an average of eight attempts to contact a lead. Additionally, 80% of sales require five follow-up calls after the initial contact. This means that real estate agents need to have a solid follow-up plan in place to ensure that they don’t miss out on potential clients.
Script 1: The Friendly Reminder
The first script is a simple yet effective approach that reminds the lead of your previous interaction. Here’s an example of what you could say:
“Hi [Lead Name], this is [Your Name]. I just wanted to touch base with you and see if you had any further questions about the property we discussed last time we spoke.”
This script is great because it’s not pushy, and it reminds the lead that you are there to help them.
Script 2: The Expert Opinion
The second script is an excellent approach if the lead has specific questions about a property. Here’s an example of what you could say:
“Hi [Lead Name], this is [Your Name]. I wanted to follow up with you about the property you were interested in. I’ve been in the real estate business for [Number of Years], and I think that this property is an excellent choice for you because [Reason]. What do you think?”
This script positions you as an expert, and it shows the lead that you care about their needs.
Script 3: The Personal Touch
The third script is all about making a personal connection with the lead. Here’s an example of what you could say:
“Hi [Lead Name], this is [Your Name]. I just wanted to check in with you and see how you’re doing. Did you end up finding a property that you liked?”
This script is great because it shows the lead that you care about them as a person, not just as a potential client.
Script 4: The Urgency Script
The fourth script is a great way to create a sense of urgency with the lead. Here’s an example of what you could say:
“Hi [Lead Name], this is [Your Name]. I just wanted to follow up with you about the property we discussed last time. I wanted to let you know that there has been a lot of interest in this property, and I think it will sell soon. Are you still interested in seeing it?”
This script creates a sense of urgency and can motivate the lead to take action.
Script 5: The Social Proof Script
The fifth script is all about social proof. Here’s an example of what you could say:
“Hi [Lead Name], this is [Your Name]. I just wanted to follow up with you about the property we discussed last time. I wanted to let you know that several other people have shown interest in this property, and I think it’s a great opportunity. Are you still interested in seeing it?”
This script is great because it shows the lead that other people are interested in the property, which can make it more desirable.
Conclusion
In conclusion, real estate lead follow-up is crucial for converting leads into clients. By using these five proven scripts, you can increase your chances of success. Remember to be persistent, be professional, and always put the lead’s needs first.
FAQs
- How soon should I follow up with a lead? It’s best to follow up with a lead as soon as possible, ideally within 24 hours. This shows that you are proactive and interested in their business.
- Can I use these scripts for email follow-ups? Yes, these scripts can be used for email follow-ups. Just make sure to personalize them and make them relevant to the lead’s specific needs.
- What if the lead is not interested? If the lead is not interested, don’t give up. Keep them in your follow-up schedule and continue to provide them with valuable information and resources. You never know when their needs or interests may change.
- Can I modify these scripts to fit my personal style? Absolutely! These scripts are just a starting point. Feel free to modify them to fit your personal style and make them more authentic and genuine.
- How many times should I follow up with a lead? It takes an average of eight contacts to convert a lead into a client, so don’t be afraid to follow up multiple times. Just make sure to space out your follow-ups and avoid coming across as pushy or salesy.
- Can I use these scripts for cold calling? Yes, these scripts can be adapted for cold calling. However, make sure that you introduce yourself and explain why you are calling before using the scripts.
- Should I always leave a voicemail when following up with a lead? It’s a good practice to leave a voicemail when following up with a lead, especially if you have already established a relationship with them. This shows that you are proactive and interested in helping them.
- How can I track my follow-up progress? You can use a CRM (Customer Relationship Management) software to track your follow-up progress. This will allow you to keep track of your interactions with leads and ensure that you are following up with them consistently.
- Should I follow up with leads via email or phone? It’s a good idea to use both email and phone to follow up with leads. Email can be a less intrusive way to follow up, while phone calls can be more personal and engaging.
- How can I improve my follow-up skills? To improve your follow-up skills, you should practice regularly and seek feedback from colleagues or mentors. Additionally, you can attend workshops or training sessions focused on real estate sales and follow-up techniques.
5 Real Estate Lead Follow-Up Scripts That Actually Convert
